Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
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Azhelle Wade | The Toy Coach | Toy Creators Academy에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Azhelle Wade | The Toy Coach | Toy Creators Academy 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Making It in The Toy Industry | Start A Toy Business와 비슷한 콘텐츠
The Greatness Machine is on a Quest to Maximize the Human Experience! Join Award Winning CEO and Author, Darius Mirshahzadeh (pron. Mer-shaw-za-day), as he interviews some of the greatest minds in the world―turning their wisdom and experience into learnings and advice you can use in your life so that you can level up and create greatness. Join Darius as he goes deep with guests like: Moby, Seth Godin, Gabby Reece, Amanda Knox, UFC Ring Announcer Bruce Buffer, Former FBI Negotiator Chris Voss ...
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The Life of And podcast is for high-achieving women and working parents who are ready to stop living a life of “have to” and start designing a life they actually want. It’s a space where we talk honestly about the things we’re often afraid to admit — even to ourselves. The exhaustion. The ambition. The loneliness. The joy. The tension of wanting more without losing yourself in the process. If you’re in the thick of it — feeling stretched, tired, hopeful, driven — this is your invitation to t ...
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It’s no secret that business owners want to receive positive reviews and customers want to have a positive experience. In Behind the Review, Yelp and Entrepreneur dig a little deeper on both accounts. Hosted by Yelp’s Small Business Expert, Emily Washcovick, Behind the Review features conversations with reviewers and business owners about their experiences—whether it was one star or five stars—giving listeners behind-the-scenes insights into what was really going on. Restaurants, plumbers, f ...
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Welcome to an exciting new season of the podcast Your Career: Choice or Chance? - as we dive into the ever-evolving world of GenAI in the Workplace and explore the latest trends, experiences, and career journeys shaping the future of work as AI is increasingly ingrained in it. Each episode provides fresh insights, addressing the transformative influence of GenAI in shaping the workforce of tomorrow, making it a must-listen for anyone interested in staying ahead in the ever-evolving world of ...
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The Self-Employed Life Podcast (formerly Creative Warriors) provides business and personal development strategies for self-employed business owners that create sustainable success. A community of self-employed and small business owners, entrepreneurs, innovators and ambitious individuals that need creative solutions in business. Being self-employed and a business Warrior is a mindset, a spirit and a challenge. We need a different way of doing business. This is business with a soul. We discus ...
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Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Where startup founders raise millions and listeners can invest. Host Josh Muccio takes listeners behind closed-doors and into the room where deals are made. Part of the Vox Media Podcast Network.
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A daily show for everyone who works a regular job and wants to start an income-earning project on the side. In each episode, listeners will hear a different story of someone who's started a side hustle—along with what went well, how that person overcame challenges, and what happened as a result. The show is written and hosted by Chris Guillebeau, the New York Times bestselling author of The $100 Startup, The Happiness of Pursuit, and other books. Sales and Distribution by Lemonada Media http ...
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Ask Grumpy, a podcast featuring Steve Bender, AKA Southern Living’s Grumpy Gardener is back for Season 3. For more than 30 years, Grumpy has been sharing advice on what to grow, when to plant, and how to manage just about anything in your garden. Tune in for short episodes every Wednesday and Saturday as Grumpy answers reader questions, solves seasonal conundrums, and provides need-to-know advice for gardeners with his very Grumpy sense of humor. Be sure to follow Ask Grumpy wherever you listen so you don't miss an episode.
Making It in The Toy Industry | Start A Toy Business
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Azhelle Wade | The Toy Coach | Toy Creators Academy에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Azhelle Wade | The Toy Coach | Toy Creators Academy 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
How do I bring my toy ideas to life? How can I pitch my toy concept to top toy companies like Hasbro, Mattel, or Goliath Games? What does it cost to make a prototype, and where can I get one made? Are there toy manufacturing options outside of China?
These are just a few of the questions that will be answered on this weekly podcast, Making It In The Toy Industry. In addition to mini toy masterclasses, and step-by-step guides, each episode is designed to help you take immediate action toward developing, presenting, licensing, and producing your next big toy or game idea.
Learn how to find the right factory, negotiate manufacturing costs, and use successful sales techniques to get your product noticed by major toy companies.
Meet Your Host
Azhelle Wade, aka The Toy Coach, has been in the toy industry since 2010. With 3 toy patents, multiple toy awards, and a track record of managing multi-million-dollar toy lines for companies like Toys R Us, Party City, Madame Alexander, and Creative Kids, Azhelle brings passionate and enthusiastic toy industry expertise to every episode.
Join thousands of toy creators and entrepreneurs who are making their toy dreams real with Making It In The Toy Industry!
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Azhelle Wade | The Toy Coach | Toy Creators Academy에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Azhelle Wade | The Toy Coach | Toy Creators Academy 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
How do I bring my toy ideas to life? How can I pitch my toy concept to top toy companies like Hasbro, Mattel, or Goliath Games? What does it cost to make a prototype, and where can I get one made? Are there toy manufacturing options outside of China?
These are just a few of the questions that will be answered on this weekly podcast, Making It In The Toy Industry. In addition to mini toy masterclasses, and step-by-step guides, each episode is designed to help you take immediate action toward developing, presenting, licensing, and producing your next big toy or game idea.
Learn how to find the right factory, negotiate manufacturing costs, and use successful sales techniques to get your product noticed by major toy companies.
Meet Your Host
Azhelle Wade, aka The Toy Coach, has been in the toy industry since 2010. With 3 toy patents, multiple toy awards, and a track record of managing multi-million-dollar toy lines for companies like Toys R Us, Party City, Madame Alexander, and Creative Kids, Azhelle brings passionate and enthusiastic toy industry expertise to every episode.
Join thousands of toy creators and entrepreneurs who are making their toy dreams real with Making It In The Toy Industry!
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Making It in The Toy Industry | Start A Toy Business
1 #270: The Pricing Strategy That’s Getting Buyers to Say YES 19:53
19:53 
나중에 재생 
나중에 재생 
리스트 
좋아요 
좋아요19:53
나중에 재생
나중에 재생
리스트
좋아요
좋아요What if your toy’s price point was the only thing standing between you and a “yes” from a major retailer? You’ve got the product, the mission, and maybe even a booth at Toy Fair but if buyers are walking by without placing orders, it might not be your toy that’s the problem… it might be the price. In this episode, you’ll hear how one Toy Creators Academy alum adjusted her pricing to better meet buyer expectations and how that decision opened the door to more retailer interest and shelf space. I’m sharing a powerful conversation I had at Toy Fair with Samantha Ong, founder of Joey Dolls — the World’s Most Diverse Asian Doll brand. Before launching her toy line, Samantha was a professional photographer, and now she’s built a brand that's not only beautiful, but mission-driven and retail-ready. You’ll hear how she made her debut in the toy space through the Toy Creators Academy Showcase, and how she’s now taking Joey Dolls to a whole new level, earning serious interest from retailers. You’ll learn how to use trade shows to gather feedback that helps refine your pricing and packaging strategy, the exact price point that helped Samantha grow her product line, and which packaging details buyers actually care about. We’ll also get into how working with reps and consultants can seriously boost your visibility at trade shows and Samantha opens up about the lessons she learned and what she really wishes she knew before setting up her very first Toy Fair booth. Hit play and find out how a smart pricing pivot and trade show prep made all the difference for this toy creator. Listen for these Important Moments: [00:07:26] - Find out how a $19.99 price point helped Samantha make her dolls more appealing to retailers and budget-conscious families so you can rethink your own pricing. [00:08:16] - Learn what buyers said about boxed vs. unboxed toys and how you can choose packaging that fits your audience and your margins. [00:13:01] - One buyer needed the product before Q4—proof that not all retailers follow the same calendar. Understanding this could help you close more deals. [00:14:03] - Discover how working with reps helped Samantha bring traffic to her booth so you’re not standing there hoping buyers just wander in. [00:16:02] - Learn how the right booth location could mean more foot traffic and exposure for you. Send The Toy Coach Fan Mail! Support the show Popular Masterclass! How To Make & Sell Your Toy Ideas Your Low-Stress, Start-To-Finish Playful Product Launch In 5 Steps >> https://learn.thetoycoach.com/masterclass <<…
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Making It in The Toy Industry | Start A Toy Business
1 #269: Thinking Differently About Toy Production with Lisa Doiron of Basic Fun 16:12
16:12 나중에 재생 나중에 재생 리스트 좋아요 좋아요16:12
나중에 재생 나중에 재생 리스트 좋아요 좋아요Before we dive into one of the most creative plush lines I’ve ever seen, we need to talk about something serious — TARIFFS. In this episode of Making It in The Toy Industry , I’m kicking things off with an urgent update about the current U.S.–China tariff situation and how it could affect your toy business. I’m sharing what I would do right now if I were launching a toy brand from scratch and why diversifying your manufacturing isn’t optional anymore, it’s essential. Then, I take you inside my exclusive Toy Fair interview with Lisa Doiron, VP of Global Brand Marketing at Basic Fun. Lisa introduced me to ThreadZ, a limited-edition plush line that taps into Gen Alpha’s love of individuality and that “get-it-before-it’s-gone” energy. ThreadZ is made with excess fabrics, which means each drop is limited-run and totally unique. Designed to feel fashion-forward and one-of-a-kind, this plush line taps perfectly into Gen Alpha’s craving for self-expression. It’s also a brilliant example of how big brands like Basic Fun can rethink traditional production models in smart, sustainable, and trend-savvy ways. You’ll hear why it’s time to rethink your manufacturing game, how to make your toy line tariff-proof and flexible, what Gen Alpha really wants, and how you can steal a genius small-batch strategy from a big brand and make it your own. If you’re ready to future-proof your toy biz and get inspired by one of the freshest plush concepts on the market, this episode is for you! Hit play now and get inspired by a big-brand strategy you can actually use! Listen for these Important Moments! [00:01:16] - Tariffs are shifting fast—and they could hit your bottom line hard. I’m breaking down what’s changing and how to protect your business with smart sourcing moves. [00:04:52] - Think scrap fabric can’t make magic? Think again. I’m showing you how leftovers can fuel a unique product line—and even lower your costs. [00:07:16] - Step inside Toy Fair with me as Lisa Doiron reveals ThreadZ , Basic Fun’s limited-edition plush line built for Gen Alpha’s need for self-expression and FOMO. [00:10:39] - This isn’t your average plush. ThreadZ offers exclusive drops, unique personalities, and three price points—showing small-batch vibes can scale. [00:13:07] - Lisa shares her toy journey—from Disney hits at Hasbro to launching bold new ideas at Basic Fun—and why making kids smile keeps her going. Send The Toy Coach Fan Mail! Support the show Popular Masterclass! How To Make & Sell Your Toy Ideas Your Low-Stress, Start-To-Finish Playful Product Launch In 5 Steps >> https://learn.thetoycoach.com/masterclass <<…
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Making It in The Toy Industry | Start A Toy Business
1 #268: The Truth Behind Being a Game Inventor with Jeremy Posner 45:39
45:39 나중에 재생 나중에 재생 리스트 좋아요 좋아요45:39
나중에 재생 나중에 재생 리스트 좋아요 좋아요Behind every “yes” in the toy industry, there’s a mountain of “no’s,” countless hours of hustle, and more trial and error than most people expect. At one point, he came close to walking away from it all—until a single line from an episode of Bluey reminded him that making games was exactly what he was meant to do. In this episode Making It In The Toy Industry, I’m joined by the incredibly talented Jeremy Posner, owner of Shenanigans Toys and Games, the inventor behind hit games like Beagle or Bagel , Bears in Barrels , and Piggy Piggy . He’s been named to the Mojo Nation 100 SIX times, won Game Innovator of the Year at the TAGIEs, and has worked with some of the biggest names in the toy industry like Hasbro, Mattel, and Spin Master. But here's the plot twist: it took Jeremy EIGHT years to meet his royalty goals. And that’s after winning major awards and getting meetings with big companies right out the gate. You’re gonna hear why just licensing a game doesn’t mean you’ve made it, what really makes a game “sellable” to toy companies, and why most ideas just don’t cut it. Jeremy also explained the real deal with royalties or advances, and how long it actually takes to see a check. He even shared how he trained his brain to be more creative (yes, that’s a thing!). Dreaming of creating the next game night hit or just curious what it really takes to make it in toys and games? Hit play and steal a few smart moves for your next big creative leap. Listen for these Important Moments! [00:03:07] - Despite early wins, including a TAGIE award and a background at Big Monster Toys, Jeremy didn’t hit his financial goals from game licensing until eight years in. [00:11:17] - After Toy Fair, Jeremy reflects on the silence that often follows a pitch. He explains how learning why you’re hearing “no” (and from whom) is key to improving your ideas and not losing steam. [00:23:00] - Around year four, Jeremy stopped “just creating” and started strategically designing evergreens. He audited his creative process, studied the brain, and trained himself to boost creative output daily. [00:33:04] - Jeremy tests tons of game ideas fast by building quick, minimum viable prototypes. He runs super short playtests to see what’s worth developing and keep his creativity flowing. [00:40:35] - Near the end of the episode, Jeremy shares his dream of designing fan experiences for sports teams and creating original game shows, proving he’s still dreaming big, even after major success in toys and games. Send The Toy Coach Fan Mail! Find this podcast valuable? Support the show by clicking here: https://www.buzzsprout.com/798845/support Support the show Popular Masterclass! How To Make & Sell Your Toy Ideas Your Low-Stress, Start-To-Finish Playful Product Launch In 5 Steps >> https://learn.thetoycoach.com/masterclass <<…
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Making It in The Toy Industry | Start A Toy Business
1 #267: Winning a TOTY Award and Scaling a Toy Business Through 3D Printing with Solobo Toys 48:36
48:36 나중에 재생 나중에 재생 리스트 좋아요 좋아요48:36
나중에 재생 나중에 재생 리스트 좋아요 좋아요Can 3D printing really replace traditional toy manufacturing? One founder says “absolutely” and she’s got the award to prove it. In this episode, I’m chatting with the amazing Courtney Peebles, founder of Solobo Toys , about how she won a TOTY Award for her hit plush toy , Emotional Baggage , and how rising manufacturing challenges pushed her to transform her business using 3D printed toys . Courtney gets real about the challenges she faced with manufacturing overseas , and how jumping into 3D printed toys helped her reduce costs, improve margins, and take back control of her production. Even better? She did it all while staying true to her brand's mission: creating inclusive toys that help kids express their emotions and feel seen. We’ll talk about how 3D printing can help small toy brands build profitable d irect-to-consumer businesses , the exact steps Courtney took to pass essential safety testing , and why sustainable manufacturing with 3D printers is more accessible than you might think. You’ll also hear how winning a TOTY Award for her plush toy , Emotional Baggage , boosted both her visibility and sales and what it really takes to scale a toy business with limited resources. If you’ve ever dreamed about taking your toy idea from sketch to shelf without a big factory or warehouse, you need to hear this one! Listen now and let Courtney’s story inspire your next step in the toy industry. Listen for these Imporant Moments! [00:03:27] - Courtney shares the emotional moment her plush toy , Emotional Baggage, won a TOTY Award, beating major brands like Disney and Miss Rachel. She never expected it—and it changed her business overnight. [00:07:46] - A simple post about her award win triggered a wave of direct-to-consumer orders. She had to leave Toy Fair early just to keep up with the shipping! [00:13:18] - With rising tariffs and time pressure, Courtney stopped manufacturing overseas and leaned into 3D printed toys to take back control of her production process. [00:15:32] - Courtney walks us through how she passed all the required safety testing for her 3D printed toys using small-batch manufacturing guidelines—no shortcuts, just smart strategy. [00:24:57] - Starting with one $600 printer, Courtney’s now scaling up to 41. She explains how Solobo Toys is growing quickly—without the stress of massive factory MOQs. Send The Toy Coach Fan Mail! Find this podcast valuable? Support the show by clicking here: https://www.buzzsprout.com/798845/support Support the show Popular Masterclass! How To Make & Sell Your Toy Ideas Your Low-Stress, Start-To-Finish Playful Product Launch In 5 Steps >> https://learn.thetoycoach.com/masterclass <<…
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Making It in The Toy Industry | Start A Toy Business
1 #266: NY Toy Fair 2025 Exclusive Interview with Sharon Price John 44:25
44:25 나중에 재생 나중에 재생 리스트 좋아요 좋아요44:25
나중에 재생 나중에 재생 리스트 좋아요 좋아요“There are no tired brands, just tired marketers.” That quote alone has been living rent-free in my head since this interview. It has challenged me to take a look at my own brand and ask, am I doing everything I can to keep it thriving? In this episode, Sharon Price John , President and CEO of Build-A-Bear Workshop and Chairwoman of the Toy Association, shares how she turned around a failing classic brand, and ushered it into a new era of profitability and heart. Sharon walked me through her approach to brand transformation , from how she finds hidden profit in the smallest details to how she leads with data, with a focus on building resilience even through the toughest times. Sharon is a master of reframing for a positive mindset. When the pandemic hit, she renamed her daily team meetings from “COVID calls” to “success calls.” And that mindset shift worked wonders. 2021 became Build-A-Bear’s most profitable year ever. If you’re sitting on a brand that you know has potential but you’ve been feeling stuck on how to help it gain momentum, this episode will certainly give you a new perspective. Listen For These Important Moments: [04:06] - What do you do when a business is failing, but the brand still has magic? Sharon shares how she approached one of the biggest challenges of her career. [08:04] - Could saving a few pennies really turn a business around? This moment will make you rethink how you look at every product detail. [18:50] - In the middle of a crisis, Sharon made one simple change that completely shifted her team’s mindset—and it led to record-breaking results. [24:58] - “There are no tired brands, just tired marketers.” — This one quote changed how I see branding forever. If your business feels stuck, this is the wake-up call you need. [38:41] - Think success means climbing a ladder step by step? Sharon has a different take that might just change your entire career outlook. Send The Toy Coach Fan Mail! Find this podcast valuable? Support the show by clicking here: https://www.buzzsprout.com/798845/support Support the show Popular Masterclass! How To Make & Sell Your Toy Ideas Your Low-Stress, Start-To-Finish Playful Product Launch In 5 Steps >> https://learn.thetoycoach.com/masterclass <<…
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Making It in The Toy Industry | Start A Toy Business
1 #265: Navigating the Tariff Changes in The Toy Industry | April 2025 1:04:40
1:04:40 나중에 재생 나중에 재생 리스트 좋아요 좋아요1:04:40
나중에 재생 나중에 재생 리스트 좋아요 좋아요Is it time to stop manufacturing overseas? Or are these tariffs just temporary chaos? In this episode we're talking about the massive new tariffs shaking up the toy industry and what they mean for your bottom line. With import costs from China jumping up to 54% April 2nd, and a potential 104% threat looming over the horizon, toy creators everywhere are wondering what to do next. Should you absorb the cost? Raise prices? Cancel a launch? Shift production? I’ll walk you through what’s really happening, what’s coming next, and how to make a smart move without panicking. On April 4th, I held a Tariff Toy Talk for Toy & Game Creators where we could get together and discuss what to do in light of the Trump administration's tariffs that are decimating our economy, and threatening the life of the toy industry. Since so many of you reached out wanting to hear the recording, I thought it would be best to make this talk readily available on this podcast. Tune in to hear from other toy people just like you—creators, inventors, and business owners—who joined me to share their questions, insights, and real-life experiences going through this rollercoaster. From surprise $9K tariff bills to last-minute Kickstarter cancellations and creative shipping workarounds, you’ll get insights from the front lines. Listen For These Important Moments! [00:01:16] — A quick look back at how the 2025 tariff news hit the toy industry starting right after Toy Fair wrapped. [00:04:27] — Several indie toy brands start to feel the heat. From canceled Kickstarters to massive clearance sales, the early ripple effects are real and painful. [00:08:11] — A few creators share the gut-punch of getting charged thousands of dollars on orders they thought were already squared away. [00:28:03] — Innovative responses begin to surface. 3D printing, fulfillment shifts, and DTC models come up as small brands brainstorm ways to stay afloat. [00:43:20] — The big manufacturing question gets unpacked. Can U.S. factories really step up for toy makers or is that just a hopeful dream for now? Send The Toy Coach Fan Mail! Find this podcast valuable? Support the show by clicking here: https://www.buzzsprout.com/798845/support Support the show Popular Masterclass! How To Make & Sell Your Toy Ideas Your Low-Stress, Start-To-Finish Playful Product Launch In 5 Steps >> https://learn.thetoycoach.com/masterclass <<…
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Making It in The Toy Industry | Start A Toy Business
1 #264: NY Toy Fair 2025 Exclusive Interview with Purryfuls 26:07
26:07 나중에 재생 나중에 재생 리스트 좋아요 좋아요26:07
나중에 재생 나중에 재생 리스트 좋아요 좋아요Have I ever told you that I’m allergic to cats? Well, lucky for me I recently met Katharine Burke, the creator of PurryFuls, a purring plush cat that is designed for on demand comfort that only a purring cat can provide. Katharine left a high-stress tech job to build Purryfuls, and in today’s episode she shares exactly how she went from zero toy product experience to debuting her brand at New York Toy Fair and getting featured in Forbes! In this episode we go into detail about the skills that Katharine had to develop to create her first prototype, and why those skills likely saved her thousands of dollars. If you’re interested in hearing a case study of a fellow startup toy entrepreneur taking a leap of faith on their toy product, give this episode a listen. Listen for These Important Moments: [02:23] – Burned out from a high-pressure tech job, Katharine made a bold decision that completely changed her life. She walked away to follow her toy dream. [05:21] – When she couldn’t find a plush that mimicked a cat’s purr, she realized something big: this product didn’t exist yet… and she was going to make it. [07:02] – No sewing skills? No problem. Katharine taught herself everything from scratch (including coding) to bring her purring plush to life. [17:15] – Just one day into Toy Fair, her brand was already featured in Forbes. This unexpected media moment changed everything. [22:51] – Instead of diving straight into retail, Katharine took a smarter path that gave her more control, and it's one you might want to follow too. Send The Toy Coach Fan Mail! Find this podcast valuable? Support the show by clicking here: https://www.buzzsprout.com/798845/support Support the show Popular Masterclass! How To Make & Sell Your Toy Ideas Your Low-Stress, Start-To-Finish Playful Product Launch In 5 Steps >> https://learn.thetoycoach.com/masterclass <<…
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Making It in The Toy Industry | Start A Toy Business
1 #263: NY Toy Fair 2025 Exclusive Interview with Cameron Ring 22:12
22:12 나중에 재생 나중에 재생 리스트 좋아요 좋아요22:12
나중에 재생 나중에 재생 리스트 좋아요 좋아요With over 13,000 followers on TikTok and millions of video views, Lost Boy Entertainment is forging a new path for launching a successful game brand. To continue our New York Toy Fair 2025 interview series, I sit down with Cameron Ring , co-founder of Lost Boy Entertainment. Lost Boy Entertainment is a rising game company that started with just 500 copies of their first game in 2020 and now has products online and in major retailers. The company is composed of 3 cousins who handle everything from designing games to shipping orders and marketing. In our talk Cameron shares how they started small on Amazon, shipping games from their garage and how they eventually expanded into retail. This episode is a great 101 on the power of identifying a market gap, filling a need, and self funding your launch. If you’re considering a show like New York Toy Fair might be the best next step for your brand, listen in on why rushing in too soon could actually hurt your business. My favorite takeaway from this interview with Cameron revolves around distribution channels, but you’ll have to hit play to find out exactly what was so insightful about that conversation. Listen for These Important Moments! [04:40] - Cameron and his cousins manufactured just 500 copies of their first game Plunder, and after selling out multiple times on Amazon, they realized they had something special on their hands. [08:10] - Learn why Cameron says he values selling in multiple channels for different reasons. [14:39] - How did Cameron and the Lost Boy Entertainment team know that they were ready for New York Toy Fair? Well they started building at smaller shows first. [20:00] - What has been the biggest secret to the success of Lost Boy Entertainment? Was it TikTok marketing, smart distribution, or steady and slow growth? Perhaps all three… Send The Toy Coach Fan Mail! Support the show Popular Masterclass! How To Make & Sell Your Toy Ideas Your Low-Stress, Start-To-Finish Playful Product Launch In 5 Steps >> https://learn.thetoycoach.com/masterclass <<…
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Making It in The Toy Industry | Start A Toy Business
1 #262: NY Toy Fair 2025 Exclusive Interview with Hootenanny Games 27:09
27:09 나중에 재생 나중에 재생 리스트 좋아요 좋아요27:09
나중에 재생 나중에 재생 리스트 좋아요 좋아요Have you ever wondered what it’s like to run a business with your spouse? Is it all fun and games, or does every dinner conversation turn into a boardroom meeting? Do you get to celebrate the wins together, or do you find yourself debating packaging details at 10 PM on a Friday night? I was so curious about this dynamic that I sat down with Alex and Whitney Kimerling, the husband-and-wife team behind Hootenanny Games. But instead of just interviewing them together, I decided to interview them separately, asking them the exact same questions! Alex and Whitney have built a thriving inventor-driven game company, and in this episode, they share what it’s really like to run a business together, how they develop games, and why they love working with inventors. You’ll get an inside look at both the best and hardest parts of running a toy business with your spouse. You’ll learn why Hootenanny Games exclusively licenses inventor-created products and what they look for in a game pitch—plus how you can pitch to them. If you’ve ever thought about inventing board games or working in the toy industry, you don’t want to miss this one! And if you’re curious whether Alex and Whitney’s answers matched up… you’ll have to listen and find out. 😉 Listen for These Important Moments! [00:02:16] – A unique twist makes this interview extra fun. Alex and Whitney are being asked the same questions separately to see how their answers compare. [00:03:12] – Sharing the best parts of working together, they highlight how their strengths complement each other—one handling the business side while the other focuses on creativity. [00:08:48] – At the heart of Hootenanny Games is a simple but powerful mission: to bring people together through play and make them smile. [00:11:27] – Unlike many game companies, Hootenanny Games doesn’t create their own games—every single one is licensed from independent inventors. [00:16:09] – Rough concepts with strong mechanics stand out the most in a pitch. Games that leave room for collaboration and creative development tend to be more appealing than those that feel too locked in. [00:21:28] – The best way to pitch? Video calls over emails. A live conversation makes it easier to share excitement and showcase why a game is special. [00:22:41] – Playtesting is key! The strongest game pitches come from inventors who have refined their ideas by watching real players react and engage. [00:23:12] – Before closing out, a special listener review gets a shoutout, and everyone is encouraged to check out the other interviews in the New York Toy Fair 2025 series. Send The Toy Coach Fan Mail! Find this podcast valuable? Support the show by clicking here: https://www.buzzsprout.com/798845/support Support the show Popular Masterclass! How To Make & Sell Your Toy Ideas Your Low-Stress, Start-To-Finish Playful Product Launch In 5 Steps >> https://learn.thetoycoach.com/masterclass <<…
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Making It in The Toy Industry | Start A Toy Business
1 #261: NY Toy Fair 2025 Exclusive Interview with Thin Air Brands 41:54
41:54 나중에 재생 나중에 재생 리스트 좋아요 좋아요41:54
나중에 재생 나중에 재생 리스트 좋아요 좋아요Are tariffs here to stay or not? That was the hot topic at New York Toy Fair 2025, and trust me—it’s still got the toy industry buzzing. In Q1 of 2025, the Trump administration announced a 20% tariff on Chinese imports, and with 80% of all toys made in China, manufacturers, retailers, and consumers are all bracing for impact. So, who's really going to absorb these extra costs? Will factories take the hit? Will retailers adjust their pricing? Or will consumers end up paying the price? Inspired by a thought-provoking LinkedIn post from Mike Searls, founder of Thin Air Brands, we sat down for a post-Toy Fair deep dive into how these tariffs will shake up the toy industry. Mike brings over 30 years of experience to the conversation, and he’s seen the industry survive some major shake-ups before. In this chat Mike breaks down: 🔥 Why Chinese factories can’t absorb the tariffs, and what that means for production 🛒 How major retailers are pivoting their strategies to stay competitive ⚖️ If companies should rush their products to market before the tariffs take full effect 🔍 Shifting buyer patterns at Toy Fair 2025 This episode is part of our New York Toy Fair Interview Series, our conversation ends with a closer look at the recent show. Find out what might you expect from Toy Fair moving forward, by hitting play on this episode. Listen For These Important Moments [02:31] – Meet my guest, Mike Searls, founder of ThiN AiR Brands. With over 30 years in the toy industry, he’s seen it all and is here to break it down. [03:43] – The toy industry isn’t all fun and games. Mike shares what really goes on behind the scenes and why competition is tougher than it looks. [09:38] – Mike breaks down how tariffs impact different players—from factories to retailers to consumers—and who’s going to take the biggest hit. [16:33] – What happens next? Mike shares his predictions on pricing, supply chains, and how companies can adjust to stay ahead. [21:36] – Why can’t we just manufacture toys in the U.S.? Mike explains why it’s not that simple and what businesses should know before considering a move. [24:24] – We discuss how toy companies can adapt, rethink pricing, and adjust strategies to survive and thrive. [26:12] – Mike shares how he’s handled past crises like COVID and 9/11, and what toy businesses can do to prepare for the unexpected. [28:05] – Is New York Toy Fair still worth it? Mike shares how the show is changing, why specialty buyers are taking over, and what that means for exhibitors. [33:50] – E-commerce is growing, but brick-and-mortar still matters. We discuss why in-store shopping is key for toy sales and how businesses should balance both. [37:03] – Before we wrap, Mike shares his best advice for toy entrepreneurs, including why having a strong product pipeline is a must for long-term success. Send The Toy Coach Fan Mail! Find this podcast valuable? Support the show by clicking here: https://www.buzzsprout.com/798845/support Support the show Popular Masterclass! How To Make & Sell Your Toy Ideas Your Low-Stress, Start-To-Finish Playful Product Launch In 5 Steps >> https://learn.thetoycoach.com/masterclass <<…
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Making It in The Toy Industry | Start A Toy Business
1 #260: NY Toy Fair 2025 Exclusive Interview with Jayson Esterow & Gavin Lawler 29:38
29:38 나중에 재생 나중에 재생 리스트 좋아요 좋아요29:38
나중에 재생 나중에 재생 리스트 좋아요 좋아요After four days of running (literally) from booth to booth, taking meetings, and soaking in the latest trends, I’m here to give you an inside look at what went down at New York Toy Fair 2025. If you missed New York Toy Fair or couldn’t see everything, check out this first episode of NY Toy Fair 2025 Exclusive Interview Series. Over the next month and a half, I’ll be taking you inside the show floor for exclusive interviews with toy designers, licensors, CEO’s, entrepreneurs and inventors who are Making It In The Toy Industry! In this episode, Jayson Esterow, President of License 2 Play Toys, shares how he turned a viral trend into a major licensing deal with Jeep. If you’ve ever heard of Jeep Ducking, you know how passionate Jeep owners are about their community. Jayson saw an opportunity to take this organic, fan-driven movement and transform it into an officially licensed toy line. Gavin Lawler, Creator of Deddy Bears, fresh off his TOTY win for Collectible of the Year, opens up about the challenges of breaking into the toy industry and how he used his F.B.O. (First, Best, Only) formula to develop a product that stands out. Plus, we dive into his major collaboration with Liquid Death and why identifying white space in the market is the key to launching a toy brand that captures attention and drives sales. Listen now for quick and in depth lessons on toy licensing, product innovation, and winning toy awards. Listen for these Important Moments: [00:00] - My Toy Fair 2025 Experience [03:28] - Was New York Toy Fair 2025 a Hit or Miss? [08:47] - Licensing & White Space: The Key to Toy Fair Success [12:15] - Jayson Estro & The Jeep Ducking Toy Phenomenon [20:58] - Gavin Lawler & The Collectible TOTY Award Winner Deddy Bears [32:05] - Key Takeaways Send The Toy Coach Fan Mail! Find this podcast valuable? Support the show by clicking here: https://www.buzzsprout.com/798845/support Support the show Popular Masterclass! How To Make & Sell Your Toy Ideas Your Low-Stress, Start-To-Finish Playful Product Launch In 5 Steps >> https://learn.thetoycoach.com/masterclass <<…
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Making It in The Toy Industry | Start A Toy Business
1 #259: How to Maximize Your Experience at Toy Fair New York 2025 43:05
43:05 나중에 재생 나중에 재생 리스트 좋아요 좋아요43:05
나중에 재생 나중에 재생 리스트 좋아요 좋아요So, you’re going to Toy Fair New York this year, but you aren’t sure you’re making the most of your trip? It’s true, without a solid plan, walking into Toy Fair New York can be completely overwhelming. You can easily get lost in a few friendly conversations, pass too much time playing with toys at welcoming booths, and end up missing opportunities to grow your business, or sell your ideas. Once you walk through the doors of the Javits Center , the impact of the show is bound to hit you. So let’s take a little time to pre-plan and make this show a success for you. In this episode, we’re going to break down a game plan to navigate New York Toy Fair with a focus on achieving specific goals that will grow your business . Whether you’re an exhibitor, inventor, retailer, or media professional, this episode includes five essential strategies to keep you focused, energized, and hopefully leaving Toy Fair with real opportunities. Find out how you can get your hands on my Toy Show Planning Assistant GPT , for an AI show planner, packing list, and event research tool. Listen For These Important Moments [01:13] - Why Attend New York Toy Fair 2025 [07:15] - Top Five Essentials for Toy Fair Success [08:05] - Setting Clear and Measurable Goals [14:51] - Strategic Scheduling Tips [16:58] - Packing Smart for Toy Fair [18:37] - Attending Special Events [23:27] - Networking Like a Pro [26:50] - Introducing the Toy Fair Planning Assistant GPT [37:58] - Final Takeaways and Listener Review Send The Toy Coach Fan Mail! Find this podcast valuable? Support the show by clicking here: https://www.buzzsprout.com/798845/support Support the show Popular Masterclass! How To Make & Sell Your Toy Ideas Your Low-Stress, Start-To-Finish Playful Product Launch In 5 Steps >> https://learn.thetoycoach.com/masterclass <<…
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Making It in The Toy Industry | Start A Toy Business
1 #258: 3 Ways To Grab Buyer Attention and Land More Deals at Toy Fair 21:50
21:50 나중에 재생 나중에 재생 리스트 좋아요 좋아요21:50
나중에 재생 나중에 재생 리스트 좋아요 좋아요Let’s be real—Toy Fair is chaotic. Buyers are rushing from booth to booth, seeing hundreds of products. If you want them to stop, pay attention, and actually care about your toy or game, your pitch needs to do more than just explain your product—it needs to demand attention. In this episode of Making It In The Toy Industry, I’m breaking down 3 simple strategies that will help you: ✨ Grab buyer attention in seconds (without feeling salesy) 🎉 Make your pitch an experience they won’t forget 👀 Spot buyer body cues so you know when to pivot or close the deal These strategies come straight from industry pros Barry McLaughlin & Jason Lautenschleger—game inventors who turned quirky pitches into real shelf space at major retailers. If you’re heading to Toy Fair and you’re serious about landing deals, this is the episode that’ll help you do it. 🎧 Tune in now and let’s make your pitch impossible to ignore. Listen For These Important Moments! [00:00:00] – Intro: The Countdown to Toy Fair Begins! [00:02:10] – How to Grab a Buyer’s Attention FAST at Toy Fair [00:04:47] – Adapting Your Pitch to Fit Toy Fair Trends [00:07:13] – The Secret to Engaging Without Being Salesy [00:11:17] – Your Pitch is a Performance – Make It FUN! [00:14:08] – Reading Buyer Body Language & When to Pivot [00:20:34] – Final Recap & Actionable Takeaways [00:21:16] – Action Item: Practice Your Pitch! [00:20:53] – Pitching is About More Than Just Selling Send The Toy Coach Fan Mail! Support the show Popular Masterclass! How To Make & Sell Your Toy Ideas Your Low-Stress, Start-To-Finish Playful Product Launch In 5 Steps >> https://learn.thetoycoach.com/masterclass <<…
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Making It in The Toy Industry | Start A Toy Business
1 #257: How To Win Over Buyers at Toy Fair with Barry & Jason 48:03
48:03 나중에 재생 나중에 재생 리스트 좋아요 좋아요48:03
나중에 재생 나중에 재생 리스트 좋아요 좋아요New York Toy Fair is just around the corner and if you’re preparing to launch your toy or game at this event, learn this lesson: it WON’T sell itself! Buyers see hundreds of pitches, and even the best ideas can get lost in the noise. The real secret? It’s not just what you pitch, but HOW you pitch it. So, how do you make buyers stop, pay attention, and want to play? That’s exactly why I’m bringing back an episode with Barry McLaughlin & Jason Lautenschleger, who share how to pitch and stand out at New York Toy Fair. In this episode of Making It In The Toy Industry, Barry & Jason share their wildest Toy Fair pitch stories, including the time Jason literally proposed with Game Night in a Can —and walked away with a deal! These longtime friends (who have competed on 11 game shows together) have mastered the art of pitching with energy, humor, and theatrics to grab buyers’ attention. From landing deals with Goliath Games and PlayMonster to turning trade show pitches into full-blown entertainment, their unique and fun approach proves that showmanship sells. Barry & Jason reveal how mini-games during a pitch can instantly engage buyers, and how reading body language cues (like the "surprise inhale" and “writing the nods”) can help you close the deal faster. Plus, they explain why not knowing all the rules of the toy industry actually helped them innovate. If you’re prepping for Toy Fair or looking to level up your pitch game, this episode is full of must-know strategies. Learn how to grab attention, keep buyers engaged, and turn a pitch into an unforgettable experience. Put on your headphones and get ready to SELL MORE TOYS! Listen For These Important Moments [00:29] - Preparing for New York Toy Fair [02:17] - The Journey of Barry and Jason [06:03] - Creating Game Night In A Can [15:27] - First Toy Fair Experience [17:10] - Pitching Tips and Strategies [23:51] - Connecting Through Humor [24:15] - Adapting Your Pitch Strategy [26:25] - Memorable Pitching Anecdotes [30:50] - Handling Competition and Doubt [31:38] - Keys to Pitching with Pizzazz [33:07] - The Importance of Presentation [40:46] - Final Advice for Aspiring Game Creators Send The Toy Coach Fan Mail! Find this podcast valuable? Support the show by clicking here: https://www.buzzsprout.com/798845/support Support the show Popular Masterclass! How To Make & Sell Your Toy Ideas Your Low-Stress, Start-To-Finish Playful Product Launch In 5 Steps >> https://learn.thetoycoach.com/masterclass <<…
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Making It in The Toy Industry | Start A Toy Business
Polarizing topic incoming... DEI. When The Toy Coach was picking up steam, many people told me a focus on DEI and being black would be to the benefit of my business. There were so many opportunities to speak on and about diversity and struggle as a person of color that it was hard to feel justified looking the other way at those opportunities. My instincts told me that the DEI initiatives and opportunities offered, while tempting, were not solid ground to build a business upon….and unfortunately, I was right. This episode explores my personal feelings about the DEI initiative rollbacks that started with the US federal government and spilled out into a few corporations, how we feel, what we think, and what we’ll do now. Be sure to check the show notes for links to black-owned businesses you may be interested in buying from. Send The Toy Coach Fan Mail! Find this podcast valuable? Support the show by clicking here: https://www.buzzsprout.com/798845/support Support the show Popular Masterclass! How To Make & Sell Your Toy Ideas Your Low-Stress, Start-To-Finish Playful Product Launch In 5 Steps >> https://learn.thetoycoach.com/masterclass <<…
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Making It in The Toy Industry | Start A Toy Business
1 #240: Getting Media Attention For Your Plush Brand with Hugimals Founder Marina Khidekel 54:22
54:22 나중에 재생 나중에 재생 리스트 좋아요 좋아요54:22
나중에 재생 나중에 재생 리스트 좋아요 좋아요Ever wondered how a toy brand can also serve as a wellness tool? In this episode of Making It In The Toy Industry, Azhelle Wade interviews Marina Khidekel, the founder of Hugimals World. Discover how Marina transitioned from a successful health journalist to a toy entrepreneur on a mission to address anxiety and stress with weighted plush toys. Marina shares personal life experiences that inspired the creation of Hugimals, which has been featured in prominent media outlets such as, Time Magazine, Parents Magazine, Good Housekeeping’s Best Toys, and the Today Show’s It List. During this chat you’ll learn a bit about product development and distribution, the brand's marketing strategies (plus how to make them your own), and the power of thoughtful media engagement. Marina Khidekel details her unexpected journey into the toy industry, highlighting the importance of aesthetic appeal and emotional connectivity in product design. Walk through the challenges and triumphs of launching a plush line, and creating a whole new category in the toy industry.Marina shares her experience working with experts to ensure product efficacy, and how grassroots efforts led to media success. If you are considering launching a toy line in a newish category that may not be getting a lot of love right now, this episode is a must listen. Listen For These Important Moments 02:51 Marina’s Journey: From Journalism to Toymaking 04:49 Creating a New Toy Category During the Pandemic 05:55 Aesthetic and Design Story of Hugimals 08:12 Hugimal’s Recognition in Big Publications 12:19 Role of Pilot Programs in Product Validation 25:46 Leveraging Media Expertise for Brand Success 29:55 Changes in the Media Industry 35:27 New Products from Hugimals World 38:49 Importance of Experts & Research in Toy Development 49:37 Marina’s Favorite Toy as a Kid Send The Toy Coach Fan Mail! Find this podcast valuable? Support the show by clicking here: https://www.buzzsprout.com/798845/support Support the show Popular Masterclass! How To Make & Sell Your Toy Ideas Your Low-Stress, Start-To-Finish Playful Product Launch In 5 Steps >> https://learn.thetoycoach.com/masterclass <<…
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Making It in The Toy Industry | Start A Toy Business
1 #239: Leaving A Career In Flowers For A Career In Toys with Chrissy Fagerholt 33:53
33:53 나중에 재생 나중에 재생 리스트 좋아요 좋아요33:53
나중에 재생 나중에 재생 리스트 좋아요 좋아요Have you ever thought about switching careers and diving into a completely new industry? In this episode of 'Making It in the Toy Industry,' student host Virginia takes the reins to interview Chrissy Fagerholt, a former floral designer turned toy entrepreneur. As one of the first graduates of the Toy Creators Academy (TCA), Chrissy shares her incredible journey, discussing the challenges and triumphs she experienced while getting her products licensed by heavyweights like Mattel and Goliath. From her initial licensed game, Friend or Faux, to her newest hit, Girls in Bar Bathrooms, Chrissy provides a backstage look into what it takes to succeed in the toy industry. In this episode, listeners will gain valuable insights into the nuances of the toy business including the critical role of industry education, the financial realities of self-funding, and the power of social media marketing. Chrissy also gives an honest account of balancing creativity with business management and what aspiring inventors can expect if they choose to follow in her footsteps. Whether you’re an inventor, entrepreneur, or someone with a keen interest in the toy industry, this episode offers a treasure trove of insider tips and inspirational stories. Listen For These Important Moments 02:03 Chrissy's Journey to Toy Creation 03:09 The Toy Creators Academy Experience 03:43 From Licensed Products to Self-Publishing 08:52 Chrissy's Success Stories 10:03 The Story Behind 'Girls in Bar Bathrooms' 14:08 Chrissy's Social Media Presence 16:01 Discussing Business Structure and Origins 17:26 Balancing Work and Personal Life 19:15 Financial Realities of Running a Business 21:24 Navigating Business Challenges and Growth 24:10 Inventor vs. Entrepreneur: A Personal Reflection 26:20 Exploring the Game 'Girls in Bar Bathrooms' 30:24 The Joy and Value of Games Send The Toy Coach Fan Mail! Find this podcast valuable? Support the show by clicking here: https://www.buzzsprout.com/798845/support Support the show Popular Masterclass! How To Make & Sell Your Toy Ideas Your Low-Stress, Start-To-Finish Playful Product Launch In 5 Steps >> https://learn.thetoycoach.com/masterclass <<…
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Making It in The Toy Industry | Start A Toy Business
1 #238: Starting and Growing An Online Business with Amy Porterfield: Extended Cut 41:57
41:57 나중에 재생 나중에 재생 리스트 좋아요 좋아요41:57
나중에 재생 나중에 재생 리스트 좋아요 좋아요Want to learn secrets to growing your toy brand online? In episode 238 of Making It In The Toy Industry, host Azhelle Wade revisits an extended interview with her mentor, Amy Porterfield, a multi-million dollar online business owner and expert in email marketing. During the podcast, Amy shares her journey from corporate life to becoming an entrepreneur, highlighting the importance of list building and personal storytelling in email marketing. Azhelle and Amy discuss the evolution of Amy's business, the significance of clear partnership expectations, and tips for creating effective lead magnets for building email lists. The conversation offers valuable insights for toy industry entrepreneurs looking to grow their businesses through digital marketing strategies. Listen For These Important Moments: 00:33 On the Road: Astra Board Meeting 01:04 Introducing Amy Porterfield 04:13 Amy's Journey to Entrepreneurship 17:48 The Value of Partnerships 20:21 The Importance of Affiliate Partnerships 21:08 Lessons from a Business Partnership 25:17 The Power of Email Marketing 33:10 Creating Effective Lead Magnets 38:20 Childhood Inspirations and Final Thoughts Send The Toy Coach Fan Mail! Find this podcast valuable? Support the show by clicking here: https://www.buzzsprout.com/798845/support Support the show Popular Masterclass! How To Make & Sell Your Toy Ideas Your Low-Stress, Start-To-Finish Playful Product Launch In 5 Steps >> https://learn.thetoycoach.com/masterclass <<…
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Making It in The Toy Industry | Start A Toy Business
1 #237: Crowdfunding Your Idea Just Got Easier with BackerKit 35:13
35:13 나중에 재생 나중에 재생 리스트 좋아요 좋아요35:13
나중에 재생 나중에 재생 리스트 좋아요 좋아요Ever wondered how to turn your toy idea into a fully-funded product without breaking the bank? In this episode of Making It in the Toy Industry , Azhelle Wade sits down with two crowdfunding experts from BackerKit, Lafia and Maddie, to spill all the secrets behind running a successful crowdfunding campaign. They dive into how BackerKit helps creators manage backers, collect pledges, and fulfill rewards (without losing their minds in spreadsheets). You’ll also hear about "Topias"—group launches where multiple creators team up to support each other’s campaigns—and how to build an audience that will help you hit your funding goals in no time. Whether you're just starting out or looking to take your toy product to the next level, Lafia and Maddie share real success stories, smart strategies, and tips for growing your email list and marketing your campaign like a pro. If you’ve got a big idea and want to learn how to make it happen with crowdfunding, this episode is packed with insights you don’t want to miss! Send The Toy Coach Fan Mail! Find this podcast valuable? Support the show by clicking here: https://www.buzzsprout.com/798845/support Support the show Popular Masterclass! How To Make & Sell Your Toy Ideas Your Low-Stress, Start-To-Finish Playful Product Launch In 5 Steps >> https://learn.thetoycoach.com/masterclass <<…
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Making It in The Toy Industry | Start A Toy Business
1 #236: The Toy Coach and The Toy Queen Discuss The Best Toys For Early Childhood Development 35:18
35:18 나중에 재생 나중에 재생 리스트 좋아요 좋아요35:18
나중에 재생 나중에 재생 리스트 좋아요 좋아요What Can a Pediatric Occupational Therapist Teach Us About Toys? In Episode 236 of "Making It in the Toy Industry," host Azhelle Wade chats with pediatric occupational therapist, Keri Wilmot, who has a treasure trove of insights from her nearly 25 years in the field. Keri uses toys to help children improve fine motor skills, coordination, and overall performance in self-care tasks. Her work with kids facing ADHD, autism, Down syndrome, and cerebral palsy is testament to the transformative power of play. Want to help your child master the art of tying shoelaces? Kerri’s got a tip for that—use toy tools like tweezers to build up the necessary hand strength. Is your kid's sensory processing a roadblock to engaging in play? Keri’s got that covered too in her book “Wired Differently.” And if you’re worried about how tech has sidelined physical activities, her new book “Fine Motor Foundations” addresses this head-on with practical advice. Episode Cliff Notes: Learn the secret to using household items for enhancing your child's fine motor skills. (Timestamp: 10:15) Find out how AI can creatively assist parents in developing engaging activities for their kids. (Timestamp: 15:45) Find out the unique toy recommendations Kerri shares for developing fine motor skills, and how you might already have these items in your kitchen. (Timestamp: 18:42) Hear expert insights on the impact of sensory regulation and how to improve your child's focus through play. (Timestamp: 22:30] Hear Keri Wilmot’s personal stories about memorable toys from her childhood. (Timestamp: 30:05) Mentioned In This Episode: For the links mentioned in this episode visit www.thetoycoach.com/236 Send The Toy Coach Fan Mail! Find this podcast valuable? Support the show by clicking here: https://www.buzzsprout.com/798845/support Support the show Popular Masterclass! How To Make & Sell Your Toy Ideas Your Low-Stress, Start-To-Finish Playful Product Launch In 5 Steps >> https://learn.thetoycoach.com/masterclass <<…
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Making It in The Toy Industry | Start A Toy Business
1 #235: How to Use Consent-Based Email Marketing To Sell More Toys 40:45
40:45 나중에 재생 나중에 재생 리스트 좋아요 좋아요40:45
나중에 재생 나중에 재생 리스트 좋아요 좋아요Is Your Email Marketing Consent-Compliant, or Are You Just Spamming? In digital marketing circles, consent in email marketing has never been a hotter topic. Before the toy industry gets left in the dust on what constitutes as "consent" in email marketing, you NEED this episode. Today on Making It in the Toy Industry, The Toy Coach shares a conversation with email marketer Tarzan Kay to break down why getting clear, informed, and revocable consent is more important than ever. With the rise of regulations in email marketing it's essential to ensure that your email list is not only compliant, but engaged. How many times have you come back from a toy show only to be bombarded by random newsletters you never signed up for? Not only is this an annoying reality, but it’s a surefire way to tank your reputation, deliverability, and those all-important open rates. Tarzan joins the show to get real about to build a valid email list—whether it’s with lead magnets, trade show contacts, or discount codes. In this episode learn tips on how to keep your list engaged, rather than running for the unsubscribe button. 💡 EPISODE CLIFF NOTES: Want to keep your subscribers happy? Find out how informed consent can transform your email game. [08:23]. Learn the secret to avoiding legal issues and ensuring high email deliverability by understanding the power of genuinely informed consent. Ever thought a toy company email could be... fun? Tarzan rewrites one with a killer opening line using non-linear storytelling. [15:07]. Azhelle Wade and Tarzan Kay ideate email marketing strategies specific for the toy industry, such as humanized brand representation [18:00]. One simple trick to reduce your unsubscribe rates and improve the subscriber experience—don’t miss it. [23:45]. For the links mentioned in this episode visit: www.thetoycoach.com/235 Send The Toy Coach Fan Mail! Find this podcast valuable? Support the show by clicking here: https://www.buzzsprout.com/798845/support Support the show Popular Masterclass! How To Make & Sell Your Toy Ideas Your Low-Stress, Start-To-Finish Playful Product Launch In 5 Steps >> https://learn.thetoycoach.com/masterclass <<…
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Making It in The Toy Industry | Start A Toy Business
1 #234: Avoid These 3 Common Mistakes When Working with a Toy Factory 29:30
29:30 나중에 재생 나중에 재생 리스트 좋아요 좋아요29:30
나중에 재생 나중에 재생 리스트 좋아요 좋아요Time for a little tough love toy-coaching: If you're struggling to develop a pre-production sample of your toy that you're proud of, the problem might be you! This week on the podcast, you'll learn 3 common mistakes that new toy creators make when working with overseas factories. This episode includes insights from my full time work in the toy industry and my 1:1 client work. When applied correctly, the 3 lessons taught in this episode will save you time and money in the toy development process. Why You Should Be Pantone Obsessed Being Pantone-obsessed can make or break your toy design. In this episode, I’ll break down the magic of Pantone color matching and why having a Pantone booklet in your toolkit is non-negotiable. Get Specific or Get Ready to Pay Another Sample Fee Vague instructions are the kryptonite of successful toy production. I’m sharing a personal story of how such nonspecific language led to a production disaster. Slow Down On Pre-Production Approvals Pre-production samples should be approved SLOWLY and with care. In this episode, I’ll tell you why. This episode will transform your view of pre-production samples to avoid production mistakes. Episode Cliff Notes: Discover how a universal color standard can save you time and money in your toy production. [00:01:44] The major pitfall of using vague language in your product development requests. Learn how to be specific and clear to ensure your toy comes out exactly as you envisioned, without unnecessary delays. [00:14:09] Why it’s crucial to always review a physical pre-production sample, rather than relying on photos or videos, to catch any overlooked issues and ensure your final product is flawless. [00:21:24] After this episode you'll be aware of the top 3 mistakes most new creators make when working with a factory and how to avoid them. Send The Toy Coach Fan Mail! Find this podcast valuable? Support the show by clicking here: https://www.buzzsprout.com/798845/support Support the show Popular Masterclass! How To Make & Sell Your Toy Ideas Your Low-Stress, Start-To-Finish Playful Product Launch In 5 Steps >> https://learn.thetoycoach.com/masterclass <<…
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Making It in The Toy Industry | Start A Toy Business
1 #233: How Plush Toy Brands Are Going Viral with Experiential Glow-Ups 28:07
28:07 나중에 재생 나중에 재생 리스트 좋아요 좋아요28:07
나중에 재생 나중에 재생 리스트 좋아요 좋아요Forget just selling products—it's time to create immersive shopping experiences for your customers, in person and online. The sensory retail revolution is here, driven by consumers who are tightening their purse strings yet still craving a deeper connection with the brands they invest in. In today’s episode, we’ll dive into three powerful ways plush brands—from high-end labels to indie creators—are building these connections and turning them into tens of thousands of social media likes, comments, and shares. Take a closer look at the strategies behind savvy brands like Jelly Cat, Ragmop and Goose, and Sad Nuggie, and learn how you can put your own unique spin on consumer engagement in the digital age. Here’s a sneak peek at what you’ll hear: Pop-Up Perfection: Jelly Cat’s whimsical diner setups and pet-themed series aren’t just Instagrammable—they’re unforgettable. Unboxing, Reinvented: Ragmop and Goose transform packaging into a share-worthy event, complete with puppets and surprises. Storytelling FTW: Sad Nugget shows how to weave a compelling narrative around your products, making them feel exclusive without the hefty price tag. When you’re ready to get creative with your marketing budget, hit play on this episode, grab a notepad, and prepare to change how your customers not only see your brand but how they feel about it. Episode Cliff Notes: Combining physical products with emotional and tactile experiences can enhance customer engagement and drive sales, even in a frugal market. Discover how experiential retail is making waves in the plush toy industry and beyond. [00:02:00] Learn how brands like Jelly Cat and Ragmop & Goose use social media to create unforgettable boxing and storytelling experiences that captivate consumers and generate buzz. These strategies can offer a high return on investment for your brand! [00:02:00] You don’t need a big budget to create a memorable customer experience. Learn how storytelling through packaging and personalized selection processes can make your product launch unique and engaging without breaking the bank. [00:11:27] For the links mentioned in this episode visit: www.thetoycoach.com/233 Send The Toy Coach Fan Mail! Find this podcast valuable? Support the show by clicking here: https://www.buzzsprout.com/798845/support Support the show Popular Masterclass! How To Make & Sell Your Toy Ideas Your Low-Stress, Start-To-Finish Playful Product Launch In 5 Steps >> https://learn.thetoycoach.com/masterclass <<…
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Making It in The Toy Industry | Start A Toy Business
1 #232: The Underconsumption Core TikTok Trend is Shaping the Future of Toys 31:00
31:00 나중에 재생 나중에 재생 리스트 좋아요 좋아요31:00
나중에 재생 나중에 재생 리스트 좋아요 좋아요What is the "Underconsumption Core" TikTok trend and how might it effect the toy industry? From "Loud Budgeting" to "Underconsumption Core" Gen Z and Millennials are leading an era of saving over spending, and they aren't keeping quiet about it. As the cost of living skyrockets while wages remain stagnant, the U.S. is bracing for a financial downturn. But this time, consumers are anticipating, preparing, and talking about how they're cutting back, all over social media. If you haven't yet explored the implications of this trend on the toy industry, now is the time. In this episode of the Making It In The Toy Industry Podcast, we dive deep into the potential impact of "Underconsumption Core," drawing parallels to the 2008 recession and its influence on toy sales. We'll examine the toy categories that thrived during that financial crisis and discuss how today's focus on mindful spending might shape the toys we develop and how we market them. Key Takeaways: Resilient Categories: Arts and crafts, building sets, and games and puzzles weathered the 2008 financial storm, suggesting these could be strong contenders for future toy releases. The "Underconsumption Core" Trend: Driven by a focus on budgeting, a desire for lasting value, and the challenges of a high cost of living, this trend may lead to a demand for durable, multi-use toys and an "Underconsumption Core" aesthetic. Low-Price Novelty Success: During economic downturns, low-price novelty items and arts and crafts products often appeal to both high-income and budget-conscious consumers, offering a potential strategy for future product development. Tune in to gain valuable insights on how the Underconsumption Core trend may impact the toy industry's pricing strategies, revenue growth, and overall consumer behavior. Don't miss out on the opportunity to adapt your toy business or career to align with the changing consumer landscape. Send The Toy Coach Fan Mail! Find this podcast valuable? Support the show by clicking here: https://www.buzzsprout.com/798845/support Support the show Popular Masterclass! How To Make & Sell Your Toy Ideas Your Low-Stress, Start-To-Finish Playful Product Launch In 5 Steps >> https://learn.thetoycoach.com/masterclass <<…
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Making It in The Toy Industry | Start A Toy Business
1 #231: Art Made Easy: How Project Joy Studios Is Breaking Into The Toy Industry 50:22
50:22 나중에 재생 나중에 재생 리스트 좋아요 좋아요50:22
나중에 재생 나중에 재생 리스트 좋아요 좋아요What if I told you that you can easily create museum-quality art? This week, the Making It In The Toy Industry podcast hit the road for an in-person interview with Jessica Joy London at her studio space. Jessica is the founder of Project Joy Studios, and she's on a mission to make art accessible to everyone. Joy’s story shatters the myth that only a select few are born with artistic talent. She proves that with the right tools, thoughtful techniques, and an open mind, anyone—yes, ANYONE—can create beautiful art. Throughout this podcast Joy takes us through the evolution of her consumer-facing art kits, from the initial Daily Joy concept to the more affordable and user-friendly Weekend Joy version. She reveals how simplifying the product and reducing the price point led to a surge in sales during the holiday season, cementing her belief in the power of art to bring happiness to people's lives. As Joy shares her experiences with playtesting and selling her products at local events, she highlights the importance of gathering feedback and understanding your target audience. Her success story is a testament to the value of perseverance and adaptability in the face of challenges, as she navigated the art scenes in Michigan and Philadelphia while juggling motherhood and personal health issues. Watch this Interview On YouTube: https://youtu.be/o3mwThcFj7w Key Moments: Learn how Project Joy Studios is making the creative process accessible to everyone. [13:45] Discover the inspiration behind Joy London's unique art kit that encourages daily creativity and reduces stress. [7:15] Find out how a challenging personal experience led Joy London to develop a successful business helping others create joy-filled lives through art. [27:30] For links mentioned in this episode visit thetoycoach.com/231 and scroll down to the mentioned in this episode section. Send The Toy Coach Fan Mail! Find this podcast valuable? Support the show by clicking here: https://www.buzzsprout.com/798845/support Support the show Popular Masterclass! How To Make & Sell Your Toy Ideas Your Low-Stress, Start-To-Finish Playful Product Launch In 5 Steps >> https://learn.thetoycoach.com/masterclass <<…
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Making It in The Toy Industry | Start A Toy Business
1 #230: How She Invented A Plush Toy and Licensed The Idea For Passive Income 44:41
44:41 나중에 재생 나중에 재생 리스트 좋아요 좋아요44:41
나중에 재생 나중에 재생 리스트 좋아요 좋아요Have you ever wondered if it were possible to sell your toy idea instead of the finished product? Today’s podcast episode follows one creator, who does just that. Today’s guest Joanna Paul, shares her journey of developing Moodles (formerly known as "What's Its Face?"), a patentable plush invention designed to help children understand and express their emotions. From the initial concept inspired by her own experiences as a mom to the challenges of patenting and licensing, Joanna's toy story is a testament to the power of persistence and adaptability in the toy industry. Throughout the episode, Joanna discusses key aspects of her success, including: The importance of understanding your strengths and weaknesses as an inventor and entrepreneur Navigating the complexities of patenting and licensing to protect your intellectual property Adapting your product based on feedback from buyers and embracing changes for marketability The emotional rollercoaster of pitching, rejection, and ultimately seeing your toy on store shelves Joanna's background in branding and design, combined with her personal experiences as a parent, have shaped her approach to toy invention. Her creation, Moodles, not only serves as a fun and engaging toy but also has the potential to make a fundamental impact on childhood development by promoting emotional learning, imagination, and problem-solving skills. Hit play on this episode to listen in on Joanna’s early days of prototyping and pitching to the exciting moment of finally seeing Moodles available at major retailers like Walmart, Kohl's, and on Amazon. Episode Cliff Notes: Learn how one mom's experience in the suburbs inspired her to create an emotional learning plush toy. [05:10] Discover how a toy with six different facial expressions can help kids learn about emotions and express themselves without electronics. [03:38] Find out how persistence and facing legal challenges led to the success of Moodles, a toy that became particularly relevant during the COVID-19 pandemic when childhood mental health problems were on the rise. [09:54] Send The Toy Coach Fan Mail! Find this podcast valuable? Support the show by clicking here: https://www.buzzsprout.com/798845/support Support the show Popular Masterclass! How To Make & Sell Your Toy Ideas Your Low-Stress, Start-To-Finish Playful Product Launch In 5 Steps >> https://learn.thetoycoach.com/masterclass <<…
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Making It in The Toy Industry | Start A Toy Business
1 #229: How Brand Experiences Can Increase Your Sales and Brand Loyalty 34:29
34:29 나중에 재생 나중에 재생 리스트 좋아요 좋아요34:29
나중에 재생 나중에 재생 리스트 좋아요 좋아요Branded Giveaways Are Dead! 😵 It's time to ditch the tired swag bags and discover the magic of themed experiences that truly connect with your audience. In this episode, our toy industry insiders reveal how to skyrocket your brand loyalty and sales through unforgettable brand experiences. Branded giveaways at trade shows are passé. Instead, themed giveaways tailored to your brand’s identity or your consumer’s persona create a more lasting impression. In this week’s podcast, The Toy Coach explores why this shift is crucial and how you can transform your approach. Diving into the specifics, Azhelle takes you on a journey through her experience at the Hasbro Game Room in New Jersey—a spectacular activation reimagining classic games like Connect Four and Twister at an oversized scale. This isn’t just about big games; it’s about big emotions and deeper connections to unforgettable brand experiences. To bring these insights down to earth, the episode breaks down actionable steps, from visiting dynamic pop-up museums to meticulously planning trade show experiences that resonate emotionally with consumers. You’ll learn how swapping outdated photo ops for video moments can amplify your reach. By the end of this episode, you’ll be ready to rethink how you use trade shows and events to create more compelling, emotionally resonant brand experiences. Episode Cliff Notes: [Timestamp: 5:24] Learn how to make your brand giveaways unforgettable! Find out why Azhelle Wade considers traditional branded giveaways at trade shows dead and discover her strategy for turning themed giveaways into memorable brand experiences. [Timestamp: 15:47] Find out what makes a video op more engaging than a photo op! Azhelle Wade breaks down why video opportunities are now the go-to for social media engagement and how to use them to your brand’s advantage.* [Timestamp: 22:13] Discover the secret to successful brand tagging on social media! Learn why Azhelle Wade believes asking people to tag your brand is ineffective and how inviting them as a collaborator on your next IG Reel can 5x the results on your trade show marketing strategy. For episode links, visit thetoycoach.com/229 Send The Toy Coach Fan Mail! Find this podcast valuable? Support the show by clicking here: https://www.buzzsprout.com/798845/support Support the show Popular Masterclass! How To Make & Sell Your Toy Ideas Your Low-Stress, Start-To-Finish Playful Product Launch In 5 Steps >> https://learn.thetoycoach.com/masterclass <<…
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Making It in The Toy Industry | Start A Toy Business
1 #228: Why You're Not Hearing Back from Top Toy Companies and What To Do Instead 29:27
29:27 나중에 재생 나중에 재생 리스트 좋아요 좋아요29:27
나중에 재생 나중에 재생 리스트 좋아요 좋아요Tired of Toy Companies Ghosting you? You're not alone! You know the toy industry needs fresh ideas, and you're confident you've got the next big thing. But here's the truth: your amazing concept is only as powerful as your network and pitch skills. So in this episode, we're breaking down: The real reasons toy companies might not be responding to your submissions (and it's not what you think!) Step-by-step strategies to finally get noticed and get a response How to access toy company wish lists (yes, they exist, and they're game-changers!) But that's not all! I'm also sharing: The different submission methods toy inventors can use (because options are power, right?) A serious backup plan for when you're ready to take control of your journey as a toy inventor Here's the thing: becoming a successful toy inventor isn't just about having great ideas. It's about knowing how to navigate the industry, and that's exactly what we're covering today. Stop waiting for toy companies to discover you in a pile of submissions—hit play and learn how to stand out. Cliff Notes: [00:04:01]: Discover the various submission methods toy companies use to review inventor ideas. From email etiquette to online portals, learn practical tips to get your foot in the door and present your innovative concepts effectively. [00:11:22]: Are you targeting the right companies with your invention? Learn how crucial market research can elevate your pitch and improve your chances of getting noticed by aligning your ideas with the right companies' product offerings. [00:24:32]: If traditional approaches aren't yielding results, it might be time to consider entrepreneurship. Learn about effective crowdfunding strategies and how launching your toy idea independently could turn your dream into reality, even attracting attention from larger companies down the line. Send The Toy Coach Fan Mail! Find this podcast valuable? Support the show by clicking here: https://www.buzzsprout.com/798845/support Support the show Popular Masterclass! How To Make & Sell Your Toy Ideas Your Low-Stress, Start-To-Finish Playful Product Launch In 5 Steps >> https://learn.thetoycoach.com/masterclass <<…
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Making It in The Toy Industry | Start A Toy Business
1 #227: Kelly’s Journey From Educator to Toy Creator with TCA 29:26
29:26 나중에 재생 나중에 재생 리스트 좋아요 좋아요29:26
나중에 재생 나중에 재생 리스트 좋아요 좋아요Transforming Math Test Prep With Educational Play Can studying math be as fun as playing a game? In this episode of Making it in the Toy Industry, Kelly Clement shows us that it CAN be. With her innovative product, Watermelon Math, Kelly turns the tedious task of studying into an engaging experience. Her journey from a middle school teacher to a successful toy creator offers an inspiring look into the world of educational toys. Kelly Clement, the creator of Watermelon Math, shares her unique journey into the toy industry. Combining her background in education with her passion for making learning enjoyable, Kelly designed a set of flashcards that make math study surprisingly sweet. This episode dives deep into her process, challenges, and successes, providing invaluable lessons for anyone aiming to make it in the toy business. Revolutionizing Test Prep Kelly Clement, founder of Watermelon Math, takes us through her career transformation and the inception of her innovative educational product. Using her extensive background as an educator, Kelly designed cheerful and effective flashcards to help children prepare for standardized tests. Her journey offers invaluable insights for educators and toy creators alike. Key Points Covered In This Episode: From Educator to Toy Creator: Discover how Kelly transitioned from teaching middle school to developing a product that’s winning awards and kids’ hearts alike. The Concept of Watermelon Math: Learn why Kelly chose the theme of Watermelon Math and how it helps make studying less intimidating for children. Challenges in Product Development: Kelly discusses the hurdles she faced in developing a high-quality product, from finding the right illustrator to ensuring the tactile and visual appeal of the flashcards. Achieving Recognition: Hear about the process Kelly followed to enter and win industry awards, and how these recognitions have bolstered the credibility of Watermelon Math. Expanding a Business: Understand Kelly’s approach to growing her offerings while managing her educational services and her strategies for distributing her product effectively. For the links mentioned in today's episode, visit thetoycoach.com/227 Send The Toy Coach Fan Mail! Find this podcast valuable? Support the show by clicking here: https://www.buzzsprout.com/798845/support Support the show Popular Masterclass! How To Make & Sell Your Toy Ideas Your Low-Stress, Start-To-Finish Playful Product Launch In 5 Steps >> https://learn.thetoycoach.com/masterclass <<…
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Making It in The Toy Industry | Start A Toy Business
1 #226: This Toy Delivers Real Mail Every Week To Kids Across The Globe with Wendy Lattimore 25:51
25:51 나중에 재생 나중에 재생 리스트 좋아요 좋아요25:51
나중에 재생 나중에 재생 리스트 좋아요 좋아요Can Snail Mail Still Captivate Today's Tech-Savvy Kids? Are today's digital-native children still charmed by the simple pleasure of receiving a physical letter? In Episode 226 of the "Making It in the Toy Industry" podcast, Virginia Lette engages with Wendy Lattimore, a successful graduate of the Toy Creators Academy (TCA), to explore this fascinating topic. Wendy's inspiring journey from traditional mail to innovative toy creation will challenge your perceptions of outdated communication methods. From Executive Assistant to Innovative Toy Creator Meet Wendy Lattimore, an executive assistant and innovative toy entrepreneur. Her journey began with her son's reluctance to engage in reading, which sparked the innovative idea of mailed letters from his beloved stuffed animals. This led to the creation of "Sunny the Mail Snail" and "Mailbox Mutts," engaging children with weekly personalized letters that spark joy and imagination. Key Insights for Aspiring Toy Entrepreneurs This episode dives into Wendy’s transition into entrepreneurship, detailing her initial challenges and creative breakthroughs. Listen to her firsthand experiences and learn how she balanced a full-time job with her startup aspirations, leveraging her TCA education to navigate the complexities of the toy industry. Wendy’s story is a blueprint for anyone dreaming of turning a simple idea into a thriving business in today’s competitive toy market. 3 Key Takeaways From This Episode: Necessity is the Mother of Invention: Wendy creatively used letters to engage her son, proving that necessity can drive the most innovative solutions. Validation through Community: Wendy stresses the significance of mentorship and peer validation for bolstering confidence and refining one’s product. Slow and Steady Wins the Race: Her mantra, inspired by her character Sunny, is all about focusing on quality and taking thoughtful steps rather than rushing to the market. For the links mentioned in today's episode, visit thetoycoach.com/226 Send The Toy Coach Fan Mail! Find this podcast valuable? Support the show by clicking here: https://www.buzzsprout.com/798845/support Support the show Popular Masterclass! How To Make & Sell Your Toy Ideas Your Low-Stress, Start-To-Finish Playful Product Launch In 5 Steps >> https://learn.thetoycoach.com/masterclass <<…
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Making It in The Toy Industry | Start A Toy Business
1 #255: 5 Lessons to Take You From Hidden Genius to Rising Star Toy Inventor 29:17
29:17 나중에 재생 나중에 재생 리스트 좋아요 좋아요29:17
나중에 재생 나중에 재생 리스트 좋아요 좋아요Let’s face it: toy brands get almost ALL the glory, but the inventors behind the product—people like you—deserve the spotlight too. In this episode of Making It in the Toy Industry, I’m sharing 5 lessons to take you from hidden genius to rising star, inspired by my own experience and my recent convo with Tim Walsh, inventor of ‘Blurt!’. We’re talking about why advocating for yourself matters (yes, you can request your name on the box), how to time your ideas to ride the perfect trend wave, and why pitching just one idea is a rookie mistake. (Spoiler: you need a whole pipeline of concepts.) I’ll also give some insight into how to spot the white space in the market, using data-focused tools and cross-industry trends. Hit play if you agree with me and Tim Walsh that toy and game inventors are criminally unrecognized. 🙂 Listen For These Important Moments: [00:01:46] - Recognition for Toy Creators [00:07:27] - Collaborating with the Industry [00:10:55] - Designing for Connection [00:12:25] - Playtesting in Real-World Environments [00:14:10] - Timing and Persistence [00:18:23] - Pitching Multiple Ideas [00:20:50] - Finding White Space [00:23:28] - Drawing Inspiration from Other Industries Send The Toy Coach Fan Mail! Find this podcast valuable? Support the show by clicking here: https://www.buzzsprout.com/798845/support Support the show Popular Masterclass! How To Make & Sell Your Toy Ideas Your Low-Stress, Start-To-Finish Playful Product Launch In 5 Steps >> https://learn.thetoycoach.com/masterclass <<…
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Making It in The Toy Industry | Start A Toy Business
1 #254: This Game Unites Boomers to Gen Alpha and It All Started in a Third-Grade Classroom with Tim Walsh 49:59
49:59 나중에 재생 나중에 재생 리스트 좋아요 좋아요49:59
나중에 재생 나중에 재생 리스트 좋아요 좋아요What if a simple classroom activity could unite generations across decades? In this episode of Making It in the Toy Industry, we’re celebrating 30 years of Blurt with its inventor, Tim Walsh, and uncovering the incredible story behind the game that connects Boomers to Gen Alpha. Discover how a third-grade classroom exercise—reading dictionary definitions aloud—sparked the creation of a timeless game that’s built kids’ vocabularies, brought families together, and even supported memory retention for older adults. Tim takes us through the evolution of Blurt, from its humble beginnings as a prototype called DeFUNitions to becoming a household staple. But this episode isn’t just about one game. It’s about the unsung heroes of the toy industry—inventors who remain “criminally unrecognized” despite shaping cultural phenomena like UNO and LEGO. Tim and I explore why toy creators deserve the same recognition as musicians and authors, how Euro games are leading the way in celebrating designers, and what the industry can learn from them. Tim also shares invaluable lessons for aspiring toy creators: why resilience and persistence are critical, why timing can make or break a product, and why you should always focus on generating multiple ideas instead of pinning your hopes on just one. You’ll also hear how toys like Operation have inspired careers in fields like healthcare and engineering and how play is essential for creativity, connection, and overcoming life’s challenges. Whether you’re a toy enthusiast, an entrepreneur, or someone who values the power of play, this episode will leave you inspired to think differently about toys—and the brilliant minds behind them. Listen for these Important Moments! [01:44] - The Surprising Anonymity of Toy Designers [04:16] - The Origin Story of Blurt [07:33] - Blurt's Impact and Evolution [21:58] - Challenges and Successes in the Toy Industry [24:10] - The Power of Play in Creativity and Connection [26:17] - Insights from Toyland: Interviews with Legendary Inventors [28:33] - The Concept of 'Entreplayneur' and Embracing Playfulness [34:31] - Play Throughout Life: Lessons from Blurt and Beyond [38:12] - Advice for Aspiring Toy and Game Inventors [40:40] - The Influence of Childhood Toys on Future Careers Send The Toy Coach Fan Mail! Find this podcast valuable? Support the show by clicking here: https://www.buzzsprout.com/798845/support Support the show Popular Masterclass! How To Make & Sell Your Toy Ideas Your Low-Stress, Start-To-Finish Playful Product Launch In 5 Steps >> https://learn.thetoycoach.com/masterclass <<…
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Making It in The Toy Industry | Start A Toy Business
1 #253: 4 Key Lessons to Launch and Scale Your Toy Business While Juggling a 9-to-5 26:54
26:54 나중에 재생 나중에 재생 리스트 좋아요 좋아요26:54
나중에 재생 나중에 재생 리스트 좋아요 좋아요Building your dream toy business while working a 9-to-5 might be overwhelming, but with the right mindset and a dash of creativity, you can take small, actionable steps to turn your big ideas into reality! It’s all about getting scrappy, seeking unfiltered feedback, and spotting opportunities to stand out from the crowd. In this episode of Making It in the Toy Industry , host Azhelle Wade shares the four key lessons inspired by her previous interview with Ron Weizman, the co-founder of South Beach Bubbles, that will help you launch and scale your toy business—even if you’re working full-time. You’ll hear why it’s okay to get scrappy with your first orders, why honest and harsh feedback is the secret weapon for creating products that will strike an impact on your target market, and how to identify “white space” in even the most crowded markets. You’ll also hear why launching your product before it’s perfect is definitely okay and is necessary for your toy or product to thrive. This episode walks you through practical tips like using local shows to test your product, leveraging unfiltered feedback to improve your designs, and finding opportunities to innovate in competitive categories. If you’re dreaming of creating your first toy or looking for strategies to grow, this episode gives you the tools to take your toy business to the next level, one small, strategic step at a time! Listen For These Important Moments: [00:00] - Exciting New Podcast Format Unveiled [00:47] - Recap of Ron Weizman's Interview [02:54] - Key Lesson #1: How To Get Your First Big Order [05:48] - Key Lesson #2: The Importance of Honest Feedback [13:32] - Key Lesson #3: Finding White Space in the Market [19:00] - Key Lesson #4: Just Launch Already [23:37] - Wrapping Up with Actionable Next Steps Send The Toy Coach Fan Mail! Find this podcast valuable? Support the show by clicking here: https://www.buzzsprout.com/798845/support Support the show Popular Masterclass! How To Make & Sell Your Toy Ideas Your Low-Stress, Start-To-Finish Playful Product Launch In 5 Steps >> https://learn.thetoycoach.com/masterclass <<…
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Making It in The Toy Industry | Start A Toy Business
1 #252: How One Company’s Bubble Toy Got Nominated For A Major Toy Award with Ron Weizman 37:36
37:36 나중에 재생 나중에 재생 리스트 좋아요 좋아요37:36
나중에 재생 나중에 재생 리스트 좋아요 좋아요The highest honor your toy can get in this industry is the Toy of the Year® (TOTY®). This award is so coveted, that just a nomination alone has been said to boost sales and recognition of the brands lucky enough to earn one. A TOTY win can trigger a flood of retailers knocking on your door, desperate to get your product on their shelves. So what does it take to get a TOTY nomination? That’s what we’re breaking down in today’s episode. In this episode, Ron Weizman, co-founder of South Beach Bubbles shares how a simple idea to get his kids off screens turned into a thriving toy business focused on outdoor play. Ron shares how his team turned classic bubble play into the never-before-seen Poppin Colorz line, and how it made its way to be nominated at the 2025 Toy of the Year® (TOTY®) Awards. Ron opens up about the scientific challenges of making stain-free colored bubbles, how to stand in a crowded toy market, and why waiting for perfection isn’t always the best move for your idea. If your eye is on a future TOTY nomination, this episode is one you can’t miss. Listen For These Important Moments: [01:46] - The Importance of Unfiltered Feedback in the Toy Industry [04:33] - The Birth of South Beach Bubbles [09:17] - What Went Through in Making PoppinColorz Bubbles [11:30] - Challenges and Successes that Ron & South Beach Bubbles Experienced [17:32] - Balancing Imagination and Practicality in the Toy Industry [18:47] - How Embracing Higher Price Points Can Lead To Your Toy’s Success [19:20] - PoppinColorz In The Making [23:27] - How South Beach Bubbles Creates A Trend Of Their Own [27:44] - Why Perfection Isn’t Necessary [31:26] - Creating a Lasting Community Impact by Giving Back Send The Toy Coach Fan Mail! Find this podcast valuable? Support the show by clicking here: https://www.buzzsprout.com/798845/support Support the show Popular Masterclass! How To Make & Sell Your Toy Ideas Your Low-Stress, Start-To-Finish Playful Product Launch In 5 Steps >> https://learn.thetoycoach.com/masterclass <<…
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Making It in The Toy Industry | Start A Toy Business
1 #251: Write Click-Worthy Email Subject Lines For Your Next Toy Pitch: Extended 32:52
32:52 나중에 재생 나중에 재생 리스트 좋아요 좋아요32:52
나중에 재생 나중에 재생 리스트 좋아요 좋아요Struggling to get your toy pitch noticed? 🚀 In this episode of Making It In The Toy Industry , host Azhelle Wade reveals the secrets to crafting email subject lines that grab attention and boost your chances of success. Learn the powerful 'Four U’s' formula—Urgent, Useful, Unique, Ultra-Specific—and discover proven tips to make your emails stand out in crowded inboxes. From real-life examples of high-converting subject lines to bonus tips on emojis and formatting, this episode is packed with actionable advice to level up your email game. Tune in and learn how to write toy pitch emails that get clicks, opens, and results! 🎯✨ Listen For These Important Moments [1:37] - One-on-One Coaching Opportunity [02:48] - Email Marketing for Toy Pitches [07:53] - The Four U's of Email Subject Lines [17:25] - Bonus Tips for Email Subject Lines [18:50] - High Converting Email Headlines [29:41] - TCA Alumni Shoutout! Send The Toy Coach Fan Mail! Find this podcast valuable? Support the show by clicking here: https://www.buzzsprout.com/798845/support Support the show Popular Masterclass! How To Make & Sell Your Toy Ideas Your Low-Stress, Start-To-Finish Playful Product Launch In 5 Steps >> https://learn.thetoycoach.com/masterclass <<…
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Making It in The Toy Industry | Start A Toy Business
1 #250: The Art Of Toy Photography with Mitchel Wu: Extended 48:32
48:32 나중에 재생 나중에 재생 리스트 좋아요 좋아요48:32
나중에 재생 나중에 재생 리스트 좋아요 좋아요Ever wondered how toys come to life through photography? 🎨✨ Mitchel Wu, an acclaimed toy photographer known for his brilliant use of motion and emotion in toy imagery, joins Azhelle Wade in this episode to unravel the magic behind his spectacular work with major clients like Marvel, Disney, and Hasbro. Learn how he transitioned from a mundane consumer products career to mastering the niche of toy photography, and get insights on making your own products come alive through powerful visuals. Tune in to hear Mitchel’s tips on creating engaging toy stories, using practical effects, and carving out a unique creative style in the competitive field of photography. Explore how storytelling can elevate your social media content and discover why specializing can make all the difference in your professional journey. From Toy Story-inspired setups to creating dynamic scenes for top brands like Disney and Mattel, Mitchel reveals the secrets behind his craft. Learn how he turned a hobby into a thriving career, why storytelling is at the heart of his work, and his tips for creating scroll-stopping images. Don’t miss this inspiring episode! Listen For These Important Moments 04:42 Mitchel Wu's Background and Career Shift 07:14 Discovering Toy Photography 09:15 Building a Career in Toy Photography 15:05 Creative Process and Techniques 23:01 Nostalgia and Emotional Connection 23:36 Client Work and Social Media Campaigns 25:19 Advice for Aspiring Photographers 28:29 Tips for Capturing Great Photos 30:55 Storytelling in Toy Photography 36:10 The Importance of Social Media 38:36 Engagement and Impact in Photography Send The Toy Coach Fan Mail! Find this podcast valuable? Support the show by clicking here: https://www.buzzsprout.com/798845/support Support the show Popular Masterclass! How To Make & Sell Your Toy Ideas Your Low-Stress, Start-To-Finish Playful Product Launch In 5 Steps >> https://learn.thetoycoach.com/masterclass <<…
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Making It in The Toy Industry | Start A Toy Business
1 #249: 7 Tips To Improve Your Virtual Toy Pitch: Extended 46:51
46:51 나중에 재생 나중에 재생 리스트 좋아요 좋아요46:51
나중에 재생 나중에 재생 리스트 좋아요 좋아요Ready to turn your toy ideas into marketable products but feeling lost in the world of virtual pitching? 🚀 Don’t worry, this episode is definitely for you! In this episode of Making It In The Toy Industry, host Azhelle Wade drops all the tips you need to nail your next virtual toy pitch. Discover why energy is your secret weapon, how to create an unforgettable sizzle video, and why personalizing your pitch can set you apart. Plus, we’ll discuss common mistakes to avoid, from outdated visuals to poor storytelling, and show you how to create a polished and professional presentation that leaves a lasting impression. If you’ve ever wondered how to connect with toy companies virtually, keep your audience engaged, and follow up effectively, this episode is packed with actionable advice to help you succeed. Stay tuned for bonus tips on building relationships and tools to make your pitches stand out. 🎯🎁 Don’t miss out—hit play and let’s make those toy dreams happen! ✨ Send The Toy Coach Fan Mail! Find this podcast valuable? Support the show by clicking here: https://www.buzzsprout.com/798845/support Support the show Popular Masterclass! How To Make & Sell Your Toy Ideas Your Low-Stress, Start-To-Finish Playful Product Launch In 5 Steps >> https://learn.thetoycoach.com/masterclass <<…
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Making It in The Toy Industry | Start A Toy Business
1 #248: Breaking Through Barriers in Children’s Book Publishing with Charles George Esperanza: Extended Cut 53:00
53:00 나중에 재생 나중에 재생 리스트 좋아요 좋아요53:00
나중에 재생 나중에 재생 리스트 좋아요 좋아요Ever wonder how a kid from the South Bronx grew up to be a superstar children's book author and illustrator? 🚀 In this episode of Making It in The Toy Industry, join host Azhelle Wade as she chats with Charles George Esperanza, the creative mind behind Boogie Boogie Y’all ! 🎨📚 From dreaming of drawing comics to becoming a HarperCollins author, Charles shares his journey full of ups, downs, and plenty of surprises. He shares how he turned "no" into motivation, why his vibrant oil-painted illustrations are changing how we see graffiti, and his creative tricks for making big waves in publishing. Tune in to hear his inspiring story and grab some tips on making your own creative dreams come true! ✨ Head over to thetoycoach.com/248 for all the links and resources mentioned in this episode! Listen to these Important Moments: [02:53] - Introduction to Today's Guest: Charles George Esperanza [03:50] - 'Boogie Boogie Y'all' Audio Version [07:25] - Interview with Charles George Esperanza Begins [09:18] - Charles's Journey and Inspirations [17:43] - Challenges and Breakthroughs in Publishing [30:59] - Struggles and Breakthroughs in the Art World [31:49] - Transition to Education [35:10] - Inspiration Behind Boogie Boogie Y'all [37:47] - Creating and Promoting Boogie Boogie Y'all [46:21] - Future Projects and Reflections Send The Toy Coach Fan Mail! Find this podcast valuable? Support the show by clicking here: https://www.buzzsprout.com/798845/support Support the show Popular Masterclass! How To Make & Sell Your Toy Ideas Your Low-Stress, Start-To-Finish Playful Product Launch In 5 Steps >> https://learn.thetoycoach.com/masterclass <<…
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Making It in The Toy Industry | Start A Toy Business
1 #247: How to Fix What’s Not Working in Your Toy Business with Tyler Turk 38:37
38:37 나중에 재생 나중에 재생 리스트 좋아요 좋아요38:37
나중에 재생 나중에 재생 리스트 좋아요 좋아요How do you pivot your toy business when your current model isn’t working? In this episode of Making It in the Toy Industry, Azhelle Wade chats with Tyler Turk, founder of Crated with Love, about his journey from subscription box entrepreneur to retail board game powerhouse. When Tyler’s subscription box business skyrocketed during the pandemic, it seemed like a dream come true—until the workload became unsustainable. That’s when he made a bold decision to pivot to selling one-off products, a shift that transformed his business into a retail success story. Tyler shares how he tackled the challenges of transitioning from subscriptions to board games, landed his products in major retailers like Barnes & Noble, and mastered the art of adaptability in a competitive market. Whether you're looking to refine your toy business, connect with retailers, or learn how to pivot your brand to match market needs, this episode offers invaluable insights for creators, entrepreneurs, and industry professionals alike. Learn Tyler’s strategies for navigating manufacturing, retail partnerships, and scaling your business without burnout. Don’t miss the practical tips and inspiring lessons from this episode! 🚀 Listen For These Important Moments [02:24] - The Origin Story of Crated with Love [05:25] - Challenges and Pivots During COVID-19 [09:53] - Transitioning to Retail and B2B [14:18] - Future Plans and Subscription Box Evolution [20:15] - Executing a Successful Pivot [20:38] - Strategies for Approaching Major Retailers [23:05] - Learning the Manufacturing Process [25:48] - Overcoming Challenges in Retail Transition [28:04] - Future Goals and Automation [30:29] - Networking and Industry Insights [33:12 ] - Closing Thoughts and Contact Information Send The Toy Coach Fan Mail! Find this podcast valuable? Support the show by clicking here: https://www.buzzsprout.com/798845/support Support the show Popular Masterclass! How To Make & Sell Your Toy Ideas Your Low-Stress, Start-To-Finish Playful Product Launch In 5 Steps >> https://learn.thetoycoach.com/masterclass <<…
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Making It in The Toy Industry | Start A Toy Business
1 #246: How AI is Making Toy Innovation and Pitching Easier Than Ever Before with Azhelle Wade 38:45
38:45 나중에 재생 나중에 재생 리스트 좋아요 좋아요38:45
나중에 재생 나중에 재생 리스트 좋아요 좋아요Are you skeptical about integrating AI into your toy business? In this episode of Making It In The Toy Industry , host Azhelle Wade, also known as The Toy Coach, shares her AI expertise from this year's People of Play Innovation Conference and ChiTAG - Toy and Game Fair in Chicago, where she presented her talk on 'How AI is Making Toy Innovation and Pitching Easier Than Ever Before.' You’ll see firsthand how AI can significantly 10x your toy development process with a custom GPT solution. Azhelle talked about identifying bottlenecks, researching AI tools, and planning, testing, and training your team to implement AI effectively. Take advantage of learning the five-step process to integrate AI seamlessly while preventing the pitfalls. Watch the full episode to understand how to employ AI from idea generation to creating compelling visuals and pitches that can streamline and potentially level up your toy business. Listen For These Important Moments Overview of AI-Enhanced Workflows – [00:03:13] Integrating AI Without Overload – [00:06:53] Using AI to Refine Business Bottlenecks – [00:08:57] Custom GPT for Idea Refinement – [00:12:37] MakeItToyetic Custom GPT Demo – [00:13:52] Testing AI’s Effectiveness – [00:16:20] Enhanced Workflow with Cast Magic – [00:21:21] Addressing AI Concerns and Limitations – [00:25:41] Generating Toy Ideas Using ChatGPT – [00:29:34] Implementing AI in Teams and Processes – [00:33:29] Send The Toy Coach Fan Mail! Find this podcast valuable? Support the show by clicking here: https://www.buzzsprout.com/798845/support Support the show Popular Masterclass! How To Make & Sell Your Toy Ideas Your Low-Stress, Start-To-Finish Playful Product Launch In 5 Steps >> https://learn.thetoycoach.com/masterclass <<…
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Making It in The Toy Industry | Start A Toy Business
1 #245: Crazy Aaron’s Secret Formula for Perfect Putty with Aaron Muderick 49:11
49:11 나중에 재생 나중에 재생 리스트 좋아요 좋아요49:11
나중에 재생 나중에 재생 리스트 좋아요 좋아요Have you ever wondered how a simple office toy evolved into a toy phenomenon? In this episode of 'Making It In The Toy Industry', host Azhelle Wade sits down with Aaron Muderick, the creative mind behind Crazy Aaron's Thinking Putty. From a child's love for tinkering to creating a renowned brand, Aaron's journey is a testament to innovation, persistence, and passion. He discusses the importance of staying connected to your audience, maintaining product quality, and the critical lessons learned in balancing growth and focus. Learn about the unique steps of toy design, the challenges of innovation, and what it really takes to succeed in the competitive toy industry. Aaron’s insights offer a behind-the-scenes look at toy development that every aspiring creator and toy enthusiast will love. From inspiration to production, this is an episode you don’t want to miss! Listen For These Important Moments 00:36 Aaron's Journey: From Silicon Valley to Putty Innovator 02:35 The Slime Craze and Establishing a Permanent Footprint 04:02 Developing Thinking Putty for Adults 05:13 The Accidental Discovery of Putty 07:24 The First Steps to Entrepreneurship 09:27 Scaling Up: From Office Pool to Retail Success 15:51 The Importance of Focus and Specialization 19:41 Sustainability and Local Manufacturing 25:01 Navigating the Slime Craze 30:48 Quality and Consistency 35:19 Innovations and Future Trends Send The Toy Coach Fan Mail! Find this podcast valuable? Support the show by clicking here: https://www.buzzsprout.com/798845/support Support the show Popular Masterclass! How To Make & Sell Your Toy Ideas Your Low-Stress, Start-To-Finish Playful Product Launch In 5 Steps >> https://learn.thetoycoach.com/masterclass <<…
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Making It in The Toy Industry | Start A Toy Business
1 #244: Choosing The Right Crowdfunding Platform For Your Launch with Lisa Ferland 42:32
42:32 나중에 재생 나중에 재생 리스트 좋아요 좋아요42:32
나중에 재생 나중에 재생 리스트 좋아요 좋아요Have you ever wondered what it takes to successfully launch on a crowdfunding platform? Many creators go to the world of crowdfunding believing it's simply about having a great idea and posting it online. However, there's far more strategy involved than we realize. The process requires meticulous planning, audience engagement, and a strong narrative to capture backers' hearts and minds. In this episode of Making It In The Toy Industry , host Azhelle Wade talks with Lisa Ferland, a seasoned crowdfund consultant who has helped raise over $1 million for creators on platforms such as Kickstarter, BackerKit, and Indiegogo. Lisa shares tips on everything from evaluating if crowdfunding is right for you, to understanding the importance of community, and the critical role of storytelling in the toy industry. Discover why the pre-launch phase is crucial and learn specific strategies to keep backers engaged throughout your campaign. Listen to the full episode to absorb these insights and more—perfect for both seasoned and aspiring creators! Listen For These Important Moments 05:25 Lisa’s Journey: From Editing Stories to Crowdfunding Consulting 11:22 The First Steps for a Successful Kickstarter Launch 18:47 Indicators That Crowdfunding Might Be Right for You 24:30 The Importance of Building an Audience for Crowdfunding Success 30:56 Engaging and Maintaining a Community of Backers 36:45 The Role of Visuals and Multimedia in Kickstarter Success 41:03 The Significance of the Pre-Launch Phase in Crowdfunding 49:20 Understanding and Navigating the U-Shaped Curve of Campaigns 55:12 Key Elements of Post-Launch Engagement for Repeat Backers Send The Toy Coach Fan Mail! Find this podcast valuable? Support the show by clicking here: https://www.buzzsprout.com/798845/support Support the show Popular Masterclass! How To Make & Sell Your Toy Ideas Your Low-Stress, Start-To-Finish Playful Product Launch In 5 Steps >> https://learn.thetoycoach.com/masterclass <<…
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Making It in The Toy Industry | Start A Toy Business
1 #243: Vendors VS Sales Reps: A Storytelling Sales Showdown with Tres Patten and Rachel Jones 49:54
49:54 나중에 재생 나중에 재생 리스트 좋아요 좋아요49:54
나중에 재생 나중에 재생 리스트 좋아요 좋아요Ever wondered how to truly captivate buyers in the toy industry? Or why do some sales pitches fall flat even when the product is amazing? In today’s episode, we will talk about the magic of storytelling in the toy industry! We’ll cover how sales reps and vendors approach things differently, plus the secrets to crafting pitches that go beyond a quick sale and build lasting customer relationships. Discover how storytelling can be the key to success in this highly competitive toy market. Join us in this storytelling showdown with our guests, Tres Patton and Rachel Jones! Tres reveals techniques for crafting a compelling brand story, while Rachel discusses the importance of seeing through a child's eyes and building long-term relationships. Learn the art of maintaining passion, educating retail partners, and ensuring your product stands out. This episode is a must-listen for anyone in toy sales who’s ready to level up through the art of storytelling! Listen For These Important Moments 02:26 The Storytelling Face-Off Begins 05:49 Defining Storytelling in Sales 06:53 Building Trust Through Product Experience 14:30 Adapting Storytelling for Tough Sales 18:26 Understanding the Roles: Vendor vs. Sales Rep 25:38 Rediscovering Passion in Sales 26:08 Navigating the Emotional Rollercoaster of Sales 26:50 Balancing Work and Personal Life 28:42 The Importance of Flexibility in Sales 31:32 Building Relationships Through Storytelling 36:26 When Storytelling Falls Flat 41:32 Favorite Toys of Tres and Rachel Send The Toy Coach Fan Mail! Find this podcast valuable? Support the show by clicking here: https://www.buzzsprout.com/798845/support Support the show Popular Masterclass! How To Make & Sell Your Toy Ideas Your Low-Stress, Start-To-Finish Playful Product Launch In 5 Steps >> https://learn.thetoycoach.com/masterclass <<…
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Making It in The Toy Industry | Start A Toy Business
1 #242: How Wow Moments Became The Foundation Of This Toy Business with Richard North 57:17
57:17 나중에 재생 나중에 재생 리스트 좋아요 좋아요57:17
나중에 재생 나중에 재생 리스트 좋아요 좋아요Want to know how to ‘wow’ your way into the competitive toy industry? In this episode of Making It In The Toy Industry , host Azhelle Wade looks into Richard North 's life, sharing how he went from a determined 19-year-old to a multi-award-winning entrepreneur and the founder of Wow! Stuff. You will learn about his career’s turning points, such as being featured in Channel 4's Secret Millionaire TV Show, including the emotional inspirations behind the creation of Wow! Stuff and groundbreaking ideas that keep the company pushing forward. Find out the importance of mentorship, early business ventures, and how innovation can stem from unexpected places like the novelty 'Butt Face' towel. Get ready to be inspired by Richard’s stories from personal heartbreaks to meeting scientists, forging a path toward tech-infused toys and revolutionary 'puppetronics.' Listen to this episode for expert insights and fascinating anecdotes that captivate and educate aspiring toy creators like you! Listen For These Important Moments 01:17 Early Challenges in the Toy Industry 04:01 Building a Resilient Team 07:35 The Importance of Recruitment 09:40 Richard's Entrepreneurial Journey 21:20 The Psychology of Consumer Behavior 27:04 Why Richard Started Wow! Stuff 33:53 From Novelties to Toys 36:17 Innovating with Wow! Stuff 39:36 Collaborations and Future Plans 49:20 A Heartfelt Business Story 52:44 Childhood Toys and Final Thoughts Send The Toy Coach Fan Mail! Find this podcast valuable? Support the show by clicking here: https://www.buzzsprout.com/798845/support Support the show Popular Masterclass! How To Make & Sell Your Toy Ideas Your Low-Stress, Start-To-Finish Playful Product Launch In 5 Steps >> https://learn.thetoycoach.com/masterclass <<…
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Making It in The Toy Industry | Start A Toy Business
1 #241: What This Bold Merger Means for the People of Play Innovation Conference with Greg Ahearn and Mary Couzin 40:04
40:04 나중에 재생 나중에 재생 리스트 좋아요 좋아요40:04
나중에 재생 나중에 재생 리스트 좋아요 좋아요Curious about what happens when major toy industry players team up? In this episode of Making It In The Toy Industry, host Azhelle Wade cracks open the toy box on the epic merger between The Toy Association and People of Play . You’ll hear straight from the toy legends — Mary Couzin and Greg Ahearn—as they give us backstage passes on their big plans for events like POP Week and ChiTAG, and how this merger is shaking things up for the toy industry. The guests shared what sparked this merger and the opportunities that await toy creators, inventors, and enthusiasts in the long run. You’ll also get to hear solid tips on how to make the most of toy fairs and events like pitching, networking, and thriving in an industry that's always leveling up. Whether you're a toy biz vet or just starting to dip your toes in the toy industry, LISTEN to this episode because it is packed with everything you need to level up your toy game! Listen For These Important Moments 01:36 The Major Merger: The Toy Association and People of Play 08:27 Maintaining the Spirit of POP 13:11 Immediate Changes and Future Plans 20:00 Nostalgic Toys and Their Comebacks 21:35 ChiTAG and POP Week: Coming this November 2024! 24:15 Young Inventor Challenge and Industry Opportunities 25:57 Networking Tips for New Inventors 29:52 How to Make the Most of ChiTAG and POP Week 32:55 Encouraging New Toy Inventors Send The Toy Coach Fan Mail! Find this podcast valuable? Support the show by clicking here: https://www.buzzsprout.com/798845/support Support the show Popular Masterclass! How To Make & Sell Your Toy Ideas Your Low-Stress, Start-To-Finish Playful Product Launch In 5 Steps >> https://learn.thetoycoach.com/masterclass <<…
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Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Where startup founders raise millions and listeners can invest. Host Josh Muccio takes listeners behind closed-doors and into the room where deals are made. Part of the Vox Media Podcast Network.
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A daily show for everyone who works a regular job and wants to start an income-earning project on the side. In each episode, listeners will hear a different story of someone who's started a side hustle—along with what went well, how that person overcame challenges, and what happened as a result. The show is written and hosted by Chris Guillebeau, the New York Times bestselling author of The $100 Startup, The Happiness of Pursuit, and other books. Sales and Distribution by Lemonada Media http ...
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