Artwork

Jayati Vora에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Jayati Vora 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Player FM -팟 캐스트 앱
Player FM 앱으로 오프라인으로 전환하세요!

Cutting Chai Stories: Write copy that feels good

공유
 

Manage series 2786252
Jayati Vora에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Jayati Vora 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Click. Click. Click. That’s the sound of you doing anything OTHER than writing your copy. Sales page needs to be written? Ummm, *after* my second cup of chai. Emails are underperforming? Maybe I’ll skip the weekly email. Blank page mocking you? Let me scroll other accounts on Instagram… When you’re feeling stuck with your copy and are in avoid-or-ignore mode, copywriting can feel like a dark art practiced only by mysterious scribes in secret ways. That’s when you either give up on your copy and pay for a template or a copywriter to take the whole damn thing off your plate. Trouble is, you often end up sounding wooden or like someone else entirely — if you’re even putting copy out there at all. But what to do when you don’t have a fancy writing degree and you haven’t the first clue what to write about? You know the words are important — your words are the primary way your audience gets a taste of you, after all — and you know that you need to use them more effectively so your audience can find you, hire you, and PAY you. So what's a marketing-shy, overthinking business owner like you to DO??? That’s where I, and Cutting Chai Stories, come in. I’m Jayati Vora, a recovering journalist who brings two decades of editing chops, my love of chai, and my style of storytelling to the world of marketing and copy. In episodes of just 15 minutes or less, I’ll walk you through the basics of writing your copy yourself, in a voice that your grandma would recognize, and how to be your own brand’s wingman without slimy marketing tactics. Cutting Chai Stories is jam-packed with highly actionable tips on writing, editing, and storytelling, with a dash of masala, so you can sell your services and products with confidence. Episodes air on Thursdays and feature occasional interviews with business owners who’ve learned to harness the power of copy, and the marketers and copywriters who work with them. Start connecting with your customers in your copy with my free mini course, delivered to your inbox when you sign up for my twice-weekly email newsletter, Chai in my Inbox: www.cuttingchaistories.com/subscribe
  continue reading

97 에피소드

Artwork
icon공유
 
Manage series 2786252
Jayati Vora에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Jayati Vora 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Click. Click. Click. That’s the sound of you doing anything OTHER than writing your copy. Sales page needs to be written? Ummm, *after* my second cup of chai. Emails are underperforming? Maybe I’ll skip the weekly email. Blank page mocking you? Let me scroll other accounts on Instagram… When you’re feeling stuck with your copy and are in avoid-or-ignore mode, copywriting can feel like a dark art practiced only by mysterious scribes in secret ways. That’s when you either give up on your copy and pay for a template or a copywriter to take the whole damn thing off your plate. Trouble is, you often end up sounding wooden or like someone else entirely — if you’re even putting copy out there at all. But what to do when you don’t have a fancy writing degree and you haven’t the first clue what to write about? You know the words are important — your words are the primary way your audience gets a taste of you, after all — and you know that you need to use them more effectively so your audience can find you, hire you, and PAY you. So what's a marketing-shy, overthinking business owner like you to DO??? That’s where I, and Cutting Chai Stories, come in. I’m Jayati Vora, a recovering journalist who brings two decades of editing chops, my love of chai, and my style of storytelling to the world of marketing and copy. In episodes of just 15 minutes or less, I’ll walk you through the basics of writing your copy yourself, in a voice that your grandma would recognize, and how to be your own brand’s wingman without slimy marketing tactics. Cutting Chai Stories is jam-packed with highly actionable tips on writing, editing, and storytelling, with a dash of masala, so you can sell your services and products with confidence. Episodes air on Thursdays and feature occasional interviews with business owners who’ve learned to harness the power of copy, and the marketers and copywriters who work with them. Start connecting with your customers in your copy with my free mini course, delivered to your inbox when you sign up for my twice-weekly email newsletter, Chai in my Inbox: www.cuttingchaistories.com/subscribe
  continue reading

97 에피소드

모든 에피소드

×
 
Loading …

플레이어 FM에 오신것을 환영합니다!

플레이어 FM은 웹에서 고품질 팟캐스트를 검색하여 지금 바로 즐길 수 있도록 합니다. 최고의 팟캐스트 앱이며 Android, iPhone 및 웹에서도 작동합니다. 장치 간 구독 동기화를 위해 가입하세요.

 

빠른 참조 가이드