Rockstar CMO FM podcast

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추가했습니다 five 년 전

Rockstar CMO에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Rockstar CMO 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

This Is Woman's Work with Nicole Kalil

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Grown-Up Goals: The 5 Pillars Of Being A Healthy Adult with Michelle Chalfant | 317 35:24

22일 전35:24

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35:24

Let’s talk about adulting— actual adulting. Not just paying bills or keeping a houseplant alive, but the kind that involves emotional maturity, healthy boundaries, and conscious self-leadership. Because let’s be honest, most of us weren’t taught how to be fully functioning adults… and it shows. Joining us is Michelle Chalfant , licensed therapist turned holistic life coach, creator of The Adult Chair® model, and author of the new book The Adult Chair: Get Unstuck, Claim Your Power, and Transform Your Life . With millions reached through her podcast, coaching programs, and retreats, she’s here to walk us through the five pillars of being a healthy, grounded adult. Here’s the truth: being an adult isn’t about checking boxes or pretending you’re fine. It’s about owning your truth. Feeling your feelings. Practicing compassion without letting yourself off the hook. It’s about setting firm boundaries—with no need for justification—and recognizing that your triggers are not flaws, they’re clues. None of us were handed a guidebook for how to grow up emotionally. We inherited patterns from people who were figuring it out as they went. But what Michelle shares today is empowering: it’s never too late to unlearn what no longer serves you and become the adult you were meant to be. Whether you’re starting this work or knee-deep in your personal development era, this episode will meet you where you are—and help you move forward with clarity, self-trust, and strength. Connect with Michelle: Website: https://theadultchair.com/ Book: https://theadultchair.com/book IG: https://www.instagram.com/themichellechalfant/?hl=en FB: https://www.facebook.com/@TheMichelleChalfant/ YouTube: https://www.youtube.com/c/michellechalfant Related Podcast Episodes: How To Build Emotionally Mature Leaders with Dr. Christie Smith | 272 Boundaries vs. Ultimatums with Jan & Jillian Yuhas | 297 Gentleness: Cultivating Compassion for Yourself and Others with Courtney Carver | 282 Share the Love: If you found this episode insightful, please share it with a friend, tag us on social media, and leave a review on your favorite podcast platform! 🔗 Subscribe & Review: Apple Podcasts | Spotify | Amazon Music Learn more about your ad choices. Visit megaphone.fm/adchoices…

Rockstar CMO FM

시리즈 홈•Feed

In this 5-star rated weekly marketing podcast, host 4xCMO Ian Truscott says he's no rockstar, but with his chums, he shares what he calls marketing street knowledge, authentic, practical marketing strategy advice that will bring out the rock star marketer in you. A show that Jason Falls described as a "variety show for marketers". Learn more, follow, and get the show notes at https://rockstarcmo.com.

305 에피소드

#Business #Marketing #Rockstar CMO #Content Marketing #Sales #CMO #Marketing Strategies #Personal #Robert Rose #Interviews #Digital Marketing

Rockstar CMO FM

updated 5일 전

시리즈 홈•Feed

305 에피소드

#Business #Marketing #Rockstar CMO #Content Marketing #Sales #CMO #Marketing Strategies #Personal #Robert Rose #Interviews #Digital Marketing

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Rockstar CMO FM

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The Rose and Rockstar: Educating the LLMs 27:28

5일 전27:28

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27:28

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic. This week, on Ian’s mind is whether we should be educating LLMs with our content, and Robert suggests that there might be lessons to be learned from Google’s rise two decades ago. They discuss: How our content gets served, aggregated, and we don’t pick the experience What is the purpose and value of educating LLMs with our content? Will users click through? Is it an impression? Will the content consumer behavior change? Is there a first mover advantage? Do you have a question for the bar? Or maybe an opinion on what we’ve discussed? Please get in touch - just search “rockstar cmo” on the interwebs or LinkedIn. Enjoy! — The Links The people: Ian Truscott on LinkedIn and Bluesky Robert Rose on LinkedIn and Bluesky Mentioned this week Ian’s new advisory firm - Velocity B Robert’s podcast - This Old Marketing Robert’s newsletter - Lens on Substack Robert’s firm: Seventh Bear Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web , Twitter , and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM . Track List: Piano Music is by Johnny Easton , shared under a Creative Commons license We’ll be right back by Stienski & Mass Media on YouTube You can listen to this on all good podcast platforms, like Apple , Amazon and Spotify . This podcast is part of the Marketing Podcast Network Learn more about your ad choices. Visit megaphone.fm/adchoices…

Rockstar CMO FM

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Rockstar CMO Studio: Budget Benchmarking 36:48

8일 전36:48

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36:48

This week, our host, Ian Truscott, and Principal Analyst at Cleantech Insiders, Jeff Clark, dive into budget benchmarks as Ian picks Jeff's brain about his experience doing this for enterprise clients at Forrester. They discuss Jeff’s 5 tips: Why is benchmarking important? Don’t confuse a peer set with your competitive landscape Comparing apples with apples - STARS model Understand what the benchmark considers to be marketing budget Determine the timeframe to align with benchmarks and goals As always, we welcome your feedback. If you have a suggestion for a topic that's hot for you that we should discuss, please get in touch using the links below. Enjoy! — The Links The people: Ian Truscott on LinkedIn and Bluesky Jeff Clark on LinkedIn Mentioned this week: The CMO Survey Jeff’s firm - Cleantech Insiders Ian’s new firm - Velocity B Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web , Twitter , and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM . Track List: Stienski & Mass Media - We'll be right back Cee Lo Green - Forget You (2010) You can listen to this on all good podcast platforms, like Apple , Amazon , and Spotify . Learn more about your ad choices. Visit megaphone.fm/adchoices…

Rockstar CMO FM

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The Rose & Rockstar: The From Line 26:37

12일 전26:37

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26:37

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic. This week, on Ian’s mind is is the importance of individual credibility vs brands in content marketing and what this means for B2B. Should we worry about creating thought leaders, and they leave? They discuss: AI is influencing how we perceive content authenticity. The 'from line' in emails is more important than the subject line. B2B brands need to invest in promoting their employees as thought leaders. Social media is shifting from brand-centric to individual-centric content. Trust is being built more around individuals than brands. Navigating employee influence requires trust and motivation. Do you have a question for the bar? Or maybe an opinion on what we’ve discussed? Please get in touch - just search “rockstar cmo” on the interwebs or LinkedIn. Enjoy! — The Links The people: Ian Truscott on LinkedIn and Bluesky Robert Rose on LinkedIn and Bluesky Mentioned this week Ian’s new advisory firm - Velocity B Ann Handley’s LinkedIn Post Someone asked me: "What's the point of a writer in the age of AI content?" Robert’s podcast - This Old Marketing Robert’s newsletter - Lens on Substack Robert’s firm: Seventh Bear Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM . Track List: Piano Music is by Johnny Easton , shared under a Creative Commons license We’ll be right back by Stienski & Mass Media on YouTube You can listen to this on all good podcast platforms, like Apple , Amazon and Spotify . This podcast is part of the Marketing Podcast Network Learn more about your ad choices. Visit megaphone.fm/adchoices…

Rockstar CMO FM

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Rockstar CMO Studio: What say you Simon? 40:09

14일 전40:09

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40:09

This week, our host, Ian Truscott, and our resident marketing strategist and former Forrester Research Director, Jeff Clark, are joined by a previous guest, friend of the show and former Forrester Analyst, Simon Daniels, now sharing his revenue and marketing operations expertise as an independent consultant with Percassity Associates. Recently, Simon has attended the 6Sense Inspire event in London and in keeping with the editorial policy of the show, Simon shares 5 F’in’ key takeaways from the event, and it’s not all about intent data, as the chaps discuss: Adoption of buying groups and ditching the MQL Gating content Throwing AI at everything Revenue as a marketing metric Brand and demand generation As always, we welcome your feedback. If you have a suggestion for a topic that's hot for you that we should discuss, please get in touch using the links below. Enjoy! — The Links The people: Ian Truscott on LinkedIn and Bluesky Jeff Clark on LinkedIn Simon Daniels on LinkedIn Mentioned this week: Simon's LinkedIn post that got this party started What's Broken in GTM and How To Fix It Podcast 6sense Inspire UK 2025 Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web , Twitter , and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM . Track List: Stienski & Mass Media - We'll be right back Brown Eyed Girls Sixth Sense Video on LinkedIn You can listen to this on all good podcast platforms, like Apple , Amazon , and Spotify . Learn more about your ad choices. Visit megaphone.fm/adchoices…

Rockstar CMO FM

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The Rose & Rockstar: AI is Fiiiiiine 25:28

19일 전25:28

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25:28

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic. This week, Mary Meeker, who some describe as the queen of the internet, has published a 340-page report called Trends – Artificial Intelligence, that Robert has some thoughts on, so that’s this week’s topic, discussed over a cocktail blended especially for Father's Day tomorrow. They discuss: The challenge of reporting on AI, as while the report is excellent, some points feel dated due to the fast pace of AI development. AI should be viewed as a tool rather than a replacement for human workers. People describe themselves as AI-enhanced, but no one ever said they are “spreadsheet-enhanced”. There's skepticism about AI's capabilities compared to human intelligence and the need for diverse human input. AI is “free puppies”, not “free beer”; it’s not saving as much human work as has been predicted. Do you have a question for the bar? Or maybe an opinion on what we’ve discussed? Please get in touch - just search “rockstar cmo” on the interwebs or LinkedIn. Enjoy! — The Links The people: Ian Truscott on LinkedIn and Bluesky Robert Rose on LinkedIn and Bluesky Mentioned this week Trends – Artificial Intelligence (AI) - Mary Meeker / Bond Robert’s newsletter - Lens on Substack Robert’s firm: Seventh Bear Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web , Twitter , and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM . Track List: Piano Music is by Johnny Easton , shared under a Creative Commons license We’ll be right back by Stienski & Mass Media on YouTube You can listen to this on all good podcast platforms, like Apple , Amazon and Spotify . This podcast is part of the Marketing Podcast Network Learn more about your ad choices. Visit megaphone.fm/adchoices…

Rockstar CMO FM

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The Rockstar CMO Studio: 5 F'in' Event Tips 37:36

21일 전37:36

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37:36

This week, our host, Ian Truscott, and our resident marketing strategist and former Forrester Research Director, Jeff Clark, discuss event planning. Inspired by a recently published report from Forester that shared that, for the second consecutive year, budgets are flat or down for two-thirds of event teams. In this episode, they discuss: Make each event part of an existing campaign Defining the event goals Determine who can deliver your audience Considering the audience spread across events Planning and execution cross functional collaboration As always, we welcome your feedback. If you have a suggestion for a topic that's hot for you that we should discuss, please get in touch using the links below. Enjoy! — The Links The people: Ian Truscott on LinkedIn and Bluesky Jeff Clark on LinkedIn Mentioned this week: Events Are Under Pressure — Six Findings From Forrester’s Q1 2025 State Of B2B Events Survey Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web , Twitter , and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM . Track List: Stienski & Mass Media - We'll be right back P!nk - Get The Party Started (Official Video) You can listen to this on all good podcast platforms, like Apple , Amazon , and Spotify . Learn more about your ad choices. Visit megaphone.fm/adchoices…

Rockstar CMO FM

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The Rockstar CMO Solo: Creating ART with Content Marketing 39:46

26일 전39:46

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39:46

As it’s Saturday, you may be expecting our host Ian Truscott to be sipping a cocktail and picking the brains of Robert Rose in the Rose & Rockstar, our virtual bar. However, an overrunning appointment means Robert didn’t make it to the bar, so Ian goes solo. For this last-minute solo, Ian picks a topic he recently shared in a webinar for Marketing Profs - “The ART of Content Marketing” - where he shares the role content marketing plays in creating Awareness, Revenue, and Trust. The main points Ian makes this week: Marketing should focus on creating ART, not just content. Content marketing targets the 'dark funnel' of potential buyers. Building brand trust is crucial for long-term marketing success. Content should be useful and address the needs of the audience. Content should be launched and marketed like a product. Regular audits of content strategy are necessary for effectiveness. Enjoy! — The Links The people: Ian Truscott on LinkedIn and Bluesky Mentioned this week: Content Marketing Friday Forum Webinar - The ART of Content Marketing A Deep Dive Into The Dark Funnel | 6sense B2B go-to-market benchmarks | Dreamdata Tuesday 2¢: Everybody is FOFU Fighting – Ian Truscott The Greatest Sales Deck I’ve Ever Seen | by Andy Raskin | Mission.org | Medium Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web , Twitter , and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM . Track List: Stienski & Mass Media - We'll be right back You can listen to this on all good podcast platforms, like Apple , Amazon , and Spotify . Learn more about your ad choices. Visit megaphone.fm/adchoices…

Rockstar CMO FM

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The Rockstar CMO Studio: Cathy on Acquisitions 35:44

28일 전35:44

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35:44

This week, Cathy McKnight, Chief Problem Solver at Seventh Bear, makes her monthly visit to the studio. Inspired by Salesforce's acquisition of Informatica, they discuss their experiences with acquisitions. Some talking points from this week: Salesforce's acquisition of Informatica aims to enhance Salesforce's data management and AI capabilities, but the company has a mixed track record. The need to understand the different motivations for an acquisition and what has driven the transactions. Some examples of good Martech acquisitions, and what makes a good acquisition for both the team, financially, and the clients. Some things to look out for if you are on either side of the acquisition, working for the acquirer or the company being acquired Customers must be aware of and delve into the details of the plans, and engage with other people in the ecosystem. The importance of a great story that ties together the acquisition, positioning it internally and in the market. As always, we welcome your feedback. If you have a suggestion for a topic that is hot for you, please get in touch using the links below. Enjoy! — The Links The people: Ian Truscott on LinkedIn and Bluesky Cathy McKnight on LinkedIn Mentioned this week: Seventh Bear Salesforce acquires Informatica for $8 billion | TechCrunch Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web , Twitter , and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM . Track List: We’ll be right back by Stienski & Mass Media on YouTube You can listen to this on all good podcast platforms, like Apple , Amazon , and Spotify . Learn more about your ad choices. Visit megaphone.fm/adchoices…

Rockstar CMO FM

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The Rose & Rockstar: Uncommon Value 22:20

5 weeks 전22:20

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22:20

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic. This week, over a fancy cocktail with a fancy name, Ian and Robert discuss the importance of being distinct yet remaining relevant, the challenges of standing out in a crowded market, and the concept of 'uncommon value' as a competitive advantage. The critical concept of being distinct. Avoiding confusion about your place in the category. The impact of AI and the importance of brand recall. Creating “uncommon value” to differentiate. How this idea impacts your storytelling. Do you have a question for the bar? Or maybe an opinion on what we’ve discussed? Please get in touch - just search “rockstar cmo” on the interwebs or LinkedIn. Enjoy! — The Links The people: Ian Truscott on LinkedIn and Bluesky Robert Rose on LinkedIn and Bluesky Mentioned this week Robert’s article - Old Differentiation Rules Are Broken—Now What? Robert’s newsletter - Lens on Substack Robert’s firm: Seventh Bear Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web , Twitter , and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM . Track List: Piano Music is by Johnny Easton , shared under a Creative Commons license We’ll be right back by Stienski & Mass Media on YouTube You can listen to this on all good podcast platforms, like Apple , Amazon and Spotify . This podcast is part of the Marketing Podcast Network Learn more about your ad choices. Visit megaphone.fm/adchoices…

Rockstar CMO FM

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The Rockstar CMO Studio: Being the Voice of the Market 39:09

5 weeks 전39:09

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39:09

This week, our host Ian Truscott and our resident marketing strategist and former Forrester Research Director Jeff Clark discuss a new role for the CMO, being the voice of the market, not just of marketing. In this episode, they discuss: CMOs should shift from being just marketers to market analysts. Understanding internal stakeholders' needs Build credibility by creating relevant internal content Leveraging external networks enhances the CMO's credibility. How this all helps the CMO to be a strategic partner As always, we welcome your feedback. If you have a suggestion for a topic that's hot for you that we should discuss, please get in touch using the links below. Enjoy! — The Links The people: Ian Truscott on LinkedIn and Bluesky Jeff Clark on LinkedIn Mentioned this week: Ian's articles on CMSWire Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web , Twitter , and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM . Track List: Stienski & Mass Media - We'll be right back Pope - Prince You can listen to this on all good podcast platforms, like Apple , Amazon , and Spotify . Learn more about your ad choices. Visit megaphone.fm/adchoices…

Rockstar CMO FM

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The Rose & Rockstar: Epissedomology 27:55

6 weeks 전27:55

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27:55

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic. This week, Ian laments a missed opportunity for the podcast's name as Robert shares tips on using AI for research and introduces him to the term epistemology as they discuss Robert’s recent post for The Content Marketing Institute - Gen AI Isn't Marketing's Best Intern — It's Something More Topics in the bar today: Generative AI can enhance the creative process rather than just speed it up. The output of AI is less important than the thought process it encourages. AI is trained to agree, so we must prompt it to challenge our ideas. Epistemology helps us understand why we believe what we believe. Critical thinking is essential when using AI in creative processes. Do you have a question for the bar? Or maybe an opinion on what we’ve discussed? Please get in touch - just search “rockstar cmo” on the interwebs or LinkedIn. Enjoy! — The Links The people: Ian Truscott on LinkedIn and Bluesky Robert Rose on LinkedIn and Bluesky Mentioned this week Robert’s article - Gen AI Isn't Marketing's Best Intern — It's Something More Robert’s podcast - This Old Marketing Robert’s firm: Seventh Bear Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web , Twitter , and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM . Track List: Piano Music is by Johnny Easton , shared under a Creative Commons license We’ll be right back by Stienski & Mass Media on YouTube You can listen to this on all good podcast platforms, like Apple , Amazon and Spotify . This podcast is part of the Marketing Podcast Network Learn more about your ad choices. Visit megaphone.fm/adchoices…

Rockstar CMO FM

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The Rockstar CMO Studio: The Post Sale CMO 35:03

6 weeks 전35:03

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35:03

This week, our host Ian Truscott and our resident marketing strategist and former Forrester Research Director Jeff Clark discuss the role of the CMO and marketing post-sale, in reducing churn, increasing customer lifetime value, and loyalty in a B2B SaaS environment where there is reduced friction to switch. In this episode, they discuss: Customer loyalty in the experience economy Five CMO considerations for customer loyalty Managing the brand gap Nurturing customer relationships Formalizing customer advocacy programs As always, we welcome your feedback. If you have a suggestion for a topic that's hot for you that we should discuss, please get in touch using the links below. Enjoy! — The Links The people: Ian Truscott on LinkedIn and Bluesky Jeff Clark on LinkedIn Mentioned this week: Customer Loyalty in the Experience Economy — the CMO's Perspective Get Your Buyers AMPED with our Customer Journey Back to Brand - Blog post Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web , Twitter , and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM . Track List: Stienski & Mass Media - We'll be right back Coming Back Again - Kings of Leon You can listen to this on all good podcast platforms, like Apple , Amazon , and Spotify . Learn more about your ad choices. Visit megaphone.fm/adchoices…

Rockstar CMO FM

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The Rose & Rockstar: Short Measures and Podcast Lessons 25:12

7 weeks 전25:12

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25:12

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic. This week, following a discussion about alcohol measures in Scotland, Ian asks Robert about lessons from his successful podcast and if he’d start This Old Marketing today. Some of the things they discussed: Building an audience before launching a podcast Video offers better discoverability than audio alone The intimacy of audio creates a strong connection with listeners Marketing a podcast requires effort beyond just creating content Discoverability is essential for growing a podcast audience Do you have a question for the bar? Or maybe an opinion on what we’ve discussed? Please get in touch - just search “rockstar cmo” on the interwebs or LinkedIn. Enjoy! — The Links The people: Ian Truscott on LinkedIn and Bluesky Robert Rose on LinkedIn and Bluesky Mentioned this week Robert’s podcast - This Old Marketing Seventh Bear Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web , Twitter , and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM . Track List: Piano Music is by Johnny Easton , shared under a Creative Commons license We’ll be right back by Stienski & Mass Media on YouTube You can listen to this on all good podcast platforms, like Apple , Amazon and Spotify . This podcast is part of the Marketing Podcast Network Learn more about your ad choices. Visit megaphone.fm/adchoices…

Rockstar CMO FM

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Rockstar CMO Studio: The Soft Stuff is the Hard Stuff 39:35

7 weeks 전39:35

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39:35

This week, our host Ian Truscott and our resident marketing strategist and former Forrester Research Director Jeff Clark revisit a topic they discussed 3 years ago in episode 118 - the hard stuff of getting the soft stuff right when implementing marketing technology. They cover five things to consider: #1 Identify business needs #2 Develop new processes. #3 Develop new skills #4 Manage change #5 Measure success. As always, we welcome your feedback. If you have a suggestion for a topic that's hot for you that we should discuss, please get in touch using the links below. Enjoy! — The Links The people: Ian Truscott on LinkedIn and Bluesky Jeff Clark on LinkedIn Mentioned this week: Episode 118: The Hard Soft Stuff of Martech, Melissa Moody, CMO of Gated and Asking Why Over a Cocktail Episode Forrester Blog Post - The Top Five Soft Spots in Managing Martech Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web , Twitter , and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM . Track List: Stienski & Mass Media - We'll be right back Devo - Soft Things - on Spotify You can listen to this on all good podcast platforms, like Apple , Amazon , and Spotify . Learn more about your ad choices. Visit megaphone.fm/adchoices…

Rockstar CMO FM

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The Rose & Rockstar: Controversy and Connection 22:50

8 weeks 전22:50

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22:50

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic. This week, over a classic tipple, Ian and Robert step into the minefield of controversial content. How edgy and different should we be? Based on a recent article Robert published on the Content Marketing Institute’s blog - Surprise! Your Most Controversial Content Might Be Your Weakest” The main points from the bar this week: People are becoming numb to controversial content Applying the MAYA principle to content strategy Brands must believe in the positions they take Brands need to earn their place in the conversations Content strategy should include both familiar and surprising elements Do you have a question for the bar? Or maybe an opinion on what we’ve discussed? Please get in touch - just search “rockstar cmo” on the interwebs or LinkedIn. Enjoy! — The Links The people: Ian Truscott on LinkedIn and Bluesky Robert Rose on LinkedIn and Bluesky Mentioned this week Thompson Bros at Dornoch Distillery Surprise! Your Most Controversial Content Might Be Your Weakest The Four-Letter Code to Selling Just About Anything - Derick Thompson Robert’s podcast - This Old Marketing Robert’s regular series on Content Marketing Institute Seventh Bear Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web , Twitter , and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM . Track List: Piano Music is by Johnny Easton , shared under a Creative Commons license We’ll be right back by Stienski & Mass Media on YouTube You can listen to this on all good podcast platforms, like Apple , Amazon and Spotify . This podcast is part of the Marketing Podcast Network Learn more about your ad choices. Visit megaphone.fm/adchoices…