Audio interviews with industry leaders and senior faculty with exclusive insights on current topics brought to you by Knowledge at Wharton and the Wharton School of the University of Pennsylvania. Hosted on Acast. See acast.com/privacy for more information.
Manage series 2638833
Despite being the world’s most potent economic area, Asia can be one of the most challenging regions to navigate and manage well for foreign brands. However, plenty of positive stories exist and more are emerging every day as brands start to see success in engaging and deploying appropriate market growth strategies – with the help of specialists. The Negotiation is an interview show that showcases those hard-to-find success stories and chats with the incredible leaders behind them, teasing out the nuances and digging into the details that can make market growth in APAC a winning proposition.