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The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX


1 #697: Building the total experience for customers with AJ Joplin, Forrester 24:10
24:10
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나중에 재생
리스트
좋아요
좋아요24:10
Does your AI-based interface talk to customers the way a real person would or is it tech for tech’s sake? We are here at Forrester CX in Nashville, TN and hearing all about the latest insights and ideas for brands to create better experiences for their customers. Agility is less about bolting on new features just because the tech is available and more about making tomorrow’s experiences feel intuitive and natural to the end customer using them. Today we’re diving into designing for the future of experiences with AJ Joplin, Senior Analyst at Forrester. About AJ Joplin AJ is the lead analyst for Forrester’s research on experience design (XD), design organizations, and design leadership. Helping XD and customer experience (CX) leaders develop and deliver on research-based strategy is AJ’s professional passion. She has observed that the most effective organizations combine clear purpose with the right people and leverage systems to clarify decision-making, prioritization, and workflows. AJ also has years of workshop facilitation experience in human-centered design and design thinking. Using her professional coaching skills, AJ bring clients through ambiguity and into alignment on what matters and what’s next. Resources Forrester: https://www.forrester.com https://www.forrester.com Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 " Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
WorkLife Stories
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Manage series 2577257
WorkLife Stories에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 WorkLife Stories 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Stories and expertise shared through interviews covering our core topics of families, wellbeing, careers, inclusion and workplace. WorkLife Central is a digital hub of expert-led content designed to support, inform and inspire professionals in their family life, work life and wellbeing. Delivered through Live Talks, instantly available On Demand Videos, and a Library of Articles and Podcasts, members of WorkLife Central have access to support, information and expertise provided by our hand-picked experts.
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51 에피소드
모두 재생(하지 않음)으로 표시
Manage series 2577257
WorkLife Stories에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 WorkLife Stories 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Stories and expertise shared through interviews covering our core topics of families, wellbeing, careers, inclusion and workplace. WorkLife Central is a digital hub of expert-led content designed to support, inform and inspire professionals in their family life, work life and wellbeing. Delivered through Live Talks, instantly available On Demand Videos, and a Library of Articles and Podcasts, members of WorkLife Central have access to support, information and expertise provided by our hand-picked experts.
…
continue reading
51 에피소드
모든 에피소드
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WorkLife Stories

This Mental Health Awareness Week Rob Stephenson talks to us about his own wellbeing, his passion for music and his quest to break the stigma of mental health in the workplace. He explores the importance of dialogue, role models and storytelling in helping others to feel comfortable talking about their own mental wellbeing and leaves us with simple, positive and practical tips to improve our own.…
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WorkLife Stories

1 Subira Jones on Stress, Burnout and the Dangers of Resilience 38:10
38:10
나중에 재생
나중에 재생
리스트
좋아요
좋아요38:10
In this episode, Anna talks to self-confessed former stressaddict: Subira Jones. Subira recounts how her tendency to throw herself into work in order to cope with life’s challenges, ultimately led to her burning out. Now an advisor to global brands and individuals on stress and burnout prevention, she explains the difference between needing a break and burning out, the dangers of resilience and the warning signs that someone may not be coping as well as they appear to be.…
Single parent coach Orla Donoghue talks to us about her own experience of being a single parent as well as her coaching work for both individuals and organisations. She explores the challenges that single parents face, dispels some of the assumptions that are commonly made about single parents and how employers, colleagues and friends can help.…
Trigger warning: cancer. In our latest podcast, Addy talks to Anna about her diagnosis of bowel cancer in 2019 and the following 5 years of treatment and recovery, both physically and emotionally. She talks about how she found out she had cancer, working throughout treatment (alongside lockdown and home-schooling) and how her family has coped. She offers her advice to anyone suffering with cancer or for those with friends, family or colleagues anything similar.…
Trigger warning for baby and pregnancy loss, miscarriage and still birth. Daria courageously and openly talks to us about the devastating experience of losing her baby girl at full term. She recounts how she slowly began to heal, grieve and move forward. She tells us about her 3 daughters and how she has built a community group at the Bank of England to support others going through fertility, loss and pregnancy difficulties. Trigger warning for baby and pregnancy loss, miscarriage and still birth. Daria courageously and openly talks to us about the devastating experience of losing her baby girl at full term. She recounts how she slowly began to heal, grieve and move forward. She tells us about her 3 daughters and how she has built a community group at the Bank of England to support others going through fertility, loss and pregnancy difficulties. Supportive resources: 1) Dad Still Standing podcast: dadstillstanding.com A resource for bereaved fathers, close relatives and families that want to understand the partner perspective around baby loss. 2) Petals: petalscharity.org Petals is a baby loss counselling service supporting parents who experience mental health issues as a result of bereavement, trauma or loss related to pregnancy. 3) Tommy’s: tommys.org A leading pregnancy and baby charity with an aim of making pregnancy and birth safe for everyone.…
We talk to Jenn Barnett and Jemima Ankuma from Grant Thornton’s Diversity and Inclusion team about all things social mobility. They explain how they ensure that people of lower socio-economic backgrounds can join, progress and thrive at the firm - and the profession more broadly - and why social mobility is also a very personal passion for each of them too.…
Laura Walker and Chloe Fletcher, who have shared senior finance roles at Asda, talk to Anna all about their experience of job sharing, the practical considerations and the benefits to both companies and individuals. They explain how with their current venture, The Job Share Revolution, they support both businesses and individuals who want to explore job sharing from establishing a business case for the job share, finding job share pairs and setting up efficient processes, communications and review frameworks.…
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WorkLife Stories

We talk to Stonewall Changemaker of the Year 2022 Kayus Fernander about his career at Citi; his journey from being a private, young, black, gay junior within the bank, through to being an open, confident and active participant in and advocate of inclusion groups, initiatives and discussions. He talks about diversity groups, company culture, intersectionality and how we can be better colleagues and managers in the workplace.…
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WorkLife Stories

Psychologist and therapeutic coach Kyle Davies talks to us about his own experience of anxiety and depression as a young adult, the contributing factors and the natural tendency to mask and avoid situations which exacerbated it. He brings his professional expertise to the conversation, exploring his approach to therapeutic coaching, how we can build our own resilience and listen to our bodies' indicators during life's stresses.…
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WorkLife Stories

In this episode of WorkLife Stories, legal senior associate Rachel Dean tells us about her career so far, including how she started out and her move from private practice to an in-house role. She reveals the drivers for her decision to move, what she learnt from the experience and why she ultimately moved back to a law firm afterwards. She offers her advice for anyone considering a move in-house either by secondment or permanent role and how it can enrich your skills and experience.…
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WorkLife Stories

In this episode, we talk to Jayne Ruff about her book entitled: Imperfect Parenting – Honest Stories from Global Parents in which she pens a chapter on balancing careers and family life. She talks about her own experiences of maternity leave, going back to work and the importance of personal values, honest emotions and flexible boundaries in our search for work life balance.…
In this episode of WorkLife Stories, we talk to George Bullock and Russell Cook from Macquarie, the Australian head quartered, global financial services group. George and Russell have both been participants in Macquarie’s Pride Employee Network Group’s Reverse Mentoring Scheme and are now members of the steering group that runs it. They talk about their own experiences of reverse mentoring, how they have grown the popular scheme, the importance of active allyship, mentoring conversation frameworks and guidance and the need to embed learnings into day to day working life.…
Elaine Halligan , parenting coach at The Parent Practice and author of ‘My Child's Different’ tells us her story of a recent discovery that - like her son - she also has ADHD. She talks openly and inspiringly about her own traits, and how she uses them positively in her life and career. She offers her own advice and expertise for both adults and parents of children who may have ADHD or other neurodiverse conditions.…
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WorkLife Stories

In this episode, we meet Felix Koch and Phil Burgess, the former co-heads of the London office of creative agency C Space. They talk about how they transformed an office with low morale and high attrition after a merger, to a thriving, inclusive, award-winning team. They discuss what worked and what didn't, how they set their shared goals and values alongside very different leadership styles. Find out more about Felix and Phil’s current venture WITHIN, here: https://www.within.business…
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WorkLife Stories

In this episode, psychologist Jessica Chivers talks to us about her son who has ASD and ADHD and her daughter who has suffered from an eating disorder. She discusses how she has helped them through difficult times of the past few years, navigating different care and educational settings to get them the support they needed. She explains how looking after her own mental health and relationships has given her the strength and resilience to better support her family.…
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