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The Outline에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 The Outline 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
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Insights Unlocked


1 How Anthropologie gets omnichannel right (and what to learn) 27:29
27:29
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나중에 재생
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좋아요
좋아요27:29
Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…
The Red Center: A Handmaid's Tale Discussion
모두 재생(하지 않음)으로 표시
Manage series 1426647
The Outline에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 The Outline 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
The Handmaid's Tale takes place in a version of the United States that’s ruled by a religious authoritarian regime obsessed with making as many babies as possible. And now it's been adapted to a TV show that critics are literally raving about. The Red Center is a podcast from The Outline about that show. Each week, hosts Laura June and Rose Eveleth discuss the most recent episode of The Handmaid's Tale through the lens of a specific topic, like motherhood, race, politics, crime, or the book the show is based on. Under his eye.
…
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10 에피소드
모두 재생(하지 않음)으로 표시
Manage series 1426647
The Outline에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 The Outline 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
The Handmaid's Tale takes place in a version of the United States that’s ruled by a religious authoritarian regime obsessed with making as many babies as possible. And now it's been adapted to a TV show that critics are literally raving about. The Red Center is a podcast from The Outline about that show. Each week, hosts Laura June and Rose Eveleth discuss the most recent episode of The Handmaid's Tale through the lens of a specific topic, like motherhood, race, politics, crime, or the book the show is based on. Under his eye.
…
continue reading
10 에피소드
모든 에피소드
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The Red Center: A Handmaid's Tale Discussion

Handmaid's Tale creator Bruce Miller has worked in TV for years, but this show presented a singular challenge. “Usually the books you adapt stink,” he says. “This is a great book. So you really want to capture that feeling, that greatness, on TV. ... I was you. I didn't want to see the ruined version of this either.” We got to speak to Miller about the show this week, for a special bonus episode of The Red Center. He talks about working with Margaret Atwood, where the show will go in season 2, and the joys of writing profanity. We also ask him if Jeannine is really dead, to mixed success. Learn more about your ad choices. Visit megaphone.fm/adchoices…
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The Red Center: A Handmaid's Tale Discussion

Shows are often crunched for time in season-ending episodes, and The Handmaid’s Tale is no exception. Its creators managed to pack a lot into the hour, and though Gilead persists, it’s clear that season 2 won’t be strapped for material. Rose and Laura talk, however, about how the source material of Margaret Atwood’s book is indeed exhausted by the finale, in some unexpected ways. How does it end? We can’t really say. Learn more about your ad choices. Visit megaphone.fm/adchoices…
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The Red Center: A Handmaid's Tale Discussion

The ninth episode of The Handmaid’s Tale , “The Bridge,” shows us women on the edge. Janine literally so, but other women more metaphorically: June, Moira, Serena Joy, and even the Waterfords’ housekeeper seem ready to revolt. The cracks in the Gileadan system are now clear to everyone — not just the handmaids. Rose and Laura are left to wonder: is Aunt Lydia the only clear-cut villain of Gilead? Learn more about your ad choices. Visit megaphone.fm/adchoices…
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The Red Center: A Handmaid's Tale Discussion

In episode 8 of The Handmaid's Tale , “Jezebel's,” we visit a brothel and get to know Nick a little better. And so, this week on The Red Center , hosts Rose Eveleth and Laura June discuss that brothel and Nick, and express dread over the potential Fred-centric episode they hope is not coming soon. Learn more about your ad choices. Visit megaphone.fm/adchoices…
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The Red Center: A Handmaid's Tale Discussion

It’s no exaggeration to call episode 7 of the Hulu series The Handmaid’s Tale a “game changer.” The episode steers almost completely clear of its novel source material, choosing instead to build a whole other world. It also answers some pressing questions about Gilead, about what remains of the US, and about what became of one of June’s family members: Luke. It is the Luke episode, and Rose and Laura have a lot to say about it. Learn more about your ad choices. Visit megaphone.fm/adchoices…
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The Red Center: A Handmaid's Tale Discussion

The Red Center is back this week to talk about episode 6 of The Handmaid's Tale, “Faithful.” Hosts Laura June and Rose Eveleth run down the episode’s major developments, and then consider whether Gilead could ever be a functioning government. Learn more about your ad choices. Visit megaphone.fm/adchoices…
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The Red Center: A Handmaid's Tale Discussion

This week we’re joined by very special guest Annalee Newitz , the tech culture editor at Ars Technica . She’s here to dig into episode 5 of The Handmaid's Tale , and later on in the episode, we discuss the aspects of surveillance in the show, and whether the technology and circumstances in Gilead are realistic. If you like The Red Center, would you consider leaving us a rating or a review on Apple Podcasts ? Or tell a friend! Learn more about your ad choices. Visit megaphone.fm/adchoices…
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The Red Center: A Handmaid's Tale Discussion

We're back this week to discuss episode 4 of The Handmaid's Tale. The show remains grim and Fred remains easy to hate, but there's at least a little hope left in Gilead. The discussion this week turns to religion. The new government in Gilead is obviously Christian, but how much of a role does that really play in the regime? Is religion at the heart of why women are treated so poorly? And what makes Scientology any more creepy than other religions? We dig into these questions (and others!) this week. If you like The Red Center, would you consider leaving us a rating or a review on Apple Podcasts ? Or tell a friend! Learn more about your ad choices. Visit megaphone.fm/adchoices…
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The Red Center: A Handmaid's Tale Discussion

This week, hosts Rose Eveleth and Laura June tackle the first three episodes head on: is The Handmaid’s Tale a feminist story, or not? And how closely does the show seem to be adhering to the novel it’s adapting? Learn more about your ad choices. Visit megaphone.fm/adchoices
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The Red Center: A Handmaid's Tale Discussion

The Red Center, a podcast about The Handmaid's Tale, hosted by Laura June and Rose Eveleth. Learn more about your ad choices. Visit megaphone.fm/adchoices
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