Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
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Tom Iselin에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Tom Iselin 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
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<div class="span index">1</div> <span><a class="" data-remote="true" data-type="html" href="/series/good-moms-bad-choices-2913243">Good Moms Bad Choices</a></span>


If Oprah and Howard Stern had a baby it would be Good Moms Bad Choices. Meet Erica and Milah, two uncensored sex and cannabis-positive parents who are redefining what modern motherhood looks like. Warning, this is not your everyday mommy Podcast! This audio diary is not only for parents but women who feel alone in their good and bad choices. Prepare to laugh, cry, and be inspired. Fellas, you’re invited too! New episodes drop every Wednesday. Welcome to the Tribe! Instagram: @goodmoms_badchoices Watch our episodes on Youtube For bonus content ---> www.patreon.com/goodmomsbadchoices
The Fundraising Coach -- Fundraising Tips, Tools, and Tactics for Nonprofits -- by Tom Iselin
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Tom Iselin에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Tom Iselin 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Welcome to The Fundraising Coach . . . the show that provides straight talk and practical tools that I've shared with hundreds of nonprofits to help them raise millions of dollars. You’ll learn everything you need to become an expert fundraiser and build a high-performance, winning fundraising program. So whether you’re an executive, staff member or board member, you’ll be learning the inside scoop from one of the nation's leading social entrepreneurs and fundraisers who’s been in your shoes and walked in the muddiest of trenches, not from some university professor who spouts theory and has never run a nonprofit. So tune in . . . and RAISE MORE MONEY! About Tom Iselin: Tom has built four notable nonprofits and four foundations. He's written six books, sits on six boards, and is considered a leading authority on fundraising and building gold standard nonprofits. He runs First Things First, an organization that provides fundraising coaching, board retreats, and strategic planning services, and is rated, “One of America’s Top 10 retreat facilitators.” Learn more at: www.tomiselin.com
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61 에피소드
모두 재생(하지 않음)으로 표시
Manage series 1288771
Tom Iselin에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Tom Iselin 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Welcome to The Fundraising Coach . . . the show that provides straight talk and practical tools that I've shared with hundreds of nonprofits to help them raise millions of dollars. You’ll learn everything you need to become an expert fundraiser and build a high-performance, winning fundraising program. So whether you’re an executive, staff member or board member, you’ll be learning the inside scoop from one of the nation's leading social entrepreneurs and fundraisers who’s been in your shoes and walked in the muddiest of trenches, not from some university professor who spouts theory and has never run a nonprofit. So tune in . . . and RAISE MORE MONEY! About Tom Iselin: Tom has built four notable nonprofits and four foundations. He's written six books, sits on six boards, and is considered a leading authority on fundraising and building gold standard nonprofits. He runs First Things First, an organization that provides fundraising coaching, board retreats, and strategic planning services, and is rated, “One of America’s Top 10 retreat facilitators.” Learn more at: www.tomiselin.com
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1 The Friendly Factor: How Going Above and Beyond Wins Donors and Builds Loyalty 11:14
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In the highly competitive world of nonprofit fundraising, standing out is more than just having a great mission—it’s about creating memorable experiences that leave lasting impressions. One of the most overlooked yet powerful ways to do this is through friendliness and unexpected gestures of appreciation. People like to do business with people they like, trust, and know. If donors, vendors, and partners consistently have unexpectedly pleasurable interactions with a nonprofit’s board members and staff, they will not only stay engaged but also become loyal advocates. But what does “unexpectedly pleasurable” mean? How can an organization become friendlier? What are some practical applications of these things? Why are these concepts game-changers for organizations that implement them? Listen in to learn more . . .…

1 The Power of Possibility: A Growth Mindset Blueprint for Nonprofit Leaders 18:46
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In today’s rapidly evolving nonprofit landscape, executive directors and board members face an on onslaught of challenges—from dwindling funding sources to rapidly shifting community needs. More than ever, a mindset that embraces continuous learning, bold innovation, and courageous teamwork is essential. I recently read Carol Dweck’s bestselling book called “Mindset.” Her groundbreaking work on mindsets is the inspiration for this podcast which explores how nonprofits can break free from the constraints of a “fixed mindset” and adopt a “growth mindset” that propels sustained success, greater impact, and enhanced organizational resilience. Listen and enjoy!…

1 Unlocking Generosity: Motivate Your Donors to Give More Without Pressure 10:58
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Encouraging donors to increase their contributions is a delicate endeavor. This podcast explores several practical and effective tactics to achieve the balance needed to inspire donors to give more generously while maintaining their trust and enthusiasm without alienating or pressuring them. Tune in now!…

1 Stewardship Tactics That are Sure to Keep Donors Tied to Your Cause 8:48
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Did you know that 53% of donors stop giving because they feel unappreciated, and 41% cite lack of acknowledgment or thanks as their reason? Conversely, loyal donors give 42% more over their lifetime and are 70% more likely to leave a planned gift. These numbers underscore the critical need for nonprofits to build and implement a robust stewardship plan. Without it, donors can feel like transactional cash machines rather than valued partners in your mission. Effective stewardship isn’t just about saying thank you; it’s about cultivating meaningful, genuine relationships. When done right, regular donor touchpoints can strengthen connections without becoming intrusive. This requires tailoring the frequency and type of communication you do for each donor level, whether it’s a donor who gives $25, or one giving $50,000. In the podcast, you'll learn about five stewardship tactics that can transform your donor relationships to create more loyal donors who are excited to give at incrementally higher levels over a longer period of time, no matter what their current giving level.…

1 When Nonprofit Boards Meddle: The Dangers of Micromanagement 13:15
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If you're tired of your board meddling in the daily operations of your nonprofit . . . this podcast is for you!

1 Boardroom Ghosting: How Ignoring Staff Emails Drains Nonprofit Momentum 8:28
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Nonprofit boards play a critical role in guiding the organizations they serve, helping steer decisions, ensuring fiscal health, and offering strategic oversight. However, one glaring issue that’s often swept under the rug is the lack of prompt responses to communications from executive directors and staff. Emails and important requests from staff frequently go unanswered or receive delayed responses from board members. This behavior, while common, is not only disrespectful but also sends a clear and damaging message to the very people who keep the organization running day in and day out. Staff members work tirelessly, often way beyond regular business hours and sometimes on weekends and holidays, sacrificing personal time and energy for the cause. When their emails are met with silence, it signals that their time, effort, and contributions aren’t valued and appreciated. And worse yet, that they aren’t valued and appreciated. Board members are in positions of authority, and their actions—or lack thereof—can have lasting consequences on staff morale, organizational efficiency, and overall culture. It’s time to address this problem head-on. Nonprofit executives may not always feel empowered to confront this issue, but they shouldn’t have to. Rather, it’s the board’s responsibility to hold its members accountable for this type of behavior. Listen in and learn why board members should respond promptly to staff communications, and three steps they can take to ensure they do so . . .…

1 Avoid Last-Minute Blues: Tips for Planning Ahead for Strategic Planning 9:28
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Plan Early for a Stress-Free, High-Impact Session Planning a strategic session for your nonprofit can be one of the most impactful moments of the year—a chance to reset, strategize, and inspire your team. But let’s be honest: waiting until the last minute to plan such an important event can lead to unnecessary stress, limited options, and a lackluster experience. On the flip side, planning early opens doors to creativity, thoughtful preparation, and the opportunity to create a transformative experience for everyone involved. This podcast explores explore why planning early is not just a good idea but a game-changer. And if you’re ready to commit to early planning, I provide some actionable steps to set yourself up for success. So grab a latte and listen in . . .…

1 How to Host the Best Board Development Retreat Ever! Winning Checklist – 17 Keys to Success 15:47
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Have you ever sat through a board retreat and thought, “What a waste of time!” You’re squished in a windowless room, squirming in a chair that feels like granite, and longing for the next break. Worse yet, the facilitator is boring, the content is useless, board members are texting, and the food is stale! If you’re in the process of planning a retreat, don’t settle! It’s possible to put together an amazing day that’s engaging, meaningful, memorable, and fun. All it takes is a little planning and ingenuity. Listen in to the following checklist to make sure you have all the essential elements in place to ensure the retreat is a resounding success.…

1 From Coffee to Commitment: Mastering Donor Meetings with Preparation 14:02
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In the world of nonprofit fundraising, meeting with a donor for coffee (or any in-person meeting), whether they are a potential supporter or a current contributor, is one of the most crucial interactions you’ll have. This isn’t just a casual coffee chat; it’s a pivotal meeting that can define a donor’s impression of you, your organization, and may determine whether they make moderate gift, a significant one, or none at all. The stakes are high and coming prepared can greatly increase the likelihood you’ll leave with a smile and the outcome you desired. To learn more about how to raise money in face-to-face settings, listen in!…

1 Strategic Planning: What’s Better, A One-Year or Five-Year Plan? 6:33
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In today's rapidly changing world, clinging to the traditional five-year strategic plan is not just outdated—it's impractical. Organizations need to adapt quickly to survive, and a long-term plan often becomes a liability and burden rather than a guide and roadmap. Instead, a one-year strategic plan, monitored monthly and updated annually, proves to be a far more effective and cost-efficient approach to planning. To learn more, listen in!…
Tactics for Building a "Value Network" for your Nonprofit The nonprofit world is a quirky one. Many nonprofits are founded by passionate people with little or no nonprofit experience. Many board members have little or no nonprofit experience, and many staff members have little or no nonprofit or business experience. The result is often a lot of wasted time and effort. Mistakes are made, resources are poorly allocated, and problems are ignored. People get involved and things get done, but no one is sure what should be done, how it should be done, or who should be responsible to do what. A nonprofit can avoid many of these common pitfalls by building a "value network.” A value network is nothing more than a network of people, organizations, and resources that can help a nonprofit run more efficiently and effectively—and build capacity—by providing information, knowledge, skills, experience, influence, and money. This podcast will help your board and team build its value network and increase the organization's impact along the way.…

1 7 Tips to Hiring "The Best Strategic Planning Facilitator Near Me." 6:18
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Here's a list of 7 uncommon factors to look for! Strategic planning is the backbone of any successful nonprofit organization, providing a roadmap for future growth and impact. However, navigating the strategic planning process can be challenging, requiring skilled guidance to ensure clarity, collaboration, and actionable outcomes. When seeking to hire the best strategic planning facilitator for your nonprofit, there are several key factors to consider. Here are seven essential (but uncommon) considerations for CEOs and Board Chairs to keep in mind when searching “Near Me” for the best facilitator to lead their strategic planning sessions.…

1 Disengaged Board Members? – Tolerate it NO More! 8 Steps to Engagement and a “Get it Done!” Culture. Here’s how . . . 19:11
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Let’s be honest Do you have board members that . . . Blow off meetings? Don’t read meeting materials? Don’t make a personal donation? Are nowhere to be found to help organize events? Can’t recite the mission or vision? Don’t help steward donors? Rarely see your programming? Don’t personally know the staff? Say they’re “just volunteers” or “too busy” to participate? Couldn’t share any institutional knowledge to save their life? Believe that the ED and staff are getting paid so they should do all the work? Well, if we had the courage, here’s what we’d like to say to the slackers on our boards: “Your absence and lack of involvement are completely unacceptable and are a liability and disgrace to this board. If you cannot commit to full participation immediately, you need to resign." "The board’s effectiveness is compromised by inactive members. Your inaction speaks louder than words. Either step up and fulfill your obligations or step aside so we can bring in members who will actively support our mission.”…

1 10 Tips to Avoid Hiring a Dud Strategic Planning or Fundraising Facilitator 8:05
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Hosting a strategic planning session can be costly and time-consuming. You can spend hours and hours trying to find a suitable venue, hire caterers, organize pre-work, and wrangle all the attendees. But often times, the biggest cost is the one you spend on hiring the facilitator. Then, the big day arrives. Everyone is prepared and excited to roll up their sleeves, grapple with pressing issues, and create a roadmap for the future. They have high expectations the day will be a huge success and that the facilitator will be outstanding. But when the day turns out to be a huge belly flop because the facilitator was a huge dud that wasted everyone’s time and the organization’s money, it can make the organization be wary of ever hiring another facilitator. Therefore, when hiring a strategic planning facilitator, it's crucial to be cautious and thorough to avoid falling victim to ineffective facilitators who overpromise and underdeliver. Listen in to these ten things to look out for the next time you’re scouting for a facilitator:…

1 Next Level Donor Relations – Make Their Experience “Unexpectedly Pleasurable!” 10:28
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Next Level Donor Relations – Make Their Experience “Unexpectedly Pleasurable!” In today’s fundraising world, with dozens of nonprofits competing for donors’ hearts and wallets, it’s important to stand out and differentiate. Otherwise, no matter how noble your mission, you’ll be left with your hand out as other fundraisers hit their goals. To inspire donor generosity and loyalty year after year, you must stop sending stale thank-you letters and having hollow donor experiences, and start thinking of creative ways to go above and beyond to provide donor service and experiences that are “ unexpectedly” pleasurable and memorable. Listen in to hear 16 uncommon and practical donor relations tactics that will delight and surprise your donors.…
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The Fundraising Coach -- Fundraising Tips, Tools, and Tactics for Nonprofits -- by Tom Iselin

1 Are You a One-Percenter? Here’s a List of Dos and Don’ts of Top Performers. How do you rate? 19:07
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Are You a One-Percenter? Here’s a List of Dos and Don’ts of Top Performers. How do you rate? There is a reason why the top performers – the One-Percenters – consistently do so well in business and life . . . it’s because they do the things, big and small, that set themselves apart from others. There is nothing wrong with “average.” Average is good. It’s acceptable. Do you feel you’re an average worker? Are you better than average? How much better? Would you like to be a One-Percenter? Do you want to be the type of person who gets frequent promotions and big raises? Do you dream of starting and running your own business or nonprofit? Do you want to be liked and respected by people around you, yet viewed as humble, gracious, and generous? If you want to be a One-Percenter, or have the desire to improve your performance in the workplace, then commit yourself to learning and applying the following principles. If you do, you’ll find yourself in an elite group of leaders who make a difference. Listen in to hear a list of 17 Dos and 10 Don’ts that define One-Percenters.…
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The Fundraising Coach -- Fundraising Tips, Tools, and Tactics for Nonprofits -- by Tom Iselin

Movies and Sound Imagine watching a movie like Star Wars, Jaws, or Top Gun with no sound. They would be dry, listless, and yes, dull. In many movies, the sound makes the movie. It elicits emotional responses that can lift us up, make us cry, and give us goosebumps. Some music scores are so meaningful to us, they stir up emotions and memories decades after watching the movies. Think of movies like “The Sound of Music,” “Titanic,” and “The Good, Bad, and the Ugly.” As a fundraiser, I recently came to heightened realization just how important sound is in our efforts to raise money. When reading a brochure or an appeal letter, there is no sound; it’s like watching a silent movie. The emotional power of the stories and information is weak. Yes, writing powerful and compelling stories can emotionally inspire donors, but not as well as telling those stories out loud. Give Me Goosebumps Telling stories and sharing information out loud—in person—brings stories alive. Imagine reading a scene from Jurassic Park, Saving Private Ryan, or the shower scene in Hitchcock’s Psycho versus watching those scenes with sound. Reading the scenes may elicit an emotional response, but watching these movie scenes and hearing the sound effects, music scores, and people’s voices can transport our thoughts and emotions to unimaginable places. The sounds in movies ignite all areas of our brains. The tone of a Darth Vader’s voice or the whizzing of Starfighter causes our brains to start pumping out dopamine, adrenaline, and a host of other chemical reactions that move us, compel us, and emotionally connect us. The same happens when we watch powerful videos with sound. This is why it’s important to tell your stories colorfully when talking with donors and giving talks about your organization and the work you do. To do this, we need to use descriptive words that paint vivid pictures, tell touching stories, and vary your tone, pitch, and cadence of your speech. Tune in to learn more…
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The Fundraising Coach -- Fundraising Tips, Tools, and Tactics for Nonprofits -- by Tom Iselin

1 How To Host the Best Board Retreat Ever! Checklist – 17 Keys to Success 19:16
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Have you ever sat through a board retreat and thought, “What a waste of time!” You’re squished in a windowless room, squirming in a chair that feels like granite, and longing for the next break. Worse yet, the facilitator is boring, the content is useless, board members are texting, and the food is stale! If you’re in the process of planning a retreat, don’t settle! It’s possible to put together an amazing day that’s engaging, meaningful, memorable, and fun. All it takes is a little planning and ingenuity. Listen in and use the following checklist to make sure you have all the essential elements in place to ensure the retreat is a resounding success.…
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The Fundraising Coach -- Fundraising Tips, Tools, and Tactics for Nonprofits -- by Tom Iselin

1 How to Find and Hire the Best Board Retreat Facilitator – a 9-Point Checklist . . . 9:31
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Have you ever sat through a board retreat and spent more time watching the clock, daydreaming, and checking texts than listening to the facilitator? Are your board members cringing at the thought of attending another retreat? Did your last facilitator stand behind a lectern and drone on like a record playing in slow motion? Were they unengaging? Was the content dull and irrelevant? Did the outcomes of the day grow stale and ultimately have little impact on your board? If you answered “yes” to any of these questions, it’s time to find a new facilitator. But how do you choose? Listen in to this checklist of attributes you can use when scouting for the “best” board retreat facilitator.…
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The Fundraising Coach -- Fundraising Tips, Tools, and Tactics for Nonprofits -- by Tom Iselin

1 Are Local Board Retreat Facilitators Really the Best Value? 6:13
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Nonprofits play a critical role in addressing societal issues, but their effectiveness often hinges on the strength of their leadership, especially the board. One way to enhance the performance of a nonprofit’s board of directors is by organizing retreats. They can improve engagement, performance, governance, fundraising skills, all of which can propel the organization to the next level of impact. This is all the more reason to hire a high-quality retreat facilitator. And though you may feel it’s risky to hire a facilitator from outside your region, it may also be a game-changer. Sure, it’s nice to keep things local, but sometimes you get what you pay for . . . which, in some cases, can mean mediocre results. Retreats and planning sessions are too important to skimp on. Listen in and learn seven compelling reasons why you should consider looking beyond your region or state when searching for your next retreat facilitator.…
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The Fundraising Coach -- Fundraising Tips, Tools, and Tactics for Nonprofits -- by Tom Iselin

1 Article: Write Better Right Now! (Improve your writing!) 23:05
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The Fundraising Coach -- Fundraising Tips, Tools, and Tactics for Nonprofits -- by Tom Iselin

1 Article: Resolving Conflict (for your fundraising department) 6:58
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The Fundraising Coach -- Fundraising Tips, Tools, and Tactics for Nonprofits -- by Tom Iselin

1 Article: Key Tactics for Being a Better Public Speaker (perfect if you're fundraising) 16:33
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The Fundraising Coach -- Fundraising Tips, Tools, and Tactics for Nonprofits -- by Tom Iselin

1 Article: Hiring the Best Board Retreat Facilitators -- Are They Worth The Money? 10:59
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The Fundraising Coach -- Fundraising Tips, Tools, and Tactics for Nonprofits -- by Tom Iselin

1 Article: Hiring the Best Board Development Facilitator - What to Look For 8:11
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The Fundraising Coach -- Fundraising Tips, Tools, and Tactics for Nonprofits -- by Tom Iselin

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The Fundraising Coach -- Fundraising Tips, Tools, and Tactics for Nonprofits -- by Tom Iselin

1 Article: Double Your Response Rates on Giving Tuesday -- Or Any Day! 5:57
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The Fundraising Coach -- Fundraising Tips, Tools, and Tactics for Nonprofits -- by Tom Iselin

1 Cloudburst (Book) - Chapters 38-39: Key Data to Collect From Donors, 5-Step Training Regimen, Business Services 9:09
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The Fundraising Coach -- Fundraising Tips, Tools, and Tactics for Nonprofits -- by Tom Iselin

1 Cloudburst (Book) - Chapters: 35-37: Fundraising Failure, Things That Annoy Donors, Tips for Overcoming Fundraising Fears 12:50
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The Fundraising Coach -- Fundraising Tips, Tools, and Tactics for Nonprofits -- by Tom Iselin

1 Cloudburst (Book) - Chapters 32-34: When the Given Ends, Foundation, Corporation, and Gov't Giving, Marketing Quiver Checklist 45:44
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The Fundraising Coach -- Fundraising Tips, Tools, and Tactics for Nonprofits -- by Tom Iselin

1 Cloudburst (Book) - Chapters 28-31: Objections (uncommon types), Thanking and Recognition, Stewardship 53:46
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The Fundraising Coach -- Fundraising Tips, Tools, and Tactics for Nonprofits -- by Tom Iselin

1 Cloudburst (Book) - Chapters 24-27: The Ask: Positioning Tactics, Objections: Overview and 3-Step Process for Handling 1:01:21
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The Fundraising Coach -- Fundraising Tips, Tools, and Tactics for Nonprofits -- by Tom Iselin

1 Cloudburst (Book) - Chapters 21-23: The Ask: Preparation, 3-Step Process, Types and Forms 40:35
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The Fundraising Coach -- Fundraising Tips, Tools, and Tactics for Nonprofits -- by Tom Iselin

1 Cloudburst (Book) - Chapters: 18-20: 5-Step Initial Call Script, Objections, First Meeting 31:20
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The Fundraising Coach -- Fundraising Tips, Tools, and Tactics for Nonprofits -- by Tom Iselin

1 Cloudburst (Book) - Chapters: 14-17: Finding Donors, Assigning Donors, Cultivation, Initial Call 46:19
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The Fundraising Coach -- Fundraising Tips, Tools, and Tactics for Nonprofits -- by Tom Iselin

1 Cloudburst (Book) - Chapters 11-13: Make Yourself Memorable, Preparation Tips, Donor Lifecycle 17:35
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The Fundraising Coach -- Fundraising Tips, Tools, and Tactics for Nonprofits -- by Tom Iselin

1 Cloudburst (Book) - Chapters 7-10: "The Big 2," Sweat the Things You Can Control, 10 Strategic Fundraising Principles 22:35
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The Fundraising Coach -- Fundraising Tips, Tools, and Tactics for Nonprofits -- by Tom Iselin

1 Cloudburst (Book) - Chapters 4-6: Building a Rainmaker Team, Help Raise Money Without Asking for It, "The Super 6" 18:21
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The Fundraising Coach -- Fundraising Tips, Tools, and Tactics for Nonprofits -- by Tom Iselin

1 Cloudburst (Book) - Chapters 1 - 3: Fundraising Facts, Play the Odds, Should "YOU" Be Asking for Money? 11:18
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The Fundraising Coach -- Fundraising Tips, Tools, and Tactics for Nonprofits -- by Tom Iselin

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The Fundraising Coach -- Fundraising Tips, Tools, and Tactics for Nonprofits -- by Tom Iselin

1 First Things First (Tom Iselin): Overview of Services, Experience, Credibility, and Fees 5:52
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First Things First and Tom Iselin. This audio clip provides a brief overview of our services, experience, credibility, and fees. For more detailed information, visit www.tomiselin.com , or call 858.888.2278. With gratitude, Tom~
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The Fundraising Coach -- Fundraising Tips, Tools, and Tactics for Nonprofits -- by Tom Iselin

This is an audio clip of Tom Iselin's business bio. It's intended for those who want to learn a little bit more about me and how I got into the nonprofit world. For more detailed information, visit www.tomiselin.com , or call 858.888.2278. With gratitude, Tom~
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The Fundraising Coach -- Fundraising Tips, Tools, and Tactics for Nonprofits -- by Tom Iselin

1 Episode 15 - Appeal Letters and Emails? Increase Response Rates 5x! Seriously! 8:41
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Do you send out appeal letters or emails for your year-end campaign? Just sending an email or an appeal letter, with no announcement or personalization, will yield a response rate of 1-3% . . . maybe 5% if you’re lucky. However, if you send make an announcement notification BEFORE you send your appeals, either by phone or email, to donors who have a connection to your nonprofit, more than 50% will make a gift. Done well, this figure can skyrocket to 70%. Seriously. Tune in and listen to more details and tactics now. Why Does Notification Work? When you call first, you’re priming donors with a “personal” announcement that they will be receiving something from YOU. Making it personal means the donor will feel more obligated to respond. Why? People don’t like to blow off other people when asked a favor.…
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The Fundraising Coach -- Fundraising Tips, Tools, and Tactics for Nonprofits -- by Tom Iselin

Imagine watching a movie like Star Wars, Jaws, or Top Gun with no sound. They would be dry, listless, and yes, dull. In many movies, the sound makes the movie. It elicits emotional responses that can lift us up, make us cry, and give us goosebumps. When reading a brochure or an appeal letter, there is no sound; it’s like watching a silent movie. The emotional power of the stories and information is weak. I this 7-min podcast, learn how you can use SOUND to make a greater impact on your donors and raise more money!…
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The Fundraising Coach -- Fundraising Tips, Tools, and Tactics for Nonprofits -- by Tom Iselin

What good are your appeal letters if no one reads them? In this podcast, learn what makes create content and how to increase the response rates of the appeals you send out -- especially your yearend holiday appeals.
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