Jess Van Den에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Jess Van Den 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
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<div class="span index">1</div> <span><a class="" data-remote="true" data-type="html" href="/series/via-podcast-3642589">Via Podcast</a></span>


Whether you’re just beginning to explore the Western United States or you’ve been living here since the day you were born, the Via Podcast will introduce you to new and unique adventures that will change your perspective. Hosts Mitti Hicks and Michelle Donati bring their travel expertise to interviews with some of the West’s most fascinating experts, residents, and adventurers. In each episode, you will discover deep conversations in the hopes of igniting a new interest—foraging anyone?—or planting the seeds of a new-to-you road trip. You might even learn something about a place you’ve explored dozens of times before.
The Create & Thrive Podcast
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Jess Van Den에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Jess Van Den 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Learn how to turn your creative hobby into a thriving business with Jess Van Den
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Jess Van Den에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Jess Van Den 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Learn how to turn your creative hobby into a thriving business with Jess Van Den
…
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×There are 2 business models you might be using for your handmade business. 1. You make products that people want to come back for over and over again. 2. You make products that people will most likely only buy once (or maybe once or twice). Which one are you – and are you using the right marketing channels for your business model? Today I’ll outline the difference between these two models, and explain which marketing strategies you should use for each. You can listen to the podcast below, or on your fave podcast app – or you can watch it on YouTube! Keep thriving, Jess ✨P.S. Thriver Circle members, if you haven’t already, make sure to check out our newest mini-course – Fundamentals of Selling & Launching Online ! If you’re not already a member, you can join right now and get immediate access to this and all our other mini-courses and workshops. Support the show Leave a review on the C&T FB page. Leave a review on Apple Podcasts . Join the Thriver Circle – without the members of the Circle, this podcast would not be possible. Watch on YouTube… Listen Now…
In early January, I decided to start writing Morning Pages. This is a practice taught and made famous by Julia Cameron in her classic self-help book The Artist’s Way. Written in 1992, The Artist’s Way (TAW) is actually the written version of a creativity course that Julia developed and taught – and has become a well-known book in creative circles. I have avoided TAW for many years, because I believed it had a bit too much of a ‘woo-woo’ element for my personal preference. However, I was moved enough by a recent feeling of creative stagnation that I decided to borrow it from the library and finally see what all the fuss was about. To this day, I have only read the introductory section – up to the beginning of ‘Week 1’ of the course. This beginning section is where Julia introduces the concept and practice of both the Morning Pages and the Artist’s Date – and explains what she means by the ‘creative force’ that she refers to throughout the course. Call it what you want, she says – god, the universe, or just your own creative energy – but whatever it is, the goal of The Artist’s Way is to connect with this creative energy and move past obstacles or blocks that have been holding you back. I decided to pause at this point in the book and simply commit to the core practices for a period of time to see what impact they would have on me, before I dove into the deeper work of the course. I started off with both Morning Pages & the Artist’s Date – but while I stuck to the first one (mostly) religiously, the second was a bit more ephemeral for me. I do like to get out at least once a week by myself, so that’s already a habit I have, but most of the time, I’m hiking, or going to brunch, or walking… so it felt a bit ‘forced’ to commit to the concept of the Artist’s Date for me. I might revisit it in a more formal way when I work through the rest of the course (which I’m doing starting early May in The Thriver Circle, if you care to join us !) but I didn’t feel too bad about putting that to the side. However, the Morning Pages (MP) were a different story. I actually struggle to articulate what it is about the MP that made me keep going. I’ve kept journals and diaries before in my life – since I was in my early teens – but it only tends to be when I’m struggling with some aspect of my life. I have used it as an effective form of self-therapy to work through anxiety, relationship troubles, and creative struggles, but as soon as things resolved, the habit fell away. Keeping a form of a journal when things were good is something new to my experience. Maybe it’s the constraints around the practice? Your only goal is to write three pages of stream-of-consciousness thoughts. Something about it just worked for me – and I’ve talked more about this in today’s video and podcast. You can listen to the podcast below, or on your fave podcast app – or you can watch it on YouTube! Keep thriving, Jess ✨P.S. If you would like the opportunity to work through The Artist’s Way by Julia Cameron in a group setting, here is your chance! Starting on May 5th, and running for the 12 weeks of the course outlined in the book, we are going to be working through The Artist’s Way inside the Thriver Circle membership community for makers. Tap here to find out how you can join us. Support the show Leave a review on the C&T FB page. Leave a review on Apple Podcasts . Join the Thriver Circle – without the members of the Circle, this podcast would not be possible. Watch on YouTube… Listen Now…
When I started selling my handmade jewellery online in 2008, it was so easy. You could ship pretty much anywhere, for just a few dollars, and the world was my oyster! Globalisation was the theme of the time, and the internet was still in its flush of 2.0 growth – the world of online business was only just beginning to pick up momentum, and anything felt possible. Things have changed. Over the last few years, especially, there have been numerous laws and regulations brought in around the world that have made selling internationally more and more difficult. And now, with the US tariff situation – throwing one of the biggest English-speaking markets into turmoil – the situation is more unsure than ever. Today, I wanted to discuss this evolving situation, and open up discussion for you to share your experiences. Whether you’re outside or inside the US, these changes affect you, and I believe it’s only going to become more difficult over time, as countries seem to be becoming more insular, and free trade seems to be waning. What are we to do? You can listen to the podcast below, or on your fave podcast app – or you can watch it on YouTube! Keep thriving, Jess ✨P.S. If you would like the opportunity to work through The Artist’s Way by Julia Cameron in a group setting, here is your chance! Starting on May 5th, and running for the 12 weeks of the course outlined in the book, we are going to be working through The Artist’s Way inside the Thriver Circle membership community for makers. Tap here to find out how you can join us. Support the show Leave a review on the C&T FB page. Leave a review on Apple Podcasts . Join the Thriver Circle – without the members of the Circle, this podcast would not be possible. Watch on YouTube… Listen Now…
So I can’t remember how many times I have mentioned this Etsy hack to my students over the years – but this week I realised I had never shared it on the YouTube channel or podcast! Today I’m explaining a very simple trick you can use to multiply your Etsy search traffic – without creating any new products. This hack will work for you if you make any products that feature variations – different colours, finishes, fabrics, etc. And, it has the potential to vastly increase your presence on Etsy, as well as get more clicks and sales coming through your shop. Don’t miss this one… You can listen to the podcast below, or on your fave podcast app – or you can watch it on YouTube! Keep thriving, Jess ✨P.S. If you would like the opportunity to work through The Artist’s Way by Julia Cameron in a group setting, here is your chance! Starting on May 5th, and running for the 12 weeks of the course outlined in the book, we are going to be working through The Artist’s Way inside the Thriver Circle membership community for makers. Tap here to find out how you can join us. Support the show Leave a review on the C&T FB page. Leave a review on Apple Podcasts . Join the Thriver Circle – without the members of the Circle, this podcast would not be possible. Watch on YouTube… Listen Now…

1 Running a Physical + Digital Product Combo Business – with Emily Sheehan of Woolly Bear Knits 58:21
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Have you ever considered selling both digital and physical products? Today’s guest – Emily Sheehan of Woolly Bear Knits – is doing exactly that. She is a knitter and knitting pattern designer who started her business in 2019. At Woolly Bear Knits, you’ll find cozy, modern knit accessories all hand-knit with ethically-sourced yarn to keep you warm on all your everyday adventures. Emily entered the handmade business world with previous business experience, and we discuss how that helped her in the beginning of this journey, and how her business evolved to offer both finished knitted products, and knitting patterns over time. We also discuss: Dealing with the isolation of being self-employed Product photography Knowing who your ideal customer is and how to reach them The importance of branding Not following the competition, and more! You can listen to the podcast below, or on your fave podcast app – or you can watch it on YouTube! Keep thriving, Jess Support the show Leave a review on the C&T FB page. Leave a review on Apple Podcasts . Join the Thriver Circle – without the members of the Circle, this podcast would not be possible. Watch on YouTube… Listen Now Show Notes Emily started her company, Woolly Bear Knits (named after the Woolly Bear Caterpillar) in 2019. She was a stay-at-home mother at the time and living in Minnesota where the weather is cold. Having lived in California and Colorado for some years, Emily was wanting to spend more time outdoors and rediscovered knitting with Merino wool to create cosy hats to keep her warm in the Minnesota winter. Emily discussed how she transitioned to knitting as a business, and this started when she made hats as a fundraiser for her sister who had a not-for-profit business. Her sister had previously operated a successful Etsy shop and encouraged Emily to start one herself. Emily’s background is in business and human resources, and this has helped her a lot to run the business on her own. Having started her company in 2019, she had one full selling season (October to December) at markets etc. before the Covid pandemic. However, during lockdown, her hats, and particularly her downloadable knitting patterns, took off as people looked for new hobbies and online products. Emily has tried in the past to sell other products such as macrame during the summer months, but this never took off. Summer is now her time to build stock and complete admin tasks such as updating her website. Jess noted that it’s important for new business owners to get to the know the ebbs and flows of their particular product in their particular region, and not panic when there is a slow season. ‘…Some of us just got really lucky in terms of the timing… I had two years of experience by then [Covid] and was able to scale my business a little bit more during that busy time, but if I were just getting started during that busy time, it would have been a different story.’ {Emily} Jess spoke about the isolation that some makers experience and how important it is for them to realise that they’re not alone in their struggles. She started her business in 2008, the year of the Global Financial Crisis, and has seen ebbs and flows along the way. The current financial issues will also pass. Emily highlighted the importance of having a network of maker friends, who don’t necessarily make the same thing, but can offer advice or suggestions about aspects of running the business, or just provide support. Marketing was discussed. Emily mostly finds customers for her hats through Instagram, though she posts her knitting patterns on TikTok. An email list is also important for Emily, and she would recommend this to makers. She created a free digital download of the products she uses (wool, tools, etc.), and makes this available on her website for customers to click on, giving her their email address. This is the number one driver of people to her email list. Jess asked about how to balance the selling of two different types of products: finished items and patterns. Emily divides her products on the Etsy shop into sections, keeping the knitting patterns separate to the finished knits. The website which she set up last year is also divided the same way. It has occurred once that someone purchased a pattern instead of a finished hat, so Emily states very clearly in the first line of the product description whether it is a knitting pattern or a knitted hat / cowl. Makers should make it as obvious as possible that the item is downloadable or a finished product. The creation of downloadable patterns was discussed. Emily advised that it’s best to take a look at other patterns as there is a standard format. She has some templates available for sale on her Etsy shop for those who wish to design their own products. Once the pattern is written, she has some knitting friends use the pattern and seeks feedback. It’s also important to keep track of comments or questions that customers are asking in case there is something that needs to be fixed in the pattern. Jess asked for advice from Emily for new makers: ‘…Something that I’ve learned over time is not to compare yourself too much to others. Go in trying to be who you are, you bring something unique to your craft… {Emily} Jess and Emily agreed that it can be a trap following other makers who do the same as you as you can feel too much pressure. Find what you do best, and who your ideal customer is, and focus on that. Work life balance was discussed. The maker life has allowed Emily more flexibility to spend more time with her son, but now he’s at school, she restricts her work time to during school hours and tries to take time for herself to walk or do yoga. There are changes ahead however as Emily has recently hired some people to help with her knitting and will soon be starting a part-time job in human resources. Jess queried how Emily’s business has affected her relationship with knitting. Emily stated that knitting is definitely not a hobby anymore, and she would choose to do something else in her downtime. This aspect can be difficult for some makers to deal with, so if you want to keep your hobby just for yourself, then that’s ok too. Emily spoke about her product photography, and the importance of having good photographs of your items, both in flat light and in a lifestyle setting. The biggest highlight for Emily during her maker journey has been all the friends and networks that she has been able to make. Emily’s hats have also been featured on a local television show which was very exciting for her, and she received the Etsy’s Pick badge for some of her products. Advice from Emily: Know who your ideal customer is and market towards them. For example, Emily wants to encourage people to spend more time outside in whatever way feels authentic for them, so this is the audience she markets towards. Makers should also figure out what makes them unique and don’t try to be like everyone else. This might not be super clear in the beginning but continue to hone in on what that is for you as an individual Jess agreed with this and the importance of branding – This is telling a story, and that story runs through everything that you put out. However, you also need to connect this story with your product, and with your customers, and show how your products can solve a particular problem that they have. Quote from Emily is by Elsie de Wolfe, interior designer – ‘I am going to make everything around me beautiful; that will be my life.’ This was in a hair salon and stuck with Emily as her mother taught her to always appreciate the beauty in the little things. Making beautiful things and sharing them with others is really satisfying and resonated with Emily. You can find Emily on Instagram @woollybear_knits, on TikTok @woollybearknits, and on her website, woollybearknits.shop .…
Etsy fees SAVE me money. No, I’m not kidding! I see so many people on social media complaining about Etsy fees, and perpetuating this myth that ‘Etsy fees are SO expensive’. Well, I disagree. And today, I’m explaining how Etsy fees actually SAVE me – both money and time. And why I’m HAPPY to pay them. You may disagree, but I encourage you to hear me out, because what I have to say might surprise you… You can listen to the podcast below, or on your fave podcast app – or you can watch it on YouTube! Keep thriving, Jess ✨ P.S. One reason why you think Etsy fees are too high might be because your pricing is too low . Under-pricing is a HUGE problem in the handmade industry, but I have 2 resources to help you price for profit! First, watch this YouTube video where I break down the basic pricing formula I recommend for handmade business owners. Second, if you want to go deeper, you might like to take the Pricing with the Head & Heart Workshop inside the Thriver Circle, where I teach you alternative pricing formulas, as well as addressing the ‘intangible’ part of the pricing equation. Members, you can take the pricing workshop here . If you’re not a member, you can join right now and access it immediately. Support the show Leave a review on the C&T FB page. Leave a review on Apple Podcasts . Join the Thriver Circle – without the members of the Circle, this podcast would not be possible. Watch on YouTube… Listen Now…
I see this question pop up regularly – ‘how do I get more of my customers to leave reviews’? And of course, when we say we want more reviews, what we REALLY want is more 5-star reviews, right? This week I’ve shared my own personal secret weapon (plus a few other important strategies I use) to get a ton of 5-star reviews from my jewellery business customers. It’s a simple tweak that – quite frankly – I can’t believe more handmade business owners aren’t already doing. But the old adage holds true – you don’t know what you don’t know! This one change has revolutionised my communication with my customers. I call it the thank-you message. More than 50% of my customer REPLY to this email when I send it to them. And I credit it for skyrocketing the number of positive reviews I get in my shop. Watch or listen to this week’s video to find out how you can implement this change in your shop (and it won’t take you more than 1 minute per customer). Keep thriving, Jess ✨ P.S. This is just one of many things you can do to delight your ideal customer! In fact, our March focus inside the Thriver Circle is learning how to attract, convert, and delight your ideal customer – so make sure to join us (if you haven’t already) before the start of March if this is something you need to work on! Oh, and if you want to steal my exact thank-you message spiel , you’ll find it (and an exact breakdown of why every sentence matters) in the ‘Craft your Ideal Thank-You Message’ Workshop, available right now inside the Thriver Circle Resource Library. You can listen to the podcast below, or on your fave podcast app – or you can watch it on YouTube! Support the show Leave a review on the C&T FB page. Leave a review on Apple Podcasts . Join the Thriver Circle – without the members of the Circle, this podcast would not be possible. Watch on YouTube… Listen Now…
On the 26th of January, 2015, I started the Thriver Circle. I saw a desperate need amongst the maker community for a supportive, educational space where we could gather together and learn what it took to make our handmade businesses a success! Fast-forward to today – and in just 2 day’s time, the Thriver Circle will celebrate it’s 10th birthday! Over the last 10 years, over 2,000 of you have chosen to join the Thriver Circle and learn from me and your fellow makers. When it began, I had no idea what the Circle would become, and what it would mean to me – and to so many of you. Some of you joined in that first intake – and are still in the Circle to this day! Which never fails to blow my mind (you know who you are – I love you ladies x). Last year, I started thinking about what I wanted for the future of the Circle – and how I wanted to celebrate it turning a DECADE old! First – I decided it was time for a glow-up. I wanted a fresh feel & a better experience for my members. I’ve spent the last 2 months switching over to new membership software which makes it so much easier for new members to manage their accounts. It also gives you way more payment options (no more just relying on Paypal, hurrah!). I’ve also added a brand-new courses section inside the site – where you can take the flagship Your Year to Thrive course, as well as a whole bunch of new courses that I will be releasing throughout the year. Each month, we’ll be focussing on a different theme related to handmade business – such as Handmade Business Fundamentals, Vision & Planning, How to Attract & Delight your Ideal Customer, Beautiful Business Branding, and SO much more! Each theme will have a corresponding course for you to work through, as well as a couple of coaching calls with me. I’ve also completely redone the branding, and I’m so much happier with how the Circle FEELS to me, and I hope, to you, too! There’s so much more inside the Circle to help you grow a thriving & profitable handmade business in 2025 and beyond, and I am SO excited to open the doors to new members this coming Sunday! Not only that – let’s talk about the CELEBRATION! In honour of the 10 years the Circle has been in existence, I am running 10 DAYS of giveaways starting this Sunday! Each day I’ll be popping into the new FREE C&T Community Facebook group to announce the new giveaway, as well as tell you the winner of the previous one. To enter each day, you MUST be a member of this Facebook Group – which you can join right here . I’ll be emailing you reminders, too, so if you’re not already on the C&T email list, make sure to hop on over here and sign up right now ! Finally – THANK YOU, Thrivers, for being here for so many years, and trusting me to help you on your handmade business journey. Here’s to growing our businesses together in 2025 and beyond! Jess x…
Today I’m discussing a metric that we all look at and use, but ultimately tells us NOTHING about how successful (or not) a business is. We often use this number as a proxy for success – but it really tells us very little about how much profit a business is making – which is the more accurate financial metric of success. Although, it’s not the only metric that matters, and I discuss that today, too. GIVEAWAY ALERT! I will be running a HUGE 10th anniversary celebration for the Thriver Circle in late January, and as part of that, I will be giving away 10 prizes over 10 days – and you MUST be in the NEW Create & Thrive Community Facebook group in order to enter and win these prizes! I’ll be giving away things like FREE months of Thriver Circle membership (open to current and new members), critiques, 1-1 consults with me, courses, & gift cards! Join the group here: https://www.facebook.com/groups/createandthrivecommunity ✨ BTW – if you’d like to open a new Etsy shop and get 40 free listings, make sure to click on my link here . You can listen to the podcast below, or on your fave podcast app – or you can watch it on YouTube! Support the show Leave a review on the C&T FB page. Leave a review on Apple Podcasts . Join the Thriver Circle – without the members of the Circle, this podcast would not be possible. Watch on YouTube… Listen Now…

1 25 handmade business ideas you can start for less than $100! 19:36
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Thinking of starting a new handmade business, or looking for new products to make? To kick off 2025, I decided to do a fun episode outlining 25 trending handmade products that you can make in 2025 – for less than $100! If you want to start your own craft business this year, but you’re not sure what you want to make and sell, then today’s episode might just give you the idea that gets you up and running! ✨ Grab your FREE Ebook: 25 Essential Tips for Running a Handmade Business GIVEAWAY ALERT! I will be running a HUGE 10th anniversary celebration for the Thriver Circle in late January, and as part of that, I will be giving away 10 prizes over 10 days – and you MUST be in the NEW Create & Thrive Community Facebook group in order to enter and win these prizes! I’ll be giving away things like FREE months of Thriver Circle membership (open to current and new members), critiques, 1-1 consults with me, courses, & gift cards! Join the group here: https://www.facebook.com/groups/createandthrivecommunity ✨ BTW – if you’d like to open a new Etsy shop and get 40 free listings, make sure to click on my link here . You can listen to the podcast below, or on your fave podcast app – or you can watch it on YouTube! Support the show Leave a review on the C&T FB page. Leave a review on Apple Podcasts . Join the Thriver Circle – without the members of the Circle, this podcast would not be possible. Watch on YouTube… Listen Now…

1 Etsy’s put a reserve on my shop – HELP! (Yes, it happened to me, too.) 9:31
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1 Is Etsy a good place to start & grow a handmade business in 2025, or a waste of time? 11:57
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1 How to Get into the BEST Handmade Markets & Shows with Mona of River Timber Designs 53:41
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1 8 Steps to Get your Handmade Products into Retail Shops [326] 10:03
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1 Why you need to “Choose Your Hard” with Laurel Taylor [325] 1:10:49
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1 10 things you MUST do to have a successful online handmade business. [322] 15:57
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1 Is Pinterest Worth Using to Market your Handmade Business? [320] 7:46
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1 Selling at Craft Markets & Fairs – TOP TIPS with Michelle Danielson {319} 47:02
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1 How to have a successful handmade business WITHOUT Etsy – with Rebecca Haas [317] 1:04:33
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1 Over 8,000 sales on Etsy since 2019… How did she do it? [316] 58:03
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1 Essential Tips for How to Manage your Money as a Creative Business Owner [315] 8:46
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1 Do THIS to grow a successful handmade business in 2024. [314] 10:56
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1 Reproducible VS. One-Of-A-Kind Handmade Products – Which should you sell? [313] 18:06
18:06
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좋아요18:06
T
The Create & Thrive Podcast

T
The Create & Thrive Podcast

1 Reels Ideas for Makers (without having to show your face) + The Reels Challenge! 9:30
9:30
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나중에 재생
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좋아요9:30
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