Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Today in the ArtZany Radio studio Paula Granquist welcomes playwright, author and award-winning multimedia artist Kat Mustatea. Her new book Voidopolis is an augmented reality artwork from MIT Press. https://www.mustatea.com Kat Mustatea is a transmedia playwright and artist whose experiments with language, live art, and the computational uncanny, articulate the absurdities of being human in an increasingly algorithmic world. Her […]…
Ryan Heinritz talks about a fundraiser to support the Girls 17 & under team of Cannon River FC program. The “Sneaker Ball” will be held on March 15, 7-11 pm at the Grand Event Center. For ticket information, email Ryan at cannonriverfc@gmail.com.
Using the new Led Zeppelin documentary, Becoming Led Zeppelin, as a good excuse, Rich and Danny pretty well just geek out over the band’s heralded second album, Led Zeppelin II.
Tim Madigan and Kristi Wermager of Cannon Valley Elder Collegium talk about the organization and the classes offered. CVEC conducts life-long learning courses in the liberal arts for persons 50 and over. For information on spring term class offerings and to register, visit cvec.org.
Northfield Mayor Erica Zweifel and City Administrator Ben Martig review the February 18 City Council meeting. Topics include the proposed ice arena project and more.
Mathias Hughey, the Associate City Planner of Northfield, and Baird Jarman, the Chair of the Heritage Preservation Commission, discuss the effort to designate Central Park as a historic place. They talk about the history of the park and its story as the original city block.
Michael Johnson, Executive Director, and Pauline Jennings, Performing Arts Manager of the Northfield Arts Guild, talk about upcoming performances and events.
Pete Mergens provides information about the Cannon River Outdoors Club. According to its mission statement, “The Cannon River Outdoors Club was established to provide outdoor sports and recreation opportunities, training and fellowship to the greater Northfield area. We offer a club environment for youth, families, and individuals prioritizing education, knowledge, shared experiences, and sportsmanship to […]…
This month Mandy and Cyrus talk about their favorite brand new and classic two-person games (i.e. games that can be played comfortably, effectively and enjoyably with two participants.) Rich talks about ways to share your passion for comic books with your kids without letting them tear those comics up. It’s a true geek fest!…
Local Artists Mark Daehlin and Director of Library Services Natalie Draper discuss the new art exhibit in City Hall: Freedom Road Hereos. A reception for the exhibit will be held Tuesday, February 18th at 5pm in City Hall.
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