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#29 The Doug Lawson Route
Manage episode 450319109 series 3578334
Nick Bennett에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Nick Bennett 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Doug Lawson, a seasoned content marketer for technical founders, knows a thing or two about cutting through the noise.
In this episode, Doug shares how he went from being a burnt-out teacher to a thriving content expert helping entrepreneurs build trust and spark curiosity. He talks about his early days in e-commerce and his transition into content marketing. Doug reveals his tips on creating ‘curiosity loops’ and why veering away from value-based content may be a better strategy for your business.
Check this episode out on YouTube: https://youtu.be/q7JzQ3GWLcc
00:00 The future of solopreneurship
01:07 The origin of 'boom'
05:22 From e-commerce to content marketing
05:46 The struggles of teaching
10:54 The ClickFunnels journey
17:48 The power of curiosity in marketing
21:51 Adapting to modern social media trends
26:43 The misconception of adding value
28:39 The importance of personality in content
31:26 Winning strategies on LinkedIn
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Follow Doug on LinkedIn: https://www.linkedin.com/in/doug-lawson-marketing/
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Subscribe to the 1,000 Routes Newsletter: https://1000routes.com/
Full-Stack Solopreneur is the only hybrid digital program that combines the flexibility of a self-paced course with the hands-on nature of a private consulting service: https://fullstacksolo.com/
30 에피소드
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