최고 Learn Brands 팟캐스트 (2024)

1
How Do You Hire Great Budtenders? 1:09

2y ago1:09

1:09

If you own or operate a cannabis dispensary, this is a question that you have asked yourself. You asked this question before you opened your doors for the very first time. You asked this question when regulations changed, and you were able to host multiple customers on your sales floors at once. You asked it again when the pandemic struck and staff…

1
Cannabis LMS Develop Customized Cannabis Product Training | Learn Brands 1:03

2+ y ago1:03

1:03

No one knows your brand as you do. At least, not yet they don’t E-learning tools like the Cannabis LMS created by Learn Brands are the ideal platforms to disseminate a powerful, consistent, and value-driven brand identity to operators and their customer-facing teams. This is especially true if the LMS provider your cannabis brand is working with of…

1
Dispensary Needs a Cannabis Learning Management System | Learn Brands 1:00

2+ y ago1:00

1:00

Recreational and medical cannabis represent one of the most dynamic markets in the American economy. More states are getting on board each year, vendors are creating exciting, innovative new products, and it’s not uncommon for dispensaries to have literal lines forming outside their doors. This is a good thing, and as a dispensary owner or general …

1
Improve your workforce with cannabis product education | Learn Brands 1:36

2+ y ago1:36

1:36

Use education to improve customer experience and lift sales by creating a more confident and effective sales force. We give you the ability to access brand-sponsored training, internal training, and general cannabis education, all on one easy-to-use platform designed for the cannabis industry. and product training option for your employees. Improve…

1
An Educational Platform | Learn Brands, LLC 1:41

3+ y ago1:41

1:41

Continuing education is one of the best investments you can make in your future. By furthering your knowledge base, skills, and techniques you can open up a new world of opportunities, from higher paying jobs, to new job titles and just staying relevant in this fast paced industry.learn brands an educational platform designed to accommodate all of …

1
Continuing Education Is One of the Best Investments | Learn Brands, LLC 1:41

3+ y ago1:41

1:41

Continuing education is one of the best investments you can make in your future. By furthering your knowledge base, skills, and techniques you can open up a new world of opportunities, from higher paying jobs, to new job titles and just staying relevant in this fast paced industry. Visit Us:- https://www.youtube.com/watch?v=bOb15p_L6pc…

1
An Educational Platform | Learn Brands, LLC 1:35

3+ y ago1:35

1:35

Continuing education is one of the best investments you can make in your future. By furthering your knowledge base, skills, and techniques you can open up a new world of opportunities, from higher paying jobs, to new job titles and just staying relevant in this fast paced industry .learn brands an educational platform designed to accommodate all of…

1
Continuing Education Is One of the Best Investments | Learn Brands, LLC 1:35

3+ y ago1:35

1:35

Continuing education is one of the best investments you can make in your future. By furthering your knowledge base, skills, and techniques you can open up a new world of opportunities, from higher paying jobs, to new job titles and just staying relevant in this fast paced industry. Visit Us:- https://www.youtube.com/watch?v=bOb15p_L6pc…

1
An Educational Platform | Learn Brands, LLC 2:04

3+ y ago2:04

2:04

Continuing education is one of the best investments you can make in your future. By furthering your knowledge base, skills, and techniques you can open up a new world of opportunities, from higher paying jobs, to new job titles and just staying relevant in this fast paced industry.learn brands an educational platform designed to accommodate all of …

1
Continuing Education Is One of the Best Investments | Learn Brands, LLC 2:04

3+ y ago2:04

2:04

Continuing education is one of the best investments you can make in your future. By furthering your knowledge base, skills, and techniques you can open up a new world of opportunities, from higher paying jobs, to new job titles and just staying relevant in this fast paced industry.learn brands an educational platform designed to accommodate all of …

1
Continuing Education Is One of the Best Investments |Learn Brand LLC 2:23

3+ y ago2:23

2:23

You can make in your future. By furthering your knowledge base, skills, and techniques you can open up a new world of opportunities, from higher paying jobs, to new job titles and just staying relevant in this fast paced industry. Although, the idea of returning to a classroom to continue your education may not be on your list of things to do, ther…

1
Learn Brands an Educational Platform 8:57

3+ y ago8:57

8:57

Learn Brands an educational platform designed to accommodate all of the training needs of the cannabis industry to see how people are staying relevant in this ever changing cannabis industry. Visit Us:- http://www.youtube.com/watch?v=bOb15p_L6pc

1
Continuing Education Is One of the Best Investments | Learn Brands, LLC 8:57

3+ y ago8:57

8:57

Continuing education is one of the best investments you can make in your future. By furthering your knowledge base, skills, and techniques you can open up a new world of opportunities, from higher paying jobs, to new job titles and just staying relevant in this fast paced industry. Visit Us:- http://420msp.com/2021/06/continuing-education/…

1
Education Platform Designed to Help Cannabis Brands | Learn Brands LLC 8:51

3+ y ago8:51

8:51

Max Armstrong Yeah, thank you so much for having us on. So then brands are budtender education platforms designed to help cannabis brands distribute their education to the retailers and bud tenders selling their products. So, yeah, a little bit about our founding story, essentially, we were started from a vertically integrated multi-store and multi…

1
Learn Brands an Educational Platform Designed 8:51

3+ y ago8:51

8:51

Max Armstrong of Learn Brands an educational platform designed to accommodate all of the training needs of the cannabis industry to see how people are staying relevant in this ever-changing cannabis industry. Visit Us:- http://www.youtube.com/watch?v=bOb15p_L6pc

1
Learn Brands Is an Educational Platform | Learn Brands, LLC 8:51

3+ y ago8:51

8:51

Continuing education is one of the best investments you can make in your future. By furthering your knowledge base, skills, and techniques you can open up a new world of opportunities, from higher paying jobs, to new job titles and just staying relevant in this fast paced industry. Although, the idea of returning to a classroom to continue your edu…

1
Continuing Education Is One of the Best Investments | Learn Brands LLC 8:51

3+ y ago8:51

8:51

Continuing education is one of the best investments you can make in your future. By furthering your knowledge base, skills, and techniques you can open up a new world of opportunities, from higher paying jobs, to new job titles and just staying relevant in this fast paced industry. Although, the idea of returning to a classroom to continue your edu…

1
Lifelong Education | Learn Brands LLC 1:29

3+ y ago1:29

1:29

Continuing education is one of the best investments you can make in your future. By furthering your knowledge base, skills, and techniques you can open up a new world of opportunities, from higher paying jobs, to new job titles and just staying relevant in this fast paced industry. Although, the idea of returning to a classroom to continue your edu…

1
Continuing Education | Learn Brands LLC 1:29

3+ y ago1:29

1:29

Continuing education is one of the best investments you can make in your future. By furthering your knowledge base, skills, and techniques you can open up a new world of opportunities, from higher paying jobs, to new job titles and just staying relevant in this fast paced industry. Although, the idea of returning to a classroom to continue your edu…

1
15 lessons from over 30 years of value creation – with Todd Kelly 52:40

3+ y ago52:40

52:40

Growing your business is hard and this is especially true if you’re a small organization. Wouldn’t it be great to learn from a seasoned marketer with a track record of growing revenue and profits while strengthening teams and building brands? Well, this is your chance. From the fundamentals to lessons you can only learn from over 30 years of experi…

1
93 - Inside the fastest growing social media teams - with Miruna Dragomir 39:56

3+ y ago39:56

39:56

In 2020, many brands pulled back their advertising and marketing. To ensure they could continue to connect and be helpful to their audiences, many significantly increased their social media efforts. In today’s episode, I’m talking with Miruna Dragomir, Head of Marketing for Planable. Miruna takes us behind the scenes to show us how some of the soci…

1
92 – How to build a personal brand 24:47

3+ y ago24:47

24:47

If you’re starting your career, your consultancy, or small business, and want to position and differentiate yourself in the marketplace, elevate your credibility, and grow your influence, your personal brand is key. In this episode, we go through the steps you need to take to establish the brand you want to have. From the questions, you need to ask…

1
91 - The business case for sustainability - with Chad Park 42:20

3+ y ago42:20

42:20

There are increasing expectations from consumers and investors alike for brands to demonstrate their genuine commitment towards a more sustainable future. But what does it mean to be a sustainable business and how can brands become more sustainable while ensuring financial viability? In today’s episode, I speak with Chad Park, VP of Sustainability …

1
90 - How gamification can improve lives and bottom lines - with Oliver Šimko - Part 2 26:05

3+ y ago26:05

26:05

This episode is the second part of my interview with Oliver Šimko. Gamification can be highly effective in a variety of areas, from attracting customers, increasing sales, building loyalty, creating healthier habits, increasing productivity, achieving better learning outcomes, etc. Given its effectiveness and the potential to start fairly easily an…

1
89 - How gamification can improve lives and bottom lines - with Oliver Šimko - Part 1 30:02

3+ y ago30:02

30:02

Gamification has become a bit of a buzzword in the last few years, but it’s not just a gimmick. Gamification uses game design principles, behavioural science, and design thinking to create better products, services, and companies. When done right, it can lead to engaging and effective solutions in a multitude of areas, from addressing social issues…

1
88 - Becoming the story 31:22

3+ y ago31:22

31:22

We like to think we’re rational beings and we mistakenly believe that we can persuade or create the action we want by creating awareness of an issue or presenting facts and rational arguments alone. But as our own experience shows us logic, data, or rational arguments alone don’t cut it. If it did, we would all eat healthy, have active lifestyles, …

1
87 - How small brands become powerful 25:13

4y ago25:13

25:13

Entrepreneurs, small business owners, and non-profits have very limited time and resources. How should they use the little time and resources they have to compete with wealthier and more established brands?저자 Luiza Campos

1
86 - Brand and Culture 30:39

4y ago30:39

30:39

When you’re a small team culture is easier to manage but as you grow and hire more people, it becomes harder to preserve. It can easily grow and morph into something else. How do you create the right culture and maintain it as your organization grows? In this episode, I share six key principles that successful brands have applied to do just that.…

1
85 - Beyond 2020 29:48

4y ago29:48

29:48

2020 was quite the year and as much as we’re all looking forward to putting it behind us, what are some learnings and insights we can take away from this crazy year that could be helpful in the future? 2020 impacted brands around the globe. While many brands and industries suffered significantly, with some not surviving, others experienced record-b…

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84 - How to influence and win clients with copywriting - with Rob Marsh 33:06

4y ago33:06

33:06

Chances are that your audience will first hear or read about you before you ever have a chance to engage with them in person. The language you use, your tone of voice and what you choose to say are key to differentiate you from the competition and to persuade your audience to choose you. In this episode, I speak with Rob Marsh, co-founder of The Co…

1
83 - How values impact engagement - with Cian Murphy 41:44

4y ago41:44

41:44

In this episode, we talk to Cian Murphy, Co-Managing Director of nfpSynergy, a research firm based in London, UK. Cian is an expert in quantitative research design and analysis. Cian shares with us a research model used to better understand the drivers and barriers behind audience decisions and the latest trends and challenges corporations and char…

1
82 - Hipnostalgia: The A&W story - with Sarah Mueller 47:23

4y ago47:23

47:23

In this episode, I talk with Sarah Mueller, SVP of Marketing and Development for A&W Restaurants Inc. Sarah tells us the story of the over 100-year-old brand. From its humble beginnings, to how it became the means for so many to achieve the American dream, to the many disrupting changes in ownership and strategies. This is a story of resilience and…

1
81 - Challenge Accepted - with Jason Horowitz 44:43

4+ y ago44:43

44:43

By all measures, Hot Wheels is a brand success story. It’s sold in over 150 countries, has universal brand awareness and it's the best selling toy in the world. But the question is, how can the brand continue to be as iconic for the next 50 years as it was for the first 50? In a digital world of mobile phones and on-demand content, how can Hot Whee…

1
80 - The future of brands 17:36

4+ y ago17:36

17:36

With everything that is happening in the world right now, we’ve seen brands struggle on how to best react. Global market trends and the significant importance of younger generations have intensified the need and urgency for brands to do much more than provide a quality product or service. In this episode, we explore the pressures that are at play a…

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79 - How to protect your brand - with Etienne Sanz De Acedo 26:20

4+ y ago26:20

26:20

Protecting your brand starts with registering your trademark but it needs to go well beyond that. As the CEO of the International Trademark Association, Etienne Sanz De Acedo, my guest on the podcast, has a good handle on what it takes to protect brands. With offices and representatives around the globe, and headquartered in New York City, Etienne …

1
78 - How to build a resilient culture - with Lorne Rubis 44:04

4+ y ago44:04

44:04

An organization’s culture is not just about having a positive work environment, it’s about having the right team, that acts the right way and makes the right decisions. This is particularly true during critical times, such as the coronavirus crisis we all find ourselves in at the moment. How do you build the right culture? What do you need to do to…

1
77 - Necessity is the mother of invention 25:01

4+ y ago25:01

25:01

So, we’re still in the midst of the pandemic, and brands are trying to figure out what to do. By now most organizations have cut costs and are actively looking for financial support. But now it’s important for brands to go beyond reacting to the challenges and look for opportunities. There are many examples of brands that managed to flourish during…

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72 - How to go from “one of many” to “one of a kind” - with David Lemley 35:43

4+ y ago35:43

35:43

In this episode, I speak with David Lemley, president and chief strategist of Retail Vodoo, about the main external challenges brands face in their pursuit to stand out in overcrowded markets and how to overcome these challenges. Learning to navigate external challenges is critical to success. Just as important, but often not addressed, is the abil…

1
76 - Marketing during COVID-19 – 6 guiding principles 21:07

4+ y ago21:07

21:07

The two questions that I’ve been getting the most this past week from organizations are, “Should we continue to market? and "Do we need to engage or talk about the crisis?”. Like me, you’ve probably received emails from every organization you ever engaged with. Although I don’t think that’s the right approach, not acknowledging the crisis, can make…

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75 - Crisis communications - with Scott Crockatt 46:42

4+ y ago46:42

46:42

I don’t think anyone was quite prepared for the COVID-19 crisis we’re all facing right now. Unfortunately, this crisis will likely severely affect many organizations, for profit and non-profit. Today's episode is an encore episode first launched in March 2018. Although the examples shared are quite different in nature and scale (by a lot!) to the o…

1
74 - The Harlem Globetrotters: How this legacy brand made a come back 42:44

4+ y ago42:44

42:44

저자 Luiza Campos

1
73 - The need for brand alignment to deliver the right experiences - with Chris Wallace 47:58

4+ y ago47:58

47:58

저자 Luiza Campos

1
71 - How McDonald’s manages to be one of the world’s most valuable brands? Part 2 - with Usman Tahir Jutt 56:50

5y ago56:50

56:50

In this episode, Usman shares with us in detail what the selection and training process is like for a potential MacDonald’s owner and operator. This is a grueling process by which McDonald’s is able to select the right people to represent the brand. McDonald’s train them in how to become a successful operator while immersing them in the McDonald’s …

1
70 - How McDonald’s continues to be one of the world’s most valuable brands? Part 1 - with Usman Tahir Jutt 39:04

5y ago39:04

39:04

According to a 2019 study by Statista, McDonald’s brand value is estimated at over $130 billion dollars. Almost three times more than number two, Starbucks, on the “fast food” category. How does a brand who regularly receives harsh criticism have such high brand value? And how do they keep their brand integrity and consistency in over 37,000 restau…

1
69 - How the YMCA after 175 years, stays relevant to each community they serve and as a global brand - with Ken Lima-Coelho 1:11:10

5y ago1:11:10

1:11:10

Part of the YMCA success is their ability to change, but how does a massive global organization master the art of understanding audience needs, have the willingness to change and adapt while staying true to its brand essence? ken Lima-Coelho, VP of Community Engagement with the YMCA Calgary tells us how the YMCA does it and how they are investing i…

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68 - Part 3 of 3: Airbnb's powerful culture and how you can do it too - with Douglas Atkin 31:46

5y ago31:46

31:46

This is the third and final episode of a three-part series where we go deeper on how to define and operationalize your purpose and core values and how to create and nourish the right culture.저자 Luiza Campos

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67 - Part 2 of 3: How Airbnb defined and operationalized their core values and how you can do it too - with Douglas Atkin 49:48

5y ago49:48

49:48

Almost every organization has a set of values, but most don’t know how to live by them. Operationalizing your values, translating them into actions and experiences is very hard to do. In this episode we pull the curtain to show you how Airbnb did it.저자 Luiza Campos

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