Sought-after industry experts share first-hand experience & advice to help real estate & mortgage professionals build more modern and relevant business. MME podcast is hosted by Phil Treadwell.
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Learn what it REALLY takes to build a THRIVING mortgage business, doing what you LOVE, without relying on cold calling or annoying Realtors. Hosted by Doren Aldana, founder of MortgageMarketingCoach.com and several highly-acclaimed training programs, including the Client Acceleration Formula and the 7-Figure Lender Academy.
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The #1 podcast for Mortgage Loan Originators looking to grow their business, save time, and make more money. Host Geoff Zimpfer interviews top-producing Mortgage Originators, social media influencers, and industry executives to bring you real-world advice, proven strategies, and insider insights. Tune in for expert tips on lead generation, building agent partnerships, mastering social media, and leveraging the latest marketing tools to dominate your market.
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Welcome to "Mortgage Business Mastery," the go-to solo podcast for mortgage brokers who are ready to amplify their influence and impact in the financial services industry. Each episode is packed with tangible sales strategies and marketing wisdom to help you close more deals and stand out in the marketplace. From content creation secrets to social selling hacks, join us as we dive deep into the world of mortgage marketing and transform your approach from the ground up. Whether you're a seaso ...
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In this conversation, Geoff Zimpfer and Sharran Srivatsaa delve into the current state of the real estate market, particularly focusing on the concept of a 'transaction recession.' They discuss the shift from a momentum-based market to a skills-based market, emphasizing the importance of effective communication and modern selling techniques. ⏰ Time…
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In this episode, Phil Treadwell sits down with Richard Milligan to explore the mindset and strategies that set top professionals apart. Richard highlights why people follow strong leaders, not just companies, and challenges listeners to take full advantage of the tools at their disposal. They also discuss the traits of the most valuable loan office…
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Automation in Mortgage Brokering: Must Have or Career Killer
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25:46📲 Instagram: https://www.instagram.com/ashborland/ 🔗 LinkedIn: https://www.linkedin.com/in/ashborland/ ————————————————————— 📞 Need in-depth guidance? Book a 1:1 Power Hour to get tailored advice on your business. Limited slots available—grab yours here: 👉 https://calendly.com/ashborland/power-hour ————————————————————— 📈 Master Mortgage Marketing …
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Let’s be real—when you feel great, you tend to do great. But too many mortgage pros are stuck in a downward cycle of suck that drains their confidence, momentum, and their bank account. They’re not hitting their goals, their swagger is fading, and every setback fuels more frustration. How can they break free from this prison of limitation and creat…
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In this conversation, we introduce HomeLight's Buy Before You Sell. They offer a modern bridge loan solution for clients, allowing them to unlock up to $2 million of their home's equity with 0% interest. By partnering with HomeLight, mortgage loan officers can help clients eliminate home sale contingencies and reduce their debt-to-income ratios, en…
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In this episode, host Phil Treadwell collaborates with Todd Scrima who shares his journey to success, highlighting the importance of hard work, continuous learning, and consistent effort. Todd stresses the value of connecting with the right people and that real growth comes from developing new skills. He encourages listeners to provide genuine valu…
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First-Time Buyer Magnet: How to Stand Out and Win More Clients
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23:00📲 Instagram: https://www.instagram.com/ashborland/ 🔗 LinkedIn: https://www.linkedin.com/in/ashborland/ ————————————————————— 📞 Need in-depth guidance? Book a 1:1 Power Hour to get tailored advice on your business. Limited slots available—grab yours here: 👉 https://calendly.com/ashborland/power-hour ————————————————————— 📈 Master Mortgage Marketing …
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In this episode, Geoff Zimpfer discusses the current challenges in the mortgage market, referred to as a transaction recession, and shares insights on how to turn setbacks into success. He emphasizes the importance of resilience and introduces the three C's Framework: Connections, Conversations, and Conversions, using the inspiring story of Soichir…
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Takeaways Using agent classes to differentiate yourself from other loan officers. Approximately one-third of Nate's business comes from agents who attended his classes. Nate believes that presenting to a group is essential for success in sales. Social media is a powerful tool for engagement. Utilize private groups to foster community and learning. …
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In the episode, host Phil Treadwell meets with Justin Ulrich, VP of Marketing at Evocalize. Justin shares insights on effective marketing strategies and emphasizes the importance of investing in content that converts, engages audiences authentically, and feeds social media algorithms for better reach. The discussion covers the power of networking, …
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💬 Got a quick question? Drop me a message on Instagram or LinkedIn—I'm always happy to help! 📲 Instagram: https://www.instagram.com/ashborland/ 🔗 LinkedIn: https://www.linkedin.com/in/ashborland/ ————————————————————— 📞 Need in-depth guidance? Book a 1:1 Power Hour to get tailored advice on your business. Limited slots available—grab yours here: 👉 …
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In this conversation, Geoff Zimpfer and Todd Bookspan discuss the importance of honing skills in the mortgage and real estate industry, emphasizing the need for professionals to adapt to changing market conditions. Todd shares his experience with a 100-call challenge and highlights the upcoming Modern Mortgage and Real Estate Summit, which aims to …
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In this episode, host Phil Treadwell dives into how the business world is evolving and why success comes to those who take action. Effort, mindset, and strategic thinking are key drivers of growth. Phil breaks down the difference between strategies and plans, emphasizing the power of confidence, conviction, and enthusiasm. Instead of dwelling on th…
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What to Do When Business Slows Down – A Guide for Mortgage Brokers
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18:53🎉FREE Mortgage Marketing Blueprint -https://ashborland.com/blueprint📸 Subscribe to my main YouTube channelhttps://www.youtube.com/ @AshBorland📈Work With Me - https://ashborland.com🚨Let's Connect 🚨Instagram -https://www.instagram.com/ashborland/Linkedin -https://www.linkedin.com/in/ashborland/
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2025 is shaping up to be a pivotal year—uncertain markets, relatively high rates, rising challenges, and heightened competition are leaving many feeling stuck. But here's the reality: success isn’t determined by external forces—it’s determined by YOU. If you're still relying on outdated strategies, hoping for a break, 2025 might be the year you get…
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In this episode, host Phil Treadwell welcomes Michael Sweigert, mortgage professional and fellow podcast host. Michael shares insights on connecting with audiences, leveraging social proof, and using multiple engagement methods beyond just a website. The discussion debunks podcasting myths, emphasizing that social media and podcast success doesn’t …
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In this conversation, Sam Abazari shares insights on coaching loan officers to enhance their productivity and success in the mortgage industry. Sam outlines a structured approach for loan officers to transition from closing 2-4 loans per month to achieving 10 or more, highlighting the significance of lead generation, effective time management, and …
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Why Income Protection is the Most Important Insurance for Clients
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12:47🎉FREE Mortgage Marketing Blueprint - https://ashborland.com/blueprint📸 Subscribe to my main YouTube channel https://www.youtube.com/ @AshBorland 📈Work With Me - https://ashborland.com🚨Let's Connect 🚨Instagram - https://www.instagram.com/ashborland/Linkedin - https://www.linkedin.com/in/ashborland/
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In this episode, Geoff Zimpfer discusses the current challenges in the mortgage market, referred to as a transaction recession, and shares insights on how to turn setbacks into success. He emphasizes the importance of resilience and introduces the three C's Framework: Connections, Conversations, and Conversions, using the inspiring story of Soichir…
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216 The Marketing Blueprint: Social Media and CRMs with Jimi Ryan
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35:56In this episode, Phil is joined by fellow podcast host, Jimi Ryan. Phil and Jimi’s conversation highlights the strategic use of social media as a powerful tool for engagement, brand awareness, and customer relationship management. Jimi’s experience in different parts of the mortgage world brings great insight and strategies to make building one’s d…
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In this conversation, Geoff Zimpfer and Todd Ballenger discuss the importance of business planning as they enter the new year, focusing on financial literacy and the role of Certified Liability Advisors (CLA) in the mortgage industry. They explore the current transaction recession, compare the roles of realtors and financial advisors, and emphasize…
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Boost Your Productivity as a Mortgage Broker: 5 Game-Changing Tools
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12:36In today's episode, we're diving into five essential tools every mortgage broker needs to save time and boost productivity. Time management is critical for success, and these tools will help you streamline your business, enhance client relationships, and ultimately increase your income. Whether you're new to brokering or looking to refine your syst…
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Rising rates, shrinking pipelines, and fierce competition are crushing dreams left and right. But here’s the kicker—your results aren’t determined by the market; they’re determined by YOU and your marketing. If you’re not dialed into the right strategies and habits, 2025 could be the same or worse than last year—or if you make some potent strategic…
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In this episode, host Phil Treadwell talks through the strategies for how to make 2025 the best year yet. Building a brand, cultivating relationships, and creating daily habits will push any professional ahead of the rest! Phil Treadwell is an award-winning entrepreneur, national speaker, and podcaster with over 20 years of experience in the mortga…
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Video Link: 3 Steps to Closing More Mortgage Leads. 🎉FREE Mortgage Marketing Blueprint - https://ashborland.com/blueprint 📈Work With Me - https://ashborland.com 🚨Let's Connect 🚨 Instagram - https://www.instagram.com/ashborland/ Linkedin - https://www.linkedin.com/in/ashborland/ Facebook - https://www.facebook.com/ashborland 🗣️ Listen to the Mortga…
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In this episode, the podcast is taken over by Phil Treadwell’s assistants, Christina and Taylor. Along with Phil, Christina and Taylor talk about the importance of building relationships and give perspective as clients from outside the mortgage world. Phil goes through commonly used terminology and phrases from a mortgage professional’s vocabulary …
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Why Case Studies Outperform Testimonials in Lead Generation
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8:333 Steps to Closing More Mortgage Leads": https://youtu.be/7CMrut3swEo?si=9axHVE5q8Cqzgq2d 🎉FREE Mortgage Marketing Blueprint - https://ashborland.com/blueprint 📈Work With Me - https://ashborland.com 🚨Let's Connect 🚨 Instagram - https://www.instagram.com/ashborland/ Linkedin - https://www.linkedin.com/in/ashborland/ Facebook - https://www.facebook.c…
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In this conversation, I'm sharing some thoughts about how to get clear on the strategies that worked vs fell short and evaluating which activities to focus on for 2025. takeaways Evaluate your activities to identify what drives revenue. Focus on top-performing activities to build momentum. Streamline or eliminate underperforming initiatives. Analyz…
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Facebook Ad Essentials: Why Most Mortgage FB Ads Fail and How to Fix It
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55:20With constant algorithm changes and skyrocketing ad costs, it’s harder than ever to make Facebook ads work for your mortgage business. That’s why over 90% of mortgage pros fail to see any meaningful return from their Facebook ad campaigns. Yet, many LOs continue to throw money at these campaigns, hoping for a breakthrough. The result? Wasted time, …
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🎉FREE Mortgage Marketing Blueprint - https://ashborland.com/blueprint 📈Work With Me - https://ashborland.com 🚨Let's Connect 🚨 Instagram - https://www.instagram.com/ashborland/ Linkedin - https://www.linkedin.com/in/ashborland/ Facebook - https://www.facebook.com/ashborland 🗣️ Listen to the Mortgage Business Mastery Podcast APPLE: https://podcasts.a…
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In this episode, Geoff Zimpfer unpacks the idea that everything you want is on the other side of your reach and reputation. Episode Resources: ASK GEOFF A QUESTION ❓ Ask Your Question Here WHEN YOU’RE READY ✅ Get Your Realtor Referral Score 💰 Join myAgent Classes CONNECT 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube RATE THIS …
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🎉FREE Mortgage Marketing Blueprint - https://ashborland.com/blueprint 📈Work With Me - https://ashborland.com 🚨Let's Connect 🚨 Instagram - https://www.instagram.com/ashborland/ Linkedin - https://www.linkedin.com/in/ashborland/ Facebook - https://www.facebook.com/ashborland 🗣️ Listen to the Mortgage Business Mastery Podcast APPLE: https://podcasts.a…
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Email Marketing for Mortgage Brokers: Build, Nurture, Convert
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12:31🎉FREE Mortgage Marketing Blueprint - https://ashborland.com/blueprint 📈Work With Me - https://ashborland.com 🚨Let's Connect 🚨 Instagram - https://www.instagram.com/ashborland/ Linkedin - https://www.linkedin.com/in/ashborland/ Facebook - https://www.facebook.com/ashborland 🗣️ Listen to the Mortgage Business Mastery Podcast APPLE: https://podcasts.a…
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Welcome to the Show In this episode, Geoff Zimpfer dives into the fascinating world of AI and its potential to streamline content creation while maintaining authenticity. Geoff shares his latest experiment with Google Notebook LM, a cutting-edge AI research assistant, and how it’s helping him create engaging, scalable content for his business and p…
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With tens of thousands of mortgage pros leaving the business over the past 3 years, it comes as no surprise most mortgage pros use outdated tactics that yield little to no results in today's market. Between rising rates, low inventory, dwindling leads, and fierce competition, many LOs find themselves trapped in a cycle of frustration, grinding hard…
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🎉FREE Mortgage Marketing Blueprint - https://ashborland.com/blueprint 📈Work With Me - https://ashborland.com 🚨Let's Connect 🚨 Instagram - https://www.instagram.com/ashborland/ Linkedin - https://www.linkedin.com/in/ashborland/ Facebook - https://www.facebook.com/ashborland 🗣️ Listen to the Mortgage Business Mastery Podcast APPLE: https://podcasts.a…
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ASK GEOFF A QUESTION ❓ Ask Your Question Here *** WHEN YOU'RE READY ✅ Get Your Realtor Referral Score 💰 Join myAgent Classes CONNECT 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube SAY THANKS 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify저자 Mortgage Marketing Radio
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In this conversation, Geoff Zimpfer and Kelly Yale discuss the multifaceted challenges faced by loan officers in the mortgage industry, emphasizing the importance of personal branding, effective relationship building, and the balance between content creation and fundamental sales strategies. Connect With Kelly on LinkedIn ASK GEOFF A QUESTION ❓ Ask…
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