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Zach Hoffman brings you informative digital marketing tips and best practices that he and his team have learned over the years. With over 15 years of experience in the industry, Zach discusses content marketing, search engine optimization, mobile marketing, paid advertising, email marketing, social media marketing, website design, and much more. You will find the latest information on organic traffic, backlinking, trends in the digital world as well as vendor recommendations to help you take ...
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In this episode, Zach discusses Exults’ upcoming attendance at the International Builders' Show (IBS) and what services exults can bring to the exhibitors attending the event. IBS is the nation's premier residential housing construction trade event for manufactures and suppliers of home construction products and services. The event will be taking p…
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AHR Expo - Let's Talk HVACR Industry and How Digital Marketing Can Help
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AHR Expo 2022 is coming to Vegas from January 31 to February 2 featuring more than 1650 exhibitors. In this episode Zach discusses the main pain points faced by the HVAC industry and opportunities available for these businesses through the world of digital marketing. Some of the topics include: How Covid-19 has impacted the supply chain in the HVAC…
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In this episode, Zach dives into the world of NFTs, a popular topic with several major brands jumping on board. In this episode, he will cover The basics of NFTs The viral successful NFT campaigns How businesses use NFTs (1:05) (3:04) (3:36) Connect with us: Website: https://www.exults.com Instagram: https://www.instagram.com/_exults/?hl=en Linkedi…
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In this episode, Zach provides insights on the importance of Digital HR. Having a great careers page and social presence. Depending on the field you are hiring for, consider how the target market behaves online, what social mediums they use, and craft your careers message accordingly. Onsite Presence: Control your HR messaging on your site to effec…
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In this episode, Zach Hoffman, CEO, and Founder of Exults discusses several different ways to improve your digital marketing strategy and areas to focus on to see improved results. {00:46:00-03:35:00} Dynamic areas of your digital marketing assets - website, social posts, and search results {03:39:00-05:05:00} Enhancing your search coverage, messag…
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In this episode, Zach discusses what the metaverse and CryptoVoxels are, how they are being used today, and provides some tips on how you can use them for your brand. What is the metaverse? What are the multiple metaverses out there? What is CryptoVoxels? Things to do in CryptoVoxels Things to consider when looking to build in CryptoVoxels Links: C…
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Optimize Your Business Processes with New Custom Programmed Systems
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The following seven tips will help you in your efforts to program software to improve your processes, establish timelines and manage expectations. Programming & Development: properly developed software significantly improves the process, reduces manpower, and allows you to focus on other areas of the business. Effect on the business: take the focus…
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Choose The Right Social Media Platform For Your Business And Target Demographic
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In this episode, Zach lists 6 main social media platforms and how each can benefit your business depending on your target audience. Facebook: This platform offers a lot of interaction, engagement and content made for and by users. The majority of Facebook users are in the older category including baby boomers, but there is still a lot of buying pow…
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How to Target Your Audience and Build Brand Identity with Different Brand Assets
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In this episode, Zach talks about content creation and formats to appeal to your target audience and build brand identity. Video: allocate resources to create quality video content on your social media platforms Imagery and graphics: produce your own photography and graphics and avoid utilizing overused stock images. Content and format: content com…
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Public Relations and Digital Presence- How to Manage Your Digital PR
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In this episode Zach talks about the importance of your PR and digital presence providing 7 recommendations on how to establish authority and utilize social spheres. Sculpting Search Results: Sculpting the results you want to see is possible. These results can include your website, social profiles, search results, reviews, awards and articles. Keep…
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In this episode Zach makes recommendations on how to choose your business partner and provides 5 tips on building an efficient website {00:23:00-02:14:00}Website: Your website is the soul of your business and having the right call to action that guides your customers or clients to your desired outcome is a crucial step whether you are a B2B or a B2…
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In this episode Zach provides 6 helpful tips on how to improve the health of your website by focusing on the following categories: {00:22:00-01:28:00} Google Search Console: Search console allows webmasters to check the overall health of their websites. The tools and reports provided help you to measure search performance, fix indexing issues, opti…
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