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Winning With Shopify

Winning With Shopify

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The one stop Shopify Podcast. Weekly information for people looking to start, grow and accelerate and Win with their Shopify store without being too techy. Your host Nick Trueman has over 15 years experience and started hosting this Shopify Podcast in 2020. Nick's been in the digital arena for a long time, loves Shopify and will be sharing his knowledge and interviewing experts from Shopify app creators, business gurus and marketing experts. It's not hard if you have the right advice to buil ...
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Welcome to the second episode of Tuesday Tea Break Talks - your new weekly dose of motivation, Shopify news, current opportunities, exclusive offers from top tech platforms, upcoming events, expert marketing insights, and a fun fact of the week! This week we share Shopify updates, news from our partners, 6 learnings from our PPC & SEO teams! These …
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This week on Winning With Shopify, Nick shares real-world case studies straight from his awesome PPC team! Whether you're spending big on ads or just getting started, this episode is packed with strategies & tips to boost performance and increase your ROI. Inside the episode: 0:00 What to expect in this episode 3:45 Is Google Shopping the best chan…
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Welcome to the very first episode of Tuesday Talks - your new weekly dose of motivation, Shopify news and updates, current opportunities, exclusive offers from top tech platforms, upcoming events, expert marketing insights, and a fun fact of the week! These episodes are designed to bring even more value to the podcast and support your continued gro…
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In this deliciously insightful episode, we sit down with Parul from Dandelion Chocolate, who shares how they are blending heart, strategy, and cocoa to stand out in the busy chocolate market. We dive into their journey of transitioning from a charming in-store experience to learning how to build a dynamic online presence when COVID hit. Nick also f…
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This week we're diving into the customer service AI revolution with Jacob from Tidio, the customer service platform that's shaking up how brands talk to their customers. From smart chatbots to AI-powered emails, we're exploring how AI is transforming customer service - and what that means for real human agents. Can AI really be personal? Can it sel…
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Are you a Shopify store owner feeling overwhelmed by sales tax rules? In this must-listen episode, we sit down with Ryan Pinkham, VP of Go-to-Market at TaxCloud, to unpack the most critical sales tax issues eCommerce entrepreneurs face. We'll dive into: ✅ Whether Shopify calculates your tax return — and what it doesn't do ✅ Why marketplaces like Am…
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In this episode, we dive into the story of Nahar Geva, founder of Zik Analytics, and how his journey shaped a powerful tool in e-commerce today! Nahar shares how sourcing products & dropshipping has changed, and where the opportunities are right now. Why a strong USP is key to standing out, and how AI can streamline your business operations. We als…
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In this episode, we sit down with Paul Arellanes, the CTO at Rebel Cheese, to explore how a seasoned tech leader with roots in IBM, NXP, and Amazon found his calling in the plant-based food world. We cover: - Why Rebel Cheese's Shark Tank moment was just the beginning. - Paul's philosophy on building & scaling a DTC tech stack on Shopify, while kee…
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This week, we sit down with Brian Krug from Seguno and Brian Holmes of Burton Goods to unpack an honest story of restarting a business again from the ground up. Why would anyone start over? Brian Holmes shares why he hit reset, and how he’s introducing Burton Goods to a fresh audience - starting with the email inbox. Both Brians dive deep into emai…
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This week we are joined by our brand new sponsors, Yoast! Yoast has helped over 13 MILLION sites with their SEO. So, in this episode we discuss the ESSENTIAL SEO TIPS every Shopify store should be doing right now. From the biggest “dos” and “donts” to shaping product pages, blog content, and overall site structure. In 2025 SEO isn’t just about stuf…
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In this episode, we sit down with James Hunt, the visionary founder behind SAA Clothing to uncover the heart, hustle, and high stakes of building a purpose-driven fashion brand. In this episode we cover: 👕 What really sets SAA Clothing apart? 💡 How it all began - from one idea to a £50K opening weekend 🧠 Creating meaningful job opportunities for ne…
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What do you get when you mix a talented artist, a single scrunchie, and a Christmas gift? You get Tina, the powerhouse founder behind XXL Scrunchie & Co, sharing her incredible story of building a standout brand in a crowded market - one giant scrunchie at a time! In this exciting episode, Tina shares: ✨ How she started her business with just a scr…
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This week we talk all things global product sourcing! Nick is joined by Anthony, the Founder of Cavela, a sourcing partner helping modern eCommerce brands navigate today’s supply chain challenges. We break down the biggest issues facing Shopify brands, including rising tariffs, inconsistent supplier quality, and the hidden costs of poor diversifica…
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This week, we're mixing things up! Nick has just become a brand new dad and whilst he’s adjusting to dad life, we’ve collated some of the most impactful moments from the past 6 months. Chapters: 0:00 Introduction 0:52 Simple Tweaks To 2X Your Shopify Sales Fast! 7:48 Increase Your Revenue 108% 14:13 Influencer Gifting - The Low Cost Strategy 20:54 …
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In this episode, Nick breaks down exactly how to improve your conversion rate in practical, actionable ways. We uncover five powerful conversion rate tips that can make an immediate impact on your results! Plus, Nick has a CRO challenge designed to push your strategy further and help you implement what you’ve learned right away. Let’s get optimisin…
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In this episode, we spill the tea on how e-commerce has changed over the past two years. What’s working, what’s not, and what you should definitely stop doing. Nick is joined by ecommerce legend, Janis Thomas - Managing Director of Look Fabulous Forever. Janis shares why mixing tangible marketing methods with the intangible magic of storytelling is…
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Ready to learn how to rank second on Google? We are joined by Andrew, CEO of Bare Kind to share how they have recently ranked second within their niche, and shares how you can win with SEO in 2025! We’ll uncover: 4:16 Creating A Brand That Cares 8:50 How To Rank Second On Google 13:33 The Winning SEO Formula for Things Outside The Obvious 21:28 How…
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In this episode, we sit down with Isabel, the founder of Akalia, to share her journey of bootstrapping a thriving fashion brand. She shares the key principles behind standing out in the competitive fashion industry, designing products that sell, and building a profitable business from the ground up. We also explore the evolving landscape of social …
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Want to double your Shopify revenue? In this episode, we’re breaking down five powerful strategies that can transform your store’s profitability fast. We’ll cover: 2:19 Six things to double your revenue overnight with Shopify 5:10 How to improve your Product Pages on Google Shopping 12:38 The secret to doubling your product prices without losing re…
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This week Nick shares actionable insights to help you optimise your website for SEO and CRO. In this episode, we explore: 2:27 Key considerations when optimising SEO and CRO 4:21 The importance of seamless communication across teams 7:06 How to drive and analyse A/B tests for better decision-making 11:16 How to integrate Blog Content with SEO 15:58…
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In this episode, we sit down with Ron Miskin, co-founder of The Buffalo Wool Co, to explore the journey of building a unique and thriving business. Ron shares how prioritising healthy processes has led to a sustainable and successful company, the strategies that helped double sales during COVID, and the evolution of their product range over time. W…
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Ready to take your Shopify store to the next level? This week we are joined by Sabir Semerkant, a seasoned e-commerce strategist. From co-founding VaynerCommerce with Gary Vaynerchuk, to scaling online businesses independently, Sabir has a wealth of knowledge. In this episode, Sabir shares his insights on how to grow your business using the latest …
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In 2025, product reviews are more than just star ratings—they’re the foundation of trust in e-commerce. In this podcast, Nick is joined by Neil Bayton from JudgeMe, as they explore how product reviews are evolving in 2025 and why you need to review your reviews! We’ll dive into how to build trust on your website and uncover the real reason your cus…
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In today’s fast-paced world, building a real connection with your customers is more important than ever! In this episode we are joined by one of our very own amazing community member’s, Angie Chua from Bobo Design Studio. Join Angie & Nick as we explore the secrets of building one-to-one relationships with your customers, and creating real-time fee…
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This week is an Honest Ecommerce x Winning With Shopify special as we are joined by Chase Clymer! This episode is packed with actionable insights and straight talk about what to expect in 2025. We’ll kick things off with a review of Black Friday and Cyber Monday, unpacking lessons learned from the biggest shopping events of 2024. Nick & Chase then …
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Laurence Turner from Bloomberg joins us to unpack the crucial economic landscape retailers need to watch in 2025! Nick and Laurence explore the key differences between the US and UK markets and how these shifts are impacting global supply chains and tariffs. From the changing dynamics of the UK consumer market to the evolving strategies for product…
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For our first episode of the year, we’re excited to welcome David Lindahl, Founder of Rainier Watch. David has an incredible story about how a single tweet led to the creation of his successful Shopify business! Join Nick and David as they explore practical strategies for scaling your business in 2025 and beyond. Learn how to optimise operations wi…
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In our FINAL episode of the year, we take a look back at some of the standout moments that made this year so special! A massive thank you for tuning in—this show would mean nothing without our awesome WWS Community and we’ve got even bigger things in store for you in 2025! Wishing you a Merry Christmas, and we can’t wait to see you in 2025! Key tak…
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For the first time EVER there was a major difference between the US and UK markets over Black Friday weekend! With it being one of the best in the US and one of the worst in the UK, in this episode Nick breaks down the jaw-dropping Black Friday insights that can elevate your e-commerce game and help you win for next year! Sign up to the Growth Hub …
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This week we are joined by James Kearns, Managing Director of Rapanui Clothing. Rapanui is a sustainable, print-on-demand, fashion brand based in the Isle Of Wight. James and Nick share how to align your Shopify business with sustainability practices that not only benefit the environment but also resonate with today’s conscious consumers for scale.…
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Influencer gifting has become one of the most talked-about strategies in modern marketing, but how does it actually work? And how can brands make the most of it?! In this episode, we dive deep into the world of influencer gifting and explore its potential with Brett Owens, Founder of Afluencer. Nick & Brett cover the essentials of influencer giftin…
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In this episode we are joined by Hannah Perry, Owner of Floof Cotton Candy. Hannah shares her incredible journey of founding Floof, creating outstandingly unique products, going viral, getting featured by Shopify themselves, and growing her team! Tune into this episode to find out more about developing unique products, the power of organic marketin…
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This week we are joined by the very inspiring, Brianca Thorton, Owner of Bellis Botanicals. Brianca started Bellis Botanicals in April 2022 and in that time has turned her passion for craft and making nature inspired polymer clay and resin pieces into a business with almost 500,000 followers! Brianca is a storyteller showing the behind the scenes o…
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This week we are joined by EJ Ekhato from Inventory Planner to share insights on how to prep your inventory for peak! EJ & Nick discuss; - Optimising your inventory purchasing - Stop guessing inventory & start using data - Want to increase your profit? Talk to your vendors! - Inventory strategies for PEAK - Getting sales without having any stock - …
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This week we are joined by Megan, Founder of Volashes. Volashes are a handcrafted eyelash brand that was founded in 2017 and moved to selling products online during the 2020 pandemic. In this episode Megan shares the top 7 secrets to growing your brands social media following and get MILLIONS of views across your content organically. If you are loo…
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This week we are joined by an outstanding brand that was listed on the Lightning 50 list of fastest growing Shopify brands in 2021! Nick is joined by Mikayla Moulton, Director of Marketing at trueCABLE. They dive into the methods trueCABLE have been using over the past few years to drive the highest ROI and scale their brand fast & sustainably! Whe…
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This week we are joined by Kim, Founder of Kim's Custom Caps, to share her inspiring story of how she founded her creative business and grew her brand through social media! Kim's story is incredibly inspiring - she started created crafts and after some time decided to niche in making custom graduation caps. Soon after, her content was reposted by I…
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In this episode we are doing something a little different... We recap and bring you the best bits from the Ecom Expo 2024, sharing marketing growth tips to help you grow your Shopify brand. Our host, Liv, speaks with the expert minds from UK leading brands such as Oreo, Mars Wrigley, Pizza Pilgrims, Lucky Saint, Rapanui and many more! Whether you'r…
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We first came across Snaffling Pig when they were featured in the Lightning 50 list of fastest growing Shopify brands of 2021! Years on we are joined by their Head Of Marketing, George Wells, to discuss Shopify growth strategies and how Snaffling Pig has continue to grow and evolve in this ever changing landscape. In this episode Nick and George co…
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In this episode Nick is joined by SEO consultant, Kieran Layton, from Spec Digital, to uncover the 10 things every brand is missing and can easily fix! From optimising product pages and collections to improving page speed and tracking, we discuss the most common SEO mistakes brands make and how to fix them. Learn how to improve your store's visibil…
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This week we are joined by the legendary MacCoy Merkley, CMO of Portland Leather Goods. MacCoy came on the show a couple of years ago to share how they grew an email list from 600,000 to 1.5million in 4 months. In this episode, MacCoy and Nick discuss how to expand your Shopify store by combining the power of paid advertising with strategic email m…
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In this episode we are joined by Adam Rosencrans from 2 Fur Doodie to explore the power of Micro Influencer Marketing! Nick and Adam discover how partnering with micro influencers can become a profitable strategy for building and scaling your Shopify brand. They break down the key benefits of micro influencer marketing, from cost-effective campaign…
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This week we are joined by PPC Expert, Dan Martin, from Spec to dive into Advertising your Shopify store on Google profitably! We break down three powerful strategies that will help you maximise your ad spend, drive high-quality traffic, and boost your sales without breaking the bank. Learn how to optimise your campaigns for better ROI, target the …
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In this episode we are joined by Nick Barreiro from Clay Imports. Nick came on last year to share the story of Clay Imports. Over the last 12 months, they have been transitioning from a brick and mortar store, to developing their Shopify store to satisfy customers without relying on human support! This has been achieved through customer specific in…
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In this episode we share the inspiring story of Ben, Founder of Wirth Hats a Shopify store that has funded over 6,500 therapy sessions to date, showcasing the power of combining commerce with compassion. Learn how to build a purpose-driven Shopify store that not only drives sales but also makes a significant social impact. Discover the strategies b…
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In this episode, we reveal the top three areas to skyrocket your Shopify store's growth in the upcoming year! 1. Defining your customer, understanding why they buy and building your brand around them. 2. Properly understanding profit, during the age of attribution confusion and better managing stock to boost profit. 3. Mastering email marketing to …
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This week is your ultimate guide to scaling your food business online! We are joined by Peter Pham, Founder of Phamily Eats to share his story of starting and scaling PhamilyEats into the full time food store it is today. Discover proven strategies for optimising your food store, from selecting the best food products to creating mouth-watering prod…
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In this episode we are joined by Brian Krug from Seguno - Email Marketing Automation Software for Shopify. Discover how to maximise your sales and customer engagement with email automation strategies tailored for your Shopify store in 2024! Learn to create personalised, timely email campaigns that drive conversions and build customer loyalty on the…
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Discover how to harness the power of influencers and micro-influencers to elevate your brand and drive sales on Shopify in 2024! Learn to identify the right influencers, craft compelling campaigns, and measure your ROI effectively. We'll explore the newest strategies for building authentic relationships and leveraging influencer content to engage y…
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In 2024 many of us believe Shopify dropshipping is not a lucrative business model anymore. However, it can be extremely successful if done correctly! In this episode, Nick dives deep into the world of Shopify dropshipping in 2024 with 3 steps to success for your store! Learn the latest strategies to select winning products, build a reliable supply …
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