Gymshark's £8m To £200m Growth Adventure (from an SEO & PPC Perspective)!

Winning With Shopify

Winning With Shopify에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Winning With Shopify 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

4M ago 55:15

MP3•에피소드 홈

This week we are joined back by the legendary marketing titan, Richard Chapple!
From starting his career on the ground floor in a retail store, Richard worked his way up to becoming Head Of Marketing at Play.com, then onto Group eCommerce Director of THG, and later becoming CMO of Gymshark, helping them scale from £8million-£200million!
Richard is now the Founder of The Growth Foundation helping high-potential businesses show them the right way to grow.
In this episode, Nick and Richard dive how to make money on SEO for business, how to scale your business, how to beat Google & Meta Ads, Google's AI prompts for SEO, the importance of testing and much more!
Key takeaways:
0:00 Introduction
5:42 CRO Tool: Order Rescue
12:57 How to Make Money on SEO for Business
16:48 SEO Campaign Example
20:04 How To Scale A Business
24:59 Scaling Gymshark £8M-£200M
33:19 How to beat Google & Meta Ads
39:16 Marketing Network: Search and Retargeting
45:00 Google's AI prompts for SEO
51:01 The Importance Of Testing
57:11 How To Reach Out To Richard
The Growth Foundation: https://www.thegrowth.foundation/
Reach out to the Spec team here: https://spec.digital/expertise/seo-services/
Website: https://winningwithshopify.com/
YouTube: https://www.youtube.com/@winningwithshopify
Instagram: https://www.instagram.com/winning_with_shopify/
TikTok: https://www.tiktok.com/@winningwithshopify
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