최고 Tourism Podcast 팟캐스트 (2024)

1
Discover the Authentic Charm of York County, South Carolina 18:55

2d ago18:55

18:55

Visit York County, led by CEO Andy Clinton, is a thriving tourism organization situated just outside Charlotte, North Carolina. The area, known for its rapid growth, offers a mix of suburban charm and rural appeal, making it a popular destination for families seeking authentic experiences. Clinton highlights the county's unique blend of local attra…

1
Marketing to the Solo Female Traveller 11:08

3d ago11:08

11:08

Welcome to Lookers into Bookers, the podcast where we explore the trends shaping the future of tourism. In today’s episode, we’re focusing on the rise of solo female travel and how businesses can tap into this growing demographic. With more women choosing to travel alone, understanding their motivations, spending habits, and desired experiences is …

1
What is Social Washing in Tourism? 54:26

17d ago54:26

54:26

Responsible, sustainable tourism has been gaining more and more attention, but now there’s the risk of "social washing". Lily Girma joins the show to discuss what social washing is, how it applies to the tourism industry, and how to avoid it. Guest: Lebawit (Lily) Girma is the founder of Tourism Lens. She is currently a full-time travel news report…

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Smart gets you further – EU Destinations Leading in Sustainable Tourism 16:23

26d ago16:23

16:23

In this episode of the EU Smart Tourism Podcast, we explore how the EU is helping destinations across Europe make tourism more sustainable and resilient. Misa Labarile, Policy Officer at the European Commission, DG GROW, is joined by Marlène Bartès also Policy Officer at the European Commission to discuss the Sustainable EU Tourism Project, which c…

1
Tour & Activities: 15 Years From Now 11:06

9d ago11:06

11:06

Welcome to Lookers into Bookers, the podcast where we explore the future of the tourism industry. In today’s episode, we’re taking a look at how technology could reshape the tours and activities sector over the next 15 years. From the rise of AI-powered tour guides to the decline of physical cash, the future is filled with exciting possibilities. W…

1
The Psychology of Consumer Behaviour in Marketing 13:03

17d ago13:03

13:03

Welcome to Lookers into Bookers, the podcast that helps you tap into the psychology of your customers to drive bookings. In today’s episode, we’re diving into the psychology behind consumer behavior in tour operator marketing. We’ll explore six key psychological factors that can influence a traveller’s decision to book: social proof, fear of missin…

1
Establish Balanced Revenue Streams for a Thriving, Secure Tour Business 12:28

24d ago12:28

12:28

Welcome to Lookers into Bookers, the podcast dedicated to helping tourism businesses thrive. In today’s episode, we’re focusing on the importance of diversifying your revenue streams as a tour operator or experience provider. Relying too much on one sales channel—like online travel agents (OTAs)—can leave your business vulnerable to unexpected chan…

1
“But Is It Safe To Travel There?” 58:44

1M ago58:44

58:44

“Is it safe to travel there” is a commonly asked question to most travel bloggers and creators. It’s also one of the most difficult to answer. We’re unpacking the complexities of safety while traveling. Guest: Sojourner White is a blogger, travel and education writer, and social worker who encourages others to make travel part of their life. She is…

1
Dealing with Negative Reviews 5:59

1M ago5:59

5:59

Welcome to Lookers into Bookers, the podcast that helps you turn challenges into opportunities in the tourism industry. In today’s episode, we’re tackling the topic of negative reviews. While it’s easy to see them as a setback, they can actually be valuable tools for improving customer satisfaction and refining your services. We’ll share practical …

1
Balancing Tourism and Community: How Aspen Pioneers Sustainable Destination Marketing 14:52

1M ago14:52

14:52

Eliza Voss, Vice President of Destination Marketing at the Aspen Chamber Resort Association (ACRA), provides fascinating insights into the delicate balance of managing Aspen's tourism while maintaining the quality of life for its residents. Business Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, b…

1
What Some Agencies Won't Tell You 8:09

1M ago8:09

8:09

Welcome to Lookers into Bookers, the podcast where we separate fact from fiction when it comes to tourism marketing. In today’s episode, we’re debunking some of the most common misconceptions about working with marketing agencies. A lot of promises are made to attract clients—like instant ROI, immediate results, or guaranteed bookings—but these exp…

1
Boom to Balance, Navigating the Travel Slowdown 13:29

1M ago13:29

13:29

Welcome to Lookers into Bookers, the podcast that keeps you up to date on the latest trends shaping the tourism industry. In today’s episode, we’re taking a closer look at the recent slowdown in travel bookings. After the “revenge travel” boom of 2023, travel patterns are stabilizing, returning to more familiar pre-pandemic levels. What’s driving t…

1
What Really is a Brand? 15:37

2M ago15:37

15:37

Welcome to Lookers into Bookers, the podcast where we dive deep into the strategies that turn casual customers into loyal advocates. In today’s episode, we’re discussing one of the most vital components of business success: brand building. A brand isn’t just your logo, product, or service—it’s the perception your customers have based on their exper…

1
Exploring Tourism and Community: Interview with John Urdi 23:08

2M ago23:08

23:08

Learn Tourism CEO Stephen Ekstrom sits down with John Urdi, the President and CEO of Mammoth Lakes, California, to delve into the unique challenges and opportunities that come with managing tourism in a remote yet breathtaking destination. With Urdi’s extensive experience in the tourism sector, listeners can expect an insightful discussion that goe…

1
Helping businesses become accessible through Nimbus Disability 22:10

2M ago22:10

22:10

Welcome to the Land, Leisure, and Tourism podcast, where we explore fresh ideas and drive innovation, inspiration, and growth across the land, leisure, and tourism sectors. Our mission? To empower businesses and arm you with the knowledge to help you grow and succeed in the tourism industry. We’re talking about accessibility across the tourism sect…

1
The Power of the Ballot: Voting and Cultural Tourism with Mark Trahant (Shoshone-Bannock) 35:39

2M ago35:39

35:39

Summary: In this conversation, Mark Trahant, a veteran journalist and member of the Shoshone Bannock Tribes, discussing the intersection of Indigenous voting rights, cultural tourism, and climate change. Trahant shares insights from his 50 years of reporting on Indian country, highlighting the significant impact of recent elections on Native commun…

1
How Food Transforms Our Travel Experiences 51:56

2M ago51:56

51:56

Food is more than just a means of sustenance – it’s an essential part of every culture. This makes food a big part of the travel experience. Through food, we’re invited to learn about and experience local culture, heritage, and tradition. We're chatting with Katie Johnson, host of the Tasty Trails Travel Podcast, about how food impacts and shapes o…

1
The Art of Turning Lookers into Bookers 13:41

2M ago13:41

13:41

Welcome to Lookers into Bookers, the podcast dedicated to helping you understand and optimise every step of your customer’s journey in the tourism industry. In today’s episode, we’re exploring the six critical stages of the Lookers into Bookers journey: Dreaming, Planning, Booking, Cancellation, Experiencing, and Sharing. Each of these stages offer…

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Page, Arizona: Angel Tadytin 37:20

2M ago37:20

37:20

Summary In this conversation, Angel Tadytin of the Navajo Nation shares her connection to her heritage, the significance of sacred places, and the importance of Indigenous culture. She discusses her work in social services, the Kinaalda ceremony, and her passion for running. She takes us to Northern Arizona and the Indigenous folks that work in tou…

1
Embrace Connections: Tico Soto’s Inspiring Journey in Tourism and Personal Growth 25:40

2M ago25:40

25:40

In this episode of Business Class, Learn Tourism Stephen Ekstrom welcomes Tico Soto, the founder of Tourism Tactics by Tico, to discuss his nearly three-decade journey in the tourism industry. With a warm and engaging style, Tico shares his insights on building relationships, navigating challenges, and the importance of passion in tourism. Tico's c…

1
Turning a countryside farm into a unique getaway with Sykes Holiday Cottages (Part 2) 18:17

2M ago18:17

18:17

Welcome to the Land, Leisure, and Tourism podcast, where we explore fresh ideas and drive innovation, inspiration, and growth across the land, leisure, and tourism sectors. Our mission? To empower businesses and arm you with the knowledge to help you grow and succeed in the tourism industry. Today we’re diving into the world of rural holiday lettin…

1
Turning a countryside farm into a unique getaway with Sykes Holiday Cottages (Part 1) 17:37

2M ago17:37

17:37

Welcome to the Land, Leisure, and Tourism podcast, where we explore fresh ideas and drive innovation, inspiration, and growth across the land, leisure, and tourism sectors. Our mission? To empower businesses and arm you with the knowledge to help you grow and succeed in the tourism industry. Today we’re diving into the world of rural holiday lettin…

1
Become a Media Company First 14:49

2M ago14:49

14:49

Welcome to Lookers into Bookers, the podcast where we help you turn potential customers into loyal customers. In today’s episode, we’re talking about a game-changing shift for tour operators: moving from just offering tours to becoming a full-fledged media company. What does that mean? It’s about producing engaging content across multiple platforms…

1
Unpacking User-Generated Content with Professor Bryan Lavin 21:38

2M ago21:38

21:38

Join us in this enlightening episode as we sit down with Bryan Lavin, a distinguished professor at Johnson and Wales University's College of Hospitality Management. Bryan shares insights from his dissertation on user-generated content (UGC) marketing campaigns, revealing key motivations and barriers that drive or hinder participation. Discover Brya…

1
Delivering unforgettable visitor experiences across the UK with The Experiences Group 28:15

2M ago28:15

28:15

Welcome to the Land, Leisure, and Tourism podcast, where we explore fresh ideas and drive innovation, inspiration, and growth across the land, leisure, and tourism sectors. Our mission? To empower businesses and arm you with the knowledge to help you grow and succeed in the tourism industry. Today’s guest is the Founder and Creative Director of The…

1
The Real Cost of Managing Your Own Marketing 17:03

2M ago17:03

17:03

Welcome to Lookers into Bookers, the podcast where we help you turn potential customers into loyal customers. In today’s episode, we’re diving into The Real Cost of Managing Your Own Marketing. If you’ve ever wondered just how much of your revenue should be going toward marketing, especially when you’re starting out, this episode is for you. We’ll …

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Destination Ann Arbor: Growing Together and Embracing Sustainability in Tourism – Insights from CEO Sarah Miller and Research Director Tim Crouson 22:14

2M ago22:14

22:14

In a recent podcast episode of Business Class, Sarah Miller, President and CEO of Destination Ann Arbor, and Tim Crouson, Director of Research at the same organization, shared insights on their roles, experiences, and the growth of tourism in Washtenaw County with Learn Tourism CEO Stephen Ekstrom. Both have deep roots in the organization, with Sar…

1
Emily Keneggnarkayaaggaq Edenshaw: Alaska Native Heritage Center 36:41

2M ago36:41

36:41

summary In this episode of the Cultural Tourism Podcast, Lexi Qass'uq Trainer speaks with Emily Keneggnarkayaaggaq Edenshaw (Yup’ik/Inupiaq), the president and CEO of the Alaska Native Heritage Center. They discuss the importance of cultural tourism, the role of the Heritage Center in preserving and sharing Alaska Native cultures, and the growing i…

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How Drayton Manor continues to be a top destination for unforgettable family fun! 25:47

3M ago25:47

25:47

Welcome to the Land, Leisure, and Tourism podcast, where we explore fresh ideas and drive innovation, inspiration, and growth across the land, leisure, and tourism sectors. Our mission? To empower businesses and arm you with the knowledge to help you grow and succeed in the tourism industry. We're excited to kick off our series with one of the UK’s…

1
Navigating Destination Management with Purpose: An Interview with Tina Valdecañas 21:49

3M ago21:49

21:49

Navigating Destination Management with Purpose: An Interview with Tina Valdecañas Learn Tourism CEO Stephen Ekstrom interviews Tina Valdecanas, Principal at Clarity of Place, on the latest episode of Business Class. In the recent podcast episode, Tina shared insights on her journey in the tourism industry, her firm’s unique approach to strategic co…

1
Meet the Host 9:46

3M ago9:46

9:46

Summary In this introductory episode of The Cultural Tourism Podcast, host Lexi Qass'uq Trainer shares her personal journey, the inspiration behind the podcast, and the importance of cultural tourism. She discusses her background as an Alaska Native person, her experiences with storytelling, and her desire to explore Indigenous places and cultural …

1
Welcome to the Land, Leisure and Tourism Podcast 0:49

3M ago0:49

0:49

Welcome to the Land, Leisure, and Tourism podcast, where we explore fresh ideas and drive innovation, inspiration, and growth across the land, leisure, and tourism sectors. Our mission? To empower businesses and arm you with the knowledge to help you grow and succeed in the tourism industry. For more information, please visit www.lltshow.com…

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Tourism: A Complex Force for Good – Insights from Santiago Rodriguez 29:32

3M ago29:32

29:32

Learn Tourism CEO Stephen Ekstrom interviews Santiago Rodriguez, a Ph.D. in tourism and author of The Tourism Practitioner newsletter on the latest episode of Business Class. Rodriguez offers a deep dive into the intricate world of tourism. Originally from Ecuador, Rodriguez has dedicated his career to understanding and improving the tourism sector…

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Does Travel Really Change You? 1:08:16

3M ago1:08:16

1:08:16

According to science, travel can change us. Erin chats with JoAnna Haugen about the ways that travel can change us. They unpack how turning to travel as a means for personal development is a privilege, and how we can make meaningful change both at home and abroad. In this episode: Erin and Kattie share updates. Erin and JoAnna each share and discus…

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Creative Collisions & Community Impact: with Dan Janes of Madden Media 23:54

3M ago23:54

23:54

In this episode of Business Class, Stephen Ekstrom sits down with Dan Janes, CEO of Madden Media, to explore the dynamic world of tourism marketing and community building. Dan shares his unconventional journey from angel investing and academia to leading a thriving media agency. Discover how Dan’s military background influences his leadership style…

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Smart gets you further - Data-driven Storytelling 23:49

3M ago23:49

23:49

In this episode, we explore the key element driving the future of tourism - data. We take a closer look at how cities are using data to enhance their tourism offer, manage visitor flows and create targeted campaigns. Misa Labarile, Policy Officer at the European Commission, DG GROW, together with experts on the topic, discuss how cities are using d…

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Creativity and Discipline: Gathan Borden’s Story 27:20

3M ago27:20

27:20

Gathan Borden, Client and Insights Relations Manager at Tourism Economics, recounts the challenges he faced growing up as the only black student in advanced classes. He shares how this experience instilled a constant need to prove his worth, a trait that has carried through his career. Gathan draws creativity from his late mother and discipline fro…

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Sarasota Secrets: Hidden Gems and Future Visions with Erin Duggan 29:01

4M ago29:01

29:01

Join us for an engaging conversation with Erin Duggan, President and CEO of Visit Sarasota County, as she shares her journey from local resident to leading tourism professional. In this episode, Erin reveals the unique charm of Sarasota County, dispels old misconceptions about the area's seasonality, and highlights how community engagement drives t…

1
Rural Roots & Tourism Truths: Empowering Communities with Sarah Benoit 27:27

4M ago27:27

27:27

Join us in this insightful episode of Business Class as we sit down with Sarah Benoit, co-founder and lead instructor of JB Media Institute in Asheville, North Carolina. With over 22 years of experience in tourism marketing, Sarah shares her journey from big-city travels to falling in love with the hidden gems of rural America. Discover how her pas…

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From Marketing Maven to CEO: Katherine O'Donnell's Journey in Richmond's Tourism Scene 26:05

4M ago26:05

26:05

In this episode, we sit down with Katherine O'Donnell, the newly appointed President and CEO of Richmond Region Tourism. Katherine shares her remarkable 22-year journey with the organization, revealing how she transitioned from publications coordinator to the helm of a major destination marketing organization. Discover how her unexpected career pat…

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Hand Sanitizer to High-Flying Strategies: Cambria Jones on Navigating Careers and Destinations with Searchwide Global 17:52

4M ago17:52

17:52

Rising Through the Ranks: A Journey in Marketing and Experience with Amber Jones In this episode of the Business Class podcast, Steve interviews Amber Jones from Searchwide Global. Amber discusses her career progression from Marketing Manager to Chief Marketing and Experience Officer. She compares working in an executive search firm to her previous…

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From Teen Struggles to Tourism Leader: Dawnielle Tehama on Resilience, Regeneration, and Connection 34:39

5M ago34:39

34:39

In this powerful episode of Business Class, host Stephen Ekstrom sits down with Dawnielle Tehama, a Senior Associate Principal at Coraggio Group and an enrolled Klamath Tribal member, who shares her remarkable journey from a homeless teen to a leader in the tourism industry. Dawnielle opens up about the challenges she faced growing up, how her deep…

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Newsroom to Tourism Boom: Lisa Bethea’s Blueprint for Destination Success 18:22

5M ago18:22

18:22

In this episode, we chat with Lisa Bethea, Director of Destination Services for Visit Frisco. From a broadcast news career to a leading role in tourism, Lisa’s journey is a story of resilience and passion. Join us as we explore her unique path and the lessons she's learned. From Broadcast News to Hospitality Lisa’s shift from broadcast news to hosp…

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Stewardship in Action: Mat Woods on Leading Sustainable Tourism in Queenstown NZ 29:22

5M ago29:22

29:22

In this episode of the Business Class Podcast, host Steve Ekstrom welcomes Mat Woods, the CEO of Destination Queenstown in New Zealand. Mat shares his unexpected journey from running a retail chain specializing in outdoor gear to becoming the CEO of a regional tourism office. He highlights his passion for the outdoors and his commitment to environm…

1
Game Changer: How Sports Tourism Fuels Community Growth with John David, Sports ETA 21:10

5M ago21:10

21:10

In this episode of the Business Class Podcast, host Steve Ekstrom sits down with John David, President and CEO of Sports ETA, to explore the dynamic intersection of sports tourism and adventure. John shares the rich history of the Sports Events and Tourism Association, detailing its evolution from a small group of 12 sports commissions in 1992 to a…

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Colin Carson: Cultivating Local Pride for Sustainable Tourism 25:50

5M ago25:50

25:50

In this episode of the Business Class podcast, host Steve Ekstrom talks with Colin Carson, CEO of Tourism Prince George, a destination nestled in the heart of British Columbia. Colin shares insights into his journey from university to Denmark to China and back to Canada, all while discovering his passion for tourism. They discuss the importance of …

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Discovering Tampa Bay: A Treasure Awaits with Santiago Corrada 20:05

6M ago20:05

20:05

Just days before the destination marketing community converges on the vibrant landscape of Tampa Bay for the annual Destinations International Conference, Steve Ekstrom revisits his engaging conversation with Santiago Corrada, President & CEO at Visit Tampa Bay. Santiago shares his passion for the industry, his insights on the rebranding journey th…

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Beyond Bourbon Street: Navigating New Orleans Tourism with Alice Glenn 17:49

6M ago17:49

17:49

Welcome to another episode of the Business Class Podcast with your host, Steve Ekstrom. Today, we delve into the vibrant world of destination marketing with a special guest who knows it intimately. Joining us from the heart of New Orleans is Alice Glenn, Executive Vice President of New Orleans and Company. Alice brings a wealth of experience shaped…

1
Building Networks and Giving Back: A Conversation with Keith Douglas 21:58

6M ago21:58

21:58

In this episode of a podcast hosted by Stephen Ekstrom, CEO and Co-founder of the Nonprofit Tourism Academy | tourismacademy.org, Keith Douglas from KD & Co Advisors discusses the importance of spontaneous networking, community involvement, and sustainability within the tourism industry. They delve into the successes of Out Professionals, a network…

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John Marshall: Empowering Local Stakeholders for Sustainable Cultural Tourism 31:09

6M ago31:09

31:09

In this episode, Stephen Ekstrom, CEO and Co-Founder of Tourism Academy, has a conversation with John Marshall, Founder and Chief Stewardship Officer at NYC Borough Pass. John shares his extensive journey in the tourism industry, the creation and mission of the NYC Borough Pass, and his efforts to promote and preserve New York City's diverse cultur…

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