최고 The Difference Maker Podcast 팟캐스트 (2024)

1
Never Rely on One of Anything - Especially with Marketing 30:14

5d ago30:14

30:14

In this episode, the team delves into the concept of never relying on a single approach, particularly when it comes to marketing strategies. Brad and Jeanine share their experiences navigating the ever-evolving landscape of client acquisition and how they have adapted their marketing over time. Brad reveals the majority of his new business (a stagg…

1
Why Being Selfish Makes Athletes More Successful 41:33

8d ago41:33

41:33

Why do the world’s best athletes focus on themselves first? In today’s podcast, we explore how embracing selfishness is the secret to reaching your athletic potential. Find out how this mindset shift can help you sharpen your focus, build resilience, and elevate your game. If you want to change how you think about success in sports, tune in now!Epi…

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Planning A Client Appreciation Event 25:40

12d ago25:40

25:40

This episode of The Difference Maker Revolution Podcast explores the importance of client appreciation events for photographers. We delve into the reasons why showing gratitude to clients is crucial for building long-term relationships, and discuss the key considerations when planning such events. It’s important to make clients feel like part of a …

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The 5-MEGA TRENDS impacting the Photography industry - Part 2 42:27

19d ago42:27

42:27

In this episode, we’re still talking about the five mega trends affecting the photographic industry. We continue on the second mega trend - the self-centric photography industry, where photographers often believe that their clients value their unique style and art rather than the emotional connection and meaning they derive from the photographs. We…

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The 5-MEGA TRENDS impacting the Photography industry - Part 1 34:21

26d ago34:21

34:21

This episode is the first in a series of three that focuses on the 5 Mega Trends impacting the photography industry. Knowing the movements affecting the industry enables strategic planning, which is critical for your business. Strategic planning involves understanding where we want to go and using trends and information to predict the future. Effec…

1
How Your Beliefs Guide Your Athletic Performance 30:35

1M ago30:35

30:35

In episode 76 of the Difference Maker Podcast we discuss how beliefs affect your athletic performance. We breakdown what they are, where they come from, and how to remove them regularly. Don't allow limiting beliefs to stand in your way. Let us know what you think in the comment section below. —APPLY TO WORK WITH US IN OUR ONE ON ONE COACHING PROGR…

1
From Crickets to Clients: Paid Ads That Work 35:08

1M ago35:08

35:08

As photographers, we know that relying on organic reach isn’t enough to sustain your business. Paid ads should be a core part of your marketing strategy, as they can instantly boost your visibility and drive more engagement. Paid ads also give you the power to target specific audiences, meaning you can showcase your unique style to those who are mo…

1
The Importance of a Positive Mindset 30:51

1M ago30:51

30:51

Maintaining a positive mindset is crucial for photographers, as it can significantly impact their business success. Focusing on solutions rather than dwelling on problems can often manifest the very solutions you’re searching for. Jeanine shares personal stories from childhood, how her mother instilled in her a positive attitude by always looking f…

1
How We Help Athletes Go From Great To Unstoppable (A Lauri Markkanen Story) 29:46

2M ago29:46

29:46

In episode 75 of the Difference Maker Podcast we discuss Lauri Markkanen and his latest contract achievement with the Utah Jazz. We have been working with Lauri for years now and look to share pieces of his story with you. His story is one from going great to iconic. Let us know what you think in the comment section below. —APPLY TO WORK WITH US IN…

1
How to Make EFFORTLESS Sales 30:47

2M ago30:47

30:47

Are you making effortless sales? Effortless sales strategies are essential for ensuring a steady flow of bookings, providing financial stability and allowing you to focus on your craft. A streamlined sales process enhances the client experience, making it easier for them to engage with your services without feeling overwhelmed or confused. The team…

1
Make Networking Work For You 27:23

2M ago27:23

27:23

Networking is more than just exchanging business cards, it’s about building relationships, especially within the photography industry. Human interaction is key to creating connections that lead to new opportunities, collaborations, and business growth. In this episode Ronan and Steve discuss the ways they have built their network, how they make use…

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Build it and they will come - No - You need to be proactive!!! 37:30

2M ago37:30

37:30

How can you turn leads into bookings? It isn’t enough to build a brilliant business, you need to market it to raise awareness with your potential customers. No business succeeds without hard work. Whilst amazing products help, they aren’t enough by themselves. A complementary marketing strategy is necessary for a successful business. The team talks…

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5 Mental Training Mistakes of Elite Athletes 36:30

2M ago36:30

36:30

Are you ready to elevate your athleticism by enhancing your mental resilience? If you're an athlete looking to dominate your sport, then starting mental training can be a game-changer. In episode 74 of the Difference Maker Podcast we discuss the 5 Mental Training Mistakes Every Athlete Must Avoid. No matter your sport or skill level, this episode w…

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How to increase your sales with a 3XM Folio Box (Treasure Box) 31:37

2M ago31:37

31:37

Folio boxes have become an essential tool for photography businesses, as both product and advert. Whether showcasing a portfolio, presenting a product, or delivering documents, folio boxes add a touch of sophistication that leaves a lasting impression. Businesses can design folio boxes to match their brand, incorporating logos, colours, and high-qu…

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What Photographers Can Learn From A Holiday In Aruba 34:04

3M ago34:04

34:04

Personalised service is key to making clients feel like family. Just as a memorable holiday caters to your preferences, offering customised services can make clients feel special and valued. By treating each client with a unique approach tailored to their individual needs, photographers can build strong, lasting relationships. Asking clients about …

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The Game-Changing Mindset Hack of Iconic Athletes 39:39

3M ago39:39

39:39

What is it that separates the good athletes from the iconic ones? Unsuccessful athletes have the same targets as successful ones, but their habits are what get them different results. But there's something deeper than that - there's a philosophy that they have behind those habits that allows them to achieve more than anyone else around them. One th…

1
Who Is Your Competition? 33:13

3M ago33:13

33:13

Do you know who your biggest competitor is? It might not be who you expect. Today we're exploring the challenges of competing in the photography industry, and particularly why fellow photographers aren’t your main rivals. Travel agents are actually a much bigger rival to photographers, and as such it’s important to market and cater to clients durin…

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How To Transition Your Displays For Different Seasons 37:16

3M ago37:16

37:16

Today, we're exploring how photography studios can excel in the art of seasonal display changes to captivate and engage clients all year round. Each season offers unique opportunities and challenges, and we'll delve into effective strategies for keeping your studio’s visual marketing fresh and appealing. We discuss how to adapt your studio's aesthe…

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E76 | Hiring & Building A Team In The Photography Industry 34:11

3M ago34:11

34:11

Do you know the difference between a Studio Manager and a Studio Coordinator? Both are crucial for keeping studios running smoothly, but knowing which one your studio needs can be even more important for your hiring process. Coordinators handle scheduling, client communication, and logistics, allowing photographers to focus on their creative work. …

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E75 | Beating the ‘Silent Recession’ 29:31

3M ago29:31

29:31

A Silent Recession occurs when you and other businesses feel financial strain, even though the economy hasn't officially entered a recession. In today’s episode, the team discusses the pitfalls business owners often fall into when facing a silent recession and how you should respond to them. As a photographer, recessions can mean facing fewer booki…

1
E74 | Top Tips on offering finance options to your clients 28:35

4M ago28:35

28:35

Join Ronan, Steve, and Bradley delve into the financial strategies photographers use to accommodate clients and keep their businesses thriving. In this episode, you'll discover: ✅ Finance vs. Self-finance Payment Plans: Learn the key differences between client payment plans and third-party financing, and how each affects cash flow. ✅ Choosing the R…

1
Why Most Athletes Don't Reach Their Full Potential And 5 Things You Can Do to Ensure It 39:03

4M ago39:03

39:03

Most athletes don't reach their full potential. Think, we've all had that one teammate that we thought would become professional and have a long career, only to end up falling short. Why? Why did that happen to them when they had such skill and promise? In episode 72 of the Difference Maker Podcast, we break down why some athletes never reach their…

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E73 | How to get the most from your Expo Marketing 30:50

4M ago30:50

30:50

Ready to unlock the ultimate formula for trade show success? Buckle up for our latest podcast episode, where the team spills the beans on how to turn your booth into a booking powerhouse! In this episode, the team delves into the critical goal of participating in trade shows and expos: securing bookings. They emphasize that lead generation and bran…

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E72 | Fill your business with the oxygen it needs 32:37

4M ago32:37

32:37

In this episode, the team dives into the critical role of cash flow in your business. Ever heard the saying, "Cash is like oxygen"? Without it, your business can suffocate quickly. Join us as Ronan, Jonathan, Brad, and Jeanine unpack the secrets to keeping your cash flow healthy and your business thriving. From clever payment plan strategies to man…

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E71 | How To Overcome Clients Cancelling or Rescheduling Last Minute 37:09

4M ago37:09

37:09

In today's fast-paced world, clients sometimes need to cancel or reschedule their sessions at the last minute. While we appreciate clients informing us 48 or 72 hours in advance, some cancel just an hour or even 15 minutes before the appointment. This can be particularly challenging for photographers, who invest significant time and effort in prepa…

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What Most Athletes Get Wrong About Success And the 5 Basic Habits You Must Master 36:42

5M ago36:42

36:42

Here’s the crazy thing: 90% of athletes get success wrong. Yep, you read that right - 90%!!! Why? Because they don’t do the basics right. This past week we shot a podcast episode about this where we dove deep on a story with an NFLer we work with and how he’s dominating OTA’s by simply focusing on these 5 basics…And the best part is? We gave you wa…

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E70 | Offers and Marketing In The Photographic Industry 30:30

5M ago30:30

30:30

In the fast-paced and competitive world of photography, offers are invaluable tools for photographers. They not only aid in attracting new business but also provide potential clients with a glimpse of the photographer's skills and style before committing to a full package. Despite their clear advantages, some photographers feel hesitant about runni…

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E69 | Making Your Work Priceless 37:52

5M ago37:52

37:52

Are you ready to embark on a journey of discovery and connection? In this captivating discussion, the team delves into the profound impact of nurturing relationships and the transformative power of capturing meaningful moments through photography. Unlock the secrets to meaningful connections and transformative experiences! Together, let's celebrate…

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The 8 Philosophies of Every Top Athlete 34:53

5M ago34:53

34:53

What really separates the iconic athletes from just the good ones? Sure, their skills, but it’s something deeper than that. Have you ever noticed that the best athletes in the world live differently than the rest? It’s almost like they do something different than everyone else. Truth is, they have wildly different philosophies than the majority; th…

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E68 | The Secret To Attracting 'Potential Clients' 31:06

5M ago31:06

31:06

Join us the team delve into the transformative power of mindset and intention in the world of marketing. Discover why marketing is more than just spending money—it's an investment in your business's growth. Learn how consistency and repetition are key, and conquer your fear of reaching out to potential clients. From branding to effective use of off…

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E67 | Why are Client Avatars so important? 37:08

5M ago37:08

37:08

Client avatars are like idealised portraits of our perfect customers, representing who they are and what they value. They guide our efforts to provide top-notch service tailored to their needs. However, sometimes, despite our best efforts, there are clients who prove difficult to engage with—they seem disinterested or unresponsive. It's crucial to …

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E66 | How should you use Deposits and Session Fees? 35:11

6M ago35:11

35:11

In the world of photography, the importance of session fees and the stigma surrounding deposits are topics that come up all too often. A client is putting their trust in you when they pay, making how you handle session fees crucial when dealing with both new and existing clients. However, some clients choose to cancel 24 hours before a session, or …

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E65 | It's NOT about luxury - It's about Making A Difference 37:49

6M ago37:49

37:49

In the world of photography, the concept of 'luxury' often takes centre stage, with many photographers branding themselves as providers of premium services complete with lavish extras. However, this approach doesn't always yield a bustling client base. Instead, by prioritising the delivery of high-quality results, photographers can demonstrate thei…

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E64 | How to Properly Connect with Clients and Stop Them from Ghosting You 29:38

6M ago29:38

29:38

Are you finding it difficult to truly understand your photography clients and keep them engaged? Asking the right questions is key to discovering what matters most to them and making an emotional connection. Small acts of empathy like active listening and focusing on their goals, rather than just the technical aspects of the shoot, can build strong…

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E63 | Facebook -v- Google for Lead Generation 30:24

6M ago30:24

30:24

Tired of relying on Google to bring in leads and waiting by the phone hoping it will ring? With proactive marketing through Facebook ads, you can generate your own quality leads and have meaningful conversations with potential clients. When you understand what your audience truly wants and focus on their needs and desires rather than just photograp…

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Nuno Santos: AS Roma, Jose Mourinho, and How the Best Goalkeepers In the World Think 1:10:00

6M ago1:10:00

1:10:00

In episode 69 of the Difference Maker Podcast Matt sits down with former AS Roma Goalkeeper Coach, Nuno Santos. They discuss AS Roma, Jose Mourinho, and how the best goalkeepers in the world think. If you want to have a weekly resource to build your resilience, then you’ll want to sign up for the Molliteum Insider. This is a once-per-week newslette…

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E62 | Difference Makers Don't entertain 'Sellers Remorse' because their Client is Always the Hero! 36:28

6M ago36:28

36:28

How can you become a difference maker in your photography business? By focusing less on yourself and more on your clients. As a difference maker, your goal should be to understand each client's unique needs and provide a transformational experience. This means truly listening without judgement and helping clients feel valued. It also means getting …

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E61 | Difference Makers Keep All Their Weeding For The Garden 35:07

7M ago35:07

35:07

How do you qualify leads? Are you calling every lead and making a quick judgement? Or are you spending time and effort getting to know them? Quick judgements may seem like a sensible strategy, but the team discussed the importance of quality over quantity, particularly when it comes to how you spend your time. Ronan asks Jeanine and Steve how they …

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E60 | What does 'defining your own success' mean? 29:36

7M ago29:36

29:36

Is success truly defined by money and achievements, or is there more to it? For Jonathan and Ronan, true success is about so much more. They discuss how to define success on your own terms rather than comparing yourself to others. Whether you want to build a multi-million dollar studio or earn a modest living, your version of success is valid as lo…

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3 Important Decisions That Every Athlete Must Make If They Want to Be Successful 38:22

7M ago38:22

38:22

In episode 68 of the Difference Maker Podcast we discuss the 3 important decisions that every athlete must make if they want to be successful. They are: 1. What do they want to create for themselves? 2. Who they want to be? 3. What they're willing to give in order to be successful? If you want to have a weekly resource to build your resilience, the…

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E59 | What is Difference Maker Marketing? 25:10

7M ago25:10

25:10

In this episode of the podcast, the Difference Maker Revolution team talk about Difference Maker Marketing and how it differs from what most photographers think about marketing. In this episode you will hear: What your marketing should NOT be about What photographers typically believe is a "qualified lead" The demographic that tends to spend the mo…

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E58 | The Difference Maker Revolution is born! 27:12

7M ago27:12

27:12

In this episode of The Difference Maker Revolution Podcast the team discuss their coming together with Steve Saporito Education to kickstart the Difference Maker Revolution! They discuss the importance of photographers focussing on their clients above all else in order to survive in this modern world. They explore the effects of technology, such as…

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How to Train the Mindset of Young Athletes: Resilience for Youth Sports 38:56

8M ago38:56

38:56

When is it time to start mental or mindset training for youth athletes? Is there an age when they should start? Can you start them earlier than you think? In episode 67 of the Difference Maker Podcast we discuss how to train the mindset of young athletes and when they can start. Follow along and check out our resources linked below. If you want to …

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E57 | Get Different Marketing with Mike Michalowicz & The Fully Booked Photographer Team - Part 2 32:44

8M ago32:44

32:44

In this episode of The Fully Booked Photographer the team shares the second half of a webinar from Mike Michalowicz about implementing his “Get Different” marketing techniques for photographers. They discuss brainstorming creative marketing ideas for various genres of photography including newborn/maternity, family portraits, pet photography, and b…

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E56 | Get Different Marketing with Mike Michalowicz & The Fully Booked Photographer Team - Part 1 32:02

8M ago32:02

32:02

In this episode of The Fully Booked Photographer the team shares a webinar from Mike Michalowicz about implementing his “Get Different” marketing techniques for photographers. They discuss brainstorming different marketing ideas for various genres of photography like weddings, portraits, and newborns. Mike Michalowicz leads the team in an idea mini…

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E55 | The Art of Proactive Marketing 38:14

8M ago38:14

38:14

In this episode of The Fully Booked Photographer the team discusses the importance of having a proactive marketing system in place for photographers. They discuss how relying solely on clients finding you through search engines or referrals is not enough to build a sustainable, profitable photography business. The team emphasises that photographers…

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E54 | Making the best of Photography Conference Season 29:46

8M ago29:46

29:46

In this episode of The Fully Booked Photographer the team discusses tips for attending Imaging USA and other trade shows. Jeanine shares her top tips for getting the most out of trade shows and conferences after attending them for over 20 years. Some of her tips include understanding your reasons for attending, taking notes on what you learn each d…

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E53 | The Difference Maker Revolution! 31:31

9M ago31:31

31:31

In this episode of The Fully Booked Photographer the team discusses the Difference Maker Revolution movement they're starting. They discuss their vision for creating a movement that shifts the focus of photography from artistic expression to transforming clients' lives. They aim to make photographers "difference makers" rather than just vendors of …

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Unlocking Peak Performance: Athletes' Guide to a Game Changing Mindset for the New Year in 2024 57:59

9M ago57:59

57:59

Start 2024 off with a bang and change your mindset for the year. In this episode of the Difference Maker Podcast, we discuss what it means to shift your mindset, the importance of the story that you tell yourself, change your beliefs, change your daily habits, and create new values. Develop yourself as both a person and athlete this year and take y…

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E52 | What we all learned from 2023 that we will deploy in 2024 35:41

9M ago35:41

35:41

In this episode of The Fully Booked Photographer the team discuss their key learnings from 2023 and goals for 2024. They discuss the importance of taking consistent action in your business while also having an underlying strategy and understanding the reasons behind why you’re doing what you do. Delayed gratification is also discussed as an importa…

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