최고 How To Saas 팟캐스트 (2024)

1
EP34: Don't Freak Out About Quantitative Results 30:08

4M ago30:08

30:08

When you're in the early stages of building a business, you need to move quickly. But when you're testing growth channels, there is a difference between moving quickly and freaking out. In this episode of the InDemand podcast, host Asia Orangio, founder of DemandMaven, uncovers the pitfalls that teams can fall into when reacting to quantitative res…

1
EP33: Top Customer Research Mistakes 39:35

4M ago39:35

39:35

Customer research is a critical part of growth. However many teams and founders make big mistakes when they do their research. What are the mistakes you need to avoid? In this episode of the InDemand podcast, Asia Orangio, founder of DemandMaven, highlights the most common mistakes in conducting customer research and gives examples of how to avoid …

1
EP32: What if We're Bad at Product Management? 33:21

5M ago33:21

33:21

Product management isn’t easy. And the reality is some founders just aren’t that good at it. In this episode, Asia Orangio, CEO of DemandMaven, discusses the importance of effective product management in growth and why striving for 'quality of life improvements' - small tweaks to existing features - over 'value generators' - hurts growth. If you ha…

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EP31: Globalization and the Importance of Understanding Customer Behavior with Angeley Mullins 29:45

5M ago29:45

29:45

In this episode of In Demand, Asia Orangio, CEO of DemandMaven, chats with Angeley Mullins live from SaaStock. Angeley is a seasoned commercial and operations executive ( E-Commerce & B2B SaaS) with leadership roles across the US, EMEA, & APAC including: Amazon, Intuit, and GoDaddy. She is currently Chief Commercial Officer at Resourcify. Angeley f…

1
EP30: Qualitative vs. Quantitative 21:42

5M ago21:42

21:42

Description: As we approach the end of the year, we rely on the information we have to make decisions and plans for future growth. In order to have a full picture, it is critical to have been capturing high-quality qualitative as well as quantitative information. In this episode of In Demand, Asia Orangio, CEO of DemandMaven, breaks down why both t…

1
EP29: Focusing vs. Niching 30:09

5M ago30:09

30:09

When it comes to building a business there is a big difference between focusing and niching. In this episode of In Demand, Asia Orangio, CEO of DemandMaven, breaks down how you can achieve focus by niching, but why you don't have niche to achieve focus. TL;DL: 2:00 - When we talk about focusing, it is a founder really dedicating for a period of tim…

1
EP28: The Top 5 Growth Drivers 21:46

6M ago21:46

21:46

What are the best areas to focus on when you’re trying to drive growth in your company? In this episode of In Demand, Asia Orangio, CEO of DemandMaven, breaks down the top five growth drivers for SaaS businesses. Growing Awareness Growing Traffic Capturing More Leads Increasing Sales Increasing Business Capacity TL;DL 1:00 - What are the top 5 grow…

1
EP27: Growth During an Economic Downturn 24:04

6M ago24:04

24:04

In this episode of In Demand, Asia Orangio, CEO of DemandMaven, breaks down the strategies successful companies have used to survive and grow through downturns and how to apply it to your business. TL;DL: 1:00 - A lot of companies simply over-hired during the past couple years of growth and the layoffs now are correcting for that as opposed to a gr…

1
EP26: The SaaS Black Hole 30:24

1y ago30:24

30:24

Are you building a SaaS product but have not yet got your first paying customers? You might be in or about to go into the SaaS Black Hole. In this episode of In Demand, Asia Orangio, CEO of DemandMaven, breaks down the SaaS black hole and covers how to think about pivoting, building your team, and bringing in outside help when you’re in this phase …

1
EP25: Top 5 Areas for Growth 22:28

1y ago22:28

22:28

Are you investing in marketing, but not seeing the growth you were aiming for? It might be because you’re overlooking another key growth area. In this episode of In Demand, Asia Orangio, CEO of DemandMaven, breaks down the top five areas to look at first when it comes to growth. You’ll learn why marketing might not be the best lever to pull in your…

1
EP24: Painkiller vs. Vitamin 20:14

1y ago20:14

20:14

Are you building a painkiller or a vitamin? In this episode of In Demand, Asia Orangio, CEO of DemandMaven, breaks down the two categories of products and how you can use the concept in marketing your SAAS business. You’ll learn why most successful SAAS businesses are pain killers, examples of both types of business, and how your messaging and posi…

1
EP23: The 8 Customer Yeses 24:09

1y ago24:09

24:09

Every long-term customer your business has went through a series of decision and said yes at each step along the way. In this episode of In Demand, Asia Orangio, CEO of DemandMaven, breaks down the 8 customer yeses and how you can create an environment that makes it easier to get a yes each step of the way. TL;DR 2:30 - There is a series of 8 yeses…

1
EP22: Unaware Audiences 26:32

1y ago26:32

26:32

Your business growth feels like it’s plateauing and so you’re thinking about focusing on a less aware audience is that a bad idea? In this episode of In Demand, Asia Orangio, CEO of DemandMaven, breaks down 5 levels of audience awareness and where it makes sense to place your marketing attention and budget. TL;DR 3:00 - Going after unaware audience…

1
EP21: First marketing hire 26:45

1y ago26:45

26:45

Now that you know the basics of how to get started with building out a marketing team it’s time to diving into how and when to hire your first marketing leader. In this episode of In Demand, Asia Orangio, CEO of DemandMaven, breaks down types of marketers that makes since as a first hire, where to sources them from, and how to set them up for succe…

1
EP20: Hiring a marketing team 30:46

1y ago30:46

30:46

One of the questions most founders have is, "How do I start building a marketing team?" In this episode of In Demand, Asia Orangio, CEO of DemandMaven, breaks down the options that exist for founders starting to build out their marketing teams and what is the best fit for companies depending on the budget and time constraints they are facing. TL;DR…

1
EP19: High performing CEO 42:01

1y ago42:01

42:01

What are the four traits that separate the highest performing CEOs from their peers? In this episode of In Demand, Asia Orangio, CEO of DemandMaven, breaks down the decision-making and approaches great CEOs use to consistently generate results. Here’s the link to the article discussed in todays episode: https://hbr.org/2017/05/what-sets-successful-…

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EP18: Founder to CEO 28:18

1y ago28:18

28:18

As a founder it can be hard to pull back and step into the role of CEO, but usually that is the most important move you need to make for the long term success of your company. In this episode of InDemand, Asia Orangio, CEO of DemandMaven, breaks down how to think about making the transition from being a great founder to being a great CEO! Timestamp…

1
EP17: The 3 stages of marketing 28:56

3y ago28:56

28:56

Is your marketing great, good, or non-existent? No matter where it is today, it’s important to recognize where you are and what your next steps should be. In this episode of InDemand, Asia Orangio, founder of DemandMaven, breaks down the three stages of marketing, how to know which stage you're in, and what to do to level up from one stage to the n…

1
EP16: The 3 stages of growth 22:56

3y ago22:56

22:56

Is your growth strategy working? There are few questions as important. In this episode of InDemand, Asia Orangio, founder of DemandMaven, walks through the three stages of growth, and the key actions for assessing and planning for improvement from each stage. Understanding where we are at when it comes to growth will help you know where to focus an…

1
EP15: How to prioritize your growth ideas 28:14

3y ago28:14

28:14

As a founder, you probably think of new growth ideas everyday. But how many of the ideas do you follow through on? Deciding how to prioritize your growth ideas is the critical first step to implementing them. In this episode of InDemand, Asia Orangio, founder of DemandMaven, walks through the different frameworks you can use to evaluate your growth…

1
EP14: Can you measure product-market fit? 24:46

3y ago24:46

24:46

How do you know if you have product-market fit? You measure it! In this episode of InDemand, Asia Orangio, founder of DemandMaven, breaks down the different ways to think about measuring product-market fit and how to apply it in your SaaS business.저자 Asia Orangio

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EP13: How product-market fit ACTUALLY works 21:05

3y ago21:05

21:05

Does your business have product-market fit? Are you sure? There can be a lot of grey area when it comes to understanding your business's product-market fit, but with a bit of examination, we can bring clarity to the topic and plot a course for strengthening your products fit with the market. In this episode of In Demand, Asia Orangio, founder of De…

1
EP12: How Long Does it Take to See Marketing Results 56:32

3y ago56:32

56:32

When it comes to measuring marketing nuance is key. For every market, product, and business, the results of marketing have their own specific context. To understand when you should be expecting results from your marketing efforts, you need to understand the context of that work.저자 Asia Orangio

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EP11: Why Every Founder Needs a Market Vision 27:42

3+ y ago27:42

27:42

We all start our businesses for different reasons. For some, it is a personal pain point--a problem that we want to solve for ourselves. For others, it is a person or group that we want to help. No matter how you start as a founder, it is crucial that you find the big why for your business--the reason your business exists.…

1
EP10: How to Compete in an Overcrowded Market 28:40

4y ago28:40

28:40

In this episode of In Demand, Asia Orangio, founder of DemandMaven, shares the principles for growing a SaaS company when you are competing in an overcrowded market. At DemandMaven, we just wrapped up a project for a client that was in one of the most competitive markets. While we had some incredible wins, we also had many lessons learned. We disti…

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29: How to grow through acquisitions, focus and culture with Dave Gray 1:00:29

4+ y ago1:00:29

1:00:29

On episode 29 of the How To SaaS podcast, Shiv interviews Dave Gray, the former CEO of Daxko and current CEO of the Biso Collective. Dave and Shiv discuss how Daxko deployed a growth by acquisitions strategy to scale its business and the importance of focus in growing companies. Dave also shares the vision for his new initiative, Biso Collective, a…

1
How to hire a rockstar product manager 5:44

4+ y ago5:44

5:44

On this episode of How To SaaS, we discuss how to hire a rockstar product manager and what aspiring product leaders need to become to be effective. Your Product leader needs to:1. Understand the intersection of product management encompasses UX, Tech and Business and be able to serve the needs of each2. Be market focused to help the rest of the com…

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How to build a content strategy for your SaaS company 5:03

4+ y ago5:03

5:03

Are you trying to figure out your content strategy? Here are 6 simple steps that can help you create a massive content backlog:1) Who are you trying to help / serve? Ideally, use a real life example.2) What keeps them up at night? What problems are they facing?3) What are the negative consequences of their problems? What happens if they don't solve…

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How to forecast sales projections more effectively 9:47

4+ y ago9:47

9:47

Has your company ever missed its quarterly or annual sales projections? This is one of the top reasons why C-Level executives are let go from growing companies. It often happens inside companies where forecasting is treated more like a math exercise and the underlying growth model for the business isn't strong enough. That's why on this episode of …

1
How to align sales and marketing 6:43

4+ y ago6:43

6:43

Have you ever been in a meeting where marketing claims that it is generating all these MQLs but sales isn't converting them, while sales claims the MQLs they're receiving are really not that good? On this episode, I talk about how MQLs are completely the wrong metric to use for alignment. Instead Sales Accepted Leads can do a far better job of brin…

1
How to get more budget for content 6:03

4+ y ago6:03

6:03

Have you ever tried to get more funding for Content Marketing initiatives or team members, only to have your CEO / CFO / CMO tell you there's not money in the budget for that? On this episode of How To SaaS, Shiv Narayanan talks about how you can go about making sure Content Marketing gets the funding it deserves to help you drive the business forw…

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28: How to build a platform SaaS company with Eric Thurston, CEO of Personify 1:05:44

4+ y ago1:05:44

1:05:44

On Episode 28, Eric Thurston (CEO of Personify) and Shiv discuss how to build a platform SaaS company, including the strategy, process, challenges, learnings and personal growth that come along with it. Eric is the CEO of the company that eventually acquired Wild Apricot.저자 Shiv Narayanan

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27: Rand Fishkin on how to avoid the biggest pitfalls of being a SaaS founder 57:21

4+ y ago57:21

57:21

On Episode 27, Rand Fishkin (Founder of Moz and SparkToro) and Shiv discuss how to avoid the biggest pitfalls of being a SaaS founder, Rand's journey with Moz, his book "Lost and Founder" and the 5 things he is doing differently as a second time founder.저자 Shiv Narayanan

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26: How to price your SaaS product with Patrick Campbell, CEO of ProfitWell 47:29

5y ago47:29

47:29

On Episode 26, Shiv and Patrick Campbell (CEO of ProfitWell) discuss how to price your SaaS product, including the hot button topic of pricing increases.저자 Shiv Narayanan

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25: How to build a sales machine with Stephen Silberbach, SVP of Global Sales at Clio 58:04

5y ago58:04

58:04

On Episode 25, Shiv and Stephen Silberbach (SVP of Global Sales at Clio) discuss how to build a sales machine for your SaaS company, including team structure, roles, responsibilities and KPIs.저자 Shiv Narayanan

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24: How to build an Intent Engine with Dev Basu, CEO of Powered by Search 1:02:38

6y ago1:02:38

1:02:38

On Episode 42, Shiv Narayanan interviews Dev Basu, CEO of Powered by Search, on how SaaS companies can build an Intent Engine to attract, engage and convert prospects into paying users.저자 Shiv Narayanan

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23: How to use Product Qualified Leads (PQLs) to close more opportunities with Elle Morgan 30:50

6y ago30:50

30:50

On Episode 40, I interview Elle Morgan (VP of Marketing at Woopra) on how to use Product Qualified Leads (PQLs) to close more opportunities.The conversation with Elle is especially relevant for transactional SaaS companies who use a freemium and/or free trial model and do not have access to large sales teams to talk to all prospects 1-on-1.…

1
22: How To Expand Internationally with Bryce Youngren, Managing Partner at Polaris Partners 39:50

6y ago39:50

39:50

On Episode 39 of the How To SaaS podcast, Shiv interviews Bryce Youngren, Managing Partner at Polaris Partners, and they discuss how SaaS companies can expand internationally. Bryce shares 5 ways SaaS companies can go about doing this and uses real life examples from his portfolio companies:1) Channel Partners2) Telesales3) Freemium4) Local Presenc…

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21: How SaaS acquisitions work (Wild Apricot's acquisition by Personify) 30:30

6y ago30:30

30:30

On Episode 38 of the How To SaaS podcast, Shiv Narayanan gives a behind the scenes look of the Wild Apricot acquisition.저자 Shiv Narayanan

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20: How to build a product-led go-to-market strategy with Paul Teshima, CEO of Nudge.ai 30:06

6y ago30:06

30:06

In Episode 37 of the How To SaaS podcast, Shiv interviews Paul Teshima, CEO of Nudge.ai, on how to build a product-led go-to-market strategy.저자 Shiv Narayanan

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19: The 5 critical factors of private equity investing in SaaS companies with Zane Tarence 53:57

6+ y ago53:57

53:57

On Episode 36 of the How To SaaS podcast, Shiv Narayanan talks to Zane Tarence, Managing Director of Founders Investment Banking, on the 5 critical factors private equity investors analyze when investing in SaaS companies.저자 Shiv Narayanan

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18: How To Find Product-Market Fit for Your SaaS Company With Will Dinkel, CEO Of Nova.ai 38:08

6+ y ago38:08

38:08

On Episode 35 of the How To SaaS podcast, Shiv Narayanan talks to Will Dinkel (CEO of Nova.ai) on how to find product-market fit for your SaaS company, Will's journey through YCombinator and all the struggles involved in the early stages of a startup.저자 Shiv Narayanan

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17: Nicholas Kusmich on how to leverage Facebook ads for SaaS companies 47:24

7y ago47:24

47:24

On Episode 34 of the How To SaaS podcast, Shiv Narayanan interviews Nicholas Kusmich -- the go-to expert on Facebook ads. Nicholas has worked with all kinds of industry leaders, including Tony Robbins, Robin Sharma, Joe Polish, and many SaaS companies, including SamCart, Zapable and more. Shiv and Nicholas discuss all the ways in which SaaS compani…

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16: Neil Patel On Why Content Marketing Is Not For Every SaaS Company 22:38

7y ago22:38

22:38

On Episode 33 of the How To SaaS podcast, Shiv Narayanan interviews Neil Patel, the guru of content marketing. The interview starts with a discussion on how SaaS companies can leverage content as a source of traffic and leads but quickly transitions to Neil's take on whether or not all SaaS companies should be doing content marketing, especially in…

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15: How To Generate 8K Leads per Month with 8 Simple Rules Of A/B Testing ft. Lars Lofgren 55:53

7y ago55:53

55:53

On episode 32 of the How To SaaS podcast, Shiv Narayanan interviews Lars Lofgren, Head of Growth at I Will Teach You To Be Rich and former Head of Marketing at Kissmetrics. Lars has had the unique opportunity of working with 3 marketing all stars in Hiten Shah, Neil Patel and now Ramit Sethi, so he has a ton of experience and mentorship to pull fro…

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14: How To Use Your Brand To Say "No" To Good Opportunities With Laura Roeder, CEO Of Meet Edgar 40:24

7y ago40:24

40:24

On Episode 31 of the How To SaaS podcast, Shiv Narayanan interviews Laura Roeder, Founder and CEO of Meet Edgar, on how to use your brand to say "No" to good opportunities to uncover the story behind the critical decisions that helped grow Edgar to $4MM in ARR in just 3 years.저자 Shiv Narayanan

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13: How to manipulate the media and build a PR machine like Donald Trump with Tucker Max 42:44

7y ago42:44

42:44

On Episode 30 of the How To SaaS podcast, Shiv Narayanan interviews bestselling author Tucker Max on how to manipulate the media and build a PR machine like Donald Trump.저자 Shiv Narayanan

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12: How To Deploy And Measure Radio Ads For Your SaaS Company 1:02:02

7y ago1:02:02

1:02:02

On Episode 29 of the How To SaaS podcast, Shiv Narayanan interviews Mitch Solway, the former VP of Marketing at Freshbooks, on how to deploy and measure radio ads as an avenue for acquiring customers.저자 Shiv Narayanan

1
11: How To Acquire A SaaS Company And Build Synergies With Your Existing Business 40:13

8y ago40:13

40:13

Episode 11 of the How To SaaS podcast with Shiv Narayanan features Adam Fried, CEO of SimplyColorLab and ShootQ, on how to layer a retail business and a SaaS company on top of each other to create synergies and generate additional streams of revenue.저자 Shiv Narayanan

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10: How to plan, deploy and measure an Account Based Everything strategy with Jon Miller 32:40

8y ago32:40

32:40

Episode 10 of the How To SaaS podcast features Jon Miller, founder and CEO of Engagio, on how to plan, deploy and measure an Account-Based Everything strategy.저자 Shiv Narayanan

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