최고 Susanna 팟캐스트 (2024)

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#180 How building your Magnetic Employer Brand is like dating - part 1 37:42

15h ago37:42

37:42

Employer Brand, as a consistent communication process such as building the Magnetic Employer Brand, is like dating in the pursuit of finding The One. In this episode of the Building a Modern Employer Brand podcast, I compare dating to employer branding. Because I’m exploring a more difficult topic in depth, I decided to split this into two episodes…

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The Litmus Test 4:58

4d ago4:58

4:58

Yes, we don't have tomorrow figured out....--- Send in a voice message: https://podcasters.spotify.com/pod/show/susanna-betha/message

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#179 Unlock Your Potential: The Power Of Self-awareness For Career Growth 35:39

8d ago35:39

35:39

Are you aware of the power of self-awareness for career growth, but also in personal and professional relationships? In this episode of the Building a Modern Employer Brand podcast, we talk about self-awareness and how to unlock your potential by becoming more self-aware. In this episode: 💫 What is Self-Awareness? 💫 Self-Awareness Outside Career Se…

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Get Comfort: It's Coming 11:20

11d ago11:20

11:20

In life, we have numerous expectations, some come early, some take a while and others seems like they will never come.Yet, what we suffer now is nothing compared to the glory that will come later.Here's the joyful bite, it is coming. Listen to this episode and receive your dose of comfort. It's Sunday Podcast with Susanna Beth'a.--- Send in a voice…

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Reconnect & Remember 12:59

18d ago12:59

12:59

May your struggles keep you near the crossAnd may your troubles show that you need GodAnd may your battles end the way they shouldAnd may your bad days prove that God is goodAnd may your whole life prove that God is good- Jonathan McReynolds--- Send in a voice message: https://podcasters.spotify.com/pod/show/susanna-betha/message…

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#178 Building a Stellar Career Path in Employer Branding 40:51

22d ago40:51

40:51

It is becoming increasingly difficult to build products that are genuinely better than those of competitors. That’s why talent acquisition and retention have become paramount to business success. All businesses that want to succeed, grow and sustain a loyal customer audience need the talent capable of giving those businesses the competitive edge in…

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Easter Sunday Speciale 15:37

25d ago15:37

15:37

Don't mind me struggling to speak Yoruba. Listen to the end, get excited in Jesus. By the way, it is Simon of Cyrene, my Sunday School Teacher needs to spank me.Don't forget to share with one person. Happy Easter Sunday!--- Send in a voice message: https://podcasters.spotify.com/pod/show/susanna-betha/message…

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#177 Targeting in Marketing for Active and Passive Job Seekers 41:10

29d ago41:10

41:10

In this Building a Modern Employer Brand podcast episode, we’ll tap into target audiences in talent marketing, and more specifically in the different target audiences when it comes to employer branding and recruiting. This is a super important episode for everyone working in talent marketing today as the success of your short-term and long-term tal…

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"I don't have a husband," living honestly! 12:17

1M ago12:17

12:17

Don't you think it is time to stop pretending you're okay when you're not. Come the way you're.--- Send in a voice message: https://podcasters.spotify.com/pod/show/susanna-betha/message

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Beauty and Sorrow: the afterlife and a "good death" 39:50

1M ago39:50

39:50

In this podcast episode, part of a mini-series on death, dying and afterlife, Emma Pavey is joined by: The Revd Prof June Boyce-Tillman who offers her own personal and unique perspective on death and the afterlife, and how this impacts her practice as an Anglican priest. Find out more about June here. You can also find a transcript of this episode …

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#176 New insights on LinkedIn Algorithm 2024 that you probably didn’t know 28:22

1M ago28:22

28:22

Did you know that since LinkedIn changed the feed algorithm in November 2023, reach has dropped more than 50% for most LinkedIn creators? Furthermore, follower growth has also slowed down to 40% for some compared to just a year ago! In this episode of the Building a Modern Employer Brand podcast, I discuss the significant LinkedIn algorithm 2024 up…

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#175 Crafting an Irresistible Employer Brand: The Modern EB Leader's Playbook 17:29

1M ago17:29

17:29

A solid employer branding strategy is vital in today's rapidly changing work environment. People managers, HR professionals, employer branding specialists and talent acquisition leaders face an increasingly complex challenge of attracting and retaining talent. The global shift towards remote work and a workforce that demands more empathy, freedom o…

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Into the Earth and Into the Light: practices around death and bereavement 1:11:35

2M ago1:11:35

1:11:35

In this conversation, part of a mini-series on death, dying and afterlife, Emma Pavey is joined by: Poppy Mardall, Funeral Director and Founder of Poppy's Funerals; and The Revd John Lampard, Methodist Minister, who researches death and disposal practices. Find out more about the guests and download a discussion guide for the episode here. You can …

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#174 The Evolution of Employer Branding From Zero to AI - with Guest Jason "Jay" Kipps 48:46

2M ago48:46

48:46

In this episode of the Building a Modern Employer Brand podcast, I have the pleasure of chatting with Jason "Jay" Kipps from The Martec. The evolution of employer branding has been like a whirlwind over the past decade. At first, after 1996 when the term was coined, for a long time there was nothing. Then, recruitment marketing campaigns took off w…

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#173 Kickstart your employer branding strategy for the new calendar year - A guide for professionals 34:01

2M ago34:01

34:01

Are you ready to kickstart your employer brand strategy for this new calendar year? This episode of the Building a Modern Employer Brand podcast is designed to help you, the dedicated employer branding professional, get organised and ready for a successful year in employer branding. As the new year unfolds, it’s pivotal for employer branding profes…

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#172 Is This One of the Best Social Media Recruitment Campaign Ideas? 25:18

2M ago25:18

25:18

Time to hire, and you are short on social media recruitment campaign ideas? In this Building a Modern Employer Brand podcast episode, I’ll share one of the most simple yet effective social media campaign ideas for you that I believe will help you to get rid of the stress about recruitment campaigns. In this episode: 💡 An overview of what might just…

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Naming the Grace: faith learning in church communities 1:02:33

2M ago1:02:33

1:02:33

In this conversation, part of our Crafting Hope series, Emma Pavey is joined by: Prof Clare Watkins, Professor of Christian Faith and Practice at the University of Roehampton; and The Revd Simon Sutcliffe, Learning and Development Officer for the Methodist Church. Find out more about the guests and download a discussion guide for the episode here. …

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#171 How appearances influence your career in employer branding 24:52

2M ago24:52

24:52

What an odd topic for an episode about what (employer) branding really is, isn’t it? If I got your attention with it, you are in for a treat. This episode is not about ‘fashion’. It’s about understanding what branding really, beyond logos, taglines and visual identities. While appearance, as in the visual identity, does have a big role in branding,…

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#170 Storytelling in Recruitment Marketing - Inspiring tips 22:26

3M ago22:26

22:26

Have you heard of storytelling in recruitment marketing? I'm not talking about the tales you read to your kids but applying the science of story in your employer's brand marketing messages and the content you create on your career site and social media. In this episode, I talk about storytelling in HR marketing and share a couple of tips for you to…

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Are you growing? 11:07

3M ago11:07

11:07

Find out in this episode, if you are growing indeed or you're just wearing a growth-mask. Ephesians 4: 14-16Don't forget to send me voice messages and interact with this episode. See you next week--- Send in a voice message: https://podcasters.spotify.com/pod/show/susanna-betha/message

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#169 How to successfully develop DEI - Diversity, equity and inclusion in the workplace, with guest Heidi Pech 1:10:52

3M ago1:10:52

1:10:52

🎧 Tune in to our latest episode with Heidi Pech, a DEI expert, and consultant, as we explore into the development of diversity, equity, and inclusion in the workplace. Heidi shares her experiences and advice on the ever-evolving field of DEI, the challenges specifically in Nordic countries, and the vital role of inclusion and belonging. Learn about…

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#168 Introverts in Marketing: My 5 Top Tips and Discoveries Thriving in an Extroverted World 34:39

3M ago34:39

34:39

Ready to embrace your introverted side in marketing? In this episode, I invite all introverts in marketing to join me in breaking the stereotypes of introverts and discover how us introverts excel in deep thinking, storytelling, and meaningful connections. Tune in and pick up my tips, personal discoveries and thoughts on how I’ve learned to thrive …

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God is for you! 3:10

3M ago3:10

3:10

As you go this new week, I need you to walk in the confident assurance that God is for you, by you and with you at all time.--- Send in a voice message: https://podcasters.spotify.com/pod/show/susanna-betha/message

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#167 Important Social Media Marketing Trends 2024 25:06

3M ago25:06

25:06

In this new episode 167, we're dissecting the @‌Hootsuite study on the hottest trends for 2024. Here are some recaps from this episode: 🤖 AI is here, changing employer branding and content creation. 📱 Social media platforms continue evolving, and choosing the right ones is vital for success. What's your social media marketing game plan for 2024? 📈 …

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Peace is Here! 7:51

3M ago7:51

7:51

Welcome to 2024. It is so good to have you listen to Sunday Podcast with SB again. It promises to inspire you, encourage you and get you to live your best life.--- Send in a voice message: https://podcasters.spotify.com/pod/show/susanna-betha/message

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#166 Design thinking in employer branding with guest 'Kat on Coffee' 30:08

4M ago30:08

30:08

Join me and my guest 'Kat on Coffee' as we blend design thinking with the Magnetic Employer Branding Method™ in our latest podcast episode. This episode is packed with insights and actionable advice, especially valuable for companies navigating through periods of change. Whether you're a seasoned professional or new to the field, there's something …

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8 steps to upgrade your employer brand marketing plan for 2024 24:20

4M ago24:20

24:20

Are you ready to revolutionise your employer brand marketing plan for 2024? This first episode of 2024 is tailored for employer brand managers and practitioners who aspire to lead with innovation and creativity. We give you eight steps to reassess and reflect on your employer branding in 2023 to update your employer brand marketing plan for 2024. G…

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#164 Empower HR Marketing Data with These 7 Concrete Value-Adds 34:21

4M ago34:21

34:21

HR marketing data plays a crucial role in employer branding and recruitment marketing. It provides invaluable insights into the job market and candidate preferences and helps you identifying trends and patterns in talent behaviour allowing you to tailor your employer branding strategy and recruitment marketing campaigns effectively. In this episode…

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#163 Internal vs external employer brand manager roles in the spotlight 28:54

4M ago28:54

28:54

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#162 HR marketing vs marketing career in the spotlight 36:47

4M ago36:47

36:47

If you're pondering a leap from consumer marketing to the world of talent attraction or already thriving in HR marketing, this episode is a treasure trove of wisdom! In this episode, Susanna dissects roles, responsibilities, and the heart of marketing careers. Learn about the synergy and distinction between HR marketing and traditional marketing ro…

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#161 Game-Changing Employer Branding Method for Talent Attraction and Retention 24:59

5M ago24:59

24:59

Ready to revolutionize your talent marketing strategy? This episode unveils the secret ingredients of the renowned Magnetic Employer Branding Method™️! It's not just another employer branding approach. It's a transformation for companies grappling with talent woes. Learn how this ultimate employer branding approach can reshape your talent attractio…

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#160 Crafting Recruitment Marketing Messages That Resonate Beyond Clicks on the Job Board 21:42

5M ago21:42

21:42

Forget copy-pasting old job posts; learn to weave the story that makes top talent click 'apply'. Discover the magic of effective messaging in recruitment marketing from this episode! This episode is all about connecting with your ideal candidates through powerful and persuasive language. We dive deep into the nuances of crafting job posts that are …

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#159 Transparency and authenticity - The foundation for successful employer branding 28:54

5M ago28:54

28:54

Ever wondered what makes an employer brand truly magnetic? 🧲 In this episode of Building a Modern Employer Brand podcast, we’re diving deep into a topic becoming the heartbeat of modern businesses – Transparency and authenticity in employer branding. Tune in for an insightful dive into the world of authentic employer branding. We're talking real ex…

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The Power of your Own Voice: community arts, social justice and crafting hope 59:21

5M ago59:21

59:21

In this conversation, part of our Crafting Hope series, Emma Pavey is joined by: Gauri Taylor Nayar, Director of the Cardiff Methodist Community Choir; and Rachel Griffiths, Participative Theatre Maker, working with communities facing injustice. Find out more about the guests and download a discussion guide for the episode here. You can also find a…

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#158 Building Brand Trust: The Power Trio of Credibility, Authority, and Influence 23:11

5M ago23:11

23:11

In the fast-paced world of HR, coaching, and talent acquisition, the most successful professionals stand out as credible and trusted experts. But how do you cultivate a brand that resonates with authority and instils confidence in your audience? In this episode of Building A Modern Employer Brand, we dive into the essence of brand trustworthiness. …

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#157 An Easy Way into YouTube: YouTube Shorts for Employer Branding 28:22

6M ago28:22

28:22

Repurposing content across platforms is a smart strategy to extend the life of your creative efforts. This podcast-episode #157 sheds light on how even just tad bit of re-editing can rebirth your Instagram and TikTok videos as YouTube Shorts, ready to engage a new audience. Or, why not repost your Reels and Toks directly, just as they are! This tim…

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#156 Navigating Employer Branding in a World of Hybrid Work 25:13

6M ago25:13

25:13

Creating a positive employee experience is the linchpin of successful employer branding. In our hybrid work world, fostering a sense of community and recognizing achievements across the board are crucial. Tune into the latest episode of the "Building a Modern Employer Brand" podcast, where we explore strategies for enhancing employee experiences in…

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#155 The Art of A Dynamic Content Creation Process in Employer Branding 25:04

6M ago25:04

25:04

Want to Be the Employer Everyone's Talking About? Listen Up! In today's fiercely competitive job market, having a strong employer brand isn't just nice to have—it's a necessity. But how do you go from being just another company to the one everyone wants to work for? The secret sauce is compelling employer brand content. 📝 In the latest episode of t…

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#154 How to Get Stakeholders' Buy-in To Avoid Road Blocks in Employer Branding 28:06

6M ago28:06

28:06

Are you tired of seeing your carefully crafted employer branding efforts vanish into thin air? 🌪️ Do roadblocks seem to appear out of nowhere, derailing your strategic initiatives? Stakeholders’ buy-in is probably one of the key drivers of employer branding success. Without it, employer branding leads tend to pump heads with roadblocks on the way. …

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#153 Epic Insight into Internal External Employer Branding 29:04

7M ago29:04

29:04

Magnetic Employer Branding: What Sets You Apart? Discover the distinctions between internal and external employer branding that can elevate your brand's value and competitive edge. In this episode of the Building a Modern Employer Brand podcast, I will delve into the differences between internal and external employer branding, as I have defined the…

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#152 Building a Talent Marketing Career from scratch with guest Claudia Nolan 50:40

7M ago50:40

50:40

Ever wondered if a talent marketing career could be your calling? 🤔✨ Join us in the latest episode of the "Building the Modern Employer Brand" podcast, where we dive deep into the world of employer branding and recruitment marketing. 🌟 Meet our guest, Claudia Nolan, a seasoned talent marketing pro with an impressive journey. Over the past seven yea…

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#151 The Art of Storytelling: How to Use Stories in Your Employer Branding Content 21:23

7M ago21:23

21:23

In this storytelling podcast episode of the Building a Modern Employer Brand podcast, I’m sharing a love of mine: the art of storytelling and how to use it in your employer branding content. ✨ Storytelling can help employers create content that is both compelling and memorable, allowing them to engage with their target audience in a meaningful way.…

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#150 The Employer Branding Edge: 3 Top Strategies Every Modern Leader Should Know 24:26

7M ago24:26

24:26

In this episode of the "Building a Modern Employer Brand" podcast, we're diving deep into the world of employer branding for modern leaders. If you're a business leader or an HR Business Partner struggling to find and retain top talent, this is a must-listen! You’ll find what are the three key strategies helping you to overcome your struggles with …

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#149 HR professionals: How to get that seat at the executive table - with guest Tammy Alvarez 46:27

7M ago46:27

46:27

Ever find yourself struggling to secure a seat at the table as an HR professional? The challenges are real, but the solutions are within reach. Discover the secrets to becoming an invaluable advisor to your CEO in this enlightening episode on Building the Modern Employer Brand podcast with our guest, Tammy Alvarez, CEO and founder of Career Winners…

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#148 Supercharge Your Employer Branding and Recruitment Marketing with Data Analytics! 27:36

8M ago27:36

27:36

📈 Feeling lost in the data forest when it comes to employer branding and recruitment marketing? 🌲 Let's be your compass! In our latest podcast episode on Building a Modern Employer Brand, Susanna Rantanen explores the power of data analytics in employer branding and recruitment marketing. Learn how to set specific goals, measure success, and naviga…

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#147 How to achieve a truly relevant employer brand? 26:09

8M ago26:09

26:09

🤔 Have you ever wondered: "How can we achieve a truly relevant employer brand that resonates with our target audience?" Well, wonder no more! This episode starts by addressing this critical question, which sets the foundation for all employer brand development. In this episode of the "Building a Modern Employer Brand" podcast, I'm thrilled to share…

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#146 Figuring out life, career and being a great boss with Suzy Welch 56:24

8M ago56:24

56:24

Building an inspiring career and being a great manager is an appealing combo, yet complex to figure our and sustain! Add raising a family and financial security into this equation, and it gets even more complex! Maybe you are at an intersection of life, figuring out if your current way of life fulfils you and gives you joy or whether there is somet…

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The No Normal: neurodiversity and youth in the Church 37:05

8M ago37:05

37:05

In this conversation, part of our Crafting Hope series, Emma Pavey is joined by: James Carver is the Youth President of the Methodist Church; and James Blackhall is a Lay Worker and Local Preacher as well as working for an interfaith charity facilitating education events for Christians. Find out more about the guests and download a discussion guide…

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The Real World: Intergenerational and technological balance in a climate crisis 54:04

10M ago54:04

54:04

In this conversation, part of our Crafting Hope series and the third in our trilogy of episodes around the climate emergency, Emma Pavey is joined by: Dr Elin Kelsey, a leading spokesperson, scholar and educator in the area of evidence-based hope; Abhay Singh Sachal, Canadian Gen Z climate activist, founder of Break the Divide, and advisor for Fait…

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Listening to echoes of hope: Evidence-based climate stories and a hopepunk God 1:03:03

10M ago1:03:03

1:03:03

In this conversation, part of our Crafting Hope series, Emma Pavey is joined by Dr Elin Kelsey, a leading spokesperson, scholar and educator in the area of evidence-based hope, and Dr Steven van den Heuvel, Associate Professor of Systematic Theology at Evangelische Theologische Faculteit & Director of the Institute of Leadership and Social Ethics. …

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