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Join seasoned entrepreneur and fractional CMO Camper Bull as he pulls back the curtain on building successful businesses in both digital and physical spaces. With over two decades of experience scaling companies to multi-million dollar valuations, Camper delivers actionable insights on marketing, business growth, and entrepreneurial success. Each episode of Strategy Session combines real-world case studies with proven frameworks that you can implement immediately. Drawing from his extensive ...
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Why the Best Teams Take More Time Off (and Why You Should Too) | with Camper Bull Most leaders think productivity comes from working harder — but the data says the opposite. Google discovered that their highest-performing teams take 30% more vacation than their average performers. Not because they're less driven, but because rest is a performance m…
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Brand Messaging Strategy: Why Simple Headlines Convert Better | with Camper Bull The most successful ad in modern history used two words: Think Different. While most entrepreneurs overwhelm customers with long paragraphs and feature lists, the world's strongest brands win through clarity. Simplicity isn't a design choice — it's a conversion advanta…
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How to Build a Brand Community That Generates $48 B in Recurring Revenue | with Camper Bull Legacy Is the Only Status Symbol Apple doesn't sell phones — they sell belonging. Their tribe generates $48 billion in recurring revenue annually, proving that legacy-driven communities create far more value than any product alone. While most brands chase tr…
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Turning Adversity Into Opportunity: How Resilient Leaders Win | with Camper Bull Your biggest business crisis might actually be your greatest opportunity in disguise. While most competitors freeze during tough times, resilient leaders adapt, innovate, and emerge stronger. Research shows that 65% of Fortune 500 companies were founded during economic…
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Tim Donald is the Creative Director at Sneak, the cult energy brand known for its disruptive campaigns, chaotic storytelling, and fiercely loyal fanbase. In this episode we discuss: Why you shouldn’t chase seniority Building from DTC to retail The power of design for Sneak Satanic cults for marketing activations Building a brand around gaming cultu…
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How to Build a High-Performing Team (Hire for Attitude, Train Skills) | with Camper Bull The biggest hiring myth in business is that skill beats character. The truth? Skills can be taught. Hunger can't. Google found that their top performers weren't the most credentialed — they were the most curious. The hungriest. The ones who learned fast and car…
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How to Build a Customer Segmentation System That Increases Sales | with Camper Bull Most entrepreneurs talk about funnels. The best ones build escalations. Successful entrepreneurs don't just guess their customer avatars — they actively track, tag, and personalize every interaction like a sophisticated CRM system. While others send generic messages…
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Breakthrough Leadership Transformation: Motion Creates Commitment | with Camper Bull Most entrepreneurs aren't losing because of bad ideas — they're losing because of hesitation. Studies show teams are 4× more likely to commit to an initiative already in motion than one still on the drawing board. Momentum builds confidence. Overplanning kills it. …
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Email List Growth Plan: Quality Over Quantity | with Camper Bull The smartest list builders aren't asking how to get more subscribers — they're asking how to get the right ones. While everyone else is chasing vanity metrics, breakthrough entrepreneurs are creating precision-targeted, self-selecting audiences that sell themselves. What You'll Learn:…
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Paul Makaya is the Founder and CEO of Bergast House, one of Zimbabwe’s most progressive integrated advertising agencies, that produces work that fuses insight, design, and purpose to drive both business growth and cultural impact. In this episode we discuss: Being authentically yourself Clients using AI Radio being the dominant media platform acros…
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Uncomfortable Conversations: The Secret Weapon of Great Leaders | with Camper Bull Most leaders focus on motivating their teams — but the best leaders focus on telling the truth. In this episode, Camper Bull explores how radical honesty transforms leadership, deepens loyalty, and drives real business results. What You'll Learn: ✔ Why uncomfortable …
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Why Guest Appearances Build Authority Faster Than Social Media | with Camper Bull What if the fastest way to grow your authority isn't by creating more content—but by borrowing other people's audiences? In this episode, Camper Bull shares how entrepreneurs can accelerate visibility by appearing on podcasts, guest blogs, and virtual summits instead …
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Chloë Davies is a multi award-winning founder, a transformation consultant, chef and creative visionary whose work sits at the intersection of creativity, culture and social. In this episode we discuss: Understanding what matters and what doesn’t Reflecting on how culture shapes us How It Takes A Village Collective came about Using social impact to…
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The #1 Productivity Hack Entrepreneurs Ignore (It's Not More Hours) | with Camper Bull The smartest entrepreneurs don't spend more hours at their desks—they spend more time moving. In this episode, Camper explores how physical movement fuels creativity, problem-solving, and decision-making at the highest levels of performance. Discover why 30 minut…
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Stagnation in Business Environment: The Silent Killer of Growth | with Camper Bull Every entrepreneur operates in one of three states—climbing toward success, fighting through failure, or slowly dying in stagnation. The first two drive growth. The last one destroys it. In this episode, I explore why stagnation—not failure—is the real danger for ent…
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Fearless Is a Myth: How Entrepreneurs Turn Fear Into Rocket Fuel for Power | with Camper Bull Fear isn't your enemy—it's your compass. The most successful entrepreneurs aren't fearless—they're fear-powered. They've learned to turn anxiety into momentum and uncertainty into breakthroughs. What You'll Learn: ✔ Why fear often signals your next major g…
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Recognition Within 24 Hours Boosts Performance (Backed by Research) | with Camper Bull The most successful leaders don't wait for annual reviews to reward excellence—they do it instantly. In this episode, Camper shares why recognizing great work in real time can drive loyalty, reduce turnover, and build a team that runs toward challenges. What You'…
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Operational Excellence Starts With Fundamentals (Not Tactics) | with Camper Bull You can't optimize what you haven't mastered. Too many businesses chase advanced strategies while ignoring the fundamentals—the very foundation that top performers spend 40% of their time refining. Extraordinary results come from doing ordinary things extraordinarily w…
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The Strategy Sessions is a limited-run podcast hosted by Emma Ashford, a senior fellow with the Reimagining US Grand Strategy Program at the Stimson Center. Today, Emma talks with Christopher Preble, the director of the Reimagining US Grand Strategy Program. Emma and Chris talk about Emma’s book, First Among Equals. They also discuss wider themes i…
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How Elite Leaders Motivate Without Commands (Backed by Neuroscience) | with Camper Bull The most persuasive leaders never tell people what to do—they ask questions that unlock action. In this episode, I share how shifting from directives to calibrated questions transforms resistance into cooperation and execution. From "How can I help?" to "How can…
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The Strategy Sessions is a limited-run podcast hosted by Emma Ashford, a senior fellow with the Reimagining US Grand Strategy Program at the Stimson Center. Today, Emma talks with Jeremy Shapiro, the research director at the European Council on Foreign Relations. Emma and Jeremy discuss the end of U.S. unipolarity and what that means for the Americ…
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The Strategy Sessions is a limited-run podcast hosted by Emma Ashford, a senior fellow with the Reimagining US Grand Strategy Program at the Stimson Center. Today, Emma talks with Jennifer Lind, an associate professor of Government at Dartmouth College. Emma and Jenny discuss prioritization, burden shifting, and how a strong progressive grand strat…
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Get Out of the Boardroom: How Brian Chesky Finds Breakthroughs | with Camper Bull The CEO of Airbnb, Brian Chesky, spends 90 days a year living in strangers' homes—and it's one of the secrets behind Airbnb's $100 billion valuation. Instead of relying on assumptions, he experiences his product exactly as customers do. In this episode of The Strategy…
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The Strategy Sessions is a limited-run podcast hosted by Emma Ashford, a senior fellow with the Reimagining US Grand Strategy Program at the Stimson Center. Today, Emma talks with Mohammed Soliman, a senior fellow at the Middle East Institute. Emma and Mohammed discuss why American leaders need to focus not only on designing the future – but buildi…
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The Strategy Sessions is a limited-run podcast hosted by Emma Ashford, a senior fellow with the Reimagining US Grand Strategy Program at the Stimson Center. Today, Emma talks with Julia Gledhill, a research analyst with the National Security Reform Program also at the Stimson Center. Emma and Julia discuss the state of the U.S. defense industry, cu…
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The Strategy Sessions is a limited-run podcast hosted by Emma Ashford, a senior fellow with the Reimagining US Grand Strategy Program at the Stimson Center. Today, Emma talks with Ali Wyne, a senior advisor for U.S.-China relations at the International Crisis Group. Emma and Ali discuss the psychological challenges posed by a resurgent China, why a…
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The Strategy Sessions is a limited-run podcast hosted by Emma Ashford, a senior fellow with the Reimagining US Grand Strategy Program at the Stimson Center. Today, Emma talks with Michael Brenes, the director of the Brady Johnson Program on Grand Strategy and a lecturer in history at Yale University. Emma and Mike discuss what internationalism migh…
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From Information Overload to Actionable Intelligence (Use Frameworks) | with Camper Bull The difference between information overload and actionable intelligence isn't more data—it's the frameworks you use to process it. In this episode of The Strategy Session, Camper Bull shares why structured models are the secret weapon top performers use to tran…
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The Strategy Sessions is a limited-run podcast hosted by Emma Ashford, a senior fellow with the Reimagining US Grand Strategy Program at the Stimson Center. Today, Emma talks with Sumantra Maitra, a senior writer and director of research at the American Conservative Magazine. They discuss what the future of burden sharing looks like for Europeans, …
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The Strategy Sessions is a limited-run podcast series hosted by Emma Ashford, a senior fellow with the Reimagining US Grand Strategy Program at the Stimson Center. Emma talks with Zack Cooper, a senior fellow at the American Enterprise Institute about alliances, multipolarity, and the future of U.S. foreign policy, with a focus on the Indo-Pacific.…
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Unconscious Competence: The Goldmine You're Overlooking | with Camper Bull You're sitting on a goldmine of expertise you don't even realize exists. The skills you perform on autopilot—the ones you hardly notice—are actually your most valuable business assets. In this episode of The Strategy Session, I break down how to uncover your unconscious comp…
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Why Warren Buffett Takes More Vacations Than You (And Wins Bigger) | with Camper Bull Warren Buffett takes more vacation than the average American worker—and outperforms Wall Street executives half his age. The lesson? Rest isn't indulgence. It's one of the most overlooked performance strategies in business. In this episode of The Strategy Session,…
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The Strategy Sessions is a limited-run podcast hosted by Emma Ashford, a senior fellow with the Reimagining US Grand Strategy Program at the Stimson Center. Today, Emma talks with Michael Beckley, an associate professor at Tufts University and fellow at the American Enterprise Institute. Emma and Michael discuss whether or not American policymakers…
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The Strategy Sessions is a limited-run podcast hosted by Emma Ashford, a senior fellow with the Reimagining US Grand Strategy Program at the Stimson Center. Today, Emma talks with Michael Poznansky, a professor at the Naval War College.* Emma and Mike discuss how U.S. policy leaders can use lessons from the cold war in today’s strategic environment…
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Information Without Action = Business Failure | with Camper Bull The speed of learning determines the speed of earning. Most companies drown in data but starve for action. Feedback is only valuable if it's implemented quickly—and those who adapt fastest are the ones who win. What You'll Learn: ✔ Why rapid implementation beats endless analysis ✔ The…
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How Success Breeds Complacency—And How to Fight It | with Camper Bull Success is the most dangerous drug in business. It lulls companies into complacency, blinds them to competition, and slows innovation. In this episode of The Strategy Session, I share why success should never be treated as a finish line—and how doing hard things is the antidote. …
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The Reimagining US Grand Strategy Program at the Stimson Center presents The Strategy Sessions podcast, a series that explores the diversity of opinions about the future direction of U.S. foreign policy. At a time when America’s role in the world is contested and unclear, these conversations shed light on the exciting debates happening within the U…
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How Institutional Gap Analysis Creates Market Leaders | with Camper Bull The single quality that predicts business longevity isn't strategy, talent, or funding—it's the institutional courage to look backwards. In this episode of The Strategy Session, Camper Bull explores the power of gap analysis and why companies that regularly review what went wr…
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Why Buyers Are Ignoring Your Sales Pitch | with Camper Bull Only 5% of sales communications align with a prospect's true business objectives. The rest? Wasted effort. In this episode of The Strategy Session, I break down how focusing on outcomes—rather than features—closes deals faster and builds long-term trust. You'll also learn why giving away y…
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Want More Word of Mouth? Build a Tribe | with Camper Bull What are your customers really buying? It's not just your product or service—it's the sense of identity, belonging, and transformation that comes with it. Research shows that while most businesses focus on features and benefits, buyers are motivated by the communities they feel a part of. In…
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Pre-Sales Content Strategy That Closes Deals | with Camper Bull Did you know that 57% of the buying journey is already complete before a prospect ever reaches out to your sales team? That means your digital presence isn't just a touchpoint—it's the foundation of your business relationships. In this episode of The Strategy Session, I'll walk you thr…
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How We Turned Market Turmoil Into Scalable Revenue | with Camper Bull Your biggest business breakthroughs won't come from perfect execution—they'll emerge from the chaos of change. In this episode of The Strategy Session, I share how disruption, uncertainty, and market instability can be transformed into innovative opportunities that drive growth. …
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Sales and Marketing Alignment for Maximum Growth | with Camper Bull The best sales conversations start at Chapter 5—not the introduction. In this episode of The Strategy Session, I unpack why most businesses get the sales/marketing dynamic completely backwards and how to fix it. What You'll Learn: ✔ How marketing sets the stage so sales can close t…
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Stop the Hamster Wheel: How to Celebrate Wins for More Motivation | with Camper Bull What if your greatest growth strategy was already behind you? Neuroscience shows that reflecting on your wins builds confidence, fuels strategic thinking, and strengthens adaptive leadership skills—yet most leaders skip it entirely. In this episode of The Strategy …
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Boost Team Performance: The 90-Minute Weekly Meeting Strategy | with Camper Bull The difference between a good leader and a great leader might just be 90 minutes a week—if you structure that time effectively. In this episode, I break down how meeting cadence can transform team performance, improve accountability, and reduce wasted time. I'll share …
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Unlock Exponential Growth: The Power of Small Daily Actions | with Camper Bull What if your company could get 1% better every day? In this episode of The Strategy Session, we explore the compounding power of micro-improvements and how momentum and cadence—not constant reinvention—drive sustainable growth. Whether it's a daily action or quarterly st…
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Navy SEAL Mindset: "Slow Is Smooth, Smooth Is Fast" for Success | with Camper Bull In this episode of The Strategy Session, I'm unpacking one of the most powerful lessons I've ever learned: "Slow is smooth, smooth is fast." I first heard it while working with a Navy SEAL team—and I've seen the impact of this principle in everything from leadership …
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Boost Business Growth: The Power of Genuine Interest & Better Questions | with Camper Bull In today's episode of The Strategy Session, Camper Bull unpacks the surprising power of genuine curiosity—and how a single well-asked question helped Starbucks recover from a 40% profit loss. From a personal story about his father's unique ability to connect …
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Learn From Failure Like Amazon: The Secret to Business Growth | with Camper Bull Jeff Bezos calls it his $10 billion "failure curriculum"—and it's one of Amazon's most powerful innovation tools. In this episode, Camper Bull unpacks how the most successful businesses treat failure not as a setback, but as a strategy. You'll hear personal stories, in…
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