Begeistere deine Kunden mit deinen biografischen Business Stories und überzeuge sie, dass du der richtige Coach, Mentor oder Creator für sie bist. Dieser Podcast zum Thema Business Storytelling, Positionierung und Personal Branding ist unschlagbar. Er zeigt dir, wie du mehr Sichtbarkeit erlangst, Kunden gewinnst und dich leichter positionierst, indem du auch Informationen aus dem Human Design & den Gene Keys einbeziehst, um als Autorität in deinem Metier wahrgenommen zu werden Moderiert wird ...
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Top content marketer Christoph Trappe and guests share tips on connecting better with target audiences. Named a Top 5 storytelling podcast, a Top 50 podcast to listen to in 2021, and a Top 1.5 percent global podcast. Half a million downloads and counting. Listened to in 100-plus countries. Available on all major podcast channels and DBTV. Guests have included: Joe Pulizzi Michael Brenner Kristina Podnar Scott Brinker Seth Godin Barry Schwartz ... and more. Produced by Trappe Digital LLC. Spo ...
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Are you a business owner struggling to connect with your ideal clients? Or maybe you want to nurture an ongoing relationship, but you’re not sure how. If that strikes a chord, then this podcast is for you. Hello – I’m Katie Flamman from Storyteller Media. I’m an award-winning voiceover artist and I specialise in Storytelling for Business. I work with small businesses and global brands, telling their stories from my broadcast quality studio. I’ve been the voice of American Express, The counci ...
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Let's talk about the growth of your business through storytelling, metaphor, and great communication. Casual, easy-going. Content over style. Let's just talk. With Sean Buvala.
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Ever have a hard time explaining a friend something that happened to you at the office? Characters, the settings, and so on? Stories are what move the world and allow us to remember important facts that we need to know. By telling a proper story for your business, your customers will remember who you are and what you do, and tell it to their peers. Join us on a journey to discussing ways to tell business stories through your message, website, videos and other tools. Hosted by Andy Mizrahi, f ...
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Feed Your Business with Love | Storytelling for Your Business
Jenn Dragonette | Storytelling and Podcast Strategiest
Supporting healers, coaches, and spirit lead women entrepreneurs through the self-love journey, where you’ll learn to enjoy your life in this current moment and build the business of your dreams! Because building a successful business all starts from within us and at the core is self-love. Breaking the norms of how we are told to "do" business and podcasting. No stiff, HOW to do it here. Just how to get in FLOW and have FUN in your life and business again! Owning your own business should be ...
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#145 Erlaube dir, lebendig du selbst zu sein | Interview mit Yvonne Partes - Mentorin für Frauen in Veränderung
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Viele Menschen erlauben sich einfach nicht ihr Leben zu verändern, sich Gewisses einfach zu erlauben und sich selbst verwirklichen oder Lebendig zu sein. Verantwortlich dafür sind Prägungen aus der Kindheit oder Angst vor der Meinung anderer. Yvonne Partes ist Mentorin für Frauen in Veränderung und sie teilt mit uns ihre Erfahrungen über persönlich…
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666: What are the ethical considerations for generative AI use in business
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Kate Bradley Chernis, founder and CEO of Lately, an AI-driven content creation platform returns to "The Business Storytelling Show for Episode 666 to discuss what are the ethical considerations for generative AI use in business? Join us. Try Lately: lately.ai Check out the eye-level cam I used: https://amzn.to/4bZHujH Kristian Aloma's narrative eco…
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665: Writing better copy with thorough copywriting briefs
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The tones of your copy won't sing when the writers don't even understand why it needs to exist in the first place. Composing those masterpieces all starts with a copywriting brief. Copy Chief Vikki Ross joins me on Episode 665 of "The Business Storytelling Show" to discuss: Why copywriting briefs are so important What goes into them How to use them…
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BONUS: Curved Monitors: Are They Worth it For Content Creators?
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Are curved monitors just a gimmick, or do they truly enhance your experience while creating content? In this bonus episode of the Business Storytelling Show, I take a closer look at the latest trend in display technology. I'm putting this 27-inch curved monitor to the test in this review episode. Join me and check out the model I'm discussing here.…
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SEO expert expert Sarah Presch joins me on Episode 664 of “The Business Storytelling Show” to give us the answer. We discuss: What is cognitive bias? Things to know for SEO And more…. Join us. Connect with Sarah: http://sarahpresch.com
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#144 Neupositionierung | Im Interview mit Expert Branding Strategist Martina Fuchs
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In dieser Folge habe ich Martina Fuchs, Expertin für Markenstrategie und Markenberatung, zu Gast und wir sprechen über das Thema Neupositionierung. Martina erklärt uns, dass Neupositionierung bedeutet, sich immer wieder neu auszurichten, da wir in einer schnelllebigen Welt leben, die ständige Veränderungen erfordert. Und dass es wichtig ist, die Ze…
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What are some of the common marketing mistakes companies make? Purna Virji, author of "High-Impact Content Marketing," joins me on Episode 663 of "The Business Storytelling Show" to tell us what they are and how teams can avoid making them. Join us and grab a copy of her book here: https://amzn.to/3yh4rQL…
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Why coaching is important in the workplace shouldn't even be a question or something that should be discussed at length, but here we are. People are short on time, deliverables are piling up, and they forget about that personal balance. But to create a true content performance culture and even be successful in marketing, teams need to build and gro…
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BONUS: Marketing in the Age of AI Podcast with Emanuel Rose
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I joined Emanuel on his podcast to talk about some of my favorite AI workflows and tools. Join us and listen to his podcast here: https://podcasts.apple.com/us/podcast/marketing-in-the-age-of-ai-with-emanuel-rose/id1741982484 Some of the products mentioned: Opus Clips: https://www.opus.pro/?via=413b47 Grammarly: https://www.grammarly.com/referrals/…
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#143 Herz verkauft! | Im Interview mit Christine Schlonski
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Verschenkst du manchmal lieber etwas, als dass du es verkaufst? Christine Schlonski nennt sich Heartsellpreneur und verkauft aus dem Herzen. Sie sagt, wir alle haben eine negative Verkaufserfahrung abgespeichert. Uns selbst ist etwas angedreht worden, unseren Eltern, Großeltern oder vielleicht auch Freunden, und es war kein guter Deal. Das sitzt un…
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661: The Future of Business Communication: AI, CommTech, and CCOs
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The definition of communication is evolving in business. So, let's find out what that means to you! David Toushek, the founder of Everything Communications, is leading a revolution in how companies (including communications experts) think about and approach communications. A complete paradigm shift is upon us in the way we approach this most essent…
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#142 Die Kunst der Verjüngung | Im Interview mit Yogalehrerin & Ayurveda Coach Kerstin Pinger
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In dieser Folge spreche ich mit Yogalehrerin und Ayurveda Coach Kerstin Pinger über das Thema: Die Kunst der Verjüngung. Kerstin beschäftigt sich seit fast 20 Jahren mit Yoga und Ayurveda. Durch einen Zufall nahm Kerstin an einer Yogastunde teil und wusste, dass sie angekommen ist. Es folgte die Yogalehrerinnen-Ausbildung und sie wurde in eine ande…
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Erika Heald invited me to be a guest on her weekly Content Chat LinkedIn Live. We discussed a recent market research conference I attended, technology advances in content and many topics in between Here is our chat and you can connect with Erika here: https://erikaheald.com/
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Do writers still need editors in the age of AI? What's their role, and how is it evolving? I can't wait to chat with content marketing director Patricia Chui about that topic on Episode 660 of "The Business Storytelling Show."Join us.
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A question that's sparking debate in the podcasting world - do podcasts have video? And perhaps more importantly, should they? Traditionally, podcasts have been an audio-only medium. Just a couple people chatting into microphones, maybe recording in a studio or at a conference. The core content was the conversation itself, delivered straight to you…
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Let's discuss how technology can help businesses. On episode 659 of "The Business Storytelling Show," I cover: Enhancing productivity with tech Streamlining communication Data-driven decision making Operational cost reduction Innovative marketing strategies Join me.
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Here's how human writers and AI can play together and what human content creators must do differently if they don't want to lose their jobs to AI.
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It's possible. Even so-called dull or dry topics need engaging content, but how? Content specialist Ellen Lichtenstein joins me on Episode 658 of "The Business Storytelling Show" to give us the answers. I'm sure it won't be dull. Join us.
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657: The Art of Earned Media Coverage: Insights from a PR Veteran
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Amanda Proscia, author of "PR Confidential" and COO and Founder of Lightspeed PR/Marketing joins me to discuss earned media. In Episode 657 of "The Business Storytelling Show," we discuss: What is earned media? Isn't it just news coverage, basically? Why is earned media so credible, as mentioned in the book? How to get earned media coverage Join us…
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Guest blogging is a strategy that can help executives and their brands get and stay in front of their consumers in a meaningful way. It's also often great for SEO. To discuss how to guest blog effectively, Jake Doll of BLASTmedia, joins me on Episode 656 of "The Business Storytelling Show."
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What should a content calendar include? In this bonus episode with Christoph, learn about determining priority topics and unique angles for effective content planning.He unveils the four things that set your content up for success.
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655: Podcast Promotion Ideas So Good, You'll Wonder Why You Never Tried Them
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What are the best ways to promote your podcast, and where should you? Bruce Wawrzyniak, who has spoken at conferences on the topic and is a seasoned podcaster, joins me on Episode 655 of "The Business Storytelling Show" to give us some ideas. Join us.
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654: How to build a brand identity - a chat with Rob Meyerson
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Rob Meyerson returns to Episode 654 of "The Business Storytelling" after discussing brand naming in Episode 491. We discuss building a brand identity as the 6th edition of "Designing Brand Identity: A Comprehensive Guide to the World of Brands and Branding" hits bookstore shelves. In this 24-minute episode, we discuss: The 6th edition! Congrats. Wh…
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653: How to increase branded search queries and volume
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Branded SERP specialist Jason Barnard returns to "The Business Storytelling Show" to share how to increase branded search and why that's an important strategy. Join us for conversation. Sign up for Jason's newsletter here: https://kalicube.com/about/newsletter/
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#141 A life long marriage | Im Interview mit Elke Nehring
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Diese Folge bringt eine unglaubliche Heldinnenreise für dich mit. Denn heute habe ich Elke Nehring im Interview. Das besondere an Elke? Sie ist 68 Jahre alt und startet aktuell ihr Online-Business. Als Hochzeitsplanerin mit 20 Jahren Erfahrung ist sie mehr und mehr online als Mentorin für Hochzeitsplaner unterwegs. Sie möchte die Hochzeitswelt nich…
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Is it enough to tell your story or should you be embodying your story? Katie talks to somatic speaking coach Stacia Keogh about how she helps business professionals connect with their bodies and emotions so they can make a greater impact with their storytelling. The pair discuss the power of emotion in storytelling and the importance of getting the…
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Your business data tells a story and that story can help you tell your business story. But how do you find that story? And what do you do with it when you do find it? Michael Humphrey is the co-founder of Digibubble a digital marketing agency. In this episode he shares with Katie how you can use data to craft compelling stories and help you underst…
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We’re delving back into the ancient Greeks and classical literature to learn some important lessons for modern business storytelling. Dr James McCabe is the Story Doctor and he shares how using dramatic storytelling techniques can help you get the attention and memory of your often distracted audience. Key Takeaways: Everyone's attention span is sh…
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If you’ve been on LinkedIn over the last few years you’ve probably seen or at least heard of Lea Turner. Mainly because she’s not your “typical” LinkedIn user. Lea joins Katie to share her journey from her first awkward and boring post on LinkedIn to having a network of more than 150,000 people on the platform. She explains the importance of authen…
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All businesses have a story to tell. And for many businesses the story they are telling is uniquely theirs. But what happens when your business is looking after the legacy of a story that is over a century old and in many ways belongs to hundreds of thousands of people? How do you tell that story? Well that’s what Neil Reed does, he and his wife ow…
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There’s not a lot Melanie Perry hasn’t done. She spent 25 years in corporate, put on a charity ice show and won awards as a sports radio anchor and short comedy film producer. She now runs CR38TIVES - a networking group for people in the creative industries, and Poppy Perry Media - helping small businesses with explainer videos and commercial films…
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Jenny Christopherson grew up on a farm in rural Australia before moving to the UK and setting up Portland Vets. In this episode Katie and Jenny discuss the importance of purpose, values, and personal relationships in business and how important it is for storytelling for businesses. Jenny also shares some stories of unusual animal cases she’s been p…
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Roxy van der Post is Founder and Creative Director, Mysotis Film and Photography, so she is very much a visual storyteller. Roxy’s love of all things visual came about after her father gave her one of his old cameras when she was 11, from photography she grew into videography and storytelling. But Roxy’s journey hasn’t always been easy, she’s had t…
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Storytelling For Business is back for Season 2. And just like Season 1 Katie Flamman and her guests are sharing valuable insights to help you tell your story. You’ll hear everything from using power poses to boost your video confidence to operating on giraffes with a cherry picker and not forgetting the tricks you need to borrow from Homer’s The Il…
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652: An Ethical Email Marketing Discussion with Yuval Ackerman
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Can crafting caring email narratives increase your conversions while respecting subscriber privacy? An ethical email marketing strategy builds loyalty by valuing people while driving profits. I'm delighted to welcome Yuval Ackerman, an ethical email strategist and copywriter on episode 652 of "The Business Storytelling Show." Yuval is a top email m…
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#140 Funnel Simplicity - Wie weniger zu mehr Stabilität im Business führt
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In dieser Folge geht es darum, dass wir aufhören, uns eine Story zu erzählen, dass das Online-Business wahnsinnig kompliziert ist. Es ist viel einfacher, als man denkt, wenn man einer bestimmten Struktur folgt und wenn man Sicherheit und Stabilität in sein Business bringt. Viele starten ganz euphorisch und haben die ersten Erfolge auch in ihrem Bus…
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651: The AI Marketing Revolution: How CMOs Can Ride the Wave
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Shawn Goodin and team published the AI Playbook for CMOs, and he's joining me on Episode 651 of "The Business Storytelling Show" to discuss the topic. ChatGPT and other AI tools are changing marketing fast. How can top marketers use them to be more creative and grow their businesses? With over 20 years driving digital change, Shawn shares hands-on …
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650: How to use Discord as a brand! A chat with Tyler Stambaugh
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Tyler Stambaugh studies the culture of Discord and joins me on Episode 650 of "The Business Storytelling Show" to share how Discord can be used in a brand's strategy. We cover: What is Discord? What are the use cases for brands? What are the advantages and disadvantages? And more... Join us. Learn more about Tyler's company: https://www.magnetiq.xy…
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#139 ALOHA! Wie du dich wieder in dein Leben verliebst - Interview mit Anna Rischke
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Aloha! Aloha sagt man auf Hawaii zur Begrüßung und zum Abschied. Aber es steht auch für Mitgefühl, Zuneigung und Liebe. Warum erzähle ich dir das jetzt? Wenn du mir schon länger folgst, dann kennst du sicher auch meine Business-Buddy Anna Rischke. Anne ist Persönlichkeitstrainerin, Coach, Yogalehrerin und Human Design Practitioner und begleitet mic…
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649: Insights in business: How to connect the dots - a chat with Chris Kocek
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Chris Kocek, author of "Any Insights Yet?: Connect the Dots. Create New Categories. Transform Your Business" joins me on Episode 649 of "The Business Storytelling Show" to discuss his book, including the "insight-building process in a way that can help any business leader or marketing practitioner get to higher ground." Join us. Grab a copy of his …
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648: How to write authoritative content - a chat with chima mmeje
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chima mmeje🏳️🌈, Senior Content Marketing Manager at Moz, joins me on Episode 648 of "The Business Storytelling Show" to discuss: What is authoritative content? Why it matters to business growth. How to create authoritative content. How to measure its impact. And more. Join us.
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647: Is your brand story ready for the narrative economy? A chat with Kristian A. Alomá
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Kristian A. Alomá, Ph.D., author of "Start with the Story: Brand-Building in a Narrative Economy" joins me on Episode 647 of "The Business Storytelling Show" to discuss: What is the narrative economy? Why does the narrative economy exist? How is brand building different in the narrative economy? And more. Join us and grab a copy of his book here: h…
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646: How do you know you are creating successful content? A chat with Dana DiTomaso
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Dana DiTomaso, president and partner at Kick Point Inc., helps teams level up their analytics and joins me on Episode 646 of "The Business Storytelling Show" to discuss how you can measure content success. Let's find out how to measure content effectiveness so teams can focus their time on creating the content assets that drive results. Join us. Fi…
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BONUS: Unlocking Success: Mastering the Marketing Approval Process
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On this bonus episode, I discuss marketing approval processes that work and that can actually help produce higher-performing content. I discuss: Defining the Marketing Approval Process Exploring Standards & Criteria Essential Documentation Approval Workflows - implementation Managing Stakeholder Input Continuous Process Optimization Join me. If you…
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645: Clear communication skills every business storyteller must master
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Steve Woodruff, aka the King of Clarity, and author of "The Point: How to Win with Clarity-Fueled Communications," joins me on Episode 645 of "The Business Storytelling Show" to discuss: Why clarity is so important What's the struggle with it for communicators? Which skills should people focus on learning to be clear? And more... Join us and grab a…
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#138 The Star Story of Gate 60 - Limitation | Let Magic happen
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Ich habe Magie in mein Leben geholt und viele von euch wissen, dass ich das Human Design, die Gene Keys und die Astrologie in mein Storytelling integriert habe. Es geht darum, eine Brand Authority zu werden, in seiner eigenen Autorität im Online Business dazustehen. Und ich habe mir vorgenommen, dass ich mehr über die Magie in meinem Business sprec…
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644: How to find influencers for your brand? A chat with Lindsey Gamble
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Top LinkedIn Voice Lindsey Gamble joins me on Episode 644 of "The Business Storytelling Show" to discuss the topic, including: When should brands do influencer marketing? What are the best ways to identify the right influencers? What are best practices to work with them? And more. Join us. Subscribe to Lindsey's newsletter here: https://lnkd.in/gfg…
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643: Create High-Performing Teams with an Experienced Fractional Executive - a chat with Ben Wolf
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Not seeing the results you are after? Missing the experience needed by leaders in your organization? Maybe it's time for a fractional executive, which could be a fractional chief operating officer, chief marketing officer, chief financial officer, or even a fractional content marketing leader. To discuss how an engagement with a fractional executiv…
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642: What are the new rules of marketing? A chat with David Meerman Scott
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Marketing is certainly an ever evolving career, which makes it ever so important to understand the new rules of marketing. To find out what those are, I'm joined by David Meerman Scott, author of "The New Rules of Marketing and PR", on Episode 642 of "The Business Storytelling Show." We discuss: Why do we need new rules? What are they? How can comp…
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BONUS: The three components of a useful marketing workflow
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In this episode, I share the three important areas every marketing workflow needs to have to make a marketing program successful. Those are: Strategy Creation/Creative/Implementation Technical Join me. How is your workflow currently looking? Need help updating it? Let's talk. You can grab a time here: https://calendly.com/ctrappe/strategy?month=202…
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