최고 Social Media For Small Business 팟캐스트 (2024)

1
Bad Social Media Habits to Break 22:46

2d ago22:46

22:46

We all know about those social media “best practices” right? Some of them…that we’re hanging onto might be a bit dated and are hindering our reach and engagement online. These are what I call marketing bad habits. And we all have them. We all think we know everything when it comes to marketing our businesses best, but sometimes, what we think is be…

1
Marketing From The Heart of Who You Are 26:43

19d ago26:43

26:43

This week's guest is Barbara Carneiro (https://www.barbaracarneiro.com/), a brilliant social media strategist who gives some amazing tips and advice on how to approach your social media marketing and content strategies from a new, maybe different angle than you've considered before. I hope you love this episode as much as I do! Your Marketing Mento…

1
How to Avoid Content Creation Burnout on Social Media 18:19

9d ago18:19

18:19

Let’s talk about content creation burnout. It’s a real thing, there are marketers out there who are ALWAYS just creating. Unfortunately, we all face content creation hurdles. We all hit creator's block once in a pink moon. But, you don’t always need to create your content from scratch, Today, we’re discussing strategies for repurposing old content …

1
How to Repurpose Your Content for Social Media and Where to Find Content Ideas 24:29

16d ago24:29

24:29

Are you struggling to find fresh ideas for your social media, blog, or podcast content? We often hear that we should be repurposing our content. But how do we know what’s the best content to repurpose and where should we repurpose it to? And what about new content ideas? How do I come up with those? Well, you are in luck because today, I’m sharing …

1
What is Actually in a Social Media Strategy: My Five Step Framework! 16:34

16d ago16:34

16:34

The one thing we all want to know is how the heck do we win online? I mean really, how do we win on social media? In today’s episode, I’m breaking down what goes into a winning social media strategy and how you can elevate your social media accounts. I’m answering questions like Why do you need to define your value proposition and how it’s going to…

1
My Passion for Content and Social Media Strategy and How You Will Benefit From it! 18:55

16d ago18:55

18:55

In the world of social media, we all strive to create content that captures our ideal client’s attention and gets them to stop doom scrolling. I’m super passionate about creating content, educating business owners about the benefits of social media marketing, and how to repurpose all this content you are creating because the content creation wheel …

1
Welcome to Stop the Scroll! A Social Media podcast 1:02

23d ago1:02

1:02

How do I grow on social media? What's the best type of content to post? What are the latest best practices on Instagram, LinkedIn, and every other social media network? And how do I even know if what I'm doing on those platforms is even working? Welcome to Stop the Scroll, a podcast dedicated to helping small business owners like you thrive online.…

1
People Buy From People on Social Media 30:59

29d ago30:59

30:59

This week you're in for a REAL treat in the Making Sense of Social Media podcast featuring Luke Stillwell. Luke's agency is 07 Heaven Marketing [https://07hm.co.uk/] and Luke can also be reached on LinkedIn [https://www.linkedin.com/in/lukestillwell/]. Luke and I have a great discussion about brand, messaging, and what it truly takes to win over yo…

1
Unlocking the True Power of Your Avatar 34:50

2M ago34:50

34:50

This week's Making Sense of Social Media guest, Robert Brown, has some AMAZING observations and practices that he shares for the small business owner marketing themselves! You very well make come out of this with some new ways of creating content that you had never considered before. Robert's agency is The Customer Shop [thecustomershop.com] and he…

1
Human Connection is What Matters Most 33:59

2M ago33:59

33:59

This episode is so incredibly encouraging, I hope you'll find the time to listen. Jarrett Sherman is a brilliant marketing strategist with a world's worth of experience in different genres throughout his career. He now focuses in on helping businesses how to find their target audience, then know how to surprise and delight them using social media. …

1
Have the Courage to Be Yourself 29:07

2M ago29:07

29:07

Chad Illa-Petersen, the Story Catcher, is my guest on this week's episode of Making Sense of Social Media!Chad shares so many INCREDIBLY valuable tips and memorable quotes during this interview, including this one: "we're so busy creating what we're supposed to instead of creating what we were made to" ... it's just a super packed episode that I ho…

1
How SEO Works with Social Media 17:13

2M ago17:13

17:13

On this week's episode, I welcome Matthew Dorrington of Blue Moxie! Matthew has a lot to say about how SEO works within the scope of digital marketing, and your content. He's got a great sense of humour and was a delight to interview! I know you'll love this episode!When you need hands-on learning and deeper connections with other small business ow…

1
The Foundation of Your Marketing is to Serve 29:03

2M ago29:03

29:03

This week's guest, Rupert Reyneke, shares some thoughtful and inspiring insights into what REALLY causes social media marketing to work effectively for you. What drives results starts with your customer, not you. Rupert and his wife own Red Stone Studio [https://redstonestudio.com/] a unique and progressive digital marketing agency based in Califor…

1
2024 Content Marketing Strategies 28:47

3M ago28:47

28:47

In this week's episode of the podcast, Sheldon Payne [http://sheldonpayne.com] gives a lot of amazing advice on thinking more about lead generation when it comes to your content marketing strategies, as well as some other nuggets even I as a seasoned marketer have yet to put into practice! This episode is LOADED so don't miss it! Sheldon owns Newfo…

1
Intentional Content Marketing for the Small Business Owner 26:27

3M ago26:27

26:27

This week, Abby Wood of http://thecontentlab.ie brings SO much value! To the small business owner looking for detailed direction on creating a content marketing structure that works for their life and their business, this is a MUST listen! Welcome to 'Making Sense of Social Media | Content Marketing for Small Business Owners', the podcast that prov…

1
Your Content Marketing Goals Can Make or Break Your Efforts 29:40

3M ago29:40

29:40

What are your main goals for using content to marketing on social media? If you don't know what they are you are making things a lot harder on yourself than you need to be. This week I welcome Dana Herra to the podcast (http://danaherra.com, http://danaherra.substack.com, http://linkedin.com/in/danaherra), a content marketing strategist, who is an …

1
What's the "REASON" We Even Use Social Media 20:40

3M ago20:40

20:40

Welcome to 'Making Sense of Social Media | Content Marketing for Small Business Owners', the podcast that provides you with the latest tips, advice, and strategies surrounding creative content marketing and digital marketing strategies that will get seen and can help get you results. This podcast is dedicated to helping small business owners naviga…

1
Creating Content When It's Not Easy 21:47

4M ago21:47

21:47

Welcome to 'Making Sense of Social Media | Content Marketing for Small Business Owners', the podcast that provides you with the latest tips, advice, and strategies surrounding creative content marketing that will get seen and can help get you results. This podcast is dedicated to helping small business owners navigate the ever-changing world of soc…

1
Connection and Community 31:52

4M ago31:52

31:52

Welcome to 'Making Sense of Social Media | Content Marketing for Small Business Owners’, the podcast that provides you with the latest tips, advice, and strategies surrounding creative content marketing that will get seen and can help get you results.This podcast is dedicated to helping small business owners navigate the ever-changing world of soci…

1
Marketing Metrics That Matter 32:59

4M ago32:59

32:59

Welcome to ‘Making Sense of Social Media | Content Marketing for Small Business Owners’, the podcast that provides you with the latest tips, advice, and strategies surrounding creative content marketing that will get seen and can help get you results. This podcast is dedicated to helping small business owners navigate the ever-changing world of soc…

1
Don't Be Shy, Be Seen 29:11

4M ago29:11

29:11

Welcome to ‘Making Sense of Social Media | Content Marketing for Small Business Owners’, the podcast that provides you with the latest tips, advice, and strategies surrounding creative content marketing that will get seen and can help get you results. My podcast is dedicated to helping small business owners navigate the ever-changing world of socia…

1
Introducing Making Sense of Social Media 0:49

4M ago0:49

0:49

I am bringing you interviews from marketers and small business owners all around the globe to talk about content marketing, social media, and small business success.--- Send in a voice message: https://podcasters.spotify.com/pod/show/makingsenseofsocialmedia/messageSupport this podcast: https://podcasters.spotify.com/pod/show/makingsenseofsocialmed…

1
Tips for running several social media platforms at once with Chantelle Bell 35:35

7+ y ago35:35

35:35

Chantelle Bell has been a naturopath for 9 years, has been running her own clinic for 7, and has recently launched a new business for her line of herbal teas. In this episode of Social Media for Small Business, Suzi Dafnis and Cat Matson talk with Chantelle about her social media strategy, which platforms work best for different aspects of her busi…

1
3 Social Media Trends to Watch for in 2017 43:40

7+ y ago43:40

43:40

In this week’s year-end episode of the Social Media for Small Business podcast, Suzi Dafnis and Cat Matson interview Mireille Ryan, the CEO of the Social Media Marketing Institute and founder of the Social Media Marketing Awards, about three social media trends she’s going to watch for in 2017: live video, influence in marketing, and understanding …

7+ y ago40:49

40:49

1
Storyboard: A Visual Storytelling App for Small Business 35:38

7+ y ago35:38

35:38

Storyboard is a new social media app that matches your photos and videos to the places you visit -- creating a more engaging story than you could get from Facebook, Snapchat, or blogging alone. In this episode of the Social Media for Small Business, Suzi Dafnis and Cat Matson interview Darren Tonkin, the creator and director of Storyboard, about ho…

1
A Quick Guide to Video Marketing for Small Business 45:48

7+ y ago45:48

45:48

Videos are becoming an increasingly important tool for small businesses. In this episode of Social Media for Small Business, Suzi Dafnis and Cat Matson interview social media strategist and coach Rachel McLean about why small businesses need high-quality, well-targeted videos, and how to get most from your video content. Listen in to find out more …

1
YouTube Advertising for Small Business 40:07

7+ y ago40:07

40:07

Melinda Samson of Click Winning Content (www.clickwinningcontent.com.au) is our guest. She speaks to Suzi and Cat about why small businesses should consider advertising on YouTube, how YouTube ads work and tips for not paying a cent for your ads, how long a YouTube advertisement should be and what sort of budget you need to get started. Listen to l…

1
Facebook Advertising Tips for Small Business 42:34

8y ago42:34

42:34

Loren Bartley of Impactiv8.com.au joins Cat and Suzi as they talk about the power of Facebook advertising for small business. We look at why small businesses should consider using Facebook advertising in their marketing mix, the three steps to really effective Facebook advertising and why it starts with building an audience, what kind of budget you…

1
Snapchat - An Introduction for Small Business 43:09

8y ago43:09

43:09

You've no doubt heard the buzz about Snapchat. But, before you launch into yet another social media platform, we introduce you to Snapchat, who's using it, what it's good for an how it may work as one of your marketing vehicles. We interview Jo Scard of agency Fifty Acres. Plus what s in the news (LinkedIn is bought by Microsoft) and some great res…

1
Building a Professional Reputation using Social Media PLUS Social Media Marketing World 2016 39:05

8y ago39:05

39:05

Social media is an easy and effective way to build a reputation. In this episode Suzi Dafnis and Cat Matson speak with Mel Kettle of Mel Kettle consulting about how Twitter brought her 95% of her referral business, how she creates meaningful and productive conversations on social media and how to grow the 'know, like, trust' factor using social med…

1
How to grow a huge following on Instagram 42:39

8y ago42:39

42:39

Nathan Chan, owner of Foundr magazine, has built a following of almost 1million instagram followers using a simple strategy of matching his messaging to his market and posting inspiring quotes that his audience loves and resonates with. In this episode he speaks to Cat and Suzi about the must-dos if you want to use Instagram to grow a following and…

1
How Bee One Third Uses Instagram to Educate and Foster Engagement 39:52

8y ago39:52

39:52

Jack Stone is the co-founder of Bee One Third (named for the fact that one-third of the world’s food is pollenated by bees), a Brisbane-based business that works to educate locals about the role that honeybees play in pollination and how to increase their numbers. To help shift the negative stigma against bees, the company installs rooftops hives, …

1
How to Use Your Blog to Connect with Your Community 34:35

8y ago34:35

34:35

We speak with Jaclyn Carlson of Blog Society about how to useyour blog to connect with your community. How long does it take tobuild sufficient critical mass (or a community big enough) thatmakes this kind of business model viable? Plus news and views withCat Matson and Suzi Dafnis

1
Social Media and Marketing Trends from South By South West Interactive 24:43

8y ago24:43

24:43

The South by South West Interactive Festival hosted President Barack Obama, authors Brene Brown and Gretchen Rubin, the fouders of Under Armour, Wikipedia and the brains behind the super-popular podcast, Serial, Ira Glass. Cat Matson interviews Suzi Dafnis about what she saw, heard and learned at the festival. Plus they discuss post virality accord…

1
Engaging content, being human and solving problems with social media 37:11

8y ago37:11

37:11

Queensland Police Media administer an extremely popular Facebook page to provide important public safety and public interest information in a timely and efficient manner. Cat Matson interviews social media manager James Kleimt about how the page works to educate the audience and how the decisions about content are made on a daily basis. Plus news a…

1
The Facebook features small businesses need to know in 2016 37:14

8y ago37:14

37:14

Ben Bradshaw, CEO of SponsoredLinX is our guest. We talk about the Facebook features small businesses need to know in 2016. There's some great new ones you will want to know about. Plus, the importance of a content plan and a focus on three things - traffic, conversion and retention are key to your social media success.…

1
How to discover, compare and understand your brand's social rank 41:34

8+ y ago41:34

41:34

Georgie Summerhayes of Brandata is our guest. We talk about how Brandata helps you discover, compare and understand your brand's social rank and how authenticity, personality and micromarketing can boost you online presence.Social media marketing is a new and rapidly-changing frontier, and businesses that can quickly interpret and respond to commun…

1
Help customers find, share and store recommendations for your business 36:56

8+ y ago36:56

36:56

Marc Cowper, Founder at Recomazing is our guest. We talk about how small businesses can use Recomazing to drive word of mouth marketing and how to get started getting recommendations for your business.

1
How to Influence on Instagram 42:48

8+ y ago42:48

42:48

Tara Kingi, Director at The Exposure Co is our guest. We talk about Influencer Marketing and how small businesses can make the most of Instragram. Includes great tips and tools for maximising your impact on Instagram.

1
How buyer personas influence our choice of social media platforms 32:38

8+ y ago32:38

32:38

What is the value of investing the time and resources required in getting to know our personas so well? How can understanding our customer buyer personas allow us to make better choices about our soical media. Anne Mehla of Australian-owned digital agency Zeemo is our guest.

1
Secrets to Attention-Grabbing Social Media Posts 45:15

8+ y ago45:15

45:15

We talk with Belinda Weaver of Copywrite Matters about the secrets to attention-grabbing social media posts and we ask her about video streaming with Periscope. We look at social media copy dos and don'ts and the words to use to get the most shares on social media.

1
Inbound Marketing Tips for Social Media 44:57

8+ y ago44:57

44:57

Ryan Bonnici of Hubspot is our guest. We talk about what inbound marketing is and why is it so much more effective than traditional, interuptive marketing? Plus we look at how to talk very specifically to your ideal client in every social media post.

1
No Content Without Conversion 28:07

8+ y ago28:07

28:07

Michelle Falzon of We Are Content speaks to us about we shouldn’t post anything on social media without a clear conversion strategy and why it's important to begin with the end in mind. Plus we look at the importance of really understanding (and speaking to) your ideal client with every communication.…

1
Strategic Social Media and Social Trends 37:51

8+ y ago37:51

37:51

Laurel Papworth, Silkcharm, is a social media veteran, teaching thousands people each year how to harness the power of social media. In this episode she tells us how she connects with over 6million people every month and why engagement is more important than reach (and when).

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