최고 Small Business Growth 팟캐스트 (2025)

1
3 reasons North Star goals are more effective than BHAG goals [Ep 285] 26:03

17h ago26:03

26:03

Join the Focused Visionary Accelerator today (FVA)! FVA is your go to program if you are a business owner ready to scale to the next level. You will receive expert guidance, personalized coaching, a supportive community and live masterclasses! ___________________________________________________ Tired of setting those big, hairy, audacious goals tha…

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Business & Marketing Q&A // FROM A BUSINESS GROWTH SPECIALIST 41:03

1d ago41:03

41:03

LISTEN TO THIS EPISODE IF YOU’RE LOOKING FOR SOME CLARITY ON COMMON BUSINESS QUESTIONS In today’s episode, I’m answering some of the most common business questions I get asked, along with sharing my personal life updates and how they’re influencing my business decisions. I dive deep into the importance of solid business planning for 2025, from mark…

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3 Things Every Business Owner Needs to Operate a Thriving Business // FREEPRENEUR WAY 25:29

6d ago25:29

25:29

LISTEN TO THIS EPISODE IF YOU ARE LOOKING TO GROW YOUR BUSINESS IN 2025 BUT YOU DON’T KNOW WHAT IT TAKES TO OPERATE A BUSINESS In this episode, I’m sharing the three foundational pillars that every business owner needs to operate a thriving business—because after working with hundreds of entrepreneurs, I’ve noticed the same key elements showing up …

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Buyer Trends in 2025: Top 3 Strategies to Boost Your Sales [Ep. 284] 18:51

7d ago18:51

18:51

Are you concerned about the future of your business and how to retain clients in an increasingly discerning market? In today's episode, we'll explore three buyer trends predicted to be crucial in 2025. Michelle DeNio will discuss how building deeper connections, creating memorable client experiences, and making clients feel valued can be key strate…

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You Don’t Need to Do MORE to Scale Your Sales 23:19

9d ago23:19

23:19

LISTEN TO THIS EPISODE IF IT FEELS LIKE YOU’RE DOING EVERYTHING BUT YOU STILL WANT TO GROW In this episode, I’m breaking down one of the biggest misconceptions about scaling your sales: the idea that you need to do more to see growth. If you’re showing up consistently, posting Reels, sending emails, and still feeling like your efforts aren’t leadin…

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Say Goodbye to Markets in 2025 & Start Growing Online 22:05

13d ago22:05

22:05

LISTEN TO THIS EPISODE IF YOU ARE TRYING TO SAY GOODBYE TO MARKETS & FOCUS ON ONLINE SALES In this episode, I’m breaking down why markets are not a sustainable growth strategy for your business and how shifting your focus online can lead to long-term success. Markets might feel like the only way to make money right now, but they’re often time-consu…

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Finding the Love & Inspiration in Business Again // CLIENT STORIES 43:08

16d ago43:08

43:08

LISTEN TO THIS EPISODE IF YOU WANT TO HEAR A REAL STORY OF HOW ONE OF MY CLIENTS RESPARKED HER JOY IN BUSINESS In this episode I chat with, Camille, Owner, Founder, & Designer behind Equinox Art — an alternative jewelry brand that builds empowerment through jewelry. Hear her story of how she went from burnt out, overwhelmed, & feeling like her busi…

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The Business of Networking: Turning Conversations into Leads - Friday Freestyle [Ep. 283] 6:12

20d ago6:12

6:12

Are you frustrated with networking groups that don't seem to yield any tangible results or ROI? In today's episode, we dive deep into the importance of networking and how to measure its return on investment. Michelle DeNio gets candid about why networking is crucial for business owners, how to recognize valuable networking opportunities, and why ex…

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Navigating 2025 Business Planning & Common Mistakes 32:54

20d ago32:54

32:54

LISTEN TO THIS EPISODE IF YOU ARE PLANNING YOUR 2025 & WANT SOME SUPPORT & DIRECTION In this episode, I’m walking you through the mindset, strategy, and structure you need for a solid 2025 business plan. Whether you’re staring at your goals thinking, “How am I actually going to do this?” or feeling both excited and overwhelmed by your vision, this …

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2025 Marketing Trends 31:39

23d ago31:39

31:39

LISTEN TO THIS EPISODE IF YOU WANT TO HEAR MY PREDICTIONS FOR MARKETING TRENDS IN 2025 In this episode, I’m sharing my predictions for the marketing trends that will define 2025. With years of experience making these forecasts, I’m confident we’re stepping into a landscape where values, meaning, and genuine connections will matter more than ever. S…

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Changing the Narrative of Owning a Small Business // FREEPRENEUR & AMBITIOUS 34:04

27d ago34:04

34:04

LISTEN TO THIS EPISODE IF YOU ARE BUILDING YOUR BUSINESS FOR FREEDOM In this episode, I’m sharing what’s been heavy on my heart lately—my journey of building a business that truly prioritizes freedom. I used to believe that overworking and sacrificing my happiness were necessary for success. I ran a multi-million-dollar business that left me feelin…

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Pause and Reflect: How to End Your Business Year on a High Note [Ep. 282] 9:07

29d ago9:07

9:07

Are you feeling overwhelmed as the year comes to an end, wondering if you achieved all you set out to? In today's episode, Michelle DeNio encourages listeners to pause, reflect, and celebrate their accomplishments. Michelle provides valuable insights on how you can review your achievements objectively, set the right intentions for the upcoming year…

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From Overwhelmed to Consistent Sales & Confident // CLIENT STORIES 39:29

29d ago39:29

39:29

LISTEN TO THIS EPISODE IF YOU ARE LOOKING FOR A STORY OF HOW BRITTANY WENT FROM OVERWHELMED TO CONFIDENT & CONSISTENT SALES IN 2024 In this episode, I sit down with my past client, Brittany, from Brittany Hartt Designs, to share her inspiring journey. At the start of 2024, Brittany was feeling overwhelmed, overworked, and frustrated with her lack o…

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Why Consistency Beats Going All-In for Business Success - Friday Freestyle [Ep. 281] 4:58

1M ago4:58

4:58

Are you finding yourself paralyzed by the need to go big or go home, struggling to maintain consistency in your business efforts? In today's Friday Freestyle episode, Michelle DeNio shares some tough love on avoiding the trap of trying to leap from zero to 365 in seconds. Through a client story, she emphasizes the importance of starting small and b…

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Product Sales Come In, They Don’t Feel Easy 22:31

1M ago22:31

22:31

LISTEN TO THIS EPISODE IF YOU HAVE SOME PRODUCT SALES COMING IN, BUT SOMETIMES IT FEELS LIKE YOU’RE BEGGING FOR THEM In this episode, we dive into why some sales feel like a struggle and how to shift from feeling like you're begging for sales to having a steady flow of customers. We discuss the importance of focusing on more than just the product, …

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5 Non-Social Media Visibility Strategies for 2025 (or any year) [Ep 280] 24:02

1M ago24:02

24:02

Are you feeling burnt out by social media and looking for new ways to get your business noticed? In today's episode, we dive into visibility strategies that move away from social media and focus on networking, relationship marketing, and other non-social media methods. Michelle shares practical steps on how to build brand awareness, get top of mind…

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What To Do in 2025 To Make Your First $100k In Product Sales 25:31

1M ago25:31

25:31

LISTEN TO THIS EPISODE IF YOU WANT TO LEARN HOW TO BUILD A SALES PROCESS THAT WORKS FOR YOU In this episode, we’re diving into why your sales process is the foundation of a thriving business and how to create one that drives both active and passive income. Topics We Discuss: Sales Strategy, Building Passive Income, Content That Sells, Community Bui…

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Only Have Non-Customers Engaging on Social Media? DO THIS 11:28

1M ago11:28

11:28

LISTEN TO THIS EPISODE IF YOU DON’T HAVE CUSTOMERS ENGAGING ON SOCIAL MEDIA & YOU DON’T KNOW WHY If you're struggling to get your ideal customers engaging with your content, this episode is for you. We break down the common reasons this happens and what you can do to fix it. Topics We Discuss: Social Media Engagement, Audience Growth Strategies, Co…

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3 Simple Steps to Convert Leads Into Clients [Ep. 279] 15:15

1M ago15:15

15:15

Are you finding yourself lost in the shuffle of lead generation, wondering why your amazing leads aren't converting into paying clients? In today's episode, we dive into strategies for ensuring that your leads don't fall through the cracks. Michelle discusses the crucial steps for tracking, following up, and converting leads efficiently, so nothing…

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So You’re Creative, You’re “Not a Business Strategist” 23:09

1M ago23:09

23:09

LISTEN TO THIS EPISODE IF YOU STARTED YOUR BUSINESS AS A CREATIVE OUTLET & ARE NOW REALIZING YOU NEED THE STRATEGY BEHIND IT Many creative entrepreneurs start with a passion project or hobby that evolves into a business. But to grow it successfully, you need to pair your creativity with strategy. In this episode, we discuss the importance of balanc…

1
Black Friday is Over… Now What? 13:13

2M ago13:13

13:13

LISTEN TO THIS EPISODE IF YOU’RE ASKING YOURSELF WHAT TO DO NOW THAT BLACK FRIDAY IS OVER Black Friday is over, but your sales strategy doesn’t stop here! In this episode, we’re discussing how to maintain momentum, connect with holiday shoppers, and set yourself up for success in the new year. Topics We Discuss: Post-Black Friday Sales, Holiday Mar…

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3 steps to avoid turning your business into a JOB {Friday Freestyle} - [Ep 278] 5:52

2M ago5:52

5:52

Are you finding yourself overwhelmed by endless client requests and questioning whether you've just created another job for yourself, rather than a true business? In today's episode, we delve into the challenges of managing time, client expectations, and setting boundaries while maintaining the freedom and flexibility you sought when starting your …

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How to Combat “Friend Zoning” In Business with Guest Meg Joyce [Ep. 277] 41:29

2M ago41:29

41:29

Are you feeling "friend zoned" in your business relationships? In this episode, we explore the frustrations many business owners face when their offerings don't convert interest into clients. Host Michelle DeNio talks with Meg Joyce from In Kind Brand Therapy about the misconceptions around "brand therapy" and the importance of aligning your person…

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Navigating Different Stages of Business Growth 26:34

2M ago26:34

26:34

LISTEN TO THIS EPISODE IF YOU HAVE WONDERED WHAT THE DIFFERENT STAGE ARE OF BUSINESS GROWTH Every stage of business growth requires a unique strategy. When you see the BTS of hundreds of businesses, you notice patterns! In this episode, we break down the different phases of scaling a business and what to focus on at each step to grow sustainably. T…

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Black Friday Week Pep Talk & Affirmations 6:54

2M ago6:54

6:54

LISTEN TO THIS EPISODE IF YOU NEED A LITTLE ENERGY BOOST GOING IN TO THE WEEK I know this is different than my usual content BUT I felt someone out there needed it! This is a little affirmation, pep talk, inspiration style episode to add some energy & positivity to your week!!! NOW GET OUT THERE & CRUSH IT!! Black Friday Offers for Support on my IG…

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Black Friday Week Jitters // MINDSET, ACTION ITEMS, JOURNAL PROMPTS 20:17

2M ago20:17

20:17

LISTEN TO THIS IS YOU'RE FEELING STRESSED ABOUT THE BLACK FRIDAY WEEK I know the pressure this week can bring to small business owners -- so I wanted to sit & record this impromptu pep talk & really just remind you of how incredible you are. With some actions items, mindset shifts, stats, & journal prompts -- I wanted to bring you a deep breath & a…

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Importance of Branded Packaging 10:00

2M ago10:00

10:00

LISTEN TO THIS EPISODE IF YOU EVER WONDERED HOW IMPORTANT IT IS TO HAVE BRANDED PACKAGING & SHIPPING MATERIALS In this episode, we discuss the role of custom packaging in your business. From adding professionalism to making customers feel like they’re unwrapping a gift, we’ll cover what’s essential, what’s extra, and how to approach it cost-effecti…

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3 Strategies to Turn Your Business Ideas into Actionable Steps [Ep 276] 27:13

2M ago27:13

27:13

Are you overwhelmed with too many ideas and struggling to take action on them? Wondering how to sift through your thoughts and focus on what's truly important for your business? In this episode, we break down practical strategies to transform your overflowing ideas into actionable steps. We'll explore how to get organized, set clear priorities, and…

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Building a $250k Product Based Business on Social Media: CLIENT STORIES 21:03

2M ago21:03

21:03

LISTEN TO THIS EPISODE IF YOU WANT THE INSIDE SCOOP ON MY CLIENT THAT GREW THEIR BUSINESS TO $250K ANNUALLY THROUGH SOCIAL MEDIA In this episode, I break down the strategies that helped one of my clients, an apparel company, grow their business to $250k a year using social media. With an average order value of $62 and an audience of 42k, they maste…

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Should I Start a New Profile? 16:19

2M ago16:19

16:19

LISTEN TO THIS EPISODE IF YOU FIND YOURSELF CONTEMPLATING STARTING A NEW PROFILE ON IG TO START OVER In this episode, I tackle a common question from Julie, who’s wondering if she should start a new Instagram profile after feeling stagnant for over a year. We’ll discuss when it makes sense to start fresh—like changing niches or dealing with account…

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The secret to better client engagement {Friday Freestyle} - [Ep 275] 4:32

2M ago4:32

4:32

Are you finding it hard to get the best out of your team or clients? In today's episode, we dive into an innovative approach to training people to work effectively with you. Michelle DeNio shares a genius onboarding strategy from her mastermind colleague, Annalee, that can significantly boost engagement and productivity. Listen to learn how educati…

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3 Tips to Optimize Your Time and Increase Business Profits [Ep 274] 24:16

2M ago24:16

24:16

Are you overwhelmed with tasks and feeling like there's never enough time to get everything done in your business? In today's episode, we diving into the essential strategies for time management and optimization that can boost your business' profitability. In this episode, you'll learn: Why having too much on your plate makes time optimization near…

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Let’s Talk Profit Margins & Affordability in Small Businesses 29:23

2M ago29:23

29:23

LISTEN TO THIS EPISODE IF YOU ARE LOOKING TO LEARN MORE ABOUT PRICING YOUR PRODUCTS & CHARGING WHAT YOU’RE WORTH In this episode, I dive into the importance of understanding profit margins and why affordability isn’t the goal for most small businesses. We’ll explore the challenges of keeping prices low, from scalability issues to limiting your pote…

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Navigating Pivots in Business with Eden Strader 28:00

2M ago28:00

28:00

LISTEN TO THIS EPISODE IF YOU FIND YOURSELF IN A BUSINESS PIVOT AND UNSURE HOW TO NAVIGATE IT In this episode, I speak with Eden Strader about her experience with business pivots, the mindset shifts that helped her through it, and the challenges she faced along the way. We explore what it takes to navigate big changes as a business owner, from deal…

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Your Online Business Really Isn’t That Different! The Two Things You Need To Succeed [Ep 273] 14:53

2M ago14:53

14:53

Are you caught up in thinking your business is so special that common business strategies just won't work for you? In today's episode, we'll challenge the belief that your business is fundamentally different from others and reveal how simplifying your approach to sales and marketing can create transformative results. Michelle DeNio uncovers why fou…

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The Mindset Shift That Will Help Fight Imposter Syndrome & Grow Your Business 21:09

2M ago21:09

21:09

LISTEN TO THIS EPISODE IF YOU’VE BEEN STRUGGLING WITH IMPOSTURE SYNDROME AND ARE READY TO MAKE A SHIFT In this episode, I explore a powerful mindset shift to help you fight imposter syndrome and take your business to the next level. What if, instead of focusing on potential failures, you asked yourself, “What if it works?” I’ll guide you through fl…

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How To Remove Unaligned Products Once Launched 11:29

3M ago11:29

11:29

LISTEN TO THIS EPISODE IF YOU HAVE A PRODUCT YOU WANT TO REMOVE BUT YOU’RE NERVOUS & DON’T KNOW HOW QUESTION: Discontinuing products or product lines if you have diversified too quickly. How would you phrase this to your clients? Also as a small business how do you deal with the guilt, knowing the customers you will directly be choosing to no longe…

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3 Strategies to stay motivated when you want to quit your online business [Ep. 272] 17:25

3M ago17:25

17:25

Are you feeling overwhelmed by the ups and downs of entrepreneurship, questioning whether you're truly cut out for this journey? In today's episode, we dive deep into those moments of doubt and uncertainty that every entrepreneur faces. Michelle shares personal stories and practical advice on how to realign with your core values, recognize when som…

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My Business Planning Routine to Save You Time & Grow Faster 21:03

3M ago21:03

21:03

LISTEN TO THIS IF YOU’RE TRYING TO GET INTO A ROUTINE OF BUSINESS PLANNING & HAVE NO IDEA WHERE TO START I walk you through my step-by-step process, breaking down how I plan annually, quarterly, monthly, weekly, and daily to stay organized and on track. Each stage has its own focus—whether it's setting big-picture goals for the year, creating a pro…

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Navigating Fears and Feelings of Stuckness with Deanna deBara 27:13

3M ago27:13

27:13

LISTEN TO THIS EPISODE IF YOU FIND FEARS & IMPOSTER SYNDROME POPPING UP AS YOU RUN YOUR BUSINESS In this episode I talked with my friend Deanna about feeling stuck and paralyzed by fears but how often it actually is the things we are most afraid of that hold us back to where we are Deanna deBara is a writer and podcast host. Her podcast, Season of …

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3 Questions to Ask Your Clients to Boost Sales and Referrals [Ep 271] 14:33

3M ago14:33

14:33

Are you struggling to fill your client roster, wondering where to find the right clients who truly need your services? In today's episode, we explore how understanding why your clients choose you can unlock new opportunities for growth. Through an insightful strategy session story, we'll highlight practical steps to identify and attract your ideal …

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Using AI For Small Businesses Without Losing the Personal Touch 26:08

3M ago26:08

26:08

LISTEN TO THIS EPISODE IF YOU WANT TO KNOW THE BEST WAYS TO USE AI AS A SMALL BUSINESS WITHOUT LOSING CONNECTION & COMMUNITY AI is not going away anytime soon. AI is only going to help you become more resourceful and understand information at a totally different speed. At this rate, it'll only help you grow quicker and not get left behind as people…

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How to Interpret Instagram Analytics for Your Business 17:05

3M ago17:05

17:05

LISTEN TO THIS EPISODE IF YOU WANT TO BETTER UNDERSTAND YOUR INSTGRAM ANALYTICS This episode is going to be a an overview of looking at your Instagram Analytics & how to fully read them. It can be hard looking at all the numbers & words and putting meaning behind them! Today we will walk through it together so you feel more confident in understandi…

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Why Perfectionism is Costing You Sales [Ep 270] 20:09

3M ago20:09

20:09

Are you constantly paralyzed by the need for perfection? Today's episode dives into the perfectionism trap that many entrepreneurs face discussing how the endless pursuit of perfection can stifle your business growth. You will hear actionable strategies to overcome this mindset and embrace "done is better than perfect", helping you take action, eve…

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Maximizing Your Holiday Season for E-Commerce Businesses 15:48

3M ago15:48

15:48

LISTEN TO THIS EPISODE IF YOU ARE GETTING READY FOR THE HOLIDAYS & ARE LOOKING TO MAXIMIZE YOUR SALES For Holiday Strategy // CLICK HERE The holiday season is the superbowl for small business owners. All of your business growth from the year pays off & shows itself boldly in the 10 weeks of the major holiday season! In this episode, we are covering…

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How to Effectively Bundle and Market Your Offers for Solopreneur Success [Ep.269] 20:59

3M ago20:59

20:59

Are you an overwhelmed solopreneur trying to market your vast range of resources? Discover actionable strategies to streamline your offerings and attract more members. In this episode of The Real Truth about Business, Michelle DeNio hosts live coaching for Sue Pats from New Beginning Success Collaboration. Sue reveals her struggle with marketing he…

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FOUNDER SPOTLIGHT: mompreneur, personal growth for business growth, family boundaries, & MORE 58:19

3M ago58:19

58:19

FOUNDER SPOTLIGHT SERIES: The Gray Muse On this episode we discuss personal growth for business growth, setting boundaries with your family members, being a new mom and an entrepreneur, and how to grow a business online! Rubeena balances a thriving small business and being a mom, and her personal growth & emotional intelligence through it all is so…

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How Strategic Discounts Can Boost Conversions and Client Loyalty [Ep. 268] 23:35

3M ago23:35

23:35

Are you struggling with whether discounts are attracting the wrong clients or increasing your conversion rates? In this episode we are taking a look into the strategy and psychology behind offering discounts exploring the common beliefs surrounding discounts, their potential benefits and drawbacks, and how the intention and energy behind your disco…

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Diversifying Your Product Suite // How Many is Too Many, Scaling Handmade, & More! 18:00

3M ago18:00

18:00

LISTEN TO THIS EPISODE IF YOU ARE WANTING TO DIVERSIFY YOUR PRODUCT SUITE IN YOUR SMALL BUSINESS BUT ARE UNSURE WHAT TO DO FIRST Adding products or product lines to your small business can sound bright & shiny but there are strategies to WHEN & HOW to add new products to your product suite. We don't want to do it too soon BUT adding it CAN drastica…

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E-Commerce Holiday Season Planning // COACHING SESSION 18:44

3M ago18:44

18:44

LISTEN TO THIS EPISODE IF YOU ARE A PRODUCT BASED BUSINESS PLANNING FOR THE HOLIDAY SEASON For more Holiday Support Options // CLICK HERE Holidays for small businesses can be WILD! BUT they are, without a doubt, the most profitable time of year. In order to maximize your holiday sales as a small business you need a holiday e-commerce sales strategy…

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