Tiffany Yu is the CEO & Founder of Diversability, an award-winning social enterprise to elevate disability pride; the Founder of the Awesome Foundation Disability Chapter, a monthly micro-grant that has awarded $92.5k to 93 disability projects in 11 countries; and the author of The Anti-Ableist Manifesto: Smashing Stereotypes, Forging Change, and Building a Disability-Inclusive World. As a person with visible and invisible disabilities stemming from a car crash, Tiffany has built a career on disability solidarity. Now that she has found success, she works to expand a network of people with disabilities and their allies to decrease stigmas around disability and create opportunities for disabled people in America. Episode Chapters 0:00 Intro 1:26 When do we choose to share our disability stories? 4:12 Jay’s disability story 8:35 Visible and invisible disabilities 13:10 What does an ally to the disability community look like? 16:34 NoBodyIsDisposable and 14(c) 21:26 How does Tiffany’s investment banking background shape her advocacy? 27:47 Goodbye and outro For video episodes, watch on www.youtube.com/@therudermanfamilyfoundation Stay in touch: X: @JayRuderman | @RudermanFdn LinkedIn: Jay Ruderman | Ruderman Family Foundation Instagram: All About Change Podcast | Ruderman Family Foundation To learn more about the podcast, visit https://allaboutchangepodcast.com/…
Helping you build a product based business that stands out, sells out, and gives you the Freepreneur Life you deserve. I’m Madison Paige, here to help you market better, sell more, & scale without sacrificing freedom. Every Tuesday & Friday, we dive into the core pillars of a business built to disrupt—marketing, productivity, sales & more —all while building a community that allows a thriving business and a fulfilling life to coexist. Here we like to teach in a fun, conversational type of way -- kinda like sippin coffee with a biz bestie. So settle in and start binging your new fave biz pod!
Helping you build a product based business that stands out, sells out, and gives you the Freepreneur Life you deserve. I’m Madison Paige, here to help you market better, sell more, & scale without sacrificing freedom. Every Tuesday & Friday, we dive into the core pillars of a business built to disrupt—marketing, productivity, sales & more —all while building a community that allows a thriving business and a fulfilling life to coexist. Here we like to teach in a fun, conversational type of way -- kinda like sippin coffee with a biz bestie. So settle in and start binging your new fave biz pod!
LISTEN TO THIS EPISODE IF YOU ARE MAKING GOOD, CONSISTENT SALES BUT YOU DON’T KNOW WHERE TO GO FROM HERE This question came from Kate, a past PTP client who came to me making $3–5k/month. We built her a new strategy and now she’s hitting consistent $20k months. If you’re in the in-between, doing well, but you feel called to more, this episode is for you. We dive into what to do after you hit consistent sales: How to scale strategically without burning out Ways to increase revenue without always adding new products The mindset shifts that help you lead your next season How to move from “working hard” to “working smart” Scaling isn’t about doing everything, it’s about doing the right next thing. Whether that’s increasing conversion, expanding your product line, building your community, or optimizing retention, we break it all down so you know exactly what to focus on next. Topics We Discuss: Business Scaling Strategy, Product-Based Business Growth, Sales Optimization, Audience Expansion, Community-Driven Brands JOIN THE SBG FREE COMMUNITY // CLICK HERE FREE TRAININGS // CLICK HERE TO BROWSE EXPLORE PROGRAMS & SERVICES // CLICK HERE APPLY TO WORK WITH ME // CLICK HERE FOLLOW MADI ON INSTAGRAM // @thisismadisonpaige…
LISTEN TO THIS EPISODE IF YOU HAVE THE BIG GOAL OF HITTING 7 FIGURES IN YOUR BUSINESS & YOU WANT TO KNOW WHAT IT TAKES Today we are joined by Ashley Bennington from Buy the Blazer to give us the inside scoop of what it truly takes to build a 7 figure business. Ashley Bennington is the founder of Buy the Blazer, a business consulting firm created to help female founders simplify the process of scaling seven figure businesses. Ashley started her entrepreneurship journey when she realized how completely overwhelmed women were learning about money, especially in their early 20s. She started a financial coaching business basically from feedback women were giving her on TikTok… And six months later she had created a nearly multiple six figure business. She then decided to utilize her marketing and sales background to create her current company, which crossed 7 figures in just 15 months. ASHLEYS IG: https://www.instagram.com/ashleynbennington/ ASHLEYS WEBSITE: https://buytheblazer.com/ ASHLEYS POD: https://www.instagram.com/fullplateofpasta/ JOIN THE SBG FREE COMMUNITY // CLICK HERE FREE TRAININGS // CLICK HERE TO BROWSE EXPLORE PROGRAMS & SERVICES // CLICK HERE APPLY TO WORK WITH ME // CLICK HERE FOLLOW MADI ON INSTAGRAM // @thisismadisonpaige…
LISTEN TO THIS EPISODE IF YOU WANT SOME QUICK, ACTIONABLE ANSWERS TO MY COMMUNITY’S TOP QUESTIONS ABOUT PRODUCT-BASED BUSINESS Today’s episode is a rapid-fire Q&A, pulled straight from Slack questions in our community. We’re covering a mix of the most pressing concerns - everything from marketing bumps to sales plateaus to running smoother operations. In this episode, you’ll get simple steps you can apply right away around: Boosting your launch awareness with smart positioning Troubleshooting low cart conversions Streamlining order fulfillment and shipping processes Balancing content types for consistent growth Making your brand feel cohesive from product page to packaging If you’ve ever wished someone would just cut to the chase and give you clear, direct answers that you can use today, this episode is for you. TOPICS WE DISCUSS: Product-Based Business Tips, Small Business Marketing, Sales Optimization, Operations Efficiency, Rapid-Fire Q&A JOIN THE SBG FREE COMMUNITY // CLICK HERE FREE TRAININGS // CLICK HERE TO BROWSE EXPLORE PROGRAMS & SERVICES // CLICK HERE APPLY TO WORK WITH ME // CLICK HERE FOLLOW MADI ON INSTAGRAM // @thisismadisonpaige…
LISTEN TO THIS EPISODE IF YOU ARE WONDERING HOW TO UTILIZE META ADS FOR YOUR PHYSICAL PRODUCT BASED BUSINESS Joining me today is Meta Ads Specialist and former founder of iland co., Jodie Minto. With over 20 years in business and a seven-figure brand exit under her belt, Jodie breaks down how physical product brands can leverage Meta ads without wasting money or time. In this episode, we cover: How to begin using Meta ads with a limited budget Best practices for optimizing your campaigns Using Meta ads to grow your audience and your sales Mistakes to avoid when scaling ad spend Whether you’re airing your first ad or looking to improve your ROI, this episode gives you real tactics to use today and avoid rookie mistakes. Jodie Minto is an award-winning business coach, podcast host, and former founder of the internationally recognised fashion brand, iland co. With over 20 years in business and more than a decade of hands-on experience in fashion and online retail, Jodie built iland co. from a local market stall into a seven-figure global brand, before successfully selling the business in 2023. Based in Sydney, Australia, Jodie now supports ambitious fashion and lifestyle brand founders through her mastermind, online courses, and private coaching, helping them build profitable, sustainable e-commerce businesses that support their lives, not consume them.She’s a certified Digital Marketer, Meta Ads Specialist, and Life Coach. Jodie is also the host of Online Store Success, one of Australia’s Top 30 Marketing Podcasts, where she shares practical strategies and real-world insights to help product-based business owners. TOPICS WE DISCUSS: Meta Ads Strategy, E-commerce Advertising, Small Budget Ad Tips, Physical Product Marketing, Paid Social Media Campaigns JOIN THE SBG FREE COMMUNITY // CLICK HERE FREE TRAININGS // CLICK HERE TO BROWSE EXPLORE PROGRAMS & SERVICES // CLICK HERE APPLY TO WORK WITH ME // CLICK HERE FOLLOW MADI ON INSTAGRAM // @thisismadisonpaige…
LISTEN TO THIS EPISODE IF YOU’RE LOOKING TO HIRE BUT UNSURE WHERE TO START - AGENCIES? FREELANCERS? BUILD A TEAM? You’re finally ready to get support in your business but the hiring landscape can be overwhelming. In this episode, we’re talking about how to choose between bringing on an employee, hiring a freelancer, or outsourcing to an agency. If you’ve been wondering where to start, what’s worth the cost, and how to make sure you’re getting real support (not just more stress), this episode will help you sort through the confusion. We cover: The key differences between in-house employees, agencies, and freelancers The biggest pros and cons of each, depending on your stage of business What to ask yourself before you make any hires My go-to hiring recommendations based on what’s working for clients right now Whether you're scaling fast or just need a little relief from the daily hustle, this episode gives you clarity on how to move forward and build real support. TOPICS WE DISCUSS: Hiring Strategy, Small Business Team Building, Outsourcing for Entrepreneurs, Business Growth, Delegating Work JOIN THE SBG FREE COMMUNITY // CLICK HERE FREE TRAININGS // CLICK HERE TO BROWSE EXPLORE PROGRAMS & SERVICES // CLICK HERE APPLY TO WORK WITH ME // CLICK HERE FOLLOW MADI ON INSTAGRAM // @thisismadisonpaige…
LISTEN TO THIS EPISODE IF YOU’RE FEELING LIKE YOU’RE BLENDING IN, THINKING ABOUT A REBRAND, OR COULD USE A LEVEL UP IN YOUR BRAND Branding goes far beyond aesthetics; it's how people feel about your business. In this episode, we break down how to tell if your current branding is holding you back, when a rebrand is needed, and how to elevate without losing your brand's essence. We dive into: Subtle clues that your brand isn't converting like price objections, wrong audience attraction, or feeling like your visuals don’t match your product quality Why jumping on branding trends can actually hurt your sales and make it harder to stand out How to refresh your brand Simple questions you can use right now to audit your branding and see what needs attention If sales feel off, despite doing everything you think you should be doing, this episode might be the game-changer your brand needs. TOPICS WE DISCUSS: Brand Strategy, Emotional Branding, Visual Consistency, Brand Refresh, Small Business Messaging JOIN THE SBG FREE COMMUNITY // CLICK HERE FREE TRAININGS // CLICK HERE TO BROWSE EXPLORE PROGRAMS & SERVICES // CLICK HERE APPLY TO WORK WITH ME // CLICK HERE FOLLOW MADI ON INSTAGRAM // @thisismadisonpaige…
LISTEN TO THIS EPISODE IF YOU HAVE WONDERED IF YOU NEED MONEY OR FUNDING TO START OR GROW A BUSINESS This question comes from Kara, and it's something I hear often: “Do I really need money to start or grow my business or is that just a myth?” In this episode, I’m sharing my honest take. Because while not everyone starts with a stacked bank account, building a real, sustainable brand does take resources. From branding to product quality to support systems - investments can move your business forward faster. Inside, we talk about: Why the phrase “it takes money to make money” has some truth behind it How most entrepreneurs actually fund their businesses Types of funding I've seen work: savings, grants, loans, friends & family, and more The difference between spending and investing How to make smart decisions when you're thinking about financial support This is for the dreamer who wants to grow without regrets—and get support in a way that feels smart and strategic. TOPICS WE DISCUSS: Business Funding Options, Startup Costs, Small Business Investing, ROI in Business, Bootstrapping Tips JOIN THE SBG FREE COMMUNITY // CLICK HERE FREE TRAININGS // CLICK HERE TO BROWSE EXPLORE PROGRAMS & SERVICES // CLICK HERE APPLY TO WORK WITH ME // CLICK HERE FOLLOW MADI ON INSTAGRAM // @thisismadisonpaige…
LISTEN TO THIS EPISODE IF YOU’RE HEARING LOTS ABOUT AI & ARE WONDERING HOW IT’LL IMPACT YOU & YOUR BUSINESS If you’re feeling overwhelmed by all the AI talk lately, this episode is for you. Whether you're curious, cautious, or skeptical, I’m giving you a simple and honest breakdown of what AI could mean for product-based business owners right now and how to stay ahead without losing your human touch. We cover: The current reality of AI and what’s already changing Where AI thrives—and where it falls short Why creativity, innovation, and community still matter more than ever How to use AI to become more efficient (without feeling robotic) What you should not outsource to AI if you want to build a memorable brand AI isn’t a replacement for connection. In fact, the brands that feel the most human will stand out even more. Let's talk about how to lead with that in mind. TOPICS WE DISCUSS: AI in Small Business, Productivity Tools, Brand Building with AI, Future of Marketing, Community-Driven Brands JOIN THE SBG FREE COMMUNITY // CLICK HERE FREE TRAININGS // CLICK HERE TO BROWSE EXPLORE PROGRAMS & SERVICES // CLICK HERE APPLY TO WORK WITH ME // CLICK HERE FOLLOW MADI ON INSTAGRAM // @thisismadisonpaige…
LISTEN TO THIS EPISODE IF YOU ARE WANTING VISIBILITY & BRAND AWARENESS & IT’S FEELING DIFFICULT RIGHT NOW Today’s episode is for the business owner who feels like they have something amazing to offer but getting eyes on it feels like a constant uphill battle. Cole submitted this question after noticing their Reels engagement tanking, and with it, their sales. If that sounds familiar, this conversation is going to help you break through. I’m walking you through: Why organic content can’t be your only visibility strategy 6+ other marketing methods to get your brand in front of new people every day How to reduce your dependency on the algorithm The difference between content and marketing and why that shift changes everything What I recommend to all my clients when they want visibility now Your product might be amazing, but if no one’s seeing it you won’t get the results you want. Let’s change that today. TOPICS WE DISCUSS: Brand Awareness, Product Visibility, Organic Marketing Strategy, Instagram Reels, Marketing for Small Businesses JOIN THE SBG FREE COMMUNITY // CLICK HERE FREE TRAININGS // CLICK HERE TO BROWSE EXPLORE PROGRAMS & SERVICES // CLICK HERE APPLY TO WORK WITH ME // CLICK HERE FOLLOW MADI ON INSTAGRAM // @thisismadisonpaige…
LISTEN TO THIS EPISODE IF YOU FIND YOURSELF WORKING ON THE INSIDE OF YOUR BUSINESS TOO MUCH If you disappeared for a week, would your business still run or would everything stop? In this episode, we’re talking about what it really means to work on your business instead of in it. I’m breaking down the difference between daily hustle mode and strategic growth mode so you can finally build a brand that scales without you being in every detail. We’ll walk through: The signs you’re stuck in busy mode without real progress What it actually looks like to shift into a CEO role Time audits, weekly CEO time blocks, and my approach to systems Why strategy and organization will make growth easier, not harder How to stop building a business that only works when you do If you feel like you’re doing all the things but still not moving forward, this is your next step. You didn’t start your business to feel stuck, you started it to build freedom. Let’s get back to that. TOPICS WE DISCUSS: CEO Mindset, Business Strategy, Time Management for Business Owners, Small Business Systems, Product-Based Brand Growth JOIN THE SBG FREE COMMUNITY // CLICK HERE FREE TRAININGS // CLICK HERE TO BROWSE EXPLORE PROGRAMS & SERVICES // CLICK HERE APPLY TO WORK WITH ME // CLICK HERE FOLLOW MADI ON INSTAGRAM // @thisismadisonpaige…
LISTEN TO THIS EPISODE IF YOU’RE LOOKING TO START BUILDING A SCALABLE BRAND & FEEL LIKE YOU’RE JUST RUNNING A SIDE HUSTLE INSTEAD You’ve got a big vision for your business; something beyond just extra income or side cash, but everything still feels like a hustle. This episode is for you if you're ready to stop treating your brand like a “maybe” and start building it like a long-term, scalable company. This question came from Mada, who said: “I want my clothing line in stores everywhere, but I know I’m playing small. What are the first steps to actually make the change?” In this episode, I’m walking you through: The signs you're operating in “side hustle mode” (even if you don’t realize it) The mindset shift required to go from “building” to “scaling” How to stop relying on daily hustle and start creating systems that support you What needs to shift in your strategy, messaging, and marketing Why structure and automation are key to growing without burning out Start doing what actually moves you toward the brand you want. Start thinking like a CEO, not just a creator, and you'll get there so much faster. TOPICS WE DISCUSS: Scaling a Small Business, Side Hustle to Full-Time, Building a Scalable Brand, Business Mindset, Product-Based Business Strategy JOIN THE SBG FREE COMMUNITY // CLICK HERE FREE TRAININGS // CLICK HERE TO BROWSE EXPLORE PROGRAMS & SERVICES // CLICK HERE APPLY TO WORK WITH ME // CLICK HERE FOLLOW MADI ON INSTAGRAM // @thisismadisonpaige…
LISTEN TO THIS EPISODE IF YOU HAVE BIG GOALS & WANT TO KNOW HOW TO PLAN FOR THEM You have big dreams for your business… but when’s the last time you looked at your day-to-day and asked if your actions match that vision? In this episode, I’m walking you through how to reverse engineer your growth — not in five years, not someday, but sooner. If you’ve been stuck in the same “building” season for a while, it’s time to shift out of maintenance mode and start making intentional moves that align with where you want to go. We’ll talk about: How to map out a clear 3–5 year vision for your brand What objectives you need to hit to get there How to identify the actual first steps to start now The habits that need to shift to support your next chapter How to evaluate whether your current actions reflect your goals This episode is about getting real with yourself. If I looked at your daily habits, would it be obvious what you’re working toward? If not, that’s your starting line. Let’s get strategic and start aligning what you do now with the business you’re building for the future. TOPICS WE DISCUSS: Business Growth Planning, Goal Setting for Entrepreneurs, Long-Term Strategy, Productivity Habits, Scaling Your Brand JOIN THE SBG FREE COMMUNITY // CLICK HERE FREE TRAININGS // CLICK HERE TO BROWSE EXPLORE PROGRAMS & SERVICES // CLICK HERE APPLY TO WORK WITH ME // CLICK HERE FOLLOW MADI ON INSTAGRAM // @thisismadisonpaige…
LISTEN TO THIS EPISODE IF YOU’RE UNSURE HOW TO KNOW IF YOUR BUSINESS IS MAKING PROFIT AND HOW TO MAKE IT MORE PROFITABLE If you're looking at your sales and wondering where all the money is going... this one’s for you. This question came from Heather: “I struggle with figuring out ‘the numbers.’ Got any suggestions on how to track costs vs income? And how to actually increase profitability?” Inside this episode, we’re breaking down what profitability really means for a small product-based business and the biggest things most owners forget to track or prioritize. We go over: The difference between revenue and actual profit How to understand your COGS, fixed costs, and variable costs What software can help (and how often to check your numbers) Why many business owners grow sales but not profit How to think like a growth-focused CEO, not just a maker You don’t have to be a “numbers person” to run a thriving brand. You just need clarity, systems, and the right benchmarks to guide smart decisions. Let’s make sure the numbers are working for you. TOPICS WE DISCUSS: Product Pricing Strategy, Business Profitability, COGS Breakdown, Operating Expenses, Financial Planning for Small Business JOIN THE SBG FREE COMMUNITY // CLICK HERE FREE TRAININGS // CLICK HERE TO BROWSE EXPLORE PROGRAMS & SERVICES // CLICK HERE APPLY TO WORK WITH ME // CLICK HERE FOLLOW MADI ON INSTAGRAM // @thisismadisonpaige…
LISTEN TO THIS EPISODE IF YOU ARE WANTING A MORE BALANCED BASED APPROACH TO BUSINESS BUT ARE UNSURE WHERE TO START Today I am talking with Kari Esmail all about her balanced based approach to changing the narrative around hustle culture. Our hope is this conversation is refreshing & eye opening that hustle culture is NOT necessary BUT you can still be ambitious, love to work, AND not burn out while you do it. Kari is an author, professional coach and community builder helping women release the hustle mindset and excel through integrating more fun into life. BUY KARI’S NEW BOOK // CLICK HERE FOLLOW KARI ON IG: CLICK HERE JOIN THE SBG FREE COMMUNITY // CLICK HERE FREE TRAININGS // CLICK HERE TO BROWSE EXPLORE PROGRAMS & SERVICES // CLICK HERE APPLY TO WORK WITH ME // CLICK HERE FOLLOW MADI ON INSTAGRAM // @thisismadisonpaige…
LISTEN TO THIS EPISODE IF YOU’RE STARTING FROM ZERO ON SOCIAL MEDIA You have the product… but now what? Where do you begin when it comes to building a real brand online? This question came in from the community: “How would you start from zero on social media?” And in this episode, I’m breaking down exactly what I would do — step by step — if I were starting a product-based business today. This is the process I use with my clients, no matter where they are in business. We’re talking about everything from your core product and messaging to building a brand vibe, creating consistent content, and launching with intention. We’ll walk through: How to choose your signature product and position it with purpose The research you have to do before creating content How to prep your brand visuals, bio, and pinned posts What to focus on leading up to your launch How to build momentum and community from day one Whether you’re starting fresh or needing to reset your brand strategy, this is a blueprint you can revisit anytime. TOPICS WE DISCUSS: Brand Launch Strategy, Product-Based Business Tips, Content Creation for Startups, Community Building, Social Media for Small Business JOIN THE SBG FREE COMMUNITY // CLICK HERE FREE TRAININGS // CLICK HERE TO BROWSE EXPLORE PROGRAMS & SERVICES // CLICK HERE APPLY TO WORK WITH ME // CLICK HERE FOLLOW MADI ON INSTAGRAM // @thisismadisonpaige…
LISTEN TO THIS EPISODE IF YOU’VE BEEN WANTING TO GET STARTED WITH PR FOR YOU SMALL BUSINESS Today we’re diving in to the magic of PR with Gloria Chou. In this quick & actionable episode you will walk away with tangible strategies of how to get started with landing PR opportunities for your business. Gloria Chou is an award-winning PR strategist and host of the top-rated Small Business PR Podcast. Known for her untraditional yet proven approach to PR which makes visibility and access to media accessible for anyone, Gloria helps BIPOC and female founders get featured organically in top-tier media without needing PR connections or a large following. Her strategies have earned small businesses in nearly every industry niche over a billion organic views and features in outlets like the New York Times, Oprah’s Favorite Things, Vogue, and Forbes, without any pay-to-play. A former U.S. Diplomat turned small business advocate, Gloria has been on 100 podcasts and was named "Pitch Writing Expert of the Year" in 2021 as part of the Influential Businesswomen Awards, and a Forbes Next 1000 honoree. IG: https://www.instagram.com/gloriachoupr/ FREE RESOURCE: gloriachoupr.com/masterclass JOIN THE SBG FREE COMMUNITY // CLICK HERE FREE TRAININGS // CLICK HERE TO BROWSE EXPLORE PROGRAMS & SERVICES // CLICK HERE APPLY TO WORK WITH ME // CLICK HERE FOLLOW MADI ON INSTAGRAM // @thisismadisonpaige…
LISTEN TO THIS EPISODE IF YOU DON’T HAVE ANY SOLID EMAIL MARKETING & YOU’RE WONDERING WHERE TO START If you’ve been avoiding email marketing or only send emails when you're launching, this episode is your roadmap to finally building a system that works every week of the year. A listener asked: “Where do I start with email marketing without sounding too salesy?” And honestly this comes up all the time. I’m breaking down the difference between Broadcasts and Sequences , what role each plays, and how to build a strong email system that captures sales, nurtures your people, and keeps your business moving forward even when you’re offline. 💡 Inside this episode, we cover: The difference between Broadcasts and Sequences The 3 email automations every small business needs Where to plug email into your customer journey How to start sending emails that people want to read Tips for staying consistent without being overwhelming This strategy works whether you have 30 subscribers or 30,000. Start small, stay consistent, and let your emails do the heavy lifting between launches. We’ll also talk about how to send weekly emails (without being annoying), how to provide value, and how to create emails that feel aligned and helpful. If you’ve ever felt like your email list is sitting there collecting dust… this episode will change that. TOPICS WE DISCUSS: Email Marketing Strategy, Sales Funnels, Customer Journey, Ecommerce Growth, List Building Tips This Episode is Great For: Product-based business owners, ecommerce brands, and small biz marketers who want to make more sales from their list. JOIN THE SBG FREE COMMUNITY // CLICK HERE FREE TRAININGS // CLICK HERE TO BROWSE EXPLORE PROGRAMS & SERVICES // CLICK HERE APPLY TO WORK WITH ME // CLICK HERE FOLLOW MADI ON INSTAGRAM // @thisismadisonpaige…
LISTEN TO THIS EPISODE IF YOU WANT TO SEE YOUR MARKETING TAKE OFF You don’t need to post more, run ads, or create 15 new reels a week. If your sales feel stuck (even with traffic & consistency) this episode is your sign to take a closer look at your messaging . In this episode, we’re diving into what messaging actually means and why it’s responsible for at least 80% of your product marketing success. This is the difference between “meh” content and messaging that magnetizes people to your brand. We’re covering: What messaging really is (hint: it’s more than your words) Why great messaging makes people feel something and take action Signs your messaging is falling flat and how to recognize the gaps Real client wins: You’ll hear about a client who went from $2K to $5K/month in sales by tweaking her messaging and sticking with it. How to start auditing and adjusting your message today If you’ve ever thought “I’m doing everything right… why aren’t people buying?” this episode will show you exactly what to change. Topics We Discuss: Product-Based Business Strategy, Marketing Clarity, Brand Messaging, Content Optimization, Ecommerce Growth 🎯 Perfect for: product-based business owners, ecommerce brands, and creators who want to sell more without burning out JOIN THE SBG FREE COMMUNITY // CLICK HERE FREE TRAININGS // CLICK HERE TO BROWSE EXPLORE PROGRAMS & SERVICES // CLICK HERE APPLY TO WORK WITH ME // CLICK HERE FOLLOW MADI ON INSTAGRAM // @thisismadisonpaige…
LISTEN TO THIS EPISODE IF THE QUESTION OF WHAT TO POST IS OFTEN ON YOUR MIND You sit down with your coffee, ready to post something... and somehow it’s mid-afternoon and nothing's gone live. Your brain feels blank, and everything you think of feels like a repeat of something you've already said. In this episode, I’m answering a question from Jennika, who’s feeling stuck with content. I’m walking through the two most common reasons business owners get into this cycle: unclear brand foundations and not enough repetition in their messaging. We’ll talk about how to revisit the core of your brand—who you're speaking to, what makes your business unique, and how to anchor your content in those pillars. This episode also covers why repeating your message in new formats builds trust and recognition. Instead of chasing new ideas daily, I’ll show you how to create structure that makes content easier to produce and more effective. If posting feels heavy or confusing lately, this conversation will help you reconnect with your message and start creating from a more intentional place. TOPICS WE DISCUSS: Content Planning, Brand Foundations, Audience Clarity, Social Media Strategy, Repetition in Marketing JOIN THE SBG FREE COMMUNITY // CLICK HERE FREE TRAININGS // CLICK HERE TO BROWSE EXPLORE PROGRAMS & SERVICES // CLICK HERE APPLY TO WORK WITH ME // CLICK HERE FOLLOW MADI ON INSTAGRAM // @thisismadisonpaige…
LISTEN TO THIS EPISODE IF YOU WANT MY EXACT FRAMEWORK TO GET TO CONSISTENT SALES IN YOUR PRODUCT-BASED BUSINESS If you’re tired of winging it, posting without results, or chasing sales with no strategy, this episode walks you through the exact framework I use to help product-based business owners go from inconsistent sales to repeat customers and daily orders. I’m sharing the Seamless Sales System - aka the PPPP Model - and walking through each phase step-by-step: ✨ PILLARS : Build the foundation Clarify your ideal customer, differentiator, and visual brand identity ✨ PRESENCE : Create a magnetic online home Optimize your profile, feed, website, and messaging across all platforms ✨ PEOPLE : Build your ride-or-die community Use Instagram stories, connection-based strategies, and daily community touch points ✨ PROFIT : Implement sustainable sales systems Blend passive and active strategies, plan promos, launch intentionally, and use email marketing Whether you want more daily sales, stronger brand loyalty, or a business that actually grows over time , this is the system to get you there. And yes, it always starts from the beginning, even with my highest-earning clients. Topics We Discuss: Consistent Sales, Ecommerce Strategy, Community Building, Product Business Framework, Passive Income for Small Business JOIN THE SBG FREE COMMUNITY // CLICK HERE FREE TRAININGS // CLICK HERE TO BROWSE EXPLORE PROGRAMS & SERVICES // CLICK HERE APPLY TO WORK WITH ME // CLICK HERE FOLLOW MADI ON INSTAGRAM // @thisismadisonpaige…
LISTEN TO THIS EPISODE IF YOU FEEL LIKE ONLY PEOPLE YOU KNOW ARE BUYING FROM YOU If it feels like only your friends, family, and acquaintances are buying from your business; you’re not alone. In this episode, I’m answering a real question from Jessika, who’s been in business for about a year and is ready to start growing beyond her inner circle. Inside this episode, we’ll talk about: How to attract stranger sales and build a real customer base Why it’s completely normal for sales to slow when friends and family tap out How to shift your marketing strategy to reach new audiences What it really takes to build a community of loyal customers who find you because of your brand, not because they know you personally The next steps to expand your reach and create sustainable growth You don’t have to stay stuck in the cycle of selling only to people you know. It’s absolutely possible to expand your audience and build a business full of excited, returning customers who genuinely love what you do. Topics We Discuss: Growing Your Audience, Attracting New Customers, Building Community, Small Business Marketing, Product-Based Business Growth JOIN THE SBG FREE COMMUNITY // CLICK HERE FREE TRAININGS // CLICK HERE TO BROWSE EXPLORE PROGRAMS & SERVICES // CLICK HERE APPLY TO WORK WITH ME // CLICK HERE FOLLOW MADI ON INSTAGRAM // @thisismadisonpaige…
LISTEN TO THIS EPISODE IF YOU WANT TO MAKE SALES EVERY DAY IN YOUR PRODUCT-BASED BUSINESS Launches feel exciting... but what about all the in-between days? If you’re tired of big sales during promos and crickets the rest of the time, this episode is for you. I’m breaking down the real difference between active sales and passive sales, and how mastering both can create consistent daily revenue in your business. We’ll dive into: Why launches (active sales) are so effective — and why they can’t be your only plan How passive sales systems create freedom, consistency, and scalable growth The role of messaging, content pillars, tripwires, and systems in your daily sales How to stop relying on launches alone (and why some audiences never learn to buy passively) What you need to build a brand that makes sales even when you’re not online Making a few hundred dollars on a launch is great, but real growth happens when you can make sales every day , without having to constantly show up live. Let's supercharge your sales the smart way. Topics We Discuss: Passive Sales Strategy, Product-Based Business Growth, Active Sales vs Passive Sales, Daily Revenue Systems, Small Business Marketing JOIN THE SBG FREE COMMUNITY // CLICK HERE FREE TRAININGS // CLICK HERE TO BROWSE EXPLORE PROGRAMS & SERVICES // CLICK HERE APPLY TO WORK WITH ME // CLICK HERE FOLLOW MADI ON INSTAGRAM // @thisismadisonpaige…
LISTEN TO THIS EPISODE IF YOU’RE TRYING TO BUILD COMMUNITY AROUND YOUR BRAND Let’s talk about the most important asset in your business: community . You’ve probably heard the advice to “build a community around your brand” — but what does that actually mean when you sell products? This episode breaks it all down. I’m walking you through: How to identify your ideal customer and what they actually care about What your brand needs to stand for to create connection How to build content that attracts your people — and repels the wrong ones The difference between building for relationships vs. chasing the algorithm Why a human-first brand always wins This is about showing up with clear messaging, intentional energy, and real connection — so your audience doesn’t just follow you, they buy into you . If you’ve been craving stronger relationships with your audience, this is how you start. Topics We Discuss: Community Building, Brand Messaging, Ideal Customer, Content Strategy, Human-Centered Marketing JOIN THE SBG FREE COMMUNITY // CLICK HERE FREE TRAININGS // CLICK HERE TO BROWSE EXPLORE PROGRAMS & SERVICES // CLICK HERE APPLY TO WORK WITH ME // CLICK HERE FOLLOW MADI ON INSTAGRAM // @thisismadisonpaige…
LISTEN TO THIS EPISODE IF YOU’VE BEEN CONSISTENT ON SOCIAL MEDIA BUT STILL AREN’T SEEING SALES If you’re showing up every day, creating content, and still wondering why your sales feel slow or inconsistent — this one’s for you. I can usually tell within seconds if a brand’s social media is set up to convert... and in this episode, I’m walking you through the red flags I see all the time. This is for the product-based business owner who: ✔️ Posts consistently but gets minimal traction ✔️ Feels like they’re working so hard for every sale ✔️ Wants to optimize their account without burning out Inside, we cover: Why your profile setup might be repelling sales The missing messaging, SEO, and pinned post strategy What a clear brand differentiator actually looks like Why content pillars and value-driven content matter more than ever The biggest icks: recycled photos, vague bios, and selling like everyone else How to stop selling features and start selling experience + emotion What tripwires and passive sales systems you might be missing No fluff — just real talk about why your content might not be converting and what to shift to start making it work. Topics We Discuss: Social Media Strategy, Optimizing Instagram, Product-Based Business Tips, Content that Converts, Sales Funnels JOIN THE SBG FREE COMMUNITY // CLICK HERE FREE TRAININGS // CLICK HERE TO BROWSE EXPLORE PROGRAMS & SERVICES // CLICK HERE APPLY TO WORK WITH ME // CLICK HERE FOLLOW MADI ON INSTAGRAM // @thisismadisonpaige…
LISTEN TO THIS EPISODE IF YOU’RE THINKING ABOUT INVESTING IN YOUR BUSINESS & UNSURE IF IT’S THE RIGHT TIME Let’s talk honestly about investing in your business — when to do it, how to decide who to trust, and why it’s normal to feel unsure. I’ve invested over $100k into my own business growth (some good, some not so great), and I support clients who invest with me every day. In this episode, I’m sharing: The key questions to ask before any investment How to evaluate if someone’s strategy, style, or values are right for you The difference between coaches, advisors, agencies, and courses How to spot real experience vs. shiny marketing What support you actually need in your next season I also dive into the mindset stuff: What if you haven’t even paid yourself yet? What if cash flow is tight? What if you’ve made a bad investment before? You’ll never feel 100% “ready.” But investing isn’t about being fearless — it’s about choosing to grow anyway. Even Olympians have coaches. You deserve the kind of support that helps you shift your thinking and step into your next level. This is the episode I wish I had when I first started making big decisions in my business. Use this as a framework to confidently assess any investment — including with me. Topics We Discuss: Business Growth, Investing in Business, Making Smart Investments, Business Mentorship, Entrepreneur Mindset JOIN THE SBG FREE COMMUNITY // CLICK HERE FREE TRAININGS // CLICK HERE TO BROWSE EXPLORE PROGRAMS & SERVICES // CLICK HERE APPLY TO WORK WITH ME // CLICK HERE FOLLOW MADI ON INSTAGRAM // @thisismadisonpaige…
LISTEN TO THIS EPISODE IF YOU’VE EVER WONDERED WHY SOME BRANDS WIN & OTHERS FADE In today’s episode, we’re digging into the real reason some brands blow up... while others fall flat. It’s not just about having a pretty logo — it’s about messaging, emotional connection, and brand clarity . We’ll chat about: Why your brand needs to make people feel something How to get ultra clear on your ideal customer’s true desires Why messaging and visuals need to work together (not just look pretty) Brand examples that are killing it right now — Graza, Hot Girl Pickles, and Odd Muse What you can learn from Halo Top’s success If you want your product-based business to stand out and actually connect , this is your roadmap. Topics We Discuss: Brand Messaging, Customer Connection, Visual Identity, Emotional Marketing, Brand Success Examples 👉 Join the Small Business Café to dig deeper into your brand and get support from other business owners! JOIN THE SBG FREE COMMUNITY // CLICK HERE FREE TRAININGS // CLICK HERE TO BROWSE EXPLORE PROGRAMS & SERVICES // CLICK HERE APPLY TO WORK WITH ME // CLICK HERE FOLLOW MADI ON INSTAGRAM // @thisismadisonpaige…
LISTEN TO THIS EPISODE IF YOU WANT A FULFILLING LIFE & A THRIVING BUSINESS You didn’t start your business just to be overwhelmed every day. In this episode, I’m sharing the honest truth about how I’ve built a life that feels good and a business that’s growing — and what you can take from it. I’ll walk you through: The 4 steps that helped me build a sustainable business The 3 core pillars that make life feel fulfilling again Why balance doesn’t mean 50/50 and what actually matters How time management + discipline create space to slow down Why strategy and community are your greatest assets This episode is part pep talk, part strategy — so if you’ve been chasing the dream but feeling burnt out, this is your sign to shift things. Topics We Discuss: Fulfillment, Time Management, Life-Work Balance, Business Growth, Community Strategy FREEPRENEUR STARTER KIT FREEBIE // DOWNLOAD 👉 Join the Small Business Café to continue this convo — we’re diving deeper on this topic inside the community this week! JOIN THE SBG FREE COMMUNITY // CLICK HERE EXPLORE PROGRAMS & SERVICES // CLICK HERE APPLY TO WORK WITH ME // CLICK HERE FOLLOW MADI ON INSTAGRAM // @thisismadisonpaige…
LISTEN TO THIS EPISODE IF YOU STRUGGLE WITH IMPOSTER SYNDROME. Struggling with imposter syndrome as an entrepreneur? You're not alone, and you can overcome it. In this powerful episode, I unpack what imposter syndrome really means, why it shows up, my personal experience with it and giving a TED Talk, and how to flip the narrative to build self-confidence and self-trust in your business journey. Whether you're starting out or scaling up, this mindset shift will help you push past doubt and reclaim your power. Learn how to: ✅ Recognize & reframe self-doubt ✅ Break mental barriers holding your business back ✅ Prove to yourself that you're capable — and more than enough ✅ Turn negative thoughts into fuel for growth Topics We Discuss: Imposter syndrome, overcoming self-doubt, building self-confidence, business mindset, personal growth, mental barriers in business, entrepreneurial mindset, mindset shift for success, confidence in business, self-trust in entrepreneurship…
LISTEN TO THIS EPISODE IF YOU HAVE THOUGHT ABOUT OR ALREADY SELL PRODUCTS WHOLESALE & YOU ARE UNSURE IF IT’S FOR YOU IS WHOLESALE REALLY THE RIGHT FIT FOR YOUR BUSINESS? In today’s episode, we’re taking a deep dive into the world of wholesale and asking the big question: is it really worth it? From artisan markets to selling to boutiques and hotels, wholesale often sounds like the next big step, but it’s not for everyone. I’ll share: The reality of profit margins and why wholesale might leave you with pennies—or even losses. Why handmade or high-labor products often struggle to scale with wholesale. How wholesale can pull you away from direct-to-consumer sales and bigger growth opportunities. What to watch for with payment terms and cash flow delays like Net 30 or Net 60. You’ll learn how to figure out if wholesale is sustainable for your business and discover alternative growth strategies that don’t rely on razor-thin margins or overwhelming production demands. Topics We Discuss: Wholesale Sales, Handmade Products, Profit Margins, Business Cash Flow, Sustainable Growth Strategies JOIN THE SBG FREE COMMUNITY // CLICK HERE FREE TRAININGS // CLICK HERE TO BROWSE EXPLORE PROGRAMS & SERVICES // CLICK HERE APPLY TO WORK WITH ME // CLICK HERE FOLLOW MADI ON INSTAGRAM // @thisismadisonpaige…
🎙 LISTEN TO THIS EPISODE IF YOU WANT TO IMPROVE YOUR MARKETING TODAY Are you a product-based business owner who’s showing up consistently on social media but not seeing results? Or maybe you feel like your content is blending into the crowd? If so, this episode is for YOU. 💡 Here’s the game-changer: Stop selling your product's features and start selling the benefits, the story, and the experience your brand creates. In this episode, we’ll cover: ✅ Why features aren’t the real reason customers buy ✅ How to sell the feeling your product creates ✅ Examples of iconic brands like Stanley, Apple, and Lululemon ✅ The 3 key pillars of great marketing: branding, positioning, and messaging 🚗 BONUS: Learn why Mercedes-Benz markets the status, luxury, and smooth ride instead of just horsepower, because customers buy feelings, not features. 🎧 Whether you're just starting out or looking to refine your strategy, this episode is packed with actionable insights to make your marketing stand out and drive sales. 📌 Topics We Discuss: Marketing, Branding, Social Media Strategy, Product-Based Business Tips, Storytelling for Entrepreneurs JOIN THE SBG FREE COMMUNITY // CLICK HERE FREE TRAININGS // CLICK HERE TO BROWSE EXPLORE PROGRAMS & SERVICES // CLICK HERE APPLY TO WORK WITH ME // CLICK HERE FOLLOW MADI ON INSTAGRAM // @thisismadisonpaige…
LISTEN TO THIS EPISODE IF YOU’RE WONDERING HOW TO ACCOMPLISH EVERYTHING IN YOUR BUSINESS & LIFE Balancing life, business, and all your responsibilities as a product-based business owner is tough. Whether you’re a mom, teacher, or entrepreneur , you’re likely wearing multiple hats and trying to keep your motivation high while getting everything done. 💡 In this episode, we dive into: ✨ Tangible strategies for time management & prioritization ✨ Emotional tips for staying motivated and avoiding burnout ✨ How to balance life’s responsibilities with business goals ✨ Listener-submitted advice for managing your focus & energy If you’ve ever felt like you’re juggling too much , this episode will inspire you to refocus, reset, and tackle it all with confidence. 🎧 Topics: Motivation, Productivity, Time Management, Business Growth, Product-Based Business Tips 🔥 Join my free community, Small Business Cafe, to get personalized advice and connect with other entrepreneurs! JOIN THE SBG FREE COMMUNITY // CLICK HERE FREE TRAININGS // CLICK HERE TO BROWSE EXPLORE PROGRAMS & SERVICES // CLICK HERE APPLY TO WORK WITH ME // CLICK HERE FOLLOW MADI ON INSTAGRAM // @thisismadisonpaige…
LISTEN TO THIS EPISODE IF YOU WANT TO IMPROVE YOUR MARKETING CONVERSIONS & GENERATE DAILY SALES This episode is for business owners who want consistent sales without relying on launches. If you feel like your content isn’t converting, we’re breaking down exactly how to fix it —so you can create a marketing system that works every single day. 💡 What we cover: ✨ The foundation of a high-converting brand message ✨ How to optimize your social profiles to attract new buyers ✨ The difference between growth, nurture, & sales content (and why you need all three!) ✨ How to use CTAs to move people from discovery to purchase ✨ Why being “authentic” isn’t enough —you need a structured nurture strategy ✨ How to create an email funnel or website that sells daily This is the exact process that moves people from discovering your brand to becoming consistent buyers. If you’ve been posting with little to no sales , this episode will help you fix it. 🎧 Topics: Conversion Strategy, Passive Sales, Social Media Marketing, Brand Messaging, Business Growth 🔥 Join my free community, Small Business Cafe, for strategy breakdowns & personalized marketing support! ⬇️ JOIN THE SBG FREE COMMUNITY // CLICK HERE FREE TRAININGS // CLICK HERE TO BROWSE EXPLORE PROGRAMS & SERVICES // CLICK HERE APPLY TO WORK WITH ME // CLICK HERE FOLLOW MADI ON INSTAGRAM // @thisismadisonpaige…
LISTEN TO THIS IF YOU WANT ANSWERS TO THE MOST ASKED BUSINESS QUESTIONS! This episode is a business Q&A straight from the community —covering everything from marketing & sales to balancing a busy schedule, staying motivated, and making more money from your current audience. 💡 In this episode, we’re answering: ✨ How to diversify your products without confusing your audience ✨ The secret to getting more conversions from email marketing ✨ How to handle burnout & stay motivated when you feel depleted ✨ Time management tips for balancing business & a busy schedule ✨ Strategies for market season & in-person pop-up sales If you’ve been stuck on a business question , chances are we’re answering it in this episode! 🎧 Topics: Business Growth, Marketing & Sales, Productivity Tips, Small Business Strategy, Email Marketing 🔥 Join my free community, Small Business Cafe, to get your business questions answered! ⬇️ JOIN THE SBG FREE COMMUNITY // CLICK HERE FREE TRAININGS // CLICK HERE TO BROWSE EXPLORE PROGRAMS & SERVICES // CLICK HERE APPLY TO WORK WITH ME // CLICK HERE FOLLOW MADI ON INSTAGRAM // @thisismadisonpaige…
LISTEN TO THIS EPISODE IF YOU’RE STUCK IN A LAUNCH CYCLE BUT YOUR INVENTORY ISN’T SELLING You keep launching new products for a quick cash boost , but your inventory sits on the shelves. It feels like a product problem, but in reality—it’s a marketing & messaging problem. In this episode, we’ll cover: ✨ Why your audience isn’t rejecting your product—they just don’t see why they need it ✨ How the biggest brands scale with ONE hero product (and why you should too) ✨ The expensive mistake of diversifying too fast ✨ What to do instead— master your messaging & sales process ✨ How to sell what you already have before moving on to new products If you want consistent sales without constantly chasing new launches , this episode will help you simplify your strategy and scale with confidence. 🎧 Topics: Product Marketing, Sales Strategy, Small Business Growth, Brand Messaging, Marketing Mistakes 🔥 Join my free community, Small Business Cafe, to get support on refining your sales & marketing! JOIN THE SBG FREE COMMUNITY // CLICK HERE FREE TRAININGS // CLICK HERE TO BROWSE EXPLORE PROGRAMS & SERVICES // CLICK HERE APPLY TO WORK WITH ME // CLICK HERE FOLLOW MADI ON INSTAGRAM // @thisismadisonpaige…
LISTEN TO THIS EPISODE IF YOU’RE POSTING & POSTING BUT FEEL LIKE NOTHING IS WORKING If you’re struggling to gain traction with your content , it’s not just the algorithm. There are key mistakes that might be holding you back and today, we’re breaking them down so you can fix them fast. In this episode, I’ll walk you through: ✨ Why only posting about your product is a mistake ✨ How too much repetition kills engagement ✨ The role of mission, messaging, and branding in content success ✨ The one major shift that will transform your strategy (hint: it’s all about planning! ) If you’re ready to finally see growth from your content , this episode will help you create with intention and strategy. 🎧 Topics: Social Media Strategy, Content Planning, Marketing Mistakes, Engagement Growth, Content Calendars 🔥 Join my free community, Small Business Cafe, to ask your questions & get personalized content help! JOIN THE SBG FREE COMMUNITY // CLICK HERE FREE TRAININGS // CLICK HERE TO BROWSE EXPLORE PROGRAMS & SERVICES // CLICK HERE APPLY TO WORK WITH ME // CLICK HERE FOLLOW MADI ON INSTAGRAM // @thisismadisonpaige…
LISTEN TO THIS EPISODE IF YOU WANT TO MARKET YOUR ART IN A WAY THAT ACTUALLY CONNECTS WITH CUSTOMERS Most marketing advice says: “Sell the solution to a problem.” But what if your product—like art, jewelry, or clothing— doesn’t solve an obvious problem ? The key is shifting your approach from selling a product to selling an experience, a feeling, and a connection. In this episode, I’ll walk you through: ✨ Why people buy emotion, identity, and self-expression —not just a product ✨ How to market your art using storytelling & lifestyle branding ✨ The secret to turning casual followers into loyal buyers ✨ Practical content ideas that bring your brand to life If you’ve been struggling to market your work, this episode will help you reframe your strategy and create real demand. 🎧 Topics: Art Marketing, Selling Handmade Products, Storytelling in Business, Emotional Branding, Building a Personal Brand JOIN THE SBG FREE COMMUNITY // CLICK HERE FREE TRAININGS // CLICK HERE TO BROWSE EXPLORE PROGRAMS & SERVICES // CLICK HERE APPLY TO WORK WITH ME // CLICK HERE FOLLOW MADI ON INSTAGRAM // @thisismadisonpaige…
LISTEN TO THIS EPISODE IF YOU WANT A NEW TOOL TO BETTER UNDERSTAND YOURSELF AS AN ENTREPRENEUR & A LEADER Your biggest personal growth journey as a business owner starts with self-awareness. The Enneagram is an incredible tool that helps you understand your leadership style, decision-making habits, and stress responses so you can run your business with more clarity and confidence. In this episode, we’ll explore: ✨ How the 9 Enneagram types show up in entrepreneurship ✨ Understanding your strengths, challenges, and stress triggers ✨ How to use the Enneagram for better hiring, firing, and team communication ✨ The real-life impact of self-awareness on business growth If you’re curious about how your personality influences your business , this episode is for you! 🎧 Topics: Enneagram for Entrepreneurs, Leadership, Self-Awareness, Business Strategy, Team Management 🔥 Loved this episode? Share your Enneagram type with me on social media! JOIN THE SBG FREE COMMUNITY // CLICK HERE FREE TRAININGS // CLICK HERE TO BROWSE EXPLORE PROGRAMS & SERVICES // CLICK HERE APPLY TO WORK WITH ME // CLICK HERE FOLLOW MADI ON INSTAGRAM // @thisismadisonpaige…
LISTEN TO THIS EPISODE IF YOU ARE WANTING TO TAKE THE LEAP TO GO FULL TIME BUT YOU’RE NERVOUS ABOUT THE PROCESS First - congrats on even considering this step! 👏 Taking your business full-time is a huge decision , and in this episode, I’m walking you through the key things to evaluate before making the leap. We’ll talk about: ✨ Your financial foundation—monthly expenses, income, and business sustainability ✨ The non-factual factors that matter—your energy, work-life balance, and personal priorities ✨ Creating a transition plan with a set date, goals, and a strategy to replace your income ✨ How to handle fear, set boundaries, and follow through on your decision If you’ve been waiting for a sign to take your business full-time, this might be it. Let’s break it all down together! 🎧 Topics: Full-Time Entrepreneurship, Business Strategy, Financial Planning, Productivity, Work-Life Balance 🔥 Loved this episode? Share it with someone who needs to hear this! JOIN THE SBG FREE COMMUNITY // CLICK HERE FREE TRAININGS // CLICK HERE TO BROWSE EXPLORE PROGRAMS & SERVICES // CLICK HERE APPLY TO WORK WITH ME // CLICK HERE FOLLOW MADI ON INSTAGRAM // @thisismadisonpaige…
The New SBG Free Community to Dive Deeper Into Episode Topics, Get Your Questions Answered, Connect With Other Business Owners, & Attend Live Coaching Sessions It’s kinda like sippin coffee with a biz bestie every single day — Join us in the Small Business Cafe: CLICK HERE — We have had over 200,000 downloads of this podcast where I speak to you on allll things business, this is where we make it a two way street. Where we can have conversation, share ideas, get feedback, dive deeper into topics, & connect with other ambitious people. I am SO dang excited to offer this to you & connect with you inside! xo -- Madison Paige…
LISTEN TO THIS EPISODE IF YOU FEEL LIKE ITS BEEN HARDER TO SELL TO PEOPLE RECENTLY THROUGH YOUR ONLINE CHANNELS If you’ve noticed a shift in how people are buying online, you’re not alone. Consumer behavior has changed dramatically in the past 6-12 months—people are back in offices, routines have shifted, and economic factors are influencing purchasing decisions. But here’s the thing: selling isn’t impossible—it’s just different. The businesses that are thriving right now have one thing in common: COMMUNITY. Relationships > vanity metrics Connection > scarcity selling Storytelling > product pushing Emotions > features & specs People can find alternatives to your product anywhere —so why should they choose you ? The answer lies in your marketing. In this episode, we’re diving into: ✅ How to shift from product-focused content to relationship-driven marketing ✅ Why a “community-first” approach is the key to long-term success ✅ The biggest mistakes brands are making in 2025 & how to avoid them ✅ Simple ways to deepen connection & build trust with your audience If selling has felt different lately, this episode will help you pivot, adapt, and thrive. Have you noticed this shift too? DM me—I’d love to hear your thoughts! Topics We Discuss: Consumer Behavior, Marketing Trends, Brand Loyalty, Relationship-Driven Selling, Community Building JOIN THE SBG FREE COMMUNITY // CLICK HERE FREE TRAININGS // CLICK HERE TO BROWSE EXPLORE PROGRAMS & SERVICES // CLICK HERE APPLY TO WORK WITH ME // CLICK HERE FOLLOW MADI ON INSTAGRAM // @thisismadisonpaige…
LISTEN TO THIS EPISODE IF YOU ARE LOOKING FOR THE KEY DIFFERENCES I SEE IN BUSINESS OWNERS WHO ARE GROWING & HITTING BIG TIME SALES MILESTONES & THE ONES STAYING STUCK After working closely with high-level entrepreneurs, I’ve noticed key patterns in those who keep growing versus those who hit a plateau. In this episode, I’m breaking down the biggest mindset shifts, habits, and strategies that set thriving business owners apart. We’ll cover: The power of surrounding yourself with the right people Why successful entrepreneurs separate personal emotions from business decisions The ability to move quickly, adapt, and take action now How investing in details (brand, customer experience, etc.) leads to long-term success Why data-driven decision-making beats gut feelings The difference between spending money vs. investing in growth How planning ahead (not just chasing short-term wins) makes all the difference If you’re serious about scaling your business, this is the episode for you. Which of these traits are you ready to adopt today? Topics We Discuss: Growth Mindset, Business Strategy, Long-Term Planning, Smart Investments, Entrepreneurial Success JOIN THE SBG FREE COMMUNITY // CLICK HERE FREE TRAININGS // CLICK HERE TO BROWSE EXPLORE PROGRAMS & SERVICES // CLICK HERE APPLY TO WORK WITH ME // CLICK HERE FOLLOW MADI ON INSTAGRAM // @thisismadisonpaige…
LISTEN TO THIS EPISODE IF SOCIAL MEDIA FEELS LIKE THE BANE OF YOUR EXISTENCE IN BUSINESS If social media feels like a time-sucking chore, this episode is for you. Today, we’re shifting your mindset around content creation and diving into simple strategies that make showing up online easier! We’ll cover: Why social media is actually one of the biggest gifts for business owners How to reframe social media as a powerful community-building tool The real reason most people struggle with it (hint: it's not what you think) Tangible tips to simplify content creation and reduce frustration How to create with ease, stop overcomplicating, and actually enjoy the process Social media isn’t the problem, it’s how you’re approaching it. Let’s fix that so showing up starts working for you instead of draining you. Topics We Discuss: Social Media Strategy, Content Planning, Mindset Shifts, Community Building, Business Growth JOIN THE SBG FREE COMMUNITY // CLICK HERE FREE TRAININGS // CLICK HERE TO BROWSE EXPLORE PROGRAMS & SERVICES // CLICK HERE APPLY TO WORK WITH ME // CLICK HERE FOLLOW MADI ON INSTAGRAM // @thisismadisonpaige…
LISTEN TO THIS EPISODE IF YOU HAVE A TEAM OR WANT TO GROW ONE AS A BUSINESS OWNER Building and managing a team is one of the most challenging yet rewarding parts of running a business. Whether you already have a team or you’re thinking about hiring, this episode is packed with insights to help you navigate leadership, communication, and delegation with confidence. We’re covering: The most common struggles business owners face when leading a team How to become a strong leader and set your team up for success Why communication and feedback are the foundation of a thriving team The secret to hiring the right people and keeping them A rapid-fire FAQ answering the biggest questions about team growth Your team is only as good as your leadership. If you want to build a business that runs smoothly without you doing everything, this episode is for you. Topics We Discuss: Team Leadership, Hiring & Outsourcing, Effective Communication, Delegation, Managing Different Personalities JOIN THE SBG FREE COMMUNITY // CLICK HERE FREE TRAININGS // CLICK HERE TO BROWSE EXPLORE PROGRAMS & SERVICES // CLICK HERE APPLY TO WORK WITH ME // CLICK HERE FOLLOW MADI ON INSTAGRAM // @thisismadisonpaige…
LISTEN TO THIS EPISODE IF YOU ARE A MOM ENTREPRENEUR CRAVING A STORY ABOUT SUSTAINABLE GROWTH In today’s episode, we are chatting with Jessy, owner & founder of Little Hooligans Embroidery. Today she shares how she grew a thriving business in just a few months all while navigating being a mom & working during nap time. In this episode you will hear the possibilities of a sustainable business. One that is built with freedom in mind. One that allows for you to be home with the kiddos & have financial freedom. Jessy has seen some incredible growth & has lots of knowledge to share with you! JESSY’S WEBSITE // LITTLE HOOLIGANS JESSY’S INSTAGRAM // @littlehooligans_embroidery -- JOIN THE SBG FREE COMMUNITY // CLICK HERE FREE TRAININGS // CLICK HERE TO BROWSE EXPLORE PROGRAMS & SERVICES // CLICK HERE APPLY TO WORK WITH ME // CLICK HERE FOLLOW MADI ON INSTAGRAM // @thisismadisonpaige…
LISTEN TO THIS EPISODE IF YOU ARE WONDERING HOW TO INCREASE SALES IN YOUR ESTABLISHED BUSINESS Scaling your business isn’t just about working harder or posting more, it’s about working smarter. In this episode, I’m walking you through the exact model I use with my clients to help them scale their sales without scaling their time. We’re covering: How to know if you’re truly ready to scale The key difference between growing and scaling your business My ASOE Model: Analyze, Sustain, Optimize, ExpandWhy most businesses try to scale before they’re ready and how to do it the right way Simple tweaks that can create massive sales growth without adding more to your plate Scaling isn’t about doing more, it’s about doing better. We’re diving deep into what it really takes to increase your sales while keeping your business sustainable. Grab a notebook and get ready to take action. Topics We Discuss: Business Growth vs. Scaling, Sales Optimization, Business Efficiency, Sustainable Expansion, Marketing & Sales Strategy JOIN THE SBG FREE COMMUNITY // CLICK HERE FREE TRAININGS // CLICK HERE TO BROWSE EXPLORE PROGRAMS & SERVICES // CLICK HERE APPLY TO WORK WITH ME // CLICK HERE FOLLOW MADI ON INSTAGRAM // @thisismadisonpaige…
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