This podcast will centre on consumer buying behaviour in terms of both processes through which the buyer passes in deciding whether to purchase or not and which product to choose and some of the factors that influence decisions.(Brassington and Pettitt, Principles of Marketing 4/e: pp.133-7)(Brassington and Pettitt, Essentials of Marketing 2/e: pp.…

This podcast will centre on consumer buying behaviour in terms of both processes through which the buyer passes in deciding whether to purchase or not and which product to choose and some of the factors that influence decisions.(Brassington and Pettitt, Principles of Marketing 4/e: pp.131-3)(Brassington and Pettitt, Essentials of Marketing 2/e: pp.…

This podcast will centre on consumer buying behaviour in terms of both processes through which the buyer passes in deciding whether to purchase or not and which product to choose and some of the factors that influence decisions.(Brassington and Pettitt, Principles of Marketing 4/e: pp.125-31)(Brassington and Pettitt, Essentials of Marketing 2/e: pp…

This podcast will centre on consumer buying behaviour in terms of both processes through which the buyer passes in deciding whether to purchase or not and which product to choose and some of the factors that influence decisions.(Brassington and Pettitt, Principles of Marketing 4/e: pp.117-25)(Brassington and Pettitt, Essentials of Marketing 2/e: pp…

This podcast will centre on consumer buying behaviour in terms of both processes through which the buyer passes in deciding whether to purchase or not and which product to choose and some of the factors that influence decisions.(Brassington and Pettitt, Principles of Marketing 4/e: pp.112-5)(Brassington and Pettitt, Essentials of Marketing 2/e: pp.…

This podcast will centre on consumer buying behaviour in terms of both processes through which the buyer passes in deciding whether to purchase or not and which product to choose and some of the factors that influence decisions.(Brassington and Pettitt, Principles of Marketing 4/e: pp.102-12)(Brassington and Pettitt, Essentials of Marketing 2/e: pp…

Stephen reviews the concept of the marketing mix, taking each of the 4Ps (product, price, place and promotion) in turn. He uses a wide range of examples to put them into context, including MFI, Ferrari, Natwest, Primark and Prada! (Brassington and Pettitt: pp.28-32 and pp.34-38)저자 Stephen Humphrey

Stephen first considers the external organisational environment, including key elements such as customers, competitors and suppliers - before going on to discuss the internal organisational environment. He ends by using Nokia as an example of a company at which Production and Marketing have worked together to provide variety and choice to the consu…

Stephen discusses business, product, sales and marketing orientations, before discussing the increasing importance of the ethical consumer, and how recent news articles on climate change are changing the way companies such as Land Rover are positioning themselves. (Brassington and Pettitt: pp.13-23)저자 Stephen Humphrey

Stephen debunks some marketing myths, such as 'a satisfied customer is a loyal customer' and 'a strong brand is invincible'. (Brassington and Pettitt: pp.13-14)저자 Stephen Humphrey

Stephen outlines what relationship marketing means, concentrating in particular on how the relational school of thought has challenged the traditional transactional model. (Brassington and Pettitt: pp.10-11)저자 Stephen Humphrey

Stephen talks about Marketing as a management process, Marketing is about giving customers what they want, it identifies and anticipates their requirements and offers and exchanges ideas, goods and services. (Brassington and Pettitt: pp.7-8)저자 Stephen Humphrey

This series of podcasts will address the importance of the external environment for organisations and consider factors that have influence on marketers decision making from various sections of the environment.(Brassington and Pettitt, Principles of Marketing 4/e: pp.80-3)(Brassington and Pettitt, Essentials of Marketing 2/e: pp.58-64)…

This series of podcasts will address the importance of the external environment for organisations and consider factors that have influence on marketers decision making from various sections of the environment.(Brassington and Pettitt, Principles of Marketing 4/e: pp.71-9)(Brassington and Pettitt, Essentials of Marketing 2/e: pp.50-8)…

This series of podcasts will address the importance of the external environment for organisations and consider factors that have influence on marketers decision making from various sections of the environment.(Brassington and Pettitt, Principles of Marketing 4/e: p.64)(Brassington and Pettitt, Essentials of Marketing 2/e: pp.48-50)…

This series of podcasts will address the importance of the external environment for organisations and consider factors that have influence on marketers decision making from various sections of the environment.(Brassington and Pettitt, Principles of Marketing 4/e: pp.53-62)(Brassington and Pettitt, Essentials of Marketing 2/e: pp.39-48)…

This series of podcasts will address the importance of the external environment for organisations and consider factors that have influence on marketers decision making from various sections of the environment.(Brassington and Pettitt, Principles of Marketing 4/e: pp.47-50)(Brassington and Pettitt, Essentials of Marketing 2/e: pp.37-8)…

Stephen asks 'What is Marketing?'. This podcast covers chapter 1 in your textbook.저자 Stephen Humphrey