Helping crochet and knitting pattern designers navigate the ins and outs of running a fulfilling business, marketing their designs, and living a life they're passionate about.
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Stop Letting Them Hold You Back. Stop Letting Them Tell You What's (Not) Possible.
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Recently, I've been feeling very inspired by listening to content from creatives outside the arts and crafts industries. A couple of weeks ago I watched the Project Iceman documentary produced by Yes Theory!, and I absolutely loved it, and keep mentioning in all sorts of conversations. It's one of those pieces of content that not only resonated wit…
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Understanding Contracts in Creative Business - with Kiffanie Stahle of the artist's J.D.
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Something I hear over and over again is, "I didn't get into this because of the business side of things; I got into it because I love knitting!" and I know it's something that most of my audience can relate to. So, chances are pretty high that you don't jump up and down with excitement over "all the legal stuff." Thankfully, I'm going to introduce …
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Attending Festivals & Events as a Business Owner in the Knitting Industry
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It's no secret at all that there can be a lot of "need to," "have to," and "should" ideas that circulate the industry (and our brains) when it comes to running a creative business... and it's not always easy to discern how important those things actually are. In this podcast episode, we're diving into the topic of industry festivals and events. Is …
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How to Use Affiliate Marketing as an Additional Revenue Stream
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Maybe your current impression is a bit like mine was, and it feels a bit slimy and annoying. Or, maybe your ready to dive into it and wanting to know all the details. Or, maybe you're not very familiar with affiliate marketing, and you're looking for the basics of what it is, how it works, and how it could fit into your business. Whichever scenario…
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Creating Authentic Content for an Overwhelmed Audience (as an Overwhelmed Business Owner) - with Kinsey of Authentic AI for Entrepreneurs
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In a world that feels like it's constantly becoming less and less "real," so much of society - and our customers - are craving what's genuine and authentic. But in a world that demands SO MUCH of business owners, how can we possibly do it all?! Showing up online, marketing, creating our products and services, and serving our audience... it can get …
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Inviting Success into Your Business by Being Prepared ("Be Ready so You Don't Have to Get Ready")
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In the previous episode we talked all about who might be watching you, ready to hand you your next great opportunity... but are you ready for it? In this episode of the Pattern Design Circle, let's chat all about how to be ready so you aren't scrambling to get ready when that opportunity arrives! From your social media to your website, from your pa…
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You Never Know Who is Watching: Your Next Great Opportunity May be Just Around the Corner!
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You never know who is watching... and a lot of times this can evoke fear, perhaps even to the point that you choose not to show up. But have you thought of all of the POSITIVE ways people are watching you? In this episode of the Pattern Design Circle Podcast, we aren't just talking about your ideal customer that's watching you (and falling in love …
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Simple Steps to Make Your Patterns and Business More Accessible (and Why It Matters) - with Renee Van Hoy
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Accessibility can feel like a huge scope that encompasses so many things... because it does and it is! But in this podcast episode with Renee Van Hoy, Renee breaks down some simple easy-to-implement methods to start making your designs and business more accessible. Not only that, but she provides insight on who this helps, how it helps them, and wh…
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Free Knitting Patterns Aren't Free: Understanding Business Models that Use Free Knitting Patterns
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Maybe you're sick and tired of seeing free knitting and crochet patterns everywhere. Or you're trying to figure out why in the world there are so many free patterns out there. Or maybe you're trying to figure out how to utilize free knitting patterns in your business model. In this podcast episode, we talk all about free crochet and knitting patter…
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Make Even the Boring Parts of Business FUN! (The Final Episode of the Planning Series)
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We have reached the final of seven episodes in the planning series! However, this one is a little bit different! Rather than talking about planning and goal-setting specifically, we're talking in this episode all about how to make achieving those goals and plans FUN! Yes, we're talking all about how to make business more fun, even the super boring,…
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Building Knit Communities + BTS of Knit Happy Summit with Jessica of Double the Stitches
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Jessica, the knitting pattern designer behind Double the Stitches, started her business as several of us do, with selling hand knit products. However, she was selling knits to photographers for baby photoshoots! In this episode, she shares a few of the challenges with that and how it lead to a pivot designing knitting patterns, leaving her job at a…
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Get (Back) on Track: Finally Follow Through with Your Plans & Achieve Your Goals
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We're a month into the new year. How are your plans going so far? How are you feeling about the next 11 months, or even the rest of the quarter? Whether you feel like you've already fallen off track when it comes to your goals and plans for 2024, or you're worried about it heading that direction, this episode is for you. In this episode, I talk all…
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From Blogging to Designing, Hosting Knit & Crochet Summits, and Running a Membership - with Hortense of Knitting with Chopsticks
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Hortense, the knit and crochet pattern designer behind Knitting with Chopsticks, unexpectedly started her business in 2018, never anticipating it'd become her full-time job. Five years later, designing is her full-time job, plus she hosted her first crochet summit last year, is hosting her first knitting summit February 1-4, 2024, and runs a member…
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Everything to Know About Translating Knit and Crochet Patterns into Another Language(s)! with Julie of ACCROchet
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Whether you've been seriously considering translating your knit or crochet patterns or it's never crossed your mind, you are in for an absolute treat in this episode! Not only is Julie an absolute gem, but she shares ALL about the ins and outs of translating your pattern to another language(s). In this episode, you will learn: Why you might want to…
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Make This Year Different: A Step by Step Guide to Planning 2024
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Finally! Let's talk about ACTUALLY planning the year. If you've been following along, this is the fifth of a series of podcast episodes all around planning in your business for the new year. In this episode, we are going to talk about how to actually set goals (and a plan to support those goals) that you're going to be excited about and that feel g…
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Setting Goals that Make Sense as a Passionate Creative
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Confession time: I hate money goals. Actually, that's not 100% true. I love them and I hate them (and I talk about why in this podcast episode). But either way, I'm over them. I'm over them defining my business. I'm over making them the BIG goal in my business. And I know I'm not alone. The truth is, money goals just don't fit everyone. Whether it'…
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Even with the most thrilling job that you absolutely adore, even with the most exciting plans and goals, the human body needs breaks. And chances are, if you're reading this description and listening to this episode, you are living in a human body. What that means is: you need breaks. You need to create time and space for rest. I feel like our soci…
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I'm sick and tired of business owners following the "rules" established by other business owners, designers, influencers, you name it. Whomever it is in your sphere that's saying "you have to do XYZ to be successful" or "a successful design business looks like ABC" or "planning the new year needs to include LMNOP." I'm tired of you feeling less tha…
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Prepare BEFORE Making Any New Year Plans: Reflecting on the Year
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Do you have a habit of setting yourself up for success? I believe many of us are very used to setting ourselves up for failure, or at least make the chances of success more difficult. This is for a variety of reasons: lack of example, lack of clarity and focus, not understanding what our unique definition of success is, and beyond. In this episode …
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Featured Knitting Pattern Designer: Anna Johanna
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We are each on our own journey, and we love to hear about other's journeys: what inspires them, how they got to where they are, if they have any secrets, and more. Last year I hosted a featured pattern designer every month on my Instagram account to talk about all the details that we don't usually see online. Join us for our twelfth (and final of t…
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Selling Smart Knitting Patterns with Knit It, and a Behind the Scenes Look at Lucy's Business Journey
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In this discussion with Lucy, we talk about what Knit It is, how it started, Lucy's business journey (including her experience with getting funding for her idea that started as a college project), and, of course, much more. Smart Knit It® is the ultimate way to knit. Sit back and relax as your Smart Pattern has everything you need. From interactive…
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Navigating Life and Business When It Feels Like Too Much
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Sometimes life (and business) is a lot... and that's ok. It seems to me like designers, entrepreneurs, and society as a whole seem to be collectively overwhelmed and exhausted. So if that feels like you, you are so not alone. In this podcast episode, I share my own experience of life feeling like a lot and how to navigate business during the unexpe…
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Expected & Unexpected Seasonal Trends of Selling Knitting Patterns - with Megan Nodecker of Pip & Pin
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Megan's been designing for 10 years, and I've been designing for nearly 5 years. In this episode we share the seasonal trends that we see in our pattern sales - and the sense we make of it. There's one month in particular that really surprised us as newer designers. We share the highs, the lows, and what you can do to raise the lows... and even dis…
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Business Stories and Advice from the Gosadi Team, a New All-in-One Platform for Knit and Crochet Pattern Designers
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There are so many platforms available for selling knit and crochet patterns: Ravelry, Etsy, LoveCrafts, Ribblr, Making app... the list just goes on and on... and it's a lot to keep track of when publishing and updating patterns. Perhaps you feel like you're spread thin because you're trying to be everywhere, or perhaps you feel like you're missing …
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Authentically Realigning Beliefs - in Personal Life and Business
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Beliefs affect everything: what we do, say, and think; how we present ourself; how we perceive the world; and beyond. So what happens when we realize a belief isn't in alignment with who we are? Whether it's because a belief is no longer serving you, it's limiting your potential, you've discovered the foundation of that belief is something false...…
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We are each on our own journey, and we love to hear about other's journeys: what inspires them, how they got to where they are, if they have any secrets, and more. Last year I hosted a featured pattern designer every month on my Instagram account to talk about all the details that we don't usually see online. Join us for our eleventh featured desig…
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Authentically Incorporating AI While Maintaining a Personal Brand - with Kinsey of Feel Good Social and Authentic AI for Entrepreneurs
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Sometimes it feels like AI (artificial intelligence) is taking over everything, including the business world, with platforms like Chat GPT being utilized by so many businesses; and it doesn't look like it will be disappearing anytime soon. So, how do we take advantage of these new tools and the benefits that they offer without losing ourselves and …
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Featured Designer: Natalie Warner of Natalie in Stitches
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We are each on our own journey, and we love to hear about other's journeys: what inspires them, how they got to where they are, if they have any secrets, and more. Last year I hosted a featured pattern designer every month on my Instagram account to talk about all the details that we don't usually see online. Join us for our tenth featured designer…
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Stop Buying All the Things! That Course Isn't the Solution. Here's What You Need Instead.
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We all get caught in the trap of buying solutions with the hopes that they'll magically fix everything in our business - and life. And while there are so many valuable resources and products - courses, webinars, workshops, classes, memberships, etc - that are SO valuable, there comes a point when it's time to stop buying all the things... at least …
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I'm co-hosting a free workshop with Megan of Pip & Pin this Friday, June 23, 2023; to talk about using social media marketing in your knit or crochet pattern design business. To join us for the free workshop, just sign up here.저자 Jessica Brist
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You are a wonderful, beautiful, kind human. You care about other people. You're a nice person. Did you know that you can use this to your business's advantage to make more money? Not in a gross, manipulative way, but to lean in deeper to who you are. By creating and cultivating genuine connections as a thoughtful human, you build the like-know-trus…
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Life is made up of journeys, and understanding your ideal customer's journey can be so valuable for several reasons, including: showing your audience that you understand where they are, what they want, and how they can get to their goal... which builds trust in you providing the resources and products to help your audience in their journey understa…
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Featured Designer: Meghan Jones of Little NutMeg Productions
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We are each on our own journey, and we love to hear about other's journeys: what inspires them, how they got to where they are, if they have any secrets, and more. Last year I hosted a featured pattern designer every month on my Instagram account to talk about all the details that we don't usually see online. Join us for our ninth featured designer…
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Minisode: Introduction to Knit and Crochet Pattern Design Class
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Whether you're "just curious" to learn how designing knit and crochet patterns works, you've decided you'd like to design knit or crochet patterns but you aren't sure where to begin, or you've started designing and you're getting stuck; I'm teaching a class just for you! In my new class, Intro to Knitting and Crochet Pattern Designing, I'm covering…
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Making Space for New Opportunities and Creativity in Your Business
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Maybe things in your business are feeling hard, or maybe things don't quite feel right. Maybe you're struggling to get in touch with your creativity again, or maybe you can't find any time to stop and rest. Maybe you have a feeling that things are meant to be different, or maybe you're struggling to see how anything could work out in the future. An…
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7 Business Lessons From a Mindless, Time Wasting Game on My Phone
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Did you know the way you interact with the world in one part of your life can be indicative of how you handle other parts of your life as well? Apparently that applies to playing mindless games on your phone as well. Ask me how I know! You see, I've been sick for the last two weeks, with not a whole lot of energy and minimal brain capacity for gett…
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Minisode: New Coaching Bundle for Knit and Crochet Pattern Designers
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Struggling with putting the pieces together in your business, marketing or designing? Trying to sort out why things are feeling misaligned, or how to get a marketing strategy to work for you? I would love to work with you 1-on-1 to get you on the path of clarity and confidence in your knitting or crochet pattern design business! I always offer 1-on…
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Understanding When to Seek Outside Help (and When Not to), Including Coaching, Courses, and More
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Have you ever purchased a course, expecting it to make your business or life complete, and been upset because you feel like you didn't learn anything new? Have you ever received some advice and thought to yourself "that doesn't feel right at all?" Have you ever felt like you should just stop asking for advice because it's never actually helpful? In…
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I tend to talk a lot about authenticity and alignment in business, but recently I've been wanting to dive deeper into what that actually means. What does it really mean to have authenticity in your business? What does it really mean to have an aligned business? In this episode of the Pattern Design Circle Podcast, I propose that perhaps, authentici…
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The Solution to Overcoming Hustle Culture and Busy Work
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If you're not familiar with the idea of Hustle Culture, it's this idea that we have to constantly be working hard, constantly working to achieve the next thing, constantly grinding, in order to be successful. And while I absolutely believe that we can have healthy spurts of hustle, I don't believe it's healthy to live in a Hustle Culture mentality.…
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Choosing to Honor the Seasons of Business + Life, Leaning Into Them Instead of Working Against Them
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Whether you recognize it or not, we all go through different seasons throughout life. If you don't like the term season, you might also think about it as themes or phases. Times when things just aren't the same as they once were. It can be for a variety of reasons: something changing within us emotionally, physically, or mentally; or something that…
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How (& Why) I Developed My Creative Thought Journey Process for Knit & Crochet Pattern Designers
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In March I posted on my Instagram account asking what folks wanted to hear about on the podcast, and someone asked to hear how I created the Creative Thought Journey... so here you are! It's a process that I created to replicate the process my brain naturally went through to create several of my own knitting pattern designers. When I wanted to shar…
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Minisode: An Inside Look at Why & How I'm Changing My Launch Strategy
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Well, this "minisode" didn't end up so "mini," but in this episode, I chat about the launch strategy that I have been using for Pattern Design Circle - and why I'm changing it! Doors will be closing to Pattern Design Circle on April 5, and I will be returning to a cart open/close method - meaning that folks can only join the membership during certa…
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Featured Knitting Pattern Designer: Julie Ann Lebouthillier of Twin Stitches Designs
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We are each on our own journey, and we love to hear about other's journeys: what inspires them, how they got to where they are, if they have any secrets, and more. Last year I hosted a featured pattern designer every month on my Instagram account to talk about all the details that we don't usually see online. Join us for our eighth featured designe…
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Minisode: Marketing with Clarity + Authenticity - Join the FREE Marketing Challenge!
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Are you feeling lost or frustrated when it comes to marketing your knit or crochet patterns? Do you struggle with marketing feeling hard, sales-y, or confusing? Are you tired of hearing "have to's" and "should's" that don't align with your personality and goals? If you answered "yes" to any of the above, I created a FREE Marketing Challenge just fo…
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Three Reasons Your Marketing is Failing (+ How to Fix It)
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You've self-diagnosed your marketing as "failing." First of all, I hope you aren't being too hard on yourself. Are your expectations realistic for your experience and past results that you've seen? Is your marketing actually failing, or are your expectations higher than reality? (If this is you, I 100% get you. I love to dream big, imagine the impo…
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Minisode: Why You Don't Want to Miss the FREE Creative Pattern Design Challenge
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Let's get straight to the point: I am co-hosting a FREE Creative Pattern Design Challenge for designers, aspiring designers, and folks who enjoy creativity in general. The Challenge will be three days long: March 9 through March 11. Inside, we will be teaching all about my signature creative thought process, sharing three creative design prompts, p…
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Five TRUTHS About Marketing... No Matter What Platform You're Using
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If you've been following along with the last several Pattern Design Circle Podcast episodes, we've been talking a lot about big picture marketing ideas... from the fundamentals of marketing in your business (in Episode 34) through an overview of how to use several different marketing platforms - and what makes each platform unique. We talked about …
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Understanding YouTube Marketing for Your Pattern Design Business
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Are you struggling to understand how YouTube marketing can be used in your crochet or knitting pattern design business? Do you enjoy making video content, but you aren't sure how to relate it to your designs, make it valuable to your customers, and generate sales for your business? In this episode of the Pattern Design Circle Podcast, we dive into …
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Understanding Pinterest Marketing for Your Pattern Design Business
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Are you struggling to understand how Pinterest marketing can be used in your crochet or knitting pattern design business? Do you love to browse Pinterest as a user, but you aren't sure how to use it for marketing? Are you confused about how it can be leveraged to increase your income and impact as both a designer and a business? In this episode of …
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