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Nerd Marketing

Nerd Marketing

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The Nerd Marketing Ecommerce Podcast is a series of conversations about growing an ecommerce business. It's by CEOs and CMOs for CEOs and CMOs. Ecommerce veterans and 20-year operators Drew Sanocki and Michael Epstein deliver clear, actionable, data-driven strategies.
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Powered by brains, creativity, and a little bit of nerdy flair to help you master the art and science of marketing with video and AI. Need help scaling your small business? Want to create videos that stand out? Get ready for AI-powered strategies and video production hacks to the latest trends shaping the industry.
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Social Marketing Nerds – Facebook Ads und Social Advertising Podcast

Alexander Boecker, Ben Küstner & Jan Stranghöner | Berater für Facebook Ads, Social Advertising, Performance Marketing & Facebook Anzeigen & Ads, Instagram Ads, Messenger Marketing & Co.

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Die Show von Social Marketing Nerds für Nerds innerhalb der Termfrequenz Familie. Ben Küstner und Jan Stranghöner sind Veranstalter des Facebook Ads Camp und Berater für Facebook Marketing. Mit wechselnden Gästen diskutieren Sie alles rund um Social Media Marketing. Euch erwarten praktische Tipps zu Facebook Ads, Instagram Ads, Facebook Werbung, Facebook Anzeigen, Snapchat Marketing & viralem Growth Hacking mit spannenden Interviewpartnern wie Thomas Hutter, Felix Beilharz, Florian Litterst, ...
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Crowdfunding Nerds: Kickstarter Marketing For Board Games & Beyond!

Crowdfunding Nerds: Kickstarter Marketing For Board Games & Beyond!

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Since 2019, Crowdfunding Nerds has helped over 200 crowdfunding creators raise over $30M on Kickstarter and Gamefound. In addition to that, we have generated over $100M in ecommerce sales and had clients featured on Shark Tank, ”As Seen On TV,” and more. We work with IP’s like Avatar: The Last Airbender, Elder Scrolls, Fallout, Star Trek, Mass Effect, Dune, and more... But we have also helped a TON of first-time creators fund on day 1, too! Our podcast exists to help you with your journey be ...
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The world’s only podcast dedicated to online marketing for real estate investors. We share the real-world tips, tricks, mindsets and strategies you can use to find motivated seller leads online, close more deals, and dominate your market.
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In this weekly interview series, Alex Oesterle asks the hard and sometimes uncomfortable questions to dive into what's working and what isn't in world of food and beverage marketing. From CMO's to social media managers, the ideas and strategies will change the way you approach building your brand. If you're a marketing professional in the food and beverage space or intend to launch a new product, these interviews are an amazing resource for practical tactics you can implement from day one. A ...
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Drew Sanocki and Michael Epstein break down PostPilot’s Series A journey - why they chose growth equity over VC, the challenges of raising capital, and how it impacted their business strategy. They also dive into Cozy Earth’s winning direct mail strategy, revealing how the brand optimized its catalog program for faster, more effective customer acqu…
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Are you tired of spending money on ads that only work as long as you keep paying? What if you could invest that same effort into a platform that keeps bringing in leads, sales, and engagement—for free? In this episode, we’re talking directly to small business owners who are stuck in the PPC trap—pouring money into Google Ads while ignoring the gold…
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Episode 221 of Crowdfunding Nerds is here, and it's a game-changer! Ever wondered how alternate reality games (ARGs) can skyrocket a game's success? Or how a viral phrase like "the cake is a lie" came to be? Join us as we dive deep into the world of game development with the legendary Jeep Barnett, known for his work on the Portal series at Valve. …
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Shopify has made a huge push into the enterprise market, but why are so many big brands still hesitant to make the switch? Drew and Michael break down key insights from eTail, explore why legacy brands remain stuck on outdated tech stacks, and highlight the massive opportunity Shopify is missing. They also debunk common loyalty program myths and sh…
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Have you ever wondered how scammers craft their traps so convincingly? In this gripping episode of Crowdfunding Nerds, hosts Andrew Loewen and Sean take you on a harrowing journey through a sophisticated scam attempt that nearly cost Andrew $9,500 in Bitcoin! Andrew recounts how the scammers, posing as law enforcement, manipulated real-life events,…
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Capturing attention is harder than ever. Consumers are bombarded with thousands of messages daily, making it essential for brands and marketers to stand out—fast. In this episode, Brian Alves breaks down the science of storytelling and how to use contrast, emotion, and credibility to cut through the noise. Learn how AI is reshaping personalized con…
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Did you know game specialization can level up your marketing? Join us for Episode 221 of the Crowdfunding Nerds podcast, where Andrew and Sean unravel the complexities of board game publishing and marketing. Sean shares insights from his recent lecture, guiding us through the three pathways for creators: self-publishing, partnering with a publisher…
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Klaviyo just launched its first-ever CRM built for B2C brands, and Drew was on the ground at the event. He and Michael break down what this means for eCommerce, Klaviyo’s competitive landscape, and whether this signals a major shift in the industry. Plus, they dive into two major DTC acquisitions and reveal how Four Sigmatic leveraged direct mail t…
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Most podcasters are stuck in the "post and pray" cycle—but not you. In this episode of Marketing Nerds, I’m revealing the five biggest secrets that top shows use to drive engagement, go viral, and turn their podcasts into thriving businesses. If you’re ready to take your podcast from “just another show” to a must-listen brand, tune in now!…
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Are you ready to dive into the world of crowdfunding tabletop roleplaying games (TTRPGs)? In episode 220 of Crowdfunding Nerds, hosts Andrew and Sean are joined by Mark Diaz Truman, the CEO and co-founder of Magpie Games, to unravel the intricacies of this dynamic industry. Ever wondered how a Kickstarter project like "Fallen London" can raise over…
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Social Media Management sollte längst kein Nebenjob mehr, der ausschließlich das Posten von Inhalten umfasst. Die Rolle hat sich dramatisch entwickelt und mit ihr die Anforderungen und Erwartungen an diejenigen, die diese Positionen besetzen. Jan und Peter sprechen in der heutigen Nerds Podcastfolge über den schwierigen Job des Social Media Manager…
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Super Bowl ads are the biggest marketing stage of the year - but are they actually driving new customer acquisition? Drew and Mike break down why most ads focused on brand retention over acquisition and what that means for DTC brands. Plus, they dive into the CFO-CMO dynamic - how alignment between these roles drives real, profitable growth - and w…
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Ever wonder why some crowdfunding campaigns soar while others barely get off the ground? In this episode of Crowdfunding Nerds, Andrew and Sean unravel the secrets behind effective product demonstration for crowdfunding success. Andrew kicks things off by sharing his journey as a board game publisher and the hurdles he faced with Kickstarter. Can f…
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Paid Social im Premium-Segment ist anders. Hier spielt der Preis oft eine geringere Rolle. Wichtig ist, die Menschen von deinem Produkt zu überzeugen. Du musst wissen, wie du den wahren Wert deiner Produkte kommunizieren kannst und wie du eine emotionale Bindung zu deiner Zielgruppe aufbauen kannst. Wie also deine Strategie aussehen muss, damit du …
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The DTC landscape is shifting fast: tariffs are disrupting supply chains, Meta’s ad platform is more unpredictable than ever, and DTC brands are feeling the pressure. Drew and Michael break down the five major ways tariffs are impacting eCommerce, how Meta’s latest changes are frustrating advertisers, and why brands like Hexclad are scaling smarter…
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Episode 218 of Crowdfunding Nerds is here, and we're diving deep into the world of crowdfunding platforms! Have you ever wondered how Kickstarter and GameFound stack up against each other? Or what goes on behind the scenes of our podcast? Join us as we tackle these questions and more! Andrew is determined to address your feedback and share insights…
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With insights from over 500 experts and an analysis of $100M in ad spend, this is more than just a podcast - it’s a blueprint for what actually works in performance marketing. Want to stay ahead of the biggest shifts in advertising creative? Stick around. We’re breaking it all down—what’s changing, what’s working, and how you can use these insights…
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Niemand mag es, Werbung bewusst anzusehen – doch sie hat ihre Wirkung. Warum ist das so? Der Schlüssel liegt in der richtigen Frequenz und der Auswahl effektiver Creatives. In der heutigen Episode des Nerds Podcasts gehen wir genau diesen Fragen auf den Grund. Zu Gast hat Alexander heute Dan. Also, schalte ein und lass dich inspirieren, wie du die …
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Drew and Michael break down why over-relying on one channel is risky, why ROAS is flawed, and how cutting costs can backfire. Plus, insights on driving high AOV in acquisition, beauty brand demographics, and the Jonathan Adler acquisition.저자 Nerd Marketing
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Ever wondered how a simple email subject line can make or break your crowdfunding campaign? In this episode, Andrew and Sean unravel the secrets behind crafting compelling subject lines that boost open rates and ensure your emails land where they belong—in the inbox, not the spam folder. Join us as we introduce the Crowdfunding Nerds Academy, where…
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Wenn du denkst, dass die bewährten LinkedIn Strategien auch im Jahr 2025 noch genau so funktionieren, ist es dringend Zeit, umzudenken! Im neuesten Nerds Podcast decken Britta und Alexander auf, welche Anpassungen du an deiner LinkedIn-Strategie vornehmen musst, um auch weiterhin erfolgreich die Plattform als Marketingkanal einsetzen zu können. Wen…
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Introducing Nerd Marketing Live, our new format where Drew and Mike break down key insights and trends in the eComm/retail space and answer audience questions. In this episode, they spotlight how True Religion and Abercrombie achieved remarkable turnarounds and what other businesses can learn from their success. They discuss key trends shaping 2025…
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Ready to dive into the world of crowdfunding with a twist? In Episode 216 of Crowdfunding Nerds, Sean and Andrew, unravel the mysteries of Gamefound's new advertising platform, AdFound. Could this be the game-changer creators have been waiting for, or is it just another player in the crowdfunding arena? We dissect AdFound’s competitive edge—offerin…
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Warum noch auf Intuition setzen, wenn Daten die Antworten liefern können?Mit präzisen Daten kannst du für dein Marketing fundierte und nachvollziehbare Entscheidungen treffen. In der heutigen Podcastfolge hat Jan den Datenbaron Philipp Freytag von Loringhoven zu Gast. Höre rein und erfahre wie du ab heute aus Daten erfolg machen kannst. Wenn Du übe…
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Curious about the next big thing in crowdfunding? Join us on Crowdfunding Nerds as Andrew and Sean dive into a fascinating conversation with Alex Radcliffe, Gamefound's CMO, who spills the beans on Gamefound's explosive growth and ambitious goals for 2025. From its humble beginnings as a pledge manager to raking in over $85 million in 2024, Gamefou…
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Ever wondered how to turn your contractor relationships into thriving partnerships? In Episode 214 of Crowdfunding Nerds, join Andrew and Sean as they dive deep into the art of managing contractor relationships with finesse! How do you ensure fair treatment and open communication with your contractors? What’s the secret to setting boundaries withou…
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Affordable and effective alternatives to help small and mid-sized businesses take advantage of football fever. Learn how to leverage omnichannel marketing strategies, target key football-related audiences, and make a lasting impact during the most-watched sports event of the year. Whether you’re reaching party hosts, new fans, or die-hard supporter…
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Dive into Episode 213 of Crowdfunding Nerds with Andrew, Sean, and Donnie Chase as we tackle a crucial question: How do you handle negative feedback without letting it derail your creative process? Join us as Donnie opens up about his decade-long game development journey, sharing his fears about public reception and the fine line between constructi…
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Struggling to find fresh and trending ideas to grow your YouTube channel? In this episode, we’ll walk you through 9 proven strategies to discover the hottest topics for your niche. From using YouTube’s trending feed and competitor analysis to harnessing tools like VidIQ and Google Trends, we’ve got you covered. We’ll also explore social media platf…
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Warum geben wir uns noch mit Bauchgefühl und Annahmen zufrieden? Wenn du glaubst, deine Zielgruppe zu kennen, aber nur mit vagen Vermutungen arbeitest, dann ist es Zeit, deine Marketingstrategie zu hinterfragen. Jan hat heute Jana und Sina von Advidera zu Gast. Sie zeigen, wie du Zielgruppenbefragungen direkt über Social Ads umsetzt. Hör rein und l…
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Are you ready to dive into the secrets of a successful crowdfunding campaign? In this episode of Crowdfunding Nerds, Andrew and Sean unravel the mysteries of timing your campaign launch. Is September really the golden month? And why does March have an edge? Discover how tax refunds and fresh paychecks can boost your backer count! We also explore Ki…
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The fascinating connection between brand loyalty and religion. In this episode, we dive into how our attachment to brands mirrors the rituals, symbolism, and emotional engagement often associated with religious practices. From the sense of belonging to sensory appeal and storytelling, we uncover the similarities that make consumers devote themselve…
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Episode 211 of Crowdfunding Nerds is here, and it's packed with insights and predictions! Ever wondered how accurate our 2024 forecasts were? Or what the future holds for crowdfunding in 2025? Join us as we take a deep dive into our past predictions and unveil our new ones for the year ahead. We kick things off by revisiting my bold 2024 prediction…
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Ever wonder how to keep your creative flame burning when the spark starts to fade? Episode 210 of Crowdfunding Nerds is here to light the way! Join Sean and special guest Donnie Chase as they dive deep into the art of maintaining motivation and overcoming creative blocks, especially in long-term projects. Donnie, a member of the Crowdfunding Nerds …
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Video marketing isn’t just a nice-to-have—it’s a must-have. But for small businesses with limited budgets, competing with the big brands and their flashy, high-budget productions can feel like a daunting challenge. The good news? You don’t need a million-dollar budget to create compelling video content that engages your audience and drives results.…
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Du hast ein saisonales Business? Dann kennst du das: Die Umsätze schwanken zwischen Hoch- und Nebensaison. Aber mit der richtigen Social Ads Strategie kannst du in der Nebensaison intelligent neue Ansätze austesten, mit denen du dein Unternehmen in der Hauptsaison auf ein neues Level hebst. Alexander hat heute Ann-Cathrin Edelhoff zu Gast. Zusammen…
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AI and video production are a match made in marketingheaven. From automating time-consuming tasks to personalizing video content atscale, AI tools offer tremendous potential for marketers. However, like anytechnology, the misuse or over-reliance on AI can lead to pitfalls thatundermine the effectiveness of your marketing efforts. Here’s a look at t…
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