최고 Marketing Espresso 팟캐스트 (2024)

1
Mc Donald's sceglie il Grinch per i Winter Days ❄️ Lo spot di Apple per Natale è di un'emozione unica ✨ 26:49

14h ago26:49

26:49

Che cos’è successo questa settimana? McDonald’s sceglie il Grinch come testimonial dei Winter Days. Lo spot di Natale di Apple, “Heartstrings”, ha uno storytelling unico. GameStop, celebre catena di gaming, chiude in Italia. Bialetti e Netflix lanciano una capsule collection a tema Squid Game. L’Australia ha vietato i social media ai minori di 16 a…

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Understanding Your Market: The Power of Archetypes in Business with Ros Cardinal 19:44

8h ago19:44

19:44

How does understanding your customer and their profile help you with your marketing? In this episode of Marketing Espresso, I'm welcoming back Ros Cardinal to delve deeper into the Women's Leadership Archetypes. We're chatting how understanding these archetypes can enhance marketing strategies, improve sales approaches, and foster better customer r…

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The 30-Minute Marketing Ritual: Effortless Content Creation 15:26

1d ago15:26

15:26

Send us a text Episode Summary: In this episode of Kaffeen Espresso, Charlotte shares an exclusive strategy previously reserved for her high-tier clients: the 30-Minute Marketing Ritual. Learn how to generate impactful content consistently without falling into the trap of perfectionism or burnout. Whether you’re looking to create emails, LinkedIn n…

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What would you suggest as the best way to use community fans to help spread the word 8:30

6d ago8:30

8:30

Yep it's not a secret, word of mouth marketing is powerful... So powerful I know many businesses that have built hugely successful and profitable businesses using JUST this marketing technique. So how do we supercharge it? Well have a listen and find out! But for a sneak peak I am going to talk about... The importance of nurturing relationships How…

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Whatsapp trascriverà i vocali 🗣️ Instagram ti permetterà il reset dell'algoritmo 🔄 24:18

7d ago24:18

24:18

Che cos’è successo questa settimana? Jaguar non cambia solo il logo, ma tutta la sua brand identity. Instagram permetterà il reset dell'algoritmo per personalizzare l’esperienza dei contenuti in base ai tuoi interessi attuali, ripartendo quindi da zero. Il gioco del momento è GCC Pokémon Pocket candidato ai The Game Awards 2024. Whatsapp introduce …

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Unlocking Confident Communication with Leesa Shannon 25:15

8d ago25:15

25:15

Are you guilty of thinking you can communicate because you can well, talk? Communication is something I think most people will say is important to them, but are you aware of how your communication could actually be limiting your success, what have you done to work on your communication? Well, I have communication expert Leesa Shannon back on the po…

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Your Holiday Marketing reminder 10:04

13d ago10:04

10:04

Without fail my annual don't forget to market over the holiday period episode hits your ears... Don't forget not EVERYONE shuts down over Christmas, also we don't want all your hard work from the rest of the year to be lost. So how do we market during a time when we know engagement is down (not gone completely) and we ourselves might be away? Here …

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Instagram cambia le storie in evidenza 😭 Barilla lancia una pasta a tema natalizio ❄️ 27:27

15d ago27:27

27:27

Che cos’è successo questa settimana? Barilla lancia un nuovo formato di pasta a forma di fiocco di neve. Iniziativa Coop contro la violenza contro le donne sui suoi packaging e il podcast in collab. con Differenza Donna Ti saresti mai aspettato Undertaker come testimonial del Genoa per l'annuncio di una sua maglia? ‘Tutti si stanno cancellando da T…

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Unlocking Email Marketing Secrets for E-commerce Success with Dan Nikas 24:45

15d ago24:45

24:45

We don't talk e-commerce often on this poddy, so it's great to have Dan Nikas, an expert in meta advertising and email marketing for e-commerce join me. Email marketing is hugely important to the success of any campaign - but even more important when it comes to e-commerce, and the stats prove it! Dan is sharing with us his innovative strategies th…

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3 Simple Ways to Get Leads from LinkedIn Without Content or Ads 1:05:15

18d ago1:05:15

1:05:15

Send us a text Welcome back to Kaffeen Espresso! This episode is a special replay of our live training held on Thursday, 14th November 2024. If you’re ready to transform your approach to LinkedIn and learn how to get leads without relying on content or ads, this session is packed with practical, actionable insights. Key Links and Deadlines: • Watch…

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Il Brand Activism non funziona più? 🏳️‍🌈 | Weekly Insights 29:22

19d ago29:22

29:22

Il brand activism non funziona più? Questo titolo un po' provocatorio vuole far riflettere su come molti brand stiano ridimensionando il loro impegno su diversità e inclusione. Dal 2017, tanti brand hanno iniziato a schierarsi su questioni sociali e diritti civili, con campagne per l’uguaglianza di genere, contro il razzismo e iniziative interne pe…

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From Pages to Trust: Leveraging Books and Storytelling to Build Authority and Client Relationships with Alex Smith 55:11

20d ago55:11

55:11

Send us a text In this episode, we’re joined by Alex M.H. Smith, founder of Basic Arts, who shares his unconventional path to establishing authority in his field. Alex has used his book, No Bullsh*t Strategy, as a key part of his new business strategy, giving him a strong platform to reach clients and engage them in fresh ways. I came across Alex w…

1
What content should I create for my audience? 11:19

20d ago11:19

11:19

How do you best create content for your audience... You ask them what content resonates with your audience by asking and listening to them. There is this little old thing we used to do in Marketing called... research. Use feedback from your current, previous, or ideal client to identify their needs and their interests. Through conversations and str…

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La nuova serie degli 883 è un'ondata di nostalgia 😭 Lego presenta la sua campagna natalizia 🎄 20:33

22d ago20:33

20:33

Che cos’è successo questa settimana? Arriva l'albero Lego a Milano Attivazione di Netflix per Lidia Poet Ikea apre a Londra il primo ristorante su strada ‘Hanno ucciso l’uomo ragno’, la serie rilancia gli 883. E le canzoni tornano in classifica Da oggi si può comprare l'aria del lago di Como chiusa in un barattolo Disponibile al pre-order le agende…

1
Lifecycle Marketing with Suzanne Reilley 37:27

22d ago37:27

37:27

Lifecycle marketing is one of those core bits of marketing that has definitely been forgotten about with the rise of digital & social media marketing and all the things that have come along with it. However understanding lifecycle marketing for your business, and where in the cycle your customers are sitting is a game changer. It's refreshing to si…

1
Leverage the Competition: Use Your Competitors’ Networks to Win Clients 21:16

26d ago21:16

21:16

Send us a text Wouldn’t connecting with people already interested in your industry would be great? This episode introduces a powerful and underused LinkedIn lead-generation strategy: using competitors and advocates to expand your audience. By leveraging connections from competitors or supporters, you can reach an audience already primed for your se…

1
Reporting is not a dirty word 17:20

27d ago17:20

17:20

Reporting is not a dirty word, how to report, what to report on, what do numbers even mean. One of my good colleagues and friends Michelle Kvello (who has been on this podcast a few times) always says when it comes to your finances "your numbers tell a story." Well let me tell you, it is the same with your marketing... I'm taking you on a journey o…

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How to Expand Your Market with LinkedIn’s Geographical Filters 19:26

27d ago19:26

19:26

Send us a text In today’s global business landscape, you don’t have to limit yourself to finding clients in your local area. In this episode, we dive into a powerful strategy for expanding your market reach on LinkedIn: using geographical filters. Whether you’re a coach or a creative business owner, LinkedIn Sales Navigator makes it simple to conne…

1
La nuova mascotte del Giubileo ⛪️ La nuova campagna dei Pinguini Tattici Nucleari ☢️ 22:46

29d ago22:46

22:46

Che cos’è successo questa settimana? Luce è la mascotte del Giubileo per avvicinare i giovani alla Chiesa; Instagram ammette: se hai poche visualizzazioni avrai minore qualità video. La nuova campagna dei Pinguini Tattici Nucleari per il tour negli stadi LEGO illumina la Battersea Power Station con uno spettacolo di proiezioni Temu è sotto indagine…

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Sure fire way to make cashola with Justine McLean 24:30

29d ago24:30

24:30

So how do you make cashola? Well, I have money expert Justine McClean back to chat just about that. We discuss essential strategies for increasing business profitability, particularly by understanding costs, pricing services with profit in mind, and avoiding detrimental discounts. Justine shares insights from her extensive experience, emphasising t…

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Navigating 2024: Email Marketing Strategies, Business Shifts, and Overcoming Challenges with Eman Ismail 1:04:24

30d ago1:04:24

1:04:24

Send us a text In today’s episode of the Kaffeen Espresso podcast, Charlotte Ellis Maldari welcomes back Eman Ismail, email strategist and founder of Eman Copy Co. They discuss how businesses can navigate the changing landscape in 2024 and why email marketing is more important than ever. Top 5 Takeaways: 1.Consistency is key: Send at least one emai…

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Marketing $$ - what to outsource what to keep in house? 10:43

1M ago10:43

10:43

The full question was: When balancing where to spend your marketing $$ which do you recommend to outsource, what do you recommend to keep in-house? So lets talk about this balance of what to outsource and what you can keep on your own plate, or build talent up internally. I believe in outsourcing highly technical tasks like AdWords, SEO, and websit…

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Perché i video su LinkedIn non funzionano 👎 La campagna del Ministero contro l'evasione fiscale 🤯 23:21

1M ago23:21

23:21

Che cos’è successo questa settimana? A New York le confezioni di spaghetti Barilla diventano biglietti per viaggiare in metropolitana Tesco è così ‘iconica’ da poter fare a meno del nome nella sua nuova campagna Sono stati introdotti i reel su LinkedIn Nuova campagna ministeriale contro l'evasione fiscale che fa discutere Iniziativa in stile Willy …

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Self Service your accounts with Hilary O'Dwyer 20:21

1M ago20:21

20:21

There aren't many industries tech hasn't revolutionised... Including the world of CFOs, accountants, bookkeepers and numbers ninjas. So today I have Hilary O'Dwyer and we're chatting how to better understand and manage their finances using tools like Xero and Hubdoc. Hilary shares insights on self-serving financial management, running essential rep…

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Do you think content works across social media or should the content be different for each platform 10:20

1M ago10:20

10:20

Another great question from my awesome listeners and the answer is as always... it depends! Or Yes & no. There are challenges in creating content that works across all platforms because not all platforms want the same kind of content. However, in the essence of time... sometimes if your strategy isn't heavily reliant on social media repurposing cro…

1
WeRoad mette al centro le sfide dei Millenials 😓 Instagram con un super aggiornamento 🆕 22:25

1M ago22:25

22:25

Che cos’è successo questa settimana? Victoria’s Secret, torna la sfilata-show: la nostalgia prevale sul tentativo di rinnovarsi? Dopo una mobilitazione di massa sui social media, sono finalmente tornate le Pringles Dill Pickle Instagram annuncia che le foto e i caroselli con musica sono ora idonei per essere visualizzati nella tab Reels, aiutandoti…

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Navigating the AI Landscape with Charlotte Lane 30:01

1M ago30:01

30:01

There is nothing more I love talking about than content and AI... Because I find so much sh*t content online at the moment, adding to the noise that people are putting out to just be in peoples feeds. But is it worth just adding to the noise with content that isn't engaging, thought provoking or even interesting? I am joined by my fav content unico…

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Stop worrying about social media marketing... please 13:38

2M ago13:38

13:38

When did marketing become "social media?" Well today I am here to remind you that social media shouldn't make up more than 15% of your overall marketing strategy... Want more of my thoughts on social media marketing and where it should fit, then download my White Paper "Social Media Won't Save Your Marketing" Get your copy here. DOWNLOAD MY CONTENT…

1
Le Crocs in una limited edition con i Pokémon 🐉 Mc Donald's celebra i 30 anni di Friends 🍔 22:36

2M ago22:36

22:36

Che cos’è successo questa settimana? Serenis diventa Official Mental Health partner del Pisa - prima volta per una squadra professionistica Una collab. bellissima per gli amanti dei Pokemon. Pokemon x Crocs sarà rilasciata il 17 ottobre. Robotaxi, robovan e robot 'casalinghi', Elon Musk presenta le innovazioni Tesla Friends compie trent'anni, e McD…

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Unlocking Passive Income Streams with Kate Toon 26:48

2M ago26:48

26:48

Passive income, either you've been living under a rock or you've heard the hype about Passive income - hell maybe you've been trying to chase this elusive dream. Today I have a real-life master of "passive income" on the show to talk about the realities of it, and is it Reeeaaalllllyyyy passive? Does it live up to the I am laying on a beach and doi…

1
All the questions around email marketing 13:00

2M ago13:00

13:00

Whenever I ask for questions for the poddy Email Marketing questions come at me the most... so lets talk email marketing - I know there's been a few eps on it, but to save you scrolling and because in the past three years there's been shifts, lets talk about it again. I'm covering: What content should be included in EDMs, emphasising making them cl…

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Toyota abbandona la comunità LGBTQ 🏳️‍🌈 Spotify introduce le playlist offline 🎧 25:01

2M ago25:01

25:01

Che cos’è successo questa settimana? Toyota ha annunciato che interromperà la sponsorizzazione di sfilate ed eventi LGBTQ e non promuoverà più iniziative di diversità, equità e inclusione Instagram introduce "Best Practices" una sezione di consigli personalizzati e reel educativi per aiutare le persone a capire come far crescere il proprio profilo …

1
Home page conversations with Belinda Irvine 24:10

2M ago24:10

24:10

Yes you need a website, and yes if it is optimised correctly it WILL drive leads (and therefore sales.) There are plenty of business owners who will happily boast about how they built their business without a website, but imagine how much money they left on the table!! Don't believe me? I have Belinda Irvine back in the hot seat today to talk throu…

1
Unlocking LinkedIn: How to Find Your Ideal Clients Without Posting Content or Ads 38:13

2M ago38:13

38:13

Send us a text 🎧 Unlocking LinkedIn: How to Find Your Ideal Clients Without Posting Content or Ads In this episode, we explore how to leverage LinkedIn Sales Navigator to find your ideal clients without having to create content or run ads. This approach is especially powerful for solopreneurs and small creative businesses that don’t have time or bu…

1
What Tools Or Technologies Have Significantly Boosted Your Team's New Buisness Efficiency? 21:48

2M ago21:48

21:48

Send us a text In this episode, I share the nine essential tools that have made a significant difference in boosting new business efficiency at Kaffeen. As the landscape continues to evolve, so too do the tools we use to streamline our processes, generate quality leads, and drive growth. Whether you’re in a creative agency or any other business loo…

1
I became a swannies member this year and it taught me something about legacy brands 10:19

2M ago10:19

10:19

I’ve never really understood, but always been fascinated by just how enthused people get with their sporting teams… Like why would you cry if they don’t win? Seriously it’s just a game. In my corporate career, I was always getting free tickets to games, and of course, I would go. I went to countless NRL games several swannies matches (AFL) and even…

1
Barilla crea una pasta per una bambina 🍝 Disney+ annuncia la serie dal mondo di Inside Out 🍿 23:36

2M ago23:36

23:36

Che cos’è successo questa settimana? A 9 anni scrive alla Barilla "vorrei una pasta a forma di tappo per trattenere il sugo". L'azienda produce il prototipo e la spedisce a casa. Instagram introduce il suo nuovo Signature Sound (l'audio finale stile TikTok) Disney+: annunciata la nuova serie dal mondo di Inside Out. Arriva Dream Productions Lando N…

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Transform Your Marketing with Strategic Storytelling with Aleyx Ward 19:17

2M ago19:17

19:17

We know storytelling impacts marketing, but today I have the expert in this, Aleyx Ward joining me to reiterate this fact and hopefully convince you - and give some useful insights as to how to story tell in your marketing. Aleyx shares insights on the importance of crafting effective brand stories, understanding your ideal clients, and the impact …

1
L'Intelligenza Artificiale ci sostituirà tutti? 🤖 | Weekly Insights 27:49

2M ago27:49

27:49

In questa puntata delle Weekly Insights, spin-off delle Weekly News, parliamo di Intelligenza Artificiale. Qual è l’evoluzione che sta subendo? Quali sono le questioni da affrontare? Lo abbiamo approfondito con Matteo Aliotta, CEO di LTV. 💻📖 Tool e letture a tema AI - link utili Tool Claude Funziona molto bene per creare pezzi di codice, applicazio…

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If you have next to no marketing in place - what is the number 1 starting point? 9:57

2M ago9:57

9:57

The full question gifted to me for this episode was: "If you have next to no marketing in place, of all the places to start, what is the number 1 starting point" Well... I think given my background you can assume that I am going to answer this with "a well-thought-out strategy." However hear me out, I am going to give you actionable pointers as to …

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Amazon dice stop allo smart working🧑‍💻 Tupperware verso il fallimento📉 25:09

2M ago25:09

25:09

Che cos’è successo questa settimana? Tupperware, azienda di contenitori per alimenti, verso il fallimento Amazon dice stop allo smart working TikTok avrà una nuova sezione PayPal fa un refresh della sua brand identity Courtney Summer Myers ha fatto esplodere LinkedIn con un pizzico di creatività Da stagista a CEO. Il nuovo CEO di Nike, Elliot Hill,…

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Exploring Women's Leadership Archetypes with Ros Cardinal 32:21

2M ago32:21

32:21

Don't believe women lead differently than men? Think again... Today I have Ros on the show and she has spent years researching the different ways women lead and how to nurture those ways to make better leadership teams, but more than that increase your profits! We're going deep on how the Industrial Revolution changed the way we work... and not for…

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Greatest Hits: How To Move To Mexico Whilst Growing A Thriving UK Agency, With Tom Hardy Of Manifesto Studios 40:56

2M ago40:56

40:56

Send us a text We're thrilled to bring you one another of our most loved episodes! Joined by Tom Hardy, the founder and creative director at Manifesto Studios. Manifesto, at nine years old, is a Brand & Communications Accelerator, a consultancy and design studio specializing in working with challenger brands. Their impressive clients include Samsun…

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What is marketing, what is sales? 9:11

3M ago9:11

9:11

Ahhh yes the age-old debate and constant battle between sales and marketing continues. But this time I really want to dive into what actually is marketing vs what is sales (and why they HAVE to work together.) I am highlighting the importance of integrating marketing and sales efforts, particularly in engaging potential customers and moving them th…

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Emily in Paris con una campagna OOH a Roma 🏛️ L'endorsment di Taylor Swift fa impazzire i numeri social 🔥 23:15

3M ago23:15

23:15

Che cos’è successo questa settimana? KFC e Attack on Titan Taylor Swift VS Trump Katy Perry e il QR Code L'OOH di Emily in Paris a Roma Instagram e il feed verticale The Weekend e il video musicale girato con Iphone 16 Pro Approfondisci le news di questa settimana ⁠⁠Qui⁠⁠ 👈e facci sapere qual è la tua news preferita sotto al nostro ⁠⁠Post⁠⁠ su Inst…

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Responsible AI with Zora Artis 25:19

3M ago25:19

25:19

In this episode, I am welcoming back Zora Artis, an expert in alignment, communication, and brand strategy. We're discussing the responsible and effective integration of AI in business, focusing on its potential to enhance alignment with organizational goals. Zora is sharing her insights from her experience, including her collaboration work with ot…

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Greatest Hits: Part 2: Navigate Your Agency Growth Pains Faster, With Deborah Dawton, Chief Executive At The Design Business Association 30:04

3M ago30:04

30:04

Send us a text Welcome to part 2 of one of my most loved episodes to record to date. Tune in to hear Deborah Dawton and I discuss how design business leaders can bridge the gap between agency - client, and the importance of proving ROI as a powerful tool in business development. We also dive into the evolving landscape of design, unpack what the fu…

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How to build your email list 9:45

3M ago9:45

9:45

I get asked this question a lot, because I think everyone is aware of the importance of moving people into your email list to help deepen the relationship. So how do you grow your email list? I cannot emphasise enough the importance of offering high-value content and nurturing relationships with your audience. In this episode I am talking lead magn…

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Ferrero lancia la Nutella vegana 🌱 Mina e Balenciaga per una collab. da urlo 🤝 19:48

3M ago19:48

19:48

Che cos’è successo questa settimana? Ferrero ha lanciato la Nutella Vegana Nuovo aggiornamento di Instagram: i Reel di prova Mina e Balenciaga: che collaborazione! Alfa Romeo invita gli automobilisti a non lavare le proprie auto Jagermeister sigla una partnership creativa con Pantone e raddoppia i colori del brand. Approfondisci le news di questa s…

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Business books with Susan Dean 26:10

3M ago26:10

26:10

Ever thought about writing a book? Then you should probably listen to this episode. I've got Susan Dean back and she is sharing the story of starting her publishing company and why she wanted to work with great minds to share their story in written form. We're discussing the importance of writing a book, not just for entrepreneurs but for anyone wi…

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