최고 Korhan 팟캐스트 (2024)

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Marketing Systems: How Guiding the Customer Journey with Content Works 26:54

8+ y ago26:54

26:54

This is Episode 74 of This Old New Business weekly business podcast with Jeff Korhan and John Jantsch. In this episode, we are thrilled to have John Jantsch back on the show to discuss marketing systems. John is a marketing consultant, speaker and author of Duct Tape Marketing, Duct Tape Selling, The Commitment Engine and The Referral Engine, and a…

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Marketing Systems: How Guiding the Customer Journey with Content Works 26:55

8+ y ago26:55

26:55

John Jantsch is a marketing consultant, speaker and author of Duct Tape Marketing, Duct Tape Selling, The Commitment Engine and The Referral Engine, and also the founder of the Duct Tape Marketing Consultant Network. Think of Marketing as Value (Like a Product) Instead of thinking of marketing as something you do for or with your prospective buyer,…

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Audience Engagement: The Content Secret of The Audience of One 37:12

8+ y ago37:12

37:12

This is Episode 73 of This Old New Business weekly business podcast with Jeff Korhan and Jerod Morris. In this episode, we have a conversation with Jerod Morris, VP of Marketing for Rainmaker Digital. Jerod manages the ongoing education at Digital Commerce Institute, which is hosted on the Rainmaker platform. He also hosts The Showrunner, The Digit…

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Audience Engagement: The Content Secret of the Audience of One 37:13

8+ y ago37:13

37:13

Jerod Morris is VP of Marketing for Rainmaker Digital. Jerod manages the ongoing education at Digital Commerce Institute, which is hosted on the Rainmaker platform. He also hosts The Showrunner, The Digital Entrepreneur, and Assembly Call podcast shows. Trust the Fundamentals of Engagement Early in his career, Jerod Morris found himself selling a p…

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Owners Mindset: Getting Programmed for Customer Success 28:42

8+ y ago28:42

28:42

This is Episode 72 of This Old New Business weekly business podcast with Jeff Korhan and Chris Brogan. In this episode, Chris Brogan and I continue the conversation we started in Episode 2 on entrepreneurship. If you don’t know Chris Brogan, he has worked with some of the biggest brands, like Disney, Microsoft, and Google. He is also the CEO of Own…

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Owners Mindset: Getting Programmed for Customer Success 28:42

8+ y ago28:42

28:42

Chris Brogan has worked with some of the biggest brands, like Disney, Microsoft, and Google. He is also the CEO of Owner Media Group, a sought after public speaker, and the New York Times bestselling author of eight books and working on his ninth, How to Win. Brogan provides education and tools to help you make your life and your business thrive, b…

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Small Town Marketing: What Businesses Need to Know 36:23

8+ y ago36:23

36:23

This is Episode 71 of This Old New Business weekly business podcast with Jeff Korhan and Tom Egelhoff. In this episode, we have a conversation with small town marketing expert Tom Egelhoff to learn what businesses need to know. In addition to being a Vietnam veteran, Tom is also a veteran of 25 companies in 18 industries. His experience includes se…

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Small Town Marketing: What Businesses Need to Know 36:24

8+ y ago36:24

36:24

Tom Egelhoff believes the best marketing is happening somewhere every day and all you have to do is find what works and apply that to your market. In addition to being a Vietnam veteran, Tom is also a veteran of 25 companies in 18 industries. His experience includes selling sewer piping, retail furniture, technology, commercial buildings, and being…

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Content Strategy: Takeaways from Social Media Marketing World 2016 31:34

8+ y ago31:34

31:34

Content Strategy is Episode 70 of This Old New Business weekly business podcast with Jeff Korhan. Frank Kenny has twice been a guest on the show. This week he graciously interviews me to discover and share the top takeaways from Social Media Marketing World 2016 hosted in San Diego, CA last week. The key was having a strategy and following it, and …

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Content Strategy: Takeaways from Social Media Marketing World 2016 31:34

8+ y ago31:34

31:34

Frank Kenny has twice been a guest on the show. This week hegraciously interviews me to discover and share the top takeawaysfrom Social Media Marketing World 2016, which was hosted in SanDiego, CA last week. Now that Social Media Marketing World has grown to over 3,000attendees from around the world, one might imagine it would bedifficult to get re…

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Small Business PR: How to Build Relationships with Journalists 32:11

8+ y ago32:11

32:11

Small Business PR is Episode 69 of This Old New Business weekly business podcast with Jeff Korhan. Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the…

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Small Business PR: How to Build Relationships with Journalists 32:11

8+ y ago32:11

32:11

Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro. How to Reach out To Journalists You can find journalists on Twitter or …

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Marketing Systems: How to Take the Actions that Get Results 35:21

8+ y ago35:21

35:21

This is Episode 68 of This Old New Business weekly business podcast with Jeff Korhan. David Newman is a nationally-recognized marketing systems expert and author of the Amazon #1 bestseller, Do It! Marketing: 77 Instant-Action Ideas to Boost Sales, Maximize Profits and Crush Your Competition. He runs a marketing and training firm dedicated to helpi…

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Marketing Systems: How to Take the Actions that Get Results 35:22

8+ y ago35:22

35:22

David Newman is a nationally-recognized marketing systems expert and author of the Amazon #1 bestseller, Do It! Marketing: 77 Instant-Action Ideas to Boost Sales, Maximize Profits and Crush Your Competition. He runs a marketing and training firm dedicated to helping speakers, authors, consultants, and high-fee experts maximize their influence, impa…

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Get Motivated: How to Turn Setbacks into Success 33:55

8+ y ago33:55

33:55

This is Episode 67 of This Old New Business weekly business podcast with Jeff Korhan. Dr. Willie Jolley is the host of the #1 motivational radio show on SiriusXM Radio, The Willie Jolley Wealthy Ways Show. He is also a hall of fame speaker and author of a number of bestselling books, including It Only Takes a Minute to Change and A Setback is a Set…

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Get Motivated: How to Turn Setbacks into Success 33:56

8+ y ago33:56

33:56

Dr. Willie Jolley is the host of the #1 motivational radio show on SiriusXM Radio, The Willie Jolley Wealthy Ways Show. He is also a hall of fame speaker and author of a number of bestselling books, including It Only Takes a Minute to Change and A Setback is a Setup for a Comeback. His goal in this show is helping you to get motivated to live bette…

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Podcast Guest: How to Be the One that Gets Invited Back 26:34

8+ y ago26:34

26:34

This is Episode 66 of This Old New Business weekly business podcast with Jeff Korhan. Mark Sanborn is a hall of fame speaker and author of the international bestseller The Fred Factor: How Passion in Your Work and Life Can Turn the Ordinary into the Extraordinary. His expertise on leadership, team building, and customer service has been shared with…

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Podcast Guest: How to Be the One That Gets Invited Back 26:35

8+ y ago26:35

26:35

Mark Sanborn is a hall of fame speaker and author of the international bestseller The Fred Factor: How Passion in Your Work and Life Can Turn the Ordinary into the Extraordinary. His expertise on leadership, team building, and customer service has been shared with thousands of audiences around the world. Mark Sanborn shares seven steps to follow th…

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Google Analytics: How to Build Better Website Traffic 28:32

8+ y ago28:32

28:32

This is Episode 65 of This Old New Business weekly business podcast with Jeff Korhan. In this episode, we continue the conversation we started with Andy Crestodina on how to use Google Analytics to improve website SEO. Mike Gingerich gives us the essentials that small businesses need to use Google Analytics well to learn about the visitors interact…

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Google Analytics: How to Build Better Website Traffic 28:32

8+ y ago28:32

28:32

Mike Gingerich is President of web agency Digital Hill Multimedia and co-founder of TabSite.com contest app for Facebook. He has a passion for business development, marketing, and travel. In this episode, we continue the conversation we started with Andy Crestodina on how to use Google Analytics to improve website SEO. Mike Gingerich details the es…

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Business Networking: The Art of Connecting, Learning and Helping 31:04

9y ago31:04

31:04

Michael Goldberg has been teaching the art of business networking and referral marketing at Rutgers University for more than a decade. An amateur boxer, Goldberg uses boxing metaphors to get some of his points across in a memorable way. He notes that just as in boxing, more and better connections leads to success in business networking. Social medi…

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Professional Speaker: How to Get Paid to Speak to Your Target Audience 36:50

9y ago36:50

36:50

There are thousands of live events hosted daily that are in search of talented speakers that can bring value to an audience, with the most in demand speakers paid handsomely for that responsibility. If this sounds like something you have wanted to learn more about, listen in to this episode with Lois Creamer. She works with speakers to book more bu…

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Editorial Guidelines: How to Publish Content that Builds an Audience 20:33

9y ago20:33

20:33

Many small businesses understand and use an editorial calendar to plan the consistent publishing of content. Consistent publishing is essential, but it is also vital to have guidelines for assuring that content meets the expectations of its targeted audience. In this, our first 2016 episode of This Old New Business Jeff Korhan discusses why breakin…

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Website SEO: How to Use Analytics and Content to Improve Google Rankings 35:16

9y ago35:16

35:16

Andy Crestodina is a co-founder of Orbit Media, an award-winning 38-person web design company in Chicago. Andy has written hundreds of articles on topics like content strategy, search optimization, social media and Google Analytics. He is also the author of Content Chemistry: An Illustrated Handbook for Content Marketing.…

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Digital Productivity: How to Grow a Loyal Community 32:31

9y ago32:31

32:31

Frank Kenny is a longtime entrepreneur and former chamber of commerce CEO. He is the founder of a number of educational communities designed exclusively for chambers and their members, including an active Facebook Group and Business Pros Insider, which provide strategies and advice on social media and digital marketing.…

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Data Visualization: How to Tell Stories with Data 31:40

9y ago31:40

31:40

Cole Nussbaumer Knaflic tells stories with data. She is the author of Storytelling with Data: A Data Visualization Guide for Business Professionals (Wiley) and writes the popular blog storytellingwithdata.com. Her well-regarded workshops and presentations are highly sought after by data-minded individuals, companies, and philanthropic organizations…

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Expert Niche: How to Build a Profitable Speaking and Consulting Business 30:31

9y ago30:31

30:31

Steve Coscia helps his mechanical trades clients make more money through improved customer retention and increased upselling. He is a customer service, supply chain and logistics management expert and author of numerous business books, videos and audio programs.

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Magnetic Marketing: The Art of Attracting Business 30:14

9y ago30:14

30:14

Joe Calloway is a speaker, business author, and is the Executive In Residence at Belmont University's Center For Entrepreneurship. Joe helps entrepreneurs and owners improve performance and grow their business.

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Authentic Speaking: How to Master Every Stage Performance 41:43

9y ago41:43

41:43

Michael Port has been called “an uncommonly honest author" by the Boston Globe, a "marketing guru" by The Wall Street Journal, and a “sales guru” by the Financial Times. Michael Port is a NY Times bestselling author of six books including, Book Yourself Solid, and his hot new release, Steal the Show.…

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Digital Innovation: How Millennials are Redefining Work 35:26

9y ago35:26

35:26

Ryan Jenkins is a speaker, author, and podcaster whose insights have been shared in Forbes, Fast Company and Mashable. He helps organizations better lead, communicate, engage, and market to the Millennials and Generation Z (the post-Millennial generation).

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Intentional Selling: How to Plan for Sales Productivity 34:59

9y ago34:59

34:59

Mark Hunter is known as "The Sales Hunter" because of his global reputation for helping sales teams and sales professionals find better prospects and close them at a higher price. He is the author of High-Profit Selling and watch for his next book in 2016, High-Profit Prospecting.

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Network Influence: How to Use LinkedIn to Grow Your Business 34:07

9y ago34:07

34:07

Stephanie Sammons is a Gen X corporate renegade turned entrepreneur and author of Linked to Influence, an Amazon #1 bestseller. Stephanie is also a speaker, coach, and online thought leader who teaches entrepreneurs how to build digital (and real-life) influence to achieve their ideal work life.

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Content Experiences: How to Create More Impact with Less 33:54

9y ago33:54

33:54

Robert Rose is in the business of helping marketers become stellar storytellers. As a strategist, Robert is the Chief Strategy Officer for the Content Marketing Institute, and Senior Contributing Consultant for Digital Clarity Group. As an author, Robert’s new book Experiences: The 7th Era Of Marketing has been called "a treatise, a call to arms an…

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Buyer Personas: Insights for Experience Driven Marketing 38:37

9y ago38:37

38:37

Adele is CEO of the Buyer Persona Institute and author of Buyer Personas: How to Gain Insight into Your Customer’s Expectations, Align your Marketing Strategies, and Win More Business. She offers a compelling strategy for marketers seeking the confidence to say: “This is what really matters to our buyers. So here’s the plan.”…

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Content Movement: How to Get Your Share of the Conversation 33:39

9y ago33:39

33:39

Mark is a globally recognized author, keynote speaker, educator, and a business consultant who blogs at {grow.} In addition to teaching graduate marketing classes at Rutgers University, Mark has written five bestselling books, including the Tao of Twitter (the #1 book on Twitter in the world), Return on Influence, and most recently, The Content Cod…

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Instinctive Action: How to Maximize Personal Productivity and Energy 40:39

9+ y ago40:39

40:39

Jason Cupp is a former entrepreneur turned Kolbe Certified growth consultant, team builder and motivational speaker. His knowledge and experience on everything from sales and marketing to crisis management have put him in front of businesses across North America and Western Europe, including extensive work within the real estate investment communit…

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Buyers Journey: Mining Insights that Drive Results 38:15

9+ y ago38:15

38:15

John Ferrara has over 20 years of experience in customer relationship management (CRM) and sales force automation (SFA). An entrepreneur at heart, Jon founded Goldmine in 1989 with a college friend, which he turned into a highly successful venture that he eventually sold to FrontRange. In 2009 he founded Nimble Inc, which produces the popular Nimbl…

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Social Selling: Taking Action for Your Customers 28:53

9+ y ago28:53

28:53

Jeffrey Hayzlett is the former CMO of Kodak and host of The C-Suite with Jeffrey Hayzlett. He imparts lessons that dare companies and their leaders to define where they want to go and fearlessly do what it takes to get there, by caring less about conventional wisdom, re-framing limitations, and steamrolling obstacles.…

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Meditation Practice: How to Be a Better You 21:56

9+ y ago21:56

21:56

Jeff Korhan is the author of Built-In Social and host of This Old New Business podcast. He helps organizations adapt traditional business growth practices to a digital, social and global world. Jeff is a trainer and coach for small business, and a keynote speaker for the associations and member organizations that support them. Connect with him on T…

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Personal Branding: How to Achieve Consistent Marketing Clarity 29:14

9+ y ago29:14

29:14

Larry Winget is a bestselling author, television personality, social commentator and internationally acclaimed speaker. His newest book, Grow A Pair: How To Stop Being a Victim and Take Back Your Life, Your Business and Your Sanity is a New York Times and Wall Street Journal bestseller. In addition to starring in his own television series on A&E, L…

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Adaptive Content: How to Map and Manage The Buyers Journey 26:36

9+ y ago26:36

26:36

Jeff Korhan is the author of Built-In Social and host of This Old New Business podcast. He helps businesses adapt traditional sales and marketing practices to a digital, social, and global world. Jeff is a trainer and coach for small business, and a keynote speaker for the associations and member organizations that support them. Connect with him on…

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LinkedIn Publishing: Build Your Influence with Customer Facing Media 35:09

9+ y ago35:09

35:09

Viveka von Rosen is the author of LinkedIn Marketing: An Hour a Day, and known internationally as the “LinkedIn Expert”. Her seminars, workshops and programs have trained over 100,000 people, including executives at several Fortune 500 Companies. Forbes listed her as a top social media influencer for 3 years running, and she has been cited and feat…

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Direct Marketing: Using Education as a Competitive Advantage 35:20

9+ y ago35:20

35:20

Ed LaFlamme is the author of the nationally acclaimed book, Green Side Up: Straight Talk on Growing and Operating a Profitable Landscaping Business. He was formerly the founder of the largest landscape maintenance company in the state of Connecticut, which he later sold to Landcare USA. Today Ed is a professional speaker and partner in The Harvest …

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Distinction Marketing: How to Attract Customers with Clarity 34:58

9+ y ago34:58

34:58

Scott McKain is an internationally known authority who helps organizations create distinction in every phase of business and teaches how to deliver an Ultimate Customer Experience®. His book, "Create Distinction" was named by 30 major newspapers as one of the "Ten Best Business Books" of the year -- and he is member of the Professional Speakers Hal…

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Live Events: Delivering the Social Media Marketing World Experience 39:16

9+ y ago39:16

39:16

Phil Mershon is the director of events for Social Media Examiner, where he oversees two signature events: Social Media Marketing World and Social Media Success Summit. Previously, Phil was a training consultant with Koch Industries, a systems analyst for Boeing, and spent over 18 years working for churches and non-profits in leadership roles. Phil …

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Podcasting Style: How One Successful Podcast Attracts Listeners 34:02

9+ y ago34:02

34:02

Joel Boggess is the host of the award-winning “ReLaunch” podcast show, and the author of the #1 Amazon bestselling book – Finding your Voice. Joel is passionate about sharing fresh ideas, success tips and inspiration through real life stories, and has a personal goal to help millions.

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Team Building: How to Train for Productivity and Profits 37:04

9+ y ago37:04

37:04

Shelia Butler is a growth strategist, team-builder, and host of To The Trade Radio and Successful Women Talk. She works hands-on with To-The-Trade professionals helping them solve their toughest and most critical business challenges. Shelia was formerly Co-Owner and Chief Operating Officer of Aidan Gray Home. After selling that business in 2010, sh…

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Business Leadership: Moving from Connections to Relationships 32:40

9+ y ago32:40

32:40

Mark Sanborn is president of Sanborn & Associates, Inc., an idea studio dedicated to developing leaders in business and in life. Mark is a hall of fame speaker, bestselling author, and noted expert on leadership, team building, customer service and change. Mark is the author of eight books, including the international bestseller: The Fred Factor: H…

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Nurture Marketing: How to Be Remembered When Buyers are Ready 34:10

9+ y ago34:10

34:10

Randall Craig helps organizations land their digital strategy airplane through a more integrated approach to marketing. Randall has been advising on Web Strategy since 1994, and he is the author of 7 books, including The Everything Guide to Starting an Online Business, Social Media for Business, and Online PR and Social Media.…

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Small Business Taxes: How to Pay the Right Amount 29:40

9+ y ago29:40

29:40

Barbara Weltman is an attorney and a nationally recognized expert in taxation for small businesses, as well as the author of many top-selling books on taxes and finance, including J.K. Lasser's Small Business Taxes 2015: Your Complete Guide to a Better Bottom Line.

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