최고 Jon Rognerud 팟캐스트 (2024)

1
EP 144 - How To Create Effective YouTube Ads (Google ABCD Formula) 9:56

2M ago9:56

9:56

The ABCDs guide has best practices, backed by data, to help you create effective video ads. The ABCDs of effective YouTube video ads are attention, branding, connection, and direction. (But, as you'll learn - there are options for "related paths" to take in this Google YouTube Checklist) The "ATTENTION" example video: Google (Cheetos) Video (Mentio…

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EP 143 - Max Clicks Or Max Conversions? (For Beginner Accounts) 7:02

7M ago7:02

7:02

To learn more: https://chaosmap.com/book-me In this episode, we're going to discuss the difference between Google ads max clicks and max conversions. I'll help you to figure out what's best for your business. If you're new to Google ads and are wondering which bid strategy type to use, this episode is for you. This will help you get started, and be…

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EP 142 - The YouTube Algorithm (It's a nightmare??!!) 6:30

8M ago6:30

6:30

I looked at the human (emotional) side of the youtube algorithm, and what drives success - virality, views, click thru rates, retention, watch rates. It's a simplified, fun & different version of what you hear about (mostly). Go to https://youtube.com/jonrognerud - to subscribe and watch! Follow me for more solutions: https://linkedin.com/in/jrogne…

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EP 141 - Use This Content Structure For More Leads, Prospects and Sales 7:15

8M ago7:15

7:15

https://chaosmap.com - TOFU - MOFU - BOFU What do these acronyms mean, and how can you use them in your Digital Marketing projects and content organization? How do you get more leads, prospects and sales into your business with this layered approach? TOFU - top of funnel MOFU - middle of funnel BOFU - bottom of funnel Are you leveraging this struct…

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EP 140 - How I Built A Highly Converting YouTube Ads Audience 10:51

8M ago10:51

10:51

https://chaosmap.com - "How I Created A Highly Converting Google YouTube Audience" Learn the 3 steps to build a highly converting youtube ads audience and why it works so well. I post about my own findings and research, and if you like it - please subscribe and share - and tell me how it works for you. Fair? P.S. I love making these and hope you ca…

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EP 139 - YouTube Ads: What Questions You Must Ask Before Starting 0:46

11M ago0:46

0:46

LEARN MORE: https://chaosmap.com Here are the top 10 questions to ask before launching any new ad campaigns on YouTube networks: 1. What are your primary goals for advertising on YouTube? Are you looking to increase brand awareness, generate leads, or drive sales? 2. Who is your target audience? Can you provide details about their demographics, int…

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EP 138: What Is High Ticket Sales? 25:33

2y ago25:33

25:33

https://jonrognerud.com - In this podcast, I explain what High Ticket Sales Is. I break down the sales, selling, how to acquire high ticket clients, a portion on how to close high ticket. I also talk about how you can use high ticket sales to re-configure how you think about selling your services and products through high ticket sales. And, ultimat…

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EP 137: How To Create The BEST Content? 13:18

4y ago13:18

13:18

In today's episode, I cover how to begin the process of creating the "BEST" content for your business. I know, "best" is relative, but please listen... Simple answer: Research! Combine manual work with tools to get a 360 view into your market, and then break findings down by theme, topics, sub-topics. The architecture should use a top-down, drill-d…

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EP 136: 7 Ways To Avoid Losing Money On Google Ads 14:34

4y ago14:34

14:34

Google Ads is an excellent platform for lots of businesses to drive more sales and grow. But unfortunately, most advertisers don’t know how to use it to get results at lower costs. If you find yourself spending a lot of money on Google Ads and getting little to no results, this is for you. In this episode, you’ll learn seven easy ways to save money…

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EP 135: 6 Must-Have Tools For Google Ads Campaigns Performance 11:08

4y ago11:08

11:08

Any craft in this world requires tools to make the job easy. And PPC is no different! With the right set of tools, you can automate most of the process. You’ll find the best keywords, create ads quickly, research your competitors, and drive your costs down. We’ve gathered five tools to help you gain competitive advantage and run successful Google A…

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EP134: Get Massive Brand Traffic With Adroll (NextRoll) 9:04

4y ago9:04

9:04

https://chaosmap.com AdRoll (Nextroll) is a digital marketing solution that is designed for retargeting to convert window shoppers on your website into buyers. This product utilizes advanced tools on multiple platforms such as web, social media, and mobile to provide results. The AdRoll team works with clients to learn what works best for them. Thi…

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EP 133: Get Profitable With Your E-Commerce Store, Guaranteed (ROAS means very little) 8:07

4y ago8:07

8:07

https://chaosmap.com/book-me Learn why ROAS (return on ad spend) really doesn't matter to get profitable with your e-commerce store. Here's the secret: CLTV and the strategies you create to elevate this concept over time. Enjoy! Learn more: https://youtube.com/jonrognerud https://chaosmap.com (main agency website)…

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The Countdown To $7 Billion Is On! (Black Friday) - EP 132 14:48

4+ y ago14:48

14:48

We're going to talk about Black Friday today! I'm going to share some thoughts about the trends, the highly anticipated Black Friday (Weekend) and the time leading up to it. And, what can you do about it? I'll cover that as well. Are we going to hit 7 billion in sales USA 2019? You decide, but the trends, demographics and technologies are there. If…

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Expert Interview Sean Kemp: 4 Effective Principles For Rising Above The Noise Now (So You Can Sell More) - EP 131 33:03

4+ y ago33:03

33:03

LISTEN - today, we're going to learn a lot about how to create authority and brand positions, copy angles, marketing and sales strategies for big growth. In specific, 4 principles on how to lift your brand and voice above the "noise" to generate more sales fast. These insights and frameworks function extremely well right now, and you'll hear how Se…

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How To Win The Black Friday/Cyber Monday (BFCM) E-Commerce Game: Klaviyo Flows - EP 130 13:01

4+ y ago13:01

13:01

This Friday Footage sponsored by: https://chaosmap.com Facebook ads are essential to targeted traffic and sales this e-commerce season. Measuring and watching your KPI’s are important – but so many e-comm business owners focus on too much on return on ad spend (ROAS). That is not the ultimate metric of your business transformation during BFCM. (Not…

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SEO Expert And Professor Steve Wiideman Reveals His Breakthrough Google Strategies – EP #129 43:18

4+ y ago43:18

43:18

Today, we’re going to talk about Search Engine Optimization Strategy and hear from one of the leading experts, Steve Wiideman. Here are some of the key areas we cover with "SEO Steve"... A - What brought you to SEO / background - and what were some of the biggest struggles/learnings from building your own SEO services firm? B – There’s many SEO opt…

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Facebook Ads E-Commerce: Optimize For Sales Using Only These Metrics (Shopify Version) - #128 12:20

4+ y ago12:20

12:20

Are you using Facebook ads with Shopify? Good! That is a great solution stack for your e-commerce business. The way FB and Shopify works together with ease is mostly a happy dance for marketers and business owners. But, do you have the right metrics and numbers dialed in? It's a constant battle (improving numbers, that is), and as you dive into Q4 …

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Facebook Ads: How To Get Instant Customer Support From Facebook! - EP #127 9:10

4+ y ago9:10

9:10

WELCOME TO ANOTHER FRIDAY FOOTAGE! So many of you are dealing with Facebook technical issues when it comes to running ads. That includes business strategies as well. Sometimes, it's out of your hands (eek, a bug!) and you need help, and quick. Here's the solution: 1) Visit https://facebook.com/business/help 2) Click "Get Started" 3) Select any of t…

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How To Set Up A Conversion Pixel For Facebook - EP #126 12:13

4+ y ago12:13

12:13

NEW! NEW! Friday Footage! WARNING: The Facebook pixel needs to be deployed to your website pages (all) first - before you run this example demonstration. This setup allows you to track all your conversions for leads into this simple funnel example: AdTraffic to LandingPage to ThankYouPage The "ThankYouPage" is what's considered a "lead conversion",…

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How To Go Live On Your Facebook Page With Interviews & Screen Shares - #125 8:57

4+ y ago8:57

8:57

Do you look for better ways to do your Facebook live streams, visual interaction with guests and screenshares while getting wider distribution of all your content? Well, take a look at www.streamyeard.com and www.restream.io This is a super simple and fast way to get your message out there. Once it's been set up, you don't have to worry about the t…

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How To Create Facebook Lookalike Audiences Quickly - EP#124 13:44

5y ago13:44

13:44

Happy Friday! This is a follow-up to a previous Friday Footage where I cover lookalike audiences. The interface has changed slightly from that podcast (within Facebook Ads Manager) - but the rules and steps still apply: 1) use a base data source that has been proven 2) expand via lookalike audience(s) to build similar members for test in your ad ca…

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How To Create Instant Story Based Videos For Social Media - EP #123 14:00

5y ago14:00

14:00

Welcome to Friday Footage! If you'd like to know how to create fast videos with little "work", then today's episode is for you. For example, if you have a blog already, you can simply pull in your RSS feed and create story-based videos in minutes. Or, you can copy or create text into this tool to auto-generate smart videos using proprietary AI like…

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How To Fill Enrollment Pipelines For Education And Training With Jason How - EP #122 56:05

5y ago56:05

56:05

I'm super pumped about my interview today! I have none other than Jason How, an expert marketer and business entrepreneur who runs a successful agency, training and consulting company. We're coming in live with Jason from Singapore and me in Los Angeles today. Jason just came back to his home office (Singapore) from a 6-week trip to USA & Canada. T…

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Friday Footage: How To Create A Brand New Facebook Lookalike Audience - EP #121 13:20

5y ago13:20

13:20

Happy Friday - "Friday Footage" is here! On Fridays, I typically demonstrate certain software, tech stack and screenshots that can help you dive deeper into technology, systems, websites, media and more. So...here's the question: Want to increase your traffic, leads and sales from Facebook advertising? Many ways to do this - and one of the ways you…

1
Why Most Facebook Ads Launch Strategies Fail - EP #120 13:21

5y ago13:21

13:21

QUESTION: What does it take to make successful Facebook Ad campaigns? As you'll learn today, it's not as much about Facebook ads (manager) as it is about your message, market and customer experience. (Ok, fine... the funnel!) Lots of time is spent on the actual tactics of Facebook ads. The boxes and settings you must choose inside the Facebook ads …

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What Platform Gets Maximum Results: Google or Facebook? - EP #119 11:56

5y ago11:56

11:56

There's an ongoing discussion about which platform (Google or Facebook) to use. Which one works best for your business, or any business? We get questions about this often at the agency. Our simple answer is this: where does you customer, client or patient "live"? Serve them content and ads on those platforms, optimize your funnel and watch your KPI…

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Friday Footage: Why Wistia Rules The Webinar Tracking Game - EP #118 14:12

5y ago14:12

14:12

Happy Friday once again! QUESTION: Have you ever run a webinar or VSL online? Sure you have. Well, are you able to track and watch the visitors as they review your webcast so you can improve it (or sections of that presentation)? Possibly... Most of the solutions out there don't provide a seamless way to do this. In today's Friday Footage, I take a…

1
Spying On Health Expert Dr Weil (Revealing Top 20 Educational Content) - EP #117 10:41

5y ago10:41

10:41

Did you know? To build trust and authority online, one of the best things you can do is to create content that serves your audience with what they are looking for. That's not enough though. You need to make sure it is "EAT" driven: E)xpert level, A)uthoritative, T)rustworthy". If you are in the health/wellness space, you can learn a lot from lookin…

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How To Quickly Find New SEO Traffic - EP #116 12:55

5y ago12:55

12:55

ASSUMPTION: Here's what you have right now: A. You know SEO (Search Engine Optimization), and have implemented some of this for your website. B. You already have keywords ranked and traffic is coming in. C. But, you want a shortcut to find new traffic quickly so you can grow your business. There are several ways to do this, but here's a place to st…

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Friday Footage - Ontraport vs. Infusionsoft: Who Wins? - EP #115 19:40

5y ago19:40

19:40

The CRM/Marketing Automation wars are ongoing, and not stopping anytime soon. Two of the big players in the small-to-mid market are Infusionsoft (now Keap) and Ontraport. So, which one is better? It depends. On you. Your goals. Your direction. Your expectations. Listen to my thoughts in today's episode and got to https://facebook.com/chaosmapmarket…

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How To Start Your Life In Advertising - EP #114 11:43

5y ago11:43

11:43

In 1923 a slender book was published by the advertising agency of Lord & Thomas. It was called Scientific Advertising and it was the first edition of a significant piece of work for advertisers. This book has been updated many times over the years - and is available at Amazon. (Links below) It was written by Claude Hopkins, a genius advertising pio…

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One Funnel Away From Winning BIG? - EP #113 9:45

5y ago9:45

9:45

Funnels and funnel hacking is an internet "sport" these days. Anybody who's anybody in the marketing world talks about their latest hack and how much money they garnered. It doesn't matter if it's total revenue or if 50% is in affiliate fees. The main point is that the FUNNEL is what made them successful. The truth is, traffic from ads will not wor…

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Friday Footage: Use These Charting Apps To Solve "Everything" - EP #112 11:38

5y ago11:38

11:38

Humans are visual creatures. I can certainly speak to that, beats boring text every time! It's easy to engage prospects in conversation when looking at a visual representation of what you have. When it comes to presenting marketing funnels and process diagrams for example, there's nothing like using visual objects to quickly and easily present the …

1
7 Secrets To Get Sales Security From Ads - #111 14:40

5y ago14:40

14:40

How can you guarantee sales for your online business? You need to make sure you cover these areas first: 1) target the right audience, in the right region with your ads and expand with lookalikes 2) message to market match 3) ad copy to landing page congruency 4) landing page user behavior tracking with Hotjar.com or Crazyegg.com 5) A/B test ads an…

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No Video Ad Design Skills? (Do This!) - EP #110 10:02

5y ago10:02

10:02

Did you know: Video and video advertising are not going away any time soon! In fact, if you download the free 2019 Social Media Marketing Industry Report from Michael Stelzner, you'll see why: https://www.socialmediaexaminer.com/social-media-marketing-industry-report-2019/ In fact, videos are a powerful way to present your brand, products and servi…

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Mindset Coach Extraordinaire Malorie Nicole: The Critical 3 Obstacles Business Owners Face In Growing Their Business And How To Solve Them - EP #109 25:05

5y ago25:05

25:05

Today, I'm delighted to bring on a rising star in the business coaching world, Malorie Nicole. Her sole purpose in life is to help solopreneurs, entrepreneurs and business owners stuck in the hamster wheel of struggle... get OUT. She helps to create better businesses, decrease stress and grow quicker by becoming the who you are trying to be. I ask …

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Friday Footage: How To Re-purpose A Podcast Instantly - #108 13:50

5y ago13:50

13:50

Happy Friday...Summer Solstice Day! Let's talk podcasting & content...When publishing a podcast you have to use tools to help you. One of those tools is libsyn.com (that's what I use for my podcasting). It takes care of so much... including distributing to the podcast ready "stations", like iTunes, Spotify, Google Play, Stitcher, etc. However..., I…

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The Fastest Path To High Ticket Sales - EP #107 16:05

5y ago16:05

16:05

If you love selling more, faster - this episode is for you! And, if you are trying to get new, high quality prospects into your professional services business, what is the fastest way to get them to speak to you, to serve them, and to close them? Traditionally, it's to take them through a "first touch" campaign, then retarget and message them repea…

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Words That Sell (To Help Promote Products, Services & Ideas) - EP #106 14:28

5y ago14:28

14:28

When promoting ideas, products and services - you need to convey a message that speaks to the person (audience) that you are trying to attract. While stories, hooks and call to actions are important it can be frustrating to put it all together. And, when you review your copy, it looks like the words are not "popping out" from the page. It all appea…

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Living The Dream: What It Means To Me - EP #105 15:03

5y ago15:03

15:03

Are you "Living The Dream"? First... Let's see what Google thinks it is. We found a dictionary result at the top of the page: To experience the achievement of every success that one has aspired to achieve, especially from a career. Quora says: "doing what you want to do… or… living the type of life you want to live without any regrets. achieving al…

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Friday Footage: How To Create Doodle Facebook Ads Videos In 30 Seconds - EP #104 14:20

5y ago14:20

14:20

Videos are all the rage on Facebook...and have been for a while! Question is... Are you using videos in your ads? You should. You must. Plus, they become even more powerful assets when used with Facebook advertising. You can use them for "% watched", meaning you can retarget viewers that have shown interest in the the videos based on engagement. If…

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Marketing, But No Sales? Here's The Problem - EP #103 14:11

5y ago14:11

14:11

The goal of today's episode is to educate you and to solve the "my marketing is working, but I get no sales" challenge. We'll cover: "vanity metrics" vs. "true numbers" Of course, we'll talk about the sales process. And, I'll touch on these three audience buckets: Today Buyers Future Buyers Never Buyers When you understand the user journeys, the co…

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RESEARCH REPORT: What Are The Major Internet Trends In 2019? - EP #102 10:19

5y ago10:19

10:19

NEWSFLASH! Mary Meeker has launched her annual Internet Trends report, and presented her findings recently at the Vox/Recode Code Conference in Scottsdale, AZ. If you are not following Mary and watching out for this in-depth research, you are skipping on critical trend data and research. Meeker highlighted slowed growth in e-commerce sales, increas…

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"My Business Is Different" - #101 11:21

5y ago11:21

11:21

"But my business is different". Took this from marketing guru Dan Kennedy. How true, and somewhat contentious. Why? Look, All Businesses Have The Same Fundamental Functions In Common… They have either a customer or a client or a patient… They provide either a good or a service or both… They may go to the customer location or bring the customer to t…

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NEW: How To Guarantee High Converting Landing Pages - EPISODE #100 13:50

5y ago13:50

13:50

Today, we break down a "sure-fire" way to create a "optimal" design for any industry. (Note: You need to test this and don't steal copy/text from others!) Yes, we leverage the COMPETITION to do this work and research. Here's how to get started: 1) Search google 2) Click on the ads that relate to your business 3) Review landing pages, messages, angl…

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Friday Footage: How To Make Your SEO Scream - #099 19:42

5y ago19:42

19:42

Friday Footage: I'll show / demo a power tool for Search Engine Optimization (SEO) what will make your SEO scream! Any webmaster and business owner that is somewhat tech savvy should take a look at Screaming Frog (a solid SEO Spider)! In today's Friday Footage, we'll review some of the key areas you should look at. WARNING: A tool like this can be …

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What? A $2 Billion Dollar Sales Letter? - #098 10:09

5y ago10:09

10:09

Dear Reader: On a beautiful late spring afternoon, twenty-five years ago, two young men graduated from the same college. They were very much alike, these two young men. Both had been better than average students, both were personable and both – as young college graduates are – were filled with ambitious dreams for the future. Recently, these two me…

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When Planning Events, Workshops, Conferences...Don't Skip THIS - #097 11:49

5y ago11:49

11:49

(Brought to you by www.selloutmyevent.com) The most important first step in planning out events is a clear strategy with a well defined and specific goal. This is obvious, right? However, the thing we see often gets missed is that there is little/low effort placed on managing the expectations of deliveries across timelines. So... how can you avoid …

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The Secret Of How To Get Better Clients and More Appointments - #096 16:24

5y ago16:24

16:24

If you are a professional services provider then you know that acquiring quality clients on a consistent basis is of the highest priority. If you need appointments to come to you and where THEY book the appointments, listen and take notes from today's episode! There are many ways to do this.Many rely on referrals. That's not predictable however. Yo…

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5 "Must Have" Copywriting Books For Facebook Advertising - #095 12:47

5y ago12:47

12:47

If you're writing copy (messages) for ads, sales letters, video sales letters, emails and sales presentations, then make sure to add these books to your library: 1. Breakthrough advertising, Eugene Schwartz 2. Tested advertising methods, John Caples 3. How to write a Good Advertisement, Victor O. Schwab 4. The Boron Letters, Gary C. Halbert 5. The …

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