최고 Email Strategy 팟캐스트 (2024)

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47. Sales Intelligence: Then and Now with Amarli Monderoy from Trans World Compliance 18:14

7M ago18:14

18:14

You get leads how? On the latest episode of The Corporate Data Show, Rick is joined by Amarli Monderoy, Lead Generation Specialist for Trans World Compliance. In this post-pandemic era, tune in as they discuss how lead generation has changed over the years, and what is still tried and true. About Our Guest: Amarli is a seasoned strategist, showcasi…

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46. Top Tools For Flat File Data Manipulation & Analysis with RampedUp CEO Scott Miller 15:23

1+ y ago15:23

15:23

What's in Your Toolbox? On the latest episode of The Corporate Data Show, Rick is joined by Scott Miller, CEO and Founder of RampedUp Data Solutions. With years of experience between them, listen as Rick and Scott talk about the best and worst tools for flat file data manipulation and analysis! About Our Guest: Scott Miller is the founder and CEO o…

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45. Building your B2B Brand with Eric Quanstrom from Cience 13:20

1+ y ago13:20

13:20

This week, The Corporate Data Show was lucky enough to be joined by Eric Quanstrom, CMO of Cience for our latest episode about Building Your Brand. Tune in as Rick and Eric talk about brand building from the outside in, the Cience (😉) behind B2B marketing, and FOMO’s cousin…FOMU? About Our Guest: As CMO, Eric focuses his marketing efforts around IN…

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44. Data Hygiene and Enhancement: Uses to Boost ROI with Sr. Sales Exec Greg Good from nSightful 13:52

1+ y ago13:52

13:52

This week, Rick is joined by nSightful’s Sr. Sales Exec Greg Good. They may come from different ends of the data spectrum, but they combined their knowledge and experience to bring up some valid examples of what poor data hygiene can do to your ROI. Don’t miss out on a fascinating and nSightful (😉) take on a lesser talked about topic in the data in…

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43. Data Sourcing & Partnerships with Intentsify's Jeff Aucone 9:30

1+ y ago9:30

9:30

This week Rick was joined by Jeff Aucone, Intentsify's new VP of Data Strategy & Partnerships! How do you prefer your data? These old pals got to reconnect and chat about their thoughts when it comes to data sourcing and partnerships. Listen to their dulcet tones as they talk single-sourcing vs multi-sourcing data sets, the pros and cons of each, a…

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42. Mega Trends In The Data Industry with Think Data Group's Barry Gold and Mike Valant 12:44

2y ago12:44

12:44

This week, Rick sat down with two of Think Data Group's top guys; CEO and Founder Barry Gold, and his Operations Head Mike Valant. Together they share over 80 years of combined industry experience and talk about some case studies you probably haven't considered. Rick even threw some fresh young insight into the mix. Tune in as they talk Big Data, S…

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41. Historical Data: How to use it with Ed Locher from HG Insights 13:44

2y ago13:44

13:44

When we hear "historical data", we tend to think, "not for marketing", and that's not necessarily wrong. You wouldn't run a campaign with it, you'll likely have a high bounce rate with a lot of complaints, and you run the risk of contacting people that have already unsubscribed. What you can do with historical data is use it to make your marketing …

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40. Accounts are People, Too, with David Dulany from Tenbound 11:22

2+ y ago11:22

11:22

This week, Rick got to riff with David Dulany of Tenbound about sales development and outbound marketing. They talk about the best ways to handle existing accounts and prospect new ones, as well as the human aspect of marketing to members of various accounts. So, let these two old (but not like, too old) pros give you some tips that will give you a…

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39. Don’t Cry Over Spoiled Data with Henry Nevue from People Data Labs 9:25

2+ y ago9:25

9:25

It’s a question we get every day: does data go bad? The short answer is yes; people’s job titles change, contact info changes, companies go under, and all of this leads to outdated data. So, it’s worth refreshing data sets every so often, but how frequently do you need to do that? To discuss, we brought on Henry Nevue of People Data Labs, and he an…

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38. Data Integrity is Integral with Verl Allen at Claravine 9:05

2+ y ago9:05

9:05

Having loads of data is great, but not if you don’t know what it all means. That’s why you should be focusing on data integrity, as Verl Allen of Claravine does every day. So, if you’d like to learn more about contextualizing your data and maximizing its effectiveness, join Rick as he chats with Verl on this week’s episode! If you haven’t already, …

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37. Lead Generation Like A Boss with Eric Boggs at RevBoss 12:48

2+ y ago12:48

12:48

One of the most annoying things for anyone in this industry is receiving a robotic, bland sales message that clearly was sent to 5000 other people, too. Luckily, Eric Boggs of RevBoss sat down with Rick this week to discuss how to avoid that through proper segmentation and research. So, if you like making sales and whatnot, you're gonna wanna give …

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36. Having an Identity (Graph) Crisis with Ray Estevez from True Influence 9:36

3y ago9:36

9:36

You might not know it, but Rick sat down with Ray Esteves this week and did you a favor: they threw out a bland, complicated topic surrounding machine learning and decided to discuss ID graphs and whether or not you need them. Not only is this topic much easier on the ears, but it’s likely something many of you may have wondered about yourselves, s…

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35. Intent AND Intelligent Data with Liz Ronco at SWZD 11:27

3y ago11:27

11:27

This week, Rick sat down with Liz Ronco of Spiceworks Ziff Davis to discuss intent data. What is it? How does it work? Why is it important? They cover all of these questions and more, so if you’re looking to learn how intent data can help you score more customers, you don’t want to miss this one! If you haven’t already, subscribe to the Corporate D…

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34. Talk CDP To Me with Dave Wisdom at Exponea 7:12

3y ago7:12

7:12

This week, Rick sat down with Dave Wisdom of Exponea to talk customer data platforms, or CDPs. It’s a topic we’ve discussed before, but this time we had Dave loan us some wisdom (sorry, sorry – had to) on what exactly a CDP is and what it does. We know it can be hard differentiate between all the acronyms in the industry, so hopefully this clears s…

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33. The Future of the Data Revolution with Harrison Tang of Spokeo 12:42

3y ago12:42

12:42

If you’re a regular listener of the Corporate Data Show, you heard a familiar voice — other than Rick’s — on the podcast this week, as we again spoke with Harrison Tang, CEO of Spokeo. This time, he lent us his insights on the idea of creating a monopoly over private information by siloing it. He’s got lots of ideas about the future of data, so you…

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32. Data is Still King with Sandeep Kharidhi from Deluxe 8:39

3y ago8:39

8:39

This week, Rick invited Sandeep Kharidhi of Deluxe to discuss a very simple question with some complicated answers: does data-driven marketing still work? Of course, the short answer is yes, but Rick and Sandeep went on to discuss the topic further. You won’t want to miss out on this insightful conversation, so tune into the pod, tune out from the …

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31. Using Data For Growth with Kyle York from York IE 9:20

3y ago9:20

9:20

On this week’s episode, Rick sat down with Kyle York — or at least a computer with Kyle’s face on it — to discuss using data for growth, both literally and metaphorically. Kyle is the CEO and co-founder of York IE, a vertically integrated strategic growth and investment firm specializing in scaling startup companies. That was a lot of technical jar…

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BONUS: POIs, Foot Traffic, & SafeGraph, OH MY! with Sushant Bhardwaj 5:20

3y ago5:20

5:20

This week on a quick cut of the Corporate Data Show, Rick sits down with Sushant Bhardwaj of SafeGraph to discuss their data compilation and association with Placekey. So, if you've got just 5 free minutes and a will to learn about an awesome initiative, tune in and join the conversation! If you haven’t already, subscribe to the Corporate Data Show…

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30. CDP vs. CRM and Many Other Acronyms with Alex Yoder 9:57

3y ago9:57

9:57

As if he weren’t busy enough raising $40 million and running the leading B2B customer data platform provider out there, Alex Yoder of Leadspace sat down with us this week to talk CDP. As you probably put together from context clues, CDP stands for “customer data platform.” However, you probably haven’t quite put together what that means yet. Well, …

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29. CR-Oh No: Why You're Wrong About CROs with Warren Zenna 12:08

3y ago12:08

12:08

As Warren Zenna of the CRO Collective tells Rick in this week’s episode, one of the most swept-under-the-rug issues plaguing companies is their misunderstanding of the role Chief Revenue Officers (CROs) play. Some organizations simply don’t have one, while others are using theirs incorrectly. Warren explains how important it is for the CRO role to …

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28. Cultivating Culture with Gil Allouche at Metadata.io 13:49

3y ago13:49

13:49

On this episode of the Corporate Data Show, join Rick as he sits down with Gil Allouche of Metadata.io, an autonomous demand generation platform that automates the most critical, but often tedious, tasks in marketing. The two of them sling back a couple mocktails while talking company culture and its importance. So kick back, whip up a virgin mojit…

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27. Pairing B2B & B2C Data: Ethics and Use Cases ft. Harrison Tang from Spokeo 12:36

3y ago12:36

12:36

This week, Rick sat down with Harrison Tang of Spokeo to discuss the ethics of compiling personal (B2C) and professional (B2B) data all in one place. Covering topics like the privacy paradox, access management, and more, they discuss the challenges many of us face in this business when it comes to ethics. Listen and read on to learn more about what…

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26. Do You Need More Data? ft. Jason Yarborough from Terminus 11:04

3y ago11:04

11:04

On this week’s episode, we’re joined by Jason Yarborough of Terminus, the leading company in the account-based marketing movement. He and his team believe that often the problem for salespeople and marketers is not lack of data, but rather a poor strategy in using that data. (And we happen to agree.) Tune in while Rick and Jason discuss how an acco…

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25: The Best Way to Get the Data in Your CRM Used ft. Jeroen Corthout from Salesflare 10:20

3y ago10:20

10:20

In this week’s episode, Rick has a long-distance sitdown with Jeroen Corthout of Salesflare to discuss the importance of good CRM software. Learn about how crucial it is to have an efficient system for pulling in data on your leads, and how Salesflare can help. Never manually track down those boring little tidbits of info again, and more importantl…

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SPECIAL: The Great Data Bake Off | Part I: Needin' the Dough 9:28

3y ago9:28

9:28

Disclaimer: The following episode features a fictional event, where an inbound marketing team kidnaps the co-host in an attempt to stop Every Market Media from proving that outbound marketing does indeed work. But really, it does work. Like, really good. In this week's episode, join Rick as he announces our upcoming event "The Great Data Bake Off,"…

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23: It's Almost 2021! What Should You Do? 9:17

3+ y ago9:17

9:17

In this episode, Rick discusses what data professionals should be doing to wrap up this eventful 2020 to prepare for the new year. With all of this year's challenges, we also want to take a look at the bright side and say thanks to everyone on this journey with us. If we don't see you beforehand, Happy Holidays! We'll see you all again next year. T…

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22: The COVID-19 Data Dilemma 7:23

3+ y ago7:23

7:23

Every Market Media CEO, Rick Holmes, is back for episode 22 of The Corporate Data Show! He joins the show today to discuss a few things - what to expect with the show moving forward, how COVID-19 has affected the industry, and what marketing and data professionals need to do to combat the challenges that they face. He references our recent data fin…

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21: Upcoming Data Trends in 2017 w/ Henry Schuck 15:32

7y ago15:32

15:32

DiscoverOrg is considered to be one of the best B2B sets in the data business. Their CEO, Henry Schuck, joined today’s podcast to boldly predict a few upcoming business trends in 2017, including the fastest-growing verticals and the central theme that 2017 will be known for. He also talked about privacy shield legislation, and what his wife said wh…

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Technical Sessions 3: Are You Making These 6 Sent Mail Mistakes? 17:53

7y ago17:53

17:53

It’s been a problem for a long time for a lot of companies: unverifiable B2B email addresses. Especially if you’re a marketing company or department with a big pile of data, you end up a with a bunch of question marks instead of valid data. Welcome back to the Corporate Data Show’s third Technical Sessions, the place where you can find a short guid…

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20: How to Navigate Unverifiable Email Addresses w/ Rowland O'Connor 16:35

7y ago16:35

16:35

Unverifiable email addresses aren’t as easy to navigate as they used to be. Today’s guest is Rowland O’Connor, CEO of EmailHippo.com. He shared his thoughts on unverifiable email addresses, Microsoft 365, velocity-based email blasts, and more.저자 Rick Holmes: Strategic Data Expert | CEO of Every Market Media

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Technical Sessions 2: Reverse IP Lookup 8:42

7y ago8:42

8:42

Reverse IP lookup is a way to discern something about a company so you can sell something to them—which is all well and good. But what exactly, you wisely ask, can I do with this technical topic to drive company sales? In the second of Rick Holmes’s Technical Sessions, you will figure out what reverse IP lookup is good for and why you’d want to bot…

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19: Data Quality vs. Data Scale w/ Ryan Rolf 16:10

7y ago16:10

16:10

On this episode of the Corporate Data Show, Ryan Rolf, Vice President of Data Sales at Lotame, explains the ups and downs of data brokering. Lotame is the only independent data management platform in the market today, specializing in the technology to help clients—particularly publishing clients—manage their data. Aggregating data from many sources…

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Technical Sessions 1: B2B to B2C Matching 8:49

7y ago8:49

8:49

If you’re a B2B company without a B2C resource, you’re asking yourself, “How can we get more B2C data on here?” You could look for B2C marketing databases, but be warned. A B2C email marketer makes a lot of changes to their database that a digital marketer might not care to make. In that case, why bother with matching B2B to B2C data? In this first…

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18: Location Data: Why You Need to Know Where Your Customers Are w/ Brian Bachofner 9:00

7y ago9:00

9:00

MapAnything deals with location data, letting you know where your customers/prospects are. It’s a different kind of data topic than we’re used to covering on this show, but it’s definitely just as interesting. Listen in as Brian Bachofner, Head of Alliances at MapAnything, shares how location data can transform the way everyday sales reps succeed i…

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17: Why Marketers Need Comprehensive Data in Their Toolbox w/ Dennis Arndt 10:49

7y ago10:49

10:49

Marketers today need all the right tools in the toolbox to get the job done right. Not all tools are must-haves, but comprehensive data is certainly is. In this episode Dennis Arndt, Chief Technology Officer at RainKing, shares why having a proper org chart can make all the difference for outbound marketing.…

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16: How Privacy and Data Policies Differ in Europe w/ Karie Burt 12:16

7+ y ago12:16

12:16

Over the last ten years, there’s been much more of a focus on privacy in Europe. In the U.S., CAN-SPAM was the line in the sand and everyone got through that legislation. But in Europe, there are some really draconian measures that have come out. A lot of companies have corporate data policies driven more out of fear than necessity. These are just …

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15: How to Fail at Curating Relevant Prospects w/ Gal Har-Zvi 8:25

7+ y ago8:25

8:25

All sales development representatives—not to mention anyone who’s ever bought a list—know the worst part of targeting companies is list curation. This is a time-consuming research task relished by exactly no one. Any marketer or person who has worked with sales development tools longs for a magic wand—a fantastic research tool for sales development…

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14: The Wild West of Contextual Marketing w/ Alan Osetek 10:56

7+ y ago10:56

10:56

The metaphors are all real: Digital marketing is the Wild West, the final frontier, the Game of proverbial Thrones. But how do you win? By using quality data to custom craft targeted profiles for programmatic advertising. At least, that’s one way. Listen to Rick Holmes interview Alan Osetek, CEO of Digilant, a global programmatic solutions provider…

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13: How to Miss Out on Monetizing Your Data w/ Fran Green 14:04

7+ y ago14:04

14:04

What if you found out there was a frictionless program that could help you make money from the data you didn’t even know your company had? People are missing out on tons of data because data monetization isn’t a smooth process or they aren’t even aware they have data of any value. This episode of the Corporate Data Show is all about monetizing data…

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12: Create Your Own Job Accountability Chart w/ Bart Lorang 10:24

7+ y ago10:24

10:24

Stress is a major productivity and creativity drain. In a perfect world, every employee would receive paid vacation to help relax and recharge. But, for a bootstrap/startup, it may not be feasible to include that in a compensation package. Luckily, there are other ways to decrease the stress of working in an entrepreneurial setting for both your em…

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11: How to Break Through a Well-Fortified Inbox w/ Rich Wilson 11:53

7+ y ago11:53

11:53

For 15 years, people treated email marketing the same way: “I’ve got a list, I batch, I blast, I send.” With more data and sophisticated tools available, people are now choosier about what they allow into their inboxes. So the question becomes, “How can we add value in our messages?” In this episode Rich Wilson, VP of Customer Experience at BrightW…

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10: How Any Business Can Get the Most Out of Account-Based Marketing w/ Chris Golec 15:53

7+ y ago15:53

15:53

Account-based marketing, in its simplest terms, is about marketing the accounts that your sales team is going to sell to. One of the core parts of account-based marketing is sales and marketing alignment. Often marketing is running off of metrics that aren’t aligned with the sales team. In this episode Chris Golec, CEO of DemandBase, dives a little…

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9: Data Aggregation: Human-Based vs. Machine-Based w/ Mark Godley 17:00

7+ y ago17:00

17:00

When looking for data sets, it can be tempting to choose the company with the biggest boast. If the website claims the company aggregates data from 30 million companies that’s good, right? Well, maybe. But without knowing where that data comes from, or what pieces of information the data provides, that nice big number is actually pretty meaningless…

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8: How to Balance Technology and the Human Element in Sales w/ Garth Moulton 16:31

7+ y ago16:31

16:31

Talking about new technology is fun. Finding new tech to increase the efficiency of sales and marketing and to increase revenue is very exciting. That’s why everyone spends so much time talking about it and reading up on new tech that enters the field. Still, with this emphasis on technology, it can be easy to forget the most basic elements of busi…

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7: Bigger Data Doesn’t Mean Better Data w/ Neil Glass 10:08

7+ y ago10:08

10:08

Bigger is better. Or at least, that’s the idea that persists in numerous industries and even non-business facets of everyday life. However, when it comes to marketing data, the old adage is misleading at best and a total myth at worst. A few years ago it was all about who can collect the most new email addresses. Today, the question is who can aggr…

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6: How Owler is Becoming the Go-To Data Provider through Analytics and Community 3 Components for Maximum Data Creation w/ Tim Harsch 10:52

7+ y ago10:52

10:52

Technology has really changed the data game in the corporate world. Anything you need to know about any field is now available online. But how do you know what sources you can trust? This week on The Corporate Data Show we talked to Tim Harsch, the co-founder and head of product at Owler, which is now the second largest data provider and intelligen…

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5: 20% of Your Data Could Be Bad: Here’s How to Fix It w/ Bud Walker 10:20

7+ y ago10:20

10:20

When you think about how much bad data can really cost you, it’s important to make sure that your info is deliverable, callable, and emailable. If you’ve got a lot of data—and who doesn’t, these days?—it becomes vital to spend the resources to ensure that the data you’re using is accurate. In this episode of the Corporate Data Show, Bud Walker, Vic…

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4: A Sales Organization is Your Key to Effectively Marketing Your Business w/ Sean Kester 12:56

7+ y ago12:56

12:56

In every market, there are ideal customers. Unfortunately, they’re all different. It’s how you market to differing clientele that sets you apart. This week on The Corporate Data Show, we interviewed Sean Kester, from SalesLoft, which was founded to help in-house sales professionals be the best they can be in their jobs. Through the SalesLoft Prospe…

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3: 4 Things You Really Need to Know About Sales Intelligence w/ Michael Levy 35:57

7+ y ago35:57

35:57

Sales intelligence can transform your sales and marketing departments—if you know how to use it right. No matter whether you’re a small, medium, or gigantic business, sales intelligence is focused on how to make sales reps more effective and more efficient. It can save you from a lot more than cold calling or mass emails. In this episode of the Cor…

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2: How to Reach Out to 95% Fewer Prospects and Still Get the Same Results w/ Geoff Winthrop 15:32

7+ y ago15:32

15:32

Bad news, sales teams: it’s not practical to reach out to 100,000 prospects in one industry. Not even if you’re making as many cold calls a day as humanly possible. You have to whittle it down. You can almost look at it like professional editing in movies or literature. You throw all the fluff out and boil it down to the most essential elements. In…

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