최고 Community Management 팟캐스트 (2025)

1
Community Table: Ditching Billable Hours, Maximizing Earning Potential 25:26

6d ago25:26

25:26

In this episode’s discussions around the Community Table: The Un-Billable Hour takes on a very real move away from the “billable hour.” As Christopher says, the billable hour “is the worst thing that ever happened to law.” Clients pay for results, not time. Examine alternative fee structures as technology changes the practice of law. Young lawyers …

1
Niche Marketing, a Podcast About Marketing Through Podcasting 42:23

20d ago42:23

42:23

Did your firm “set and forget” its marketing strategy? Today’s marketing has evolved beyond Google ads and billboards. Finding new, niche channels can tap new markets. Imagine a firm still relying solely on a Yellow Pages ad, that would be crazy. Times change. Guest Carrolee Moore is the CEO and chief strategist at the Podcast Pitching Society, a f…

1
Community Table: Live From InfoTrack Legal Up Conference 28:55

1M ago28:55

28:55

In this episode’s discussions around the Community Table: Growth is the big issue firms repeatedly face. Set reasonable expectations and know what you want. Is it revenue growth? Why? Is it a lifestyle? What does that look like? Growth without a destination in mind is a fool’s errand. As Christopher says, “Clarity of purpose aligns everything.” It’…

1
The Future of Law, Understanding the “Big Picture” in a Changing World 46:56

2M ago46:56

46:56

When running a law firm, it’s vital to know what’s important. Results? Production? Call it “everything.” When we explore the future of law, it’s important to talk about the whole picture. Today, that means AI, money, financing, and results. Guest Dan Lear, VP of Partnerships at InfoTrack shares his insights. It starts with understanding the “hemisp…

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Community Table: Candidates With Grit But Not Experience. Plus, Resolving Employee Communication Problems. 35:16

2M ago35:16

35:16

Host Christopher T. Anderson and team are at the Community Table. Real answers, no script. In this episode, a job candidate is a great cultural fit but doesn’t have the skills. And, what about an employe who doesn’t communicate like you? EPISODE NOTES: In this episode’s discussions around the Community Table: A law firm owner finds an associate can…

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AI, Not Taking Over the Practice of Law, But Changing It 35:26

3M ago35:26

35:26

AI is real and it’s rapidly advancing the practice of law. Guest Austin Brittenham is the co-founder of the legal AI company 2nd Chair. As an attorney, he recognized the inefficiencies that plague the legal profession and put his background in computer tech to work to create an AI platform that both recognizes the unique challenges facing lawyers –…

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Community Table: Alternative Fee Structures, Virtual Receptionists, and a Second Office 41:55

3M ago41:55

41:55

In this episode’s discussions around the Community Table: To meet client demand, firms are exploring alternative fee structures, such as flat-rate billing. Clients are paying for results, not hours. Today’s tech, including AI, can make your firm more efficient and settle cases faster. Hear how you can experiment with different fee structures and wh…

1
Be That Lawyer, Insider Tips to Building Your Firm, Becoming a Rainmaker 39:33

4M ago39:33

39:33

In this hands-on, in-the-trenches episode about real business development, learn the secrets to acquiring and signing new clients from law firm advisor Steve Fretzin, author of the new book “Be That Lawyer: The 101 Top Rainmaker Secrets to Growing a Successful Law Practice.” Fretzin, an accomplished author, business strategist, and podcaster, works…

1
Community Table: The Five Commandments of Law Firm Marketing 29:57

4M ago29:57

29:57

In this episode’s discussions around the Community Table: Grappling with a marketing refresh? Start with understanding you are an experiment of one. Asking someone else what’s working for them is a doorway to blind alleys. There is nobody just like you, so explore all options, ask yourself what you want to get out of it. You can’t copy what someone…

1
Rebranding: Define Your Firm, Define Your Practice 41:44

5M ago41:44

41:44

Not too long ago, law firms were discouraged from using trade names and “branding” themselves. But the world has changed, and branding today is a key part of your success. Is it time for your firm to get serious, or even consider a “rebranding?” Guest Jim Heininger, “The Rebrand Man,” founded and leads the firm Rebranding Experts. He is an experien…

1
Community Table: Firing an Employee, Ever-changing Marketing, and Moving to a New City 39:29

5M ago39:29

39:29

In this episode’s discussions around the Community Table: An attorney realizes she’s waited too long to fire someone and knows there may be repercussions. But sometimes, the cost of keeping a problematic employee outweighs the consequences of letting them go. What’s best for the firm? What if you can’t fill the position and work piles up? Nothing s…

1
Tax Strategies That Look Forward, Not Backward. Keep More, Pay Less. 47:00

6M ago47:00

47:00

It’s tax time. No, we’re not referring to a specific date. For your business, every day is tax time. Guests Jackie and Adam Williams are married and co-own Pennywise Tax Strategies, a firm focused on helping small businesses navigate tax codes to keep more of their hard-earned money. Jackie Williams is a CPA and veteran tax specialist, and Adam Wil…

1
Community Table: The Difference Between a Manager and a PLA 33:09

6M ago33:09

33:09

In this episode’s discussions around the Community Table: PLA? Professional law firm administrators. What you need to know and what they do. It’s not an office manager and it’s not an administrative assistant. Hear why you might need a PLA. As your firm grows, are you spending more time “running the business” than attracting clients and winning cas…

1
Embrace The Metrics. What’s Working (And Who’s Paying The Bills?) 36:21

7M ago36:21

36:21

We all try, but who really measures? Who’s paying you on time? If you don’t know, it’s hard to know if the business is working. It comes down to cash flow. And, frankly, lawyering is a business. Guest Karl Maier is a CFO and a business advisor at Abunden. He specializes in helping growing business manage systems and cash flow and putting it all int…

1
Community Table: Work the Room! Actually Networking at a Networking Event 41:33

7M ago41:33

41:33

In this episode’s discussions around the Community Table: Getting the most out of your next networking event means actually networking with new people, not simply socializing with the people you already know. It’s OK if you don’t love networking events, but you do need to go to them. Your next networking event starts before you get to the door. Do …

1
Becoming “Future You.” Tools To Get YOU Moving In 2025 42:20

8M ago42:20

42:20

Don’t think of December as the end of the year. Think of it as a chance to plan ahead for an exciting, purposeful, and opportunity-filled new year. Guest Andrea Liebross is the founder of her own firm, Andrea Liebross Coaching. She believes setting and achieving big audacious goals are best tackled through the implementation of solid systems, real …

1
Community Table: Off On The Right Foot In 2025 30:30

8M ago30:30

30:30

In this episode’s discussions around the Community Table: New year, new plan. And that’s the key: plan. Don’t stumble blind into 2025, instead hear what the experts say about reviewing the previous year and setting goals for the new one. Don’t keep doing the same thing and expecting different results. Sometimes your ship needs a rudder. If you need…

1
Think Strategy. Making the Most of Your Firm for You and Your Team 37:04

9M ago37:04

37:04

Guest M.C. Laubscher is the founder of Producers Wealth and an author, speaker, and podcaster who aims to help business owners create and build wealth for themselves, their families, and their team. How do you look at the path to building your firm and your wealth? It’s not intuitive. It takes thought, effort, and time. How’s your cash flow, and ho…

1
Community Table: Setting Real Goals (And Taking Some Time For Yourself) 30:11

9M ago30:11

30:11

In this episode’s discussions around the Community Table: There’s a time to take stock and reset. Understanding what you value and your internal motivations will help you guide your law firm’s growth. Think about what gets you out of bed and into the office each day. For most, it’s more than money. Know the difference between growing and truly buil…

1
Get Comfortable, Get Busy: Networking And Media Relations. Yes. You. Can. 39:21

10M ago39:21

39:21

What can you do to attract more business to your firm? Let’s talk about acquisitions through networking. Guest Janet Falk, Ph.D., is a communications professional with more than 30 years of experience helping small and solo firms get better at finding (and signing) more clients. Falk is the chief strategist at Falk Communications and Research. This…

1
Community Table: 2024 Year End: What’s Your Business Plan for 2025? 28:56

10M ago28:56

28:56

In this episode’s discussions around the Community Table: Returning Guest Danielle Hendon, CPA, founder of 4 Corners CFO, explores what lawyers and law firms should, and should not, be doing in the fourth quarter of 2024. Learn the common mistakes firms make as the year winds down. Take the time to understand the story your business “numbers” are t…

1
Today’s Tech: Tools, Not Toys. What You Need Now. 36:28

11M ago36:28

36:28

Let’s talk about technology and how it fits into your practice. Fact is, the old yellow pad and document boxes are no longer your friends. Your clients expect you to use technology to be more efficient and effective. Guest Richard “Rich” Dukes Jr. has gone paperless. So has his entire South Carolina law firm. Today’s tech drives efficiency whether …

1
Community Table: The ROI of hiring. Landing Potential Clients. And Incentives. 34:13

11M ago34:13

34:13

In this episode’s discussions around the Community Table: The ROI of hiring. It’s important. You may think hiring someone, say a paralegal, will cost you money. Successful firms won’t consider hiring someone if they don’t already know they’re going to make money. Firms use benchmarks to weigh the cost of a new hire against anticipated additional re…

1
No More Billable Hours: The Move To Value-Based, Results-Based Pricing 46:09

12M ago46:09

46:09

Guest Shaun Jardine is an unapologetic disrupter in the world of pricing and billing by lawyers and law firms. He’s leading the charge to move from traditional billable hour pricing – charging for time – to the emerging revolution of value-based pricing. Charge for the results you achieve for your clients, not the time you spent getting there. Are …

1
Community Table: Managing Communications As Client Volume Grows 27:58

1y ago27:58

27:58

In this episode’s discussions around the Community Table: Growing pains. As you bring on new clients, it can be hard for an overburdened team of lawyers and paralegals to manage client communications. Hear how texting can help bridge communication needs, how a virtual receptionist can fill gaps, and how a standing schedule of update calls and a tas…

1
Is Your Small Firm Missing A Chief Financial Officer? Rent One. 43:11

1y ago43:11

43:11

How are you doing? Not you, personally, your business. Do you know? Because many small businesses, including small law firms, don’t have a true CFO, someone who doesn’t just do your taxes, but who helps you understand your business, your bottom line, and your future. Danielle Hendon is the founder and CEO of 4 Corners CFO, bringing the benefit of “…

1
Community Table: CRMs, Hiring Done Right, and Value vs. Discounts 36:48

1y ago36:48

36:48

In this episode’s discussions around the Community Table: Adding a Customer Relationship Management (CRM) program for your law firm? Hear the struggles one small firm is facing as it looks to automate CRM duties. Start with knowing what you need, how you’ll keep up with clients and follow up on leads. Software is just a tool. Without a plan, it’s u…

1
Special Episode: Get Real. Stop Kidding Yourself. Make Your Firm Profitable 36:31

1y ago36:31

36:31

In this special, high-energy episode, we’re getting down and dirty and talking about fixing your firm. Consider this is a “visit to the doctor.” What’s ailing your firm? Guest RJon Robins is the founder and CEO of the firm How To Manage A Small Law Firm. He fixes things. Get real about the cost of client acquisition, marketing, revenue building, fi…

1
Community Table: Troublesome Employees, Offshoring, and Atypical Marketing 31:21

1y ago31:21

31:21

In this episode’s discussions around the Community Table: A firm owner dealing with discipline problems stemming from her firm’s understaffing is frustrated. Feeling they have the upper hand, some employees are taking advantage of the situation. How can the owner regain control? What’s the best way to staff up? In-office, remote, or even offshoring…

1
Engagement for Law Firm Leadership: Get the Most From Your Team 36:12

1y ago36:12

36:12

Law firms often focus on revenue generation, client retention, and financial performance. But guest Tracy LaLone says true success is driven by the (very real) people who work at the firm. Firms that fail to engage and recognize their people, she says, can never reach their full potential. LaLonde is a corporate trainer who focuses on engagement wi…

1
Community Table: Branding vs. Marketing (And How to Use Both) 31:02

1+ y ago31:02

31:02

In this episode’s discussions around the Community Table: A lawyer who’s falling behind wants to know why her leads are down. Should she focus on “branding” or “marketing,” and what’s the difference? While they are both part of attracting new business, they aren’t one in the same. Branding is important. Be authentic. Who are you? What are your valu…

1
It’s About You: Surviving (And Thriving) In Your High-Stress Career. 42:38

1+ y ago42:38

42:38

Guest Charlène Gisèle is a former big-firm litigator turned professional high-performance coach. This show is about you. It’s about you being your best, taking better care of you, and avoiding burnout and other health issues. It’s no secret, the legal profession is a field filled with stress. Deadlines, precision, scheduling, marketing, and running…

1
Community Table: Hiring Your First Employee And A “Second In Command” 28:47

1+ y ago28:47

28:47

In this episode’s discussions around the Community Table: Who should a solo attorney hire first? You’re building your firm. Who’s the next person you add to add (and you want avoid the wrong hire)? For starters, what do you need? Where are you wasting time? From there, “hiring is marketing,” it’s crucial you attract the largest pool of great candid…

1
The Nexus of Intake and Marketing. Convert Leads Into Clients 33:41

1+ y ago33:41

33:41

Marketing and sales are keys to building your business. But where do they meet? It takes two to tango, and “Intake” is the junction. Good intake is always worth the effort. Guest Bo Royal is co-founder of Pareto Legal and has worked with several Fortune 1,000 companies and scores of law firms. He specializes in helping small and medium sized law fi…

1
Community Table: Real AI Uses For Legal Work, Marketing ROI, and Paid Consultations 30:08

1+ y ago30:08

30:08

In this episode’s discussions around the Community Table: AI is all the rage in the public media, but how are lawyers using it in real life? For starters, it can help you with written communications. Tone down an angry brief or client communication. Write advertising or blog communications. Even create Excel formulas. (But remember, it’s a tool, no…

1
Good Growth (And Bad Growth): Build Your Business Intentionally 39:39

1+ y ago39:39

39:39

Business and professional growth are at the core of your business. This episode is about growth. Growing your business intentionally. Are you working “for your business” or “in your business?” Guest and growth guru Rick Watson helps business owners – like you – go beyond daily tasks to focus on real growth. Watson started his consulting dynasty wit…

1
Community Table: How To Measure Your Hiring, Avoid The Bull$#!*. 33:49

1+ y ago33:49

33:49

In this episode’s discussions around the Community Table: We start with an attorney who wants to balance hiring and firm growth. What happens when you hire “too much” team for the work or have “too much work” for the team? It’s a delicate dance. Start with a business plan and control the one thing you can, the number of cases you accept. It’s OK to…

1
The Human In The Machine, “Natural” VS. “Artificial” Intelligence 35:14

1+ y ago35:14

35:14

Production and technology are inextricably intertwined. That doesn’t mean online tech replaces the human touch. It means today’s tech tools can help you better serve clients. But you still need to ask, anticipate, listen, and deliver. Guest Joey Seeber – an experienced litigator and the founder of the legal tech consulting and implementation compan…

1
Community Table: The Dos and Don’ts of Law Firm Resolutions For 2024 31:13

1+ y ago31:13

31:13

In this episode’s discussions around the Community Table: It’s a new year. The “Dos and Don’ts of New Year’s Resolutions.” It’s OK to set goals, heck, it’s great. But be reasonable, mindful even. There is no “magical thinking” that everything will change if you wish it. Review your past, understand yourself, share your vision. And if you need an un…

1
Legal Tech, The End Of The Law As We Know It? 38:25

1+ y ago38:25

38:25

Technology has quickly become a topic that touches everything in the legal world. You can’t escape it. While learning to embrace the latest in legal tech is vital to the success of your firm, it doesn’t have to be overwhelming. We’re talking on this episode about how today’s emerging tech trends impact every aspect of your law firm – from client ac…

1
Community Table: Keys to an Effective Landing Page 31:11

1+ y ago31:11

31:11

In this episode’s discussions around the Community Table: Building an effective landing page is critical to making the most of your pay-per-click marketing dollars. Getting “clicks” is one thing, but then what? Hear how to craft a landing page that drives visitors to the next step: hiring you. Go beyond “call now.” Show why you’re the lawyer for th…

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Separating The Wheat From The Chaff In Legal Tech (And AI) 40:22

1+ y ago40:22

40:22

How to choose the legal tech that’s right for your firm, and how to reject the rest, without getting overwhelmed. What’s denying yourself and what’s overindulging? It can be overwhelming. Guest Jared Correia helps law firms understand available technology and separate what’s helpful from what’s simply bright and shiny. Correia looks at software fro…

1
Not Customer Service 35:16

2y ago35:16

35:16

Episode one of Community Management Is... Dave is joined by Andrew Clucas, Senior Community Manager, and Lorna Butler, Associate Community Manager at RAID Studios to discuss how Community Management differs from Customer Service and the importance of both.저자 Dave

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Community Table: Establishing Office Computer Policies (Think Security) 29:12

2y ago29:12

29:12

In this episode’s discussions around the Community Table: A firm owner needs a computer policy for employees both in-office and working from home. What policies should she have for damage to the firm’s computers and client security? There’s insurance for physical damage. More important is protecting client data if a laptop is stolen or hacked. How …

1
Training Lawyers For Success || Meeting The Need For Legal Education 41:21

2y ago41:21

41:21

Throughout his career in “big law” and fintech, guest Abdi Shayesteh struggled with the legal profession’s lack of formal training. “It was sink or swim” with every new challenge, he says. There had to be another way to help associates become better lawyers. Law school may not fully prepare graduates to practice law, and the old apprenticeship mode…

1
Community Table: A Compensation Plan For Associate Referrals 32:19

2y ago32:19

32:19

In this episode’s discussions around the Community Table: We start with an attorney who wants to create a fair referral compensation policy for his associate, a “grinder” who does everything asked. Recently, through a contact, the associate started bringing in new business. How does a firm set up a referral fee schedule? What’s fair to the associat…

1
In The Niches: Advanced SEO That Fuels Your Firm 46:11

2y ago46:11

46:11

When it comes to law firm marketing, what is “niching?” Guest Chris Dreyer founded and leads the Search Engine Optimization (SEO) marketing firm Rankings.io. In a thoughtful, in-depth interview, Dreyer shares how to make your law firm stand out in a crowded field when you stop trying to be everything to everyone. Be memorable. Share what makes you …

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Community Table: When It’s Time To Grow, What To Do Next? 29:44

2y ago29:44

29:44

In this episode’s discussions around the Community Table: We present an extended conversation with guest consultants Robert Leitner and Philip Fairley as they guide a lawyer ready to grow her personal injury and Social Security law firm and discuss how to hire the right people for a developing case load. Does she need another legal assistant, or a …

1
Using AI To Land Better Cases? Why Not? 40:32

2y ago40:32

40:32

Let’s talk about production and winning cases. It’s not only about acquiring new clients, but also acquiring new clients that can deliver results. A potential breakthrough using Artificial Intelligence, AI. How do we frame, understand, and implement the best of AI’s capabilities? Lawyers need to tread lightly, even as AI is becoming increasingly im…

1
Community Table: Using Vacations to Strengthen Company Culture 29:10

2y ago29:10

29:10

In this episode’s discussions around the Community Table: Our first topic is how to use vacations – including your own breaks – to affirm company culture. How do you get away without fully abandoning ship and leaving your team to fend for itself? You encourage team members to take vacations to renew and regroup, but what about you as the leader of …

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