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Legal Talk Network에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Legal Talk Network 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
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This Is Woman's Work with Nicole Kalil


We made it— 300 episodes of This Is Woman’s Work ! And we’re marking this milestone by giving you something that could seriously change the game in your business or career: the skill of pitching yourself effectively. Whether you’re dreaming of being a podcast guest, landing a speaking gig, signing a client, or just asking for what you want with confidence—you’re already pitching yourself, every day. But are you doing it well? In this milestone episode, Nicole breaks down exactly how to pitch yourself to be a podcast guest … and actually hear “yes.” With hundreds of pitches landing in her inbox each month, she shares what makes a guest stand out (or get deleted), the biggest mistakes people make, and why podcast guesting is still one of the most powerful ways to grow your reach, authority, and influence. In This Episode, We Cover: ✅ Why we all need to pitch ourselves—and how to do it without feeling gross ✅ The step-by-step process for landing guest spots on podcasts (and more) ✅ A breakdown of the 3 podcast levels: Practice, Peer, and A-List—and how to approach each ✅ The must-haves of a successful podcast pitch (including real examples) ✅ How to craft a pitch that gets read, gets remembered, and gets results Whether you’re new to pitching or want to level up your game, this episode gives you the exact strategy Nicole and her team use to land guest spots on dozens of podcasts every year. Because your voice deserves to be heard. And the world needs what only you can bring. 🎁 Get the FREE Podcast Pitch Checklist + Additional Information on your Practice Group, Peer Group, and A-List Group Strategies: https://nicolekalil.com/podcast 📥 Download The Podcast Pitch Checklist Here Related Podcast Episodes: Shameless and Strategic: How to Brag About Yourself with Tiffany Houser | 298 How To Write & Publish A Book with Michelle Savage | 279 How To Land Your TED Talk and Skyrocket Your Personal Brand with Ashley Stahl | 250 Share the Love: If you found this episode insightful, please share it with a friend, tag us on social media, and leave a review on your favorite podcast platform! 🔗 Subscribe & Review: Apple Podcasts | Spotify | Amazon Music…
Un-Billable Hour: Business Management Strategies for the Busy Lawyer Around the Community Table
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Manage series 40325
Legal Talk Network에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Legal Talk Network 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Managing your law practice can be challenging. Marketing, time management, attracting clients and all the things (besides the cases) that you need to do, but aren't billable. Welcome to this edition of "Un-Billable Hour" ...the law practice advisory podcast! This is where you'll get the information you need from expert guests and host Christopher T. Anderson.
…
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191 에피소드
모두 재생(하지 않음)으로 표시
Manage series 40325
Legal Talk Network에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Legal Talk Network 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Managing your law practice can be challenging. Marketing, time management, attracting clients and all the things (besides the cases) that you need to do, but aren't billable. Welcome to this edition of "Un-Billable Hour" ...the law practice advisory podcast! This is where you'll get the information you need from expert guests and host Christopher T. Anderson.
…
continue reading
191 에피소드
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Un-Billable Hour: Business Management Strategies for the Busy Lawyer Around the Community Table

1 Community Table: Firing an Employee, Ever-changing Marketing, and Moving to a New City 36:29
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In this episode’s discussions around the Community Table: An attorney realizes she’s waited too long to fire someone and knows there may be repercussions. But sometimes, the cost of keeping a problematic employee outweighs the consequences of letting them go. What’s best for the firm? What if you can’t fill the position and work piles up? Nothing stays the same, even in marketing. Attorneys question the value of “pay per click” online advertising. Hear what firms are seeing, especially in Google ad words. Is the “golden age” of pay per click over? As rules change, you are one algorithm change from trouble. Communicate with your marketing team and diversify. Imagine if you had to move to a new city, or if you simply wanted to. If it’s not a corporate gig, and you’re hanging out a shingle, it takes some work to ramp up. Network, network, network. Develop a marketing plan that ensures your name gets out and clients can find you. Cliocon 2025 Ask us anything for the Community Table. Leave us a question online Join the next Community Table live. What’s on your mind?…
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Un-Billable Hour: Business Management Strategies for the Busy Lawyer Around the Community Table

1 Tax Strategies That Look Forward, Not Backward. Keep More, Pay Less. 49:00
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It’s tax time. No, we’re not referring to a specific date. For your business, every day is tax time. Guests Jackie and Adam Williams are married and co-own Pennywise Tax Strategies, a firm focused on helping small businesses navigate tax codes to keep more of their hard-earned money. Jackie Williams is a CPA and veteran tax specialist, and Adam Williams is an attorney and serial entrepreneur who became frustrated with large tax bills. Managing a business and your business taxes is more than handing over a stack of receipts to an accountant once a year. Many business owners don’t know enough about the tax system and miss opportunities to maximize earnings through intentional tax strategies throughout the year. Look at the future, not the past, when you think about taxes. Payroll, cash flow, metrics, records all matter and all fit together every day, not just at the end of the tax year. This requires a shift in your mindset. Keep more of your money, reinvest it in your business, and get more out of life. Tax strategy is not just for billionaires, it’s for you. Understand incentives baked into the tax code and how you can use tactics including the switch from sole proprietor to LLC or S Corp structures. Think this isn’t for you? Wait until you hear how much money, real money, you can save. Hear the actionable things you can start doing today. Mentioned in This Episode: The Un-Billable Hour podcast website Join the next Community Table live. What’s on your mind?…
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Un-Billable Hour: Business Management Strategies for the Busy Lawyer Around the Community Table

1 Community Table: The Difference Between a Manager and a PLA 35:09
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In this episode’s discussions around the Community Table: PLA? Professional law firm administrators. What you need to know and what they do. It’s not an office manager and it’s not an administrative assistant. Hear why you might need a PLA. As your firm grows, are you spending more time “running the business” than attracting clients and winning cases? Maybe you need a PLA. While we’re at it, how about a non-attorney salesperson. Someone who is passionate will build your firm beyond simply sales. Propelling your brand is as important as getting a signature on the dotted line. Compensation, goals, motivation, there are so many factors. Understanding the difference between “wealth” and “money” is critical to your business. Money spent builds client lists (SEO, advertising, Google ranking), but building a referral network through a solid reputation builds wealth that never stops. One takes cash, one takes time, effort, and commitment. Mentioned in This Episode: Ask us anything for the Community Table. Leave us a question online. Join the next Community Table live. What’s on your mind? Association of Legal Administrators Clio Legal Trends Report Clio Cliocon 2025…
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Un-Billable Hour: Business Management Strategies for the Busy Lawyer Around the Community Table

1 Embrace The Metrics. What’s Working (And Who’s Paying The Bills?) 38:21
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We all try, but who really measures? Who’s paying you on time? If you don’t know, it’s hard to know if the business is working. It comes down to cash flow. And, frankly, lawyering is a business. Guest Karl Maier is a CFO and a business advisor at Abunden. He specializes in helping growing business manage systems and cash flow and putting it all into measurable terms. As you grow, you must know if the cash flow is growing. Maier helps businesses spot problems they aren’t facing today but may need to confront six months down the road. A growing business can appear profitable in the short term and still face a cash flow problem down the road. Paying staff and keeping the lights on as you grow requires cash and timely client payments. It’s a delicate game. You need to be sure clients are paying, and sometimes that’s elusive. If you’re a growing firm, or you want to be a growing firm, this episode will get you thinking. And it should. Nobody gets excited about spreadsheets – especially lawyers – but if you’re intent on growing your business, you must do this. Mentioned in This Episode: The Un-Billable hour podcast website Join the next Community Table live. What’s on your mind?…
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Un-Billable Hour: Business Management Strategies for the Busy Lawyer Around the Community Table

1 Community Table: Work the Room! Actually Networking at a Networking Event 43:33
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In this episode’s discussions around the Community Table: Getting the most out of your next networking event means actually networking with new people, not simply socializing with the people you already know. It’s OK if you don’t love networking events, but you do need to go to them. Your next networking event starts before you get to the door. Do some research, get in touch with the leaders of the program prior to the day. Introduce yourself in an email and let them know how eager you are to meet them and others. Consider making your own name tag, something that clearly communicates who you are. Maybe even wear a distinctive article of clothing, something that makes it easy for others to remember you. “She always wears yellow,” or “He has the red pocket square.” (And please, carry business cards!) Knowing how to network isn’t a given. If you’re in a leadership position at your firm, take a moment to teach younger associates how to work the room and develop connections. They don’t teach this in law school. Mentioned in This Episode: USA 500 Ms. Esquire Ask us anything for the Community Table. Leave us a question online Join the next Community Table live. What’s on your mind? Clio Legal Trends Report Clio…
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Un-Billable Hour: Business Management Strategies for the Busy Lawyer Around the Community Table

Don’t think of December as the end of the year. Think of it as a chance to plan ahead for an exciting, purposeful, and opportunity-filled new year. Guest Andrea Liebross is the founder of her own firm, Andrea Liebross Coaching. She believes setting and achieving big audacious goals are best tackled through the implementation of solid systems, real goals, and the right (and ambitious) mindset. Are you getting where you want to go? Too often, we set our own limits. We stay safe and we stay small. We do things the way we’ve always done them because it’s safe. Hear how setting “big” goals and stretching your thinking helps you become “future you.” Give yourself permission to find out what you really want and where you want to be. And then make a plan to get there. Learn about Liebross’ “Think Big Toolkit” and the five components that can help you become “future you.” Don’t wait for things to happen to you, make the things you want happen. Mentioned in This Episode: “She Thinks Big” by Andrea Liebross Podcast “She Thinks Big” Join the next Community Table live. What’s on your mind?…
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Un-Billable Hour: Business Management Strategies for the Busy Lawyer Around the Community Table

In this episode’s discussions around the Community Table: New year, new plan. And that’s the key: plan . Don’t stumble blind into 2025, instead hear what the experts say about reviewing the previous year and setting goals for the new one. Don’t keep doing the same thing and expecting different results. Sometimes your ship needs a rudder. If you need a COO, an “executive officer,” to manage the practice, part-time help is available. Experienced administrators take a load off your shoulders and teach others how to set a course and get where you want to go. What to do when an associate can’t manage retainers and payments? Being a good lawyer is only part of the job, making sure the firm gets paid is the other part. Sometimes an associate isn’t good at communicating financial information with a client. But if you’re a business owner, you have a responsibility to make sure the firm makes money. Mentioned in This Episode: Association of Legal Administrators Ask us anything for the Community Table. Leave us a question online Join the next Community Table live. What’s on your mind? Clio Legal Trends Report Clio Cliocon 2025…
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Un-Billable Hour: Business Management Strategies for the Busy Lawyer Around the Community Table

1 Think Strategy. Making the Most of Your Firm for You and Your Team 39:04
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Guest M.C. Laubscher is the founder of Producers Wealth and an author, speaker, and podcaster who aims to help business owners create and build wealth for themselves, their families, and their team. How do you look at the path to building your firm and your wealth? It’s not intuitive. It takes thought, effort, and time. How’s your cash flow, and how much time do you spend thinking about it? Sometimes as a business owner you get so caught up in the day-to-day that you may not be spending enough time working on your financial picture. Hear how finance, scale, and cash flow management can build your business. And make no mistake, a law firm is a business. Hear about the small things you can do within your business that make your business work for you. There may be no greater return than investing in your own business. Never doubt what you can do if you believe in yourself and your business. Hear how you can allocate capital more effectively for greater returns from your own business. As Laubscher says, “You don’t have to be a Rockefeller to do what the Rockefellers do.” Mentioned in This Episode: “Rich Dad, Poor Dad,” by Robert Kiyosaki “Loan on a Life Insurance Policy,” Investopedia Producers Wealth, Un-Billable Hour page “Get Wealthy For Sure” by M.C. Laubscher, free with paid shipping Join the next Community Table live. What’s on your mind?…
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Un-Billable Hour: Business Management Strategies for the Busy Lawyer Around the Community Table

1 Community Table: Setting Real Goals (And Taking Some Time For Yourself) 32:11
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In this episode’s discussions around the Community Table: There’s a time to take stock and reset. Understanding what you value and your internal motivations will help you guide your law firm’s growth. Think about what gets you out of bed and into the office each day. For most, it’s more than money. Know the difference between growing and truly building. Purpose and intentional goals matter more than billing. It’s the holiday season, and who doesn’t want to take off work for an extended period to be with friends and family. But for law firm owners and leaders, the question is how? Set the pieces in place that will allow you to turn over the business to employees, such as an established chain of command and communication expectations. Try a test period to see how things go when others have to step up and run the office. And finally, let’s talk about recognizing and coming to grips with “red flags” from a job candidate. Sometimes … you just know. Mentioned in This Episode: Ask us anything for the Community Table. Leave us a question online Join the next Community Table live. What’s on your mind? Clio Legal Trends Report Clio Cliocon 2025…
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Un-Billable Hour: Business Management Strategies for the Busy Lawyer Around the Community Table

1 Get Comfortable, Get Busy: Networking And Media Relations. Yes. You. Can. 41:21
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What can you do to attract more business to your firm? Let’s talk about acquisitions through networking. Guest Janet Falk, Ph.D., is a communications professional with more than 30 years of experience helping small and solo firms get better at finding (and signing) more clients. Falk is the chief strategist at Falk Communications and Research. This is a free lesson in media and public and personal relations, from being the “go-to” for news reporters, mastering marketing communications, and acquiring new clients through personal relationships. This is all about meeting and exceeding your business goals. Falk is a frequent author, speaker, and an industry-leading communications consultant. How do you shape a news story that boosts your case? Who are you trying to reach in the media, and how do you get out front? How do you keep your firm top-of-mind? How do you present yourself at networking events? Even if you’re a secret introvert, this episode is for you. You can “get out there” and build your business, make connections, attract referrals, and tell your story. Learn techniques to prepare and benefit from networking events from the minute you walk in the door. These are valuable tips you won’t find anywhere else (hint, it includes the two things you must bring to any event). Mentioned in This Episode: The 2024 Clio Cloud Conference in Review Five Fast Tips to Maximize a Media Interview, by Janet Falk Join the next Community Table live. What’s on your mind?…
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Un-Billable Hour: Business Management Strategies for the Busy Lawyer Around the Community Table

1 Community Table: 2024 Year End: What’s Your Business Plan for 2025? 30:56
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In this episode’s discussions around the Community Table: Returning Guest Danielle Hendon, CPA, founder of 4 Corners CFO, explores what lawyers and law firms should, and should not, be doing in the fourth quarter of 2024. Learn the common mistakes firms make as the year winds down. Take the time to understand the story your business “numbers” are telling you. Do you see where your business is going and what you should be thinking about as you forecast for next year? Be intentional about your growth. Don’t let things “happen to” your firm, make them happen. It’s OK to spend as needed at the end of the year, especially if you’re thinking of taxes. But you’ve got to be looking ahead, too. What’s important, how do you manage a budget, understand what’s budgeting and what’s forecasting? Don’t spend just for short term tax advantages, plan for the unexpected too. Mentioned in This Episode: Danielle Hendon, previously on the Un-Billable Hour, “Is Your Small Firm Missing A Chief Financial Officer? Rent One.” 4 Corners CFO, “A Framework to Reveal Your Path to Profit” The Un-Billable Hour, Legal Talk Network Quickbooks Clio Legal Trends Report Clio Cliocon 2025 Join the next Community Table live. What’s on your mind?…
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Un-Billable Hour: Business Management Strategies for the Busy Lawyer Around the Community Table

Let’s talk about technology and how it fits into your practice. Fact is, the old yellow pad and document boxes are no longer your friends. Your clients expect you to use technology to be more efficient and effective. Guest Richard “Rich” Dukes Jr. has gone paperless. So has his entire South Carolina law firm. Today’s tech drives efficiency whether that’s in document review, witness preparation, or even courtroom presentation. Hear how Dukes evaluates each evolution of tech tools, how he decides if they will truly elevate his productivity, and how easy they will be to introduce to his colleagues and incorporate them into his practice. Time is an attorney’s most valuable commodity. Technology can give you more time. Coming next, AI. Dukes has some ideas of where artificial intelligence may upend the next generation of legal tech tools. Put down the pen and pad and start working smarter today. Mentioned in This Episode: Notability TrialPad OpenAI Perplexity AI Join the next Community Table live. What’s on your mind?…
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Un-Billable Hour: Business Management Strategies for the Busy Lawyer Around the Community Table

1 Community Table: The ROI of hiring. Landing Potential Clients. And Incentives. 36:13
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In this episode’s discussions around the Community Table: The ROI of hiring. It’s important. You may think hiring someone, say a paralegal, will cost you money. Successful firms won’t consider hiring someone if they don’t already know they’re going to make money. Firms use benchmarks to weigh the cost of a new hire against anticipated additional revenue. This is math, not “gut feeling,” and you can do it! Listen to find out how. Dive into the results of a legal industry “secret shopper” study by Clio. The scientific data shows law firms stink at answering calls, responding to emails, and even monitoring chatbots. The first rule of success? When a potential client knocks, open the door. Can AI help? How do you incentivize a high performing team? What kind of rewards are appropriate? And if your team is already firing on all cylinders, what else can you incentivize? Hear how you can help high performers earn more and grow by finding new tasks where they can take over and excel. Mentioned in This Episode: Moneyball, what your firm can learn about ROI from a movie about baseball Google local search ads, be better Tips for better Google reviews Listen to the On The Road episode featuring Joshua Lenon Clio Legal Trends Report Clio For Clients app Cliocon 2024 Join the next Community Table live. What’s on your mind?…
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Un-Billable Hour: Business Management Strategies for the Busy Lawyer Around the Community Table

1 No More Billable Hours: The Move To Value-Based, Results-Based Pricing 48:09
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Guest Shaun Jardine is an unapologetic disrupter in the world of pricing and billing by lawyers and law firms. He’s leading the charge to move from traditional billable hour pricing – charging for time – to the emerging revolution of value-based pricing. Charge for the results you achieve for your clients, not the time you spent getting there. Are you still charging for time? Why not base your pricing on your experience, your wisdom, your education, the outcomes your clients want, and everything you bring to the table. Clients don’t want your time, they want their problems solved. It’s not “the way we’ve always done things,” but Jardine explains why change is inevitable. As technology, notably AI, accelerates the practice of law, why should a lawyer charge less – fewer billable hours – for achieving results faster and more efficiently? The move to value-based pricing isn’t like flipping a switch. It will take effort, and it will involve your entire team, from HR to marketing, to lawyers and paralegals. But in a changing world, sticking with the old ways may not be an option. This fascinating conversation will ignite your curiosity and challenge you to think differently. Mentioned in This Episode: Charles Proteus Steinmetz “Ditch The Billable Hour! Implementing Value-Based Pricing in a Law Firm,” by Shaun Jardine American Bar Association Rule 1.5: Fees RACI methodology of change management (free download) Join the next Community Table live. What’s on your mind?…
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Un-Billable Hour: Business Management Strategies for the Busy Lawyer Around the Community Table

1 Community Table: Managing Communications As Client Volume Grows 29:58
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In this episode’s discussions around the Community Table: Growing pains. As you bring on new clients, it can be hard for an overburdened team of lawyers and paralegals to manage client communications. Hear how texting can help bridge communication needs, how a virtual receptionist can fill gaps, and how a standing schedule of update calls and a task assignment system can ensure clear communications between lawyers and clients. ·What is the “rhythm/parking lot” method for managing client communications? Combined with allowing clients to schedule their own appointments online and chat functions, this system can take pressure off your staff. Be honest and direct with your clients. Set expectations and ask clients if your expectations and theirs align, so they know how the case will proceed. And if a client “emergency” arises, be sure your staff asks the right questions and fully understands the situation so they can provide clear details to the attorney. Mentioned in This Episode: Clio Legal Trends Report Clio For Clients app Cliocon 2024 (discount code, “actfast”) Google Chat Vonage Join the next Community Table live. What’s on your mind?…
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Un-Billable Hour: Business Management Strategies for the Busy Lawyer Around the Community Table

1 Is Your Small Firm Missing A Chief Financial Officer? Rent One. 45:11
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How are you doing? Not you, personally, your business. Do you know? Because many small businesses, including small law firms, don’t have a true CFO, someone who doesn’t just do your taxes, but who helps you understand your business, your bottom line, and your future. Danielle Hendon is the founder and CEO of 4 Corners CFO, bringing the benefit of “big business” financial analysis to entrepreneurs and business owners at a cost they can afford. She and her firm are “fractional CFOs,” providing the analysis and planning you need to stabilize your business, develop consistent revenue models, and grow with a goal in mind. Hendon helps businesses, like yours, evaluate where they are, how things are doing, what your “real profit” is, and how to set and move toward goals. Allocating overhead, hiring, understanding gross and net profit, and growing with purpose is all doable. Hear about “bottom-up budgeting,” understanding cash flow forecasts and how a CFO, even a part time CFO, can help spot red flags and build the pillars that will lift your business. Mentioned in This Episode: 4 Corners CFO Join the next Community Table live. What’s on your mind?…
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Un-Billable Hour: Business Management Strategies for the Busy Lawyer Around the Community Table

1 Community Table: CRMs, Hiring Done Right, and Value vs. Discounts 38:48
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In this episode’s discussions around the Community Table: Adding a Customer Relationship Management (CRM) program for your law firm? Hear the struggles one small firm is facing as it looks to automate CRM duties. Start with knowing what you need, how you’ll keep up with clients and follow up on leads. Software is just a tool. Without a plan, it’s useless. Start with a “sequence of contact” (and no BS). “Misfiring” when you hire a new associate can be a headache (and expensive). How do you make sure it’s a good fit before you hire, instead of learning you made a mistake later? Treat recruiting as marketing . Start with a clear message. Know what you want and tell people. Are you offering discounts? Here’s the thing: people don’t always want discounts; they want value. A good deal isn’t about money, it’s about service. Give clients more, don’t charge less. Make them feel special. (Do you know what a lagniappe is?) Mentioned in This Episode: Constant Contact Hubspot Zoho CRM Keap Clio Grow Lawmatics “Origin and Meaning of the Word Lagniappe” Join the next Community Table live. What’s on your mind?…
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Un-Billable Hour: Business Management Strategies for the Busy Lawyer Around the Community Table

1 Special Episode: Get Real. Stop Kidding Yourself. Make Your Firm Profitable 38:31
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In this special, high-energy episode, we’re getting down and dirty and talking about fixing your firm. Consider this is a “visit to the doctor.” What’s ailing your firm? Guest RJon Robins is the founder and CEO of the firm How To Manage A Small Law Firm. He fixes things. Get real about the cost of client acquisition, marketing, revenue building, financial control, and finally your life as a business owner. Start with knowing that when you hang out a shingle, you run a business. You just happen to be a lawyer. Lots of lawyers have gone through what you’ve gone through. How do you turn your passion for the law into a profitable business? Hear how you can focus on the fundamentals of running a real business. Law firms are simple, at their core. Don’t overthink it. Lawyers have been running businesses for a thousand years. Learn the core nuggets that will drive your business. No fads, just the honest realities of business. No excuses. Learn how your firm can serve you, instead of you sacrificing for your firm. Get fired up, take charge, and get ahead. Mentioned in This Episode: Join the next Community Table live. What’s on your mind? Profit First for Lawyers, by RJon Robins RJon Robins Podcast How To Manage A Small Law Firm, Free Resources…
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Un-Billable Hour: Business Management Strategies for the Busy Lawyer Around the Community Table

1 Community Table: Troublesome Employees, Offshoring, and Atypical Marketing 33:21
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In this episode’s discussions around the Community Table: A firm owner dealing with discipline problems stemming from her firm’s understaffing is frustrated. Feeling they have the upper hand, some employees are taking advantage of the situation. How can the owner regain control? What’s the best way to staff up? In-office, remote, or even offshoring some tasks? Christopher and guest Joey Seeber of Level Legal share tips about building a team, from in-house to offshore. An attorney wants to know if he should borrow to expand his firm in a competitive market. It’s OK to borrow money, but only if you start knowing how you plan to pay it back and what you expect in return. Evaluating the results of an affinity or educational marketing plan when there’s no direct call to action. It all comes down to new client acquisition and the Five Commandments of Marketing! Mentioned in This Episode: Legal Soft Join the next Community Table live. What’s on your mind?…
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Un-Billable Hour: Business Management Strategies for the Busy Lawyer Around the Community Table

1 Engagement for Law Firm Leadership: Get the Most From Your Team 36:12
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Law firms often focus on revenue generation, client retention, and financial performance. But guest Tracy LaLone says true success is driven by the (very real) people who work at the firm. Firms that fail to engage and recognize their people, she says, can never reach their full potential. LaLonde is a corporate trainer who focuses on engagement within law firms. She has more than 30 years’ experience in corporate training and helps firms focus on the involvement, commitment, and enthusiasm workers feel for their workplace. Surveys show only 30% of American workplaces are considered “engaged.” So, there’s room to grow if you know how important engagement is to your firm’s success. How eager are employees to get to work each day? How valued do they feel? Are you focusing on billable hours at the expense of your team’s wellbeing and sense of purpose? LaLonde explains how she targets law firm burnout and underperformance through her Hierarchy of Engagement, a pyramid of workforce factors including pay, performance, and perks; work/life balance; and a shared purpose. Learn key tips you can put to work at your firm today to nurture engagement and achieve peak performance. Mentioned in This Episode: “The Joychiever Journey: Evade Burnout, Surpass Your Goals and Out-Happy Everyone” by Tracy LaLonde Joychiever Hierarchy of Engagement Joychiever Quiz: Are You a Good Manager? “First, Break All the Rules,” and other titles from Gallup ALM Join The Un-Billable Hour Community Table…
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Un-Billable Hour: Business Management Strategies for the Busy Lawyer Around the Community Table

1 Community Table: Branding vs. Marketing (And How to Use Both) 31:02
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In this episode’s discussions around the Community Table: A lawyer who’s falling behind wants to know why her leads are down. Should she focus on “branding” or “marketing,” and what’s the difference? While they are both part of attracting new business, they aren’t one in the same. Branding is important. Be authentic. Who are you? What are your values? You can’t fake it, you live it. And you don’t make it up as you go, you intentionally think about who you are and develop a consistent look, tone, feel, values, and mission across your firm. Messaging, marketing, and a clear call to action is something different. It costs money. Pay per click, local service ads, billboards, and more are about delivering a compelling message that drives potential clients to call you. Learn the “Five Commandments of Marketing.” Mentioned in This Episode: “Getting Started With Local Service Ads,” LSA explained, Google support Join the next Community Table live. What’s on your mind?…
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Un-Billable Hour: Business Management Strategies for the Busy Lawyer Around the Community Table

1 It’s About You: Surviving (And Thriving) In Your High-Stress Career. 42:38
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Guest Charlène Gisèle is a former big-firm litigator turned professional high-performance coach. This show is about you. It’s about you being your best, taking better care of you, and avoiding burnout and other health issues. It’s no secret, the legal profession is a field filled with stress. Deadlines, precision, scheduling, marketing, and running a business. It’s a lot for anyone to handle. Gisèle helps her clients improve their well-being, increase productivity, and maintain a sustainable practice. It’s great to set goals, even ambitious goals, at the start of every new year. But don’t forget to take a moment to make a plan for yourself and how you’ll keep going, day after day, with so much weight on your shoulders. Hear how Gisèle used her own experience and a lot of professional research and training to develop a coaching method that helps stressed professionals enjoy their life and stay healthy. “You can have all the success in the world,” she says, “but if you’re not going to be around to see it, how much success is that truly going to be?” Do you feel stressed? Exhausted? Isolated? Do you know the symptoms of burnout? This is a podcast for you. You are not alone. Mentioned in This Episode: Charlène Gisèle's Podcast E-book, “Breathwork For Cognitive Performance,” by Charlène Gisèle “Burn-Out An ‘Occupational Phenomenon:’ International Classification Of Diseases,” World Health Organization Join The Un-Billable Hour Community Table…
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Un-Billable Hour: Business Management Strategies for the Busy Lawyer Around the Community Table

1 Community Table: Hiring Your First Employee And A “Second In Command” 28:47
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In this episode’s discussions around the Community Table: Who should a solo attorney hire first? You’re building your firm. Who’s the next person you add to add (and you want avoid the wrong hire)? For starters, what do you need? Where are you wasting time? From there, “hiring is marketing,” it’s crucial you attract the largest pool of great candidates. How do you prepare a job candidate for your hiring process? Start by being transparent. It’s that easy. “Hey, here’s our process, it may be different from what you’ve done before.” The important thing is to find what’s not only right for you, but what’s right for the new hire. And if they start by questioning your process, move on. How do you introduce your “second in command” to your team? Maybe that’s the wrong question. “Second” in command suggests you still want people to report to you. You don’t. The whole idea is to offload daily decisions so you can focus on strategy and bigger things. There’s no “second in command,” there’s the “here’s the new person in charge for all of you.” Your language can sabotage your intentions. Mentioned in This Episode: “Who: The A Method for Hiring,” by Geoff Smart and Randy Street “Hamlet Was Wrong,” a transcript, from Malcolm Gladwell discusses “hiring nihilism” Join the next Community Table live. What’s on your mind?…
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Un-Billable Hour: Business Management Strategies for the Busy Lawyer Around the Community Table

1 The Nexus of Intake and Marketing. Convert Leads Into Clients 33:41
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Marketing and sales are keys to building your business. But where do they meet? It takes two to tango, and “Intake” is the junction. Good intake is always worth the effort. Guest Bo Royal is co-founder of Pareto Legal and has worked with several Fortune 1,000 companies and scores of law firms. He specializes in helping small and medium sized law firms build their business and strengthen their intake process. Data tracking and quality matters. Follow the trail, understand how the marketing funnel is working and where to get prospects in the door and sign that retainer. Intake is about nurturing inbound leads – the results of your advertising and marketing – and turning them into clients. Intake can make or break all of your marketing and sales efforts. Don’t build a “leaky bucket.” You worked hard, and spent a lot, to develop leads. This is an important episode that can help you go that last mile from generating interest to capturing revenue. Track the “journey” of every prospect. It’s not luck, it’s a process. Mentioned in this Episode: Pareto Legal Pareto PPC LinkedIn Lawmatics Needles legal software Hubspot Clio Grow Google Analytics for beginners Join The Un-Billable Hour Community Table…
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Un-Billable Hour: Business Management Strategies for the Busy Lawyer Around the Community Table

1 Community Table: Real AI Uses For Legal Work, Marketing ROI, and Paid Consultations 30:08
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In this episode’s discussions around the Community Table: AI is all the rage in the public media, but how are lawyers using it in real life? For starters, it can help you with written communications. Tone down an angry brief or client communication. Write advertising or blog communications. Even create Excel formulas. (But remember, it’s a tool, not a replacement for your skills!). How do you convey the value of a paid consultation? Help clients understand what they get by paying for a professional consultation. Sometimes it starts with an explanation that every case is different, and only a paid consultation can explore all available options before hiring an attorney. Tell prospects what they can expect from you and your conversation is more than a sales call. Marketing is important. And it’s expensive. How do you know when you’re getting the right ROI? It takes some math. Do you know how much you’re spending and how many paying clients are a direct result? Plus, the risks and rewards of posting your firm’s phone number prominently. Sometimes putting your number out there generates spam and time-wasting calls when a simple online scheduling tool could be more efficient. What’s right for you? Mentioned in this Episode: ChatGPT 4 Paxton AI for legal profession “Michael Cohen Says He Unwittingly Sent AI-Generated Fake Legal Cases To His Attorney,” NPR Microsoft Excel “PPC For Lawyers: It's About Cost Per Client, NOT Cost-Per-Click,” Lunch Hour Legal Marketing on Legal Talk Network “Getting Started With Local Services Ads,” Google Calendly Join the next Community Table live. What’s on your mind?…
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Un-Billable Hour: Business Management Strategies for the Busy Lawyer Around the Community Table

1 Good Growth (And Bad Growth): Build Your Business Intentionally 39:39
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Business and professional growth are at the core of your business. This episode is about growth. Growing your business intentionally. Are you working “for your business” or “in your business?” Guest and growth guru Rick Watson helps business owners – like you – go beyond daily tasks to focus on real growth. Watson started his consulting dynasty with a dream and twenty bucks in his pocket. He’s now the successful owner of several businesses, including a half billion-dollar registered investment advisory, and he’s the founder the National Referral Network . He walks the walk and provides solid insights. Learn to think like an entrepreneur, not a practitioner. Don’t set artificial limits on your business. This is a deep dive, and it may force you to think. It’s about culture, goals, hiring, and about directing your firm and your future with purpose. If you’re on a treadmill running daily operations and chasing leads, you may be letting your business and your opportunities slip away. Separate good growth from bad growth, cut the mundane tasks, and energize your firm today. Mentioned in this Episode: Video, “The Growth Minded Accountant: A Firm Worth Building With Rick Watson” Book, “A Firm Worth Building: Running a Better Professional Business,” By Rick Watson Join The Un-Billable Hour Community Table…
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Un-Billable Hour: Business Management Strategies for the Busy Lawyer Around the Community Table

1 Community Table: How To Measure Your Hiring, Avoid The Bull$#!*. 33:49
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In this episode’s discussions around the Community Table: We start with an attorney who wants to balance hiring and firm growth. What happens when you hire “too much” team for the work or have “too much work” for the team? It’s a delicate dance. Start with a business plan and control the one thing you can, the number of cases you accept. It’s OK to say no to a new potential client. (Plus, find out what Christopher calls a “bull$#!* plan”). What happens when you haven’t explored new ways to market and you fall behind? No use crying over spilt milk, but honestly, get on it. You start from where you are. Understand what you’re doing, what’s working, and what’s failing. A swift kick in the pants may get you motivated. And how do you help a long-standing employee establish some metrics, mainly a minimum billable hour requirement? Be straightforward, but it’s a balancing act. Sometimes you gotta be cruel to be kind (in the right measure). Mentioned in this Episode: Empirical360 BlueShark Digital Marketing What are LSAs? (Local Service Ads) Join the next Community Table live. What’s on your mind?…
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Un-Billable Hour: Business Management Strategies for the Busy Lawyer Around the Community Table

1 The Human In The Machine, “Natural” VS. “Artificial” Intelligence 35:14
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Production and technology are inextricably intertwined. That doesn’t mean online tech replaces the human touch. It means today’s tech tools can help you better serve clients. But you still need to ask, anticipate, listen, and deliver. Guest Joey Seeber – an experienced litigator and the founder of the legal tech consulting and implementation company Level Legal – explores how tech and humans work together. The legal world has become a digital jungle. Virtually everything is digitized. But untangling the bits and bytes and preparing them for courtroom presentation takes know-how and careful thought. There is no longer simply “acceptance” of technology; instead, technical competence is expected. The trick is finding the perfect point where tech meets the human touch, allowing lawyers to best serve clients and to meet needs and understand things that go unsaid. From eDiscovery to AI, the tools are out there. But the human application of those tools makes the real difference. How well do you understand your role as a human in a high-tech world? What makes you stand out? Hear some great tips about using the right tech while bringing your own special touch to surprise and delight your clients. Mentioned in this Episode: Hitchhiker’s Guide To The Galaxy Clio Cloud Conference ABA Techshow Legalweek 2024 Join The Un-Billable Hour Community Table…
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Un-Billable Hour: Business Management Strategies for the Busy Lawyer Around the Community Table

1 Community Table: The Dos and Don’ts of Law Firm Resolutions For 2024 31:13
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In this episode’s discussions around the Community Table: It’s a new year. The “Dos and Don’ts of New Year’s Resolutions.” It’s OK to set goals, heck, it’s great. But be reasonable, mindful even. There is no “magical thinking” that everything will change if you wish it. Review your past, understand yourself, share your vision. And if you need an unbiased opinion, ask someone. The dreaded sales slump isn’t cause for panic. If something has changed, your conversions fall off a cliff, take a deep breath and a logical approach. Don’t dash around like a squirrel in the road. You’ll find the flaw and correct it. Building your team isn’t easy, but if you take an open approach, you can do it. Interviewing a prospective team member is a marketing process – from both sides. You want to learn as much as you can about each other. If you have to spend some time and money getting it right, there’s nothing wrong with that. Mentioned in this Episode: The Atlantic, “You Can’t Simply Decide To Be A Different Person” by Amanda Mull Join the next Community Table live. What’s on your mind?…
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Un-Billable Hour: Business Management Strategies for the Busy Lawyer Around the Community Table

Technology has quickly become a topic that touches everything in the legal world. You can’t escape it. While learning to embrace the latest in legal tech is vital to the success of your firm, it doesn’t have to be overwhelming. We’re talking on this episode about how today’s emerging tech trends impact every aspect of your law firm – from client acquisition, to producing results, to generating profit – with guest Colin Levy, an author, speaker, and leader in the world of legal tech. But just buying a tech package won’t deliver value. Incorporating today’s new tech tools, understanding how they work, and truly understanding them (and then actually using them) is what drives value. Take the time to understand what you need, what problems you’re solving, then seek out the tech that actually gets you to your destination. Things are changing, and the rate of acceleration is accelerating, and we’re just getting started. Imagine AI drives the pace of change even faster. Before our eyes, technology is redefining what it means to be a lawyer. Mentioned in this Episode: Malbek “Handbook of Legal Tech,” by Colin Levy https://www.amazon.com/Legal-Tech-Ecosystem-Innovation-Advancement/dp/B0CKCZTLWW Clio Cloud Conference ABA Techshow Legalweek 2024 Join The Un-Billable Hour Community Table…
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Un-Billable Hour: Business Management Strategies for the Busy Lawyer Around the Community Table

In this episode’s discussions around the Community Table: Building an effective landing page is critical to making the most of your pay-per-click marketing dollars. Getting “clicks” is one thing, but then what? Hear how to craft a landing page that drives visitors to the next step: hiring you. Go beyond “call now.” Show why you’re the lawyer for the job. What makes you different? Referrals can be a big part of building your business, but getting them takes careful marketing and effective business relationships. It’s a two-way street. Be a friend to have a friend. It comes down to communication: if done well, it can be your cheapest marketing tool Building your business strategically helps you manage cash flow . If your practice area is too broad, you may be spreading your time across too many channels. And that can lead to cash shortfalls throughout the year. Understand what your business is really about and focus on that. You’re thinking of breaking away from a firm and starting your own practice? Hear some real-world advice from lawyers who have been there, done that. Mentioned in this Episode: Seth Godin, “The Mythical Head Of Marketing” Seth Godin’s blog Join the next Community Table live. What’s on your mind?…
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Un-Billable Hour: Business Management Strategies for the Busy Lawyer Around the Community Table

1 Separating The Wheat From The Chaff In Legal Tech (And AI) 40:22
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How to choose the legal tech that’s right for your firm, and how to reject the rest, without getting overwhelmed. What’s denying yourself and what’s overindulging? It can be overwhelming. Guest Jared Correia helps law firms understand available technology and separate what’s helpful from what’s simply bright and shiny. Correia looks at software from several angles: Intake, e-signature, customer relationship management, and performance monitoring. All are important, but how do they fit together? Ask yourself what you like about the software you have, and what do you hate, then what do you want, and finally what do you need. Most firms probably don’t need all the hardware they have in the office, including the servers and data storage. The cloud – data management by firms that specialize in secure data management – is the future. Learn the secrets of the “Core Four” of software: Productivity; Accounting; Case Management Software; and Customer Relationship Management. Hear how these bedrock systems are the foundation of any successful firm. Wait … what about what about AI? Mentioned in this Episode: Legal Toolkit podcast On The Road podcast “Twitter In One Hour For Lawyers” By Jared Correia Clio Cloud Conference ABA Techshow Filevine Join The Un-Billable Hour Community Table…
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Un-Billable Hour: Business Management Strategies for the Busy Lawyer Around the Community Table

1 Community Table: Establishing Office Computer Policies (Think Security) 29:12
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In this episode’s discussions around the Community Table: A firm owner needs a computer policy for employees both in-office and working from home. What policies should she have for damage to the firm’s computers and client security? There’s insurance for physical damage. More important is protecting client data if a laptop is stolen or hacked. How can you protect client confidentiality, both for staff in the office and working from home? Is a contract IT team the answer? How do you split tasks between two admins? Hear how you can divide tasks to match each employee’s area of excellence. Carving out niches so each employee delivers maximum value creates a foundation for growth. You’ve hired a new employee, but they aren’t catching on. How much time do you allow before you know it’s not working, and you need to let them go? There is a reasonable period to expect results. It’s OK to be patient and retrain as needed, but don’t carry dead weight. Mentioned in this Episode: Join the next Community Table live. What’s on your mind? Previous appearance on the Community Table “Community Table: Using Vacations to Strengthen Company Culture”…
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Un-Billable Hour: Business Management Strategies for the Busy Lawyer Around the Community Table

1 Training Lawyers For Success || Meeting The Need For Legal Education 41:21
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Throughout his career in “big law” and fintech, guest Abdi Shayesteh struggled with the legal profession’s lack of formal training. “It was sink or swim” with every new challenge, he says. There had to be another way to help associates become better lawyers. Law school may not fully prepare graduates to practice law, and the old apprenticeship model – learning on the job – has fallen apart as new lawyers are expected to produce billable hours from the start, and clients expect to pay for results, not teaching new lawyers. After practicing law for years, Shayesteh founded AltaClaro, an online platform built to train law school graduates how to actually practice law by applying practical skills training in a structured, online environment. Attorneys deserve better, and so do clients. Hear how AltaClaro’s approach combines experiential learning techniques to help attorneys build skills and confidence in a low-risk environment. Lawyers learn, do, and review at their own pace with practice documents, contracts, and clients. Then they go through each exercise with a live, experienced, vetted professional. New attorneys get the skills they need, and firms get the fully trained associates they want. Mentioned in this Episode: Clio Cloud Conference Join The Un-Billable Hour Community Table…
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Un-Billable Hour: Business Management Strategies for the Busy Lawyer Around the Community Table

1 Community Table: A Compensation Plan For Associate Referrals 32:19
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In this episode’s discussions around the Community Table: We start with an attorney who wants to create a fair referral compensation policy for his associate, a “grinder” who does everything asked. Recently, through a contact, the associate started bringing in new business. How does a firm set up a referral fee schedule? What’s fair to the associate and the firm? How to create effective, inviting “meet the attorney” videos as a relationship-building step with potential clients. What to include? What topics? How personal? Where do you post them on your website, or do you control when a potential client sees these? When it’s time for a managing attorney or a director of operations, start by understanding the duties of each position and the experiences needed. One position requires a background in law; the other needs experience running a business (that includes facilities management, finance, and the overall operation of your office). Mentioned in This Episode: Robert’s previous appearance on the Community Table “Community Table: Using Vacations to Strengthen Company Culture” WizeHire Legal Recruiting LinkedIn Talent Solutions Join the next Community Table live. What’s on your mind?…
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Un-Billable Hour: Business Management Strategies for the Busy Lawyer Around the Community Table

When it comes to law firm marketing, what is “niching?” Guest Chris Dreyer founded and leads the Search Engine Optimization (SEO) marketing firm Rankings.io. In a thoughtful, in-depth interview, Dreyer shares how to make your law firm stand out in a crowded field when you stop trying to be everything to everyone. Be memorable. Share what makes you special. SEO is often portrayed as sorcery, but it’s not. It’s math, it’s work, and it’s attention to detail. Learn about the “Four C’s” of online marketing and what makes your firm stand out when a potential client types a need into a search engine: Content, Capital, Collaboration, and Code. Dreyer explains what makes websites work, what makes content special, and how putting yourself out there as an expert in a specific area drives referrals and attracts attention. A focus on SEO doesn’t work overnight. It’s a long-term play, but the benefits build on themselves and stock a client pipeline that can grow your firm as your reputation and visibility compound your efforts. Trying to “game the system” doesn’t work. There’s no substitution for sincerity, authenticity, and hard work. Hear how you can get started and stay focused (and some common mistakes you can avoid) from an industry expert with a history of helping firms find new clients. Mentioned in this Episode: " Niching Up: The Narrower The Market, The Bigger The Prize ," by Chris Dreyer. SurferSEO HARO, Help A Reporter Out Fivrr Upwork " How To Get Rich: (Without Getting Lucky) ," by Naval Ravikant. Malcolm Gladwell John Morgan Explains Morgan & Morgan’s Marketing Strategy, YouTube . Join The Un-Billable Hour Community Table: Eventbrite .…
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Un-Billable Hour: Business Management Strategies for the Busy Lawyer Around the Community Table

1 Community Table: When It’s Time To Grow, What To Do Next? 29:44
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In this episode’s discussions around the Community Table: We present an extended conversation with guest consultants Robert Leitner and Philip Fairley as they guide a lawyer ready to grow her personal injury and Social Security law firm and discuss how to hire the right people for a developing case load. Does she need another legal assistant, or a medical records clerk, or an intake professional? With some practices – such as the “work now, collect later” world of PI and Social Security – it’s possible to “grow broke” by pouring too much capital into the business while waiting for payment. These are complicated issues as one attorney struggles to do everything from adding new cases and practicing law to marketing, growing, and even managing human resources. Some staffers add to overhead, and some are virtual ATMs building your firm’s revenue. Learn how customer relation management tools convert leads into clients. Efficiency could unlock the cash flow you need to build your practice and add attorneys or support staff. Plus, the importance of a truly targeted marketing platform. Mentioned in this Episode: Zillametrics Join the next Community Table live. What’s on your mind?…
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Un-Billable Hour: Business Management Strategies for the Busy Lawyer Around the Community Table

Let’s talk about production and winning cases. It’s not only about acquiring new clients, but also acquiring new clients that can deliver results. A potential breakthrough using Artificial Intelligence, AI. How do we frame, understand, and implement the best of AI’s capabilities? Lawyers need to tread lightly, even as AI is becoming increasingly important in the field of law. Data is often “dirty,” unstructured, not built to serve. A properly “trained” AI program organizes these fields into useful information. Guests Evyatar Ben Artzi and Gila Hayat are co-founders of Darrow.AI. Darrow's AI-powered Justice Intelligence Platform scans real world data to detect harmful events, determine the number of potential victims, predict the legislative outcome, and assess the financial value of a case to help firms locate and organize potentially important cases. No more chasing your tail or casting the widest net possible. Across the law, from financial misconduct to environmental protection to pharmaceuticals, there is data out there that creates patterns if you know where and how to look. Properly managing raw data may allow firms to find new clients and tell better stories more efficiently. Producing results starts before a case even walks through the door. Mentioned in this Episode: Join The Un-Billable Hour Community Table Darrow.ai Darrow blog…
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Un-Billable Hour: Business Management Strategies for the Busy Lawyer Around the Community Table

1 Community Table: Using Vacations to Strengthen Company Culture 29:10
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In this episode’s discussions around the Community Table: Our first topic is how to use vacations – including your own breaks – to affirm company culture. How do you get away without fully abandoning ship and leaving your team to fend for itself? You encourage team members to take vacations to renew and regroup, but what about you as the leader of the firm? Company culture starts at the top. Prevent your email and calendar from running your life and set your own priorities. Don’t let your email own you, and certainly don’t let your team run your life. You run your life. You run your firm. (It’s harder than that sounds When is it appropriate to let an employee know the relationship isn’t working and it’s time to part ways? And, what’s an appropriate severance package Plus, let’s talk about how to grade support staff. Set expectations and reasonable goals so staffers know what’s expected and you know what to expect. Mentioned in this Episode: “Come Up For Air,” by Nick Sonnenberg “We Have Met The Enemy And He Is Us,” Pogo by Walt Kelly Join the next Community Table live! What’s on your mind?…
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Un-Billable Hour: Business Management Strategies for the Busy Lawyer Around the Community Table

1 Lost In Translation? Marketing To Spanish Speaking Communities 31:29
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Is your marketing missing a key component, say, a way to reach Spanish speaking audiences? Many attorneys miss a large segment of their community that wants legal services, if only they would reach out. Guest Hugo Gomez founded and leads Abogados Now, a digital marketing company that helps connect attorneys in the U.S. with the Spanish-speaking communities around them. This is about more than hiring a translator, this is about understanding different cultures and reaching out to them. Go beyond adding a “Google Translate” button to your website. What works in English often doesn’t work in another language. Even in Spanish the language and nuances vary from country to country, community to community. Think it doesn’t matter? The Spanish speaking market is the fastest growing segment in the U.S., and nearly 1 in 5 people in the country have connections to Spanish speaking communities. The numbers don’t lie. It’s a massive market. But it’s not easy, and it takes experts who understand the cultures. Reaching out, effectively, to the Spanish speaking markets in your area can be your competitive edge. Learn the steps you can take to establish an entirely new arm to your marketing and the services you provide and the people you help. Learn about adding a layer of authenticity, understanding, and honest representation. What works, where do you present yourself, and how do you reach these markets? Mentioned in this Episode: Law360, “Abogados Now Founder On Reaching Spanish Speakers” Join The Un-Billable Hour Community Table…
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Un-Billable Hour: Business Management Strategies for the Busy Lawyer Around the Community Table

In this episode’s discussions around the Community Table: Our first question turned into a collaborative discussion around the Community Table with input from several other lawyers. How does a longtime attorney with her own firm finally shake things up, turn operations over to someone else, and focus on strategy and the practice of law? It’s hard to let go of control, even with a consultant pitching in. How do you market when money is tight, cash flow is low, and you need more dollars in the door? Start by knowing your practice. What’s the underlying issue, what kind of ship are you leading? From there you can spot opportunities and focus on revenue and marketing. Thinking of making a pivot or expanding from your current area of practice to boost revenue? Consider what you enjoy doing and think about what areas of the law generate consistent, timely cash flow. Mentioned in this Episode: Gino Wickman, “Traction” Michael Morse, “Fireproof” Previously on the Un-Billable Hour, guest Michael Morse, “Your Firm? You Can’t Do It All (And You Shouldn’t Try)” ABA Techshow SMB Team The Rainmaker Institute WealthCounsel estate planning software L. David Marquet, “Turn This Ship Around: A True Story of Turning Followers Into Leaders” L. David Marquet, video, guest “Texas Business Radio” Join the next Community Table live. What’s on your mind?…
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Un-Billable Hour: Business Management Strategies for the Busy Lawyer Around the Community Table

1 When It’s Time To Produce, It’s About Your Team: Who’s Running The Show? 39:44
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좋아요
좋아요39:44
Marketing, acquiring new business, and growing your firm are all important. But ultimately, any law firm has to produce results to scale, and that comes down to who you hire and how you manage, develop, and collaborate with your team. Guest Luis Scott is the owner and managing partner of Bader | Scott Injury Lawyers. In addition to running a firm responsible for millions of dollars in verdicts and settlements, Scott devotes time to consulting with other firms to help them grow their own revenue. Based in Atlanta, Scott understands a competitive market for client acquisition, but also for employee acquisition. How do you find, hire, and retain the best team? Hear how Scott and his firm identified and hired employees, then turned the best into leaders, freeing senior partners to focus on strategy. The bigger a firm grows, the more important a strategic, mindful approach becomes. How big do you want to grow? Three million in revenue? Eight million? Bigger? Scott explains how he structures a firm and positions leaders and employees for success. Founders of any firm are only one person. After a threshold, there’s nothing more they can do by themselves. That’s where it’s vital to develop leaders who can oversee individual parts of the business, everything from litigation to HR to marketing. If you lead a law firm of any size, consider this episode your own, personal consulting session that will help you organize and focus your efforts on growing your revenue and expanding your reach. (Plus, you’ll learn “The Five Ps” of law firm management.) Mentioned in this Episode: Un-Billable Hour Community Table Figure Firm Consulting The Guts and Glory Show “The King of Growth,” by Luis Scott “It Has to Hurt,” by Luis Scott…
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Un-Billable Hour: Business Management Strategies for the Busy Lawyer Around the Community Table

In this episode’s discussions around the Community Table: Interview questions to ask that help you understand an applicant’s true motivations. Questions that dig a little deeper. And how to accept those answers at face value. Ever had a terrible experience hiring someone? There are tools to help you avoid mistakes, but you have to learn how to use them. But there are no silver bullets. Go boldly, but tread lightly. Dealing with a new hire who won’t complete required training? Can you really require someone to learn, and if they won’t, is that grounds to terminate the relationship? This question quickly drifts into some interesting territory. And finally, how long can you keep a new attorney at your firm before they need to start returning a profit to the firm? Maybe while they learn the ropes, you can at least have them do something that delivers value. (You can only wait so long). Mentioned in this Episode: Malcolm Gladwell, Revisionist History page Malcolm Gladwell, “Hamlet Was Wrong” Using DiSC For Hiring Kolbe The Predictive Index Myers-Briggs personality test Jay Henderson, Real Talent Hiring Real Talent Hiring Wizehire Join the next Community Table live. What’s on your mind?…
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Un-Billable Hour: Business Management Strategies for the Busy Lawyer Around the Community Table

In this episode, we’ll talk “big picture.” Are you ready to scale up, build your client base, and be more successful? Guest Sam Mollaei is passionate about creating scalable law firms and helping others understand and implement his blueprint for going big while disrupting the traditional law firm model. He challenges firms to embrace automation, innovation, offshoring, and move beyond the old fashioned face-to-face, brick and mortar route. Mollaei employs the latest tools to beat the high cost of paid search, create efficient client intake processes, overcome SEO snags, find new ways around labor inefficiencies, and accelerate business development. And he’s just getting started as developments in artificial intelligence such as ChatGPT continue to evolve the business of law. Hear how Mollaei teaches firms to ride the wave instead of chasing it. Changes are coming fast, and everything is on the table. There’s a lot to learn, but adapting to this new environment is not an option, it’s the future. Be a part of it or be left behind. Mentioned in this Episode: Google Ads Seamless food delivery “Virtual Law Firm Secrets” ebook Un-Billable Hour Community Table…
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Un-Billable Hour: Business Management Strategies for the Busy Lawyer Around the Community Table

1 Community Table: Closing The Sale! Plus, Stalking The Niche Client 28:45
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좋아요
좋아요28:45
In this episode’s discussion around the Community Table: Getting from “yes” to “signing the check.” How to accelerate and bullet-proof your sales cycle. Getting the client to go from agreeing to hire you to actually turning over that retainer. Vaccinating the recruiter. Preparing a third-party recruiter with responses to a prospective employee’s objections. How do you arm a recruiter for a prospect’s “Yeah, but I heard they …” Stalking a specific type of client? Go where they are. If you’re the best in a niche field, where do you find the clients who need you, and how is that different from asking for referrals? And, Facebook vs. LinkedIn, your marketing dollars. Mentioned in this Episode: Previous appearance of Erik and Elliot Alicea on The Un-Billable Hour, “Marketing is Metrics: The Cost Of New Business Acquisition” Join the next Community Table live. What’s on your mind?…
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