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Welcome to "Byte-sized Brilliance," the podcast that brings personal insights and expertise on all things digital. Join our host DigitalDan as he passionately delves into topics ranging from the latest technology trends, tips for harnessing the power blockchain, autonomous driving, Artificial Intelligence, and beyond. Each episode shares a wealth of knowledge and experience to help you navigate and excel in the ever-evolving digital landscape. Whether you're a seasoned professional or a curi ...
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In a world where cyberattacks are becoming more commonplace, we all need to be vigilant about protecting our digital lives, whether at home or at work. Byte Sized Security is the podcast that provides snackable advice on cybersecurity best practices tailored for professionals on the go. Hosted by information security expert, Marc David, each 15-20 minute episode provides actionable guidance to help listeners safeguard their devices, data, and organizations against online threats. With new ep ...
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Here's where you can download and digest your best bits of MSP marketing in simple steps for sustainable success. Presented by Mike Knight MBA FCIM (an elected Fellow of the Chartered Institute of Marketing with over 25 years of experience owning a marketing business) who has helped thousands of businesses and MSPs all over the world since 1998. As well as helping MSP owners grow via referral marketing, MKLINK have helped many MSP owners scale rapidly via with mergers and acquisitions as well.
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Byte-Sized Brain

Francine Williamson

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Tips for You and Your Child from University of Iowa Hospitals and Clinics Child and Adolescent Psychiatry Clinic. Find transcripts, translations and further resources at https://medicine.uiowa.edu/psychiatry/education/byte-sized-brain-new-podcast-child-and-adolescent-psychiatry-clinic
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In this episode, we continue our exploration of factors that can hinder referral flow for Managed Service Providers (MSPs). This time, we dive into the realm of personalities and how they can impact client relationships and referrals. We begin by acknowledging that companies are comprised of individuals with distinct personalities, and not all trai…
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In this episode, we delve into the factors that affect clients' motivation to refer Managed Service Providers (MSPs) and how these motivations can be sabotaged. Drawing parallels with Newton's Laws of Motion, we explore the concept that motivation is essential for action and can be influenced by various forces and frictions. We start off by mention…
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In this episode, we continue exploring how Managed Service Providers (MSPs) hinder their referral flow by focusing on service-related issues. We discuss the tendency for MSPs to overestimate the uniqueness of their offerings and emphasise the need for continuous improvement. We caution against prioritising product over service quality and stress th…
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In this podcast episode, we delve into the critical aspects of referrals for MSP (Managed Service Provider) owners, focusing on the potential pitfalls that can sabotage referral success. After recapping the key benefits of optimising referrals, we explore one of the five categories of referral sabotage - Service Sabotage. We begin by highlighting t…
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The Responsibility of Cybersecurity Influencers: A Call for Integrity This podcast addresses the issue of misinformation in the cybersecurity community, especially among influencers on platforms such as TikTok. The narrator emphasizes the importance of influencers conducting thorough research and providing accurate, evidence-based information rathe…
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In this podcast episode, we delve into the pivotal role of referrals for B2B owners, particularly MSPs (Managed Service Providers). Highlighting their cost-effectiveness and ability to foster trust, referrals emerge as a cornerstone of business growth. The content explores how referrals generate invaluable feedback, internally and externally, aidin…
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In this episode of our podcast series on leveraging referrals for Managed Service Providers (MSPs), we delve deep into the fundamental question: Why are referrals so crucial for MSPs? Join us as we uncover compelling statistics and insights that highlight the unparalleled effectiveness of referral marketing in driving business growth. From eye-open…
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Join us in this episode as we delve into the profound impact of compound growth on MSP marketing strategies. Drawing inspiration from Albert Einstein's timeless wisdom, we explore how understanding and harnessing the power of compounding can propel your business to new heights. Discover why compounding isn't just about monetary investments but also…
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In this episode, we explore a simple yet remarkably effective technique for reviving dormant leads: the 3-line email. Often, prospects linger in our CRM systems, tantalisingly close to conversion but overlooked. This method capitalises on timing, recognising that a prospect may now be ready to engage despite previous hesitations. We break down the …
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In this episode, we delve into the transformative potential of hashtags on LinkedIn for Managed Service Providers (MSPs). From their ancient origins to their modern-day role as powerful digital tools, hashtags have evolved significantly. We explore how MSPs can strategically leverage hashtags to enhance visibility, engage with target audiences, and…
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Read More: https://www.digitaldan.me/tesla-megapack-price-cut-a-40-000-reduction-revolutionizes-energy-storage-market/Tesla Megapack Price Cut: A $40,000 Reduction Revolutionizes Energy Storage Market | Byte Size Brilliance저자 Daniel Aharonoff
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In this podcast episode, we delve into the evolving landscape of business interactions, particularly in the realm of video calls. With the rise of webinars, online meetings, and support calls, fueled in part by the pandemic, businesses are navigating new challenges and opportunities. One pressing question addressed is how managed service providers …
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Read More: https://www.digitaldan.me/crypto-etf-enthusiasm-holds-strong-despite-market-volatility-this-weeks-update/Crypto ETF Enthusiasm Unfazed by Market Volatility: This Week's Update | Byte Size Brilliance - Produced by Daniel Aharonoff저자 Daniel Aharonoff
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In this episode, we explore the fascinating concept known as the "Endowment Effect," a psychological bias rooted in behavioral economics. Coined by Richard Thaler, this theory suggests that individuals tend to assign higher value to things simply because they own them. For Managed Service Providers (MSPs), understanding and harnessing the Endowment…
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In this episode, we delve into the fascinating psychological phenomena of the 'Baader-Meinhof Phenomenon' and 'Confirmation Bias,' exploring their implications for Managed Service Providers (MSPs). The Baader-Meinhof Phenomenon refers to the tendency to notice newly learned concepts or objects more frequently in one's surroundings, creating a selec…
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In 1963, two British criminals masterminded the robbery of 2.6 million pounds in cash from a Royal Mail Train, an amount worth 45 million pounds today. The robbery and its aftermath caused a nationwide sensation.저자 Philip D. Gibbons
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In this episode, we explore the psychological phenomenon known as the 'Dunning-Kruger Effect' and its impact on individuals' self-assessment of competence in specific domains. Discovered by social psychologists David Dunning and Justin Kruger, this cognitive bias leads people with low ability in a task to overestimate their skills, while experts te…
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In this episode, we delve into a fascinating social influence technique called the "egotistic trap" or, as we coin it, the "Emperor's New Clothes Trap." The concept revolves around aligning requests with individuals' desirable qualities, making them more likely to comply to avoid indirectly admitting a lack of those qualities. The episode highlight…
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The recent breach of the 23andMe service, a DNA ancestry testing company. It highlights the impact of the breach, the potential risks of sharing personal information, and the lack of adequate security measures taken by the company. It also suggests various security practices that could have been implemented to prevent such breaches in the future. F…
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In this podcast episode, Mike provides a comprehensive overview of the URGENT AIDA model, reiterating its key components and their relevance in effective copywriting for Managed Service Providers (MSPs). He takes a deep dive into the concepts of Reciprocity, Guarantees, Easy-Going Language, Negatives, and Testimonials, stressing their crucial role …
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Read More: https://www.digitaldan.me/arbitrum-joins-celo-for-scalable-layer-2-blockchain-migration-a-game-changer-for-crypto-efficiency/ Arbitrum Joins Celo: A Game-Changer for Crypto Efficiency - Byte Size Brilliance Podcast Review저자 Daniel Aharonoff
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In this episode, Mike dives into the nuances of effective MSP copywriting, seamlessly picking up from the discussion on the importance of specificity in case studies and testimonials, and Cialdini's Law of Reciprocity. Transitioning to the core of the URGENT AIDA model, Mike guides listeners through 'AIDA': Attention, Interest, Desire, and Action. …
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In this episode, Mike dives into the second element of the mnemonic URGENT AIDA—Reciprocity. Exploring the principle of reciprocity from Cialdini's influence, Mike unravels how creating a sense of goodwill can positively impact your audience's response. Drawing parallels between macro and micro-gestures in the physical world and their application i…
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As a security engineer. I'm curious about your thoughts on the intersection of professional cybersecurity roles. And personal social media use. And specifically. Using platforms like TikTok, does that compromise the trustworthiness of security professionals? --- I do hope you enjoyed this episode of the podcast. Here's some helpful resources includ…
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Read More: https://www.digitaldan.me/record-8-million-bitcoin-addresses-with-over-1k-a-sign-of-crypto-market-growth/ Record 8 Million Bitcoin Addresses with Over $1K: A Sign of Crypto Market Growth - Byte Size Brilliance Podcast저자 Daniel Aharonoff
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In this episode, Mike unravels the mnemonic URGENT AIDA as a checklist for crafting impactful sales letters. Delving into the importance of credibility in the sales process, Mike emphasizes the significance of testimonials as a tool to establish social proof and build trust with the audience. Highlighting the order of credibility, Mike provides val…
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Read More: https://www.digitaldan.me/exploring-the-impact-of-uks-fca-proposed-regulations-on-crypto-advertising-and-market-prices/ UK's FCA Proposed Regulations: Impact on Crypto Advertising & Market Prices Explained | Byte Size Brilliance Podcast저자 Daniel Aharonoff
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In this episode, Mike delves deeper into the art of writing persuasive MSP sales letters, recapping essential strategies and introducing new insights to enhance your communication game. Explore the power of rephrasing key benefits in your closing offer, emphasizing the emotional and logical aspects to drive home the value proposition. Discover the …
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Read More: https://www.digitaldan.me/bitcoin-prices-remain-resilient-at-34k-unraveling-the-impact-of-bojs-hawkish-decision-on-crypto-market-dynamics/ Bitcoin Prices Remain Resilient at $34K: Unraveling the Impact of BOJ's Hawkish Decision on Crypto Market Dynamics저자 Daniel Aharonoff
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In this insightful episode Mike unravels powerful techniques for crafting irresistible MSP sales letters. Delving into the dynamics of assuming the sale, Mike emphasizes the impact of confident, assumptive communication in conveying value. He shares the importance of refraining from introducing the price before establishing the offer's value, urgin…
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Read More: https://www.digitaldan.me/salvadoran-pro-bitcoin-president-nayib-bukeles-reelection-bid-impact-on-blockchain-and-crypto-landscape/ Salvadoran Pro-Bitcoin President Nayib Bukele's Reelection Bid: Impact on Blockchain and Crypto Landscape저자 Daniel Aharonoff
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