Ask The Therapist 공개
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Are you a female subject matter expert —author, speaker, service professional—who wants to reach the next level but feels lost? You're ready to level up but feel lost. In other words, you're tired of feeling hidden, held back for your next big thing (writing that book!) Ask The Brand Therapist, ranked #1 by Feedspot for personal branding podcasts, is the show for women experts ready to uplevel and own what's next. Your host, positioning, personal branding, and PR expert, Michelle B. Griffin, ...
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It's another Standout Women Series spotlighting female experts and entrepreneurs building their personal brands and thought leadership. This week's episode features Sarah Anto, MBA, CPA, a consultant who empowers female founders preparing to launch their startups. Ready to launch her consultancy, Sarah had all the expertise but lacked a clear, conf…
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As a woman in business, we all have moments when we are confused about the next big thing and seek professional clarity to get to the next level for more visibility, authority, and industry opportunities. But how and where do you REALLY find it? This week's guest, The Clarity Catalyst Julie Ciardi, shares her clarity vs. confusion reframe and how i…
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It's another Standout Women Series spotlighting women in business, sharing exactly how they're building their personal brands. This week's guest is Catrina Ossmann, a nonprofit marketing leader and founder of Clever Ideas Marketing. As a previous client, Catrina shares her struggles of not being well positioned, having an audience that is too broad…
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Are you tired of constantly churning out social media content to build awareness, credibility, and visibility for your personal brand as a woman in business? Good news—there's another visibility stream to leverage, and it's easier than you think: public Relations or PR. You don’t need to be a large company with deep pockets to benefit from the powe…
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For International Women's Day 2024, I'm kicking off a new profile series: Standout Women Spotlight. In this series, I showcase past, present, and future clients and remarkable women in business who show us exactly how they're building their personal brands. This week's guest is Shermalyn Sidonie-John, by day a brand and marketing executive, and on …
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Ready to build and boost your personal brand as a woman in business? Join us from the French Quarter in New Orleans for the kickoff of the Standout Women™ Amplified: Brand Your Way to a Bigger Business event. Hear the stories of Brenda Meller, RACHEL SIMON, and Michelle J Raymond live from New Orleans, the two-day brand-building intensive I hosted …
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Hey everyone! Thanks for tuning in after my brief hiatus. I've been busy working and launching my new pivot.. a direction that I was meant to be on all along. I think I called it my life's work in a recent LinkedIn post (see link below) Without giving too much away, I'll just say it's for women in business. especially those in mid-career who are so…
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As a woman in business. you're ready for bigger things this year, wrote the vision board, and documented it in the journal... But two weeks in...let's do a reality check. 🤔 Following last week's themes. It's about taking action. Are you making progress or stalled for that ONE big thing you want for yourself this year? Getting visible Attracting bet…
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Are you living in your "comfort cave" -- warm and cozy, but getting NOWHERE (and ready to do something about it?) For many of us, when we're ready for bigger outcomes and opportunities, we stay paralyzed with fear and inaction. Watching the world and others go by doing things we dream of and deserve. Let's make this the year you FINALLY do that thi…
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As a female founder, are you exhausted from constant social media and marketing efforts that just don't seem to pay off? If that's you, it might be because your strategy is too broad. It could be time to hone in on your niche, sharpen your positioning, and fine-tune your messaging. This can be your key to shifting from blending in to standing out. …
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Ready to start creating content on LinkedIn but don't know where and how to start? Last year, Ivana Todorovic was in your shoes and got so fed up with the overwhelm that she founded AuthoredUp, (my go-to, all-in-one creation and analytics creator tool) for personal brands to create with ease and consistency on LinkedIn. As a 7x entrepreneur and fem…
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You never know who is watching you...and you never get a second chance to make a first impression. In other words... is your brand #OpportunityReady? Whether it's your boss, your clients, colleagues, or the media, and especially on LinkedIn, opportunities are waiting for you but are you ready for them? This week's guest and fellow personal brand st…
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How well do you know the person behind your personal brand? It's often ignored, but your inner thoughts and outer image play a critical role in your professional presence. This concept of self-leadership is needed for a confident and aligned personal brand in your career and business. That's why this week's episode features Selina Yankson, an Execu…
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Are you an aspiring “side brander?” That’s the term I’ve coined for someone who wants to pursue a passion project or calling while still working their job. In this week's episode, I interview Kate Volman, CEO of Floyd Coaching and author of Do What You Love, all about helping us take action and pursuing what lights us up even while working a full-t…
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Are you familiar with the '7-Eleven Rule' where strangers make 11 decisions about you within seven quick seconds? When it comes to personal brand style, this matters even more. Yet, establishing a style that reflects your business brand can feel overwhelming and unattainable. This week's guest on Ask The Brand Therapist: Personal Branding for Leade…
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If you've ever dreamed of writing a book to share your message and wisdom, this episode is for you. Ever since age 13, I wanted to pen a book and it wasn't until decades later, in November 2022, did I realize that goal with the publishing of THE LINKEDIN BRANDING BOOK by #MichelleSquared with my co-author Michelle J Raymond. That's why I'm excited …
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Struggling to find the right balance between your personal and business content on LinkedIn? In this week’s episode of Ask The Brand Therapist, answers this question from Val Roskens Tews. You’ll discover: The ideal mix of personal and business content to craft a cohesive brand message. Strategic ways to intertwine personal stories with professiona…
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Is your content suffering from professional doom and gloom and wasting your time, money, and sanity with NO results? Posting without a payoff is a waste of time, money and sanity. No one has time for that. This week's episode of Ask The Brand Therapist with expert guest Heidi Medina will share her story of how she transformed her content and her ba…
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Are you camera shy? Do you shudder at the thought of appearing on video or a live video but know you need to be more visible with your personal brand? Answer: In this week's personal brand therapy session, my expert guest, Gillian Whitey, a LinkedIn Live Stream Strategist & Coach who helps B2B professionals use LinkedIn Live to leverage the power o…
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What if the key to unlocking your full potential was already within you? And how do you exactly do this by putting yourself out there with a personal brand? Answer: In this week's personal brand therapy session, my expert guest, Humaira Akhter, a growth strategist for female solopreneurs, leaders, and non-profit founders is here to break this down …
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Question? Ever been tongue-tied when asked the question: "So, what do you do?" at online and in-person networking and events? Answer: As the Brand Therapist, I know this struggle all too well. In this week's therapy session, I share my personal journey of refining my own introduction, from networking events to online profiles, and the realization o…
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Question Feeling stuck in your career and wondering if it's too late to change things up? How do you even "put yourself out there" in mid-career? Expert Guest Answer On this week's episode of Ask The Brand Therapist, that's exactly what we're discussing with Bernie Borges, the host and producer of The Midlife Fulfilled Podcast. Bernie is also the V…
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Question Ever felt like you're simply blending in the crowd? What if you could elevate your voice and personal brand to a whole new level? Expert Guest Answer On this week's episode of Ask The Brand Therapist, that's exactly what we're discussing with Matthew Rolnick, the VP of Strategy and Innovation at YayMaker and author of Find Your Yay. Matthe…
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On this week's Ask The Brand Therapist Personal Brandin Talk Show: Question: Why is it SO hard to find your ideal audience? Where and how do I find them when it's not so easy to obvious to search for them? (Especially on LinkedIn when they don't exactly have what they do in their headlines?) Answer: Don't worry about labels, use these two strategie…
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On this week's Ask The Brand Therapist Personal Brandin Talk Show: Question: How do I show up on video if: "I'm scared and/or not sure what to say." Answer: This is a question many of us face, especially me! Let's ask an expert: This week's expert guest is Zineb Layachi, founder of Raise the Runway, who creates unscripted video content that pulls o…
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When is the best time to start building your personal time? This is a question I'm asked often and it's a smart ask. If you wait until you're ready, it's already too late. This week's personal branding therapy session introduces a new feature, Ask The Brand Therapist.℠ to get your burning personal branding questions answered and featured on the pod…
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How do you share your professional side with social media content? Content that’s easy to grasp, not boring, and actually makes people want to listen, engage, and start conversations with you? That’s the focus of this week’s personal brand therapy Learn how to create "professional insights" content, how to balance creating 'how-to' vs. 'how-I' cont…
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Do you struggle with *how* personal is TOO personal for your comfort of putting yourself out there? Everyone says we need to show off more of our personal stories. But how do we draw the line? And what if I'm uncomfortable doing so? Is the fear of being too personal your roadblock? Good news, you don't have to be personal. In this week's personal b…
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The often polarizing term 'personal branding' can lead you to think it's all about being narcissistic, promotional, and manufactured. In this week's branding therapy session with The Brand Therapist Michelle B Griffin, we're proving them wrong. We Cover: Why the term is misleading and the word that's better suited. The Three Ps Mindset of personal …
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In this week's personal banding therapy session, The Brand therapist℠ Michelle B Griffin guides you through the often overlooked journey of self-discovery in personal branding. Learn the significance of understanding your own unique perspectives when shaping your brand with free online assessments that shed insightful clues and a deeper understandi…
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Have you ever been stuck on how to define your niche for your expertise online business? If you've ever been confused about which path to take when it comes to defining your target audience, this episode is for you. Good news, there's a better way and it's the focus of this week's personal brand therapy session with Michelle B Griffin, The Brand Th…
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We've all been plagued by that nagging feeling of not being enough and feeling like an imposter when launching our personal brands. Why should anyone listen to me? What's the point, it's all been said before Does the world really need another (INSERT YOUR THING)? Sound familiar? If you're ready to shake off the crushing imposter syndrome, this week…
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After a year-long break, introducing The Brand Therapist℠ podcast, renamed, relaunched, and rebranded, and FINALLY here one year to the day of saying, #BRB (be right back) It was worth the wait, promise! In this welcome back episode, I'll share the back story of my year-long hiatus, what got me sidetracked, and why it took longer than expected, We'…
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I'm excited to finally announce that I will be launching the new brand of my podcast soon. Tune in to this episode for more personal branding tips, more details about the new podcast, and more About Michelle B Griffin: As The Brand Therapist and founder of Standout Women Media, I position established women experts into visible industry authorities.…
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How do you find or know when you’ve found your niche? It’s the same for your brand, business, and even a podcast. This episode is all about your niche positioning and how it can help your brand when it’s time to do deeper or make a shift. Michelle shares her own experience of how she learned and realized it was time to niche down the hard way. And …
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“Human beings, we crave community. It's an essential part of our life and our being,” says Chris Colt, The Challenge Champion. Chris says this as he believes that communities we’re in, physically or not, have a big impact on our growth as individuals, and also as professionals. And this is exactly what Chris shares in this episode, why communities …
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“I've always wanted to be out on my own, always wanted to make my own path if you will. But until I got into a space where I really could connect with something I was passionate about, then came the confidence," says Steven Arthur George, founder of SAG Advisory Services. In this episode, Steven talks about his journey of finding the thing and spac…
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“It's not that you have to have so much experience, or someone amazing promoting you. You just need to know how,” explains Lisa Simone Richards, Visibility Strategist. Lisa works with coaches that are struggling to grow their audiences to get more exposure and visibility for their businesses. She teaches clients how to navigate the three mediums of…
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“You don't grow for the stimuli you've already survived, you grow for the circumstances you have yet to encounter.", emphasizes Mike Phillips, an expert marketer and content creator, and professional weightlifter. In this episode, Mike talks all about growth mindset and #musclemarketing, and the three layers to achieve and apply a growth mindset, n…
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“To me, social selling is a way that you can network, position yourself as an expert, and actually enjoy the process of selling,” explains Dan Mott, a LinkedIn Social Selling Strategist. Dan started his business to prove to entrepreneurs that selling doesn’t have to be a painful part of running a company. With his extensive knowledge of LinkedIn, D…
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“I think that personal branding has given me an avenue to spread the word and create awareness for what I'm doing,” explains Stacey Danheiser, founder of Shake Marketing Group. In today’s episode, Michelle and Stacey talk about how to go from being a successful corporate leader to building a successful personal brand based on your expertise. Stacey…
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“LinkedIn has created all of these amazing things that I would never have thought would have been possible,” shares Nick Bennett, Director of Evangelism & Customer Marketing @ Alyce In today’s episode Michelle and Nick talk about how to build your personal and employee brand through LinkedIn. Nick unexpectedly began his LinkedIn journey after being…
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“After 20 some years of not finding myself, I learned how to find myself again,” shares Lisa Richer, founder of Journey2Bloom. In today’s episode, Michelle and Lisa talk about the necessary components needed to successfully launch a personal brand business. After years of struggling to ask for help, Lisa experienced career-ending burnout. Being the…
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“The more you build relationships within your network, the more great things can happen,” says Wendy Maynard, online business and marketing strategist. In today’s episode, Michelle and Wendy sit down to discuss how to efficiently leverage a small following on LinkedIn. According to Wendy, you do not need a massive following on LinkedIn to start sel…
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“Personal brands should have podcasts because it’s one of the easiest ways to grow your brand,” explains Ash Borland, Podcaster, Content Creator, and Consultant. In today’s episode, Ash discusses the steps required to start a podcast for your personal brand business. Now is the perfect time to get into podcasting. It is a rapidly growing medium tha…
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“There’s no real competition when you’re being your true self. There’s no one else like you in the world or in your industry,” shares Scarlette Acevedo, an executive stress coach specializing in burnout prevention and high performance. In today’s episode, Scarlette discusses how to prioritize your mental health and lower your stress levels while gr…
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“Being able to craft content so it resonates with people and the frustrations they have is actually the starting point,” shares Richard Moore, sales expert with over 18 years of experience and Founder of LinkedIn Client Accelerator. In today’s episode, Richard discusses how to create content that doesn’t feel like a sales pitch to generate leads. N…
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“If we could truly understand that the human algorithm, the one algorithm that really matters, is something that doesn’t change,” explains Joshua B. Lee, founder of StandOut Authority. In today’s episode, Joshua shares how to humanize the LinkedIn experience for more authentic engagement. All businesses are run by people. When we remove the human c…
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“Pick up the phone and just shoot your first video,” says Steve Shillingford, Video and Content Creator from the UK. In today’s episode, Steve shares tips for how to get started with using TikTok to build your personal brand. TikTok is not just a platform for kids. When used correctly, TikTok can be a valuable tool for anyone wishing to grow their …
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“The mindset is all about being the show. It’s about creating content that allows you to build relationships with your audience at scale on a continual basis,” shares Kap Chatfield, CEO of Rveal Media. In today’s episode, Kap explains the show marketing concept and how to use it to grow your business. Old-school ads no longer capture people’s atten…
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