For B2B founders, leaders, and experts ready to lead their industry with visibility, influence, and authority.

You’ve built a strong reputation, delivered real results, and earned the respect of your peers. But outside of referrals and behind-the-scenes wins, you're still not widely recognized as the category leader you are.

That’s where this podcast comes in.

Own Your Lane® – The Brand Leaders Podcast, hosted by Michelle B. Griffin, founder of Brand Leaders®, an executive personal branding, LinkedIn & thought leadership advisory for B2B founders, leaders and subject matter experts ready to strategically grow their personal brands, influence and businesses as trusted authorities in their industries.

Own Your L.A.N.E.® Recognition Roadmap
Each episode aligns with Michelle’s proprietary executive brand positioning system, the Own Your L.A.N.E.® Recognition Roadmap:

• L: Launch Your Vision – Define your professional purpose and market fit
• A: Articulate Your Difference – Claim your unique value and edge
• N: Navigate Your Presence – Align your brand, visibility, and positioning
• E: Elevate Your Authority – Grow industry influence through PR, platforms, and thought leadership

What You’ll Hear
✔ Real conversations with founders and experts leading their lanes
✔ Visibility and LinkedIn strategies that drive high-level awareness
✔ Brand-building frameworks that attract opportunities, not chase them
✔ Tactical solo sessions that blend clarity, positioning, and strategic growth

About Michelle B Griffin

Michelle B Griffin is a keynote speaker, 2x author (Position Yourself and The LinkedIn® Branding Book), and host of two top-ranked branding podcasts. Featured in Forbes, Entrepreneur, Inc. and Authority Magazines, as well as on weekly guest appearances on industry podcasts and livestream shows, Michelle speaks, advises, and trains industry experts how to go from “credible” to category-defining through her Brand Leaders® platform powered by her Own Your Lane® system.

Her work lives at the intersection of authority-focused personal branding, LinkedIn,® PR, and thought leadership strategy, turning personal brands into business growth engines. When she’s not helping others own their lane, you’ll find her outdoors in sunny Florida, walking and working out to ’80s tunes and making meaningful connections in everyday moments.

Ready to Own Your Lane?

Learn more and book a clarity chat to work with or book Michelle to speak/train at MichelleBGriffin.com/chat.