최고 Healthcare Digital 팟캐스트 (2024)

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#17: MEDICA, Krankenhaustag, KH-Reform 10:23

3d ago10:23

10:23

Willkommen bei HEALTHCARE DIGITAL. In der 17. Folge unseres Podcasts blicken wir zurück auf die Medizinmesse MEDICA, den 47. Deutschen Krankenhaustag und nach vorne auf den 22. November 2024, an dem eine wichtige gesundheitspolitische Entscheidung im Bundesrat ansteht. Links zur Folge: MEDICA 2024: Rückblick in Bildern Hospital of the Future 47. De…

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MRIs: Not Just for Biohackers & Billionaires | With Dr. Dan Durand, Chief Medical Officer at Prenuvo Medical Group 36:48

4d ago36:48

36:48

“We have a tremendous access crisis in healthcare today. We also have a tremendous late-diagnosis crisis in healthcare today. Those two things are definitely related to one another.” Dr. Dan Durand, Chief Medical Officer at Prenuvo Medical Group explores how MRI technology could redefine the annual check-up by detecting a wide range of health issue…

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Ultimate Google Post Strategy to Drive More Business | Google Maps | Google Business Profile | Local SEO | Ep. 86 12:54

5d ago12:54

12:54

If you’re not taking full advantage of Google Posts through your Google Business Profile Listing, you’re missing an incredible opportunity to drive more business. So, how do you create Google Posts that get great results? In this episode, we discuss Google Post strategy and detail the best ways to ensure that those looking to take action come to yo…

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What’s the Best Website Platform: WordPress, Squarespace, Wix, or Something Else? | Ep. 85 23:11

12d ago23:11

23:11

Selecting the perfect website platform for you and your business is a personal quest. And with so many to choose from, how do you know which platform will work best for your unique needs? Popular website platforms, including WordPress, Wix, Squarespace, and others, each have their own strengths. From WordPress's famed SEO capabilities and customiza…

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Personalizing the Patient Experience in a Digital Age | With Dr. Patrick McGill, Chief Transformation Officer at Community Health Network 31:05

18d ago31:05

31:05

Featuring Dr. Patrick McGill, Chief Transformation Officer at Community Health Network. In this episode, we dive into how Community Health Network is delivering on the digitally-driven, personalized experience that patients want, on par with the digital experience they get in virtually all other industries. Dr. McGill shares insights on: The powerf…

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Beyond AI and Clickbait: Crafting Content That Converts | Ep. 84 13:19

19d ago13:19

13:19

In today’s episode, we explore the evolving landscape of content creation and why simply publishing content isn’t enough to stand out. Learn how to move beyond generic AI-generated material and clickbait tactics to create valuable, impactful content that resonates with your audience and drives results. We’ll break down practical strategies tailored…

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Stock Photos vs. Unique Photos for SEO: How Google Ranks Them | Google SEO | Ep. 83 12:00

26d ago12:00

12:00

If you’ve been wondering what kind of website photos are better for SEO, stock images or your own unique images, wonder no more. In this episode, we’re exploring a topic that is often overlooked but can have a big impact on your online visibility: your website images. Specifically, we’re asking the question: When it comes to SEO, does Google prefer…

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Building Trusted AI Solutions for Healthcare Providers | With Rhett Alden, CTO at Elsevier 28:21

1M ago28:21

28:21

Featuring Rhett Alden, Chief Technology Officer at Elsevier Health Markets. In this episode we explore how AI is transforming clinical decision support and discuss the critical balance between innovation and safety. Tune in as Rhett shares insights on: Leveraging trusted and ethical AI solutions at the point of care How to develop and implement res…

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Grow Your Patient Base with These Google Business Profile Strategies You Probably Haven’t Tried | Local SEO | Clinic Marketing | Ep. 82 13:38

1M ago13:38

13:38

Having an optimized Google Business Profile is crucial for local businesses to improve their online visibility and attract more customers. While claiming your listing, filling out all the details, and collecting reviews are basics that most businesses understand, there are some advanced strategies that can really help your profile stand out from th…

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#16: ePA für alle, Telematikinfrastruktur und KI, Moritz Reis 25:24

1M ago25:24

25:24

Willkommen bei HEALTHCARE DIGITAL. Die 16. Folge unseres Podcast widmet sich der ePA-Einführung, dem Ausbau der Telematikinfrastruktur und der Frage, warum medizinische Ratschläge, sobald eine KI-Beteiligung suggeriert wird, als weniger empathisch wahrgenommen werden. Links zur Folge: ePA on Tour: Infokampagne des Bundes startet NRW mit eigener ePA…

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BONUS: The Next Breakthrough in Solving Digital Burnout | With Dr. Kaushal Kulkarni, Co-Founder at meMR Health 20:39

1M ago20:39

20:39

Featuring Dr. Kaushal Kulkarni, Co-Founder of meMR Health. In this episode, Dr. Kulkarni shares his journey from neuro-ophthalmologist to health tech innovator. We explore key insights on overcoming healthcare data interoperability challenges, the role of AI in medical record retrieval, and how meMR Health is helping reduce physician burnout. Key T…

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Local SEO: How to Optimize Your Apple Maps Listing | Ep. 81 10:58

1M ago10:58

10:58

Apple Maps is part of Apple Business Connect (ABC), which is similar to Google My Business. For clinic owners that have a physical location, Apple Maps is essential to your patients finding you online and off. Many Apple users (and by “many” we mean over a billion) use Siri, Maps (the default GPS on iPhone), Apple Wallet, and more to help find busi…

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How IT Leadership is Shaping Transformation Through Collaboration | With Bradd Busick, SVP & CIO at MultiCare 34:48

2M ago34:48

34:48

Featuring Bradd Busick, SVP & Chief Information Officer at MultiCare Health System. The future is now! In this episode Bradd shares how MultiCare is leveraging cutting-edge innovations like autonomous robots and drones to elevate care delivery (literally). We explore the pivotal role of IT partnerships in driving innovation and progress through col…

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End the Year Strong: 10 Clinic Marketing Tips for Q4 | Ep. 80 6:41

2M ago6:41

6:41

What if you could transform your Q4 marketing strategy and set the stage for a successful year ahead? Well, we’ve got some tips to help make it happen, and it’s a great time to get started! You can begin implementing these strategies now without tech-heavy requirements or significant time. The best part: Make these tips a regular occurrence, and ev…

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Get Found Online: 4 Listings Every Clinic Needs | Local SEO | Ep. 79 18:00

2M ago18:00

18:00

Online listings can help solidify you as a business and give you some credibility online and off. While you should be in as many relevant online databases as possible, here are four that cannot be missed, and if you’re not currently set up with them, do that ASAP. The four big online listings include: Google Business Profile Bing Places Apple Busin…

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How many online listings does your clinic need for SEO? [Case Study Included] | Ep. 78 10:43

2M ago10:43

10:43

Online listings or citations are crucial to a clinic's online presence. But how many listings does your clinic truly need for effective SEO? Let's dive into the world of citations, uncover the facts, and review a case study. We’ll look at how online listings affect your website ranking on Google and how they affect your Google Maps (Google Business…

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Chain Reaction: The Future of Hospital Supply Management | With Randy Subramany, Dir of Supply Chain at New York Presbyterian 38:32

2M ago38:32

38:32

Featuring Randy Subramany, Director of Supply Chain at New York Presbyterian Hospital. In this conversation we dive deep into the role of technology in driving supply chain innovation. Randy shares his insights on how hospital logistics are evolving, creating a ripple effect throughout healthcare. Discover how leaders like Randy are integrating AI …

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3 AI Writing Tools You Should Try: AI, Writing, SEO & Creating Content | Ep. 77 14:05

2M ago14:05

14:05

AI writing tools, heard of them? Well, get ready to unlock the secret weapon that's revolutionizing content creation. AI-powered writing is no longer a thing of the future; it’s here and here to stay, so go on and embrace it. And, trust us, it’s easier than you think. In this episode, we explore cutting-edge tools that are transforming how we brain…

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#15: Patientendaten und KI 7:49

2M ago7:49

7:49

Willkommen bei HEALTHCARE DIGITAL. In dieser Folge sprechen wir über die Akzeptanz der Patientinnen und Patienten hinsichtlich künstlicher Intelligenz im Gesundheitswesen, über das neue Forschungsdatenzentrum Gesundheit und eine digitale Unterstützung bei Arztbriefen. Links zur Folge: Verbraucher gespalten über Robotik und KI in der Gesundheit (hea…

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Homepage Checkup: Does Your Clinic’s Website Attract Patients? SEO & Website Design | Ep. 76 20:56

2M ago20:56

20:56

Is your clinic’s website homepage truly working for you—or is it driving potential patients away? Your clinic’s homepage is more than just a digital front door; it’s the first impression that can make or break patient trust. In this episode, we’re diving deep into the must-have elements and strategic tweaks that will turn casual website visitors in…

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A New Era of Operational Excellence in Healthcare | With Rob Carroll, Sr. Director of Business Ops at Kaiser Permanente 35:13

2M ago35:13

35:13

Featuring Rob Carroll, Senior Director of Business Operations & Performance Improvement at Kaiser Permanente. In this episode, we explore how AI and tech integration are transforming healthcare operations. Rob shares invaluable insights into how these innovations are boosting efficiency, optimizing workflows, and driving performance improvement acr…

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How to Optimize Photos for Your Google Business Profile [Replay] | Google Maps Local SEO Strategy for Chiropractors, Physical Therapists, & Clinics | Ep. 75 12:50

2M ago12:50

12:50

Today, we’re diving deep into a crucial strategy for local SEO that can easily get overlooked. Optimizing the images in your Google Business Profile is a massive win for your local SEO campaign. According to Google, businesses with images receive 42% more direction requests and 35% more website visits, highlighting the importance of image optimizat…

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BONUS: The Next Breakthrough in Virtual Nursing | With Bre Loughlin, RN, Founder & CEO of Nurse Disrupted 40:27

3M ago40:27

40:27

Featuring Bre Loughlin, MS, RN, Founder & CEO of Nurse Disrupted. The Digital Healthcare Experience presents a new bonus podcast series! The Next Breakthrough is where we spotlight entrepreneurs and digital pioneers on the leading edge in healthcare. Kicking it off with Bre’s journey from nurse to entrepreneur, driving innovation with her virtual n…

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Blog Smarter: 12 Tips to Boost Your Content Marketing Game | Ep. 74 11:57

3M ago11:57

11:57

Ever wondered why some blog posts go viral while others go unnoticed? Discover the 12 essential tips that can transform your blogging game! Here's the link to the complete episode show notes page - https://propelyourcompany.com/tips-for-better-blog-posts/ Here’s what you can expect to take away from this episode: Our pro tips that will help you cre…

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Cutting-Edge Innovations in Pediatric Care | With Dr. Ryan Cameron, EdD, VP of Technology & Innovation at Children's Nebraska 28:53

3M ago28:53

28:53

Featuring Dr. Ryan Cameron, EdD, VP of Technology & Innovation and Chief Digital Officer at Children’s Nebraska. In this episode, Dr. Cameron unveils the exciting launch of the new Mammel Pediatric Innovation Center at Children's Nebraska. He shares their groundbreaking initiatives to impact the lives of children and families across the region. If …

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YouTube SEO: Strategies for Clinic Owners and Healthcare Providers | Video SEO | Ep. 73 12:51

3M ago12:51

12:51

Learn how to get started with YouTube SEO. This podcast is based on our comprehensive blog post, guide, and checklist about YouTube SEO for clinic owners and healthcare providers. For more detailed information and step-by-step instructions, be sure to check out the complete article and download our go-to guide and checklist on our website at https:…

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5 Local SEO Strategies for Multidisciplinary Clinics & Clinic Gym Hybrids | Ep. 72 9:54

3M ago9:54

9:54

In today’s competitive healthcare landscape, multidisciplinary and hybrid clinics are becoming increasingly common. Whether you’re a chiropractic clinic gym hybrid, a wellness center with diverse services, or any other hybrid model, standing out online is crucial. Local SEO (Search Engine Optimization) is one of the most effective ways to ensure th…

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Amped Up Access Through Tech-Driven Language Solutions | With Dylan Smith at Propio Language Services 29:20

3M ago29:20

29:20

Featuring Dylan Smith, Chief Client Officer at Propio Language Services. We explore how technology is enhancing language services in healthcare, breaking down barriers and improving access and equity for all patients. This episode is packed with insights for healthcare professionals and executives aiming to improve the patient experience from end-t…

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Reviews and Local SEO: How Diversifying Platforms Boosts Visibility | Ep. 71 7:23

3M ago7:23

7:23

Online reviews, love ‘em or hate ‘em, they’re a pivotal part of your online marketing strategy, and Google pays attention to them. Your online reviews help shape how your potential clients and patients react to your business, and yes, that means all your reviews, not just Google reviews. Here, we reveal how online reviews, beyond your Google review…

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Amplify Your Reach: 5 Strategies to Expand Your Audience | Ep. 70 9:56

4M ago9:56

9:56

Ready to skyrocket your clinic's growth by tapping into untapped audiences? Discover how leveraging other people's audiences can transform your practice into a thriving hub of new patients. Plus, learn how to maximize the impact of your content through repurposing, ensuring you stand out in the crowded healthcare industry. By the end of this episod…

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Modernizing Care at the Bedside: A Nurse Informaticist's Perspective | With Stesha Selsky, DNP at UCLA Health 25:40

4M ago25:40

25:40

Featuring Stesha Selsky, DNP, Nurse Informaticist at UCLA Health. This episode explores digital health innovations that are modernizing patient care delivery at one of the most fundamental healthcare settings- the bedside. We discuss how UCLA Health leverages technology to enhance the patient experience, the impact of tech integration on healthcare…

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Important: New Google Maps / Google Business Profile Listing Scam | Ep. 69 5:42

4M ago5:42

5:42

Uncover a disturbing trend: unscrupulous individuals are manipulating Google Maps pins to misrepresent business locations as if you didn’t have enough to worry about when running a small business! But don’t worry; this episode offers crucial guidance on defending your clinic or business against such tactics. We'll explore effective strategies for m…

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No, Sorry, That's Not "Doing SEO" [popular episode replay] | Ep. 68 13:24

4M ago13:24

13:24

Think installing a few plugins and setting up Google Analytics means you’re an SEO expert? Think again. In this eye-opening episode, we unravel the most common misconceptions about SEO through the real-life example of Frank, a chiropractor who believed he was on top of his SEO game. Discover why merely using WordPress, Google Analytics, and Yoast S…

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Bad Google Review: How to Get it Removed & What to Do When You Can’t | Google Business Profile Tips | Local SEO | Ep. 67 12:55

4M ago12:55

12:55

If you’re a business owner struggling with a negative Google review that's hurting your online reputation, you may feel a bit vulnerable and discouraged. We get it. Whether you received a fake review, a customer had a bad experience, or a bot got into your Google Business Profile listing, you have options for handling the situation. In today's epis…

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#14: Hauptstadtkongress, Bundes-Klinik-Atlas und Gesetze 9:37

4M ago9:37

9:37

Willkommen bei HEALTHCARE DIGITAL. In dieser Folge sprechen wir über den das Medizinforschungsgesetz, die geplante Widerspruchslösung beim Thema Organspende sowie den aktualisierten Bundesklinikatlas. Darüber hinaus wagen wir einen kleinen Rückblick auf den diesjährigen Hauptstandtkongress. Links zur Folge: Bildergalerie zum Hauptstadtkongress 2024…

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ChatGPT, MD: Empowering Patients and Doctors | With Dr. Robert Pearl, Physician Leader & Author 38:26

4M ago38:26

38:26

Featuring Dr. Robert Pearl, MD, named one of Modern Healthcare's 50 most influential physician leaders. Formerly the CEO of Kaiser Permanente, Dr. Pearl currently serves as Stanford faculty, Forbes contributor and author. His new book ChatGPT, MD debuted as #1 on Amazon's "New Best Seller" list. In this episode, Dr. Pearl discusses how Generative A…

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Elevate Your Blogging Strategy: How to Create Irresistible Content for Your Clinic's Blog | Blogging 101 | Blog SEO | Ep. 66 13:50

4M ago13:50

13:50

In this episode, we dive deep into the world of blogging for clinic owners and healthcare providers. Do you really need a blog? How often should you publish posts, and how long should they be? Learn the best practices for creating content that not only attracts visitors but also converts them into new patients. We'll discuss how to fill content gap…

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Website Owner Headaches: Common Frustrations and Fixes | What Website Platform Should You Use? | Ep. 65 13:01

5M ago13:01

13:01

In this episode of The Clinic Marketing Podcast, we address common frustrations clinic owners face with their websites and answer the question: "What website platform should I be using?" We'll discuss how to ensure your website works for you by attracting the right visitors and converting them into patients. Learn to love your website again. Send i…

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SEO & Branding: Selecting the Perfect Company Name | Clinic Marketing | Branding & Rebranding | Ep. 64 20:53

5M ago20:53

20:53

Are you ready to take the leap and finally name your business, or are you considering a rebrand? Don't leave it all to chance! We’re here to guide you through the maze of naming your company while keeping SEO and brand awareness at the forefront. From the importance of uniqueness to the future of your business, we've got it all covered. What does i…

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Marketing Remix | Changes to the Podcast | Ep. 63 3:42

5M ago3:42

3:42

This mini-episode talks about recent changes to our podcast. Send in your questions. ❤ We'd love to hear from you! ⚡ Free Workshop + Bonus ⚡ How to Dominate the First Page of Google and Get More New Patients Without Spending Money on Ads Rank at the top of Google and get free website traffic. Join me in the workshop and find out how! https://propel…

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Decoding Risks, Benefits & Bias of Digital Health | With Anne-Huben Kearney, Doris Fischer-Sanchez, DNP and Ben Wilburn 34:37

5M ago34:37

34:37

Featuring Anne Huben-Kearney, Patient Safety & Risk Consultant, Doris Fischer-Sanchez DNP, SVP of Clinical Risk at Marsh, and Ben Wilburn, Director of Inclusion & Belonging at Bottle Rocket. Join us as we explore the complex issue of implicit bias in digital health technologies such as Artificial Intelligence (AI), and the impact it has on patients…

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Local SEO Meets Local Events: Strengthening Your Local Reputation | Bridging the Gap Between Online and Offline | Ep. 62 19:26

5M ago19:26

19:26

Ready to transform your business through the power of live events? This episode promises a treasure trove of insights from Vanessa Forbes, the visionary behind Karma Goddess Event Planning. Vanessa shares her expert tips on elevating your company's online footprint by organizing impactful events, whether you're a chiropractor, physical therapist, o…

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#13: Telepharmazie, Gematik und Reformen, Stefanie Kemp 22:03

5M ago22:03

22:03

Willkommen bei HEALTHCARE DIGITAL. In dieser Folge sprechen wir über den Umbau der Gematik, die Chancen durch Telepharmazie, die Apotheken- und Notfallreform sowie über die Gesundheitsministerkonferenz. Zu Gast: Stefanie Kemp, CTO und Vorstandsmitglied der SANA Kliniken AG. Sie spricht im Interview u. a. über den Aufbau des intersektoralen Manageme…

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Advanced Strategies for Your Google Business Profile Listing / Google Map to Boost Your Clinic’s Listing & Help You Stand Out from Your Competition | Ep. 61 13:38

5M ago13:38

13:38

Having an optimized Google Business Profile is crucial for local businesses to improve their online visibility and attract more customers. While claiming your listing, filling out all the details, and collecting reviews are basics that most businesses understand, there are some advanced strategies that can really help your profile stand out from th…

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How Telehealth is Changing the Game | With Dr. Rishi Sarna at Backline by DrFirst 39:00

6M ago39:00

39:00

Featuring Dr. Rishi Sarna, MD, Chief Clinical Officer at Backline by DrFirst. Dr. Sarna presents a deep dive into the world of telehealth, discussing advancements and innovations shaping the industry today. We address the evolving needs of healthcare providers and patients, and how perspectives towards telehealth have drastically shifted since 2020…

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Online Searching is Changing: The Impact of AI on Google & Bing | Evolution of Local SEO in an AI World | Ep. 60 12:02

6M ago12:02

12:02

Ever wondered how AI is transforming the way we search online? Discover the future of search engines as we explore the revolutionary impact of generative AI on Google and Bing. From Google's AI Overviews to Bing's Copilot, we break down how these tools are making search results faster, more accurate, and more conversational. AI can sound scary, but…

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Rebranding Without Losing SEO Rankings: Strategies for a Smooth Transition for Your Clinic | Healthcare Marketing | Ep. 59 22:10

6M ago22:10

22:10

Is rebranding on your to-do list, but you’re worried about how it will affect your current local SEO rankings? Well, we’re giving you all the guidance you need to rebrand in a way that allows you to keep local SEO at the forefront as you modify the brand. You’ll learn that it’s not the act of rebranding but the management of the rebranding that rea…

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#12: Reform-Frust und das Potenzial von CardLink, Dr. Christian Ullrich 20:57

6M ago20:57

20:57

Willkommen bei HEALTHCARE DIGITAL. In dieser Folge spricht Dr. Christian Ullrich über Mehrwerte des CardLink-Verfahrens und die Erwartungen an die Digitalisierung. Erwartungen enttäuscht hat dagegen der Entwurf zur Krankenhausreform, der Mitte Mai im Bundeskabinett verabschiedet wurde. Die Reform ist notwendig, auch über die Ziele besteht weitgehen…

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ChatGPT Hacks for Clinic Blogs: Boost SEO Traffic & Engagement | Enhancing Healthcare Blog with ChatGPT for Better SEO | Ep. 58 13:46

6M ago13:46

13:46

In the rapidly evolving digital landscape, healthcare clinics need to leverage advanced tools like ChatGPT to stay ahead in content creation and improve their healthcare SEO. ChatGPT is a powerful AI tool that can assist clinic owners in improving their blog posts. With a little AI help, your posts can easily become more engaging and effective, whi…

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Driving Value: Strategies for Digital Health Innovators | With Tray Chamberlin at The Alexander Group 26:00

6M ago26:00

26:00

Featuring Tray Chamberlin, Principal Consultant for The Alexander Group's Digital Health practice. We delve into the dynamic world of healthcare technology, and discuss strategies that successful companies are leveraging to thrive in today's ever-evolving commercial model. Find Tray's work at alexandergroup.com Watch the video for this episode on Y…

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