Hoezo zijn mannen en vrouwen gelijk? Ja, van die vraag word je meteen even wakker hè! Nou mooi, want dat is precies de bedoeling van deze driedelige podcast. In Expeditie Gender Gap onderzoeken radiomakers Petra Grijzen en Marlise Hamaker de verschillen tussen mannen en vrouwen op de Nederlandse werkvloer. Ja, het is 2017, maar nee, vrouwen en mannen zijn nog steeds niet gelijk.
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Interviews with marketing thought leaders about Brand & Demand
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Mark en Diederik worden geinterviewd door Bart van der Meeren en Tobias Pasma van 'Marketeers in de Tuin'
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Interview with Ferdinand Goetzen: Chief Growth Officer - Recruitee - “For every great agency, there are probably 100 mediocre ones”
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37:48
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Englishman Ferdinand moved to Hungary with his parents at a young age, not being able to speak the language he focussed on teaching himself programming and digital marketing. He then continued to work at small agencies and was able to explore the startup industry until he landed a job at Recruitee, a small, Amsterdam based, 12 person recruitment Sa…
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Rodger Beekman Chief Experience : PWC “Het is eigenlijk onmogelijk om alle expertise om een merk te helpen op het hoogste niveau in huis te hebben.” De vraag mbt het waarborgen van business, waar PwC van oudsher in gespecialiseerd is, is aan het veranderen van puur financieel naar andere menselijke en creatieve vakgebieden. Sinds 3 jaar staat in Am…
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Interview with Mark Appel: "The only thing left for external agencies is to bridge the gap between brand and demand."
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Mark Appel, marketing director of Exact has been responsible for the digital transformation of the entire marketing stack of both main business units of Exact. Growing it internationally from 50.000 licenses to 400.000 subscription users, more then 85% of which are new users. introducing social media marketing, CRM, display and SEA to the company a…
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Interview met Luc van Emmerik - head of international expansion - Felyx
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40:47
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Agencies of the future should offer all the support that a young company needs. At Foodora, a food delivery service, Rik van Emmerik experienced their growth from day one to their exchange listing. A giant leap with lots of learnings to share. Het had the budgets and balls to cover the whole city in pink for a bit of brand awareness. He now works a…
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Interview with Roman Stikkelorum, co-founder of Vruchtvlees
31:44
31:44
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Vruchtvlees, not the usual Amsterdam showpony Vruchtvlees is one of the Netherlands' most successful digital design agencies and awarded as European Agency of the Year. During their studies, the three of them already started their agency because there was too little attention for digital in class. Founded in the Dutch design tradition and trained b…
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Interview with Ward Cuiper, former strategist of Dawn, Virtue & Mindshare
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Independence is the most important asset for the agency of the future Ward Cuiper is a Creative Strategist. He taught himself social media marketing and subsequently gained experience at renowned advertising, content and media agencies such as Dawn and Mindshare. According to Ward there is a big gap between traditional creative agencies, media agen…
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Interview with Max de Vries, influencer-innovator and founder of The Rong Agency
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30:08
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Influencers are the agencies of the future In our first Agency of the Future podcast, we sat down with influencer-innovator and founder of The Rong Agency, Max De Vries. Max has a laundry list of experience. He is responsible for making the first branded content series in NL, helped to kickstart Virtue - the agency created by Vice - in the Netherla…
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In de eerste aflevering van Expeditie Gender Gap onderzoeken Petra Grijzen en Marlise Hamaker de loonkloof tussen mannen en vrouwen. Hoe zit het nu echt? Het Gender Gap rapport van het World Economic Forum was vorig jaar de aanleiding voor Petra’s ministaking. Deze actie zorgde voor ontzettend veel reacties. In de podcast gaan we in gesprek met hoo…
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Iedere vrouw heeft er wel eens mee te maken: seksisme. Ook op de werkvloer. Petra en Marlise hebben ’t onderwerp jarenlang genegeerd, maar door de ministaking kwamen de verhalen los bij vrouwen in hun omgeving. En ze hebben zelf ook ’t een en ander meegemaakt. In deze aflevering vertelt D66-Europarlementariër Marietje Schaake over haar ervaringen m…
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Sommige bedrijven blijken al actief bezig te zijn om de gender gap in eigen huis te dichten. Hoe doen ze dat? En wat krijgen ze voor elkaar? Petra en Marlise praten met onder andere Marjan van Loon (president-directeur van Shell), Bojana Snijders (onder andere bekend van MasterChef) en Keklik Yücel (voormalig Tweede Kamerlid voor de PvdA). Yücel pr…
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‘Expeditie Gender Gap’ is vanaf 9 april te beluisteren.저자 Petra Grijzen & Marlise Hamaker
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