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Book Marketing Mania - Start a Podcast, Guest on Podcasts, Grow Your Author Platform

Kim Stewart, Podcast Coach for Nonfiction Authors, Christian Entrepreneur

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Build your audience and reach new readers on podcasts. Here on Book Marketing Mania you’ll learn to use podcasting as a guest and host to grow your author platform, market your book long before and long after your book release, and steward your message in a way that honors God and your time. Connect with your host, Kim Stewart, Podcast Coach for Nonfiction Authors, at https://kimstewartmarketing.com.
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=============================================================== Looking for the BEST Podcast Editing AI Available? Look no further, as DESCRIPT is IT! Check it out here: https://get.descript.com/wmgjcxwq2rwa =============================================================== Starting a podcast? Then this show is for you! A podcast about starting and growing a podcast. We cover the ins and outs of what it takes to successfully launch and grow your podcast! Just getting started? If so, the best wa ...
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📲 Send Kim feedback on this episode As we get ready to turn the page on a new year, you may be facing the transition of your child graduating from high school this spring. I remember the pride and joy of that time for my boys, but I also remember it being a really hard year for me as a mom. So when I connected with Karen Jolly in Jenna Kutcher’s Go…
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Send us a text In episode forty-five of Podcasts Suck, Sebastian Rusk dives into the world of podcast guesting and shares valuable insights on how to get booked on other podcasts. Tune in for valuable insights and practical advice on how to navigate the podcast guest landscape effectively! TIMESTAMPS [00:01:09] Getting booked on podcasts. [00:05:01…
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📲 Send Kim feedback on this episode If you have an idea for sharing your hard story in your book in a way that serves and impacts others, you're going to love today’s conversation with my new friend, Mandy Capehart. Mandy is a Certified Grief Educator & Trauma Professional, author of “Restorative Grief: Embracing our losses without losing ourselves…
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📲 Send Kim feedback on this episode If you’re struggling with serving your target readers and showing up as your authentic self, you will love this conversation today with my new friend, Kelly Thompson. Kelly hosts The Genius in You podcast, and helps women market their coaching businesses without posting content 24/7. Kelly shares about her podcas…
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📲 Send Kim feedback on this episode How do you genuinely share about your book with the ones who need to read it the most? You're going to love this conversation with my special guest, Jessica Hurlbut, author of Unlimited Motherhood and co-host of The Full Spectrum Parent podcast. Jessica shares about using your God-given influence to connect with …
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📲 Send Kim feedback on this episode We often talk about marketing your book before it's published but what does that really look like? Especially on a podcast? That’s the question we’re answering today with my special guest, Billie Jauss. Billie is the author of several books including Baseball Family: Nine Core Qualities for Developing Healthy Rel…
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📲 Send Kim feedback on this episode Have you felt benched by life’s circumstances and are now wondering how the heck do you get back in the game of book marketing and podcasting? That’s the question we’re answering today with my special guest, and podcasting client, Toni Thrash. Toni is a certified life coach and hosts the Start Your Comeback podca…
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📲 Send Kim feedback on this episode Want to make an impact with your writing but don't know how? Contrary to popular belief, you don’t have to use social media to reach your target readers. Whether you're building your audience, or want to reach even more readers to market your book, you’ve invited to join me for a free one-day event hosted by my f…
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Send us a text In episode forty-four of Podcasts Suck, Sebastian Rusk explores the realities of podcasting and the challenges faced by new podcasters. He discusses a recent post by Alex Hormozi that highlights how only 10% of people who start a podcast make it past their first episode, and only 1% reach 21 or more episodes. Tune in for some valuabl…
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📲 Send Kim feedback on this episode If you get anxiety when it comes to marketing your book, this episode is for you! My sweet friend and client, author Healey Ikerd, is here to share tips to help you overcome worry and self-doubt from a Biblical point of view. Healey is a Licensed Professional Counselor and the author of "Changing Your Feelings: A…
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📲 Send Kim feedback on this episode Are you an author wanting to take your God-given message to the stage or behind the mic on a podcast? My new friend, author and speaker Marnie Swedberg is here to share how you can customize your book topic to each platform (and time limit) in a way that serves your audience best. Marnie also shares about her exp…
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📲 Send Kim feedback on this episode Have you been hesitant about writing your hard story? Today my new friend Kim Sorrelle shares about her journey to finding the true meaning of love as she wrote (and marketed) her book, Love Is: A Year-long Experiment of Living out 1 Corinthians 13. Kim and I connected on PodMatch and I can't wait for you to also…
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Send us a text In episode forty-three of Podcasts Suck, Sebastian Rusk discusses the extreme importance of not editing your own podcast episodes. He dives into the benefits of delegating editing work to professionals, emphasizing the value of time and quality in podcast production. Tune in to learn why it's crucial to focus on what you do best and …
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Send us a text In episode forty-two of Podcasts Suck, Sebastian Rusk shares valuable insights on how bulk recording can help you stay ahead in your podcasting game, streamline your production process, and create more opportunities for your show. Tune in to learn how bulk recording can make your podcasting journey smoother and more efficient! TIMEST…
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Send us a text In episode forty-one of Podcasts Suck, Sebastian Rusk dives deep into the transformative power of starting a podcast. He shares personal stories and insights and challenges listeners to step out of their comfort zones and into a new version of themselves. Tune in to the importance of taking action, getting uncomfortable, and showing …
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📲 Send Kim feedback on this episode Taking my annual short summer break and can't wait to be back with new episodes Friday 9/6. Thanks for tuning in, I'm so grateful! LET'S CONNECT: Instagram Linkedin BOOK A STRATEGY SESSION: https://kimstewartmarketing.com/podstrategy저자 Kim Stewart, Podcast Coach for Nonfiction Authors, Christian Entrepreneur
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Send us a text In episode forty of Podcasts Suck, Sebastian Rusk discusses the importance of taking action even when you don't feel like it, and how prioritizing mental health can impact your podcasting journey. Tune in as we explore the intersection of mental health and podcasting, and learn valuable tips to support your well-being on this podcast…
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📲 Send Kim feedback on this episode This is part five of our summer series of interviews with new-to-me authors and publishers that I've connected with through PodMatch. Meet author Danielle Bernock who is sharing: -- her author journey and what’s working well to market her books -- Tips for writing a memoir that's not about you -- her experience w…
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Send us a text In episode thirty-nine of Podcasts Suck, Sebastian Rusk breaks down the ultimate podcast launch checklist to help you navigate the process smoothly from defining your podcast goals to planning out your content. Tune in as we share tips, advice, and what not to do when starting your podcast. ARTIFICIAL INTELLIGENCE SOFTWARE ChatGPT: h…
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📲 Send Kim feedback on this episode This is part four of our summer series of interviews with new-to-me authors and publishers that I've connected with through PodMatch. Meet author and pastor, Brenda Seefeldt, who is sharing: -- her author journey and what’s working well to market her books -- the unique church she started during the pandemic -- h…
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📲 Send Kim feedback on this episode This is part three of our summer series of interviews with new-to-me authors and publishers that I've connected with through PodMatch. Meet Stacy Kaye, author of Damaged Goods: A Devotional for the Slightly Imperfect. She's sharing: -- why she wrote her devotional and who her target reader is -- her #1 tip for wr…
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📲 Send Kim feedback on this episode This is part two of our summer series of interviews with new-to-me authors and publishers that I've connected with through PodMatch. Meet Michele DeFilippo, an author and founder of 1106 Design. Michele shares: -- the self-publishing services she provides for authors -- why she advocates for self publishing -- he…
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Send us a text In episode thirty-eight of Podcasts Suck, Sebastian Rusk dives into the essential topic of creating compelling content for your podcast. He also discusses the importance of engaging your audience and keeping them coming back for more. Tune in for insights on how to captivate your audience and grow your show! TIMESTAMPS [00:01:25] Com…
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📲 Send Kim feedback on this episode I’m excited to kick off a summer series of interviews with new-to-me authors and publishers that I've connected with through PodMatch. Meet Susan Gabriel, an author and co-founder of her own Christian book publishing company. Susan shares: -- how (and when) she helps writers make their publishing dreams a reality…
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Send us a text In episode thirty-seven of Podcasts Suck, Sebastian Rusk interviews Matt Shields as they discuss the ins and outs of using ads to promote podcasts, the importance of consistency, and the key factors that contribute to podcast success. Tune in to learn about the strategies, challenges, and opportunities in podcast marketing. TIMESTAMP…
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Send us a text In episode thirty-six of Podcasts Suck, Sebastian Rusk explores the importance of consistency in podcasting as he delves into how maintaining a regular schedule can lead to growth and better results for a podcast. Tune in for a deep dive into the key role consistency plays in the podcasting world. TIMESTAMPS [00:01:11] Consistency in…
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📲 Send Kim feedback on this episode Are you wanting to easily find guests for your podcast, or be a guest on podcasts but don’t know where to start? If only there was an easy way to outsource this work that wouldn’t break the bank, would you be up for it? Well there is and it’s called PodMatch and I can’t wait to share about it today! TRY OUT PODMA…
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📲 Send Kim feedback on this episode Let's wrap up this mini series on the importance of podcast reviews and talk about how and when you should ask for a podcast review, and a couple of tips on what not to do especially when it comes to asking your guests for a review. RELATED EPISODES: Why Podcast Reviews Matter (#127) How to Leave a Written Review…
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📲 Send Kim feedback on this episode If you're hearing from your listeners that they’ve written a review for your show, but you’re not seeing them, let’s make sure you know where to look to find all your reviews in one place. Reviews are not only great feedback for you as a host, but also social proof for potential listeners, so we’re also talking a…
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📲 Send Kim feedback on this episode Last week we talked about why podcast reviews are so important to podcasters and their listeners, and this week let’s talk about how to leave a written review for other people’s podcasts. That way you’ll know how easy it is to support your favorite shows and be able to easily share with your listeners how they ca…
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Send us a text In episode thirty-five of Podcasts Suck, Sebastian Rusk interviews Carlos Gil, a renowned speaker and marketer, to dive into the world of podcasting and entrepreneurship. They discuss Carlos's journey in the industry, from starting a sneaker and sports card business to transitioning to a new role as a brand evangelist. Tune into the …
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Send us a text In episode thirty-four of Podcasts Suck, Sebastian Rusk discusses podcast formats and the benefits of choosing an interview format, solo episodes, or a hybrid model. Sebastian also shares insights on why interviewing people can help build relationships and grow your business, while also emphasizing the importance of consistent social…
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📲 Send Kim feedback on this episode Let’s talk about podcast reviews and why they matter to you as a podcast host, to your potential listeners, to your potential guests, and to you if you want to be a guest on other people’s podcasts. RELATED EPISODES MENTIONED: Build Relationships with Hosts Before Pitching (#44) https://kimstewartmarketing.com/44…
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📲 Send Kim feedback on this episode I’m excited today for another author spotlight! On the show is my sweet online friend, author Naomi Fata. Naomi is the author of two books including Stitching Your Story Piece by Peace (a 13 week devotional releasing in October 2024). She's sharing about what's working well to market her books, especially LONG BE…
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Send us a text In episode thirty-three of Podcasts Suck, Sebastian Rusk discusses a unique approach to podcast advertising and sponsorships, focusing on creating opportunities for solopreneurs and small businesses to monetize their podcasts. Tune in to discover how to grow your podcast without getting bogged down by traditional metrics! TIMESTAMPS …
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📲 Send Kim feedback on this episode Summer is fast upon us. Time to make plans for whether you continue your current schedule of hosting or guesting, change things up a bit, or a take a much-needed break. Today's conversation is from my friend Amy Debrucque’s podcast, Life on Purpose. She invited me to be her guest last year to talk about savoring …
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📲 Send Kim feedback on this episode Last week, I attended the Podcasting Made Simple LIVE quarterly conference. It’s hosted by Alex Sanfilippo, founder of Podmatch and host of the Podcasting Made Simple podcast. I was taking notes like crazy on hosting and guesting and wanted to share 8 of my favorite takeaways with you. RESOURCES MENTIONED: Connec…
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Send us a text In episode thirty-two of Podcasts Suck, Sebastian Rusk discusses leveraging a podcast to grow your business. He shares personal experiences and strategies, highlighting the power of inviting potential business partners on the podcast. Tune in for insights on utilizing podcasting to make an impact on your business and brand, and gener…
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📲 Send Kim feedback on this episode Are you finding your schedule pack full of to-do’s as an author and always thinking “I don’t have time for THIS or THAT" to market my book? Or maybe you're having trouble just finding time to spend with God and in His Word on a consistent basis? Your heart will thank you for tuning in and hearing encouragement fr…
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📲 Send Kim feedback on this episode Today we're wrapping up this series on the power of private podcasting and I want to share some do’s and don’ts for hosting a private podcast as an author. RESOURCES MENTIONED: Hello Audio for private podcasting (try it out) https://kimstewartmarketing.com/helloaudio Buzzsprout for hosting your public podcast (tr…
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📲 Send Kim feedback on this episode In episodes 118-120 of our series on private podcasting, we talked about ways you can use one to grow your audience, and how to market it as a podcast host. Now let’s talk about how to market your private podcast to potential listeners as a podcast guest. RESOURCES MENTIONED: Hello Audio for private podcasting (t…
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Send us a text In episode thirty-one of Podcasts Suck, Sebastian Rusk challenges listeners to rethink their approach to podcasting and how it can radically change their lives and business. He provides valuable insights on why starting a podcast can solve social media content problems and offers practical tips on equipment, marketing, and creating e…
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📲 Send Kim feedback on this episode In episodes 118 and 119, we talked about ways you can use a private podcast to grow your audience. Now let’s talk about how to market your private podcast to potential listeners. In this episode we'll talk about marketing a private podcast as a podcast host. Stay tuned, next episode we'll talk about marketing it …
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Send us a text In episode thirty of Podcasts Suck, Sebastian Rusk dives into the world of podcasting and shares insights on how to start and monetize a podcast. He discusses the strategies to make money with your podcast by leveraging it for networking, building relationships, and converting leads into clients. TIMESTAMPS [00:01:02] Making Money wi…
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📲 Send Kim feedback on this episode Not ready to make the weekly commitment to host an ongoing show but DO want to use the power of podcasting to serve your target readers? Here's 12 ways authors can host a Private Podcast BEFORE and AFTER their book launch. RESOURCES MENTIONED: Hello Audio for private podcasting (try it out) https://kimstewartmark…
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Send us a text In episode twenty-nine of Podcasts Suck, Sebastian Rusk talks about the importance of titling your podcast episodes correctly to increase downloads and traction. We discuss how using SEO-friendly titles, detailed show notes, and transcriptions can make a significant impact on the discoverability of your podcast. ARTIFICIAL INTELLIGEN…
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📲 Send Kim feedback on this episode I love when I receive guest pitches from listeners who know my audience well and have a topic to share that brings incredible value to you! Today my friend Angie Baughman is here to share about using a private podcast to connect with your readers and grow your email list. Angie hosts the Steady On podcast, she’s …
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Send us a text In episode twenty-eight of Podcasts Suck, Sebastian Rusk discusses why starting a podcast on your own might not be the best idea. He highlights the numerous steps involved in launching a podcast and emphasizes the challenges of tasks like graphic design and audio editing for beginners. ARTIFICIAL INTELLIGENCE SOFTWARE ChatGPT: https:…
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📲 Send Kim feedback on this episode So who’s ready to finally launch your podcast and start serving your future readers? Let’s wrap up this mini series and talk about how to get your friends and followers excited about your podcast with ideas for your launch plan and content you can share with them before you launch your show. LET'S WORK TOGETHER: …
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📲 Send Kim feedback on this episode Now that you've set your podcasting goals and have your first 5 things in place, let's talk about what goes into your first few episodes, including your trailer. 🎙️ FAVORITE PODCASTING RESOURCES: Podcast Hosting: Buzzsprout Microphone: ATR2100x-USB Recording and Editing: Descript Recording on Descript Recording o…
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