최고 Samantha Brown 팟캐스트 (2024)

1
The Power of Copywriting in your Marketing with Taryn from Love Note 32:24

2M ago32:24

32:24

In this episode, we dive into the art and science of copywriting with Taryn Rapp, founder of Love Note Copywriting Studio. Taryn specialises in helping consumer brands develop their voice, ensuring that their messaging resonates with their target audience across every platform. We discuss the pivotal role copy plays in building recognisable and emo…

1
How a Viral TikTok Turned Saint Jack into a Beauty Brand Phenomenon 44:39

3M ago44:39

44:39

How a Viral TikTok Turned Saint Jack into a Beauty Brand Phenomenon In this episode, I chat with Beth Wilson, the founder of Australian beauty brand Saint Jack. Beth shares her inspiring journey from makeup artist to business owner, revealing how a viral TikTok video launched her makeup brush cleaner into the spotlight. She talks about the importan…

1
Turning TikTok Views into Revenue with TikTok Coach Maggie Bland 53:41

3M ago53:41

53:41

In this episode, I’m chatting with Maggie Bland, a TikTok coach and marketing strategist who helps business owners grow their visibility, build personal brands, and turn that into real sales through TikTok. Maggie shares her journey from social media manager to TikTok expert, and how a few key moments led her to build a successful coaching business…

1
Email Marketing - Where Beauty & Wellness Brands Go Wrong 11:52

4M ago11:52

11:52

Email marketing is a must-have in any marketing strategy, yet many beauty and wellness brands often feel that "email just doesn't work for my brand." The reality? They’re probably making one of several common mistakes. In this episode, I’ll dive into how to avoid these mistakes and share simple strategies to grow your email list to get you started …

1
Silk Digital's Anti-Agency Vision 18:44

4M ago18:44

18:44

In this episode, I dive into the essence of Silk Digital as the "anti-agency". Drawing from my extensive experience in both in-house marketing teams and traditional agencies, I shed light on the shortcomings of the agency model and how Silk Digital is revolutionizing the industry and partnering with my clients to build iconic brands. If you’re read…

1
Black Friday Marketing Prep - Your Game Plan For Success! 20:52

5M ago20:52

20:52

Get ready to crush your holiday marketing with this episode of the Silk Digital Marketing Mastery Podcast. In this episode, Sam takes you through your game plan to prep for a successful Black Friday / Cyber Monday / Christmas Holiday period. I'll cover what you should be focusing on each month from Aug - Dec and share some creative ideas to help yo…

1
Network With Confidence! 16:08

5M ago16:08

16:08

Most of us try to avoid networking and attending these events on own our because it can be awkward and uncomfortable! But this year I set myself a goal to attend more networking events to get out of my comfort zone and meet new people. And to my surprise, I now LOVE IT! I thought that I would share some of my recommendations and lessons that I've l…

1
Why email needs to be a priority in your business 16:58

5M ago16:58

16:58

Today, we're diving deep into email marketing and why it's crucial for your business. Sam chats about why email marketing is crucial and provides a checklist for getting started if you're new to email. If you’re ready to make your digital marketing as smooth as silk? Visit the website to learn more about how we can help you: https://silk-digital-ma…

1
Lights, Camera, Action! Mastering Video Content Creation For TikTok and Instagram Reels! 18:28

5M ago18:28

18:28

I’m baccccck! Excited to kick off season 2 with a hot topic on everyone's mind, VIDEO CONTENT. Love it or hate it, video content is here to stay and I want to give you all the tips and tricks I’ve learned along the way to make it not only easier to film video content BUT produce better quality videos! In this episode, I cover: My equipment toolkit …

1
Nourish, Balance, Compassion: Chloe's Holistic Philosophy for a Happier, Healthier Life! 43:15

1y ago43:15

43:15

Today's episode I'm joined by the wonderful Chloe from Mend Nutrition. Chloe is a nutritionist who is bringing a new perspective on nutrition and health by considering every facet that makes a person who they are. Her practice is driven by her core values - nourishment, balance & compassion. Some key takeaways from our conversation that I believe w…

1
Digital Marketing Predictions for 2024 28:38

1y ago28:38

28:38

2024 is almost here and in this episode, I'll be sharing my predictions and recommendations for areas of focus for your digital marketing. This episode has got me so excited for the new year and what is to come in the digital space! 2024 is the year of educating and empowering yourself to master your marketing, and if you're looking for the right s…

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Video Content Creation: Your Burning Questions Answered! 22:16

1y ago22:16

22:16

We're all aware of how crucial video content is on social media, but let's face it, we weren't exactly born as expert videographers. This often leaves us with a bunch of questions about effortlessly filming content. In this episode, I'll be tackling the most common questions I've received lately about creating video content! Ready to make your digi…

1
Beyond the Basics: Revealing the Real Marketing Mistakes You're Making 21:29

1y ago21:29

21:29

I like to do things a little differently and this episode is no exception! We're talking about MARKETING MISTAKES! This isn't your typical rundown of common mistakes. I'm here to delve into deeper, often overlooked aspects of marketing that I've learned through years of experience in the industry and my own business journey. If you're ready to move…

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Mastering the Holistic Multi-Channel Marketing Strategy 20:56

1y ago20:56

20:56

In this episode of the Silk Digital Marketing Mastery podcast, I'll be sharing the holistic marketing framework I personally use and recommend to my clients. It's not just about making sales; it's also crucial to build trust and foster ongoing relationships with your audience. I'll walk you through the framework step by step and provide a downloada…

1
Seeking Connection & Community Inspired Megan To Start Her Own Business 32:09

1y ago32:09

32:09

In this episode, I'm joined by Megan, founder of Six Rays Co. Megan is such an inspiration to many, as a single mum with 6 children we chat about: How she first started her business Being a big dreamer Her decision to quit her job and go full-time in her business Juggling life with children and a business The challenges she faced and how she has ov…

1
Authenticity Over Algorithms: Maddy Avery on TikTok Branding and the Power of Short-Form Content 39:46

1y ago39:46

39:46

I am excited to welcome special guest, Maddy Avery, the founder of Birdcage Marketing and Birdcage Marketing School. Maddy challenges the status quo, placing emphasis on authenticity over algorithms. She's convinced that the most successful businesses are those that stand out rather than fit in. With a deep passion for brand transformation, Maddy b…

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Let's talk about TikTok for your brand - Part 2 - TikTok Content Creation 31:10

1y ago31:10

31:10

In this episode of the Silk Digital Marketing Mastery Podcast, Sam dives into the world of TikTok content creation. This is the second part of a two-part series dedicated to helping brands understand the importance of TikTok and how it can be leveraged for marketing success. Sam provides valuable insights, predictions, and analysis on the platform,…

1
Let's talk about TikTok for your brand - Part 1 23:56

1y ago23:56

23:56

In this episode of Silk Digital Marketing Mastery, I dive into the world of TikTok and how your brand can leverage it in your marketing! I've noticed that there really isn't a lot of information out there (for free) for brands to learn and understand the power of TikTok and I want to share that with you in this 2 part episode! I'll share my valuabl…

1
Becoming an Iconic Leader with Mindset & Business Mentor, Jess Williamson 51:13

1y ago51:13

51:13

Becoming an Iconic Leader with Mindset & Business Mentor, Jess Williamson. Jess is a powerhouse when it comes to business and mindset. Not only has she scaled FIVE successful businesses in a variety of business models, but she is paving the way for female entrepreneurs not to have to ‘hustle’ to create illogical levels of success in their lives and…

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Building A Loyal Audience: The Key To Social Media Success 19:22

1y ago19:22

19:22

In this week's episode, I'm unpacking something that many brands seem to forget about on social media... Their audience! Understanding your audience is one of the most crucial elements to set you apart from the competition and build a fiercely loyal following. I'll also be sharing insights from a well-known TikTok/OnlyFans star whose latest product…

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How I generated 800 new email subscribers for a client with my Holistic Marketing approach 14:30

1+ y ago14:30

14:30

Can you imagine gaining 800 new email subscribers and making more than $7000 in sales within a month? Well, I achieved this astounding feat for a client utilising the power of my holistic marketing approach, and I'm thrilled to share this strategy with you. I cover: The reasons why it's time to move away from running 'like my post & tag your friend…

1
A little update from Sam 0:46

1+ y ago0:46

0:46

I'll be back shortly my friend! Download my FREE Email Marketing Ebook: https://silk-digital-marketing.captivate.fm/ebook To learn more about how we can work together, contact Silk: https://silk-digital-marketing.captivate.fm/contact Let’s be Instagram friends: https://www.instagram.com/silkdigital_ I'm on TikTok: https://www.tiktok.com/@sambrown.s…

1
Pursuing Your Passion: Olivia's Inspiring Story to Success and Self- Fulfilment. 36:07

1+ y ago36:07

36:07

In this episode, I’m joined by Olivia, founder of ANO, a cosmetic and skin clinic located in Shepparton. Olivia shares her remarkable journey of how her passion for cosmetic nursing led her to launch her business in the midst of the pandemic. She opens up about what she believes is vital for success, and her business and personal growth journey. We…

1
Facebook Ads Lesson: A Client Story 17:27

1+ y ago17:27

17:27

I’m diving into the fascinating world of Facebook ads, exploring what's possible and where we hit some roadblocks. I've got a compelling story to share about a client who had some challenges – a not-so-great website, no original content, and minimal branding – but was eager to run ads. Let's find out how it all turned out! Join me as we uncover the…

1
My Recap on the Gary Vee Mindset Matters Event 42:45

1+ y ago42:45

42:45

I attended the Gary Vaynerchuk Mindset Matters event in Melbourne and this is my HONEST recap from the event. The day included 5 guest speakers, including Gary that covered everything from mindset, marketing and creating a million-dollar business! Let’s be Instagram friends: https://www.instagram.com/silkdigital_ Come say hi on TikTok: https://www.…

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My Journey to Becoming a Marketing Expert in the Health, Wellness, and Lifestyle Industries 32:16

1+ y ago32:16

32:16

My Journey to Becoming a Marketing Expert in the Health, Wellness, and Lifestyle Industries I'm back for another solo ep! I'm thrilled to share my exciting journey with you all! Join me as I take you through my career path that led me to become a marketing expert in the health, wellness, and lifestyle industries. From my early days working in retai…

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Why holistic marketing is important for your social media success with Jess from J.E.S Solution Marketing 52:43

1+ y ago52:43

52:43

Holistic marketing is something that I wholeheartedly stand by for the social media success in your business and my guest today 100% agrees. Jess from J.E.S Marketing joins me today to talk about best practices of marketing and shares a story of working at a job for only 3 days after knowing exactly what not to do. Google ads vs Facebook ads Must d…

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Building the Business of Her Dreams with Sweet Darl’n Founder, Amanda Hastings 57:22

1+ y ago57:22

57:22

With big risk comes big reward and this is ever so true especially with my guest this week. Amanda Hastings, the Founder of Gourmet Marshmallow company, Sweet Darl'n joins me today to talk about building the business of her dreams. Amanda, with her inspiring mindset, shares her struggles of opening Sweet Darl’n around COVID-19, and her killer advic…

1
Expert Recommendations When it Comes to Running Facebook Ads 27:41

1+ y ago27:41

27:41

If you’re considering running Facebook ads for your business, even if you’re going to outsource it, this episode is for you. Today I’m sharing advertising tips and recommendations to get the best out of your advertising reach and setting yourself up for success. You’ll learn: Why your organic presence is so important How to utilise your abandoned c…

1
Balancing Motherhood, Business, and Emotional Intelligence with Shannen Hill 44:19

1+ y ago44:19

44:19

Understanding emotional intelligence can help you show up in your business and your personal life as the best version of you. And since business is such a huge personal development journey, I invited multi-business owner, mum of 2 girls and mindset coach, Shannen Hill to speak about being self aware and emotionally intelligent. You’ll learn: What i…

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Holistic Marketing - Your Business Can't Survive Without It 19:55

1+ y ago19:55

19:55

If you’re wanting to build a sustainable long-term successful brand and not a business that’s a one-hit-wonder, you need to focus on a holistic marketing strategy. In today’s episode I’m sharing what holistic marketing is and why your business can’t survive without it. Understanding the bigger picture of business goals How business and brand are di…

1
Spilling the Tea on your Most Frequently Asked Digital Marketing Questions 32:37

1+ y ago32:37

32:37

As the title suggests, today on the episode I’m spilling the tea in a Q&A style episode on my most frequently asked questions. We’re focusing mostly on email marketing and reducing the barriers to entry for new people to join your email list and why understanding your data and focusing on the creative is so important for running ads. You’ll learn: …

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An Introduction to Email Marketing and Why Your Business Needs It 20:42

1+ y ago20:42

20:42

If social media dies tomorrow, your email list will still exist. In today’s episode, I’m sharing why your business needs it, how to implement it within your overall marketing strategy and how to create personal connections within your community. You'll learn: About the 2 types of emails you can send Great tips for creating email campaigns Common em…

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Common Digital Marketing Mistakes and How You Can Avoid Them 25:32

1+ y ago25:32

25:32

After working in the marketing industry for quite some time, I wanted to shed some light on the most common mistakes I see brands making, and how you can avoid them in your business. In today’s episode, I’ll share how to implement new ways to take your business to a new level and attract the right customers with trust and authenticity and how you w…

1
Embracing Authenticity & Mastering Instagram Marketing With Emma Veness 47:16

1+ y ago47:16

47:16

Today on the episode, we’re talking about unleashing the power of photography, mindset in business and how to master Instagram with powerhouse photographer Emma Veness. Emma shares The difference between a normal brand photographer and empowerment photography and why waiting to get branding photos may be impacting your brand. I know from experience…

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Is an Aesthetic Instagram feed dead? Why consumers aren't following big brands on Instagram and more! A chat with Sam. 26:29

1+ y ago26:29

26:29

While I love the educational style podcast, to teach you new things in the marketing world, this episode is a little different. Today I’m chatting to you as a friend in business about why consumers aren’t following big brands anymore and how showing brand personality is the new aesthetic. What I Covered: The undeniable power of TikTok Why relatable…

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The Crucial Difference Between Social Media Posting and Advertising 22:27

1+ y ago22:27

22:27

When it comes to your customer spending money, they're going to go with the people they know, like and trust. So how do we build that? In today's episode, I'm sharing all you need to know about the difference between organic social media and paid ads, and it’s more than just a perfect aesthetic on your Instagram feed. You'll learn: Why social media…

1
3. Mastering Facebook Ads: What You Need to Know Before You Spend a Dime 17:15

1+ y ago17:15

17:15

It's easy to fall into the trap of thinking that Facebook ads will be the magic solution to your business success but that's not quite the case! Gone are the days of running a quickly created ad and leads would start pouring in. Ads these days takes a lot of focus, time, and energy to put into a well-thought-out strategy before most start seeing an…

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2. Unlocking Success with Omnipresence: The Importance of a Holistic Marketing Approach Across Multiple Channels 15:34

1+ y ago15:34

15:34

Remember when Instagram shut down for a day and every business owner and their dog was scared, not knowing when Instagram would return online? It would be pretty scary for a business that relies solely on one platform to achieve its business results. This is why incorporating a holistic marketing approach across multiple channels and platforms is s…

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1. How a Client I Never Met Before Inspired Me to Start My Own Business 28:04

1+ y ago28:04

28:04

This is not just another boring business podcast, this podcast dives into elevating your digital marketing to create success as a female founder. You will gain insider knowledge in all things digital marketing. With this podcast, you will create irresistible marketing messages to connect with your dream customers, establish an unbreakable brand ide…

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Welcome to Silk Digital Marketing Mastery! 1:24

1+ y ago1:24

1:24

Are you a small business owner wanting to feel confident with your marketing and understand the vital role it plays in growing your business? You're in the right place! Silk Digital Marketing Mastery is here to provide you with practical advice and recommendations that don't overcomplicate and confuse you. Whether you're just starting out or a seas…

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