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Small Business Edge by Ceterus gives insight, inspiration, and advice for small business entrepreneurs from experts who have done it first hand. Entrepreneurship is more popular than ever before, but in the hype around startups and solopreneurs, the silent majority of entrepreneurs are ignored. T.K. Coleman brings you the stories of these entrepreneurs. The small and medium-sized business entrepreneurs who account for the vast majority of U.S. businesses and employment. From restaurant to fr ...
 
Learn how to use the Duct Tape Marketing System created by John Jantsch, widely regarded as the world's most successful small business marketing system. Our practical how-to tips, advice, and real-life examples will teach you what you need to know to implement this system in your business. Take the mystery out of your marketing and get inspired to grow your business! Marketing topics covered on the podcast by Kevin Jordan from Redpoint Marketing Consultants will include marketing strategy, i ...
 
There are several approaches to growing or scaling a small business. Some would recommend growth hacking strategies for aggressively marketing your products or services. In contrast, others would say that the only way to cross $10 mil in revenue would be through inorganic growth. If you asked any business owners or executives, 90% of them, including ME, suffer from dream-reality confusion—some claiming their growth ambitions to be as high as 3x in the next three years. Yet, the stark reality ...
 
Growth is only hard when your business isn't built for it. Break the Ceiling is the podcast for agencies & consultants who want to break through self-imposed growth ceilings by shirring up their operations and increasing capacity, so they can take their growth from stalled to skyrocket, without working more or hiring the wrong people. Host Susan Boles sparks new ideas and solutions for all your biggest growth headaches to conquer bottlenecks, ease workflows, and get your business on track to ...
 
Tom Libelt from SmartBrandMarketing.com brings over two decades of marketing and sales experience. The goal of the show is to bring on the best possible guests to share their sales, marketing and branding strategies along with insights from their active and passive businesses to help you gain an edge and be ahead of the curve with your marketing efforts. Since 2018 one of the main focuses of the show is online course creation and online course marketing. Tom has helped over a 100+ course cre ...
 
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show series
 
There are a lot of definitions around LEAN. But implementing it right is easier said than done. Most companies fail to implement LEAN because they focus more on tools than focusing on strategy. It's a change in thinking, the way you do your business. It's the kind of SOPs you want to follow in your business and how flexible you want to be around th…
 
There is always so much at stake with ERP implementations. One plus one is perhaps eleven when it comes to deploying ERP. They are never just technology deployment. The companies that promise the world to their teams based on the overstated claims from technology sales professionals might encounter varied emotional responses from their leaders, lea…
 
How's your capacity feeling these days? Getting a lot done? Or, like me, have you been hitting that pandemic wall hard? Over the last few weeks, I've been exploring the idea of maintenance mode in business, and today I want to shift from exploring the IDEA of maintenance mode into more tactical applications. If YOU wanted to move your business into…
 
Product pricing is more than just the dollar amount printed on the packaging or pricing labels. It drives consumer behavior, affects the customer experience, and impacts the bottom line. Right pricing strategies could catalyze your growth and provide a competitive advantage. On the other hand, overly promotional pricing strategies could be counterp…
 
ERP contracts are inherently crafty. If you don't have experience buying an ERP, you might want to get your contracts reviewed with a consultant who has several years of experience reviewing ERP contracts. You might think of purchasing an ERP as a subscription package, but an ERP system implementation has more nuances in the form of data ownership,…
 
Mobility can increase the efficiency significantly of your warehouses, from automating your data entry to voice-enabled picking. But how to plan for a mobility journey? Is it as simple as picking a bunch of bar code readers from the market and be mobile? Or do companies need to plan based on their size of the warehouse, ergonomics needs, and effici…
 
Visionary or Integrator? Startup or Maintenance CEO? In the world of business, there is no shortage of ways to categorize your leadership style and the way you operate. But maybe in the real world, it's not quite so distinct. I LOVE quizzes and personality tests and different ways of categorizing my personality, my skills, and how I think about thi…
 
Have you had challenges engaging with your customers? Do you lose prospects just because you could not call them timely? Do you have challenges in finding net-new prospects? Do you have capacity issues in your sales department? How deeply do you understand how your prospects may be interacting with your website? These are the questions you will hav…
 
Gears are among the most foundational parts of machines, ranging from food delivery equipment to medical devices. While we all may recognize the prevalence of gears, how many of us know that manufacturing gear is almost like surgery? Yes, that's the kind of precision and expertise required to manufacture gears. Manufacturing them could even be more…
 
Most people think of customer experience as providing the best customer service. But, in reality, it's much bigger than that. It's about removing the friction and choppiness from each channel. It's making the experience personalized while not compromising on scalability. The customer experience innovation requires a rounded approach, starting from …
 
Sometimes it takes more than one try to really nail the execution of an idea. Creating scalable systems isn't necessarily intuitive and it runs counter to most of our narratives about how hustling hard and creating more is the path to success. I propose that the path to success is actually radical consistency. As I was looking around for guests for…
 
As your business grows, it's hard to find that Goldilocks zone of inventory so that neither you lose on opportunities nor lock your cash down. Sales and operations planning is easier said than done. The problem becomes more complex when you might have a high-mix of your products, especially if you might be tracking your KPIs manually or on a spread…
 
They say that numbers add up. It couldn't be more true about tail spend, which is the non-strategic spend that most companies don't care for. The problem becomes far serious if they may not have true visibility into tail spend or if they misclassify the tail spend. This issue typically leads to companies losing millions of dollars in potential cost…
 
Most organizations focus on growing revenue. Sure, getting revenue is always the hardest part. But did you know that the increased time between earning revenue and collecting cash could result in giant write-offs impacting your growth? Also, how would you define the right customers to focus on? Would it be based on revenue or their ability to pay? …
 
I've been spending a lot of time this year thinking about capacity. A lot of the work I do focuses on helping clients streamline their operations to increase their capacity without increasing their costs or business complexity. ScaleSpark actually started as an outgrowth of me running businesses and holding a full-time job. We owned a guest ranch a…
 
Data is the new oil. But collecting data could also mean distracting your operators from focusing on jobs. Moreover, just because you collected millions of data points, drawing insights or meaning could be challenging if your systems are siloed and don't communicate with each other. Finally, the data quality issues may result in poor sales and oper…
 
Digital Twin has been around for a long time. But is that just marketing hype? Is it just a fancy term for data gathering? What are the core challenges digital twin solves? Is that supposed to help overworked maintenance departments and extracting stories from each machine? Could it help in reducing waste and improving product quality? These are th…
 
Are we already out of the woods from COVID? Should you be bullish on the economy? How should you plan your investments for this year? Can you comfortably plan for long-term investments? How would the new normal look? What disruptions can you expect in your supply chain? What new consumer trends can you expect? What workforce changes can you expect?…
 
I’m working on some really cool updates for my course, Not Rocket Finance – releasing at the end of March! – so I’m going to take a very short break from releasing new episodes to give myself some breathing room to finish those updates. For the past couple of weeks, I've been re-releasing episodes that are the best cuts from three of my very favori…
 
As your company grows, you might feel the need for software as you encounter each problem. The software landscape is hard to navigate, and if you don't understand the role each system, such as ERP, E-commerce, and CRM systems play. You could create an extremely patchy architecture, which typically results in significant admin overhead and conflicts…
 
No one appreciates uncertainty. It is even more frustrating when the uncertainty may not be in your control. And if you are an executive of a company, navigating through difficult times has a toll on everything. The uncertainty could be related to macroeconomic trends such as recession, trade tensions, or merely changing consumer behavior. These ma…
 
Building a high-performing sales team requires more than just winners and the winning product. It requires the right compensation structure, refined customer groups, and a deep understanding of their needs. But is that enough for sustained growth? What do small to medium-sized businesses miss that struggle to grow? Whose responsibility is to genera…
 
I’m working on some really cool updates for my course, Not Rocket Finance – releasing at the end of March! – so I’m going to take a very short break from releasing new episodes to give myself some breathing room to finish those updates. For the next three weeks, I'm going to re-release episodes that are the best cuts from three of my very favorite …
 
Running manufacturing operations is not easy. But if you are running a machine shop that produces complex parts in short runs, the switch over time between jobs or additional time spent in bringing material to machines could have significant profitability and growth challenges. Also, if your data collection and entry is primarily manual, you might …
 
It's very rare to relate reshoring initiatives with costs saving and sales growth. It's typically the opposite. However, if you account for all the costs and risks involved with offshoring or near-shoring, including geopolitical risks, reshoring initiatives can help grow a company. In today's episode, we have our guest Harry Mosner from Reshoring I…
 
When you think of print marketing, what comes to your mind? Perhaps flyers or coupons? But print marketing is much more than that. There have been some exciting trends lately with print marketing, where the print packaging includes QR codes that can take you to a web page to improve customer experience. The print industry is way cooler than you wou…
 
I’m working on some really cool updates for my course, Not Rocket Finance – releasing at the end of March! – so I’m going to take a very short break from releasing new episodes to give myself some breathing room to finish those updates. For the next three weeks, I'm going to re-release episodes that are the best cuts from three of my very favorite …
 
Who doesn't enjoy drinking wine? But did you know that wine distribution is very complicated, similar to Cannabis or Tobacco businesses? And if you are selling in Canada, especially in Ontario, there is a different complexity level as everything is so monopolized and govt controlled. In today's episode, we have our guest Nelson Aberu from 3050 Impo…
 
Product packaging is as important as the product itself. Poor packaging could cause issues with delivery, failures, and increased returns. These issues typically lead to a bad customer experience. In today's episode, we have our guest Mark Oser from Anteris Consulting Group, who discusses How to launch new products by simply changing the packaging.…
 
Do you care for your vendor relationships? Well, your vendor relationships are as important as your customer relationships. If you are dealing with international vendors such as China, Mexico, or India, your relationship with vendors and understanding of their culture could impact your bottom line and growth. In today's episode, we have our guest F…
 
Have you thought about leaving Facebook? Or what would happen if you pulled your advertising and ditched the Facebook pixel? How are YOU getting feedback about whether or not your marketing efforts are "worth it"? All this month, I've been talking about digital privacy and online security and sharing how I researched and implemented a privacy-first…
 
How busy is your shop floor? How occupied is your team? Are your machines always running? Are you happy with your growth and operational efficiency? While you might be content with what you have right now, the question is, why would you not make more money if you could without increased efforts or resources. In today's episode, we have our guest Pa…
 
COVID has been harsh on everyone. But if you have a COVID incident in your facility, not only will there be significant disruption with your operations, but there may also be additional overhead of reporting for your already overworked HR department. What can facilities do to manage their facilities better while taking care of their employees' heal…
 
We all understand the power of social media and influence. But how to build authority and your tribe on social media? What works when it comes to building a large audience around your expertise and interests? Is it the subject-matter expertise, industry awareness, or something else? These are the questions you will have if you wish to have a strong…
 
When I was first thinking about what privacy-focused marketing meant, I asked a few of my favorite marketing friends: if THEY were going to do privacy-focused marketing, what would they do? Universally, everyone came back with the answer of podcasting and SEO. Podcasting is one of the very few places in the world of media still without automatic di…
 
Selling complex products involving several buyers is challenging. Each buyer persona is different. Each channel they prefer to hang out with is different. And each piece of content needs to have appropriate messaging that resonates with the customer persona you are targeting. But the most crucial element of mapping your customer journeys would be t…
 
Remember going to a well-organized library or a store where you didn't need the endless merry-go-round to find the product or book you wanted? That's the power of clean data and organized systems. For manufacturing and distribution companies with the never-ending need for balancing control and agility, the task is easier said than done. You might h…
 
Why should SMB companies be investing in technology during the downturns such as COVID? What could be some of the low-hanging fruits for executives to consider during the downturn? Why investing in technology is a wise idea during the downturn? These are some of the questions you will have if you are managing a business during COVID. In Today's epi…
 
This month on the podcast, I'm talking about privacy and security. Those are actually two different aspects of overall cybersecurity. I really love the definition of these two from the Fathom analytics blog about the difference between digital privacy and online security (I'll link to it in the show notes). It says: Digital privacy protects our per…
 
While Software-as-a-service has made the buying and implementing enterprise software such as ERP easier, evaluating SAAS options is never easy. With so much at stake with growth, understanding the implications of a cloud infrastructure provider is essential. You will still have tons of questions such as security, location of your data, and vendor l…
 
The metal fabrication industry has several nuances that don't exist in generalized manufacturing. The metal fabrication industry also has unique challenges such as sustainability that increase operational overhead. Finally, the unique manufacturing process and interactions with different stakeholders increase the process complexity. In today's epis…
 
The last three years have changed the way businesses operate, with podcasts and video becoming the most consumed media for information consumption. With 80% of the B2B sales decisions are being influenced by industry influencers and consultants, today's businesses need to be thought leaders in their spaces. But who drives thought leadership in a co…
 
Last summer, I started really thinking about values. What values do I have that I want to make sure I'm building into the DNA of my business? When it came right down to it, I realized that my core value—the one I wanted to make sure lived in every essence of my business—was safety. The work I do with clients requires trust and vulnerability. It’s i…
 
ERP systems are perceived to be complex. But why are they so hard to implement and learn? How do usable systems differ from the other complex systems? Does technology play a role in user experience? Why are ERP consultants so expensive, and why are they so critical for an effective ERP implementation? These are some of the questions you will have i…
 
If you are an SMB lifestyle business and have had growth challenges, your end goal could be selling to an investor or a PE firm. Even if you are a second or third-generation business, your business' chances of survival would be slim if you don't follow the modern procedures for running your business. Operating a business has become even harder as t…
 
Managing the quality of your product is not only required to provide a consistent customer experience. It may also be a requirement by customers and regulatory bodies in specific industries. The necessary amount of effort in getting certified and audited cannot be underestimated, with significant financial risks for non-compliance. In today's episo…
 
The choices we make about how to earn, save and spend our money all ultimately come down to how we think and feel about money - and work. And whether or not you're "successful" with your financial choices is all a matter of your perspective. That’s why understanding and thinking about how you define success has a lot to do with whether or not you'r…
 
Business buyers have a unique way of evaluating businesses. If your end goal is to sell your business, you may want to know what buyers value in a business as an asset to align your growth plans with their needs. Do buyers put more value on the team or the roster of clients? Do they emphasize more on technology or products? Would you get a higher r…
 
Growing a business is challenging. You might require newer facilities. Your employees might be overworked and might ask for additional resources. The process of growth could feel overwhelming, especially with operational challenges. You might feel that you are spinning your wheels. And your efforts are not paying off. In today's episode, we have ou…
 
When you think of growth barriers, you might not think of corporate bullying and executive toxicity. Sure, every company has its share of issues. But how bad can toxicity and bullying get? Can it be catastrophic for companies? Can it cause fatalities? Can it invite lawsuits? If yes, they are significant financial and legal risks that have a massive…
 
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