Podcast by The GW Hatchet
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Getting to the Bottom Line: Conversations to help business owners maximize revenue, profit, and cash flow
Stephanie Smith
Whether you're looking to boost your profits or simply gain a clearer understanding what drives business success, "Getting to the Bottom Line" is your ultimate guide to unlocking the strategies and secrets behind sustainable growth and the financial freedom you deserve. Tune in and discover how to turn your business goals into tangible results, one insightful conversation at a time.
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Democratic, Republican students come together in listening circles after Charlie Kirk's killing
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10:48On this episode of Getting to the Bottom of It, co-hosts Max Porter and Lizzie Jensen attend bipartisan discussions hosted by student groups after the assassination of conservative activist Charlie Kirk and speak with attendees and organizers about the future of American politics.저자 The GW Hatchet
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The 5 Profit Drivers Every Entrepreneur Must Know with Stephanie Smith
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10:24In this solo episode of Getting to the Bottom Line, host Stephanie Smith, founder of New Light Financial Solutions, dives deep into a problem many high-earning entrepreneurs face: “Why don’t I have more profit even though I’m making sales?” Stephanie breaks down the 5 key profit drivers—Cost of Goods Sold, Payroll, Marketing, Operating Expenses, an…
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On this episode of Getting to the Bottom of It, co-hosts Max Porter and Lizzie Jensen sit down with assistant news editor Gianna Jakubowski covering the University administration and finances beat and news editor Ella Mitchell covering metro news to rehash the top Foggy Bottom and GW stories from this summer.…
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Building Your Million Dollar Network Without Cold Calling with Devin Sizemore
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24:00In this episode of Getting to the Bottom Line, host Stephanie Smith is joined by serial entrepreneur and networking strategist Devin Sizemore to unpack the real value of relationships in business. Forget the outdated, transactional approach to networking — Devin shares a refreshing, practical system for building a network that doesn’t just generate…
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Unlocking Profit Through Podcasting with Kim Parkinson
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26:36Tired of posting episodes that never seem to move the revenue needle? In this episode of Getting to the Bottom Line, host Stephanie Smith, founder of New Light Financial Solutions, sits down with Kim Parkinson, certified Podcast Growth Coach and host of Podcasting for Spiritual Women, to unpack the real drivers behind a profitable show. Kim’s journ…
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Five Ways to Boost Revenue with New Light Financial Solutions
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13:11In this episode of Getting to the Bottom Line, host Stephanie Smith of New Light Financial Solutions is joined by her husband and business partner, Kris Smith, for a practical breakdown of five key revenue drivers that every business owner should understand. While many entrepreneurs believe increasing sales volume is the only path to more profit, S…
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Thinking about selling your business someday—whether that day is next year or 10 years out? In this episode of Getting to the Bottom Line, Stephanie Smith sits down with lifelong entrepreneur and exit-planning coach Pete Mohr to unpack what “exit ready” really means. Pete explains why the right time to plan your exit is now and how the daily pursui…
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In this solo episode of Getting to the Bottom Line, host Stephanie Smith shares a childhood story about a lemonade stand gone wrong—and how it perfectly mirrors what many business owners experience today. No leads. No conversions. No revenue. Stephanie breaks down two essential financial drivers every business owner must understand: leads and conve…
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Boost Your Revenue with Qualified Leads with Janine Hayden
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24:14In this episode of Getting to the Bottom Line, Stephanie Smith sits down with Janine Hayden—owner of Hayden Digital Group and lead-qualification expert—to uncover exactly how smart funnels and interactive quizzes can turn cold prospects into paying customers. Janine shares her journey from self-taught coder to sales-enablement strategist, and expla…
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In this solo episode of Getting to the Bottom Line, Stephanie Smith tackles one of the most misunderstood topics in small business: cash flow. While most business owners obsess over profit or revenue, the real reason businesses fail is a lack of cash. Stephanie walks you through why cash—not profit—is the lifeblood of your business, how to track it…
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GW Ice Hockey president discusses the Washington Capitals' historic season
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6:24On this episode of Getting to the Bottom of It, host Max Porter speaks with Kieran Laffey, the president of GW Ice Hockey, about Alex Ovechkin's record-breaking season and the Washington Capitals' Stanley Cup playoff hopes.저자 The GW Hatchet
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In this solo episode of Getting to the Bottom Line, Stephanie Smith breaks down a topic that every business owner needs to understand but few actually master: the difference between revenue, profit, and cash flow. If you’ve ever wondered why your sales look great on paper but your bank account still feels tight, this episode is for you. Stephanie w…
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How to Turn Customers into Raving Fans with Eric Dingler
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36:49Marketing doesn’t have to be overwhelming or expensive—especially when you have a clear framework to follow. In this episode of Getting to the Bottom Line, Stephanie Smith sits down with global marketing strategist and digital nomad Eric Dingler to break down the four essential stages of his Marketing Momentum Framework: Awareness, Consideration, P…
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Former Student Government Association presidents provide updates on post-presidencies, give advice to current candidates
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10:04On this episode of Getting to the Bottom of It, host Max Porter speaks with John Richardson, the SGA president between 2011 and 2012, and Nick Gumas, the SGA president between 2014 and 2015, about life after office and the upcoming SGA elections.저자 The GW Hatchet
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Ukrainian-American student dives into Russo-Ukrainian War peace talks, personal impact
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11:10On this episode of Getting to the Bottom of It, host Max Porter speaks with Vladyslav Zaytsev, a first-year and a member of the GW Ukrainian-American Student Association, about the negotiations between the U.S., Ukraine, and Russia.저자 The GW Hatchet
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Why Your Money Mindset is Blocking Your Cash Flow with Pericles Rellas
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31:54In this powerful episode of "Getting to the Bottom Line," I sit down with Money Mindset Expert Pericles Rellas to talk about the hidden beliefs and subconscious patterns that silently sabotage business success. With over 25 years of experience, Pericles has helped individuals and entrepreneurs reset their "financial thermostat"—the internal setting…
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How to Turn Existing Customers into Repeat Buyers with Andrew Laws
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32:00What if the key to growing your business wasn’t just getting more leads, but keeping the customers you already have? In this episode of Getting to the Bottom Line, I sit down with Andrew Laws of Yeso I.O. to talk about one of the most overlooked but powerful business drivers: customer retention. We explore creative ways businesses can re-engage pas…
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GW alum discusses work on upcoming memorial honoring journalists killed
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9:21On this episode of Getting to the Bottom of It, host Max Porter speaks with reporter Aidan Farrell about his conversation with Alan Harwood, an urban planner who has helped plan the Fallen Journalist Memorial in D.C.저자 The GW Hatchet
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Avoiding Costly Cyber Mistakes in Your Business with Justin Kane
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33:38In today’s digital world, cybersecurity isn’t just for big corporations—small businesses are now prime targets for hackers, phishing scams, and data breaches. In this episode of Getting to the Bottom Line, I sit down with Justin Kane, CEO of DoubleChecked, to discuss the most common cybersecurity mistakes business owners make and how to protect you…
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Uncovering Hidden Gems: How Website Analytics Can Boost Your Bottom Line with Philippa Gamse
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27:45Step into the world of web analytics with our guest, Philippa Gamse, who brings over 25 years of expertise in digital marketing strategy and analytics. Philippa takes us on a fascinating journey, sharing how businesses can transform raw data into impactful strategies that drive profitability. We explore the nuanced art of optimizing calls to action…
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Student TikTok creators face uncertainty on app, brace for potential ban
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9:27On this episode of Getting to the Bottom of It, host Max Porter speaks with student TikTok creators Marwa Medjahed and Cierra O'Sullivan about the Trump administration’s pause of a ban on TikTok and where they see the app heading next.저자 The GW Hatchet
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Conquering Chaos: How Business Owners Can Take Back Control with Scott Beebe
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24:36What if you could transform chaos into clarity and reclaim control over your business operations? Join us as we uncover the intriguing journey of Scott, the visionary founder of Business on Purpose, who shares his extraordinary shift from telemarketer and pastor to becoming a transformative business coach. Scott's mission is to liberate business ow…
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Unlocking Sales Success Through Personality Styles with Nancy Zare
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26:05Unlock the secrets of successful sales with Nancy Zare, the renowned sales whisperer, as she joins me, Stephanie Smith, on "Getting to the Bottom Line." Nancy's unexpected journey into sales began in her childhood, navigating her parents' rocky marriage. She has since transformed those experiences into a powerful likability system that aligns commu…
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DC ACLU breaks down the fate of DC statehood under second Trump administration
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10:45On this episode of Getting to the Bottom of It, co-hosts Max Porter and Lizzie Jensen follow reporter Aidan Farrell's sit down with Amber Taylor from the ACLU of D.C. to discuss the future of D.C. statehood activism under a second Trump administration and looming threats to DC's Home Rule.저자 The GW Hatchet
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Mastering SEO for Long-Term Business Growth with Brandon Leibowitz
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25:45Unlock the secrets of digital success with Brandon Leibowitz, the mastermind behind SEO Optimizers. Ever wondered how SEO can change the game for your business without the hefty price tag of ads? Brandon shares his journey from the corporate realm to his own agency and offers invaluable insights into the power of SEO in today's shifting digital lan…
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Your Story Matters: Writing a Book to Grow Your Business with Kate Allyson
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18:18Curious about how writing can revolutionize your business? In this episode, we welcome the inspiring Kate Allyson, a book writing coach, editor, speaker, and author, who transitioned from a music educator to a beacon for neurodivergent women entrepreneurs. Kate shares her insights on the transformative journey of writing a book—not just as a busine…
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From Social Media Overwhelm to Strategy Success with Kate Gilbert
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28:42Unlock the secrets to social media success with me, Stephanie Smith, and our dynamic guest, Kate Gilbert. A social media virtuoso and compassionate coach, Kate transitioned from running an online knitting magazine to coaching entrepreneurs through the digital landscape upheaval during the pandemic. We'll unpack her transformative 30 Day Sprint prog…
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How Better Copywriting Can Transform Your Business with Jon Clemence
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28:31Ever wondered how precise language can shape the success of your business? This episode promises to unlock the secrets of elevating your writing skills, with insights from our esteemed guest, Jon Clemence. Transitioning from a 15-year corporate stint to running his own editing agency, Jon shares his strategic journey and the pivotal role of meticul…
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Experts, local business managers talk economic impact of National Zoo pandas' return
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11:05On this week's episode of Getting to the Bottom of It, co-hosts Max Porter and Lizzie Jensen dive into how the return of pandas at the National Zoo will affect the local economy through conversations with Larry Yu, a professor of hospitality management, Seleni Matus, executive director of GW's International Institute of Tourism Studies and local bu…
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On this week's episode of Getting to the Bottom of It, co-hosts Lizzie Jensen and Max Porter speak with a member of the Foggy Bottom and West End Advisory Neighborhood Commission about the problems that have disrupted DC's 911 response system, potentially putting residents at risk.저자 The GW Hatchet
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Financial Clarity for Entrepreneurs with New Light Solutions
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11:43What if you could revolutionize your business's financial approach with just one episode? Join us for a transformative conversation as Stephanie Smith and her husband Kris Smith, co-owners of New Light Financial Solutions, uncover the secrets of financial empowerment for entrepreneurs. We share our personal journey of expanding our business into a …
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Grow Your Customer Base With Digital Accessibility with Nicole Nault
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29:39Discover how embracing digital accessibility can transform your business landscape with insights from web designer and certified digital accessibility specialist, Nicole Nault. Driven by her personal journey with visual impairment, Nicole transitioned from event management to crafting inclusive digital spaces, and she’s here to share her expertise.…
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On this episode of Getting to the Bottom of It, co-hosts Max Porter and Lizzie Jensen speak with a pair of GW historians to learn about the University's football team and why it no longer exists.저자 The GW Hatchet
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GW College Democrats and GW College Republicans share plans for 2024 election programming
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12:06On this week's episode of Getting to the Bottom of It, co-hosts Lizzie Jensen and Max Porter speak with executive board members of GW College Democrats and GW College Republicans to discuss their plans to mobilize student voters.저자 The GW Hatchet
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How faculty, student leaders are implementing textiles, dress and fashion studies at GW
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14:05On this week's episode of Getting to the Bottom of It, co-hosts Lizzie Jensen and Max Porter speak with members of GW's Fashion Business Association and the program associate at the George Washington University Museum and the Textile Museum to better understand the University's new textiles class offered this fall and the potential new textiles and…
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On this week's episode of Getting to the Bottom of It, co-hosts Lizzie Jensen and Max Porter provide a recap of the summer's top news stories and spoke with Hatchet News Editors to better understand how these stories will progress in the fall.저자 The GW Hatchet
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Unlock the secrets to optimizing your business with actionable strategies from the experts! In this episode of Getting to the Bottom Line, I'm thrilled to welcome Donna Dube, owner of CEO Amplify, who shares her remarkable journey from project management to becoming an operational consulting guru. We dive into the essentials of strategic planning a…
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Know your Price or Pay the Price with The Price Whisperer
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38:33Unlock the secrets of pricing strategies that can revolutionize your business's profitability with insights from Per, the Price Whisperer. Join me, Stephanie Smith, owner of New Light Financial Solutions, as we discuss the hidden power of minor pricing adjustments. You'll discover how a mere 1% increase in prices or reduction in discounting can yie…
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Mitigating Legal Risks to Safeguard Your Cash Flow with Matthew Fornaro
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23:22Getting to the Bottom Line, Episode 07: Mitigating Legal Risks to Safeguard Your Cash Flow with Matthew Fornaro Unlock the secrets to bulletproofing your business operations with our latest episode featuring Matthew Fornaro, a veteran business law attorney from South Florida. Discover how having a tailored legal strategy can save your business from…
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Properly Building Your Business's Foundation with Roger Pearson
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29:50Getting to the Bottom Line, Episode 06: Properly Building Your Business's Foundation with Roger Pearson Ever wondered how to keep more of your hard-earned money in a high-tax state? Learn practical strategies from our guest, Roger Pearson, a master tax advisor and IRS-enrolled agent with over 50 years of entrepreneurial experience. From his humble …
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Transform Your Business Presentations with Compelling Visual Storytelling featuring Emily Schneider
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24:02Unlock the secrets to transforming mundane business presentations into compelling visual stories with insights from Emily Schneider, a freelance visual storyteller and PowerPoint design expert. Learn how to simplify complex information and enhance audience retention by 65% through engaging visuals that build trust and foster authentic connections. …
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Essential Payroll Insights with Charles Read from GetPayroll
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30:04Ready to unravel the mysteries of payroll management and ensure your business stays compliant? Join us as we sit down with Charles, the founder of GetPayroll, who takes us through his journey to becoming a top payroll expert. Learn the critical nuances of worker classification, overtime regulations, and the perils of employee misclassification. Wit…
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Mastering Authentic Online Sales Strategies for Entrepreneurs with Renee Hribar
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24:48Unlock the secrets to authentic and effective online sales strategies for entrepreneurs in our riveting conversation with sales strategist Renee Hribar. As your host, Stephanie Smith, I'm excited to share Renee's transformative insights from leading a sales agency to empowering women in the digital marketplace. Renee's approach dismantles the disco…
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Elevate Your Online Presence Through Strategic SEO and Conversion with Jules White
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24:41Discover how to drive sustainable website traffic and boost conversion rates in this episode! Join me, Stephanie Smith, and web expert Jules White as we dive into the world of SEO. If you're a business owner wanting to maximize your online presence, this episode is for you. Jules shares her top tips on customer-focused SEO, helping you understand y…
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Introducing "Getting to the Bottom Line," the podcast series that will help give you a new perspective on the drivers behind your revenue, profit, and cash flow. Every business needs more than just sales to survive. Join us as we sit down with successful entrepreneurs, industry experts, and thought leaders to explore the different facets of what ac…
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Do you want to collect outstanding invoices in your business to increase your cash? In this episode, I talk to Dee Bowden, owner and author of Collect the Cash. She discusses proven strategies to collect past due invoices in your business. If you are a business owner who sends invoices as your method to receive payments from your customers, this is…
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Unhoused residents, ANC commissioner talk clearing of Triangle Park encampment
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9:49On this week’s episode of Getting to the Bottom of It, podcast co-hosts Lizzie Jensen and Max Porter discussed D.C. officials' plan to clear a homeless encampment in Triangle Park on Virginia Avenue between 21st and 22nd streets on May 15. They spoke with Shelly Byers and Kurt Johnson, who live in the encampment, and Yannik Omictin, a member of a l…
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On this week’s episode of Getting to the Bottom of It, host Lizzie Jensen spoke with Higher education expert Sandy Baum about the implications of the recently announced increase in GW tuition for the 2024-25 school year저자 The GW Hatchet
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GW TRAiLS provides stress relief for students entering midterms season
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13:05On this week’s episode of Getting to the Bottom of It, host Lizzie Jensen spoke with GW TRAiLS guides and executive board members Spencer Wilcox, Liz Hartmetz and Jenna Brown about the organizations positive benefits for mental health amidst midterms.저자 The GW Hatchet
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