Can Memes Swing the 2024 Election? Plus, Michelle Zauner on “Crying in H Mart”

The New Yorker Radio Hour

In a Presidential race with two leading candidates who are broadly unpopular, any small perceived edge can make a tremendous difference. According to Clare Malone, more and more people will have their judgments formed by memes—visual jokes about the candidates floating on social media. Republican memes capitalize on widespread discomfort with President Biden’s age, by highlighting his stumbles, verbal or otherwise. Meanwhile, Donald Trump is a master of turning bad press to his advantage: he propagated his own mug shot on social media, feeding his outlaw image. Malone says that conservatives also have a leg up here because their beliefs suit the medium. “The right wing can ‘go there’—they can say the thing everyone thinks, but doesn’t actually say out loud.” Now the partisan fight on social media has roped in a relatively innocent bystander, Taylor Swift. The pop star, who has endorsed Biden in the past, and her boyfriend, Travis Kelce, have been labeled a “psy op” by right-wingers online. “My theory about American politics, especially in the past decade, is basically none of it’s really policy,” Malone argues. “It’s all political pheromones.”

Plus, Michelle Zauner, the front woman for the indie band Japanese Breakfast, talks about her memoir, “Crying in H Mart,” with The New Yorker’s Hua Hsu, author of “Stay True.”