최고 Will Sorrell 팟캐스트 (2024)

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Sir Martin Sorrell: UM’s ex-privacy boss Arielle Garcia ‘is right’ (partly) on $700bn online data ‘garbage'; Personalisation Netflix-style the future; AI, big tech will crunch intermediaries in three years ... 40:39

18d ago40:39

40:39

Part Two: After last week's instalment with S4 Capital's founder and former WPP boss, Sir Martin Sorrell – in which he explained why the market cap of his next generation marketing services firm had plummeted from £5 billion to £300 million in the past three years – he's back for part two. We cover the consolidation of the $700 billion global digit…

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Leadership Lessons From The Great Books - Mid Season Catch Up w/Tom Libby & Jesan Sorrells 1:19:02

19h ago1:19:02

1:19:02

Mid Season Catch Up w/Tom Libby and Jesan Sorrells --- Pick up your copy of 12 Rules for Leaders: The Foundation of Intentional Leadership NOW on AMAZON! Check out the 2022 Leadership Lessons From the Great Books podcast reading list! --- Subscribe to the Leadership Lessons From The Great Books Podcast: https://bit.ly/LLFTGBSubscribe Check out HSCT…

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Leadership Lessons From the Great Books - Shorts #144 - Leaders Should Stick to Coaching 4:54

1d ago4:54

4:54

Leaders know the difference between coaching and mentoring because both of those development acts are not the same. --- Pick up your copy of 12 Rules for Leaders: The Foundation of Intentional Leadership NOW on AMAZON! Check out the 2022 Leadership Lessons From the Great Books podcast reading list! --- Subscribe to the Leadership Lessons From The G…

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Peak ecom? Investment banker turned ecom entrepreneur says social, search ad rates, customer aqcuisition now unviable for ecom pureplay, DTC profits without retail media 38:33

3d ago38:33

38:33

For anyone in ecom or performance marketing, this podcast is a must listen. Forget ROI and ROAS, think unit economics, says former investment banker (her last big deal was the Myer float) turned entrepreneur Carla Penn-Kahn. She was early into ecom and left Credit Suisse to launch four of her own –Kitchenware Australia, A Gift Worth Giving, Everten…

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In the Mind of an Entrepreneur with Guest Jacob Wayman 27:47

3d ago27:47

27:47

Our special guest is Jacob Wayman, Orangetheory Fitness Franchisee Owner. Welcome to Prairieprenuer, the premier podcast showcasing the entrepreneurial spirit of Wichita, Kansas! Join us as we dive deep into the inspiring stories of local entrepreneurs who are making waves in the heartland of America. With each episode, we bring you insightful inte…

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The Prairie Pirates are taking over! Entrepreneur Robert Feeney joins the show 24:12

7d ago24:12

24:12

Robert Feeney joins hosts Lesley Perreault and Chris Waipa and shares how he co-created Ringorang -- which is a habit-formation technology. It's a SaaS solution that fills the gap where learning ends and performance is expected. Learning disappears rapidly right after a learning event. Applying that learning so it becomes a habit is done less than …

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Leadership Lessons From The Great Books - A Midsummer Night's Dream by William Shakespeare w/Libby Unger 1:53:26

9d ago1:53:26

1:53:26

Leadership Lessons From The Great Books #118 - A Midsummer Night's Dream by William Shakespeare w/Libby Unger --- 00:00 Famous play mixes fairies, comedy, and symbolism. 07:27 Shakespeare's play sets up a 16th-century dynamic. 13:36 Shakespeare draws from myths, and has double meanings. 16:17 Father-daughter relationship, marriage, and love's impac…

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Leadership Lessons From the Great Books - Shorts #143 - Things Leaders Don't Want to Hear 5:41

10d ago5:41

5:41

Leaders, listen closely to the speech of people you don't personally like. --- Pick up your copy of 12 Rules for Leaders: The Foundation of Intentional Leadership NOW on AMAZON! Check out the 2022 Leadership Lessons From the Great Books podcast reading list! --- Subscribe to the Leadership Lessons From The Great Books Podcast: https://bit.ly/LLFTGB…

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Designing brands that endure with Sean Perkins 1:01:40

10d ago1:01:40

1:01:40

Some people take a lifetime to find their true north, the thing they want to spend their days working on. That’s not the case for Sean Perkins. Growing up in South Yorkshire in the 70s, it wasn’t cool to get good grades. Even though he was smart, he flunked almost everything. Everything, but art. From a young age he was exposed to, “the future, all…

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Synthetic customers meet synthetic CMOs (and CFOs): Evidenza clones Sharp, Ritson, Binet & Field to build annual marketing plans in minutes; Mars, EY sign-up 47:24

11d ago47:24

47:24

The effectiveness “revolution” is colliding with the AI-spawned efficiency uprising and it’s leaping the early consensus AI use cases in marketing around automating personalised content and communications. So much so Mark Ritson choked on his Wellfleet oysters when Jon Lombardo and Peter Weinberg told him they were leaving top jobs at the LinkedIn-…

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MMM masterclass: Bupa’s open book on business data feeding Atomic 212° a benchmark for agency-client transparency and trust 40:00

15d ago40:00

40:00

Marketing mix modelling (MMM) only works if brands grant their agencies access to critical business data – and many don’t in a perplexing and decades-long challenge. But equally, agencies can be guilty of slowing media pricing and audience data into their client MMM models, rounding out the two-way data conundrum. It’s ironic given all the talk of …

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Leadership Lessons From The Great Books - Lessons in Leadership: A Weekly Reading of the Jewish Bible by Rabbi Jonathan Sacks w/Tom Libby and Richard Messing 1:45:30

16d ago1:45:30

1:45:30

Leadership Lessons From The Great Books #117 - Lessons in Leadership: A Weekly Reading of the Jewish Bible by Rabbi Jonathan Sacks w/Tom Libby and Richard Messing. --- 00:00 The Torah guides leadership, offering valuable lessons. 09:24 Leadership requires personal responsibility and sacrifice. 13:06 Rabbi Jonathan Sachs, prolific author, and impact…

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Leadership Lessons From the Great Books - Shorts #142 - The Purpose of a System is What it Does... 4:40

17d ago4:40

4:40

Leaders, be interested in solving problems, rather than appearing to sound smart. --- Pick up your copy of 12 Rules for Leaders: The Foundation of Intentional Leadership NOW on AMAZON! Check out the 2022 Leadership Lessons From the Great Books podcast reading list! --- Subscribe to the Leadership Lessons From The Great Books Podcast: https://bit.ly…

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Entrepreneurship is not for the weary! Guest Natalie Peters joins the show 35:08

17d ago35:08

35:08

Episode 1: Prairieprenuer Wichita - Guest Natalie Peters, owner of Vorshay’s Cocktail Lounge Welcome to Prairieprenuer - Wichita, the premier podcast showcasing the entrepreneurial spirit of Wichita, Kansas! Join us as we dive deep into the inspiring stories of local entrepreneurs who are making waves in the heartland of America. With each episode,…

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Last click flaws ‘wasting 35 cents on marketing dollar’, search, display massively overvalued – while social and video an enormous opportunity: Analytic Partners and Meta on how to fix it. 42:16

22d ago42:16

42:16

Most attribution analysis by digital marketing and analytics teams is too narrow to base marketing investment decisions on – and it’s leading to a chronic over-investment in paid search and under-investment in digital video according to Analytic Partners. The firm conducted a major study to unravel the gaps between digital attribution reporting for…

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Leadership Lessons From The Great Books - The Tempest by William Shakespeare 44:08

22d ago44:08

44:08

The Tempest by William Shakespeare --- Pick up your copy of 12 Rules for Leaders: The Foundation of Intentional Leadership NOW on AMAZON! Check out the 2022 Leadership Lessons From the Great Books podcast reading list! --- Subscribe to the Leadership Lessons From The Great Books Podcast: https://bit.ly/LLFTGBSubscribe Check out HSCT Publishing at: …

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Breweries and Beer: Entrepreneur BJ Hunt Joins the Show 23:11

23d ago23:11

23:11

We interview BJ Hunt about his brewery business and of course we talk about beer. Chris and BJ go way back. Hear their history in the episode. Watch it on YouTube: https://www.youtube.com/watch?v=Kr7v58D-JF8저자 Chris Waipa and Lesley Perreault

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Leadership Lessons From the Great Books - Shorts #141 - Are You Not Entertained! 5:31

23d ago5:31

5:31

Leaders, you better have a thick skin because the show never ends. --- Pick up your copy of 12 Rules for Leaders: The Foundation of Intentional Leadership NOW on AMAZON! Check out the 2022 Leadership Lessons From the Great Books podcast reading list! --- Subscribe to the Leadership Lessons From The Great Books Podcast: https://bit.ly/LLFTGBSubscrib…

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Designing brands that Never Sit Still with Mike Tosetto 1:05:08

24d ago1:05:08

1:05:08

Not every path to success is a straight one. Mike Tosetto knows this firsthand. From growing up in Sydney’s Inner West as a skate kid who took photos with a disposable camera of the local street art — or, as her calls it, ‘mad graph’ — to living out back for two years at Ayres Rock Resort, to playing didgeridoo on stage at the Glastonbury music fes…

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Sir Martin Sorrell on the $9bn valuation wipeout of his new-world holdco S4Capital – and why Publicis, Omnicom, Havas are ‘premier league’ players; Dentsu, WPP, IPG in ‘second division’. 38:14

25d ago38:14

38:14

Part One: It's been three years since Sir Martin Sorrell was last on the Mi3 podcast - he declared then a mea culpa of sorts that he didn't - and couldn't - transform WPP, the giant marketing services holding company he founded in the 1970s, fast enough because it was listed. At the time (2021), Sir Martin’s next generation digital holding company,…

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Local Entrepreneur Discusses Her 2 Businesses and How She Keeps Moving Forward 25:30

1M ago25:30

25:30

In this episode we interview Samantha Lucciarini, owner of Real Producers & Be Local in Wichita Kansas. Watch it on YouTube: https://www.youtube.com/watch?v=I6KKXt3SKZE저자 Lesley Perreault and Chris Waipa

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Market TV perceptions wayward: Ex-Seven CMO Mel Hopkins still backs TV, aligns with Nine CMO Liana Dubois warning marketers of 'dangerous swing' to platforms and dashboards over ROI 29:38

1M ago29:38

29:38

Six weeks ago Mel Hopkins was rolled out of Seven amid a clinical round of cuts that added further fuel to the narrative that TV is in trouble as audiences bleed and revenue follows suit. But Hopkins, who as Optus CMO dumped the lion’s share of her media budget into Meta and Google, remains convinced TV is undervalued and undersold, says BVOD metri…

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Leadership Lessons From The Great Books - (Bonus) - Extreme Ownership: How the US Navy Seals Lead and Win by Jocko Willink and Leif Babin w/Atlas Aultman 2:26:36

1M ago2:26:36

2:26:36

Leadership Lessons From The Great Books - (Bonus) - Extreme Ownership: How the US Navy Seals Lead and Win by Jocko Willink and Leif Babin w/Atlas Aultman --- 00:00 Welcome and Introduction - Extreme Ownership: How the US Navy Seals Lead and Win by Jocko Willink and Leif Babin w/Atlas Aultman. 02:00 Extreme Ownership - Introduction 10:37 Atlas Aultm…

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Leadership Lessons From the Great Books - Shorts #140 - What Will People Pay For? 4:24

1M ago4:24

4:24

Leaders people will pay for radical accountability, candor, and competency. --- Pick up your copy of 12 Rules for Leaders: The Foundation of Intentional Leadership NOW on AMAZON! Check out the 2022 Leadership Lessons From the Great Books podcast reading list! --- Subscribe to the Leadership Lessons From The Great Books Podcast: https://bit.ly/LLFTG…

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Mountain Dew, Fishnets and Only Fans, Oh My! Ben Henwood Joins the Podcast 1:03:44

1M ago1:03:44

1:03:44

In this episode, we interview Ben Henwood, owner of Designer’s Home Gallery located in Wichita, Kansas. We cover an assortment of topics and dive into how this entrepreneur solves problems in his business. Watch it on YouTube: https://www.youtube.com/watch?v=IBsPHYpMVTk&t=3s저자 Lesley Perreault and Chris Waipa

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Designing climate resilience with Elizabeth Mossop & Dan Etheridge 1:02:31

1M ago1:02:31

1:02:31

Hurricane Katrina and the Northern Rivers Floods may have happened over a decade apart and on opposite sides of the world. But the disasters have a lot in common. New Orleans and Lismore found themselves caught in the eye of the storm when the cities, both located for prosperity around a major waterway but on compromised ground, were inundated by w…

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B2B marketing fundamentals challenged: Bain-B2B Institute study consigns traditional lead gen, KPIs, metrics to bin as ‘hidden buyers’ missed, trillions lost 56:23

1M ago56:23

56:23

$18 trillion’s worth of B2B transactions take place annually. But “40-60 per cent of deals get stalled”, says B2B Institute founder Jann Martin Schwarz, because B2B marketers are focusing on the wrong things and the wrong people. They are missing the “hidden buyers” that don’t show up in individual-focused lead gen and those buyers – procurement, f…

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Leadership Lessons From The Great Books - The Federalist Papers & Modern Leadership w/ Dorollo Nixon, Jr. 1:47:03

1M ago1:47:03

1:47:03

Leadership Lessons From The Great Books #115 - The Federalist Papers & Modern Leadership w/ Dorollo Nixon, Jr. --- 00:00 Welcome and Introduction - The Federalist Papers, Modern Leadership, and the Crisis of Incompetence. 05:00 The Challenge of Contemporary Issues from Assassinations to Government Coups. 09:12 Constitutional Concerns and Bureaucrat…

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Leadership Lessons From the Great Books - Shorts #139 - The Horror of Hanlon's Razor 8:52

1M ago8:52

8:52

Leaders welcome to the consequences of incompetence at the End of the Fourth Turning. --- Pick up your copy of 12 Rules for Leaders: The Foundation of Intentional Leadership NOW on AMAZON! Check out the 2022 Leadership Lessons From the Great Books podcast reading list! --- Subscribe to the Leadership Lessons From The Great Books Podcast: https://bi…

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Leadership Lessons From The Great Books - The U.S. Constitution & The 10th Amendment w/ Dorollo Nixon, Jr. 1:35:05

2M ago1:35:05

1:35:05

Leadership Lessons From The Great Books #114 - The U.S. Constitution & The 10th Amendment w/ Dorollo Nixon, Jr. --- --- Opening and closing themes composed by Brian Sanyshyn of Brian Sanyshyn Music. --- Pick up your copy of 12 Rules for Leaders: The Foundation of Intentional Leadership NOW on AMAZON! Check out the Leadership Lessons From the Great …

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Leadership Lessons From the Great Books - Shorts #138 - We Will All Hang Together, or We Will All Hang Separately 4:45

2M ago4:45

4:45

Leaders, you have always had to be willing to die to do this job. --- Pick up your copy of 12 Rules for Leaders: The Foundation of Intentional Leadership NOW on AMAZON! Check out the 2022 Leadership Lessons From the Great Books podcast reading list! --- Subscribe to the Leadership Lessons From The Great Books Podcast: https://bit.ly/LLFTGBSubscribe…

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Designing an Olympic city with Michael Stott 1:17:21

2M ago1:17:21

1:17:21

How much does your environment shape your life, and what can city-makers do to make our lives better? Michael Stott has spent over 25 years crafting narratives for cities around the world, considering how they can be made better for the people who inhabit them. As Head of Cities and Places, Masterplanning & Urban Design at DBI, one of Australia’s f…

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Leadership Lessons From The Great Books - The Declaration of Independence and Leadership w/ Dorollo Nixon, Jr. 2:11:59

2M ago2:11:59

2:11:59

Leadership Lessons From The Great Books #113 - The Declaration of Independence by Thomas Jefferson, et.al and Leadership w/ Dorollo Nixon, Jr. --- 00:00 Welcome and Introduction - The Declaration of Independence by Thomas Jefferson, et. al. 03:00 Phoenix, Texas, and the Power of Fireworks. 09:00 The Declaration of Independence, Opening. 14:14 Never…

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Leadership Lessons From the Great Books - Shorts #137 - What are We Doing Here? 4:03

2M ago4:03

4:03

Leaders, what are we doing here? --- Pick up your copy of 12 Rules for Leaders: The Foundation of Intentional Leadership NOW on AMAZON! Check out the 2022 Leadership Lessons From the Great Books podcast reading list! --- Subscribe to the Leadership Lessons From The Great Books Podcast: https://bit.ly/LLFTGBSubscribe Check out HSCT Publishing at: ht…

1
From CMO to seven boards: Former Westfield, PepsiCo exec John Batistich's view on marketing from the top, why ageism hits marketers, not finance and talking customer over brand counters marketing’s cost ... 44:22

2M ago44:22

44:22

Former PepsiCo, Kimberly-Clark, Interbrand and Westfield [now Scentre Group] marketer John Batistich transitioned to company board roles ahead of most – he’s now a non-executive director (NED) and advisor to seven boards, including the listed buy now pay later firm Zip Co, Muffin Break Bakeries and Jamaica Blue Cafes’ parent company FoodCo, Melbour…

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Leadership Lessons From The Great Books (Bonus) - The Declaration of Independence, July 4, 1776 9:02

2M ago9:02

9:02

Supplemental to the Federalist Papers by Alexander Hamilton, James Madison, and John Jay --- Music: Stars and Stripes Forever by John Philip Sousa, Performed by European Archive (https://musopen.org/) --- Pick up your copy of 12 Rules for Leaders: The Foundation of Intentional Leadership NOW on AMAZON! Check out the 2022 Leadership Lessons From the…

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Leadership Lessons From The Great Books - The Count of Monte Cristo by Alexandre Dumas w/Christen Blair Horne 2:12:22

2M ago2:12:22

2:12:22

Leadership Lessons From The Great Books #112 - The Count of Monte Cristo by Alexandre Dumas w/Christen Horne --- 00:00 Welcome and Introduction - The Count of Monte Cristo by Alexandre Dumas. 02:00 The Arrival at Marseille Harbor. 06:00 The Literary Life of Alexandre Dumas. 13:40 Hannah Arendt on Eichmann's Trial in Jerusalem and The Count of Monte…

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Leadership Lessons From the Great Books - Shorts #136 - Leading at the Conclusion of Deconstructionism 7:17

2M ago7:17

7:17

Leaders, get ahold of the mess in your own house before picking up the trash on your block. --- Pick up your copy of 12 Rules for Leaders: The Foundation of Intentional Leadership NOW on AMAZON! Check out the 2022 Leadership Lessons From the Great Books podcast reading list! --- Subscribe to the Leadership Lessons From The Great Books Podcast: http…

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Mi3 launches FY2025 Marketing & Customer Benchmarks - 105 companies, $3bn in marketing spend: Three-speed marketing emerges; customer KPI’s surge, c-suite cred rises, what next for agencies and AI’s early ... 40:29

2M ago40:29

40:29

A deep, senior marketer study and report by Mi3, The Australian Marketing Institute (AMI), Qualtrics and Tumbleturn finds hard evidence across 105 top marketers responsible for $3bn-plus of budgets of an emergent three-speed marketing economy and upended KPIs and priorities. There are big question marks in key sectors such as retail around the effe…

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Designing organisational psychology with Prof. Frederik Anseel 1:11:19

2M ago1:11:19

1:11:19

In life and in business, how big a part does luck play in our success? And are our good ideas really good at all? Professor Frederik Anseel is the newly appointed Dean of the University of New South Wales’ Business School and an expert in what works, and what doesn’t, in business. He’s spent his career researching organisational psychology, leaders…

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Pressure cooker: Ecom harder, more expensive, marketers cut martech, brand spend and pile into performance, if not smart strategies in place you could pay more for less in FY25 – Simon Ryan 31:09

2M ago31:09

31:09

RyanCap CEO Simon Ryan says 50 per cent of clients are “shifting a lot more money into search, digital and online video” as they scramble for immediate results and short-term sales going into FY25. Stubbornly high interest rates and crunched consumers mean major brand spending is likely off the cards for the foreseeable. “Any marketer going into a …

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Leadership Lessons From The Great Books - Their Eyes Were Watching God (Part 2) by Zora Neale Hurston w/Tom Libby 1:19:06

2M ago1:19:06

1:19:06

Leadership Lessons From The Great Books #111 - Their Eyes Were Watching God by Zora Neale Hurston w/Tom Libby --- 00:00 Welcome and Introduction - Their Eyes Were Watching God by Zora Neale Hurston. 02:00 Catching Up With Tom Libby. 04:00 Their Eyes Were Watching God - Chapters 9-12 Summary. 08:30 Janie's Evolution Over Time. 14:43 Leaders and the …

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Leadership Lessons From the Great Books - Shorts #135 - Leaders are Responsible for Their Subordinates 6:49

2M ago6:49

6:49

Leaders, beware the banality of thoughtlessness. --- Pick up your copy of 12 Rules for Leaders: The Foundation of Intentional Leadership NOW on AMAZON! Check out the 2022 Leadership Lessons From the Great Books podcast reading list! --- Subscribe to the Leadership Lessons From The Great Books Podcast: https://bit.ly/LLFTGBSubscribe Check out HSCT P…

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The pro-consumer privacy lobby speaks - and why the Federal Government listens on privacy reform clampdowns for cleanrooms, hashed emails, geolocation, loyalty data trading and new definitions of personal ... 1:00:45

2M ago1:00:45

1:00:45

There’s little contention today that the pro-consumer privacy lobby is winning the war over industry on privacy reform - they’re informed on industry techniques, loaded with compelling consumer research and aligned entirely on the need for a clampdown on the collection and use of an individual’s online data trail. Former NSW Deputy Privacy Commissi…

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Leadership Lessons From The Great Books - Night by Elie Wiesel w/Ryan J. Stout and Libby Unger 2:19:18

3M ago2:19:18

2:19:18

Leadership Lessons From The Great Books #110 - Night by Elie Wiesel w/Ryan J. Stout and Libby Unger --- 00:00 Welcome and Introduction - Night by Elie Wiesel. 05:00 Book highlights loss of humanity by state. 16:39 Questioning beliefs, warnings emerged unexpectedly, very interesting. 22:46 Difficulty imagining unimaginable horror, yet hope thrives. …

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Leadership Lessons From the Great Books - Shorts #134 - Are You a Tyrant? 4:41

3M ago4:41

4:41

Leaders, be careful of what you're doing out there. --- Pick up your copy of 12 Rules for Leaders: The Foundation of Intentional Leadership NOW on AMAZON! Check out the 2022 Leadership Lessons From the Great Books podcast reading list! --- Subscribe to the Leadership Lessons From The Great Books Podcast: https://bit.ly/LLFTGBSubscribe Check out HSC…

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Designing independent magazine culture with Jeremy Leslie 1:09:02

3M ago1:09:02

1:09:02

In the 80s, Stiff Records, the British independent Punk Rock and New Wave record label, had an open-door policy. You could walk in and pick up posters, stickers and pin badges most days of the week. Jeremy Leslie was one of the kids doing just that. He’d catch the bus over to Notting Hill from the London College of Design to visit the shop. Origina…

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Ex-UM privacy chief lifts lid: Google has ‘captured’ trade associations and holdcos, personalisation-precision a ‘fallacy’ based on ‘garbage’ data reaching 'fake people' 47:48

3M ago47:48

47:48

Just how accurate is the user data being traded by advertisers, agencies and data firms in the $700bn global digital advertising system? The former Chief Privacy Officer of UM in the US, Arielle Garcia, is exasperated - it’s garbage she says and to prove it Garcia recently accessed her profile from an ad tech vendor and found she was in “500 differ…

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Leadership Lessons From The Great Books - To Kill a Mockingbird by Harper Lee w/Tom Libby 2:15:47

3M ago2:15:47

2:15:47

Leadership Lessons From The Great Books #109 - To Kill a Mockingbird by Harper Lee w/Tom Libby --- 00:00 Welcome and Introduction - To Kill a Mockingbird by Harper Lee. 00:30 Leaders Know the Difference Between Positions and Principles. 02:00 To Kill a Mockingbird: The Book Versus the Movie. 12:00 Summary of To Kill a Mockingbird, Chapters 1-4. 17:…

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Leadership Lessons From the Great Books - Shorts #133 - How to Develop a Moral Conscience 5:03

3M ago5:03

5:03

Leaders, develop a moral conscience and then tell us what you’re going to do with it. --- Pick up your copy of 12 Rules for Leaders: The Foundation of Intentional Leadership NOW on AMAZON! Check out the 2022 Leadership Lessons From the Great Books podcast reading list! --- Subscribe to the Leadership Lessons From The Great Books Podcast: https://bi…

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