Beyond the Prompt dives deep into the world of AI and its expanding impact on business and daily work. Hosted by Jeremy Utley of Stanford's d.school, alongside Henrik Werdelin, an entrepreneur known for starting BarkBox, prehype and other startups, each episode features conversations with innovators and leaders to uncover pragmatic stories of how organizations leverage AI to accelerate success. Learn creative strategies and actionable tactics you can apply right away as AI capabilities advan ...
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Entrepreneurs speaking to people they think are interesting about anything from product design over social engineering to how launch new ventures while staying sort of sane. This podcast includes conversations between entrepreneurs from Prehype and people they find interesting. Prehype co-create new ventures and incubation programs with VCs and corporations. Produced by: Henrik Werdelin
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CRAFTED. is a show about great products and the people who make them. Top technologists reveal how they build game-changing products — and how you can, too. Honored twice by The Webby Awards as a top tech podcast, CRAFTED. is hosted by Dan Blumberg, an entrepreneur, product leader, and former public radio host. Listen to CRAFTED. to find out what it really takes to build great products and companies.
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Special Episode: Paige Costello on AI in Product Management – a Co-Production from Crafted.FM and Beyond the Prompt
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Key Takeaways: Experiment with AI-powered tools – Asana’s AI features, like status reports, help teams cut down on repetitive tasks and unlock creative potential. The product manager’s role is evolving – With AI, product managers are shifting focus toward strategic thinking and deep customer insights. Maintain a balance – While AI automates many ta…
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Personalized Learning Is the Future. Here's How Outschool Is Building It | Amir Nathoo (Founder & CEO)
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Help improve CRAFTED. Please take this quick 5m survey. You might win a prize. Thanks! Amir Nathoo is reimagining the future of education by building products that put students at the center of their learning experience. As the Founder and CEO of Outschool, Amir has created a marketplace for remote, personalized, interest-based learning that’s chal…
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AI, Creativity, and Soul: How Hilary Mason Chooses Her Own Adventure (Co-Founder & CEO of Hidden Door)
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Help improve CRAFTED. Please take this quick 5m survey. You might win a prize. Thanks! Hilary Mason is a world-builder. She’s a serial entrepreneur, machine learning expert, and now, as the founder and CEO of Hidden Door, she’s creating immersive experiences where fans can interact with their favorite characters from books and movies. The choose-yo…
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How AI Transforms Learning - with former Harvard professor and dean Stephen Kosslyn
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In this episode, we engage in a thought-provoking conversation with Stephen Kosslyn, former Harvard professor and dean, who has spent decades at the forefront of psychology, neurology, and educational sciences. Kosslyn shares his journey from academia to leading AI-driven educational startups, highlighting the critical differences between passive a…
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AI: Is Bigger Better? The Environmental and Social Cost of Large Models | Karen Hao (AI Journalist)
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Help improve CRAFTED. Please take this quick 5m survey. You might win a prize. Thanks! As AI models grow larger and more powerful, they promise incredible capabilities — but at what cost? Karen Hao is a journalist and former engineer who writes about the impact of artificial intelligence on society for The Atlantic and other top publications. On th…
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How to 3x your output with AI by building a "GPTeam" (From Beyond the Prompt)
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Help improve CRAFTED. Please take this quick 5m survey. You might win a prize. Thanks! Russ Somers has tripled his productivity by building a “GPTeam” of AI “employees.” In this episode, from Beyond the Prompt, the head of marketing for Quantified reveals how he’s done it, and how you can build your own virtual team to be more productive and creati…
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AI and the Future of Medicine | Kira Radinsky (CEO of Diagnostic Robotics and Co-founder of Mana.bio)
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Help improve CRAFTED. Please take this quick 5m survey. You might win a prize. Thanks! Kira Radinsky is the CEO of Diagnostic Robotics, which uses AI to make predictions that help patients get better healthcare. She’s also the co-founder of Mana.bio which is using AI to automate drug discovery. On this episode of CRAFTED., Kira will share more on w…
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Founder of the Future: Diarra Bousso on AI-Powered Sustainable Fashion
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In this episode, we dive deep with Diarra Bousso, founder of DIARRABLU, as she shares her journey from math teacher to fashion-tech entrepreneur. Diarra explains how she uses generative AI and algorithms to design sustainable fashion, significantly reducing textile waste. She highlights how AI has accelerated her design process, enabling her team t…
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Lending + AI: How Branch Lends to People Banks Won’t Touch | Matt Flannery (Founder and CEO of Branch; Founder of Kiva)
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Help improve CRAFTED. Please take this quick 5m survey. You might win a prize. Thanks! Matt Flannery and Branch have done something the banks have not: learned how to profitably lend to people who have little to no credit history. Matt is the founder and CEO of Branch, which issues small loans to millions of people in India, Nigeria, Kenya, and Tan…
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Using AI for Better Decision Making with David Boyle. Episode include BONUS clip (se notes)
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Join us for an insightful conversation with David Boyle, an expert in audience research and data analytics, who is passionate about leveraging AI, especially language models, to enhance organizational decision-making. Drawing from his extensive background in corporate strategy and media, David reflects on how ChatGPT transformed his approach to res…
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Open Source Must Evolve for AI and the Next Generation | Nithya Ruff (Head of AWS Open Source Program Office and Chair of the Linux Foundation)
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Help improve CRAFTED. Please take this quick 5m survey. You might win a prize. Thanks! Nithya Ruff is an expert on open source. As the head of AWS’s Open Source Program Office and the Chair of the Linux Foundation, she has a wide view on all things open source. On this episode of CRAFTED., we discuss: Why Open Source AI is so tricky, but also so es…
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One Billion Developers! GitHub’s Head of Product Says AI Democratizes How We Build the Future
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Help improve CRAFTED. Please take this quick 5m survey. You might win a prize. Thanks! Mario Rodriguez is GitHub's Chief Product Officer. And he believes that Copilot and other AI advances will unleash a wave of creativity and enable a billion people to be software developers. Mario says the definition of “software developer” will have to change as…
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Using AI to Launch Thousands of Startups a Year | Henrik Werdelin (Founder of BARK, prehype, Audos)
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Help improve CRAFTED. Please take this quick 5m survey. You might win a prize. Thanks! Henrik Werdelin is on an AI-fueled mission to launch thousands of startups a year. He is the founder of BARK, which went public, and prehype, a studio that has incubated several unicorns. With Audos, Henrik is building AI agents that can coach founders how he wou…
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Sports + AI: It’s Getting Personal | Behshad Behzadi (CTO & Chief AI Officer, Sportradar)
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Help improve CRAFTED. Please take this quick 5m survey. You might win a prize. Thanks! Sports, and the way we experience them, is changing. And AI, 5G, 3D, and all the other buzzy acronyms are why. Behshad Behzadi is the CTO and Chief AI Officer of Sportradar and on this episode of CRAFTED., we explore ways sports and technology are intersecting in…
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Creatives Should Stop Being Afraid of AI! The incredible Jenny Nicholson makes a perfect pitch
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In the episode we're diving into a captivating discussion with Jenny Nicholson, an experienced advertising creative, as she explores the intersection of AI and human creativity from her home in Durham, North Carolina. Jenny shares insights from her '31 Projects in 31 Days' initiative, illustrating how large language models (LLMs) can elevate creati…
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The Integration Is the Innovation | Jeff Birkeland (SVP of Product at Included Health)
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Help improve CRAFTED. Please take this quick 5m survey. You might win a prize. Thanks! Jeff Birkeland is the SVP of Product and Platform at Included Health, a company that aims to be the app on your phone that you first think of when you have a healthcare need. On this episode of CRAFTED., we explore why “the integration itself is the innovation.” …
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Is It Cake or a Muffin? How to Position Your Product and Drive More Sales | April Dunford (bestselling author and advisor)
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Help improve CRAFTED. Please take this quick 5m survey. You might win a prize. Thanks! April Dunford is an expert at product positioning. She’s advised hundreds of B2B companies on how they can make their products Obviously Awesome — that’s also the title of her bestselling book on positioning. On this episode of CRAFTED., April shares tips on how …
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A sobering talk about the need for ethical data for AI models with Phoebe Yao
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In this episode, we talk with Phoebe Yao, founder and CEO of Pareto.ai, about fair and ethical data labelling platform aimed at advancing support for AI researchers. The episode addresses data labelers' challenges and stresses the need for higher standards and worker empowerment. We talk about the critical role of domain experts in AI training, the…
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How Media Is Made Today: AI and a Modern CMS | Matt Monahan, President, Arc XP, The Washington Post
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Help improve CRAFTED. Please take this quick 5m survey. You might win a prize. Thanks! Making media is hard. Distributing it to the right audience even more so. GenAI can help. Matt Monahan is the president of Arc XP at the Washington Post. On this episode, we're digging into the core technology of any media company: the content management system (…
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My AI Teacher: Khan Academy and the Future of Education | Dr. Kristen Dicerbo (Chief Learning Officer)
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Help improve CRAFTED. Please take this quick 5m survey. You might win a prize. Thanks! Dr. Kristen DiCerbo is Khan Academy’s Chief Learning Officer, where she sets the company's product, teaching, and learning strategy — with AI at the forefront. Khanmigo is amazing. It’s the GenAI-powered product from Khan Academy that helps students learn and tea…
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How to Increase Workplace Productivity. Notion's Lead AI Engineer Shir Yehoshua on High-Risk, High-Reward AI Projects
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Join us as we chat with Shir, the engineering lead of Notion AI, about her journey into AI, from her early fascination with Apple's speech-to-text technology to her impactful contributions at Google and Waymo. Shir shares insights into her current role at Notion, the innovative AI projects she's leading, and the unique culture of experimentation an…
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Great Software & Storytelling Is Emotional | Kelsey Hightower (Legendary Developer, Kubernetes Pioneer, Former Distinguished Engineer at Google)
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Help improve CRAFTED. Please take this quick 5m survey. You might win a prize. Thanks! Kelsey Hightower is a legend. He regularly gives live software demos in front of tens of thousands of people, improvising them like it’s jazz. He’s a master storyteller and a master craftsman. He helped evangelize and establish Kubernetes and recently retired (at…
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Driving Product-led Growth (PLG) With Customer.io Founder and CEO Colin Nederkroon
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Help improve CRAFTED. Please take this quick 5m survey. You might win a prize. Thanks! Colin Nederkoorn is the founder and CEO of Customer.io, a top customer engagement platform that enables companies to send the right message to the right user at the right time on the right channel. The platform is used by Notion and lots of other top SaaS compani…
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The Future of Books and Improving Your memory with AI: Steven Johnson (Author and Google Labs)
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Steven Johnson on NotebookLM: Revolutionizing Writing and Research Steven Johnson, author of 14 books on the history of science and technology, discusses Google’s new writing and research tool, NotebookLM. He elaborates on how walking influences creativity, the importance of play in innovation, and shares insights into using AI for augmenting thoug…
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Powering the World’s Hackathons | Brandon Kessler (Founder & CEO, DevPost)
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Help improve CRAFTED. Please take this quick 5m survey. You might win a prize. Thanks! DevPost powers most of the world’s hackathons. And, according to founder and CEO Brandon Kessler, lately there is one overarching directive: “Executives from the top down are saying: `We need to do hackathons to uncover the value of ai.`” Nearly every one of the …
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Solving Dinner & Building Wonder | Rich Przekop (VP, Product at Wonder)
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Help improve CRAFTED. Please take this quick 5m survey. You might win a prize. Thanks! Wonder aims to be a “super app for mealtime”, with people turning to it for everything from delivery to groceries to meal kits and more... It’s a very ambitious food-tech startup founded by Marc Lore, the legendary founder who previously built, scaled, and sold D…
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Help improve CRAFTED. Please take this quick 5m survey. You might win a prize. Thanks! When Docker restructured, the company went back to its roots: super-serving developers. CTO Justin Cormack says that’s why the company is developer-obsessed, not customer-obsessed: “We really wanted to focus on the fact that it's the developer who loves Docker. I…
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Make ChatGPT Your Personal Tutor: Documentary Film Maker Juan Carlos On How ChatGPT Turned Him Into An iPhone App Developer
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Transforming Dreams into Reality: Juan Carlos on Documentary Filmmaking, AI, and Building an iPhone App with ChatGPT In this episode, Juan Carlos shares his extraordinary journey from being a documentary filmmaker to becoming a product leader and app developer. He discusses his transition from film school at NYU to directing notable documentaries l…
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New Frontiers of Health: AI, Psychedelics, the Gut-Brain Axis, and More! | Live from SXSW
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Help improve CRAFTED. Please take this quick 5m survey. You might win a prize. Thanks! Software, hardware, and biotechnology are playing an increasingly transformative role in our mental health and wellness. On this episode of CRAFTED., recorded live on the “Next” stage at SXSW, we discuss what investors look for in these new companies and how they…
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How BetterUp Leverages AI + Human Coaches to Help People and Companies Flourish | Gabriella Rosen Kellerman (Chief Product and Innovation Officer)
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Help improve CRAFTED. Please take this quick 5m survey. You might win a prize. Thanks! Dr. Gabriella Rosen Kellerman is the Chief Product and Innovation Officer at BetterUp, a multi-billion dollar startup that helps people and companies level up. Through a combination of human coaching and AI, BetterUp is able to offer the kind of executive coachin…
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Kevin Kelly’s Mind Bending Predictions of Our Fascinating AI Future
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In this insightful conversation, Kevin Kelly, co-founder and senior maverick at WIRED, explores the transformative impact of AI on society and creativity. Kelly discusses the philosophical and practical implications of AI, highlighting its potential to accelerate all other technologies and likening its impact to the Industrial Revolution's shift fr…
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Making Music With AI – And Doing So Ethically | Diaa El All, Founder & CEO of Soundful
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Help improve CRAFTED. Please take this quick 5m survey. You might win a prize. Thanks! Diaa El All is the founder and CEO of Soundful, which enables anyone to create brand new music in just a few seconds with AI. And on this episode of CRAFTED., we are literally making music. We’re also talking about the ethics of using AI to make music. Diaa has b…
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Asana’s Head of AI on the Profound Ways Work Is Changing | Paige Costello (Head of AI & Co-Head of Product Management at Asana)
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Help improve CRAFTED. Please take this quick 5m survey. You might win a prize. Thanks! Paige Costello is the the head of AI and co-head of product at Asana and on this episode of CRAFTED. we're exploring what it means to ship products with AI, how AI will change the way work gets done, and how to organize your teams for success in this brave new wo…
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How to 3x your output with GPTs: CMO Russ Somers on building a GPTeam
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In this episode, Russ Somers, who heads marketing for Quantified, shares insights into leveraging generative AI to boost productivity and creativity within sales and marketing roles. Having built a 'GP team' of custom GPTs, Russ has tripled his output, illustrating how AI can serve as virtual team members for tasks ranging from webinar content crea…
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I’m Immortal, Baby!” Guy Kawasaki on How to Leave A Legacy Via AI
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Harnessing AI for Creativity and Efficiency with Guy Kawasaki In this episode, Guy Kawasaki, author and Chief Evangelist of Canva, discusses his journey into the world of Artificial Intelligence (AI), specifically generative AI, and its profound impact on his work and personal life. Kawasaki shares how he was introduced to generative AI and his fas…
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Use AI for Stunning (fast and cheap) Product Images: Insights from Salma Aboukar
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In this exciting episode, we dive into the world of AI-generated imagery with the incredibly creative Salma Aboukar, founder of CREATE. Salma shares her journey from e-commerce to becoming a pioneer in AI-driven creative production, revealing how she harnesses tools like MidJourney, Stable Diffusion, and GPT to transform product photography. Key Ta…
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How to Grow Your Startup. Featuring “Growth Levers and How to Find Them” Author and Startup Advisor Matt Lerner (Founder & CEO, SYSTM)
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Help improve CRAFTED. Please take this quick 5m survey. You might win a prize. Thanks! “So if you take any great startup and look backwards, you'll see that 90 percent of their growth came from like 10 percent of the stuff that they tried. So how do you find that 10 percent as quickly as possible?” Matt Lerner has advised hundreds of startups on ho…
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What everybody’s missing about AI in business. Ethan Mollick (Wharton Professor)
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This is really an “do not miss episode”, as we are joined by Ethan Mollick, professor at Wharton and a leading voice on how artificial intelligence is transforming entrepreneurship and education. As an "accidental AI expert," Ethan shares his unique perspective on the AI revolution and provides practical insights for harnessing its potential in bus…
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The April Fool’s Gag That Presaged the Future of Product Management | Janna Bastow (Founder & CEO of ProdPad & Founder, Mind The Product)
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Help improve CRAFTED. Please take this quick 5m survey. You might win a prize. Thanks! On April 1st, 2013, ProdPad promised something revolutionary: “We now take your backlog of ideas, and with highly advanced big data crunching algorithm technology, automagically render a complete and accurate product roadmap. [...] The Auto-Roadmap Tool not only …
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Help improve CRAFTED. Please take this quick 5m survey. You might win a prize. Thanks! Enjoy this bonus, happy hour edition of CRAFTED., recorded live during SXSW. It’s a very unCRAFTED. CRAFTED. Featuring four innovators on a rooftop in Austin talking about what struck them at this year’s SXSW. Kick back and unwind with Christie Nicholson (Founder…
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How to Navigate the Whitewater World of Work | Dr. Gabriella Rosen Kellerman (Chief Product & Innovation Officer at BetterUp and Author of Tomorrowmind)
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Help improve CRAFTED. Please take this quick 5m survey. You might win a prize. Thanks! Career trajectories used to be like steamships: full steam ahead. And then they became more like sailboats: lots of tacking. But now… we’re swirling in whitewater. And, as the Chief Product and Innovation Officer at BetterUp, Dr. Gabriella Rosen Kellerman helps p…
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How to Use AI to Boost Your Sales - Kevin Williams (CRO at Lytho)
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In this episode of Beyond the Prompt, we chat with Kevin Williams from Lytho, revealing how they're leveraging AI to improve their marketing and sales function dramatically. From his roots in software sales to pioneering AI in sales tactics, Kevin shares Lytho's journey toward operational excellence and business expansion through generative AI. Unp…
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“You Have to Invest Into Change.” Startup Lessons from Fintech OG and VC Daniel Kimerling, Founder of Deciens Capital and Standard Treasury
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Help improve CRAFTED. Please take this quick 5m survey. You might win a prize. Thanks! “You have to invest into change. You cannot invest into stasis. Daniel Kimerling has a keen eye for the trends, technologies, and cultural shifts that are going to be big. A decade ago, he took an insight – that developers needed powerful tool so they could embed…
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Help improve CRAFTED. Please take this quick 5m survey. You might win a prize. Thanks! A highlight reel that will will help you find great episodes in the Crafted show archive, featuring some of the incredible founders and product builders we featured in 2023. You'll hear voices belonging to the founders of Gusto, Lattice, Monte Carlo, Moov, Wevr, …
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New research: Get better ideas with AI (with Kian Gohar, Jeremy Utley, David McRaney, Henrik Werdelin)
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Co-production with Beyond the Propmpt and the "You Are Not So Smart" podcast. David McRaney and Henrik Werdelin sit down to discuss the surprising results of a new study into what happens when groups of people work together to brainstorm solutions to problems with the help of ChatGPT. Based on their new research, Stanford's Jeremy Utley and best-se…
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New research: Get better ideas with AI (with Kian Gohar, Jeremy Utley, David McRaney, Henrik Werdelin)
1:08:54
1:08:54
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1:08:54
"You Are Not So Smart" podcast host David McRaney and Henrik Werdelin sit down to discuss the surprising results of a new study into what happens when groups of people work together to brainstorm solutions to problems with the help of ChatGPT. Based on their new research, Stanford's Jeremy Utley and best-selling author Kian Gohar have created a new…
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Using AI to Reduce Carbon Emissions on the High Seas | Todd Sundsted, Former CTO of Nautilus Labs
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Help improve CRAFTED. Please take this quick 5m survey. You might win a prize. Thanks! We're not building a set of blogs or something like that where the domain is well understood. We're really pushing the forefront of what people are doing with vessels and optimization. "The effect of global shipping on the climate is hard to overstate," reports T…
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David Okuniev, Founder Typeform: "Redefining User Experience in the Age of AI"
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Typeform AI Beta: https://www.typeform.com/ai-features/ For more prompts, tips, and AI tools. Check out our website: https://www.beyondtheprompt.ai/ or follow Jeremy or Henrik on Linkedin: Henrik: https://www.linkedin.com/in/werdelin Jeremy: https://www.linkedin.com/in/jeremyutley Show edited by Emma Cecilie Jensen.…
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Microgravity Is Special: Computer Chips and Cancer Treatments May Soon Be Made There. | Jana Stoudemire (Director of In-Space Manufacturing, Axiom Space)
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Help improve CRAFTED. Please take this quick 5m survey. You might win a prize. Thanks! ** Please take this three-minute survey to help us create more great Crafted episodes. http://tinyurl.com/craftedsurvey ** Last week, on Thursday January 18th at 4:49pm Eastern, a SpaceX Crew Dragon capsule on top of a Falcon 9 rocket launched from NASA’s Kennedy…
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Dan Shipper, Every: "Use AI to make you and your business better"
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Check Every on https://every.to/ and Dan on https://twitter.com/danshipper Disclosure: Henrik is an angel investor in Dan Shipper's company. For more prompts, tips, and AI tools. Check out our website: https://www.beyondtheprompt.ai/ or follow Jeremy or Henrik on Linkedin: Henrik: https://www.linkedin.com/in/werdelin Jeremy: https://www.linkedin.co…
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