Logos are much more than identifying an organisation or a brand, and it is much more than a visual image. I believe that logos have an inherent value to them. There’s something that one can say has a mind, body and spirit. Then we also have this, what I call, a spiritual value where one can argue does a brand have a soul, or does a logo have a soul…

Logos are more powerful than we think. They can reach us beyond the physical by sparking our emotions, our major decision takers, and even their presence could reach us beyond our conscious awareness.

Logos are more powerful than we think. They can reach us beyond the physical by sparking our emotions, our major decision takers, and even their presence could reach us beyond our conscious awareness.저자 Lora Starling