최고 Hepp 팟캐스트 (2024)

1
How can local businesses use Google Ads? ft. Harrison Jack Hepp 11:57

16d ago11:57

11:57

In Episode 30 of Inside Google Ads, we're joined by Harrison Jack Hepp, an expert in Google Ads strategies for local businesses. Host Jyll Saskin Gales, a Google Ads Coach, asks Jack to break down the common challenges faced by small businesses when using Google Ads for local objectives, including budget constraints, conversion tracking, and measur…

1
PTS Speaker Spotlight Episode: Selma Hepp 17:00

17d ago17:00

17:00

We're gearing up for PropTech South on September 19, 2024, and in this episode, we've got a special preview featuring one of our key speakers, Selma Hepp, PhD. Selma serves as the Senior Vice President and Chief Economist at CoreLogic. Selma brings a wealth of experience in analyzing and forecasting economic trends in real estate, mortgages, and in…

1
What is Demand Gen in Google Ads? 12:31

2d ago12:31

12:31

Demand Gen campaigns are the buzziest, newest campaign type in Google Ads. In Episode 32 of Inside Google Ads, host Jyll Saskin Gales explains what Demand Gen is, how it differs from other campaign types, and why it's often called the "Facebook Ads of Google." Topics discussed in this episode include: What are Demand Gen campaigns and how do they d…

1
How to Use Data to Help Your Customers in Real Estate with Mike Simonsen 22:00

3d ago22:00

22:00

A deep understanding of real estate data can transform how you help your clients. In today’s episode, we explore how leveraging data can provide clear insights and improve decision-making in real estate, and I’m excited to welcome Mike Simonsen, CEO of Altos Research, to share his expertise with us. Mike is one of the most influential housing marke…

1
4 Facebook Ads Mistakes to Avoid ft. Josh Okungbaiye 13:51

9d ago13:51

13:51

You've seen him on TikTok, now he's sharing the top 4 Facebook Ads mistakes you need to avoid. Episode 31 of Inside Google Ads hands the mic to Facebook Ads Expert Josh Okungbaiye. Josh is a highly sought after consultant with 600 5-star reviews on Fiverr. He's sharing his expertise with host Jyll Saskin Gales, a Google Ads Coach, on starting with …

1
UNC x TMLS Quarterly Roundtable Discussion: Insights into Reinsurance and Housing Affordability 1:06:13

10d ago1:06:13

1:06:13

We bring you impactful discussions on the most pressing issues in real estate. In this quarterly roundtable, we tackle how rising reinsurance costs are reshaping housing affordability and the broader market. We’ve got a fantastic panel of experts from UNC joining us to dig into the key factors driving up insurance premiums. We discuss how these ris…

1
5 Things You Need To Fix Your Conversion Tracking ft. Ameet Khabra 17:09

23d ago17:09

17:09

Third-party cookies may be here to stay (for now), but your conversion tracking and audience building are not delivering the best possible results if you're solely relying on cookie-based methods. In Episode 29 of Inside Google Ads, host Jyll Saskin Gales is joined by Ameet Khabra, the founder of HopSkip Media, to discuss five essential tools you n…

1
DOJ Lawyer Explains Details for August 2024 with Dylan Carson 21:00

24d ago21:00

21:00

The changes hitting the real estate world this August are monumental. New rules set by the Department of Justice will reshape how transactions are done, aiming to consider consumers more. I’m joined by Dylan Carson, an Antitrust and Competition Partner at Manatt, Phelps & Phillips in Washington, D.C. Dylan is a seasoned trial attorney with signific…

1
Can you advertise on Amazon without selling on Amazon? ft. Navah Hopkins 20:58

1M ago20:58

20:58

Not surprisingly, the Inside Google Ads podcast is all about Google Ads. But as Google Ads practitioners, even if we don't manage campaigns in other platforms, it's still helpful to know what else is going on in our industry. For Episode 28, host Jyll Saskin Gales is joined by Optmyzr Brand Evangelist Navah Hopkins to discuss what other ad platform…

1
Top Real Estate Franchisor Predictions for 2024/2025 with James Dwiggins 27:39

1M ago27:39

27:39

The future of real estate franchising is full of opportunities and challenges, and in today’s episode, we're breaking down what to expect in 2024 and 2025. I'm thrilled to welcome James Dwiggins, the CEO of NextHome. James is third-generation in real estate with family roots deeply embedded in the business. With a sharp, innovative, and forward-foc…

1
What are the limitations of Google Ads Grants? ft. Jason King 20:11

1M ago20:11

20:11

If you work at a nonprofit, or with nonprofits, this is the episode you've been waiting for! Google Ads Coach Jyll Saskin Gales is joined by Google Ad Grants expert Jason King to break down everything you need to know about the Google Ad Grants program for nonprofits. We'll bust some common myths, share insider tips, and discuss strategies to help …

1
TMLS State of the Union - Midyear 2024 23:41

1M ago23:41

23:41

A critical turning point for the real estate industry is here, and it’s happening fast. In this episode I’m joined by Matt Fowler, the executive director of Triangle MLS. We talk about the changes outlined in the MLS proposed settlement and what they mean for real estate professionals. We explore new regulations around buyer agency commissions and …

1
Is Manual CPC bidding in Google Ads a mistake? 11:24

1M ago11:24

11:24

Bid strategies are complicated. What should you do when conversions aren't the primary goal of your campaign? The answer may surprise you. In Episode 26 of Inside Google Ads, host Jyll Saskin Gales discusses Target CPM versus Maximize Clicks, Target Impression Share for Google Maps ads, and why she rarely, if ever, recommends Manual CPC bidding. Yo…

1
What Agents Need To Know About Home Automation in 2024 with Brandon Doyle 17:50

2M ago17:50

17:50

Having a keen understanding of home automation can give real estate agents a significant edge in 2024. In this episode, we break down what agents need to know about integrating the latest smart home technologies into the homes they sell. We've got Brandon Doyle on the show, an innovative real estate agent with a wealth of knowledge. Brandon has a B…

1
What settings should I use for my Google Ads campaigns? 16:02

2M ago16:02

16:02

Ever wondered what the best settings are for your Google Ads campaigns? In this episode, host Jyll Saskin Gales breaks down what you need to know about campaign settings, from why you should start a campaign "without guidance" to the potential risks of auto-apply recommendations. She also explains attribution models in detail, using real-world exam…

1
The Best Real Estate Business Plan Is Love with Tristan Ahumada 17:40

2M ago17:40

17:40

The key to a successful real estate business goes beyond numbers and transactions—it's all about genuine human connections. In this episode, we dive into how love and passion can transform your business strategies and client relationships. I'm thrilled to welcome back Tristan Ahumada, one of the most respected names in real estate, Tristan Ahumada.…

1
Can you layer audiences in Google Ads? 9:55

2M ago9:55

9:55

Is it possible to layer audiences in Google Ads? Absolutely! In this episode, host Jyll Saskin Gales shares how you can narrow your reach and target your ideal audience using audience layering in Google Ads. We’ll explore what audience layering is, how it works, and the different ways you can use it to improve your campaign performance. Plus, try y…

1
PTS Speaker Spotlight Episode with Sherri Johnson 24:33

2M ago24:33

24:33

Are you excited to gain insights from the best in real estate coaching? In this episode, I sit down with Sherri Johnson, a leading national speaker and coach for real estate professionals. Sherri, the CEO & Founder of Sherri Johnson Coaching, brings over 28 years of experience and is one of the top speakers at the upcoming PropTech South event on S…

1
How to run Google Ads with a low budget 22:02

2M ago22:02

22:02

Is it possible to run a successful Google Ads campaign on a small budget? Yes, but it's harder than you think! This special edition episode of Inside Google Ads features a 20-minute workshop host Jyll Saskin Gales delivered at the Paid Search Association conference in 2023. This workshop is packed with more than 15 specific, actionable tips and rea…

1
Meet The New CEO of Better Homes & Gardens Real Estate BHGRE with Ginger Wilcox 27:15

2M ago27:15

27:15

A new leadership era dawns at Better Homes & Gardens Real Estate with Ginger Wilcox at the helm. In today’s episode, I'm excited to chat with Ginger, the newly appointed CEO of BHGRE. Ginger is a third-generation real estate agent with a remarkable background in residential real estate, mortgage, and technology. As president, she’s now steering str…

1
How do I get started in Google Ads? 9:13

2M ago9:13

9:13

Are you ready to dive into the world of Google Ads? In this beginner-friendly episode, host Jyll Saskin Gales takes you back to basics, answering your burning questions on how to get started with Google Ads. Discover whether you need a website for your ads, learn how to create simple ads with a set price per click, and explore the different learnin…

1
It's Time to Level Up in Real Estate 2024 2nd Half with Key Yassad 24:01

2M ago24:01

24:01

The real estate market is never static, and 2024 is proving to be no different. In this latest episode, we address the challenges and opportunities that lie ahead, especially for those who want to thrive in the latter half of the year. Join me, Matt Fagioli, as I sit down with renowned real estate strategist Key Yassad to get insights you won't wan…

1
How often should you update your Google Ads? 17:00

3M ago17:00

17:00

Is ad fatigue a real thing in Google Ads? In this episode, host Jyll Saskin Gales talks about one of her favourite Google Ads topics: creating effective ads. She answers listener questions about ad fatigue, dynamic insertion, and call ads, while providing tips to get better performance in Google Ads purely by editing your assets. Plus, don't miss t…

1
The Latest & The Greatest (for FREE) from RPR with Liz Tewksbury 16:53

3M ago16:53

16:53

When it comes to exploring the full potential of real estate tools, it’s crucial not to miss out on the gems that are right under our noses. Today, we’re diving into some of the most powerful features and updates from RPR (Realtors Property Resource) that you can access for free. I'm joined by Liz Tewksbury, a seasoned expert with 15 years under he…

1
Does Impression Share matter in Google Ads? 13:13

3M ago13:13

13:13

Does Impression Share matter in Google Ads? Both Impression Share and Auction Insights can help you understand how your ads are performing and how you can drive better results. In Episode 20 of Inside Google Ads, Google Ads Coach Jyll Saskin Gales discusses what these metrics are, how they're calculated, and how you can use them to optimize your ca…

1
How NAR Invests in New Tech & Innovation with Ashley Stinton 22:52

3M ago22:52

22:52

The pace at which technology evolves is astounding, and nowhere is this more critical than in the real estate sector. In our latest episode, we're exploring how the National Association of Realtors (NAR) is investing in groundbreaking technology and innovation. With expert guest Ashley Stinton, we're getting an insider look at these transformative …

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131: Digital Currencies & Control: Navigating Privacy in a Cashless World & Building Resilient Financial Strategies with Catherine Austin Fitts Part 2 25:18

3M ago25:18

25:18

In part 2 of Jason's talk with Catherine Austin Fitts, they discuss China's approach to Central Bank Digital Currencies (CBDCs), which integrates CBDCs through commercial banks to avoid disrupting the existing banking system. They contrasted this with the European Central Bank's approach, which might eliminate traditional banks. Fitts expressed con…

1
Do I need to run a Brand campaign in Google Ads? 13:01

3M ago13:01

13:01

Should you be running a Brand campaign in Google Ads? In this episode of Inside Google Ads, Jyll Saskin Gales discusses what Brand campaigns are and why they can be a valuable addition to your Google Ads strategy. She covers the benefits of Brand campaigns, how to set them up, and what to watch out for. I'll also answer your questions about Brand c…

1
Building Trust and Competence in Real Estate with Tami Bonnell 28:29

3M ago28:29

28:29

When the real estate landscape shifts, how do top leaders navigate the changes and guide their teams to success? In this episode, we delve into these crucial strategies with Tami Bonnell, Co-Chair of EXIT Realty. Tami emphasizes the importance of education for real estate professionals, brokers, and consumers alike. She believes that confidence in …

1
From Victims to Witnesses - Forum on Spiritual Direction No. 98 44:32

3M ago44:32

44:32

In this episode six members of the School of Contemplative Listening respond to our conviction that spiritual direction can solve (almost) all the world's problems. This is an episode in our onrunning Forum on Spiritual Direction series.As we propose contemplative listening at the vital intersection of contemplation and justice, we are getting into…

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What is a good ROAS in Google Ads? 15:28

3M ago15:28

15:28

Confused by all the data in your Google Ads dashboard? Wondering what metrics actually matter? In episode 18 of Inside Google Ads, Jyll Saskin Gales dives into how to evaluate your campaigns and make data-driven decisions. There's no magic answer to what a "good" ROAS is, but Jyll provides a framework for understanding profitability and setting rea…

1
Updates from Core Logic with Triangle MLS with Kevin Greene 13:42

3M ago13:42

13:42

We're always keeping an eye on the latest developments in real estate technology that can enhance our agents' ability to serve their clients. This episode takes a close look at the latest updates from CoreLogic and how these integrate with Triangle MLS. We’re joined by special guest Kevin Greene from CoreLogic. Kevin talks about the rich functional…

1
130: Unveiling Missing Trillions: Catherine Austin Fitts on Government Spending Part 1 28:31

3M ago28:31

28:31

Jason welcomes Catherine Austin Fitts, of the Solari Report back to his show after nearly eight years. Catherine, served as Assistant Secretary of Housing under George H.W. Bush. They discuss the disappearance of trillions of dollars from federal budgets, starting in the mid-90s and escalating over the years. By 2001, $4 trillion was unaccounted fo…

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Google Marketing Live 2024 Recap & Analysis 15:09

4M ago15:09

15:09

Did you catch Google Marketing Live 2024? In this special edition episode, Jyll dives into what Google didn't say at this tentpole event, revealing key insights about the future of Google Ads. Discover five untold truths from GML, including the fading relevance of keywords, the rise of Performance Max, and Google's strategic focus on visual search.…

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The Call to Level Up in Real Estate in 2024 with Matthew Ferrara 27:03

4M ago27:03

27:03

One thing's for sure, the real estate landscape is shifting beneath our feet, and it's high time for industry professionals to step up their game. As we gear up for 2024, the buzz is all about embracing change and redefining the way we do business. I'm thrilled to introduce a guest who embodies the blend of deep insight and practical wisdom, Matthe…

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Our Deep Need for Listening - Forum on Spiritual Direction w/ Cami Beecroft Mann No. 97 1:07:16

4M ago1:07:16

1:07:16

We all need help. We can all offer each other help. Cami has taught me so much about these things!This episode is a conversation Josh had with SOCL co-director, Cami Beecroft Mann in 2021. We consider this episode a prequel to the Forum on Spiritual Direction where Josh and Cami discuss the conviction that spiritual direction can solve (almost) all…

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Why are my Google Ads spending more than my budget? 13:44

4M ago13:44

13:44

In this episode of Inside Google Ads, Jyll Saskin Gales admits she made a mistake about how budgets work in Google Ads - and it's time to set the record straight. Learn the key differences between your daily and monthly spending limits, and how changing your budget mid-month affects your remaining spend. Jyll also clarifies the concept of served vs…

1
Personal Branding in Real Estate with Eric Thayne 35:41

4M ago35:41

35:41

Many don't realize the true power of a personal brand until they see its impact on their business firsthand—especially in real estate, where connections are key. In this week's episode, I'm thrilled to sit down with Eric Thayne, an entrepreneur whose expertise in the realm of media production has transformed businesses through the art of social vid…

1
Should you use Maximize Conversions bidding? 12:53

4M ago12:53

12:53

Jyll Saskin Gales goes deep on Google Ads bid strategies, and specifically Maximize Conversions in Episode 15 of Inside Google Ads. In this episode, based on follower questions from TikTok, Instagram and YouTube, Jyll covers: The benefits of Maximize Conversions Bidding, even for small businesses Why Maximize Conversions might be a better choice th…

1
Affordability Month with Triangle MLS: REALTOR® Giving Network & The Carying Place with Heather Thompson and Leslie Covington 20:22

4M ago20:22

20:22

The cost of housing remains a key issue in the Triangle area, affecting individuals and families trying to find stability. In this episode, we tackle this significant topic head-on with Leslie Covington, CEO of The Carying Place, and Heather Thompson, Executive Director of The REALTOR® Giving Network. They share insight into how they equip families…

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Which keyword match type is best in Google Ads? 15:53

4M ago15:53

15:53

Have you noticed your keywords aren't matching the way they used to in Google Ads? You're not alone! In this episode of Inside Google Ads, Jyll Saskin Gales explores the recent changes to keyword match types and what it means for your campaigns. Listen in as Jyll answers questions from Bentolabsdesign on TikTok about Phrase Match, Gavin on TikTok a…

1
Interest Rates and the Housing Marketing in 2024 with Elliot Eisenberg 35:51

4M ago35:51

35:51

With market fluctuations and economic indicators impacting real estate more than ever, understanding these dynamics becomes critical for everyone from first-time homebuyers to seasoned investors. In this episode, I’m joined by none other than Elliot Eisenberg, Ph.D., an internationally acclaimed economist known for making economics engaging and ent…

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129: Networking with F.O.R.M. and Behavior Cues That Boost of Bust Your Credibility with Kare Anderson 34:57

4M ago34:57

34:57

When you're getting started in your field, networking events can be INCREDIBLY useful. But what is the best way to actually get the most out of an event that may only give you 30-60 minutes to network with those attending? Elisabeth lays out a technique called F.O.R.M. and breaks down each part of the acronym. Then, Jason Hartman talks with Kare An…

1
How do I get a job after the Google Ads certifications? 13:18

5M ago13:18

13:18

Want a career in Google Ads? This episode of Inside Google Ads is your roadmap to a career in PPC. Jyll Saskin Gales answers questions from listeners like YOU, including: "Which Google Ads certifications should I take first?" "How do I land a job after getting certified?" "How should I price my Google Ads services as a freelancer?" Jyll breaks down…

1
Quarterly Roundtable Discussion on Current Market Trends 58:09

5M ago58:09

58:09

On our quarterly roundtable, we cut straight to the chase on the Triangle's real estate heartbeat. We're peeling back the layers on market trends with sharp insights and on-the-ground analysis I'm joined by a panel of industry experts including John Wood, Jim Spaeth, Jacob Sagi, Roberto Quercia and Eric Maribojoc, each bringing a wealth of knowledg…

1
Special Episode: Rapid-fire Reddit 23:14

5M ago23:14

23:14

In this Special Edition of the Inside Google Ads podcast, Jyll Saskin Gales ditches her usual format to answer 10 burning questions – straight from the wild west of online discussions, Reddit! Get ready for a rapid-fire session covering 10 essential PPC topics, including: Conquering competitor searches (without getting flagged!) Best practices for …

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Powerful Ideas about Home Inspections in 2024 with Celeste Starchild 34:36

5M ago34:36

34:36

When it comes to home inspections in 2024, the game has changed, and how we approach it needs to adapt. We're no longer just looking for deal breakers; we're leveraging technology to bring a whole new level of service and insight. In this essential episode, we're lucky to have Celeste Starchild, COO and President of InspectionGo, peel back the curt…

1
Will better Ad Strength get me better results? 15:50

5M ago15:50

15:50

In episode 11 of Inside Google Ads, Jyll Saskin Gales tackles your burning questions about ad quality. Are Ad Strength, Quality Score, and Optimization Score confusing you? Jyll explains the difference between them and how to use them to improve your Google Ads performance. Listen in as Jyll answers questions from: Auto Lease 1135 on YouTube: Ad St…

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On Becoming a Human Being Fully Alive - Makoto Fujimura No. 96 1:02:21

5M ago1:02:21

1:02:21

Josh talks with painter, author, arts advocate Makoto Fujimura about the connections between creativity and prayer. To introduce Makoto Josh offers a reflection on Makoto as a 'worldly mystic,' how he offers for us in his paintings and writings ways to rediscover our own sacred yet earthly existence.The video referenced "Mako Fujimura's Golden Sea"…

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The AI-Powered MLS Listing Process of The Future with Hayden Rieveschl 26:24

5M ago26:24

26:24

With AI and machine learning taking the real estate industry by storm, the implications for MLS listings are profound. In this episode, we’re joined by Hayden Rieveschl, Founder at Ocusell, Inc. Hayden gives us an inside look at their work with major MLS platforms and shares insights on their audit's multifaceted approach that ensures data integrit…

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