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Learn practical talent attraction & employer branding strategies from the best. The Employer Branding Podcast is hosted out of London by Jörgen Sundberg, CEO Link Humans. In this weekly show, international employer brand leaders, rebels, and innovators share their favorite tactics and strategies. From challenger brands with momentum – to leading companies such as Google, Microsoft, Salesforce, GE, Walmart, L'Oréal, and, Unilever. Episodes are around 20 minutes long and in an easy to follow Q ...
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Welcome to The Sales Compensation Show with Nabeil Alazzam! A podcast where we dive deep into the world of sales, incentives, and enterprise performance management in some of the most in-depth, data-driven conversations in the industry. Stay up to date on the research, advice and philosophies of leading experts, so you can drive your business forward in any economic environment.
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Nokia’s business has shifted radically over their 150+ years. From a paper mill to the largest manufacturer of mobile devices to now working with NASA to install a communications network on the Moon. We find out how they keep their employer brand fresh through so many shifts in their business.Chris Colbert is the Global Head of Employer Brand at No…
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CBRE is the world’s largest commercial real estate firm. However, while brand awareness is high for people in the industry, they’re not on the radar for other talent pools they need to recruit from. We talk through how they measure employer reputation and set goals to improve brand awareness and the employee experience. Debbie Celado is the Global …
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Nabeil Alazzam sits down with Alex Gousinov, an accomplished sales compensation leader currently serving as the Head (Senior Director) of Go-to-Market Planning, Programs and Sales Compensation at Twilio. With a background in software development and physics, Alex brings a data-driven and analytical approach to sales comp. Throughout the conversatio…
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Nabeil Alazzam sits down with Christina Straggas, an accomplished sales compensation leader with extensive experience at companies like Equinix, AWS, and AT&T. Currently Head of Global Sales Compensation at Equinix, Christina brings a wealth of expertise in go-to-market strategy, partnerships, and team management. Throughout the conversation, Chris…
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In this episode of The Sales Compensation Show, Nabeil Alazzam welcomes Pauline Xu, a distinguished sales compensation leader currently at Unity Technologies and formerly Director of Global Sales Compensation at Flexport. With an impressive career spanning roles at companies like Aetna, Markel, and Adobe, Pauline brings a wealth of expertise in sal…
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Welcome to The Sales Compensation Show, where we explore the latest trends, insights, and innovative solutions in the world of sales performance management. In this episode, we are delighted to welcome Don Hubbartt, the Head of Sales Compensation Center of Excellence at Siemens. With over 17 years of experience at Siemens and diverse leadership rol…
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RWE is one of Europe’s largest renewable energy companies with a wide variety of talent needs. In this episode, we find out how they raise brand awareness and activate their EVP with the help of employee storytelling.Neil Daly is the Global Head of Employer Brand & HR Communications at RWE.Neil Daly on LinkedIn: https://www.linkedin.com/in/neilwdal…
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Welcome to another episode of The Sales Compensation Show, a podcast that explores the world of sales, incentives, and enterprise performance management with some of the industry's most in-depth, data-driven conversations. I am your host, Nabeil Alazzam, and today, our guest is Dal Sidhu, Head of Global Sales Compensation at Zoom. Join us as we del…
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Siemens is a 175-year-old multinational conglomerate that helps businesses around the world create smart infrastructure. In this episode, we learn how they established an employer brand function and activated their EVP.Stefanie Drerup is the Head of Strategic Talent Ecosystem Development and Employer Branding at Siemens.Stefanie Drerup on LinkedIn:…
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Booking.com needs to attract talent with unique skill sets, like someone with customer service experience who is UK-based and speaks Norwegian. We learn how they address those needs by focusing on what sets them apart from their competitors.Sandra Petschar is the Global Talent Marketing & Employer Branding Manager at Booking.com.Sandra Petschar on …
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Welcome to another episode of The Sales Compensation Show, a podcast that explores the world of sales, incentives, and enterprise performance management with some of the industry's most in-depth, data-driven conversations. I am your host, Nabeil Alazzam, and our guest today is Josh Miller, Head of Sales Compensation at CVS Health. Join us as we del…
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On this episode of The Sales Compensation Show, Nabeil Alazzam is joined by Kat Walenty, Senior Manager of Compensation, Incentives Strategy, and Operations at HubSpot to navigate the various complexities of sales compensation. She discusses the importance of intentional and consistent actions as a sales compensation leader, explores the role of em…
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Almost everyone has fond memories of building LEGO sets as a kid. But how do they choose the right candidates in a sea of applications? We learn how the LEGO Group identifies talent to find the perfect fit.Andrew Paterson is the Global Employer Brand and Talent Attraction Lead at the LEGO Group.Andrew Paterson on LinkedIn: https://www.linkedin.com/…
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On this episode of The Sales Compensation Show, Nabeil Alazzam is joined by John Waldron, Director of Total Rewards - Global Compensation at PepsiCo to discuss the evolution of sales compensation, the impact of AI, having a strategic vision for your sales compensation processes, and the four pillars of effective sales compensation design. The Sales…
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On this episode of The Sales Compensation Show, Nabeil Alazzam is joined by Bethany Rucker, Director of Sales Operations to discuss an empathetic, people-first approach to leading high-performing teams, the importance of diversity, equity, and inclusion in sales compensation, and how to apply principles of psychology and personal development to you…
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Experian is a multinational data analytics and consumer credit reporting business. We sit down to discuss what metrics they look at to judge ROI on their employer branding efforts.Doug Kelsall is the Global Recruitment Marketing & Branding Director at Experian.Doug Kelsall on LinkedIn: https://www.linkedin.com/in/dougkelsall/Careers at Experian: ht…
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Today, we’re listening to a session Jörgen hosted at the Employer Branding Strategies Conference with Kenty Brumant. Together, they chat about employer brand strategy, activation, and measurement, and why Thermo Fisher has a company page on Stack Overflow.Kenty Brumant is the Senior Manager of Talent Attraction and Employer Brand at Thermo Fisher S…
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On this episode of The Sales Compensation Show, Nabeil Alazzam is joined by Stephen Long, Head of Global Sales Compensation at Blue Yonder to explore the role of sales compensation in driving business growth and the importance of end-to-end involvement of the sales compensation team, from the design to the implementation of the go-to-market (GTM) s…
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Activision Blizzard comprises three distinct video game publishing brands: Activision, Blizzard, and King. We find out how they maintain parallel employer brands for each company in order to attract top tech and creative talent.Alex Horner is the Global Head of Talent Attraction at Activision Blizzard.Alex Horner on LinkedIn: https://www.linkedin.c…
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On this episode of The Sales Compensation Show, Nabeil Alazzam is joined by Leo Rocha, Head of Incentive Design & Governance at Moody's Analytics to explore the best practices for communicating your sales compensation plan, the importance of securing buy-in from key stakeholders in the organization, and more. The Sales Compensation Show is handcraf…
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On this episode of The Sales Compensation Show, Nabeil Alazzam is joined by John Capin, Senior Director of Strategy, Planning & Rewards at Genesys to discuss his experience moving from the sales floor to an operations role, his involvement with sales compensation, and more. The Sales Compensation Show is handcrafted by our friends over at: fame.so…
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The Asia-Pacific region contains a wide variety of cultures, languages, and challenges that present a unique set of challenges for employer branding. We find out how Google’s strategy for reaching the top tech talent in the region.Glynnis Quek is the APAC Online Marketing Lead at Google.Glynnis Quek on LinkedIn: https://www.linkedin.com/in/glynnisq…
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Netflix is famous for its “Seeking Culture” memo. So what is it like to run employer branding at a company with a reputation for its unique approach to company culture?Sergio Ezama is the Chief Human Resources Officer at Netflix.Sergio Ezama on LinkedIn: https://www.linkedin.com/in/sergioezama/Jobs at Netflix: https://jobs.netflix.com/Subscribe to …
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Mars is a large, multinational organization with business units in everything from candy to pet care. So what happens when they need to refresh their EVP? We find out how they used Employer Brand Index data to help them find something that works.Marie Codet is the Global Employer Reputation Manager at Mars.Marie Codet on LinkedIn: https://www.linke…
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At HelloFresh, the Employer Branding team takes an Agile approach with cross-functional training focused on upskilling recruiters into marketing. We talk about how this leads to more creativity, more opportunities, and a more responsive employer brand.Carolina Guillen is the Head of Global Talent Marketing and Engagement at HelloFresh.Carolina Guil…
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Welcome to this special episode of the Sales Compensation Show. On this episode, we look back with great joy and pride at completing the first and highly successful season of the Sales Compensation Show. This journey would not have been possible without the participation of our ever-increasing audience base; thank you for making this show a success…
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On this episode of The Sales Compensation Show, Justin Lane is joined by Vince DaCosta, Director, Global Sales Compensation Strategy, Operations & Systems at Databricks to discuss the best practices and challenges of optimizing your sales compensation program, and the intricacies of sales compensation management, data quality, and business operatio…
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On this episode of The Sales Compensation Show, Justin Lane is joined by Maria Oczko Canant, Head of Global Sales Planning at Workiva to explores a wide range of topics that pivot around key aspects of sales performance, including designing, implementing, and monitoring sales compensation plans. The Sales Compensation Show is handcrafted by our fri…
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On this episode of The Sales Compensation Show, Justin Lane is joined by Shiv Walia, Senior Manager of Global Sales Compensation and Sales Operation Manager at Mindbody to explore the shift to individualized incentive plans, the importance of tracking the ROI of your sales compensation plan, and more. The Sales Compensation Show is handcrafted by o…
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With employment in the US at an all-time high, we talk to one company that has found success targeting passive candidates: talent that isn’t necessarily actively looking for a job but might make the move for the right fit.Kelly Cruse is the VP of HR and Chief Diversity Officer at Atlas World Group.Kelly Cruse on LinkedIn: https://www.linkedin.com/i…
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On this episode of The Sales Compensation Show, Justin Lane is joined by Nick Lee, Ph.D., Professor at Warwick Business School to explore a wide range of cutting-edge studies that impact sales compensation, share insights from his study on the hot hand phenomenon in sales, and more. The Sales Compensation Show is handcrafted by our friends over at:…
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On this episode of The Sales Compensation Show, Justin Lane is joined by Christopher Goff, Senior Director of Sales Compensation at Labcorp to discuss why some common sales compensation practices aren’t best practices, the importance of pay transparency at companies, and more. The Sales Compensation Show is handcrafted by our friends over at: fame.…
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On this episode of The Sales Compensation Show, Justin Lane is joined by Matthew Flotard, Global Finance Head of Strategic Sales at Celonis to discuss the effects of your sales compensation design and execution processes, how to communicate the plan, lessons learned throughout his career, and more. The Sales Compensation Show is handcrafted by our …
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On this episode of The Sales Compensation Show, Justin Lane is joined by Bettina Kaemmerer, Sales Compensation Expert and Founder of Bee-Comp to discuss why your sales team isn’t performing, paying your salespeople for how they do their job, and the application of technology in sales compensation. The Sales Compensation Show is handcrafted by our f…
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Our guest today was tasked with staking out an EVP at ADT, a longstanding organization with a wide range of employee personas. We talk about how they developed their EVP and their strategy to activate it throughout the business. Kayla Branham is the Marketing Manager of Talent Acquisition at ADT.Kayla Branham on LinkedIn: https://www.linkedin.com/i…
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On this episode of The Sales Compensation Show, Justin Lane is joined by Mark Donnolo, Founder, CEO, and Managing Partner of SalesGlobe to discuss connecting strategy to sales compensation, streamlining the process, incentivizing salespeople to influence sales within their control, and more. The Sales Compensation Show is handcrafted by our friends…
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On this episode of The Sales Compensation Show, Justin Lane is joined by Robert Bieshaar, Sr. Dir. of Worldwide Incentive Compensation at Autodesk to discuss the evolution of sales compensation and the guidelines for designing an effective sales performance management plan that accelerates growth. The Sales Compensation Show is handcrafted by our f…
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On this episode of The Sales Compensation Show, Justin Lane is joined by Samantha Jozwik, Sales Compensation & Analytics Manager at Intermedia Cloud Communications to share her thoughts on data-driven sales compensation strategies, the importance of data in incentive plan design, and more. The Sales Compensation Show is handcrafted by our friends o…
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For tech companies, a major challenge is reaching Millennials and Gen Z with employer branding that resonates with them. We talk about how Wish uses platforms like TikTok, Instagram, SnapChat, and more with messaging that is authentic, sincere, and engaging.Monica Kielawa is the Manager of Employer Branding, Talent Communications, and Internal DEI …
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On this episode of The Sales Compensation Show, Justin Lane is joined by Donya Rose, Managing Principal at The Cygnal Group to share her thoughts on sales compensation management, motivating sales reps, and best practices for designing a sales compensation plan that drives results. The Sales Compensation Show is handcrafted by our friends over at: …
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On this episode of The Sales Compensation Show, Justin Lane is joined by Paul Reiman, Founder, and Managing Partner at Novo Insights LLC to discuss the challenges and approaches of developing a data-driven sales compensation process, the metrics that should be used to design your plan, the inspiration for his new company, and more. The Sales Compen…
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On this episode of The Sales Compensation Show, Justin Lane is joined by Nabeil Alazzam, Founder & CEO of Forma.ai to discuss the Forma.ai story, the importance of individualized incentive plans, the future of sales compensation, and more. The Sales Compensation Show is handcrafted by our friends over at: fame.so…
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Flipkart is one of the largest e-commerce platforms in India. We interview Malliga Rajkumar, Senior Director of HR and Talent Branding Lead, to find out how they built and activated their EVP.Malliga Rajkumar is the Senior Director of Human Resources and Talent Branding Lead at Flipkart.Malliga Rajkumar on LinkedIn: https://www.linkedin.com/in/mall…
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We talk to Anne Hurley, Director of Talent Branding at NBCUniversal, about what it’s like working in employer branding at a multinational media organization and how they leverage their brand to make a unique pitch to candidates.Anne Hurley is the Director of Talent Branding at NBCUniversal.Anne Hurley on LinkedIn: https://www.linkedin.com/in/anne-h…
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Mars, Inc. follows a simple principle when it comes to their employer brand: no stock images. We talk to Chris Woods to find out how they achieve an authentic employer brand that reflects the real experiences of associates throughout the organization.Chris Woods is the Employer Reputation & Recruitment Marketing Manager at Mars, Inc.Chris Woods on …
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We find out how ZoomInfo has developed a new EVP and why they treat their candidates like customers.Kellie Buckley is the Head of Employer Brand and Employee Experience at ZoomInfo.Kellie Buckley on LinkedIn: https://www.linkedin.com/in/kelliebuckley/ZoomInfo Careers: https://www.zoominfo.com/about/careersSubscribe to this podcast: https://employer…
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We discuss what Employer Branding is like at a leading, multinational pharmaceutical company that needs to recruit across a wide range of industries and talent sets.Cristal Mikenas is the Global Employer Branding Lead at Takeda Pharmaceuticals.Cristal Mikenas on LinkedIn: https://www.linkedin.com/in/amin2013/Working at Takeda Pharmaceuticals: https…
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We talk to a B2B technology company that supports its work in employer brand, HR, D&I, and marketing with a crossfunctional team that fosters an environment of collaboration throughout the organization. Natalie Bodus is the Senior Director of Inclusion and Diversity and Employer Brand at Zebra Technologies.Natalie Bodus on LinkedIn: https://www.lin…
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We find out how one rapidly-growing tech company has made a public commitment to anti-racism and why it helps them bring in the people they need to succeed.Stephanie Alofoje is the Director of Global Employer Brand and Recruitment Marketing at Twilio.Stephanie Alofoje on LinkedIn: https://www.linkedin.com/in/stephaniealofoje/Twilio on Twitter: http…
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We learn what kind of research went into developing and articulating an EVP for a 90-year-old global brand, and what metrics they look at to see how it’s working.Allison Kruse is the Head of Global Employer Brand at Baxter International.Allison Kruse on LinkedIn: https://www.linkedin.com/in/allisonkruse/Careers at Baxter: https://jobs.baxter.com/Su…
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