최고 The PTDC 팟캐스트 (2024)

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282 | Transformations Require Lightning Strikes (Part 2) 47:16

6h ago47:16

47:16

When you're preparing to go into a new season of focus, that doesn't mean the other areas of your life should be neglected. Creating your off-season checklist so other areas don't regress The importance of micro-interactions Creating your own calendar Dooms Day and how to rebuild your calendar -- Jon's next book, The Obvious Choice, published by Ha…

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281 | Why Don’t I Feel Like I Deserve Success? (HOT SEAT) 8:59

3d ago8:59

8:59

You've lost count of the late nights, tears, and dollars you've spent to get to the point where you feel like you're successful. You get there and all of a sudden, you don't feel like you deserve it. Why we don't feel worthy of success when things start to go smoothly You're not cheating by bringing great talent in -- Jon's next book, The Obvious C…

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280 | Transformations Require Lightning Strikes Part 1 41:33

5d ago41:33

41:33

Everyone knows consistency is important. However, consistency alone isn't enough to make transformational changes. Whether in your business, health, or relationships, you need consistency plus lightning strikes. If you're hardworking yet feel stuck, here's why Treating the important things like grains of sand doesn't work Boredom sucks, so focus on…

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279 | The Truth About Having It All 36:02

8d ago36:02

36:02

You've been told you can have it all and it feels like no matter how hard you try, you just can't seem to get there. The truth is, you can have it all. Just not all at the same time. Letting your curiousity get the better of you We can blame Editson for our lack of personal seasons How you keep creating opportunities for burn out and how to fix it …

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278 | Managing The “If Only It Was Cheaper” Objection (HOT SEAT) 7:17

11d ago7:17

7:17

The almighty price objection - "If only it were cheaper." It seems like a tough objection to manage, but there are really only two directions it can go. Deciding how you value your time Leaving the door open to come back Reconfirming how much your potential client values their goal -- Jon's next book, The Obvious Choice, published by HarperCollins,…

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277 | The "It's Too Saturated" Myth 47:25

13d ago47:25

47:25

While there may be a lot of other coaches in the same space as you, even if it appears saturated - it doesn't mean there isn't opportunity. The real and perceived differences when you work in-person vs online Earning your Fitness Citizenship The best way to get a referral -- Jon's next book, The Obvious Choice, published by HarperCollins, is now av…

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276 | Raising Prices & Overcoming Fear - Lessons From Canva 43:59

15d ago43:59

43:59

The scariest part about raising prices is imagining the catastrophic client backlash we assume will happen. Will some clients be upset? Yes, but that doesn't mean it wasn't a good decision to raise your prices. When your business grows, it doesn't mean all of your clients grow with you Why losing clients isn't a bad thing Why raising your prices ma…

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275 | Building A Safety Net (HOT SEAT) 26:04

18d ago26:04

26:04

When things are going well, you can start to worry about what could go wrong and what to do next. Set yourself up so you're prepared and not worried. Add rocket fuel to your operations using the "take two weeks in two weeks" method Use old school tools to avoid putting all of your metaphorical eggs in one Meta basket How much effort you should put …

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274 | Creating Opportunities For Happiness & Fulfillment 51:33

20d ago51:33

51:33

Life can sometimes feel like a blur, with little space to enjoy, appreciate, or rest. In the little bit of time we manage to carve out, it's not as restful as we wish it were. You may not always be able to create more moments, but you can more more out of the moments you do have. How to make an entire country happier Designing pauses and rituals fo…

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273 | The Consistency Conundrum 1:00:22

22d ago1:00:22

1:00:22

Consistency is good for things like brushing your teeth and taking your vitamins, but not so much for big growth in the things you care about most. The twin gods of Accumulation and Accomplishment Modern inventions have ruined our natural seasonality The Grass is Greener Fallacy -- Jon's next book, The Obvious Choice, published by HarperCollins, is…

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272 | Content Burn Out (HOT SEAT) 18:13

25d ago18:13

18:13

Creating content for social media can be a lot of fun - until it's not. You've always been told to "post consistently!" so how do you manage that when you feel burnt out on content? The not-so-secret sauce to consistent content The two types of content Where to focus most of you energy besides content -- Please dm Jon the word "mentor" at @itscoach…

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271 | Building Your Network In A New Space 1:00:28

27d ago1:00:28

1:00:28

Whether you're just starting or trying to grow in a new space, how you approach networking is different than when you're established. It means you'll need to be the one to make things happen if you're going to move the needle. The three principles to building your network Finding an "in" to the person you want to get to know Telling the truth backw…

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270 | When Clients Leave - Stay Top Of Mind 45:54

29d ago45:54

45:54

We can take it personally when a client decides to leave. Instead of wondering if you did something wrong or lighting the match to burn the bridge, try creating an offboarding experience that keeps you top of mind. Not being a Stage 5 Clinger when clients decide to leave How to turn a client leaving into a celebration (and into more clients) Creati…

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269 | Creating Systems & Tools For Setters (HOT SEAT) 23:28

1M ago23:28

23:28

Most coaches feel understandably stressed about hiring the right setter. To make the role work, you'll need to know what traits make for a good setter, what systems to have in place, and what tools they'll need to succeed. Your setter can, and should, do more than set up calls Supporting your setter beyond typical business conversations Creating a …

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268 | Self Publishing Vs Traditionally Publishing Your Book 50:04

1M ago50:04

50:04

After publishing and selling books every way known to man - Jonathan has an insight or two on choosing whether to self-publish or traditionally publish your book. The difference in trust when you self-publish vs traditionally publishing your book Why you should self-publish even when traditional publishing is objectively better The best way to sell…

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267 | The Warning Signs of Mediocrity 41:46

1M ago41:46

41:46

Learning from successful people we admire is helpful, but we can also learn a lot from those who seem to have all of the right ingredients but are stuck at being mediocre. The fundamental principle that all successful business people understand How you handle an invite might be the predictor of how successful you are The hard question you need to a…

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266 | Finding & Using Your Geek Flag (HOT SEAT) 44:13

1M ago44:13

44:13

You're great at what you do, but you need your ideal clients to notice you in order to turn them into paying clients. You can make it easier for them to find you by waving your geek flag and using it wisely. Finding your weird connetion with everyone you meet Four ways to generate leads with an interview-style podcast A fun, easy way to generate co…

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265 | Alice Lemee - Creating Opportunities For Luck To Strike 55:04

1M ago55:04

55:04

Most ventures in your life require a kernel of delusion to convince yourself that the thing you want is meant for you. To start taking steps to getting what you want and giving luck an opportunity to find you, start with your own "Summer of Yes". Upping the odds of getting your opportunity of a lifetime Preventing yourself from pinning your unreali…

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264 | Stop Playing The "Look At Me Shirtless" Game 44:10

1M ago44:10

44:10

It can feel like in order to get attention on social media that you need to go shirtless or sexy. If that's the game you want to play - awesome! If not, there is another way. Deciding which game you want to play, are qualified to play, and feels good to you How not to be rich with likes but poor with dollars The reason why you're probably hating so…

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263 | Become The Well Connected Person (HOT SEAT) 58:37

2M ago58:37

58:37

How much time have you spent trying to get into that room with those people? Instead of trying to swing an invite to that room, create the room the people you want to meet want to be in. Laying the groundwork to ask for a big favor from someone you admire Forge connections by creating your own "Bibles and Biceps" The one thing that separates succes…

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262 | Nick Mitchell - The 90% You Don’t See In Business Success 1:12:08

2M ago1:12:08

1:12:08

What drives success is rarely what we see people share. It's not social media or even most conventional wisdom, but relentless focus and staying in your lane. Why the businesses with the biggest exits have had very little social media Admitting a fault can bring in more business A world-class product doesn't need world class practitioners -- Jon's …

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261 | Peeling Back The Sales Onion 46:14

2M ago46:14

46:14

The key to sales isn't being clever or persuading someone to buy - it's curiosity. The mindset shifts that make sales calls feel less icky and more productive 10 Sales 101 and 6 Sales 202 questions you can pull from to peel back the onion The 2-second trick to let clients talk themselves into a sale -- Jon's next book, The Obvious Choice, published…

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260 | Building Your Business When You Have Kids (HOT SEAT) 58:46

2M ago58:46

58:46

Running a business when you have kids means you're always flip flopping between feeling guilty about not working on your business or not being present with your kids. It's a tough line to walk, but you can find a way to make it work. Implementing an AMRAP mentality with your family and using the 3 Column Method to manage your business The Life Sequ…

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259 | Todd Herman - Unlock The Hero Within 1:02:41

2M ago1:02:41

1:02:41

Do you ever feel like you aren't reaching your full potential and that you're meant to do more? You're not alone and you don't have to stay stuck dreaming of what could be. Toxic humility and how it's impacting your ability to sell Giving up your People Pleaser's membership card You shouldn't start with "why" and where to start instead See how Todd…

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258 | The Value of Demented Theater 48:56

2M ago48:56

48:56

The things we love to talk about aren't always the same things our ideal clients want to hear. You can get them to care, but you'll need to earn their attention first. Escaping FOMO when the social world you exist in makes you feel left out, even when it's not what you want The disconnect between the big ideas you want to talk about and your client…

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257 | The Breaking Point In Business Growth (HOT SEAT) 22:12

2M ago22:12

22:12

You'll reach a point in your business where you'll go from winging it on your own to needing to buckle down and get your systems, operations, and hiring in order. It feels overwhelming but with the right approach, it'll be a lot less stressful. The number of clients that's the breaking point for most coaches Determining where to amplify your skills…

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256 | Managing Difficult Conversations 59:44

2M ago59:44

59:44

The number of uncomfortable conversations you're willing to have will directly correlate to the success of your coaching. They're not always easy, but they're worth building the muscle for. The powerful response for when "friends" ask for health and fitness help How to get clients on a call when they're not responding Managing conversations with un…

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255 | Lessons In Contrast (Part 2) 55:51

2M ago55:51

55:51

Don't let monotony let you get stuck in a rut. Shake things up by adding contrast. Focusing on regrets of commission instead of omission Small constraints to better your day-to-day The benefits of getting lost -- Jon's next book, The Obvious Choice, published by HarperCollins, is now available for preorder on Amazon in Hardcover, Kindle, and Audio.…

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254 | Creating Your Non-Salesy Sales Framework (HOT SEAT) 19:12

2M ago19:12

19:12

With so much advice about how to sell on social media, it's easy to get into methods that doesn't sound or feel like you. You can create a non-salesy sales framework that feels good for you, your audience, and that will outperform what you were doing before. How to create more authentic content that you're excited to create How to find the perfect …

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253 | Elan Marko - Consistency Principles From The Easily Distracted 1:01:08

2M ago1:01:08

1:01:08

We all struggle with consistency sometimes. It can be tough to figure out why you keep falling off your routine. Learn how to improve your consistency muscle from a group of people who are the most easily distracted. The $50,000, 48-hour road trip The five core traits that the ultra sucessful ADHD'ers in business have in common that non-ADHD people…

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252 | Lessons In Contrast (Part 1) 42:08

2M ago42:08

42:08

It's easy to get into a routine that burns you out and bores you. Life and business become a blur of monotony. By introducing contrast, you can find and create more excitement in your daily life. Looking for the yard spiderwebs in your life Creating your own Sabbath to assess your autopilot The "when I have" trap -- Jon's next book, The Obvious Cho…

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251 | Scaling When You Work To Live (HOT SEAT) 18:00

2M ago18:00

18:00

When you work to live instead of live to work, it can make you question where to take things with your business. How to determine what's enough isn't a money question Figuring out what you can be world class at How to approach social media so it's less of a drain -- Please dm Jon the word "mentor" at @itscoachgoodman on Instagram to learn more and …

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250 | Lisa Richards - Get More Out Of Local Media 59:08

3M ago59:08

59:08

Getting publicity is really exciting - but what do you do with it? The public acknowledgment is just a small win compared to what you can do with the publicity afterwards. A PR lesson from twin chiropractors and creating a snowball effect The genius party you'll want to throw that helps others (and you) Don't sleep on local awards and the funny qui…

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249 | Keeping Your Business Healthy 58:23

3M ago58:23

58:23

Just like working out and eating healthy to keep your body healthy, there are certain things you should do to keep your business in tip-top form for the long term. To track or not track your sales - that is the question The fastest, easiest way to make more money in your business The unsexy task that will save your clients frustration and embarrass…

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248 | Grow Without Social Media (HOT SEAT) 59:21

3M ago59:21

59:21

Social media isn't the right choice for some coaches to grow their business. Local networking may be the better option. Using community charity events to indirectly attract your ideal client Making referrer's lives easier and using existing connections to make new ones Building a community based on the 1% that makes you different -- Please dm Jon t…

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247 | Rory Sutherland - The Power of Ideas That Don’t Make Sense 44:36

3M ago44:36

44:36

The way to get what you want isn't always obvious. Sometimes, you have to game the system and use ideas that may not make sense on the surface. Gaming the system to get your dream house for the best price and to improve your dating life. Little ideas that reduce friction and anxiety Why anecdotal information shouldn't be ignored -- Jon's next book,…

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246 | Being The Editor Of Your Life 46:24

3M ago46:24

46:24

How you define yourself can either keep you stuck in a box or give you room to explore and grow - choose wisely. Defining the hard thing that you love to do Keeping your walking costs low Having an outlet for the thing that makes you special and sparks joy -- Jon's next book, The Obvious Choice, published by HarperCollins, is now available for preo…

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245 | Fix Your Niche, Content, and Bottleneck (HOT SEAT) 1:03:42

3M ago1:03:42

1:03:42

It's frustrating when you work your butt off but the return on effort just isn't there. When that happens, it may be time to look at fiwhere the kinks are in your business so you can fix them. Fixing your niche - How to niche that isn't focused on demographics only Fixing your content - the easy content tweak to dramatically improve engagement and …

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244 | UJ Ramdas - Solve Any Problem With Design Thinking 55:49

3M ago55:49

55:49

You encounter problems every day - big and small, in life and in business. You can solve the ones you care about most if you use a little design thinking. A business lesson from disrupting a dater's zombie swipe mode while on Tinder The best thinking frameworks to create a better work environment for yourself Why learning to play poker makes you a …

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243 | Designing Better Solutions 39:38

3M ago39:38

39:38

Big or small, fun or serious - we all have problems that could have better solutions. The trick is to really nail down the details of the problem you're trying to solve. Finding, connecting, and coordinating with your fellow geeks Hi-jacking the Hedonic Treadmill to get more joy out of anything The best way to build rapport with someone -- Jon's ne…

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242 | 16 Rules To Get Unstuck (HOT SEAT) 53:27

3M ago53:27

53:27

Giving yourself rules can help you get back on track when you wander off path. The importance of self-directed choices and constraints The difference between when things are going well versus not going well The 2 things to default to -- Please dm Jon the word "mentor" at @itscoachgoodman on Instagram to learn more and begin the process of applying …

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241 | Joey Coleman - Lessons From Giving 4000+ Speeches 59:43

3M ago59:43

59:43

Public speaking opportunities can open doors to new connections and give you authority. Whether you're jumping on a podcast or giving a keynote, you can knock it out of the park if you keep a few things in mind. The three audiences you need to consider, what they all have in common, and what they're comparing you to Making sure your audience leaves…

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240 | Failure to Launch Fear 46:35

3M ago46:35

46:35

After working so hard to get ready for a launch, you started to get plagued with "what if?" thoughts. The fear can paralyze you and derail your launch - creating a self-fulfilling prophecy - if you don't manage it. The mental shift you need to take when approaching a launch What to lean on when you're feeling scared The fear-setting exercise to hel…

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239 | Choosing Where To Invest (HOT SEAT) 29:08

3M ago29:08

29:08

When you want to scale your business and have a lot of potential paths you can go down, it can feel confusing about which to choose. Coming to grips with the risk of hiring others Balancing work with other investments The unspoken benefits of podcasting -- Please dm Jon the word "mentor" at @itscoachgoodman on Instagram to learn more and begin the …

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238 | Chris Cooper - Investing In Local Relationships 49:00

3M ago49:00

49:00

Social media is not enough to get clients. The biggest bang for your buck (literal and metaphorical) is to invest locally. Making the most out of one degree of separation relationships How to create your Affinity Marketing cheat sheet to get more clients Bringing the metaphorical coffee -- Jon's next book, The Obvious Choice, published by HarperCol…

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237 | Create Seasons To Get More Out Of Life 1:02:49

4M ago1:02:49

1:02:49

You want to focus on family, work, and your interests, but it feels like a constant state of guilt as you jump in and out of focus with each. You can do it all - just not at the same time. The 8-4 way of living How to value what you have more What to celebrate instead of outcome wins -- Please dm Jon the word "mentor" at @itscoachgoodman on Instagr…

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236 | Hesitating To Scale (HOT SEAT) 32:57

4M ago32:57

32:57

The goalposts always seem to move. You hit one goal, and then automatically, you're preparing to get to the next level. But what happens if you pause to think about it first? The hire that makes you money and gives you peace of mind Being scared to hire for the thing that you do best It's okay to focus on getting the reps in and enjoying the in-bet…

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235 | Dr. Gillian Mandich - The Happiness Habit 48:00

4M ago48:00

48:00

Happiness doesn't happen because you've achieved something. What actually does create happiness may surprise you. The top three things that affect how happy you are and increasing your capacity to be happy Creating an upward happiness spiral The one thing that money can buy that does bring more happiness -- Jon's next book, The Obvious Choice, publ…

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234 | The Professional Jealousy Paradox 49:17

4M ago49:17

49:17

It's hard to see others who have the audience, followers, or influence that we want without feeling a twinge of jealousy. But it is a little interesting that even though we want what they have, we aren't willing to make the same trade-offs those people have had to make. The best kind of celebrity Radicalization through attention and the temptation …

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233 | Strategically Breaking Good Habits (HOT SEAT) 47:32

4M ago47:32

47:32

We create habits in order to make positive strides toward our goals like to get healthier or to grow our business. While those habits are great, sometimes breaking them leads to major breakthroughs. The trouble with "if it's not a hell yes, it's a hell no" Creating your own Shabbat or Sabbath for more happiness Two situations when you should create…

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