Listen to data and analytics leaders share the secrets of their success. Wayne Eckerson, long-time global thought leader interviews guests who run data and analytics programs at Fortune 2000 organizations around the world. Tune in to stay abreast of the latest technologies, techniques, and trends in our fast-paced industry.
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Unlock the Secrets of Marketing Analytics! Dive deep with industry pros as they share cutting-edge stories, strategies, insider interviews, and the roadmap to supercharge your career!
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Data Masters is the go-to place for data enthusiasts. We speak with data leaders from around the world about data, analytics, and the emerging technologies and techniques data-savvy organizations are tapping into to gain a competitive edge. Our experts also share their opinions and perspectives about the hyped, or overhyped, industry trends we may all be geeking out over.
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Exploring Data's Impact on Life and Business: Insight, Innovation, and Inspiration for the Curious Mind. Join host Emma Crabtree on 'Let's Talk Data,' where data meets life. Dive into the world reshaped by AI and data, exploring it's impact from business, health, wealth to relationships with experts across fields. Discover data's untapped potential in our everyday and professional lives. For anyone from data enthusiasts to the simply curious, this is your hub for light-hearted yet insightful ...
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Welcome to "Insightly," the podcast where we decode the language of data and chart a course for innovation in the world of business. Hosted by Alyssa McGinn and Jordan Walker, we're your guides through the complex landscape of analytics. In a world where executives are drowning in data but thirsting for actionable insights, "Insightly" is your compass. Having data is one thing, but truly harnessing its power is another. We will bridge that gap, helping business leaders like you not just coll ...
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Discover the transformative power of GenAI, Data Analytics, Social Intelligence, and Physician Influencer Marketing that is shaping the future of pharma marketing. Join us, as we pave the pathway to a novel pharma marketing landscape, bringing to you conversations that meet at the intersection of technology and marketing. Hosted by Saumya Prakash, Co-Founder Multiplier AI Solutions, this podcast is spearheading the dialogues on disruptions in pharma marketing. Know more about us at: https:// ...
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Welcome to the Revenue Growth Architects podcast. The ultimate resource for GTM operators, strategists, and leaders to learn the strategy and execution secrets that CS2 agency delivers to their fast-growing B2B tech clients. Our episodes dive into every facet of GTM strategy, execution, technology, and analytics to equip you with the tools to win. Our practical step-by-step guidance, forward-thinking strategy, and thought-provoking interviews will help you unlock the full potential of your c ...
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Bringing together the best technology and innovation for insurance and risk management together from around the world. Podcast hosted by Matthew Grant.
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A new era is upon us, and Tangent💚 is back with our fourth new limited series, hosted by Proptech entrepreneur Edward Cohen, and venture capitalists Jeffrey Berman (Partner at Camber Creek) and Zach Aarons (Co-founder and GP at MetaProp). Tangent unites Proptech founders💡, real estate investors🏢, urban leaders🏙 and passionate creators🌎 who are improving our communities and cities. Join us to learn how we can solve present day challenges with innovative technology and greater collaboration. I ...
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Behind the scenes with top go-to-market practitioners from the B2B tech industry to understand their mindset and tactics: how they define go-to-market, their journey to the top role, team size, top of mind challenges and goals. Learn how product, sales, marketing and customer success leaders create internal alignment, achieve desired outcomes and help their teams perceive their customer in a human way. Hosted by Vijay Damojipurapu. Presented by Stratyve
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Welcome to "Product Team Success: Real-World Career Advice for Product". I'm your host, Ross Webb, and I'm here to supercharge your journey, whether you're climbing the ladder to the C-suite or already leading from the top. Our content is your secret weapon - offering insights into business metrics, data-driven strategies, and stakeholder navigation, all tailored to propel you forward and keep you excelling in your role. We believe in 'productizing' yourself and your team, leading the charge ...
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Check out our full episodes that drop every Tuesday at 3:00 Eastern! Welcome, leaders and innovators, to 🔥 𝗪𝗛𝗔𝗧 𝗧𝗛𝗘 𝗧𝗘𝗖𝗛 🔥 – your ultimate guide to the exciting world of digital transformation! I'm your host, Troy Vermillion, an aficionado in all things innovative and technical. 🚀 Every week, we're joined by top technology leaders and influential figures to delve into the latest and greatest strategies and solutions shaping the modern business landscape. We'll cover a range of topics, from A ...
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Sit back and relax, enjoy the humor, learn something valuable and discover the creativity of many really amazing supply chain leaders. The goal of the show is to share the secret sauce to business success, which is a successful supply chain. Real Life Supply Chain Challenges & Solutions - New Tech Solutions - Great Supply Chain Connections - Life Lessons WWW.SupplyChainSecretSauce.COM• Subscription Based Supply Chain Consulting
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Welcome to "The Sales Edge," the podcast exclusively designed for B2B sales professionals seeking to excel in the rapidly evolving business landscape. Join us as we delve into engaging interviews with industry experts, thought leaders, and seasoned professionals who possess invaluable insights into the world of B2B sales. In each episode, we explore the dynamic nature of B2B sales and uncover the latest trends, strategies, and transformations that are reshaping the industry. "The Sales Edge" ...
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So the question is this, how do entrepreneurial sales people like us, who have traditionally sold alone and used gut and intuition to hit their number, take their innate talents and begin selling using science, technology, and the secrets of thousands who have done it before---to crush their quota and change the world. That is the question and this podcast provides the answers.
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Discover the blueprint for success in the home building industry with the Home Builder Marketing and Growth Show! We're your ultimate resource for cutting-edge digital marketing strategies, sales techniques, and growth hacks tailored specifically for home builders and real estate professionals. Join host Jeff Schneider, a seasoned marketing expert with over a decade of experience in the home building industry, as he shares actionable insights and interviews top industry leaders. Whether you' ...
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Welcome to the Podcast, where we explore the intersection of technology and marketing strategies to help you stay ahead in the digital world. Join us as we dive deep into the latest trends, tools, and techniques that drive success in the ever-evolving tech and marketing landscape. In each episode, we bring you insightful conversations with industry experts, thought leaders, and innovative minds who share their valuable insights, experiences, and practical tips. Whether you're a tech enthusia ...
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Blending Data Mesh and Data Fabric: Crafting a Balanced Data Strategy - Audio Blog
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Many practitioners view data mesh and data fabric as mutually exclusive approaches to data strategy. However, these paradigms complement each other. Data mesh focuses on decentralization and autonomy; Data fabric ensures centralized integration and governance. Let’s dive into how blending elements of both can offer flexibility and control to create…
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Asking the Right Questions: How to Unlock Business Insights from your Data
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In this episode ofInsightly podcast, we are going to explore how asking the right questions of your data can unlock valuable insights and provide competitive advantage. We will look at case studies of how predictive analytics can be used to achieve significant savings. Furthermore, we discuss overcoming hurdles in data implementation, the importanc…
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HubSpot Buyer Personas: My Favourite Way To Segment Contacts And A “Hack” To Collect This Valuable Data From Every New Contact | HubSpot For Home Builders | #006
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Struggling to deliver the right content to the right prospects? Discover how HubSpot buyer personas can transform your marketing messaging from generic to laser-focused. In this tactical episode of HubSpot Hacks for Home Builders, Jeff Schneider reveals a powerful technique for segmenting contacts and creating highly personalized content that reson…
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The Role of RevOps Data in Go-to-Market Success with Ryan Vong (Two-times Founder)
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Want to know how a Customer-Centric Approach Transform Your Go-to-Market Strategy? Dive into the latest episode of the B2B Go to Market Leaders podcast, where Vijay converses with Ryan Vong, a seasoned expert in marketing operations and entrepreneurship. Ryan shares his extensive experience, from founding Digital Pi to his current venture, Helix, a…
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Transforming Data and AI for Seamless Customer Experiences with Lori Bieda of BMO
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In this episode, Lori Bieda, Chief Data and Analytics Officer of BMO North American Personal and Business Bank, explains how BMO leverages data and AI to drive business efficiency, personalize and enhance customer experiences, and mitigate risk. Lori highlights the importance of balancing centralized data governance with data democratization to mak…
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Climate Tech | Fifth Wall CEO Brendan Wallace on Building Real Estate's Tesla & US Elections Impact on Climate Tech Investment
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Brendan Wallace is CEO & CIO at Fifth Wall, where he guides the firm’s strategic vision. Fifth Wall is the largest venture capital firm focused on technologies for the global real estate industry, including those which decarbonize the sector. Wallace has described the impact of the real estate industry on the environment as "the single-biggest leve…
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This podcast episode is sponsored by Adverity. Ready to make your data extraordinary? Visit adverity.com and book your demo today. The podcast features an interview with Cahill Camden of Digital Vision Media Group, focusing on his AI tools, Echo Jockey and Press Jockey, designed to enhance media placement and podcast marketing. The conversation del…
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Is Attribution data divisive? Can you measure EVERYTHING? Is the term “funnel” dead?
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00:00 Introduction 01:01 Is Attribution data divisive? Is it the data's fault or is it a people problem? 21:26 GTM or GTFO: reacting to a video on measurement 31:18 What term should we use: funnel, lifecycle, pipeline or something else? Hear more from us: Subscribe to us on Youtube: https://www.youtube.com/channel/UCN-x5u0G03LWmU0Ds_4zR8w Subscribe…
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George Devereese, Product Management Director: S&P Global Market Intelligence: Shining light on dark shipping activity (326)
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How do you shed light on ‘dark shipping activity’? S&P Global Market Intelligence aims to support insurers throughout the entire insurance value chain by providing critical data and insights. Matthew Grant is joined by George Devereese, who monitors and tracks shipping around the world to screen them against various forms of liabilities. This data …
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From Military Precision to Building High Performance Teams in the Workplace
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What unique skills can a former British Army officer bring to the data field? Simon Press, Data Leader, offers a fresh perspective shaped by his military background, where discipline, resilience, and data-driven decision-making were essential. These qualities now serve as the foundation for Simon’s approach to data, providing a unique vision of wha…
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Buyer Personas For Home Builders: How I Leverage Them To Increase Conversion Rates and Fill Sales Pipelines | Marketing Minute | #005
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Are your marketing efforts missing the mark? Discover how buyer personas can revolutionize your home building business! In this episode, Jeff shares his expertise on creating and leveraging buyer personas to supercharge your marketing strategy. Learn how to: Develop accurate buyer personas using stage of life and product type segmentation Map the h…
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The Easiest Way to Integrate with Multifamily Property Management, with Propexo CEO Remen Okoruwa
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Remen Okoruwa is a former strategy consultant and product manager, and now Co-founder and CEO at Propexo. His company helps property owners, operators, and proptech companies deliver better resident experiences through the power of data. Propexo provides tools for connecting property management software with other technology in a streamlined way. P…
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Navigating the Future of Pharma: Data-Driven Patient-Centric Solutions with Dr. P. K. Rajput
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In this enlightening episode of Pharma Marketing Playbook, join host Saumya Prakash as she converses with industry veteran Dr. P.K. Rajput. Explore Dr. Rajput's exceptional journey from a field officer to a senior vice president at Cadila Pharmaceuticals. Delve into the evolution of pharma marketing with AI and data analytics, strategic insights in…
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This podcast episode is sponsored by Adverity. Ready to make your data extraordinary? Visit adverity.com and book your demo today. In this podcast episode, host Alex Sofronas talks with Sona Klucharova, a consumer behavior researcher, about the role and impact of disabled social media influencers. They explore the challenges these influencers face,…
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Benjamin Turner & Thomas Swire: Salesforce: More than just a CRM (325)
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Ben Turner joked that he’d “be a rich man for every pound [he] had somebody asking” what Salesforce has to offer the insurance world. Robin Merttens is joined this week by Ben Turner and Tom Swire at Salesforce, who touch on their journey to joining the company, the trouble with legacy systems and the exciting prospects for the future including an …
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Home Builder Websites That Generate Sales: Expert Advice From An Industry Veteran | Greg Bray | #004 | Home Builder Website Optimization, Home Builder SEO, Home Builder Website ROI, Home Builder Data Management ...
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Is your home builder website falling short of its potential? Discover how to turn it into a sales-generating powerhouse with Greg Bray, president of Blue Tangerine and digital marketing expert for the home building industry. In this episode, you'll learn: Why home builder website optimization is crucial for ROI Key strategies for effective SEO in t…
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5 Pages, Double The Leads: The HubSpot CTA Trick I Use To Drastically Increase Lead Flow | HubSpot For Home Builders | #003 | Website Conversion For Home Builders, Effective CTAs For Home Builder Websites ...
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Ready to revolutionize your home builder website's lead generation? In this episode of HubSpot Hacks for Homebuilders, we explore the power of strategic CTAs and how they can transform your top five pages into conversion machines. Key takeaways: Identify your website's highest-traffic pages for maximum impact Learn CTA placement strategies that cap…
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The Larger Market Formula: How I Get In Front Of Home Buyers Earlier In Their Buying Journey And Establish Rapport And Trust | Marketing Minute | #002 | Home Builder Marketing Strategies, Marketing to ...
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Are you a home builder leaving 80% of your potential market untapped? Discover the game-changing Larger Market Formula for Home Builders in this Marketing Minute episode. Unlock the secrets to: Identifying and engaging four crucial home buyer segments Crafting targeted content strategies for each stage of the home buying journey Leveraging digital …
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Content Marketing Strategy for Builders: Based On 1,000+ Pieces of Published Content | Sereena Schneider | #001 | Blog Content Strategy, Premium Content, Buyer Journey Mapping, Lead Generation & Content ...
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Unlock the power of content marketing for your home building business! In this episode, Sereena Schneider, a content strategy expert with over a decade of experience in the home building industry, reveals game-changing insights on creating high-quality, user-centric content that drives results. Discover: Why quality trumps quantity in home builder …
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Evolution in Healthcare and Education Through Data and AI with Tom Andriola of UC Irvine
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On today’s episode, we are joined by Tom Andriola, Vice Chancellor, Information, Technology and Data, and Chief Digital Officer of UC Irvine. Tom discusses the growing impact of AI and technology on education and healthcare. From AI assisting in patient diagnosis to unbundling traditional degree programs, Tom reveals how institutions like UCI are a…
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This podcast episode is sponsored by Adverity. Ready to make your data extraordinary? Visit adverity.com and book your demo today. This podcast episode, featuring an interview with Terence Tam by Alex Sofronas, delves into Terence's journey from academia to managing a marketing agency. It explores various facets of his career, including property in…
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We are deep into spooky season with Halloween around the corner, and one of the most frightening things for businesses is cybersecurity and effective data usage. Our special guest, Tariq Azmi, who has 20 years of experience in the IT sector shares his valuable insights into his career journey and the evolving landscape of technology and data securi…
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Innovate and Lead: Pharma Marketing in the AI Era with Prashant Menon
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In this exciting episode of the Pharma Marketing Playbook, Data Gen AI and Beyond, where Saumya Prakash, co-founder at Multiplier AI, hosts Mr. Prashant Menon, a distinguished leader in the pharmaceutical industry. Explore Prashant’s comprehensive journey from field sales to senior management roles across top Indian MNCs like CIPLA and Sun Pharma, …
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Escalating Ops Complexity, Linkedin Beef GTM Strategy?, When To Create SFDC Opportunities
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00:00 Introduction 01:02 GTM/Marketing/Rev Ops is Escalating in Complexity 18:12 Is Linkedin Beef a good GTM Strategy? 31:50 When in the sales process should you create an Opportunity? Hear more from us: Subscribe to us on Youtube: https://www.youtube.com/channel/UCN-x5u0G03LWmU0Ds_4zR8w Subscribe to our newsletter here: https://www.cs2marketing.co…
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Ben Laidlaw, Managing Director: Carbon Underwriting: The Delegated Underwriting Specialists (324)
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Determined to write delegated business better, Ben Laidlaw joined Nick Tye and Jacqui Ferrier to found Carbon Underwriting. Carbon Underwriting is a Lloyd’s Syndicate MGU that provides shareable underwriting conclusions on its Graphene administration system. The company has matured since its conception in 2018, and Ben discusses navigating ‘Decile …
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Breaking Barriers: How Zandra Moore is Revolutionising Investment & Accessibility for Female Founders
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Why are female entrepreneurs still struggling to secure investment? Zandra Moore, CEO & Co-Founder of Panintelligence, is determined to address this challenge head-on and close that gap. Zandra is focused on improving opportunities for female founders, particularly those outside of London, by driving initiatives that increase access to capital, pro…
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How Berkadia's BeEngaged Helps Proptech Startups Redefine Commercial Real Estate, with Berkadia's VP Bryce Nyberg
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Bryce Nyberg is the VP, Corporate Development at Berkadia and the Head of BeEngaged. Bryce focuses on advancing innovation in our industry through BeEngaged, partnerships, investments, and acquisitions. His influence in and out of Berkadia, business acumen, and effective program leadership skills lead to remarkable outcomes for the organizations he…
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Liselotte Munk, CEO: Fadata: Expanding to new horizons (323)
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Fadata’s CEO, Liselotte Munk, returns to the InsTech podcast with Robin Merttens to discuss the company’s recent developments, including its expansion to APAC and South America. Discover in this episode the intricacies of running a policy admin system provider, where Liselotte thinks the market is heading to next and the challenges with entering ne…
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Integrating AI and Data Into Executive Strategy with Austin Tidmore
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On today’s episode, we’re joined by Austin Tidmore, Vice President of Data Innovation at ASGN Incorporated. Austin shares his vision of innovation as an intentional data-powered process developed to achieve business goals. He emphasizes the importance of augmenting human capabilities with AI rather than replacing them and highlights the critical in…
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A Novel Approach for Reducing Cloud Data Warehouse Expenses from Coginiti - Audio Blog
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As organizations grapple with data spread across various storage locations, solutions like Coginiti Hybrid Query offer a much-needed alternative to fragmented tools.Published at:https://www.eckerson.com/articles/a-novel-approach-for-reducing-cloud-data-warehouse-expenses-from-coginiti저자 Eckerson Group
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Navigating Dirty Data with Special Guest Shae Blevins Welcome back to another insightful episode of the Insightly podcast! If this is your first time tuning in, we are excited to share our data nerdy hour with you. Today, we dive deep into the world of data management within businesses and organizations. We're thrilled to be joined by Shae Blevins …
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Top B2B Marketing Strategies: Expert Insights from PR Specialist Mike Maynard
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Do you want to know how a Customer-Centric Approach Transform Your Go-to-Market Strategy? Dive into the latest episode of the B2B Go to Market Leaders podcast, where Mike Maynard, CEO of Napier, a seasoned PR executive and expert in various go-to-market (GTM) strategies, including account-based marketing (ABM) emphasizes the importance of starting …
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This episode of the Marketing x Analytics podcast features host Alex Sofronas talking with Hikari Senju, founder and CEO of Omneky, about the transformative role of AI in personalized advertising. Hikari discusses the journey of founding Omneky in 2018, its unique approach to integrating AI in content creation and analytics, and the future implicat…
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Breaking Down Funnel Attribution vs. Multi-Touch Attribution
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00:00 Intro 01:16 Funnel Attribution vs. Multi-touch Attribution 11:32 How to avoid the credit game drama between marketing and sales 17:59 The different biases 20:49 The data structure needed for each type 30:34 Which type to start with 34:33 Can you use multi-touch attribution data for funnel metrics reporting? Hear more from us: Subscribe to us …
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Mike Hobday, CEO: Insurants: Falling in love with document processing (322)
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According to Mike Hobday, CEO of Insurants, the company is “a bit like being the Google Translator of the commercial insurance market”. Insurants is developed by Antworks in collaboration with Marsh McLennan to help commercial insurance companies manage and process their documents. This week, Matthew caught up with Mike, who previously having spent…
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Data Can Save Your Life: The Power of Analytics in Healthcare with Rony Arafin
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Did you know that data can save lives? Meet Rony Arafin, the Director of Insights at the British Heart Foundation and CEO of The Association of Professional Healthcare Analysts (AphA), who is on a mission to prove it. With over 15 years in the NHS, Rony’s belief in data’s power drives his efforts to revolutionise patient care. He emphasises the nee…
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In this episode, we leap into the world of how data and artificial intelligence are being utilized in the Olympics. From athlete training and environmental conditioning at the Colorado Springs facility to enhancing spectator experiences and ensuring fair play, AI is making a significant impact. We explore the International Olympics Committee's AI a…
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In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Michael Rosenfeld, a senior product marketing manager at MikMak, who shares insights from his decade-long experience in product marketing. They discuss the critical role of product marketing in translating product features into business value, the collaborative natu…
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Check out Charlie's latest chat with the crew from the RevOps Champions podcast. They talk about: - What is GTM Ops - The unfulfilled promise of RevOps - Data, reporting, and attribution - And lots more! Hear more from us: Subscribe to us on Youtube! Subscribe to our newsletter here: https://www.cs2marketing.com/revenue-growth-architects#subscribe-…
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Gilbert Harrap & Michael Watson: InsurX: Smart Syndication and Wise Owls (321)
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This week we are combining youthful enthusiasm with sage wisdom on the podcast, as Robin Merttens speaks to InsurX’s CEO, Gilbert Harrap and Chairman, Michael Watson. InsurX is a platform that enables insurers and brokers to undertake portfolio underwriting, automated contract binding, algorithmic underwriting and instant risk matching. Touching on…
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How AI Enhances Human Collaboration and Drives Innovation with Nishit Sahay of Marvell Technology
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On today’s episode, we welcome Nishit Sahay, Chief Information Officer of Marvell Technology. Nishit discusses the role of data in shaping business strategies, particularly in high-stakes areas. He explains how Marvell navigates the complexities of an unstable global supply chain while developing cutting-edge semiconductor solutions. Nishit also em…
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In this episode of Insightly, we explore the evolving role of the Chief Data Officer (CDO) and its transition into Chief Data and Analytics Officer (CDAO). We discuss the growing significance of this role in both large enterprises and mid-sized organizations, touching on the key responsibilities such as data governance, ethics, data-driven decision…
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Mastering Product Ops: Expert Strategies to Supercharge Your Product Teams
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In this packed episode of Product Ops Success, host Ross Webb brings together four seasoned Product Operations experts to share their invaluable insights on scaling product teams and driving business growth. Whether you're a product leader looking to optimize your team's performance or a product manager aiming to advance your career, this episode o…
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Yann Barbarroux, Co-founder & CEO: Otonomi: Parametric payout for a disrupted world (320)
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According to Yann Barbarroux, Co-founder and CEO of Otonomi, “every year is like starting a new company”. It has been a year since we last caught up with Otonomi, and Matthew reconnects with Yann to discuss how parametric insurance helps mitigate supply chain risks, particularly in situations where traditional insurance falls short. Key topics incl…
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Chess Moves for Product Leadership: Expert Strategies to Accelerate Your Career
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In this power-packed episode of Product Team Success, host Ross Webb brings together four seasoned product leaders to share their game-changing career strategies. Whether you're an aspiring product manager or a seasoned pro eyeing that next big promotion, this episode offers actionable insights to help you outmaneuver challenges and seize opportuni…
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Embracing Authenticity and Driving Digital Transformation with Katya Denike, Chief Product Officer at Holland and Barrett
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In this episode of Product Team Success, we're joined by Katya Denike, Chief Product Officer at Holland and Barrett, to explore the power of authenticity in the workplace and the keys to successful digital transformation. Key Insights: Bringing Your Full Self to Work Katya advocates for authenticity and informality in professional settings Breaking…
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Ten Key Market Trends in Next-Generation Data Catalogs - Audio blog
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This blog post explores the evolving landscape of data catalogs, highlighting ten key market trends driving the adoption of next-generation solutions.Published:https://www.eckerson.com/articles/ten-key-market-trends-in-next-generation-data-catalogs저자 Eckerson Group
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Rudin Co-CEO Michael Rudin on CRE Amenities for Today's Workforce, Profitable Ops & Proptech's Dirty Little Secrets
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Michael Rudin joined Rudin in 2008 and, together with his sister Samantha, represents the fourth generation to work at the family business founded in 1925. Michael focuses on new developments, capital markets, commercial leasing, sustainability and technology. He also helps lead the family’s alternative investing business, Rudin Ventures, where the…
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In this episode of the Insightly podcast, we get into the innovative ways businesses can leverage their data to enhance product offerings. Join us as we explore five strategic approaches: selling products better, identifying new product offerings, bundling products for maximum value, mapping products to customer types, and enhancing customer lifeti…
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Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, Alex Sofronas interviews Jeni Golomb, former CMO and founder of Glassbreaker. Jeni discusses her mission to guide women marketing leaders to the C-suite through personalized coaching and workshops, driven by her extensive 20-year career in marketing and her commitm…
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